CN104504599A - Marketing analysis method and system based on eye expressions and facial expressions - Google Patents
Marketing analysis method and system based on eye expressions and facial expressions Download PDFInfo
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- CN104504599A CN104504599A CN201510007886.7A CN201510007886A CN104504599A CN 104504599 A CN104504599 A CN 104504599A CN 201510007886 A CN201510007886 A CN 201510007886A CN 104504599 A CN104504599 A CN 104504599A
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Abstract
Disclosed is a marketing analysis method and system based on eye expressions and facial expressions. The system comprises a banking business server, wearable glasses, a pupil change analyzing device, body tension sensors and a body characteristic parameter storing and analyzing device. The banking business server is used for analyzing the facial expressions as well as pupil changes to guide the actions of a customer manager in real time; the wearable glasses are used for carrying the pupil change analyzing device and a body tension sensor set, receiving information from the banking business server and communicating with the banking business server to upload the eye expression and facial expression parameters of a customer to the banking business server; the pupil change analyzing device is used for recording the pupil changes of a user; the body tension sensors are a group of fiber grating sensors, which are hung under a glass frame and adhered to cheekbones through self-adhesive silicon rubber for detecting facial muscle changes and extracting facial expression characteristic parameters; the body characteristic parameter storing and analyzing device is used for storing the tension characteristics and the pupil characteristics of various expressions of the bank customer manager.
Description
Technical field
The present invention relates to marketing behavior real-time analysis technical field, be specifically related to a kind of marketing analyses method and system based on sight and facial expression.
Background technology
Eyes can reflect the change of the mood of people, attitude and emotion.First emotional change reacts in pupil change.Mood by neutrality to joyful change, pupil can not conscious change large; To unpleasant stimulus, pupil obviously reduces.When emotional state turns " the moon " by " fine ", also there is same reaction.As the saying goes, " eyes are windows of soul ", the communication at other positions of health is also relevant with eye contact, if lack the support of sight interchange in interpersonal communication, interpersonal communication process will be made to become unhappy, and very difficult.
Face accurately passes on different phychologies and emotion by the motion of tens of pieces of muscle.Any one facial expression is all caused by facial muscles allomeric function, but the muscle of some privileged site of face is more obvious for the effect expressing some special emotion.Mouth, cheek, eyebrow, volume show joyful key position; The performance of nose, cheek, mouth is detested; The performance of eyebrow, volume, eyes, eyelid is sad; Eyes and eyelid performance fear.When sight and facial expression inconsistent time, sight expresses effective clue of individual true phychology.
A people will outwardly pass on complete information, and simple language element only accounts for 7/100, and tone accounts for 8/100,55/100 information in addition all needs to be passed on by the figure of non-language, and because sight and a facial expression normally subconscious movement of people, so it seldom has duplicity.Litigant expresses mood with this, and others also can identify mental state expressed by litigant by it.
In banking marketing, manage by desktop computer at present, for the sight of customer manager and the management of facial expression, can only be undertaken by class's post training, effective real-time management can not be realized, but according to statistics, in marketing of bank, suitable sight and facial expression more important than language.Therefore a kind of sight is badly in need of and banking information is conveyed to client by facial expression real time commanding system effectively.
Simultaneously, in current banking marketing, can not analyze client's sight and facial expression in real time, cause to link up and hinder, therefore be badly in need of a kind of sight and facial expression real time commanding system to identify that client needs, suitable banking information is conveyed to client effectively.
Chinese patent " a kind of human body pulling force sensor group based on temples " discloses a kind of facial expression sensor, one group of fiber-optic grating sensor is hung under temples, and fix on cheekbone by self-adhesion silica gel solid, detect facial muscle change, thus obtain facial expression.
Summary of the invention
Embodiments provide a kind of marketing analyses method and system based on sight and facial expression to solve marketing personnel's sight and facial expression mistake, make banking information effectively can not convey to the problem of client.
The present invention solves the problem by the following technical programs.
Based on a marketing analyses method and system for sight and facial expression, system comprises banking server, Wearable glasses, pupil mutation analysis device, human body pulling force sensor, characteristics of human body's parameter store analytical equipment.
Banking server, for analyzing facial expression, analyzes pupil change, and success ratio of marketing under the different expression of record, carries out large data analysis, instruct in real time, lead for handling bank business customer manager's activity.
Wearable glasses, for carrying pupil mutation analysis device and human body pulling force sensor group, accept the information of banking server, with banking server communication, the sight of client and Facial Animation Parameters are uploaded banking server.
Pupil mutation analysis device is for recording the pupil change of user.
Human body pulling force sensor is under temples, hang one group of fiber-optic grating sensor, and fixes on cheekbone by self-adhesion silica gel solid, for detecting facial muscle change, extracts facial expression feature parameter.
Characteristics of human body's parameter stores the pulling force characteristic sum pupil feature that analytical equipment is used for the various expressions of storage bank customer manager.
Wearable glasses comprise micro projector, camera, sensor, storage transmission, controlling equipment, GPS and gyroscope, range sensor; There is the function of glasses, smart mobile phone, video camera, for information being presented in user at the moment in real time with the form of smart mobile phone by computerized eyeglass, first light is thrown on one piece of radiation shield by the micro projector in glasses, then be refracted to human eyeball by one piece of convex lens, realize one-level to amplify, the virtual screen that formation one is enough large before human eye, can show and control text message and various data.
A kind of use step of the marketing analyses method and system based on sight and facial expression.
Step 1: bank client manager carries out expression and pupil change records, defines various expression, record characteristic parameter by higher level.
Step 2: bank client manager puts on Wearable glasses and markets to target customer.
Step 3: banking server obtains current expressive features from the pupil mutation analysis device of Wearable glasses and human body pulling force sensor, compared with storing with characteristics of human body's parameter the expressive features data that store in analytical equipment, obtain the expression of bank client manager.
Step 4: in the expression of banking server Wearable glasses display screen display current marketing requirements of process, the actual expression of bank client manager.
Step 5: success ratio of marketing under the different expression of record, carries out large data analysis, obtains the highest marketing success ratio expression.
The beneficial effect of the inventive method is: can command the sight of customer manager and facial expression in real time.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those skilled in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Figure l is a kind of marketing analyses method and system process flow diagram based on sight and facial expression of the embodiment of the present invention.
Fig. 2 is the use block diagram of a kind of marketing analyses method and system based on sight and facial expression of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
A kind of marketing analyses method and system flow process based on sight and facial expression of EXAMPLE l.
As shown in Figure l, a kind of marketing analyses method and system based on sight and facial expression of the embodiment of the present invention, system comprises banking server, Wearable glasses, pupil mutation analysis device, human body pulling force sensor, characteristics of human body's parameter store analytical equipment.
Banking server, for analyzing facial expression, analyzes pupil change, and success ratio of marketing under the different expression of record, carries out large data analysis, instruct in real time, lead for handling bank business customer manager's activity.
Wearable glasses, for carrying pupil mutation analysis device and human body pulling force sensor group, accept the information of banking server, with banking server communication, the sight of client and Facial Animation Parameters are uploaded banking server.
Pupil mutation analysis device is for recording the pupil change of user.
Human body pulling force sensor is under temples, hang one group of fiber-optic grating sensor, and fixes on cheekbone by self-adhesion silica gel solid, for detecting facial muscle change, extracts facial expression feature parameter.
Characteristics of human body's parameter stores the pulling force characteristic sum pupil feature that analytical equipment is used for the various expressions of storage bank customer manager.
Wearable glasses comprise micro projector, camera, sensor, storage transmission, controlling equipment, GPS and gyroscope, range sensor; There is the function of glasses, smart mobile phone, video camera, for information being presented in user at the moment in real time with the form of smart mobile phone by computerized eyeglass, first light is thrown on one piece of radiation shield by the micro projector in glasses, then be refracted to human eyeball by one piece of convex lens, realize one-level to amplify, the virtual screen that formation one is enough large before human eye, can show and control text message and various data.
A kind of use step of the marketing analyses method and system based on sight and facial expression.
Step 1: bank client manager carries out expression and pupil change records, defines various expression, record characteristic parameter by higher level.
Step 2: bank client manager puts on Wearable glasses and markets to target customer.
Step 3: banking server obtains current expressive features from the pupil mutation analysis device of Wearable glasses and human body pulling force sensor, compared with storing with characteristics of human body's parameter the expressive features data that store in analytical equipment, obtain the expression of bank client manager.
Step 4: in the expression of banking server Wearable glasses display screen display current marketing requirements of process, the actual expression of bank client manager.
Step 5: success ratio of marketing under the different expression of record, carries out large data analysis, obtains the highest marketing success ratio expression.
Embodiment 2 one kinds is based on the use step of the marketing analyses method and system of sight and facial expression.
As shown in Figure 2, the use step of a kind of marketing analyses method and system based on sight and facial expression of the embodiment of the present invention.
Step 1: bank client manager carries out expression and pupil change records, defines various expression, record characteristic parameter by higher level.
Step 2: bank client manager puts on Wearable glasses and markets to target customer.
Step 3: banking server obtains current expressive features from the pupil mutation analysis device of Wearable glasses and human body pulling force sensor, compared with storing with characteristics of human body's parameter the expressive features data that store in analytical equipment, obtain the expression of bank client manager.
Step 4: in the expression of banking server Wearable glasses display screen display current marketing requirements of process, the actual expression of bank client manager.
Step 5: success ratio of marketing under the different expression of record, carries out large data analysis, obtains the highest marketing success ratio expression.
Apply specific embodiment in the present invention to set forth principle of the present invention and embodiment, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (3)
1. based on a marketing analyses method and system for sight and facial expression, it is characterized in that, described system comprises banking server, Wearable glasses, pupil mutation analysis device, human body pulling force sensor, characteristics of human body's parameter store analytical equipment;
Banking server, for analyzing facial expression, analyzes pupil change, and success ratio of marketing under the different expression of record, carries out large data analysis, instruct in real time, lead for handling bank business customer manager's activity;
Wearable glasses, for carrying pupil mutation analysis device and human body pulling force sensor group, accept the information of banking server, with banking server communication, the sight of client and Facial Animation Parameters are uploaded banking server;
Pupil mutation analysis device is for recording the pupil change of user;
Human body pulling force sensor is under temples, hang one group of fiber-optic grating sensor, and fixes on cheekbone by self-adhesion silica gel solid, for detecting facial muscle change, extracts facial expression feature parameter;
Characteristics of human body's parameter stores the pulling force characteristic sum pupil feature that analytical equipment is used for the various expressions of storage bank customer manager.
2. Wearable glasses according to claim 1, is characterized in that, described Wearable glasses comprise micro projector, camera, sensor, storage transmission, controlling equipment, GPS and gyroscope, range sensor; There is the function of glasses, smart mobile phone, video camera, for information being presented in user at the moment in real time with the form of smart mobile phone by computerized eyeglass, first light is thrown on one piece of radiation shield by the micro projector in glasses, then be refracted to human eyeball by one piece of convex lens, realize one-level to amplify, the virtual screen that formation one is enough large before human eye, can show and control text message and various data.
3. the use step based on the marketing analyses method and system of sight and facial expression:
Step 1: bank client manager carries out expression and pupil change records, defines various expression, record characteristic parameter by higher level;
Step 2: bank client manager puts on Wearable glasses and markets to target customer;
Step 3: banking server obtains current expressive features from the pupil mutation analysis device of Wearable glasses and human body pulling force sensor, compared with storing with characteristics of human body's parameter the expressive features data that store in analytical equipment, obtain the expression of bank client manager;
Step 4: in the expression of banking server Wearable glasses display screen display current marketing requirements of process, the actual expression of bank client manager;
Step 5: success ratio of marketing under the different expression of record, carries out large data analysis, obtains the highest marketing success ratio expression.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510007886.7A CN104504599A (en) | 2015-01-04 | 2015-01-04 | Marketing analysis method and system based on eye expressions and facial expressions |
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| CN201510007886.7A CN104504599A (en) | 2015-01-04 | 2015-01-04 | Marketing analysis method and system based on eye expressions and facial expressions |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106236062A (en) * | 2016-08-09 | 2016-12-21 | 浙江大学 | A kind of real-time monitoring policeman's vital sign and the police equipment of field conditions on duty |
| CN110414205A (en) * | 2019-07-31 | 2019-11-05 | 中国工商银行股份有限公司 | For generating method, apparatus, electronic equipment and the medium of user's portrait |
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| CN103657058A (en) * | 2013-12-16 | 2014-03-26 | 尹君 | Novel motion goggle and display device of novel motion goggle |
| CN103919539A (en) * | 2014-05-05 | 2014-07-16 | 顾伟 | Human physiological status monitoring spectacles |
| US20140268099A1 (en) * | 2013-03-14 | 2014-09-18 | Intelligent Fiber Optic Systems, Inc. | Movement and Expression Sensor |
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Patent Citations (4)
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| US20090251661A1 (en) * | 2007-01-02 | 2009-10-08 | Hind-Sight Industries, Inc. | Eyeglasses with integrated video display |
| US20140268099A1 (en) * | 2013-03-14 | 2014-09-18 | Intelligent Fiber Optic Systems, Inc. | Movement and Expression Sensor |
| CN103657058A (en) * | 2013-12-16 | 2014-03-26 | 尹君 | Novel motion goggle and display device of novel motion goggle |
| CN103919539A (en) * | 2014-05-05 | 2014-07-16 | 顾伟 | Human physiological status monitoring spectacles |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106236062A (en) * | 2016-08-09 | 2016-12-21 | 浙江大学 | A kind of real-time monitoring policeman's vital sign and the police equipment of field conditions on duty |
| CN106236062B (en) * | 2016-08-09 | 2019-10-29 | 浙江大学 | A kind of police equipment of real-time monitoring policeman vital sign and field conditions on duty |
| CN110414205A (en) * | 2019-07-31 | 2019-11-05 | 中国工商银行股份有限公司 | For generating method, apparatus, electronic equipment and the medium of user's portrait |
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Application publication date: 20150408 |