CN104484364A - User behavior estimating method and device - Google Patents
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- CN104484364A CN104484364A CN201410725323.7A CN201410725323A CN104484364A CN 104484364 A CN104484364 A CN 104484364A CN 201410725323 A CN201410725323 A CN 201410725323A CN 104484364 A CN104484364 A CN 104484364A
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Abstract
The invention discloses a user behavior estimating method and device which relates to communication technology. The user behavior estimating method and device aims to resolves the problems that only users' potential business behavior can be estimated in the prior art, and the estimation method of changing the present opening account information including changing the mobile terminal and changing suite business and the like is lacked. The method includes obtaining a target message set, selecting first target message from the target message set according to the preset keywords which is same to the keywords information taken by the first target message, when selecting and obtaining at lest one first target message, counting the amount of second target message in the at least one first target message, wherein the keywords information taken by the second target message is different form the users present opening account information, and determining the users' behavior to be changing opening account information behavior when the amount of second target message exceeds the threshold value. The user behavior estimating method and device can be applied in the process of user behavior analysis for telecommunications operators.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of method of estimation and device of user behavior.
Background technology
Along with the development of the communication technology, increasing user carries out the packet traffic requests such as Circuit Service request or online such as call by mobile terminals such as mobile phones, in the process, can produce a large amount of data relevant to user behavior.
At present, telecom operators are when estimating user behavior, mainly analyze for user's ticket, the user data such as information of entering an item of expenditure in the accounts, what obtain thus is the result relevant to customer service behavior, as according in the ticket information of user, the use amount of the data traffic of user and the duration of call, the business conduct of estimating user is mainly carries out the data services such as online by mobile terminal.
The method of estimation of this user behavior of the prior art, only can realize the estimation to the potential business conduct of user.But in network O&M process, telecom operators also need to change mobile terminal to user, change the potential behavior such as service package estimates to facilitate telecom operators provide for user the service that more meets user's request and then improve Consumer's Experience.Lack in currently available technology and mobile terminal is changed to user, change the method that behavior that service package etc. changes current information of opening an account estimates.
Summary of the invention
The embodiment of the present invention provides a kind of method of estimation and device of user behavior, to solve the estimation that only can realize the potential business conduct of user existed in prior art, lack problem mobile terminal changed to user, changes the method that behavior that service package etc. changes current information of opening an account is estimated.
For achieving the above object, embodiments of the invention adopt following technical scheme:
A method of estimation for user behavior, described method comprises:
Obtain object message set, the message in described object message set carries keyword message;
According to preset keyword, from described object message set, screen first object message, the keyword message that described first object message carries is identical with described preset keyword;
When screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the current information of opening an account of user;
If the quantity of described second object message exceedes predetermined threshold value, then described user behavior is defined as the behavior changing the information of opening an account.
An estimation unit for user behavior, described device comprises:
Acquiring unit, for obtaining object message set, the message in described object message set carries keyword message;
Selection unit, for according to preset keyword, from the object message set that described acquiring unit obtains, screen first object message, the keyword message that described first object message carries is identical with described preset keyword;
Described acquiring unit, also for obtaining the current information of opening an account of user;
Statistic unit, for when described selection unit screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the current information of opening an account of user;
Processing unit, for when the quantity that described statistic unit adds up described second object message obtained exceedes predetermined threshold value, is defined as described user behavior the behavior changing the information of opening an account.
The method of estimation of a kind of user behavior that the embodiment of the present invention provides and device, with prior art, only can realize the estimation to the potential business conduct of user, lack and mobile terminal is changed to user, the method that the behavior changing the current information of opening an account of replacing such as service package is carried out estimating is compared, first the present invention obtains object message set, message in this object message set carries keyword message, be that screening conditions screen first object message from object message set again with preset keyword, add up the number of the keyword message that carries in this first object message second object message different from the current information of opening an account of user, when exceeding predetermined threshold value, user behavior is defined as the behavior changing the information of opening an account, and then realize the estimation of behavior user being changed to information of opening an account, the service more meeting user's request is provided for user to facilitate telecom operators, improve Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the process flow diagram of the method for estimation of a kind of user behavior provided by the invention;
Fig. 2 is the process flow diagram of the method for estimation of another user behavior provided by the invention;
Fig. 3 is the process flow diagram of the method for estimation of another user behavior provided by the invention;
Fig. 4 is the structural representation of the estimation unit of a kind of user behavior provided by the invention.
Embodiment
Below in conjunction with the accompanying drawing in the present embodiment, be clearly and completely described the technical scheme in the present embodiment, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
In order to solve in prior art the estimation that only can realize the potential business conduct of user, lack problem mobile terminal changed to user, changes the method that behavior that service package etc. changes current information of opening an account is estimated, embodiments provide a kind of method of estimation of user behavior, as shown in Figure 1, the method comprises:
S101: obtain object message set, the message in described object message set carries keyword message.
Existingly provide circuit domain business and packet switch domain service as telecom operators such as CHINAUNICOM; User can be undertaken making a phone call to wait circuit domain business request by mobile terminal, also can carry out the packet domain service request such as surf the Net by mobile terminal.Carry out user, in the process of packet switch domain service request, between mobile terminal and server, having various data interaction, thus can produce and be variously sent to the request message of server end by mobile terminal and be sent to the response message of mobile terminal by server end; And described message may be divided into again various types of messages such as HTTP message, FTP message, TCP message.Wherein, HTTP message can be divided into request message and response message two class; HTTP request message is made up of request line (request line), request header (header), null and request msg 4 part; Request line is made up of requesting method field, url field and http protocol version field 3 fields, uses space-separated between described 3 fields.Such as, GET/index.htmlHTTP/1.1.The requesting method of http protocol has GET, POST, HEAD, PUT, DELETE, OPTIONS, TRACE, CONNECT etc., for any one HTTP message, by checking that the requesting method field of this HTTP message learns the requesting method of this HTTP message, as when requesting method field is " GET ", can learn, the requesting method of this HTTP message is GET requesting method.Under the basic format of HTTP request message and different requesting method, the content that each field of HTTP request message comprises can with reference to prior art.
In the various requesting methods of HTTP, be that the HTTP message of requesting method possesses following features with GET: when the link in user's webpage clicking or when inputting network address and carrying out web page browsing, HTTP request message is sent to server by GET requesting method, this request message does not generally comprise " request content " part, and request msg shows request line with the form of address; Accordingly, server returns http response message by GET requesting method to client, and the resource of described link or URL location corresponding to network address is placed on the request msg part of response message by server.In sum, be that the HTTP message of requesting method possesses the feature of data direct representation in url field that will transmit with GET.
For by Baidu's search " UNICOM " two word, when inputting " UNICOM " two word in this search engine of Baidu, carry out packet capturing analysis, then the url field of GET request message there will be following content simultaneously:
http://www.baidu.com/s？ie＝utf-8&f＝8&rsv_bp＝1&rsv_idx＝1&ch＝&tn＝96
961527_hao_pg&bar＝&wd＝％E8％81％94％E9％80％9A&rn
" http://www.baidu.com " is wherein URL corresponding to this search engine of Baidu, in this address "? " part is afterwards exactly the request msg sent by GET, separate with " & " symbol between each data, " & wd=%E8%81%94%E9%80%9A " be search key word " UNICOM " two words encoded after representation.
Owing to being that the HTTP message of requesting method possesses the feature that key word directly can be presented in request line with GET, thus take GET as the keyword message that the HTTP message of requesting method just can parse user search by capturing, thus in the present embodiment, the HTTP message of the message carrying keyword message to be above-mentioned with GET be requesting method, also namely have the HTTP message of GET request mark, the HTTP message of all GET of having request marks forms this object message set; In addition, the message in this object message set can also for the message of keyword message inputted when other can parse user's request msg.
In addition, because Iu-PS interface is the data-interface between RNC and SGSN, be the path that user carries out Packet Service, Iu-PS interface place saves all response messages that all request of data of user and server return.Therefore to the analysis of user data service behavior just by obtaining the data analysis of Iu-PS mouth.In Iu-PS interface, user face data mainly comprises relevant information when user uses business, as the network address of access, use which application, use the time, flow etc. of this business, and this relevant information is carried in the message such as HTTP message, FTP message, then can obtain the whole HTTP business information of user by the gather and analysis of Iu-PS mouth data.Thus in a kind of implementation of this step, from the user face message that Iu-PS interface is preserved, obtain this object message set, the message in this object message set obtained is the message carrying keyword message, as taken GET as the HTTP message of requesting method.
It should be noted that, the message being stored in Iu-PS mouth is capture in real time, and the message that the present embodiment obtains when analyzing is the message obtaining certain period from the message captured, as the message in 1 to 3 October.
In addition, owing to being that all HTTP message of requesting method all possess These characteristics with GET, thus in the present embodiment, all object message of indication both can be request message, can be also response message, hereafter repeat no more.
S102: according to preset keyword, screens first object message from object message set, and the keyword message that described first object message carries is identical with described preset keyword.
Obtain on the basis of object message set in step S101, in order to estimate user behavior, also need in the present embodiment to obtain the object message relevant to user behavior, take thus preset keyword as screening conditions, from object message set, obtain first object message.
In the present embodiment, the preset keyword of indication can be the key word relevant to mobile terminal, as the model of mobile terminal; Also can be the key word relevant to service package, as UNICOM 4G set meal, mobile 4G set meal etc.; The first object message that different preset keyword is corresponding is not identical yet, and then can realize the estimation to the different behavior of user, as changed the behavior of terminal, changes the behavior etc. of service package.
In addition, it should be noted that, step S101 is the process that screening obtains carrying all object message of keyword message; Step S102 screens the process that the keyword message obtaining carrying is the first object message of preset keyword, the final purpose of twice screening is the first object message in order to obtain including preset keyword, but due to source data (all messages, both HTTP message was comprised, also comprise FTP message etc.) data volume larger, thus in order to improve the efficiency of screening, reducing the error rate of screening, adopting the mode of substep screening.
S103: when screening obtains at least one first object message, adds up at least one first object message, the quantity of the second object message, and the keyword message that described second object message is carried is different from the current information of opening an account of user.
Wherein, in the present embodiment, the current information of opening an account of the user of indication both can be the mobile terminal model of the current use of user, and can be also the current service package information opened of user, can also be other information relevant to user behavior.
S104: if the quantity of the second object message exceedes predetermined threshold value, then user behavior is defined as the behavior changing the information of opening an account.
The predetermined threshold value that different preset keyword is corresponding with the current information of opening an account of user is different.As when with mobile terminal model for preset keyword, accordingly with the mobile terminal model of the current use of user to open an account for user is current information time, this predetermined threshold value is 5 times; And when be preset keyword with service package, accordingly with the current service package opened of user to open an account for user is current information time, this predetermined threshold value can be 10 times.
The method of estimation of a kind of user behavior that the embodiment of the present invention provides, with prior art, only can realize the estimation to the potential business conduct of user, lack and mobile terminal is changed to user, the method that the behavior changing the current information of opening an account of replacing such as service package is carried out estimating is compared, first the present invention obtains object message set, message in this object message set carries keyword message, be that screening conditions screen first object message from object message set again with preset keyword, add up the number of the keyword message that carries in this first object message second object message different from the current information of opening an account of user, when exceeding predetermined threshold value, user behavior is defined as the behavior changing the information of opening an account, and then realize the estimation of behavior user being changed to information of opening an account, the service more meeting user's request is provided for user to facilitate telecom operators, improve Consumer's Experience.
Further, supplementing, when preset keyword is mobile terminal model as method shown in Fig. 1; The current information of opening an account of user is the mobile terminal model of the current use of user; When predetermined threshold value is the first predetermined threshold value, as shown in Figure 2, the method comprises:
S201: obtain object message set, the message in described object message set carries keyword message.
The implementation procedure of this step can refer step S101, and this method repeats no more.
S202: according to described mobile terminal model, screens first object message from described object message set, and the keyword message that described first object message carries is described mobile terminal model.
Obtaining in step S201 on the basis of object message set, in order to obtain the relevant message of the behavior of changing terminal to user, further can obtain first object message with the key word relevant to terminal for preset keyword carries out screening.Wherein, the described key word relevant to terminal can be " smart mobile phone ", also can be concrete is a certain mobile terminal model, as " iphone6 ", " Samsung GALAXY Note4 " etc.
S203: when screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the mobile terminal model that described second object message is carried is different from the model of the mobile terminal of the current use of user.
Obtain on the basis of all first object messages in screening, for each first object message, first obtain the model of the mobile terminal sending or receive described first object message, the model of the mobile terminal of the also i.e. current use of user.
This process is by international mobile subscriber identity (International Mobile SubscriberIdentification Number corresponding to the mobile terminal that obtains the current use of user in the user face data preserved from Iu-PS interface, be called for short IMSI) information, after described IMSI information being mated with the end message preserved in existing terminal database, obtain the type information of the mobile terminal of the current use of user.
After obtaining the model of the mobile terminal of the current use of user, the model of the mobile terminal of the mobile terminal model comprised in first object message described in each and the current use of user is compared, if model is different, then this first object message is defined as the second object message, and record the IMSI information of the mobile terminal of the current use of described user, the model of the mobile terminal of the current use of user, mobile terminal model in the keyword message of the second object message, and this number of times is designated as 1, add up successively, obtain the sum of the second object message, also the number of times that the model of the mobile terminal of the i.e. current use of user is different from the keyword message of user search.
In the present embodiment, identical IMSI is for identifying same user, thus in order to estimate the behavior of a certain user, need in this method to add up in all first object messages, in the first object message that same IMSI information is corresponding, the quantity of the second object message that the mobile terminal model of carrying is different from the model of the mobile terminal of the current use of described user, the quantity of this second object message is also the model of the mobile terminal of the user search number of times different from the model of the mobile terminal of the current use of user.
S204: if the quantity of described second object message is more than the first predetermined threshold value, then described user behavior is defined as the behavior of potential replacing terminal.
Wherein, this first predetermined threshold value can be a certain fixed value, and as 5 times, 10 is inferior.
When the number of times different from the model of the mobile terminal of the current use of user when the model of the mobile terminal of user search exceedes default threshold value, the potential behavior of user is defined as the behavior of potential replacing terminal.
As the embody rule of this method, it is on October 21 to 23 with the HTTP message of GET method request msg with message in the object message set obtained, preset keyword is the mobile terminal model such as " apple ", " millet " " Samsung ", first predetermined threshold value is 5 times is example, obtain the statistics of the user of potential replacing terminal, as shown in following table table one.
Table one
As can be seen from Table I, the terminal models of the current use of user Zhang San is Hisense U8, the message that it carries out producing in search procedure at input key word is analyzed, learn that the terminal models in the key word that user Zhang San often searches for is " apple 4s ", " millet three " etc., and the terminal models number of times different from the terminal models of the current use of user of search is 14 times, just user Zhang San can be estimated as the user of potential replacing terminal.Successively, can estimate the behavior of other users such as Li Si.
The behavior that this method can realize changing user mobile terminal is estimated, to facilitate telecom operators to provide for user the service more meeting user's request, improves Consumer's Experience.
In addition, described preset keyword is except comprising the model of the mobile terminal mentioned in the method shown in Fig. 2, and described preset keyword can also for comprising service package information, and accordingly, the current information of opening an account of user is the current service package opened of user; Supplementing then as method shown in Fig. 1 and Fig. 2, the present embodiment additionally provides a kind of method of estimation of user behavior, and the method is mainly used in the estimation of behavior user being changed to service package.As shown in Figure 3, the method comprises:
S301: obtain object message set, the message in described object message set carries keyword message.
The specific implementation process of this step can refer step S101, and this method repeats no more.
S302: according to service package information, screens first object message from described object message set, and the keyword message that described first object message carries is described service package information.
With step S202 unlike, in this step, described preset keyword comprises service package information, and as " telecom service plan ", " mobile set meal ", " UNICOM 3G set meal " etc., the first object message that thus this method obtains is the first object message carrying service package information.
S303: when screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the service package information that described second object message is carried is different from the current service package information opened of user.
The specific implementation process of this step can refer step S203, with step S203 unlike, the content that step S203 compares is the mobile terminal model of mobile terminal model and the current use of user of carrying in first object message; The content that this step compares is the service package information and the current service package information opened of user of carrying in first object message.
In addition, all service package information that a certain user opens from opening an account are all kept in user's set meal database of telecom operators, thus, in the specific implementation process of this step, from user's set meal database, obtain the current service package information opened of user, described user's set meal database comprises the information of all business that user opens.As user opened an account in October, 2013, the service package information opened for the first time is the 100G data traffic bag in UNICOM 2G set meal; After this, this 100G data traffic bag is successively replaced by 200G data traffic bag, UNICOM 3G set meal etc., what use at present is that a series of service package information such as UNICOM 3G set meal are all kept in this user's set meal database.
S304: if the quantity of described second object message is more than the second predetermined threshold value, be then defined as the behavior changing service package by described user behavior.
The concrete defining method of this second predetermined threshold value can be identical with the first predetermined threshold value, can be a certain fixed value, as 5 times, 10 inferior.
The behavior of this replacing service package had both comprised the behavior of potential replacing operator, as when the current set meal opened of user be " UNICOM 2G set meal ", the key word of search be " telecommunications 3G, mobile 3G " etc., then the behavior of potential for user replacing set meal is further refined as the potential behavior changing operator; In addition, the behavior of service package is changed under the behavior of this potential replacing set meal is also included in the prerequisite not changing operator, the set meal opened as active user is " UNICOM 2G set meal ", the key word of search is " UNICOM 3G set meal ", then can the further refinement of behavior of potential for user replacing set meal be defined as under the prerequisite not changing operator, the behavior of potential replacing service package.
As the embody rule of method shown in Fig. 3, obtain object message set be on October 21 to 23 with the HTTP message of GET method request msg, preset keyword is " telecommunications 3G ", " UNICOM 3G ", " UNICOM 100M set meal ", " mobile 3G " etc., second predetermined threshold value is 5 times is example, obtain the statistics of the user of potential replacing service package, as shown in following table table two:
Table two
As shown in Table 2, the service package type of the current use of user A is different from the type of the service package of its search, and different number of times is accumulated as 14 times, thus the behavior of user A can be defined as the user of potential replacing service package, further user A can be defined as the user of potential replacing operator, thus can to user B, C, the potential behavior of D is carried out analysis respectively and is estimated, obtain the user that user B is potential replacing service package, further user B can be defined as under the prerequisite not changing operator, the user of potential replacing service package, user C is the user of potential replacing operator.
This method can realize the estimation of behavior user being changed to service package, to facilitate telecom operators to provide for user the service more meeting user's request, improves Consumer's Experience.
From above, message in object message set is all messages carrying keyword message, as can be take GET as the HTTP message of requesting method, first object message is be that screening conditions screen the message obtained with preset keyword by the keyword message carried, thus the generation source of first object message may be that user inputs keyword search generation in certain search engine, also may certain post-Forum search key produce for user enters, be possible other sources, and need the model of the mobile terminal of current for user use and the corresponding key word in first object message to carry out com-parison and analysis in subsequent process or the corresponding key word in current for the user service package opened and first object message is carried out com-parison and analysis with the behavior of estimating user, due in the process of comparative analysis, the data volume used is larger, in order under the prerequisite reducing data volume, obtain comparatively effective analysis result, in the present embodiment, when the message in described object message set also carries uniform resource position mark URL message, as with GET be requesting method HTTP message url field in both included the URL of search engine, also the key word of search is comprised, the present embodiment is mainly analyzed the key word produced by search engine, thus in a kind of implementation of the present embodiment, in the process obtaining first object message and the second object message, add the process of " associative search engine ".Specifically, step, according to preset keyword, screens first object message from described object message set, and the keyword message that described first object message carries is identical with described preset keyword, comprising:
First, according to the URL of Targeted Search Engine, from described object message set, screen the 3rd object message, the URL message that described 3rd object message is carried is identical with the URL of described Targeted Search Engine.
As mentioned above, in the object message in object message set, comprise URL message, as with GET be requesting method HTTP message url field in include the URL of search engine, and the key word of search; Thus in the present embodiment, can with the URL of some search engine for screening conditions be screened the message in object message set, obtain the 3rd object message, as can with Baidu, search dog, Google etc. comparatively authority search engine for Targeted Search Engine, with the URL of described one or more Targeted Search Engine for screening conditions are screened the message in object message set, obtain the 3rd object message of the URL comprising Targeted Search Engine, get rid of the message obtained by other means.
When screening obtains the 3rd object message described at least one, according to preset keyword, from least one the 3rd object message described, screen first object message, described first object message carries described preset keyword.
Supplementing as method shown in above-mentioned each figure, the present embodiment additionally provides a kind of estimation unit of user behavior, and as shown in Figure 4, this device comprises:
Acquiring unit 401, for obtaining object message set, the message in described object message set carries keyword message.
Selection unit 402, for according to preset keyword, from the object message set that described acquiring unit 401 obtains, screen first object message, the keyword message that described first object message carries is identical with described preset keyword.
Described acquiring unit 401, also for obtaining the current information of opening an account of user.
Statistic unit 403, for when described selection unit 402 screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the current information of opening an account of user that described acquiring unit 401 obtains.
Processing unit 404, for when the quantity that described statistic unit 403 adds up described second object message obtained exceedes predetermined threshold value, is defined as described user behavior the behavior changing the information of opening an account.
Further, described selection unit 402, also for according to mobile terminal model, screens first object message from described object message set, and the keyword message that described first object message carries is described mobile terminal model;
Described acquiring unit 401, also for obtaining the mobile terminal model of the current use of user.
Described statistic unit 403, also for when described selection unit 402 screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the mobile terminal model of the current use of user that described acquiring unit 401 obtains.
Described processing unit 404, also for add up described second object message obtained when described statistic unit 403 quantity more than the first predetermined threshold value time, user behavior is defined as the behavior changing mobile terminal.
Further, described selection unit 402, also for according to service package information, screens first object message from described object message set, and the keyword message that described first object message carries is described service package information.
Described acquiring unit 401, also for obtaining the current service package information opened of user.
Described statistic unit 403, also for when described selection unit 402 screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the current service package information opened of user.
Described processing unit 404, also for add up described second object message obtained when described statistic unit 403 quantity more than the second predetermined threshold value time, user behavior is defined as the behavior changing service package.
Further, the message in the described object message set that obtains of described acquiring unit 401 also carries uniform resource position mark URL information.
Described selection unit 402, also for the URL according to Targeted Search Engine, from described object message set, screen the 3rd object message, the URL message that described 3rd object message is carried is identical with the URL of described Targeted Search Engine; When screening obtains the 3rd object message described at least one, according to preset keyword, from least one the 3rd object message described, screen described first object message, the keyword message that described first object message carries is identical with described preset keyword.
Further, the message in the described object message set that obtains of described acquiring unit 401 is the HTTP message with GET request mark.
The estimation unit of a kind of user behavior that the embodiment of the present invention provides, with prior art, only can realize the estimation to the potential business conduct of user, lack and mobile terminal is changed to user, change the method that behavior that service package etc. changes current information of opening an account estimates and compare, acquiring unit is for obtaining object message set, and the message in this object message set carries keyword message; It is that screening conditions screen first object message from object message set that selection unit is used for preset keyword; Statistic unit is for adding up the number of the keyword message that carries in this first object message second object message different from the current information of opening an account of user; Processing unit is used for when exceeding predetermined threshold value, user behavior is defined as the behavior changing the information of opening an account, and then realize the estimation of behavior user being changed to information of opening an account, to facilitate telecom operators to provide for user the service more meeting user's request, improve Consumer's Experience.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add required common hardware by software and realize, and can certainly pass through hardware, but in a lot of situation, the former is better embodiment.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in the storage medium that can read, as the floppy disk of computing machine, hard disk or CD etc., comprise some instructions and perform method described in each embodiment of the present invention in order to make a computer equipment (can be personal computer, server, or the network equipment etc.).
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.
Claims (10)
1. a method of estimation for user behavior, is characterized in that, described method comprises:
Obtain object message set, the message in described object message set carries keyword message;
According to preset keyword, from described object message set, screen first object message, the keyword message that described first object message carries is identical with described preset keyword;
When screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the current information of opening an account of user;
If the quantity of described second object message exceedes predetermined threshold value, then described user behavior is defined as the behavior changing the information of opening an account.
2. the method for estimation of user behavior according to claim 1, is characterized in that,
Described preset keyword is mobile terminal model; The current information of opening an account of described user is the mobile terminal model of the current use of user; Described predetermined threshold value is the first predetermined threshold value;
Described according to preset keyword, from described object message set, screen first object message, the keyword message that described first object message carries is identical with described preset keyword, comprising:
According to described mobile terminal model, from described object message set, screen first object message, the keyword message that described first object message carries is described mobile terminal model;
Described when screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the current information of opening an account of user, comprising:
When screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the mobile terminal model of the current use of user;
If the quantity of described second object message exceedes predetermined threshold value, then described user behavior is defined as the behavior changing the information of opening an account, comprises:
If the quantity of described second object message is more than the first predetermined threshold value, then described user behavior is defined as the behavior changing mobile terminal.
3. the method for estimation of user behavior according to claim 1, is characterized in that,
Described preset keyword is service package information; The current information of opening an account of described user is the current service package information opened of user; Described predetermined threshold value is the second predetermined threshold value;
Described according to preset keyword, from described object message set, screen first object message, the keyword message that described first object message carries is identical with described preset keyword, comprising:
According to described service package information, from described object message set, screen first object message, the keyword message that described first object message carries is described service package information;
Described when screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the current information of opening an account of user, comprising:
When screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the service package information that described second object message is carried is different from the current service package information opened of user;
If the quantity of described second object message exceedes predetermined threshold value, then described user behavior is defined as the behavior changing the information of opening an account, comprises:
If the quantity of described second object message is more than the second predetermined threshold value, then described user behavior is defined as the behavior changing service package.
4. the method for estimation of the user behavior according to any one of claims 1 to 3, is characterized in that, the message in described object message set also carries uniform resource position mark URL message;
Described according to preset keyword, from described object message set, screen first object message, the keyword message that described first object message carries is identical with described preset keyword, comprising:
According to the URL of Targeted Search Engine, from described object message set, screen the 3rd object message, the URL message that described 3rd object message is carried is identical with the URL of described Targeted Search Engine;
When screening obtains the 3rd object message described at least one, according to preset keyword, from least one the 3rd object message described, screen described first object message, the keyword message that described first object message carries is identical with described preset keyword.
5. the method for estimation of user behavior according to claim 4, is characterized in that, the message in described object message set is the HTTP message with GET request mark.
6. an estimation unit for user behavior, is characterized in that, described device comprises:
Acquiring unit, for obtaining object message set, the message in described object message set carries keyword message;
Selection unit, for according to preset keyword, from the object message set that described acquiring unit obtains, screen first object message, the keyword message that described first object message carries is identical with described preset keyword;
Described acquiring unit, also for obtaining the current information of opening an account of user;
Statistic unit, for when described selection unit screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the current information of opening an account of described second the object message keyword message carried and the user that described acquiring unit obtains is different;
Processing unit, for when the quantity that described statistic unit adds up described second object message obtained exceedes predetermined threshold value, is defined as described user behavior the behavior changing the information of opening an account.
7. the estimation unit of user behavior according to claim 6, is characterized in that,
Described selection unit, also for according to mobile terminal model, screens first object message from described object message set, and the keyword message that described first object message carries is described mobile terminal model;
Described acquiring unit, also for obtaining the mobile terminal model of the current use of user;
Described statistic unit, also for when described selection unit screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the mobile terminal model of the current use of user;
Described processing unit, also for add up described second object message obtained when described statistic unit quantity more than the first predetermined threshold value time, user behavior is defined as the behavior changing mobile terminal.
8. the estimation unit of user behavior according to claim 6, is characterized in that,
Described selection unit, also for according to service package information, screens first object message from described object message set, and the keyword message that described first object message carries is described service package information;
Described acquiring unit, also for obtaining the current service package information opened of user;
Described statistic unit, also for when described selection unit screening obtains first object message described at least one, in statistics at least one first object message described, the quantity of the second object message, the keyword message that described second object message is carried is different from the current service package information opened of user;
Described processing unit, also for add up described second object message obtained when described statistic unit quantity more than the second predetermined threshold value time, user behavior is defined as the behavior changing service package.
9. the estimation unit of the user behavior according to any one of claim 6 to 8, is characterized in that,
Message in the described object message set that described acquiring unit obtains also carries uniform resource position mark URL information;
Described selection unit, also for the URL according to Targeted Search Engine, from described object message set, screen the 3rd object message, the URL message that described 3rd object message is carried is identical with the URL of described Targeted Search Engine;
When screening obtains the 3rd object message described at least one, according to preset keyword, from least one the 3rd object message described, screen described first object message, the keyword message that described first object message carries is identical with described preset keyword.
10. the estimation unit of user behavior according to claim 9, is characterized in that,
Message in the described object message set that described acquiring unit obtains is the HTTP message with GET request mark.
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