CN104484453B - Determine the method and device of Webpage hot spot region - Google Patents
Determine the method and device of Webpage hot spot region Download PDFInfo
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- CN104484453B CN104484453B CN201410833836.XA CN201410833836A CN104484453B CN 104484453 B CN104484453 B CN 104484453B CN 201410833836 A CN201410833836 A CN 201410833836A CN 104484453 B CN104484453 B CN 104484453B
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- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The embodiment of the invention discloses the method and device for determining Webpage hot spot region, methods described includes：Pre-establish the mapping relations between the position of corresponding points on page key point position and scanner reception interface；During user's browsing pages, the data message of scanner transmission is received, wherein, the scanner includes reception interface, and the data message includes first position information of user's sight in the scanner reception interface；According to the mapping relations, the first position information is converted to the second place information on the page；Each second place information is counted, determines the region belonging to each second place, and determines user's sight in the continuous residence time of the same area；If user's sight exceedes threshold value in the continuous residence time in a certain region, the region is defined as hot spot region, and store the area information of the hot spot region., being capable of the more accurate hot spot region more fully determined in webpage using the present invention program.
Description
Technical field
The present invention relates to Webpage region to determine technical field, the method for more particularly to determining Webpage hot spot region
And device.
Background technology
Webpage is mainly made up of word, picture, form, animation, music etc., meanwhile, webpage is the member substantially for forming website
Element, it is the platform of the various website applications of carrying.
Website provides the user information by webpage, and accordingly, user is used webpage to access website.Website will
Information in the form of word, picture etc. by web page display to user, when a user visits a web site, it may also be said to be that user browses net
During page, in the same page, user is due to the color of hobby, behavioural habits or webpage, content etc., it will usually has
Some very interested, interested and uninterested regions.When can spend longer for zone user very interested
Between these regions are done it is more careful browse, these regions can be referred to as hot spot region, and for interested, user also can be clear
Look at, but will not be taken excessive time in these regions, these regions can be referred to as normal areas, however, for not feeling
The zone user of interest will not go to browse, and these regions can be referred to as to ignore region.
Hot spot region therein is that have very high value, and normal areas is taken second place, for example, can will be more valuable
Information is placed on hot spot region, and the information slightly taken second place is placed on normal areas, facilitates user to obtain.But this is judged in the prior art
If a little regions, for example, show a plurality of link in certain region, can pass through statistics mainly by the statistics of user clicks
These link the temperature that the number being clicked, frequency etc. carry out statistical regions.But this mode depends on user to outside input
The use of instrument (including mouse, keyboard or touch screen instrument etc.), also, if not including in certain region has link etc. operable
Information, then user is possible operation focus (cursor etc.) to be moved into the region in navigation process, therefore, also with regard to nothing
Method counts the result of the statistics in the region.In a word, the mode of this prior art, often make it that the result of statistics is not accurate enough
Also it is not comprehensive enough.Therefore, the technical problem solved there is an urgent need to those skilled in the art to be that, how more it is accurate more fully
Determine the hot spot region in webpage.
The content of the invention
, can the embodiment of the invention discloses the method and device for determining Webpage hot spot region based on above mentioned problem
The more accurate hot spot region more fully determined in webpage.Technical scheme is as follows：
A kind of method for determining Webpage hot spot region, the page can include multiple regions, and methods described includes：
Pre-establish the mapping relations between the position of corresponding points on page key point position and scanner reception interface；
During user's browsing pages, the data message of scanner transmission is received, wherein, the scanner includes connecing
Interface is received, the data message includes first position information of user's sight in the scanner reception interface；
According to the mapping relations, the first position information is converted to the second place information on the page；
Each second place information is counted, determines the region belonging to each second place, and determine user
Sight is in the continuous residence time of the same area；
If user's sight exceedes preset threshold value in the continuous residence time in a certain region, the region is defined as page
Hot spot region in face, and store the area information of the hot spot region.
Alternatively, the page key point position includes first benchmark on two summits on any diagonal of the page
Point and the second datum mark, it is described to pre-establish on page key point position and scanner reception interface between the position of corresponding points
Mapping relations include：
User's sight is determined when on first datum mark and the second datum mark, receive scanner transmission first is reflected
Penetrate positional information and the second mapped position information；
According to first mapped position information and second mapped position information and first datum mark and
The corresponding relation of second datum mark, determine the mapping relations of the reception interface position and the page location.
Alternatively, the key point position includes upper right corner datum mark, upper left corner datum mark, lower right corner datum mark, lower-left
Angle datum mark, center reference point, it is described to pre-establish page key point position and the position of corresponding points on scanner reception interface
Between mapping relations include：
User's sight is determined respectively at the key point position, each mapped position information of scanner transmission；
According to the relation of the key point position and each mapped position information, determine the reception interface position with
The mapping relations of the page location.
Alternatively, the time interval of scanner transmitting data information is fixed, described to determine user's sight same
The continuous residence time in region includes：
It is determined that the continuous number for receiving the data message with user browsing area described in identical, by the time
Interval is added up according to the number of the data message, and the time after this is cumulative is the residence time.
Alternatively, the data message also includes temporal information of the user's sight in the first position, described true
Make user's sight includes in the continuous residence time of the same area：
Time point of user's sight in each second place is determined according to the temporal information, and determines that user's sight connects
Continue the maximum and minimum value at the time point of the second place of the same area, the minimum value is between the maximum
Time span be the residence time.
Alternatively, methods described also includes：
The area information of the hot spot region is transferred to server, so as to server analysis hot spot region information, according to
The result of analysis is improved to webpage.
The embodiment of the invention also discloses a kind of device for determining Webpage hot spot region, the page can include more
Individual region, described device include：
Mapping relations establish unit, for pre-establishing page key point position and corresponding points on scanner reception interface
Mapping relations between position；
Data message receiving unit, for during user's browsing pages, receiving the data message of scanner transmission,
Wherein, the scanner includes reception interface, and the data message includes user's sight the of the scanner reception interface
One positional information；
Positional information converting unit, for according to the mapping relations, the first position information to be converted into the page
Second place information on face；
Second place Information Statistics unit, for being counted to each second place information, determine each second
Affiliated region is put, and determines user's sight in the continuous residence time of the same area；
Sight residence time judging unit, if for user's sight in the continuous residence time in a certain region more than preset
Threshold value, then the hot spot region being defined as the region in the page, and store the area information of the hot spot region.
Alternatively, the page key point position includes first benchmark on two summits on any diagonal of the page
Point and the second datum mark, the mapping relations, which establish unit, to be included：
First mapped position information determination subelement, for determining user's sight in first datum mark and the second base
When on schedule upper, the first mapped position information and the second mapped position information of scanner transmission are received；
First mapping relations determination subelement, for according to first mapped position information and second mapped bits
Confidence ceases the corresponding relation with first datum mark and second datum mark, determine the reception interface position with it is described
The mapping relations of page location.
Alternatively, the key point position includes upper right corner datum mark, upper left corner datum mark, lower right corner datum mark, lower-left
Angle datum mark, center reference point, the mapping relations, which establish unit, to be included：
Second mapped position information determination subelement, for determining that user's sight at the key point position, is swept respectively
Retouch each mapped position information of instrument transmission；
Second mapping relations determination subelement, for according to the key point position and each mapped position information
Relation, determine the mapping relations of the reception interface position and the page location.
Alternatively, the time interval of scanner transmitting data information is fixed the second place Information Statistics unit
Including：
First sight residence time determination subelement, for determining that continuous receive has user browsing area described in identical
The data message number, the time interval is added up according to the number of the data message, after this is cumulative
Time is the residence time.
Alternatively, the data message also includes temporal information of the user's sight in the first position, and described the
Two positional information statistic units include：
Second sight residence time determination subelement, for determining user's sight each second according to the temporal information
The time point of position, and determine user's sight continuously the second place of the same area time point maximum and most
Small value, the minimum value to the time span between the maximum are the residence time.
Alternatively, described device can also include：
Hot spot region information transmission unit, for the area information of the hot spot region to be transferred into server, with housecoat
Business device analysis hot spot region information, is improved according to the result of analysis to webpage.
According to specific embodiment provided by the invention, the invention discloses following technique effect：
By the embodiment of the present invention, the mapping relations with scanner are established, when user browses Webpage, pass through analysis
Scanner transmission includes data message of user's sight in scanner reception interface positional information, further according to Webpage with sweeping
The mapping relations between instrument are retouched, determine that user's sight residence time meets or exceeds the page area of certain value, the region
Hot spot region as in the page, so that webpage being capable of the more accurate hot spot region comprehensively determined in Webpage.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the flow chart of method provided in an embodiment of the present invention；
Fig. 2 is the principle schematic of method provided in an embodiment of the present invention；
Fig. 3 is the schematic diagram of device provided in an embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
In embodiments of the present invention, it is contemplated that for user during webpage is browsed, the main organ used is eyes,
If user, to certain area interest in the page, what the sight focus of user may be relatively long focuses on the region
It is interior, if it is possible to be acquired statistics to the situation of human eye focus state, then it is expected to more comprehensively learn use
Family, to webpage focus of attention region, and then counts the hot spot region in webpage in navigation process.On the other hand, existing skill
Human eye scanner device is had been realized in art, this equipment can be scanned to oculopupillary diameter of people etc., and be passed through
The change of pupil diameter determines whether to focus on, meanwhile, the scanner is typically further equipped with reception interface, gathers finding that pupil is in
During coke-like state, additionally it is possible to orient when pupil is under focus state, the sight of human eye falls the position on the reception interface.
Based on above-mentioned 2 points considerations, the method that the embodiment of the present invention uses is：It can be equipped with the terminal device built-in or external
Scanner, by scanner scanning user's eye feature, determine that user's sight passes in the position of reception interface, and by positional information
Webpage, the data message that webpage transmits further according to scanner and the mapping relations between scanner are defeated by, determine the letter
The region of the page where ceasing the Webpage position and the position pointed to, then determine that user's sight stops in the region when
Between, wherein, the page area that the residence time reaches threshold value is hot spot region, so as to more accurately more fully determine webpage page
Hot spot region in face.
Specific implementation is introduced as follows below.
Embodiment one：
Shown in Figure 1, Fig. 1 is a kind of stream of method for determining Webpage hot spot region provided in an embodiment of the present invention
Cheng Tu.Wherein, each page can include multiple regions, it is determined that can also carry out step such as during Webpage hot spot region
Under：
S101, the mapping pre-established on page key point position and scanner reception interface between the position of corresponding points are closed
System.
Because the page is shown on the screen of terminal device, therefore, two can be related in embodiments of the present invention
Individual interface, one is display interface of the page on terminal device screen, and another is the reception interface of scanner, and scanner is true
The eye position made, it is position of the sight on its reception interface, still, the information that the page needs to know is that sight falls
Position on the page.
Webpage and scanner reception interface are all that in the plane, therefore, the position either on the page still receives
Position on interface, it can be embodied by the form of coordinate, for example, the coordinate system on screen is typically with the screen upper left corner
Point be the origin of coordinates, in units of the pixel of terminal device screen interface, horizontal is the forward direction of axis of abscissas to the right, vertically to
It is the forward direction of axis of ordinates down.Similar, the position on scanner reception interface can also be embodied by the form of coordinate, but
It is that this coordinate is using the top left corner apex of its reception interface as the origin of coordinates, using the pixel of scanner screen interface to be single
Position.Due to the shape or size of terminal device screen interface and the shape or size of scanner screen interface be it is differentiated,
The resolution ratio of screen is also different, user's sight movement identical angle, is moved in Webpage and scanner reception interface
Actual range be also likely to be different, so, can not be directly in net by the coordinate information on scanner reception interface
The point where user's sight in the same time is found on the page page.For example, user's sight moves 100 pixels on the scanner, it is right
Should be to 200 pixels may be moved on webpage.
Therefore, in specific implementation, it is necessary to carry out the conversion or mapping of position between two interfaces.In fact, two
There are certain mapping relations really between person, such as when the sight of user falls when on some point of page display interface, sweep
Retouch instrument and be also able to detect that the sight is fallen on another aspect of its reception interface, still, in an initial condition, page side can
The mapping relations and can be unaware of, therefore, in specific implementation, this mapping relations can have been suggested first, in other words, to have been made
The rule of this mapping relations can be found out by obtaining the page, and then, by mapping relations, the page can determine that scanner transmits
Positional information point to Webpage on position.
During specific implementation, according to some key points are determined on the page first, these key point positions pair are then judged
Pair between the position of the point in this key point and reception interface should be passed through to the position of the point on scanner reception interface
Should, it is established that mapping relations.
Wherein, there can be various ways on the particular location of key point and the selection of quantity, with reference to several tools
Body example describes in detail.
Mode one：
Can be with two summits on any diagonal of the page, as the first datum mark in the embodiment one
And second datum mark, now, establish comprising the following steps that for mapping relations：
User's sight is determined when on first datum mark and the second datum mark, receive scanner transmission first is reflected
Penetrate positional information and the second mapped position information；
According to first mapped position information and second mapped position information and first datum mark and
The corresponding relation of second datum mark, determine the mapping relations of the reception interface position and the page location.
For example, as shown in Fig. 2 using the point in the upper left corner as origin of coordinates o on screen 201, level is x-axis to the right, vertically to
It is y-axis down, for scanner reception interface 203 using the point in the upper left corner as origin of coordinates o, level is to the right x ' axles, is straight down y '
Axle, it is known that the datum mark in the upper left corner of Webpage 202 is A (x1, y1) and lower right corner datum mark B (x2, y2), at this point it is possible to
User is guided, makes user's sight in point A, it is assumed that the map point location information for receiving scanner transmission is a (x3, y3),
Make user's sight in point B, the map point location information for receiving scanner transmission is b (x4, y4).When user starts to browse net
During page, user's sight falls when C (x, y) is put, and the positional information for receiving scanner transmission is c (x5, y5), due to A, B, a, b, c
Coordinate be all, it is known that so available mapping relations are：
(x2-x1)/(x4-x3)=(x-x1)/(x5-x3)；
(y2-y1)/(y4-y3)=(y-y1)/(y5-y3)
So, due to A (x1, y1)、B(x2, y2)、a(x3, y3)、b(x4, y4) value store when being all and establishing mapping relations
, so, when webpage receives the positional information c (x of scanner transmission5, y5) when according to above-mentioned mapping relations, just can calculate
C (x, y) value is obtained, so as to determine particular location in Webpage.
By above-mentioned this mode, it may also be inferred that going out other vertex positions of Webpage on scanner reception interface
Mapping position, for example, because the page is usually in itself rectangle, accordingly it is also possible to plus being mapped on reception interface still structure
Into a rectangle, and position of the summit on the two of which position diagonal due to having confirmed on reception interface, because
This, it is possible to reference to above-mentioned two condition, calculate mapping position of two other summit on reception interface.And then, so that it may
To determine mapped boundaries of the border of Webpage on scanner reception interface, referring to shown in 204 in Fig. 2.
By it is above-mentioned introduce it is visible, when the sight of user falls in the range of Webpage, the reception of corresponding scanner
It may be a part of region therein on interface, as shown in 204 in figure, also have between the border and the border of reception interface
A certain distance.In other words, when user's sight is fallen on the reception interface of scanner, might not but fall in Webpage
On.Accordingly, it is determined that going out the effect of above-mentioned mapped boundaries can be：, can be first after scanner has returned certain focal position
The position is first judged whether in the range of the borderline region shown in 204, if it is, follow-up position conversion work is carried out again,
If it is not, then may not necessarily reconvert, need data volume to be processed so as to reduce, improve efficiency.
Mode two：
In specific implementation process, due to the distance of the eyes of the various pieces and user of Webpage or reception interface
It is different, near big and far smaller phenomenon occurs when observing things, so the page shape and true form seen in user
It is probably different, for example, when tiltedly putting screen, if the page is rectangle, that has become trapezoidal in user's eye, accordingly
, the possibility actually mapped out on scanner reception interface is also trapezoidal, etc..If so in the manner previously described in one
Mode, the page boundary mapped out on reception interface is also assumed that as rectangle, might have certain error.In order to reduce this
Kind error, can be by closing in the embodiment two in the mapping for establishing Webpage position and scanner reception interface position
Increase datum mark when being, more accurately determine mapping range of the Webpage in scanner reception interface.So in webpage page
The datum mark in face can include upper right corner datum mark, upper left corner datum mark, lower right corner datum mark, lower left corner datum mark, center base
On schedule during five datum marks, the step of specifically establishing mapping relations, is as follows：
User's sight is determined respectively at the key point position, each mapped position information of scanner transmission；
According to the relation of the key point position and each mapped position information, determine the reception interface position with
The mapping relations of the page location.
S102, during user's browsing pages, receive scanner transmission data message, wherein, the scanner
Including reception interface, the data message includes first position information of user's sight in the scanner reception interface.
When user browses Webpage, scanner is judged to receive boundary where user's sight by scanning eye feature
The position in face and some other information, for example, whether existing scanner can judge user by the size of pupil
Content of pages is conscientiously checked, the position of sight can be determined by information such as the direction of pupil, positions.Scanner can be by user
Sight in the positional information of reception interface and some other information transfers to webpage, after webpage receives these information, meeting
These information are analyzed and handled, judge position of user's sight on Webpage based on these information.
S103, according to the mapping relations, the first position information is converted to the second confidence on the page
Breath.
Positional information after the data message of scanner transmission is received, it is necessary in data message, that is, on
The first position information stated, determine the sensing of this positional information is which position in Webpage.In S101 steps
In have built up mapping relations between scanner reception interface key point position and page key point position, so according to this
Position relationship, the positional information that can be transmitted by scanner, that is, sight are determined in the position of scanner reception interface
The positional information of Webpage, that is, at that time user's sight in the position of Webpage.This means can know scanner
Not and the positional information of correct position is found in reception interface, by the mapping relations established before, be converted into Webpage
The positional information of correct position is capable of determining that, that is, that is said in S103 be converted to the page by the first position information
On second place information.
S104, each second place information is counted, determine the region belonging to each second place, and determine
User's sight is in the continuous residence time of the same area.
After determining second place information, simply define user just on browsing pages a bit, and the page be by
What numerous point was formed.By analyzing it is recognised that there are two features hot spot region, one is this browsed region of user,
The time that user browses to this region is longer.The present embodiment can determine webpage page where user's sight by S103
The point in face region, that is, the point that user browses, point are the parts in region, as long as so point where determining user's sight again
In which region, you can determine the region where user's sight.Then determine again, the point where user's sight is continuously same
The time in one region, that is, user's sight rest on the time in the region, if reach the requirement of hot spot region, sight is stopped
It is hot spot region to stay the time to reach the region of requirement.Wherein it is determined that user's sight can be with the continuous residence time of the same area
There are various ways, several ways are given below and describe in detail.
Mode one：
The time interval that scanner transmits data to webpage can be fixed, it is possible to by using continuously same
The number of point where user's sight in region, it can both determine that user's sight rested on the time in the region.
For example, the time interval of scanner transmission data is 2 seconds, when webpage receives the positional information of scanner transmission
When, the point where user's sight is determined in region 3, and the last region determined is not region 3, now, determines user
Residence time of the sight in region 3 is denoted as 2 seconds, after the positional information for receiving scanner transmission again, determines that user regards
Line region or region 3, then residence time of user's sight in region 3 is (2+2) second, is denoted as 4 seconds, by that analogy, when
When determining user's sight region Bu Shi regions 3, user's sight for now recording is in the residence time in region 3
For user's sight in the region residence time, such as now, record user's sight is 8 seconds in the residence time of region 3, it is determined that
Residence time of user's sight in the region is 8 seconds.
What the present embodiment provided comprises the following steps that：
It is determined that the continuous number for receiving the data message with user browsing area described in identical, by the time
Interval is added up according to the number of the data message, and the time after this is cumulative is the residence time.
Mode two：
The difference of the data message transmitted according to scanner, determines user's sight in the continuous residence time of the same area
Method can also be different.Scanner determines user's sight in the positional information of reception interface, can be with the synchronous recording moment
Time point, and be transferred to webpage in the lump using the time point as temporal information and positional information.When it is determined that user's sight is continuous
After the point of the same area, then time point corresponding to determining, wherein, the difference at maximum time point and minimum time point, it is exactly
User's sight stops the time used in this region.
For example, determining that user's sight continuously has four in the point of same position, the corresponding time is respectively, 10: 04: 04,
10: 04: 06,10: 04: 08,10: 04: 10, wherein it is possible to show that maximum is 10: 04: 10, minimum value 10: 04: 04, most
Big value is 10: 04: 10, so time span is 6 seconds, i.e., user's sight is 6 seconds in the region residence time.
If S105, user's sight exceed preset threshold value in the continuous residence time in a certain region, and the region is true
The hot spot region being set in the page, and store the area information of the hot spot region.
The position of user's sight region is determined, also determines user's sight in the position residence time, passes through
Judge whether the length of time reaches requirement, hot spot region can be determined.For example, being defined as preset 3 seconds, judge that user regards
Whether line meets or exceeds 3 seconds in a region residence time, if up to or over this region is hot spot region.
After hot spot region is determined, analysis or using hot spot region for convenience, also need to store the area information of the hot spot region,
Such as the title of hot spot region, URL (Uniform Resource Locator, the unification of the position of hot spot region, hot spot region
URLs), the grade of hot spot region, the other information of hot spot region etc., can be looked for by the area information of storage
To the region.
Due to the data message for supplying user to browse on webpage, usually provided by the server of website, in order that website
Server obtain Webpage hot spot region, so as to give developer analyze use, or next time user's browsing pages when,
The content of pages of webpage is adjusted according to hot spot region, so, the embodiment of the present invention can also believe the region of above-mentioned hot spot region
Breath returns to server, comprises the following steps that：
The area information of the hot spot region is transferred to server, so as to server analysis hot spot region information, according to
The result of analysis is improved to webpage.
In summary, using the present invention program embodiment, when user browses webpage, scanner scanning user's eye is passed through
Information, by the analysis and calculating of webpage, the more accurate hot spot region comprehensively determined in Webpage, so as to website use
The area information of the hot spot region, provide the user more practical, the service of more human nature.
Embodiment two：
Corresponding with the method for the determination Webpage hot spot region that embodiment one provides, the embodiment of the present invention additionally provides
A kind of device for determining Webpage hot spot region, referring to Fig. 3, the device can include：
Mapping relations establish unit 301, corresponding with scanner reception interface for pre-establishing page key point position
Mapping relations between the position of point.
Data message receiving unit 302, for during user's browsing pages, receiving the data letter of scanner transmission
Breath, wherein, the scanner includes reception interface, and the data message includes user's sight in the scanner reception interface
First position information；
Positional information converting unit 303, for according to the mapping relations, the first position information being converted to described
Second place information on the page；
Second place Information Statistics unit 304, for being counted to each second place information, determine each second
Region belonging to position, and determine user's sight in the continuous residence time of the same area.
Sight residence time judging unit 305, if exceeded for user's sight in the continuous residence time in a certain region
Preset threshold value, then the hot spot region being defined as the region in the page, and store the area information of the hot spot region.
The present embodiment can establish scanner reception interface key point position and page key point position in several ways
Between mapping relations, for example, under one way in which, the page key point position can include any diagonal positioned at the page
First datum mark and the second datum mark on two summits on line, now, the mapping relations are established unit and can specifically wrapped
Include：
First mapped position information determination subelement, for determining user's sight in first datum mark and the second base
When on schedule upper, the first mapped position information and the second mapped position information of scanner transmission are received；
First mapping relations determination subelement, for according to first mapped position information and second mapped bits
Confidence ceases the corresponding relation with first datum mark and second datum mark, determine the reception interface position with it is described
The mapping relations of page location.
Or under another implementation, the key point position include upper right corner datum mark, upper left corner datum mark,
Lower right corner datum mark, lower left corner datum mark, center reference point, now, the mapping relations, which establish unit, can also specifically include
Second mapped position information determination subelement, for determining that user's sight at the key point position, is swept respectively
Retouch each mapped position information of instrument transmission；
Second mapping relations determination subelement, for according to the key point position and each mapped position information
Relation, determine the mapping relations of the reception interface position and the page location.
It is a variety of to determine that user's sight has in the method for the continuous residence time of the same area, during specific implementation, scanner passes
The time interval of transmission of data information can be fixed, and now, Information Statistics unit in the second place can include：
First sight residence time determination subelement, for determining that continuous receive has user browsing area described in identical
The data message number, the time interval is added up according to the number of the data message, after this is cumulative
Time is the residence time.
Or data message also includes temporal information of the user's sight in the first position, now, described second
Positional information statistic unit can also include：
Second sight residence time determination subelement, for determining user's sight each second according to the temporal information
The time point of position, and determine user's sight continuously the second place of the same area time point maximum and most
Small value, the minimum value to the time span between the maximum are the residence time.
In order to which the area information of hot spot region to be uploaded to the server of website, the device can also include：
Hot spot region information transmission unit, for the area information of the hot spot region to be transferred into server, with housecoat
Business device analysis hot spot region information, is improved according to the result of analysis to webpage.
For system or device embodiment, because it is substantially similar to embodiment of the method, so the comparison of description is simple
Single, the relevent part can refer to the partial explaination of embodiments of method.
It should be noted that herein, such as first and second or the like relational terms are used merely to a reality
Body or operation make a distinction with another entity or operation, and not necessarily require or imply and deposited between these entities or operation
In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to
Nonexcludability includes, so that process, method, article or equipment including a series of elements not only will including those
Element, but also the other element including being not expressly set out, or it is this process, method, article or equipment also to include
Intrinsic key element.In the absence of more restrictions, the key element limited by sentence " including one ... ", it is not excluded that
Other identical element in the process including the key element, method, article or equipment also be present.
Can one of ordinary skill in the art will appreciate that realizing that all or part of step in above method embodiment is
To instruct the hardware of correlation to complete by program, described program can be stored in computer read/write memory medium,
The storage medium designated herein obtained, such as：ROM/RAM, magnetic disc, CD etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent substitution and improvements made within the spirit and principles in the present invention etc., are all contained in protection scope of the present invention
It is interior.
Claims (10)
- A kind of 1. method for determining Webpage hot spot region, it is characterised in that the page includes multiple regions, methods described Including：Pre-establish the mapping relations between the position of corresponding points on page key point position and scanner reception interface；During user's browsing pages, the data message of scanner transmission is received, wherein, the scanner includes receiving boundary Face, the data message include first position information of user's sight in the scanner reception interface；According to the mapping relations, the first position information is converted to the second place information on the page；Each second place information is counted, determines the region belonging to each second place, and determines user's sight In the continuous residence time of the same area；If user's sight exceedes preset threshold value in the continuous residence time in a certain region, the region is defined as in the page Hot spot region, and store the area information of the hot spot region.
- 2. according to the method for claim 1, it is characterised in that the page key point position includes any right positioned at the page First datum mark and the second datum mark on two summits on linea angulata, it is described to pre-establish page key point position and scanner Mapping relations on reception interface between the position of corresponding points include：User's sight is determined when on first datum mark and the second datum mark, receives the first mapped bits of scanner transmission Confidence ceases and the second mapped position information；According to first mapped position information and second mapped position information and first datum mark and described The corresponding relation of second datum mark, determine the mapping relations of the reception interface position and the page location.
- 3. according to the method for claim 1, it is characterised in that the key point position includes upper right corner datum mark, upper left Angle datum mark, lower right corner datum mark, lower left corner datum mark, center reference point, the page key point position that pre-establishes is with sweeping Retouching the mapping relations on instrument reception interface between the position of corresponding points includes：User's sight is determined respectively at the key point position, each mapped position information of scanner transmission；According to the relation of the key point position and each mapped position information, determine the reception interface position with it is described The mapping relations of page location.
- 4. according to the method for claim 1, it is characterised in that the time interval of scanner transmitting data information is fixed , it is described to determine that user's sight includes in the continuous residence time of the same area：It is determined that the continuous number for receiving the data message with user browsing area described in identical, by the time interval Added up according to the number of the data message, the time after this is cumulative is the residence time.
- 5. according to the method for claim 1, it is characterised in that the data message also includes user's sight described The temporal information of first position, it is described to determine that user's sight includes in the continuous residence time of the same area：Time point of user's sight in each second place is determined according to the temporal information, and determines that user's sight continuously exists The maximum and minimum value at the time point of the second place of the same area, the minimum value between the maximum when Between length be the residence time.
- 6. according to the method for claim 1, it is characterised in that methods described also includes：The area information of the hot spot region is transferred to server, so as to server analysis hot spot region information, according to analysis Result webpage is improved.
- 7. a kind of device for determining Webpage hot spot region, it is characterised in that the page includes multiple regions, described device Including：Mapping relations establish unit, for pre-establishing page key point position and the position of corresponding points on scanner reception interface Between mapping relations；Data message receiving unit, for during user's browsing pages, receiving the data message of scanner transmission, its In, the scanner includes reception interface, and the data message includes user's sight the first of the scanner reception interface Positional information；Positional information converting unit, for according to the mapping relations, the first position information to be converted on the page Second place information；Second place Information Statistics unit, for being counted to each second place information, determine each second place institute The region of category, and determine user's sight in the continuous residence time of the same area；Sight residence time judging unit, if exceeding preset threshold in the continuous residence time in a certain region for user's sight Value, then the hot spot region being defined as the region in the page, and store the area information of the hot spot region.
- 8. device according to claim 7, it is characterised in that the page key point position includes any right positioned at the page First datum mark and the second datum mark on two summits on linea angulata, the mapping relations, which establish unit, to be included：First mapped position information determination subelement, for determining user's sight in first datum mark and the second datum mark When upper, the first mapped position information and the second mapped position information of scanner transmission were received；First mapping relations determination subelement, for according to first mapped position information and the second mapped bits confidence Breath and first datum mark and the corresponding relation of second datum mark, determine the reception interface position and the page The mapping relations of position.
- 9. device according to claim 7, it is characterised in that the key point position includes upper right corner datum mark, upper left Angle datum mark, lower right corner datum mark, lower left corner datum mark, center reference point, the mapping relations, which establish unit, to be included：Second mapped position information determination subelement, for determining user's sight respectively at the key point position, scanner Each mapped position information of transmission；Second mapping relations determination subelement, for the pass according to the key point position and each mapped position information System, determine the mapping relations of the reception interface position and the page location.
- 10. device according to claim 7, it is characterised in that the time interval of scanner transmitting data information is fixed , the second place Information Statistics unit includes：First sight residence time determination subelement, for determining continuous institute of the reception with user browsing area described in identical The number of data message is stated, the time interval is added up according to the number of the data message, the time after this is cumulative For the residence time.
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| CN106469036B (en) * | 2015-08-14 | 2021-02-05 | 腾讯科技（深圳）有限公司 | Information display method and client |
| CN105843887B (en) * | 2016-03-21 | 2020-10-27 | 联想(北京)有限公司 | Information processing method and electronic equipment |
| CN106484122A (en) * | 2016-11-16 | 2017-03-08 | 捷开通讯(深圳)有限公司 | A kind of virtual reality device and its browse trace tracking method |
| CN108804435B (en) * | 2017-04-26 | 2022-02-01 | 北京京东尚科信息技术有限公司 | Method and apparatus for determining current screen heat value |
| CN109299416B (en) * | 2018-10-19 | 2020-01-14 | 北京字节跳动网络技术有限公司 | Webpage processing method and device, electronic equipment and storage medium |
| CN109949887B (en) * | 2019-03-18 | 2023-06-27 | 深圳安泰创新科技股份有限公司 | Consultation recording method, consultation recording device and computer readable storage medium |
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Application publication date: 20150401 Assignee: Beijing Yuanxin Junsheng Technology Co.,Ltd. Assignor: Yuanxin Information Technology Group Co.,Ltd. Contract record no.: X2021110000018 Denomination of invention: Method and device for determining hot area of web page Granted publication date: 20180126 License type: Common License Record date: 20210531 |
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