CN104598466A - Displaying control method and device of network medium information - Google Patents
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Abstract
The invention discloses a displaying control method and device of network medium information. The displaying control method comprises the following steps: obtaining basic audience orientation dimensions to form basic audiences; selecting at least two basic audience orientation dimensions from the basic audiences to carry out a recombination operation to obtain a combined audience orientation dimension; determining the audiences which conform to the combined audience orientation dimension; sending network medium information to be put on the market to an audience side which conforms to the combined audience orientation dimension; and taking the combined audience orientation dimension as a new basic audience orientation dimension, and adding the new basic audience orientation dimension into the basic audiences. Orientation putting precision and efficiency on carrying out the orientation putting of the network medium information on precise audiences can be improved, and the waste of machines and network resources are reduced.
Description
Technical field
The application relates to computing machine and internet data processing technology field, particularly relates to a kind of displaying control method and device of network media information.
Background technology
Network media information is that upper what issue take digital code as the various information of carrier to a kind of various display forms (as webpage, client end interface etc.) in internet system.Common network media information is all to having target web, and audient clicks network media information can jump to corresponding target web, and the content of target web will be presented in face of audient.How effectively throwing in displaying network media information to specific audient, and effectively manage shown information, is the field that current Internet technology industry is paid close attention to.
Development recent years of network media information process display technique is very swift and violent, has been applied to many industrial fields.Such as in the advertisement process displaying field of internet, described Internet advertising is exactly a kind of network media information.A kind of major technique in network media information process display technique is that network media information throws in control technology.
In existing network media information putting control system, occur that a kind of accurate orientation throws in the technology of network media information, i.e. a kind of technical scheme of according to the directed dimension realization such as audient's statistics, the information content, audient's behavior, appointment audient orientation being thrown in network media information.Described directed dimension can be such as audient's sex, audient's age, audient region, the displaying time, show scene, show content, show the frequency, show creative information, be redirected etc. information.Network media information throws in display systems when audient sends displaying request (as requests such as displayed web page, video, clients), the dimensional information sending this displaying request can be obtained, as information such as period, region, display location, audient's age, sexes, then these dimensional information are mated with the directed dimension of the network media information stored, in the display location of correspondence, show the network media information of this displaying request Corresponding matching according to the result of coupling, thus realize precisely directed input network media information.
In existing network media information putting control system, the described directed dimension for orientation input is only limited to several basic directed dimensions, the limited amount of its directed dimension supported, cause the degree of accuracy of throwing in network media information to meticulousr specific objective audient not high, because degree of accuracy is not high, in order to throw in the network media information being enough to arrive specific objective audient, redundant mesh media communication can be caused to throw in non-targeted audient, the redundancy waste causing network media information to throw in, occupy too much machine resources (as storage resources, computational resource etc.) and Internet resources (as bandwidth resources, network equipment resource etc.).Therefore, the technology that existing orientation throws in network media information can not meet the demand of the meticulousr input of network media information input side, the directed dimension that input side is more not abundant, cannot realize throwing in network media information to meticulousr audient orientation expeditiously, cause the waste of machine resources and Internet resources.
Summary of the invention
In view of this, fundamental purpose of the present invention is to provide displaying control method and the device of network media information, to improve directed degree of accuracy of throwing in and the efficiency of throwing in network media information to meticulous audient's orientation, reduces the waste to machine and Internet resources.
Technical scheme of the present invention is achieved in that
A displaying control method for network media information, comprising:
Obtain the directed dimension of basic audient, form basic audient;
From described basic audient, select at least two kinds of directed dimensions of basic audient to carry out restructuring computing, obtain the directed dimension of combination audient;
Determine the audient meeting the directed dimension of described combination audient;
Network media information for throwing in is sent to the audient's end meeting the directed dimension of described combination audient;
Using the directed dimension of described combination audient as the directed dimension of new basic audient, join in described basic audient.
A displaying control device for network media information, this device comprises:
Basis audient's module, for obtaining the directed dimension of basic audient, forms basic audient;
Combination audient module, for from described basic audient, selects at least two kinds of directed dimensions of basic audient to carry out restructuring computing, obtains the directed dimension of combination audient;
Target audience's computing module, for determining the audient meeting the directed dimension of described combination audient;
Display module, shows for the network media information for throwing in being sent to meet on the described audient's end combining the directed dimension of audient;
Basis audient adds module, for using the directed dimension of described combination audient as the directed dimension of new basic audient, join in described basic audient.
Compared with prior art, directed for basic audient dimension is formed basic audient by the present invention, input side can from described basic audient, at least two kinds of directed dimensions of basic audient are selected to carry out restructuring computing, obtain the directed dimension of combination audient, and determine with this audient meeting the directed dimension of described combination audient, finally the network media information for throwing in is sent on the audient's end meeting the directed dimension of described combination audient and shows, and using the directed dimension of described combination audient as the directed dimension of new basic audient, join in described basic audient.By this process, the directed dimension of described basic audient newly also can select basis as one, thus the directed dimension that can increase input side selects quantity, strengthen the degree of accuracy that M8003 line is thrown in, can conveniently screen layer by layer target audience the side of input simultaneously, improve the efficiency of throwing in network media information to meticulous audient's orientation, avoid redundant mesh media communication throw in non-targeted audient cause network media information to throw in redundancy waste, thus can reduce machine resources (as storage resources, computational resource etc.) and Internet resources (as bandwidth resources, network equipment resource etc.) take, reduce the waste to machine and Internet resources.
Accompanying drawing explanation
Fig. 1 is a kind of process flow diagram of the displaying control method of network media information of the present invention;
Fig. 2 is a kind of operation interface schematic diagram that the directed dimension of new combination audient is selected from the basic audient containing the directed dimension of combination audient by input side;
Fig. 3 is the one composition schematic diagram of the displaying control device of network media information of the present invention;
Fig. 4 is another composition schematic diagram of the displaying control device of network media information of the present invention;
Fig. 5 is another composition schematic diagram of the displaying control device of network media information of the present invention.Embodiment
Below in conjunction with drawings and the specific embodiments, the present invention is further described in more detail.
Fig. 1 is a kind of process flow diagram of the displaying control method of network media information of the present invention.See Fig. 1, the method mainly comprises:
Step 101, obtain the directed dimension of basic audient, form basic audient.
Concrete, described basic audient is directed, and dimension specifically comprises following at least two directed dimensions:
Audient's sex, audient's age, audient region, displaying time, displaying scene, displaying content, input effect data, displaying creative information, redirection information etc.
Described input effect data refers to can the reaction network media communication data of effect of throwing in.Such as comprise exposure data (the i.e. exposure status of this network media information on certain displaying position of network media information, the terminal being included in which audient mark creates exposure, how etc. exposure rate), click data (i.e. the ratio clicked by audient of this network media information and clicked by the terminal which audient identifies), up-to-date log-on data (namely realizes by clicking this network media information the ratio that audient registers behavior, and realize audient's mark etc. that audient registers behavior), purchase data (namely realize the ratio of buying behavior by clicking this network media information and realize audient's mark etc. of buying behavior) etc., and the exposure data of a certain activity (this activity is also a kind of special network media information), click data, up-to-date log-on data, purchase data etc.
Step 102, from described basic audient, select the directed dimensions of at least two kinds of basic audients to carry out restructuring computing, obtain combination audient orientation dimension.
Described restructuring computing comprises: with or, the computing such as non-, thus make to combine the intersection or common factor that the directed dimension of audient is the selected directed dimension of basic audient.
Step 103, determine to meet the audient of the directed dimension of described combination audient.
In this step, the described audient determining to meet the directed dimension of described combination audient, specifically comprises:
Using directed for described combination audient dimension as restrictive condition, from audience data storehouse, select the mark of the audient meeting the directed dimension of described combination audient.
Described audience data storehouse directly can utilize the audience data storehouse of existing network media communication putting control system, data in these audience data storehouses are that the historical data statistics such as log-on message, log-on message and network browsing record according to audient obtain, normally comprise the characteristic attribute of audient, as the data such as sex, age, region, surf time, hobby, online custom of audient.The mark of audient can be the label information that audient's network account, IP address etc. can distinguish audient.
In this step 103, such as, if input side is from the directed dimension of basic audient, have selected 19 to 35 years old ages, man, Shanghai, these three the directed dimensions of basic audient directed dimension composition combination audient, so need to carry out query selection to the audience data in audience data storehouse, select the audient's mark meeting 19 to 35 years old ages, man, Shanghai, these audients mark can be audient's network account, IP address etc.
Step 104, the network media information for throwing in is sent to meet the directed dimension of described combination audient audient's end on show.
Specifically comprise in this step: when there being audient to send displaying request to network media information putting control system, namely when receiving the displaying request that audient sends, then can judge the audient mark of this audient mark whether selected by step 103, namely the mark of the audient of the directed dimension of described combination audient is met, being sent to this audient and identifying on corresponding audient's end for throwing in network media information and show if it is by correspondence.Described audient's end is generally the client that this audient uses, and as web browser, has and shows that other applications client of position is as instant communication client, client end of playing back, game client etc.
As described in above-mentioned example, when the audient in 19 to 35 years old ages, man, Shanghai sends displaying request to network media information jettison system, then the corresponding display location that the network media information for throwing in can send to this audient to hold by jettison system is shown.
Step 105, using the directed dimension of described combination audient as the directed dimension of new basic audient, join in described basic audient.Upper once carry out input select time, return step 102.
This step 105 and described step 103 and 104 do not have necessary sequencing, and this step 105 also can perform before step 103 and 104 certainly, or performed simultaneously.
By this step 105, input side is except using the directed dimension of existing basic audient, can also combine according to the directed dimension of existing basic audient, customize the directed dimension of brand-new combination audient to throw in, and using directed for this new combination audient dimension as the directed dimension of new basic audient, thus in subsequent step 102, when input side is selected from basic audient, the directed dimension of described basic audient newly also can select basis as one, thus the directed dimension that can increase input side selects quantity, strengthens the degree of accuracy that M8003 line is thrown in.And can conveniently screen layer by layer target audience the side of input, improve the efficiency of throwing in network media information to meticulous audient orientation, avoiding redundant mesh media communication to throw in the redundancy causing network media information to throw in non-targeted audient institute wastes.
In one preferred embodiment of the invention, in step 103, the method, after the mark selecting the audient meeting the directed dimension of described combination audient from audience data storehouse, can further include: by the directed dimension of described combination audient with meet the corresponding relation of mark of audient of the directed dimension of this combination audient stored in described audience data storehouse.Like this, because the directed dimension of described combination audient is as the directed dimension of new basic audient, join in described basic audient, then input side have selected the directed dimension of described combination audient in subsequent process once from basic audient, then re-executing in described step 103, just directly can read the audient's mark meeting the directed dimension of described combination audient from audience data storehouse, and need not accent calculate again, improve operation efficiency.
In another preferred embodiment of the present invention, the method can further include: add up and record the input effect data of the network media information on the audient's end meeting the directed dimension of described combination audient, using described input effect data as the directed dimension of new basic audient, join in described basic audient.In subsequent step 102, when input side is selected from basic audient, the directed dimension of described basic audient newly also can select basis as one, thus the directed dimension that can increase input side selects quantity, strengthens the degree of accuracy that M8003 line is thrown in.
Such as, if Fig. 2 is a kind of operation interface schematic diagram that the directed dimension of new combination audient is selected from the basic audient containing the directed dimension of combination audient by input side.See Fig. 2, described input waiting 201209120095(Paris L'Oreal October) 201 be exactly input side upper once throw in and select time the directed dimension of combination audient selected, the present invention can add up in the crowd that the directed dimension of this combination audient covers, and the audient clicking the crowd of thrown in network media information identifies.So in input side, follow-up re-executing throws in waiting XXX(Maybelline November) time, the crowd that can click network media information in this waiting 201 is as first group of new directed dimension of basic audient, the directed dimension of other basic audient can be selected again simultaneously, if second group of directed dimension of basis audient is 19 to 35 years old ages, the 3rd group of directed dimension of basis audient is that geographic position-city size meets a line city, restructuring computing between these the three groups directed dimensions of basis audient is for getting common factor (namely and computing), thus the directed dimension of composition one combination audient is thrown in.So new input waiting XXXX(Maybelline November) directly can use the directed dimension of this combination audient, that is: in input waiting 201209120095(Paris L'Oreal October) in click in the crowd of network media information, meet again the crowd of a line city and 19 to 35 years old directed dimension of two basic audients simultaneously.As long as the audient meeting the directed dimension condition of this Combination nova audient so have issued show request, then the network media information for throwing in is sent in the corresponding display location of this audient's terminal.Further, this input waiting 201209120095(Paris L'Oreal October after input terminates) input effect data can also to gather be that a new directed dimension of basic audient is for client.
Pass through above-described embodiment, the directed dimension of described input side self-defining combination audient and input effect thereof just can as new basic audient's orientation dimensions, input side can continue to create the directed dimension of new combination audient, move in circles like this, can conveniently constantly refine the directed dimension of combination audient the side of input, not only increase the precision that network media information arrives target audience, priorly be a simplified the election process that input side selects target audience accurately, improve the operating efficiency of input side.And, the data stream of audience data computation process can also be carried out transfer by this storage system of basic audient like this, realize the centralized management of information, reduce the handling cost to information.
In described step 103, determine the audient meeting the directed dimension of described combination audient, need using directed for described combination audient dimension as restrictive condition, from audience data storehouse, selection meets the mark of the audient of the directed dimension of described combination audient, and determines corresponding display location; This selection course is an inquiry calculating process, in order to make calculating process more efficient, and data layout preferably a kind of predetermined formatted data of the directed dimension of the described combination audient as restrictive condition.So, in another preferred embodiment of the present invention, the method is after obtaining combining the directed dimension of audient, before the audient that determines to meet the directed dimension of described combination audient, can further include: the data of the directed dimension of described combination audient are converted to predetermined formatted data, and are stored in audience data storehouse.Like this in follow-up inquiry calculating process, just from this audience data storehouse, described inquiry computing can be carried out by the directed dimension data of the combination audient of reading format.
In a kind of preferred embodiment, described predetermined formatted data can be extend markup language (XML, Extensible Markup Language) form; Can the direct Data Format Transform by the directed dimension of described combination audient be that XML format stores in described audience data storehouse after input side have selected the directed dimension of combination audient.
In another kind of preferred embodiment, described after put-on method selects to obtain the directed dimension of combination audient, can first by the data of directed for combination audient dimension with JSON form stored in described audience data storehouse.Described JSON(JavaScript Object Notation) form is a kind of data interchange format of lightweight.JSON adopts the text formatting being totally independent of language, but also using the custom (comprising C, C++, C#, Java, JavaScript, Perl, Python etc.) being similar to C language family.The data interchange language that these characteristics make JSON become desirable, be easy to programming personnel read and write, also be easy to machine resolve and generate simultaneously, if developer needs to carry out secondary development to the data of the directed dimension of these combinations audient like this, because JSON is easy to read, writes, is also easy to the characteristics such as parsing, the cost of secondary development can be reduced.So in subsequent query calculation process, need further directed for the audient of described JSON form dimension data to be converted into the data of predetermined formatted data as XML format, finally the data of described XML format are stored in audience data storehouse again, for subsequent step.
In the whole transfer process of above preferred embodiment, all adopt the data layout of machine close friend as JSON, XML, adopt XML format advantage be that modules can well support this data layout, do not need to do extra work, XML is with good expansibility simultaneously, to the expansion of the directed dimension of combination audient, the distribution of the directed dimension of combination audient can be supported fast.
Follow-up carry out determining to meet the audient of the directed dimension of described combination audient inquiry computing time, the data of the directed dimension of combination audient of described XML format can be read from this audience data storehouse, then carry out described query selection calculating.
Predetermined formatted data is converted to by the above-mentioned data by the directed dimension of described combination audient, and be stored in audience data storehouse, can by the selection course of directed for combination audient dimension and the described computation process decoupling zero determining the audient meeting the directed dimension of described combination audient, two parts by predetermined formatted data as XML carries out alternately, system can be made to have good extendability, facilitate secondary development, the cost of secondary development is lower.
Corresponding with said method, the invention also discloses a kind of displaying control device of network media information.Fig. 3 is the one composition schematic diagram of the displaying control device of network media information of the present invention.See Fig. 3, this device 300 comprises:
Basis audient's module 301, for obtaining the directed dimension of basic audient, forms basic audient.
Concrete, described basic audient is directed, and dimension specifically comprises following at least two directed dimensions:
Audient's sex, audient's age, audient region, displaying time, displaying scene, displaying content, input effect data, displaying creative information, redirection information etc.
Described input effect data refers to can the reaction network media communication data of effect of throwing in.Such as comprise exposure data (the i.e. exposure status of this network media information on certain displaying position of network media information, the terminal being included in which audient mark creates exposure, how etc. exposure rate), click data (i.e. the ratio clicked by audient of this network media information and clicked by the terminal which audient identifies), up-to-date log-on data (namely realizes by clicking this network media information the ratio that audient registers behavior, and realize audient's mark etc. that audient registers behavior), purchase data (namely realize the ratio of buying behavior by clicking this network media information and realize audient's mark etc. of buying behavior) etc., and the exposure data of a certain activity (this activity is also a kind of special network media information), click data, up-to-date log-on data, purchase data etc.
Combination audient module 302, for from described basic audient, selects at least two kinds of directed dimensions of basic audient to carry out restructuring computing, obtains the directed dimension of combination audient.
Described restructuring computing comprises: with or, the computing such as non-, thus make to combine the intersection or common factor that the directed dimension of audient is the selected directed dimension of basic audient.
Target audience's computing module 303, for determining the audient meeting the directed dimension of described combination audient.
Display module 304, shows for the network media information for throwing in being sent to meet on the described audient's end combining the directed dimension of audient.
Basis audient adds module 305, for using the directed dimension of described combination audient as the directed dimension of new basic audient, join in described basic audient.
In an advantageous embodiment, described target audience's computing module 303 specifically for: using directed for described combination audient dimension as restrictive condition, from audience data storehouse, select the mark of the audient meeting the directed dimension of described combination audient.Described display module specifically for: when receiving the displaying request that audient sends, then judge this audient mark whether for described in meet the mark of the audient of the directed dimension of described combination audient, when meeting the mark of audient of the directed dimension of described combination audient described in this audient mark is, being sent to correspondence this audient and identifying on corresponding audient's end for throwing in network media information and show.Described audient's end is generally the client that this audient uses, and as web browser, has and shows that other applications client of position is as instant communication client, client end of playing back, game client etc.
Described audience data storehouse directly can utilize the audience data storehouse of existing network media communication putting control system, data in these audience data storehouses are that the historical data statistics such as log-on message, log-on message and network browsing record according to audient obtain, normally comprise the characteristic attribute of audient, as the data such as sex, age, region, surf time, hobby, online custom of audient.The mark of audient can be the label information that audient's network account, IP address etc. can distinguish audient.
In this step 103, such as, if input side is from the directed dimension of basic audient, have selected 19 to 35 years old ages, man, Shanghai, these three the directed dimensions of basic audient directed dimension composition combination audient, so need to carry out query selection to the audience data in audience data storehouse, select the audient's mark meeting 19 to 35 years old ages, man, Shanghai, these audients mark can be audient's network account, IP address etc.Follow-up, when the audient in 19 to 35 years old ages, man, Shanghai sends displaying request to network media information jettison system, then the corresponding display location that the network media information for throwing in can send to this audient to hold by jettison system is shown.
Pass through such scheme, input side is except using the directed dimension of existing basic audient, can also combine according to the directed dimension of existing basic audient, customize the directed dimension of brand-new combination audient to throw in, and using directed for this new combination audient dimension as the directed dimension of new basic audient, thus make input side follow-up select from basic audient time, the directed dimension of described basic audient newly also can select basis as one, thus the directed dimension that can increase input side selects quantity, strengthens the degree of accuracy that M8003 line is thrown in.And can conveniently screen layer by layer target audience the side of input, improve the efficiency of throwing in network media information to meticulous audient orientation, avoiding redundant mesh media communication to throw in the redundancy causing network media information to throw in non-targeted audient institute wastes.
In an advantageous embodiment, described target audience's computing module 303 is further used for: the corresponding relation described audient combining audient's orientation dimension and meet the directed dimension of this combination audient identified is stored in described audience data storehouse.Like this, because the directed dimension of described combination audient is as the directed dimension of new basic audient, join in described basic audient, then input side have selected the directed dimension of described combination audient in subsequent process once from basic audient, then follow-up redefine the audient meeting the directed dimension of described combination audient time, just directly can read the audient's mark meeting the directed dimension of described combination audient from audience data storehouse, and need not accent calculate again, improve operation efficiency.
Fig. 4 is another composition schematic diagram of the displaying control device of network media information of the present invention.See Fig. 4, in the preferred embodiment, this device comprises further:
Statistic record module 306, for adding up and recording the input effect data of the network media information on the audient's end meeting the directed dimension of described combination audient; Described basic audient adds module 305 and is further used for: using described input effect data as the directed dimension of new basic audient, join in described basic audient.Thus input side is in subsequent operation, if select from basic audient, the directed dimension of described basic audient newly also can select basis as one, thus the directed dimension that can increase input side selects quantity, strengthens the degree of accuracy that M8003 line is thrown in.
Fig. 5 is another composition schematic diagram of the displaying control device of network media information of the present invention.See Fig. 5, in the preferred embodiment, this device comprises further: format converting module 307, be arranged between combination audient module 302 and target audience's computing module 303, for the data of the directed dimension of described combination audient are converted to predetermined formatted data, and be stored in audience data storehouse.
Concrete, described format converting module 307 specifically for:
The data of the directed dimension of described combination audient are converted to the data of expandable mark language XML form, and are stored in audience data storehouse;
Or, the data of the directed dimension of described combination audient are converted to the data of JSON form, are stored in audience data storehouse, and change into the data of XML format from the directed dimension data of the audient of described JSON form further, and be stored in audience data storehouse.
In addition, each functional module in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of modules exists, also can two or more module integrations in a unit.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.The functional module of described each embodiment can be positioned at a terminal or network node, or also can be distributed on multiple terminal or network node.
In addition, each embodiment of the present invention can be realized by the data processor performed as computing machine by data processing equipment.Obviously, data processor constitutes the present invention.In addition, program is read out storage medium or memory device (as hard disk and or internal memory) the middle execution by program being installed or copied to data processing equipment by direct by the data processor be usually stored in a storage medium.Therefore, such storage medium also constitutes the present invention.Storage medium can use the recording mode of any type, such as paper storage medium (as paper tape etc.), magnetic storage medium (as floppy disk, hard disk, flash memory etc.), optical storage media (as CD-ROM etc.), magnetic-optical storage medium (as MO etc.) etc.
Therefore the invention also discloses a kind of storage medium, wherein store data processor, this data processor is for performing any one embodiment of said method of the present invention.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (16)
1. a displaying control method for network media information, is characterized in that, comprising:
Obtain the directed dimension of basic audient, form basic audient;
From described basic audient, select at least two kinds of directed dimensions of basic audient to carry out restructuring computing, obtain the directed dimension of combination audient;
Determine the audient meeting the directed dimension of described combination audient;
Network media information for throwing in is sent to the audient's end meeting the directed dimension of described combination audient;
Using the directed dimension of described combination audient as the directed dimension of new basic audient, join in described basic audient.
2. method according to claim 1, is characterized in that, the described audient determining to meet the directed dimension of described combination audient, specifically comprises:
Using directed for described combination audient dimension as restrictive condition, from audience data storehouse, select the mark of the audient meeting the directed dimension of described combination audient.
3. method according to claim 2, is characterized in that, the described network media information for throwing in being sent to meets the described audient's end combining the directed dimension of audient, specifically comprises:
When receiving the displaying request that audient sends, then judge this audient mark whether for described in meet the mark of the audient of the directed dimension of described combination audient, when meeting the mark of audient of the directed dimension of described combination audient described in this audient mark is, being sent to correspondence this audient and identifying on corresponding audient's end for throwing in network media information and show.
4. method according to claim 2, is characterized in that, the method comprises further:
The corresponding relation described audient combining audient's orientation dimension and meet the directed dimension of this combination audient identified is stored in described audience data storehouse.
5. method according to claim 1, is characterized in that, the method comprises further:
Add up and record the input effect data of the network media information on the audient's end meeting the directed dimension of described combination audient, using described input effect data as new basic audient's orientation dimension, joining in described basic audient.
6. method according to claim 1, is characterized in that, the method is after obtaining combining the directed dimension of audient, before the audient that determines to meet the directed dimension of described combination audient, comprise further:
The data of the directed dimension of described combination audient are converted to predetermined formatted data, and are stored in audience data storehouse.
7. method according to claim 6, is characterized in that,
The described data by the directed dimension of described combination audient are converted to predetermined formatted data, and store in audience data storehouse, specifically comprise:
The data of the directed dimension of described combination audient are converted to the data of expandable mark language XML form, and are stored in audience data storehouse;
Or, the data of the directed dimension of described combination audient are converted to the data of JSON form, are stored in audience data storehouse, and change into the data of XML format from the directed dimension data of the audient of described JSON form further, and be stored in audience data storehouse.
8. the method according to any one of claim 1 to 7, is characterized in that, the directed dimension in described basis specifically comprises following at least two directed dimensions:
Audient's sex, audient's age, audient region, displaying time, displaying scene, displaying content, input effect data, displaying creative information, redirection information.
9. a displaying control device for network media information, is characterized in that, this device comprises:
Basis audient's module, for obtaining the directed dimension of basic audient, forms basic audient;
Combination audient module, for from described basic audient, selects at least two kinds of directed dimensions of basic audient to carry out restructuring computing, obtains the directed dimension of combination audient;
Target audience's computing module, for determining the audient meeting the directed dimension of described combination audient;
Display module, shows for the network media information for throwing in being sent to meet on the described audient's end combining the directed dimension of audient;
Basis audient adds module, for using the directed dimension of described combination audient as the directed dimension of new basic audient, join in described basic audient.
10. device according to claim 9, is characterized in that, described target audience's computing module specifically for: using directed for described combination audient dimension as restrictive condition, from audience data storehouse, select the mark of the audient meeting the directed dimension of described combination audient.
11. devices according to claim 10, is characterized in that, described display module specifically for:
When receiving the displaying request that audient sends, then judge this audient mark whether for described in meet the mark of the audient of the directed dimension of described combination audient, when meeting the mark of audient of the directed dimension of described combination audient described in this audient mark is, being sent to correspondence this audient and identifying on corresponding audient's end for throwing in network media information and show.
12. devices according to claim 10, is characterized in that, described target audience's computing module is further used for: the corresponding relation described audient combining audient's orientation dimension and meet the directed dimension of this combination audient identified is stored in described audience data storehouse.
13. devices according to claim 9, is characterized in that, this device comprises further:
Statistic record module, for adding up and recording the input effect data of the network media information on the audient's end meeting the directed dimension of described combination audient;
Described basic audient adds module and is further used for: using described input effect data as the directed dimension of new basic audient, join in described basic audient.
14. devices according to claim 9, it is characterized in that, this device comprises format converting module further, be arranged between combination audient's module and target audience's computing module, for the data of the directed dimension of described combination audient are converted to predetermined formatted data, and be stored in audience data storehouse.
15. devices according to claim 14, is characterized in that, described format converting module specifically for:
The data of the directed dimension of described combination audient are converted to the data of expandable mark language XML form, and are stored in audience data storehouse;
Or, the data of the directed dimension of described combination audient are converted to the data of JSON form, are stored in audience data storehouse, and change into the data of XML format from the directed dimension data of the audient of described JSON form further, and be stored in audience data storehouse.
16. devices according to any one of claim 9 to 15, it is characterized in that, the directed dimension in described basis specifically comprises following at least two directed dimensions:
Audient's sex, audient's age, audient region, displaying time, displaying scene, displaying content, input effect data, displaying creative information, redirection information.
Priority Applications (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310529581.3A CN104598466A (en) | 2013-10-31 | 2013-10-31 | Displaying control method and device of network medium information |
| PCT/CN2014/089266 WO2015062442A1 (en) | 2013-10-31 | 2014-10-23 | Method and apparatus for controlling display of network media information |
| HK15110864.5A HK1210294A1 (en) | 2013-10-31 | 2015-11-03 | Displaying control method and device of network medium information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201310529581.3A CN104598466A (en) | 2013-10-31 | 2013-10-31 | Displaying control method and device of network medium information |
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| CN104598466A true CN104598466A (en) | 2015-05-06 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201310529581.3A Pending CN104598466A (en) | 2013-10-31 | 2013-10-31 | Displaying control method and device of network medium information |
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| CN (1) | CN104598466A (en) |
| HK (1) | HK1210294A1 (en) |
| WO (1) | WO2015062442A1 (en) |
Cited By (1)
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| CN106790683A (en) * | 2017-02-10 | 2017-05-31 | 合网络技术（北京）有限公司 | Network data display methods and device based on mobile terminal |
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| HK1210294A1 (en) | 2016-04-15 |
| WO2015062442A1 (en) | 2015-05-07 |
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