CN104504072B - message distributing method and device - Google Patents

message distributing method and device Download PDF

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Publication number
CN104504072B
CN104504072B CN201410808157.7A CN201410808157A CN104504072B CN 104504072 B CN104504072 B CN 104504072B CN 201410808157 A CN201410808157 A CN 201410808157A CN 104504072 B CN104504072 B CN 104504072B
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user
message
recipient
distributed
label
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CN104504072A (en
Inventor
胡斌
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

Abstract

The present invention proposes a kind of message distributing method and device, the message distributing method include:The recipient of the message to be distributed of determination;According to the recipient, at least one the concern user for triggering the recipient delivers the message to be distributed, wherein the concern user includes:The recipient itself, the user that the label of recipient concern is registered, the broadcasting user that all users pay close attention in preset range;By the concern user of the recipient deliver described in the message to be distributed be sent to the recipient.This method can reduce data writing, improve message distribution efficiency, save resource.

Description

Message distributing method and device
Technical field
The present invention relates to technical field of data processing more particularly to a kind of message distributing methods and device.
Background technique
It is more and more widely used as data mining has with message push, being effectively distributed to message has weight Want meaning.
The data that existing technical solution will usually be excavated offline store independent standby directly against single user Part, the data of Complete customization are distributed for each user.
But the data space occupied needed for the program is huge, and pushes a message to each user and need to each user Data are written in independent message queue, then data update huge, consumption to all users by the data distribution excavated offline A large amount of resource distributes low efficiency.
Summary of the invention
The present invention is directed to solve at least some of the technical problems in related technologies.
For this purpose, an object of the present invention is to provide a kind of message distributing method, message distribution is can be improved in this method Efficiency saves resource.
It is another object of the present invention to propose a kind of message distribution device.
In order to achieve the above objectives, the message distributing method that the embodiment of the present invention proposes, including:The message to be distributed of determination Recipient;According to the recipient, at least one the concern user for triggering the recipient delivers the message to be distributed, In, the concern user includes:The recipient itself, the user that the label of recipient's concern is registered, presets model Enclose the broadcasting user that interior all users pay close attention to;By the concern user of the recipient deliver described in the message to be distributed send To the recipient.
The message distributing method that the embodiment of the present invention proposes is triggered this and is connect by the recipient of the message to be distributed of determination At least one concern user of receipts person delivers the message to be distributed, once disappears to need to only trigger concern user and be written and deliver Breath, can transmit the message to all recipients, can reduce data writing, improve message distribution efficiency, save resource.
In order to achieve the above objectives, the message distribution device that the embodiment of the present invention proposes, including:Determining module, for determining The recipient of the message to be distributed;Trigger module, for triggering at least one concern of the recipient according to the recipient User delivers the message to be distributed, wherein the concern user includes:The recipient itself, recipient's concern The user that registers of label, the broadcasting user that all users pay close attention in preset range;Sending module, for being connect described The message to be distributed that the concern user of receipts person delivers is sent to the recipient.
The message distribution device that the embodiment of the present invention proposes is triggered this and is connect by the recipient of the message to be distributed of determination At least one concern user of receipts person delivers the message to be distributed, once disappears to need to only trigger concern user and be written and deliver Breath, can transmit the message to all recipients, can reduce data writing, improve message distribution efficiency, save resource.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partially become from the following description Obviously, or practice through the invention is recognized.
Detailed description of the invention
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments Obviously and it is readily appreciated that, wherein:
Fig. 1 is the flow diagram for the message distributing method that one embodiment of the invention proposes;
Fig. 2 is the flow diagram for the message distributing method that another embodiment of the present invention proposes;
Fig. 3 is the structural schematic diagram of the message distribution device of another embodiment of the present invention;
Fig. 4 is the structural schematic diagram of the message distribution device of another embodiment of the present invention.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached The embodiment of figure description is exemplary, and for explaining only the invention, and is not considered as limiting the invention.On the contrary, this The embodiment of invention includes all changes fallen within the scope of the spiritual and intension of attached claims, modification and is equal Object.
Below with reference to the accompanying drawings message distributing method and device according to an embodiment of the present invention are described.
Fig. 1 is the flow diagram for the message distributing method that one embodiment of the invention proposes, this method includes:
S101:The recipient of the message to be distributed of determination.
Wherein, the message of distribution can there are many, such as can be text, picture or video etc., in another example being news Link or image link etc..
Specifically, custom system can be preset, each user registers with unique User ID in custom system, The recipient and distributor of message can be the registration users in custom system.
Furthermore it is also possible to preset relationship catenary system, determined in custom system between each user by relationship catenary system Relationship, for example, which user a user has paid close attention to.
The determinations such as the relationship between the label that can include in message according to the distributor of message and user will distribute Message recipient.
Recipient may include the other users in distributor itself and/or custom system.
S102:According to the recipient, at least one the concern user for triggering the recipient delivers described to be distributed Message.
Wherein, the concern user of recipient includes:The label of the recipient itself, recipient's concern are registered to obtain User, the broadcasting user that all users pay close attention in preset range.
It specifically, may include that user that user's registration obtains and label are registered in the custom system pre-established The broadcasting user that the user and all users arrived pays close attention to.One registration user of user such as Baidu or a mobile phone Client user etc.;Label such as " finance and economics ", " sport ", " lottery ticket " etc..Wherein, each user concern in custom system should User itself, and user can receive the message that all users of its concern deliver.
In a specific embodiment of the present invention, according to the difference of recipient, it is described to deliver to trigger different users The message to be distributed.
For example, in the recipient for the message for being determined as being distributed by preassigned recipient, such as individually give one User distributes a specific information, and only need to trigger recipient itself delivers the message to be distributed.
In another example when the recipient for the message that all users are determined as being distributed, such as it is same to all users distribution Message can trigger broadcasting user to deliver the message to be distributed, to distribute a piece of news to whole station user, only A piece of news triggering broadcasting user need to be written to deliver, and traditional scheme needs that Data Concurrent is written to all users and send, 100,000,000 User just needs to be written 100,000,000, expends resource, distributes low efficiency;
In another example for example, user pushes interested information when to distribute the message with certain label, can first determine The user for paying close attention to the label, is then determined as the recipient of the message to be distributed by the label that the message has, at this point it is possible to touch Hair delivers the message to be distributed by the user that the label is registered, to pay close attention to the institute for the user that the label is registered There is user that can receive the message.Therefore, when to all distribution a piece of news to some " label " interested user, The user that need to only the label is used to register is written and delivers a piece of news, and traditional scheme is needed to all to this " label " Interested user is written Data Concurrent and send.
S103:By the concern user of the recipient deliver described in the message to be distributed be sent to the recipient.
Message system can be preset in the present embodiment, and message transmission is carried out by message system.
Since the user in custom system can receive the message that all users that it is paid close attention to deliver, recipient's Concern user is written and delivers the message to be distributed, and recipient can receive the message.
The present embodiment passes through the recipient of the message to be distributed of determination, triggers at least one concern user's hair of the recipient The message to be distributed of table can transmit the message to institute so that need to only trigger concern user is written and delivers a message There is recipient, data writing can be reduced, improve message distribution efficiency, saves resource.
Fig. 2 is the flow diagram for the message distributing method that another embodiment proposes according to the present invention, and the present embodiment can answer For Various types of data dissemination system, as shown in Fig. 2, this method includes:
S201:By in the user's registration in preset range to preset custom system, the use obtained by user's registration is obtained Family.
User in preset range refers to that currently processed data distribution systems want the object of dispatch messages.
One registration user or a mobile phone client users etc. of user such as Baidu.
Wherein, in preset custom system, each user has unique User ID (IDentity, an identity mark Know number).
S202:The label that message has also is registered in the custom system, the user registered by label is obtained.
Wherein, every message can have one or more " labels ", such as " finance and economics ", " sport ", " lottery ticket " etc..
For example, " finance and economics " can be registered in custom system, user " finance and economics " is obtained, the account can be used for delivering tool There is the message of " finance and economics " label.When user is interested in the message with a certain label, the use of label registration can be paid close attention to Family, so as to receive the message that the user of label registration delivers.
S203:By the user obtained by user's registration and the user registered by label, it is determined as described User in custom system.
Specifically, the User ID in custom system can be arranged so that the user that is obtained by user's registration and by The user that label is registered enters the same space ID, has same user property, and each use in the custom system Family all has unique User ID.
S204:Each user in the corresponding custom system, determines the concern user of the user, and establish user with Pay close attention to the corresponding relationship of user.
Specifically, it can establish user and pay close attention to the corresponding relationship of user, form relationship catenary system, it is true by relationship catenary system The relationship in custom system between each user is determined, for example, which user a user has paid close attention to.In relationship catenary system, one " user " can pay close attention to one or more other " users ", i.e., user's collection of user concern can be inquired by a user It closes.Wherein, user is interested in the information with certain " label ", then can pay close attention to the user of this " label " registration. Each user pays close attention to oneself, and all users pay close attention to a specific user, and specific user is, for example, " broadcasting user ".
S205:The recipient of the message to be distributed of determination.
Wherein, the message of distribution can there are many, such as can be text, picture or video etc., in another example being news Link or image link etc..
Specifically, the recipient and distributor of message can be the users in custom system.It can be according to point of message Originator, the recipient of the message to be distributed of determinations such as relationship between the label for including in message and user.Recipient can be with Including the other users in distributor itself and/or custom system.Such as distribution a batch has the message of " sport " label, it can be with The user list of the user of " sport " label registration has been paid close attention in acquisition, these users are the recipient of message.
S206:According to the recipient, at least one the concern user for triggering the recipient delivers described to be distributed Message.
Wherein, concern user includes:Recipient itself, the user that the label of recipient's concern is registered, preset range The broadcasting user that interior all users pay close attention to.
Message system can be preset in the present embodiment, and message transmission is carried out by message system.
Specifically, in the available custom system of message system pre-set user the permission published the news, pass through these use Family is published the news, such as is published the news by the user that certain label is registered.Wherein, each user can receive the institute of its concern There is the message that user delivers, the message delivered including itself.
In a specific embodiment of the present invention, according to the difference of recipient, it is described to deliver to trigger different users The message to be distributed.
For example, in the recipient for the message for being determined as being distributed by preassigned recipient, such as individually give one User distributes a specific information, and only need to trigger recipient itself delivers the message to be distributed.
In another example when the recipient for the message that all users are determined as being distributed, such as it is same to all users distribution Message can trigger broadcasting user to deliver the message to be distributed, to distribute a piece of news to whole station user, only A piece of news triggering broadcasting user need to be written to deliver, and traditional scheme needs that Data Concurrent is written to all users and send, 100,000,000 User just needs to be written 100,000,000, expends resource, distributes low efficiency;
In another example for example, user pushes interested information when to distribute the message with certain label, can first determine The user for paying close attention to the label, is then determined as the recipient of the message to be distributed by the label that the message has, at this point it is possible to touch Hair delivers the message to be distributed by the user that the label is registered, to pay close attention to the institute for the user that the label is registered There is user that can receive the message.Therefore, when to all distribution a piece of news to some " label " interested user, The user that need to only the label is used to register is written and delivers a piece of news, and traditional scheme is needed to all to this " label " Interested user is written Data Concurrent and send.
S207:By the concern user of the recipient deliver described in the message to be distributed be sent to the recipient.
Since the user in custom system can receive the message that all users that it is paid close attention to deliver, recipient's Concern user is written and delivers the message to be distributed, and recipient can automatically receive the message.
In the present embodiment, process, that is, user of dispatch messages obtains the process of message that the user of its concern delivers, first from Relationship catenary system obtains the list of the concern user of the user, then message is obtained from message system with the list, to realize Message precise and high efficiency is distributed to required user.
The present embodiment passes through the recipient of the message to be distributed of determination, and triggers at least one concern user of the recipient The message to be distributed is delivered, the recipient can be transmitted the message to, it is simple and efficient;Label is registered as into user, so that by The user and the same space ID is entered by the user that label is registered that user's registration obtains, and establish user and concern user Corresponding relationship, thus make message distribution orientation it is more acurrate;The concern user of message recipient need to be only triggered in dispatch messages A message is written and is delivered, can be realized to one or more or all user's dispatch messages, without being repeatedly written and respectively It sends, reduces data writing, improve message distribution efficiency, save resource.
In order to realize above-described embodiment, the present invention also proposes a kind of message distribution device.
Fig. 3 is the structural schematic diagram of the message distribution device of another embodiment of the present invention.As shown in figure 3, the message distribution Device includes:Determining module 100, trigger module 200 and sending module 300.
Specifically, it is determined that module 100 is used for the recipient of the message to be distributed of determination.Wherein, the message of distribution can have It is a variety of, for example, can be text, picture perhaps video etc. in another example being news links or image link etc..More specifically, can To preset custom system, each user registers with unique User ID in custom system, the recipient of message and point Originator can be the registration user in custom system.
Furthermore it is also possible to preset relationship catenary system, determined in custom system between each user by relationship catenary system Relationship, for example, which user a user has paid close attention to.
Relationship etc. between label that determining module 100 can include in message according to the distributor of message and user The recipient of the message to be distributed of determination.
Recipient may include the other users in distributor itself and/or custom system.
At least one concern user that trigger module 200 is used to trigger the recipient according to the recipient delivers institute State the message to be distributed, wherein the concern user includes:The recipient itself, the label registration of recipient's concern Obtained user, the broadcasting user that all users pay close attention in preset range.Obtained user is registered, institute is useful in preset range The broadcasting user that family is all paid close attention to.More specifically, may include the user that user's registration obtains in the custom system pre-established The broadcasting user that the user and all users registered with label pays close attention to.One registration user of user such as Baidu, Or mobile phone client users etc.;Label such as " finance and economics ", " sport ", " lottery ticket " etc..Wherein, each of custom system User pays close attention to the user itself, and user can receive the message that all users of its concern deliver.
In a specific embodiment of the present invention, according to the difference of recipient, trigger module 200 can trigger different users To deliver the message to be distributed.
Sending module 300 be used to deliver the concern user of the recipient described in described in the message to be distributed is sent to Recipient.Message system can be preset in the present embodiment, and message transmission is carried out by message system.Due in custom system User can receive the message that all users of its concern deliver, and therefore, the concern user of recipient is written and delivers described want The message of distribution, recipient can receive the message.
The present embodiment passes through the recipient of the message to be distributed of determination, triggers at least one concern user's hair of the recipient The message to be distributed of table can transmit the message to institute so that need to only trigger concern user is written and delivers a message There is recipient, data writing can be reduced, improve message distribution efficiency, saves resource.
Fig. 4 is the structural schematic diagram of the message distribution device of another embodiment of the present invention.As shown in figure 4, the message distribution Device includes:Determining module 100, trigger module 200, sending module 300, the first registration module 400, the second registration module 500, User's determining module 600 and establish module 700.
Specifically, the first registration module 400 is used to obtain in the user's registration in preset range to preset custom system To the user obtained by user's registration.User in preset range refers to that currently processed data distribution systems want dispatch messages Object.One registration user or a mobile phone client users etc. of user such as Baidu.
Wherein, in preset custom system, each user has unique User ID (IDentity, an identity mark Know number).
Second registration module 500 obtains being registered by label for the label that message has also to be registered in custom system Obtained user.Wherein, every message can have one or more " labels ", such as " finance and economics ", " sport ", " lottery ticket " etc..
For example, " finance and economics " can be registered in custom system, user " finance and economics " is obtained, the account can be used for delivering tool There is the message of " finance and economics " label.When user is interested in the message with a certain label, the use of label registration can be paid close attention to Family, so as to receive the message that the user of label registration delivers.
User's determining module 600 is used to determine the user obtained by user's registration and the user registered by label For the user in custom system.More specifically, user's determining module 600 can arrange the User ID in custom system, So that the user that is obtained by user's registration and entering the same space ID by the user that label is registered, in the custom system With same user property, and each user has unique User ID.
Module 700 is established for corresponding to each user in custom system, determines the concern user of user, and establish user With the corresponding relationship of concern user.More specifically, establishing module 700 can establish user and pays close attention to the corresponding relationship of user, shape At relationship catenary system, the relationship in custom system between each user is determined by relationship catenary system, for example, which a user paid close attention to A little users.In relationship catenary system, one " user " can pay close attention to one or more other " users ", i.e., can by a user To inquire user's set of user concern.Wherein, user is interested in the information with certain " label ", then can be with Pay close attention to the user of this " label " registration.Each user pays close attention to oneself, and all users pay close attention to a specific user, specific use Family is, for example, " broadcasting user ".
In a specific embodiment of the present invention, according to the difference of recipient, it is described to deliver to trigger different users The message to be distributed.
For example, determining module 100 is also used to for preassigned recipient being determined as the recipient of the message to be distributed, Such as individually distribute a specific information to a user, trigger module 200 need to trigger recipient itself and deliver and distribute Message.
In another example determining module 100 is also used to for all users being determined as the recipient of the message to be distributed, such as to institute There is user to distribute same message, trigger module 200 can trigger broadcasting user to deliver the message to be distributed, to want Give whole station user distribute a piece of news, only need to be written a piece of news triggering broadcasting user deliver, and traditional scheme need to All users are written Data Concurrent and send, and 100,000,000 users just need to be written 100,000,000, expend resource, distribute low efficiency.
In another example when pushing interested information for user, determining module 100 can the first determination message to be distributed have Then the user for paying close attention to the label is determined as the recipient of the message to be distributed by label, at this point, trigger module 200 can touch Hair delivers the message to be distributed by the user that the label is registered, to pay close attention to the institute for the user that the label is registered There is user that can receive the message.Therefore, when to all distribution a piece of news to some " label " interested user, The user that need to only the label is used to register is written and delivers a piece of news, and traditional scheme is needed to all to this " label " Interested user is written Data Concurrent and send.
The present embodiment passes through the recipient of the message to be distributed of determination, and triggers at least one concern user of the recipient The message to be distributed is delivered, the recipient can be transmitted the message to, it is simple and efficient;Label is registered as into user, so that by The user and the same space ID is entered by the user that label is registered that user's registration obtains, and establish user and concern user Corresponding relationship, thus make message distribution orientation it is more acurrate;The concern user of message recipient need to be only triggered in dispatch messages A message is written and is delivered, can be realized to one or more or all user's dispatch messages, without being repeatedly written and respectively It sends, reduces data writing, improve message distribution efficiency, save resource.
It should be noted that in the description of the present invention, term " first ", " second " etc. are used for description purposes only, without It can be interpreted as indication or suggestion relative importance.In addition, in the description of the present invention, unless otherwise indicated, the meaning of " multiple " It is two or more.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discussed suitable Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, to execute function, this should be of the invention Embodiment person of ordinary skill in the field understood.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware Any one of column technology or their combination are realized:With for realizing the logic gates of logic function to data-signal Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer In read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example Point is included at least one embodiment or example of the invention.In the present specification, schematic expression of the above terms are not Centainly refer to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be any One or more embodiment or examples in can be combined in any suitable manner.
Although the embodiments of the present invention has been shown and described above, it is to be understood that above-described embodiment is example Property, it is not considered as limiting the invention, those skilled in the art within the scope of the invention can be to above-mentioned Embodiment is changed, modifies, replacement and variant.

Claims (8)

1. a kind of message distributing method, which is characterized in that including:
The recipient of the message to be distributed of determination;
According to the recipient, at least one the concern user for triggering the recipient delivers the message to be distributed, wherein The concern user includes:The recipient itself, the user that the label of recipient concern is registered, in preset range The broadcasting user that all users pay close attention to;
By the concern user of the recipient deliver described in the message to be distributed be sent to the recipient;
Before the recipient for the message that the determination to be distributed, the method also includes:
By in the user's registration in the preset range to preset custom system, the user obtained by user's registration is obtained;With And
The label that message has also is registered in the custom system, the user registered by label is obtained;
It is determined as the user obtained by user's registration and the user registered by label in the custom system User;
Each user in the corresponding custom system, determines the concern user of the user, and establishes user and concern user Corresponding relationship.
2. the method according to claim 1, wherein
The recipient of the message to be distributed of the determination, including:By preassigned recipient, be determined as it is described to be distributed disappear The recipient of breath;
It is described that according to the recipient, at least one the concern user for triggering the recipient delivers the message to be distributed, Including:It triggers the recipient and itself delivers the message to be distributed.
3. the method according to claim 1, wherein
The recipient of the message to be distributed of the determination, including:All users are determined as to the reception of the message to be distributed Person;
It is described that according to the recipient, at least one the concern user for triggering the recipient delivers the message to be distributed, Including:It triggers the broadcasting user and delivers the message to be distributed.
4. the method according to claim 1, wherein
The recipient of the message to be distributed of the determination, including:The label that the message to be distributed of determination has;The mark will be paid close attention to The user of label is determined as the recipient of the message to be distributed;
It is described that according to the recipient, at least one the concern user for triggering the recipient delivers the message to be distributed, Including:Triggering delivers the message to be distributed by the user that the label is registered.
5. a kind of message distribution device, which is characterized in that including:
Determining module, the recipient for the message to be distributed of determination;
Trigger module, at least one concern user for according to the recipient, triggering the recipient, which delivers, described will divide The message of hair, wherein the concern user includes:The recipient itself, what the label of recipient's concern was registered User, the broadcasting user that all users pay close attention in preset range;
Sending module is sent to the reception for the message to be distributed described in delivering the concern user of the recipient Person;
Described device further includes:
First registration module, for obtaining in the user's registration in the preset range to preset custom system by user Register obtained user;And
Second registration module, the label for message to have also are registered in the custom system, obtain being registered by label The user arrived;
User's determining module, for by the user obtained by user's registration and the user registered by label, really The user being set in the custom system;
Module is established, for corresponding to each user in the custom system, determines the concern user of the user, and establish use The corresponding relationship at family and concern user.
6. device according to claim 5, which is characterized in that
The determining module is also used to for preassigned recipient being determined as the recipient of the message to be distributed;
The trigger module is also used to trigger the recipient and itself delivers the message to be distributed.
7. device according to claim 5, which is characterized in that
The determining module is also used to for all users being determined as the recipient of the message to be distributed;
The trigger module is also used to trigger the broadcasting user and delivers the message to be distributed.
8. device according to claim 5, which is characterized in that
The determining module is also used to the label that the message that determination to be distributed has;The user for paying close attention to the label is determined as wanting The recipient of the message of distribution;
The trigger module, which is also used to trigger, delivers the message to be distributed by the user that the label is registered.
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