CN104572932B - A kind of determination method and device of interest tags - Google Patents

A kind of determination method and device of interest tags Download PDF

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Publication number
CN104572932B
CN104572932B CN201410838628.9A CN201410838628A CN104572932B CN 104572932 B CN104572932 B CN 104572932B CN 201410838628 A CN201410838628 A CN 201410838628A CN 104572932 B CN104572932 B CN 104572932B
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user
ability label
label
ability
perpetual object
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CN104572932A (en
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陈挺
李金奎
郭艳波
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Weimeng Chuangke Network Technology China Co Ltd
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Weimeng Chuangke Network Technology China Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

This application discloses a kind of determination method of interest tags.For solving the problems, such as that prior art can cause to determine that interest tags accuracy is relatively low.Method includes:Obtain the ability label of user's perpetual object, the ability that ability tag representation user's perpetual object possesses;According to the ability label of user's perpetual object and the matching degree of respective capabilities, the interest tags of user are determined.Disclosed herein as well is a kind of determining device of interest tags.

Description

A kind of determination method and device of interest tags
Technical field
The application is related to Internet technical field, more particularly to a kind of determination method and device of interest tags.
Background technology
In social network-i i-platform, user passes through excavation by the content for paying close attention to object interested to obtain interested The interest of user, can be to user's recommendation information.Such as after finding that user is interested in internet, can be mutual to its recommendation Networking famous person, news etc.;After finding that user is interested in basketball, the Commdity advertisement of basketball shoes can be recommended to it, realized wide Accuse the point-to-point commercial value precisely launched, expand social media.
Prior art produces a field keywords database, the i.e. row by being formed to the obvious related keyword in each field first Table.Then the related whole blog articles of traverse user, such as the blog article delivered, forward, collect and praised, and by these blog articles Interest tags of the higher word of the frequency of occurrences as user, are matched with field keywords database.With the keyword in certain field Match hit it is more, it is meant that user has and has higher interest to this field, so as on this basis, to user Recommend relevant information.
For example the keyword in " NBA " this field in the keywords database of field be present, including NBA team, sportsman, basketball Brand of footwear etc..If the keywords such as team, sportsman, sneakers are repeatedly mentioned in the blog article of user, then by blog article and Keywords database is matched, and will hit the keyword in this many field, and the number of hit is more, more can embody user couple In NBA interest, so as to accurately recommend the advertising message on such commodity relatively for it.
In many blog articles, in order to express a kind of theme, often using the keyword in many fields, such as:User sends out Blog article often mentions automobile, real estate etc., it is pair that prior art, which can not tell user on earth, to express socioeconomic status Economy, automobile or real estate are interested.
So because user's blog article information and blog article theme are inconsistent, prior art can cause to accurately determine out User interest label.
The content of the invention
The embodiment of the present application provides a kind of determination method of interest tags, for solving due to user's blog article information occurs In keyword and blog article theme it is inconsistent, and the problem of cause that user interest label can not be accurately determined out.
The embodiment of the present application provides a kind of determining device of interest tags, for solving due to user's blog article information occurs In keyword and blog article theme it is inconsistent, and the problem of cause that user interest label can not be accurately determined out.
The embodiment of the present application uses following technical proposals:
A kind of determination method of interest tags, including:Obtain the ability label of user's perpetual object, the ability label list Show the ability that user's perpetual object possesses;According to the ability label of user's perpetual object and the matching degree of respective capabilities, it is determined that The interest tags of user.
A kind of determining device of interest tags, including:Tag unit is obtained, for obtaining the ability mark of user's perpetual object Label, the ability that ability tag representation user's perpetual object possesses;Tag unit is determined, for according to user's perpetual object The matching degree of ability label and respective capabilities, determine the interest tags of user.
Above-mentioned at least one technical scheme that the embodiment of the present application uses can reach following beneficial effect:
As a result of the ability label by obtaining user's perpetual object, and according to ability label, determine that user's is emerging The method of interesting label, therefore, the interest of user is just capable of determining that according to the concern behavior of user, without the blog article according to user Keyword in information determines the interest of user.So as to solve due to occurring the keyword in user's blog article information with winning Literary theme is inconsistent, and the problem of cause that user interest label can not be accurately determined out.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, forms the part of the application, this Shen Schematic description and description please is used to explain the application, does not form the improper restriction to the application.In the accompanying drawings:
Fig. 1 is a kind of specific implementation schematic flow sheet of the determination method for interest tags that the embodiment of the present application provides;
Fig. 2 is a kind of concrete structure schematic diagram of the determining device for interest tags that the embodiment of the present application provides;
Fig. 3 is a kind of schematic diagram of the determination method for interest tags that the embodiment of the present application provides.
Embodiment
To make the purpose, technical scheme and advantage of the application clearer, below in conjunction with the application specific embodiment and Technical scheme is clearly and completely described corresponding accompanying drawing.Obviously, described embodiment is only the application one Section Example, rather than whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doing Go out under the premise of creative work the every other embodiment obtained, belong to the scope of the application protection.
Below in conjunction with accompanying drawing, the technical scheme that each embodiment of the application provides is described in detail.
The embodiment of the present application provides a kind of determination method of interest tags, for solving due to user's blog article information occurs In keyword and blog article theme it is inconsistent, and the problem of cause that user interest label can not be accurately determined out.This method Implementation process schematic diagram is as shown in figure 1, comprise the steps:
Step 11, the ability label of user's perpetual object is obtained, what ability tag representation user's perpetual object possessed Ability.
By taking microblogging as an example, user's perpetual object mentioned here can include user's other users of interest.
Step 12, according to the ability label of user's perpetual object and the matching degree of respective capabilities, the interest of user is determined Label.
This method provided using the present embodiment, as a result of the ability label by obtaining user's perpetual object, and According to ability label, the method for determining the interest tags of user, so as to solve due to the pass in user's blog article information occurs Keyword and blog article theme are inconsistent, and the problem of cause that user interest label can not be accurately determined out.Also may be used using this method To solve in the prior art because field keywords database is not comprehensive, and cause comprehensively determine asking for user interest label Topic;Can also solve due to occur user's blog article information seldom even without situation, and cause be difficult determine that user is emerging The problem of interesting label.
Step 11 is discussed in detail individually below to step 13:
For step 11, ability label is intended to indicate that a kind of information for the ability that user's perpetual object possesses.This In described " ability ", can be, but not limited to include sociability (such as human communication, ceremony), industry professional ability (as golden The ability that work * * levels, piano * * levels, Chinese chess * * levels etc. reflect), economic capability (industry such as Pan Shiqi, Lei Jun leader), learn It is one or more in habit ability (olympic math, TOEFL English) etc..
The quantization that can be done to a certain item ability of user numerically embodies the power of the ability.
For step 12, there can be following three kinds of modes to determine the interest tags of user.
First way:According to weighted value corresponding to the ability label of user's perpetual object, from the ability label got Middle weight selection value is more than the ability label of the capacity threshold of setting;It is more than the capacity threshold of setting according to the weighted value selected Ability label, determine the interest tags of user.
Wherein, weighted value corresponding to ability label, be according to user's perpetual object be assigned to using the ability label as What the number of the packet of group names determined.In the embodiment of the present application, it is assumed that weighted value is according to specific calculation according to above-mentioned number What method was calculated.For example user's perpetual object can be directly assigned to point using certain ability label as group names The number of group, it is defined as the weighted value of the ability label.
Furthermore, ability label of the weighted value less than the capacity threshold of setting can be filtered out.This partial capability mark Label are considered the weaker ability of perpetual object, for determining that the interest tags of user have little significance.Remaining ability mark after filtering Label can be used as the interest tags of user.
Because user's perpetual object of interest often possesses multi abilities, but the ability that often perpetual object is relatively good at It is only what user needed most.In order to reach the ability that prominent perpetual object is relatively good at, so as to precisely determine the interest of user Label, the second way can be used to determine the interest tags of user.
The second way:It is more than the ability label of the capacity threshold of setting for each weighted value selected, performs: It is determined that possesses the number of user's perpetual object of the ability label (also referred to as current ability label);And according to current ability label Corresponding number, determine current ability label whether be user interest tags.
For example the current ability label of the quantity threshold of setting can be will be greater than, it is defined as the interest tags of user.
In one embodiment, the concept of main ability and attached ability can be introduced, main ability embodies perpetual object Ability that is most prominent, being most good at, attached ability can be then in addition to main ability, second be good at or the 3rd the second ability being good at or 3rd ability.It is believed that from all concern behaviors of user, what can mainly be shown is to the emerging of the main ability of perpetual object Interest, secondary show is interest to the attached ability of perpetual object.Such as:Paediatrics specialist Cui Yutao bean vermicelli is paid close attention to, absolutely mostly Number is that rather than vast majority of people approves its ability in terms of health care because to it in the accreditation of mother and baby's child-bearing ability. So main ability label and attached ability label can be determined according to following rules:From perpetual object, the weight that selects In ability label of the value more than the capacity threshold of setting, the main ability using weighted value highest ability label as the perpetual object Label;According to weighted value corresponding to the main ability label of the perpetual object, weight selection value is more than default attached capacity threshold Ability label, the attached ability label as the perpetual object.Wherein, attached capacity threshold mentioned here=main ability pair The ratio value for the weighted value × setting answered.
After being distinguished to the main ability label of perpetual object and attached ability label, it can determine possess master respectively The number (referred to as main number) of user's perpetual object of ability label, and possess user's perpetual object of attached ability label Number (referred to as attached number).And then can filter out less than the main ability label corresponding to the main number of quantity threshold, and Less than the attached ability label corresponding to the attached number of quantity threshold, and will filtering after remaining main ability label and attached energy Interest tags of the power label as user.
Or can also only filter out less than the attached ability label corresponding to the attached number of quantity threshold, it will filter The interest tags of remaining attached ability label and all main ability labels as user afterwards.
In practical application, the step of above-mentioned filtering can not also be done, and by all main ability labels and attached ability mark Sign the interest tags all as user.
Many information that user interest is embodied from label etc. are had in microblogging, it is possible to which consideration utilizes user oneself The information of the embodiment user interest of editor, is adjusted to number corresponding to current ability label, to lift determination interest tags Accuracy.Because liveness of the different user in microblogging is different, some users have many perpetual objects, some users Then few, a reference value calculated in view of the situation may lack comparativity, in order to reach the embodiment user of relative straightforward The effect of level of interest., can be by further by realizing in a manner of the third on the basis of the second way.
Specifically, the core concept of the third mode is:Utilize the letter of the embodiment user interest of user oneself editor Breath, is adjusted to number corresponding to current ability label, is adjusted value, and the accuracy of interest tags is determined with lifting.Again Adjusted value is normalized, reaches the effect of the embodiment degree of user interest of relative straightforward.Described in detail below 3rd Kind mode.
The third mode:According to the information for representing user interest, number corresponding to current ability label is adjusted, obtained To adjusted value corresponding to current ability label;Adjusted value corresponding to current ability label is normalized, obtains normalizing Adjusted value after change processing;According to the adjusted value after normalized corresponding to current ability label, current ability label is determined Whether be user interest tags.
Furthermore, representing the information of user interest can include:The group names of user oneself addition, believe from label The information of the reflection user interest such as breath.Can be corresponding to the current ability label in the second way, obtained according to these information Number be adjusted.Such as:When group names and current ability tag match, the corresponding number of the ability label is given The addition of numerical value, adjusted value corresponding to current ability label is obtained, then the adjusted value is normalized, normalized Adjusted value after processing, for the method for normalized, it can be calculated according to the following equation:
Wherein, s is the adjusted value after normalization;C is to treat normalized single adjusted value;A is to treat normalized all tune The summation of whole value.Wherein, it is mentioned here to treat normalized a reference value, including the number that be adjusted, and after adjustment Adjusted value.
According to the adjusted value after normalized corresponding to current ability label, determine whether current ability label is user Interest tags.Specifically, it can be determined that whether the adjusted value after normalized corresponding to current ability label, which is more than, sets Fixed adjusted value threshold value, and when judged result is to be, determine the interest tags that current ability label is user.
It should be noted that the executive agent that the embodiment of the present application provides each step of method may each be same and set It is standby, or, this method is also by distinct device as executive agent.For example the executive agent of step 11 and step 12 can be to set Standby 1;Again for example, the executive agent of step 11 can be equipment 1, and the executive agent of step 12 and step 13 can be equipment 2;Deng Deng.
The embodiment of the present application also provides a kind of determining device of interest tags, for solving due to occurring that user's blog article is believed Keyword and blog article theme in breath is inconsistent, and causes that user interest label problem can not be accurately determined out.The device Concrete structure schematic diagram is as shown in Fig. 2 including following functional unit:
Tag unit 21 is obtained, can be used for the ability label for obtaining user's perpetual object, the ability tag representation is used The ability that family perpetual object possesses;
Tag unit 22 is determined, can be used for according to the ability label of user's perpetual object and the matching degree of respective capabilities Ability label, determine the interest tags of user.
In one embodiment, tag unit 22 is determined, can be used for:According to the ability label pair of user's perpetual object The weighted value answered, weight selection value is more than the ability label of the capacity threshold of setting from the ability label got;Wherein, energy Weighted value corresponding to power label, it is that point using the ability label as group names is assigned to according to user's perpetual object What the number of group determined;It is more than the ability label of the capacity threshold of setting according to the weighted value selected, determines the interest of user Label.
In one embodiment, tag unit 22 is determined, can be used for:It is more than for each weighted value selected The ability label of the capacity threshold of setting, it is determined that possessing the number of user's perpetual object of current ability label;And according to work as Number corresponding to preceding ability label, determine current ability label whether be user interest tags.
In one embodiment, tag unit 22 is determined, can be also used for:It is right according to the information for representing user interest Number corresponding to the current ability label is adjusted, and obtains adjusted value corresponding to current ability label;To current ability mark Adjusted value is normalized corresponding to label, obtains the adjusted value after normalized;According to corresponding to current ability label Adjusted value after normalized, determine current ability label whether be user interest tags.
In one embodiment, tag unit 22 is determined, can be also used for:Judge normalizing corresponding to current ability label Whether the adjusted value after change processing is more than the adjusted value threshold value of setting, and when judged result is to be, determines current ability label For the interest tags of user.
The embodiment of the present application also provides a kind of determination method of interest tags, for solve prior art can cause to determine it is emerging The problem of interesting label accuracy is relatively low.
In specific scene, for example, to determine the interest tags of user " leisurely and carefree ";Wherein user " XXX " is use One of perpetual object of " leisurely and carefree " concern in family.
Step 31, the ability label of user's perpetual object is obtained, including corresponding to had the ability label and its ability label Weighted value, as shown in table 1 below, user XXX ability label and its corresponding weighted value.
Table 1
Step 32, ability label and its corresponding weighted value as shown in table 2 below, being obtained according to step 31, determine to use Family XXX main ability is internet, sets the 50% ability label more than main ability score value being defined as attached ability, is calculated Obtain, user XXX does not have attached ability.
Table 2
Step 33, for each main ability label and attached ability label, it is determined that possessing main ability label and attached energy The number of the perpetual object of power label.As shown in table 3 below, all for user " leisurely and carefree " possess main ability label and attached The number of the perpetual object of ability label.
Table 3
Step 34, according to user " leisurely and carefree " from bookmark name and group names, to the number of current ability label It is adjusted, then the number of pair ability label matched with from bookmark name and group names gives 50% numerical value addition, obtains A reference value after being adjusted to table 4 below.
Table 4
Step 35, the adjusted value of user " leisurely and carefree " is normalized according to previously described formula, obtained Adjusted value after normalized as shown in table 5 below, normalized threshold is set as 80, after the normalization of user " leisurely and carefree " Numerical value all be higher than 80, it is determined that institute capable label all be the user interest tags.
Table 5
It should be understood by those skilled in the art that, embodiments of the invention can be provided as device, system or computer program Commodity.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more The computer program business that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of product.
The present invention is the flow with reference to device according to embodiments of the present invention, equipment (system) and computer program commodity Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net Network interface and internal memory.
Internal memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM).Internal memory is computer-readable medium Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any device Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moved State random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electric erasable Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage (CD-ROM), Digital versatile disc (DVD) or other optical storages, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus Or any other non-transmission medium, the information that can be accessed by a computing device available for storage.Define, calculate according to herein Machine computer-readable recording medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability Comprising so that process, device, commodity or equipment including a series of elements not only include those key elements, but also wrapping Include the other element being not expressly set out, or also include for this process, device, commodity or equipment intrinsic want Element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that wanted including described Other identical element also be present in the process of element, device, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can be provided as device, system or computer program commodity. Therefore, the application can be using the embodiment in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Form.Deposited moreover, the application can use to can use in one or more computers for wherein including computer usable program code The shape for the computer program commodity that storage media is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) Formula.
Embodiments herein is the foregoing is only, is not limited to the application.For those skilled in the art For, the application can have various modifications and variations.All any modifications made within spirit herein and principle, it is equal Replace, improve etc., it should be included within the scope of claims hereof.

Claims (10)

1. a kind of determination method of interest tags, it is characterised in that including:
Obtain the ability label of user's perpetual object, the ability that ability tag representation user's perpetual object possesses;
According to the ability label of user's perpetual object and the matching degree of respective capabilities, the interest tags of user are determined;
Wherein, the matching degree of the respective capabilities is weighted value corresponding to the ability label of user's perpetual object, described Weighted value corresponding to ability label is to be assigned to using the ability label to be used as group names according to user's perpetual object What the number of packet determined.
2. the method as described in claim 1, it is characterised in that the ability label according to user's perpetual object should be able to phase The matching degree of power, the interest tags of user are determined, are specifically included:
According to weighted value corresponding to the ability label of user's perpetual object, weight selection value is more than from the ability label got The ability label of the capacity threshold of setting;
It is more than the ability label of the capacity threshold of setting according to the weighted value selected, determines the interest tags of user.
3. method as claimed in claim 2, it is characterised in that the weighted value that the basis selects is more than the ability threshold of setting The ability label of value, determines the interest tags of user, specifically includes:
It is more than the ability label of the capacity threshold of setting for each weighted value selected, it is determined that possessing current ability label User's perpetual object number;And
According to number corresponding to current ability label, determine current ability label whether be user interest tags.
4. method as claimed in claim 3, it is characterised in that the number according to corresponding to current ability label, it is determined that working as Preceding ability label whether be user interest tags, specifically include:
According to the information for representing user interest, number corresponding to the current ability label is adjusted, obtains current ability Adjusted value corresponding to label;
Adjusted value corresponding to current ability label is normalized, obtains the adjusted value after normalized;
According to the adjusted value after normalized corresponding to current ability label, determine whether current ability label is the emerging of user Interesting label.
5. method as claimed in claim 4, it is characterised in that after the normalized according to corresponding to current ability label Adjusted value, determine current ability label whether be user interest tags, specifically include:
Judge whether the adjusted value after normalized corresponding to current ability label is more than the adjusted value threshold value of setting, and sentencing Disconnected result is when being, determines the interest tags that current ability label is user.
A kind of 6. determining device of interest tags, it is characterised in that including:
Tag unit is obtained, for obtaining the ability label of user's perpetual object, ability tag representation user's perpetual object The ability possessed;
Tag unit is determined, for according to the ability label of user's perpetual object and the matching degree of respective capabilities, determining user Interest tags;
Wherein, the matching degree of the respective capabilities is weighted value corresponding to the ability label of user's perpetual object, described Weighted value corresponding to ability label is to be assigned to using the ability label to be used as group names according to user's perpetual object What the number of packet determined.
7. device as claimed in claim 6, it is characterised in that determine tag unit, be specifically used for:
According to weighted value corresponding to the ability label of user's perpetual object, weight selection value is more than from the ability label got The ability label of the capacity threshold of setting;
It is more than the ability label of the capacity threshold of setting according to the weighted value selected, determines the interest tags of user.
8. device as claimed in claim 7, it is characterised in that determine tag unit, be specifically used for:
It is more than the ability label of the capacity threshold of setting for each weighted value selected, it is determined that possessing current ability label User's perpetual object number;And the number according to corresponding to current ability label, determine whether current ability label is use The interest tags at family.
9. device as claimed in claim 8, it is characterised in that determine tag unit, be specifically used for:
According to the information for representing user interest, number corresponding to the current ability label is adjusted, obtains current ability Adjusted value corresponding to label;
Adjusted value corresponding to current ability label is normalized, obtains the adjusted value after normalized;
According to the adjusted value after normalized corresponding to current ability label, determine whether current ability label is the emerging of user Interesting label.
10. device as claimed in claim 9, it is characterised in that determine tag unit, be specifically used for:
Judge whether the adjusted value after normalized corresponding to current ability label is more than the adjusted value threshold value of setting, and sentencing Disconnected result is when being, determines the interest tags that current ability label is user.
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