CN104469448B - A kind of CAM cards and the method for data processing - Google Patents
A kind of CAM cards and the method for data processing Download PDFInfo
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- CN104469448B CN104469448B CN201410812293.3A CN201410812293A CN104469448B CN 104469448 B CN104469448 B CN 104469448B CN 201410812293 A CN201410812293 A CN 201410812293A CN 104469448 B CN104469448 B CN 104469448B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/418—External card to be used in combination with the client device, e.g. for conditional access
- H04N21/4181—External card to be used in combination with the client device, e.g. for conditional access for conditional access
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4583—Automatically resolving scheduling conflicts, e.g. when a recording by reservation has been programmed for two programs in the same time slot
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
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- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the invention discloses a kind of CAM cards, for saving the resource of CAM cards, ensure normal filtering descrambling.Present invention method includes：Receiver, the first request sent for Receiving Host, the first advertisement type information is carried in first request；Processor, for determining whether first advertisement type information is preset targeted advertisements type information；Transmitter, for when it is determined that first advertisement type information is preset targeted advertisements type information, the first response message to be sent to the main frame；The receiver, it is additionally operable to receive the second request that the main frame is sent according to first response message, the first advertising message is carried in second request；The transmitter, it is additionally operable to, according to the described second request, first advertising message be sent to the main frame, so that the main frame shows first advertising message by UI.The embodiment of the present invention also by a kind of data processing method, for saving the resource of CAM cards, ensures normal filtering descrambling.
Description
Technical field
The present invention relates to digital TV technology, more particularly to a kind of CAM cards and the method for data processing.
Background technology
Condition receiving card (CAM, Condition Access Module) is inserted into the bar used in all-in-one CI slots
Part receiving module, the equipment for connecting television set and outside source are main to realize filtering descrambling function.
Wherein, the CAM cards realize that the process of filtering descrambling function is specially：Information from external equipment is filtered
Descrambling, the useful information related to program is obtained, after being changed into television content, is shown on a television set, in addition,
The CAM cards also need to distribution resource and carry out filtering descrambling to the advertising message from different radio and TV operator front ends, so as to obtain
The different types of advertising message of carrier customization, and the advertising message is shown on a television set.
However, because CAM needs additional allocation resource to carry out filtering descrambling to the advertising message of operator, work as advertising message
When amount is very big, CAM can be caused because filtering is less than useful information, and influences CAM and normally descramble.
The content of the invention
The embodiments of the invention provide a kind of CAM cards and data processing method, for saving the resource of CAM cards, ensures just
Normal filtering descrambling.
A kind of condition reception CAM cards that first aspect of the embodiment of the present invention provides, including：
Receiver, the first request sent for Receiving Host, the first adline letter is carried in first request
Breath；
Processor, for determining whether first advertisement type information is preset targeted advertisements type information；
Transmitter, for when it is determined that first advertisement type information is preset targeted advertisements type information, to institute
State main frame and send the first response message；
The receiver, it is additionally operable to receive the second request that the main frame is sent according to first response message, it is described
The first advertising message is carried in second request；
The transmitter, it is additionally operable to, according to the described second request, first advertising message be sent to the main frame, so that
The main frame shows first advertising message by UI.
With reference to the embodiment of the present invention in a first aspect, in the first implementation of first aspect of the embodiment of the present invention,
The processor, it is additionally operable to obtain the targeted advertisements type information.
With reference to the first implementation of the first aspect of the embodiment of the present invention, the of first aspect of the embodiment of the present invention
In two kinds of implementations, the processor, specifically for obtaining advertising message, and the advertisement type information of advertising message is determined,
Preserved the advertisement type information as targeted advertisements type information.
With reference to the embodiment of the present invention in a first aspect, in the third implementation of first aspect of the embodiment of the present invention,
The processor, it is also used to determine whether to meet preset switching condition；
The transmitter, it is additionally operable to when the processor determines to meet preset switching condition, to main frame hair the
Three requests, the second advertisement type information is carried in the 3rd request, so that the main frame determines second adline
Whether information is preset targeted advertisements type information；
The receiver, it is additionally operable to when the main frame determines that second advertisement type information is preset targeted advertisements class
During type information, the response message that the main frame is sent is received；
The transmitter, it is additionally operable to, when the receiver receives the response message, it is wide to send second to the main frame
Information is accused, so that first advertising message is switched to the second advertising message to be shown by the main frame by the UI.
With reference to the second of the first aspect of the embodiment of the present invention or the first implementation of first aspect or first aspect
The third implementation of kind implementation or first aspect, in the 4th kind of implementation of first aspect, the processor
It is also used to determine whether to meet preset closedown condition；
The transmitter, it is additionally operable to, when the processor determines to meet preset closedown condition, send to the main frame
4th request, second advertising message is carried in the 4th request, so that the main frame closes described second by UI
The display of advertising message.
A kind of data processing method that second aspect of the embodiment of the present invention provides, including：
The first request that CAM cards Receiving Host is sent, the first advertisement type information is carried in first request；
When it is determined that whether first advertisement type information is preset targeted advertisements type information, the CAM cards to
The main frame sends response message；
The second request that the main frame is sent according to the response message is received in the CAM clampings, is taken in second request
With the first advertising message；
The CAM cards send first advertising message, so that the main frame according to the described second request to the main frame
First advertising message is shown by UI.
With reference to the second aspect of the embodiment of the present invention, in the first implementation of second aspect of the embodiment of the present invention,
Before the CAM cards determine whether first advertisement type information is preset targeted advertisements type information, in addition to：
The CAM cards obtain the targeted advertisements type information.
With reference to a kind of implementation of second aspect of the embodiment of the present invention, at second of second aspect of the embodiment of the present invention
In implementation, the CAM cards, which obtain the targeted advertisements type information, to be included：
The CAM cards obtain advertising message；
The CAM cards determine the advertisement type information of the advertising message；
The CAM cards are preserved the advertisement type information as targeted advertisements type information.
With reference to the second aspect of the embodiment of the present invention, in the third implementation of second aspect of the embodiment of the present invention,
After the CAM cards send the first advertising message to the main frame, in addition to：
The CAM cards determine whether to meet preset switching condition；
When it is determined that meeting preset switching condition, the CAM cards send the 3rd request to the main frame, and the described 3rd please
The second advertisement type information is carried in asking, so that the main frame determines whether second advertisement type information is preset mesh
Mark advertisement type information；
When it is preset targeted advertisements type information that the main frame, which determines second advertisement type information, the CAM
The second response message that the main frame is sent is received in clamping；
The CAM cards send the second advertising message, so that the main frame according to second response message to the main frame
The second advertising message is switched to be shown first advertising message by the UI.
With reference to the second of the second aspect of the embodiment of the present invention or the first implementation of second aspect or second aspect
The third implementation of kind implementation or second aspect, in the 4th kind of implementation of the second aspect of the embodiment of the present invention
In, after the CAM cards send the second advertisement information to the main frame, in addition to：
The CAM cards determine whether to meet preset closedown condition；
When it is determined that meeting preset closedown condition, the CAM cards send the 4th request to the main frame, and the described 4th please
Second advertising message is carried in asking, so that the main frame closes the display of second advertising message by UI.
Had the advantages that using technical solution of the present invention：
Targeted advertisements type information is preset in CAM cards, when the comprising advertisement type information for receiving main frame transmission
During one request, the CAM cards can determine whether the advertisement type information is preset targeted advertisements type information, the targeted advertisements
Type information includes the type information of the advertising message of carrier customization, then determines that the advertisement type information is in the CAM cards
During preset targeted advertisements type information, response message is sent to main frame, make the main frame sent according to the response message include it is wide
The second request of information is accused, the CAM cards second ask to send the advertising message to main frame further according to this, main frame is shown by UI
The advertising message, referring now to prior art, the CAM cards carry out filtering solution without additional allocation resource to the advertising message of operator
Disturb, but can determine that advertisement corresponding to the advertisement type information of carrier customization is believed by preset advertisement type information
Breath, and the advertising message is shown, so as to save the resource of CAM cards, ensure that the CAM cards realize that normal filtration descrambles.
Brief description of the drawings
Fig. 1 is a kind of implementation for CAM cards that the embodiment of the present invention one, embodiment two, embodiment three and example IV provide
Illustrate and be intended to；
Fig. 2 is a kind of one embodiment schematic diagram for data processing method that the embodiment of the present invention five provides；
Fig. 3 is a kind of one embodiment schematic diagram for data processing method that the embodiment of the present invention six provides；
Fig. 4 is a kind of one embodiment schematic diagram for data processing method that the embodiment of the present invention seven provides；
Fig. 5 is a kind of one embodiment schematic diagram for data processing method that the embodiment of the present invention eight provides；
Fig. 6 is a kind of data handling system structural representation that the embodiment of the present invention nine provides.
Embodiment
The embodiments of the invention provide a kind of CAM cards and data processing method, for saving the resource of CAM cards, ensures just
Normal filtering descrambling.
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, the every other implementation that those skilled in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
It should be noted that the term used in embodiments of the present invention is only merely for the mesh of description specific embodiment
, and it is not intended to be limiting the present invention." one of singulative used in the embodiment of the present invention and appended claims
Kind ", " described " and "the" are also intended to including most forms, unless context clearly shows that other implications.
In order to make it easy to understand, the application scenarios of the CAM cards in the embodiment of the present invention are entered by technical scheme first
Row is introduced, and CAM cards are mainly used in digital TV field, for connecting external signal source device sum word TV main frame, the CAM
Card can realize the information relevant to program and advertising message carries out filtering descrambling, in the embodiment of the present invention, from the CAM cards to wide
The filtering descrambling for accusing information is described, it is main include showing advertising message, the pass of the renewal of advertising message and advertising message
The process closed, wherein, the advertising message can be carrier customization or customized.
First, interacting between CAM cards and main frame, the display of advertising message is realized：
Referring to Fig. 1, a kind of CAM cards that the embodiment of the present invention one provides include：
Receiver 101, the first request sent for Receiving Host, the first adline is carried in first request
Information.
In broadcasting program broadcast, it may be necessary to intercut the advertising message of carrier customization, or when main frame is started shooting, need
Startup advertisement information is played, now main frame can send the first request to CAM cards, and broadcasting in need is carried in first request
Advertising message corresponding to the first advertisement type information.
It should be noted that the advertisement type information can be the advertisement type information of carrier customization, or user
Customized advertisement type information, this is not limited here.
Processor 102, for determining whether first advertisement type information is preset targeted advertisements type information.
It is understood that after the receiver 101 of the CAM cards receives the first request of main frame transmission, the CAM cards
Processor 102 may determine that and receive whether the advertisement type information that carries in first request is preset targeted advertisements class
Type information, if so, then the CAM cards send response message to main frame, if it is not, then the CAM cards do not send the response message.
It should be noted that in other embodiments, the processor 102 of the CAM cards may determine that receive this first please
Whether the advertisement type information for asking middle carrying is preset targeted advertisements type information, if so, then the CAM cards send sound to main frame
Message is answered, the content that judged result is yes is carried in the response message, if it is not, then the CAM cards send response message to main frame,
The content that judged result is no is carried in the response message.
Alternatively, processor 102 is additionally operable to obtain the targeted advertisements type information.
The processor 102 of CAM cards obtains advertising message, and analyzes the adline of the advertising message, so as to get this
The advertisement type information of advertising message, and the advertisement type information is preserved, such as after analyzing advertising message, will
The advertising message is carried out classification preservation by the advertising message of the different adlines plus mark according to different marks.
It should be noted that the advertisement type information can be by the active obtaining of processor 102 to or by it
After his device analysis goes out the type of the advertising message, CAM cards are sent to, this is not limited here.
Wherein, advertisement type information can be stored in the flash memory (Flash Memory) of the CAM cards, and should
Flash Memory are also stored with the sorted advertising message, and the form of the advertising message is by CAM cards and Host Negotiation
The unified form formed afterwards, in actual applications, the advertisement type information and the advertising message can also be stored in the logical of CAM cards
With in module, this is not limited here.
Transmitter 103, for when it is determined that first advertisement type information is preset targeted advertisements type information, to
The main frame sends the first response message.
Receiver 101, is additionally operable to receive the second request that the main frame is sent according to first response message, and described the
The first advertising message is carried in two requests.
It is understood that when main frame receive CAM cards transmission response message, represent CAM cards in be stored with this first
Advertisement type information, when main frame be not received by CAM cards transmission response message, then it represents that do not stored in CAM cards this first
Advertisement type information.
In addition, the corresponding relation between advertisement type information and advertising message is stored with the main frame, therefore when main frame connects
Receive CAM cards hair response message after, can according to first advertisement type information and the corresponding relation, it is determined that with this first
First advertising message corresponding to advertisement type information, the second request then is sent to CAM cards, to obtain first advertising message.
It should be noted that the corresponding relation between the advertisement type information and advertising message can be pre-configured in this
In main frame or get from CAM cards, this is not limited here.
The transmitter 103, it is additionally operable to, according to the described second request, first advertising message be sent to the main frame,
So that the main frame shows first advertising message by user interface (User Interface, UI).
It is understood that when receiver 101 receives the second request, by sending device 103 by the first of preservation
Advertising message is sent to main frame.
It should be noted that the UI of the main frame specifically can be wide with startup advertisement, the advertisement of navigation main menu, second-level menu
Announcement, user uses digital TV terminal, electronic program guides (Electrnic Program Guide) EPG page ads, volume bar advertisement,
The forms such as corner advertisement, caption strips advertisement are shown.
In the present embodiment, receiver 101, memory 102, the transmitter 103 of CAM cards can be used as single module,
It can be used as to integrate and realize on one module, can be communicated between CAM cards and main frame by IC communication protocols, and should
It can be connected between CAM cards and main frame by USB interface or IC interfaces.
In addition, in the present embodiment, CAM cards realize the aobvious of the first advertising message according to the request sent by Receiving Host
Show, in actual applications, the CAM cards actively can also send first advertising message to main frame, so as to realize first advertisement
The display of information, specific here is omitted.
In the embodiment of the present invention, targeted advertisements type information is preset in the Flash Memory of CAM cards, works as receiver
When 101 first comprising advertisement type information for receiving main frame transmission are asked, processor 102 can determine the adline
Whether information is preset targeted advertisements type information, then transmitter 103 to main frame send response message, make the main frame according to
The response message send include advertising message second request, the transmitter 103 further according to this second ask to main frame send this
Advertising message, main frame is set to show the advertising message by UI, referring now to prior art, the CAM cards are without additional allocation resource pair
The advertising message of operator carries out filtering descrambling, but can determine that carrier customization by preset advertisement type information
Advertising message corresponding to advertisement type information, and the advertising message is shown, so as to save the resource of CAM cards, ensure
The CAM cards realize that normal filtration descrambles.
2nd, interacting between CAM cards and main frame, the switching of advertising message is realized：
In above example, the advertisement type information in the processor 102 of CAM cards determines the first request of main frame transmission
For targeted advertisements information when, the Receiving Host of receiver 101 send second request, and by transmitter 103 to main frame send should
First advertising message corresponding to advertisement type information, so that the main frame shows first advertising message by UI, in another implementation
In example, the first advertising message can also be switched to the second advertising message to be shown by the CAM cards by interacting between main frame
Show.
Please continue to refer to Fig. 1, a kind of CAM cards that the embodiment of the present invention two provides include：
Processor 102, it is also used to determine whether to meet preset switching condition.
It is understood that in the present embodiment, the preset switching condition is the time that advertising message is shown, such as in advance
Time that advertisement is shown is set as 2 minutes, the processor 102 may determine that first advertising message shows whether the time reaches
At 2 minutes, the duration of the timer in CAM cards can be specifically arranged to 2 minutes, then judge whether the timer surpasses again
When.
It should be noted that actually should in, the switching condition can also be receiver 101 receive main frame transmission
The request shown for switching advertising message, this is not limited here.
Transmitter 103, it is additionally operable to when the processor determines to meet preset switching condition, to main frame hair the 3rd
Request, the second advertisement type information is carried in the 3rd request, so that the main frame determines the second adline letter
Whether breath is preset targeted advertisements type information.
It is understood that advertisement type information corresponding to the advertising message that be able to will be shown is stored in main frame, work as master
, it is necessary to which whether the preferred adline for judging the advertising message is that main function reaches when machine receives the advertising message of CAM cards transmission
One kind in the advertisement type information of display is supported, if it is, the advertising message is shown, if it is not, then can not show.Such as
Judge that the UI of the main frame shows that the first advertising information temporal reaches and presets the time by processor 102 in CAM cards, pass through
Transmitter 103 sends the 3rd request for carrying the second advertisement type information to main frame, and then the main frame judges that this is second wide again
Accuse whether category information is the advertising message type for supporting display.
Receiver 101, it is additionally operable to when the main frame determines that second advertisement type information is preset targeted advertisements class
During type information, the response message that the main frame is sent is received.
It is understood that main frame can will determine that out that second advertisement type information is preset targeted advertisements type
During information, the judged result can be sent to by CAM cards by the form of response message, the CAM cards are received by receiver 101
The response message, when it is not preset targeted advertisements type information that main frame, which judges second advertisement type information, then not
Send response message.
Transmitter 103, it is additionally operable to, when the receiver receives the response message, the second advertisement be sent to the main frame
Information, so that first advertising message is switched to the second advertising message to be shown by the main frame by the UI.
It should be noted that the main frame shows the form of the second advertising message with showing the first advertising message phase by UI
It is together, specific that here is omitted.
In the embodiment of the present invention, when the processor 102 of CAM cards judges that the duration that the first advertising message is shown reaches default
When long, the 3rd request is sent to main frame by transmitter 103, the adline for then determining the 3rd request in main frame asks letter
Cease for preset targeted advertisements type information when, transmitter 103 to the main frame send the second advertising message, make the main frame by first
Advertising message switches to the second advertising message to be shown, so as to enable the host to the quick display that must switch advertising message.
3rd, interacting between CAM cards and main frame, the closing of advertising message is realized：
In above example, determine that main frame shows that the duration of the first advertising message is to reach pre- in the processor 102 of CAM cards
If during duration, three requests are sent to main frame by transmitter, and when main frame judges the advertisement type information in the 3rd request
For preset advertisement category information when, by transmitter 103 to main frame send the second advertising message, make main frame wide by first by UI
Accusing information switches to the second advertising message to be shown, in actual applications, the CAM cards can also pass through the friendship between main frame
Mutually, realize and the advertising message of display is closed.
Please continue to refer to Fig. 1, a kind of CAM cards that the embodiment of the present invention three provides include：
The processor 102, it is also used to determine whether to meet preset closedown condition.
It is understood that can preserve the playing duration of carrier customization advertising message in CAM cards, the playing duration can
To be set by user according to being actually needed, advertising message is closed using the playing duration of the setting as triggering processor 102
Condition.
It should be noted that actually should in, the closedown condition can also be receiver 101 receive main frame transmission
The request shown for closing advertising message, this is not limited here.
Transmitter 103, it is additionally operable to, when the processor determines to meet preset closedown condition, the be sent to the main frame
Four requests, second advertising message is carried in the 4th request, so that by UI to close described second wide for the main frame
Accuse the display of information.
It is understood that the processor 102 in CAM cards judges advertising information temporal that the UI of the main frame currently shows
Reach the duration of setting, send the 4th request for carrying the advertising message currently shown to main frame by transmitter 103, make this
The advertising message that Host Shutdown is currently shown, wherein, the advertising message currently shown can be the first advertising message and second
At least one of advertising message, this is not limited here.
In the embodiment of the present invention, when the processor 102 of CAM cards judges that the duration that the second advertising message is shown reaches setting
When long, the 4th request for carrying the second advertising message is sent to main frame by transmitter 103, making the Host Shutdown, this is second wide
Information is accused, the advertising message of setting duration is exceeded by closing, host resource can be saved, lifts Consumer's Experience.
4th, interacting between CAM cards and main frame, the renewal of advertising message is realized：
In above example, when the processor 102 of CAM cards determines to meet closedown condition, by transmitter 103 to main frame
The request for closing current display advertising message is sent, main frame is closed the display of the second advertising message by UI, in reality
In, the CAM cards can also be realized and the advertising message of display is updated by interacting between main frame.
Please continue to refer to Fig. 1, a kind of CAM cards that the embodiment of the present invention four provides include：
The processor 102, it is additionally operable to when it is determined that meeting preset update condition, preset advertising message is carried out more
Newly.
It is understood that user may be set in CAM cards the cycle for setting advertising message renewal, for example can set
Update cycle is 24 hours, and the update cycle can be adjusted according to being actually needed, and processor 102 can preserve renewal week
Phase, and using the update cycle as update condition.
In actual applications, for processor 102 when receiving the more new command of external equipment transmission, the processor 102 is right
The advertising message of storage is updated.
Wherein, the processor 102 can be updated by way of OTA upgradings to the advertising message stored in CAM cards,
Personalized customization advertising business can be carried out, such as：Startup advertisement, advertisement ejection time and advertisement show range size, position
Put, and can select which type of mode to show advertising message by by CAM menus, such as：MMI bullet frames are shown extensively
Information is accused, corner advertisement shows, captions rolling shows that CAM menus can also control the opening and closing of advertising message.
A kind of CAM cards in the embodiment of the present invention are described above, below to one kind in the embodiment of the present invention
Data processing method is described, and specifically, can be interacted between CAM cards and main frame and realize showing, extensively for advertising message
Five aspects of renewal for accusing the switching of information, the closing of advertising message and advertising message are illustrated respectively.
First, interacting between CAM cards and main frame, the display of advertising message is realized：
Referring to Fig. 2, a kind of data processing method that the embodiment of the present invention five provides includes：
201st, the first request that CAM cards Receiving Host is sent, the first advertisement type information is carried in first request.
In broadcasting program broadcast, it may be necessary to intercut the advertising message of carrier customization, or when main frame is started shooting, need
Startup advertisement information is played, the first request that now CAM cards can be sent with Receiving Host, it is wide to carry this in first request
Accuse the first advertisement type information corresponding to information.
It should be noted that the advertisement type information can be the advertisement type information of carrier customization, or user
Customized advertisement type information, this is not limited here.
In addition to 202 alternatively, in the present embodiment after step 201,.
202nd, the CAM cards obtain the targeted advertisements type information.
CAM cards obtain advertising message, and analyze the adline of the advertising message, so as to obtain advertisement type information, and
The advertisement type information is preserved, such as after analyzing advertising message, by the advertising message of the different adlines
Plus mark, and by the advertising message classification preservation is carried out according to different marks.
It should be noted that the advertisement type information can also be that user can be according to by the advertising message of carrier customization
Advertisement type information, be pre-configured in the CAM cards, or the type of the advertising message is analyzed by other equipment
Afterwards, CAM cards are sent to, this is not limited here.
It should be noted that the advertisement type information for the advertising message that the targeted advertisements type information plays for needs, than
Such as startup advertisement.Wherein, advertisement type information can be stored in the form of parameter in the CAM cards, and it is sorted should
The form of advertising message is the unified form formed after CAM cards and Host Negotiation.
203rd, when it is determined that whether first advertisement type information is preset targeted advertisements type information, the CAM
Block to the main frame and send response message.
After the CAM clampings receive the first request of main frame transmission, the CAM cards, which may determine that, receives first request
Whether the advertisement type information of middle carrying is preset targeted advertisements type information, if so, then the CAM cards continue to main frame hair
The second request sent, if it is not, then the CAM cards receive the first request of main frame transmission again.
204th, the second request that the main frame is sent according to the response message, second request are received in the CAM clampings
In carry the first advertising message.
It is understood that in the response message that main frame is sent from CAM cards, judged result is known, when the judged result is
It is that then main frame sends the second request to CAM cards, advertisement letter corresponding with the advertisement type information is carried in second request
Breath, now the CAM cards can be received in the advertising message, such as the present embodiment, and the advertising message is the first advertising message.
205th, the CAM cards send first advertising message, so that described according to the described second request to the main frame
Main frame shows first advertising message by UI.
It should be noted that the UI of the main frame specifically can be wide with startup advertisement, the advertisement of navigation main menu, second-level menu
Announcement, user uses digital TV terminal, electronic program guides (Electrnic Program Guide) EPG page ads, volume bar advertisement,
The forms such as corner advertisement, caption strips advertisement are shown.
2nd, interacting between CAM cards and main frame, the switching of advertising message is realized：
Referring to Fig. 3, a kind of data processing method that the embodiment of the present invention six provides includes：
301st, the first request that CAM cards Receiving Host is sent, the first advertisement type information is carried in first request.
302nd, the CAM cards obtain the targeted advertisements type information.
CAM cards obtain advertising message, and analyze the adline of the advertising message, so as to obtain advertisement type information, and
The advertisement type information is preserved, such as after analyzing advertising message, by the advertising message of the different adlines
Plus mark, and by the advertising message classification preservation is carried out according to different marks.
303rd, when it is determined that whether first advertisement type information is preset targeted advertisements type information, the CAM
Block to the main frame and send response message.
304th, the second request that the main frame is sent according to the response message, second request are received in the CAM clampings
In carry the first advertising message.
305th, the CAM cards send first advertising message, so that described according to the described second request to the main frame
Main frame shows first advertising message by UI.
It should be noted that the execution method of step 301 to 305 is identical with embodiment one in the embodiment of the present invention, herein
Repeat no more.
306th, when determining whether to meet preset switching condition, the CAM cards are described to the request of main frame hair the 3rd
The second advertisement type information is carried in 3rd request, so that the main frame determines whether second advertisement type information is pre-
The targeted advertisements type information put.
It is understood that in the present embodiment, the preset switching condition is the time that advertising message is shown, such as in advance
Time that advertisement is shown is set as 2 minutes, the processor 102 may determine that first advertising message shows whether the time reaches
At 2 minutes, the duration of the timer in CAM cards can be specifically arranged to 2 minutes, then judge whether the timer surpasses again
When.
It is understood that advertisement type information corresponding to the advertising message that be able to will be shown is stored in main frame, work as master
, it is necessary to which whether the preferred adline for judging the advertising message is that main function reaches when machine receives the advertising message of CAM cards transmission
One kind in the advertisement type information of display is supported, if it is, the advertising message is shown, if it is not, then can not show.Such as
Judge that the UI of the main frame shows that the first advertising information temporal reaches and presets the time by processor 102 in CAM cards, pass through
Transmitter 103 sends the 3rd request for carrying the second advertisement type information to main frame, and then the main frame judges that this is second wide again
Accuse whether category information is the advertising message type for supporting display.
307th, it is described when it is preset targeted advertisements type information that the main frame, which determines second advertisement type information,
The response message that the main frame is sent is received in CAM clampings.
It is understood that main frame can will determine that out that second advertisement type information is preset targeted advertisements type
During information, the judged result can be sent to by CAM cards by the form of response message, the CAM cards are received by receiver 101
The response message, when it is not preset targeted advertisements type information that main frame, which judges second advertisement type information, then not
Send response message.
308th, when the receiver receives the response message, the CAM cards send the second advertisement letter to the main frame
Breath, so that first advertising message is switched to the second advertising message to be shown by the main frame by the UI.
3rd, interacting between CAM cards and main frame, the closing of advertising message is realized：
Referring to Fig. 4, a kind of data processing method that the embodiment of the present invention seven provides includes：
401st, the first request that CAM cards Receiving Host is sent, the first advertisement type information is carried in first request.
402nd, the CAM cards obtain the targeted advertisements type information.
CAM cards obtain advertising message, and analyze the adline of the advertising message, so as to obtain advertisement type information, and
The advertisement type information is preserved, such as after analyzing advertising message, by the advertising message of the different adlines
Plus mark, and by the advertising message classification preservation is carried out according to different marks.
403rd, when it is determined that whether first advertisement type information is preset targeted advertisements type information, the CAM
Block to the main frame and send response message.
404th, the second request that the main frame is sent according to the response message, second request are received in the CAM clampings
In carry the first advertising message.
405th, the CAM cards send first advertising message, so that described according to the described second request to the main frame
Main frame shows first advertising message by UI.
Alternatively, in the present embodiment, 406 are also included after step 405.
406th, when determining whether to meet preset switching condition, the CAM cards are described to the request of main frame hair the 3rd
The second advertisement type information is carried in 3rd request, so that the main frame determines whether second advertisement type information is pre-
The targeted advertisements type information put.
407th, it is described when it is preset targeted advertisements type information that the main frame, which determines second advertisement type information,
The response message that the main frame is sent is received in CAM clampings.
It is understood that main frame can will determine that out that second advertisement type information is preset targeted advertisements type
During information, the judged result can be sent to by CAM cards by the form of response message, the CAM cards are received by receiver 101
The response message, when it is not preset targeted advertisements type information that main frame, which judges second advertisement type information, then not
Send response message.
408th, when the receiver receives the response message, the CAM cards send the second advertisement letter to the main frame
Breath, so that first advertising message is switched to the second advertising message to be shown by the main frame by the UI.
In the present embodiment, step 401 to 408 is identical with embodiment three, and specific here is omitted.
409th, the CAM cards determine whether to meet preset closedown condition.
It is understood that can preserve the playing duration of carrier customization advertising message in CAM cards, the playing duration can
To be set by user according to being actually needed, the condition of advertising message is closed using the playing duration of the setting as triggering.
It should be noted that actually should in, the closedown condition can also be CAM clampings receive main frame transmission be used for
The request that advertising message is shown is closed, this is not limited here.
410th, when it is determined that meeting preset closedown condition, the CAM cards send the 4th request to the main frame, and described the
Second advertising message is carried in four requests, so that the main frame closes the display of second advertising message by UI.
It is understood that judge that the advertising information temporal that the UI of the main frame is currently shown reaches setting in CAM cards
During duration, the 4th request for carrying the advertising message currently shown is sent to main frame, the Host Shutdown is currently shown wide
Information is accused, wherein, the advertising message currently shown can be at least one of the first advertising message and the second advertising message, have
Body is not construed as limiting herein.
4th, interacting between CAM cards and main frame, the closing of advertising message is realized：
Referring to Fig. 5, a kind of data processing method that the embodiment of the present invention eight provides includes：
501st, the first request that CAM cards Receiving Host is sent, the first advertisement type information is carried in first request.
502nd, the CAM cards obtain the targeted advertisements type information.
CAM cards obtain advertising message, and analyze the adline of the advertising message, so as to obtain advertisement type information, and
The advertisement type information is preserved, such as after analyzing advertising message, by the advertising message of the different adlines
Plus mark, and by the advertising message classification preservation is carried out according to different marks.
503rd, when it is determined that whether first advertisement type information is preset targeted advertisements type information, the CAM
Block to the main frame and send response message.
504th, the second request that the main frame is sent according to the response message, second request are received in the CAM clampings
In carry the first advertising message.
505th, the CAM cards send first advertising message, so that described according to the described second request to the main frame
Main frame shows first advertising message by UI.
Alternatively, in the present embodiment, 406,407 and 408 are also included after step 405.
506th, when determining whether to meet preset switching condition, the CAM cards are described to the request of main frame hair the 3rd
The second advertisement type information is carried in 3rd request, so that the main frame determines whether second advertisement type information is pre-
The targeted advertisements type information put.
507th, it is described when it is preset targeted advertisements type information that the main frame, which determines second advertisement type information,
The response message that the main frame is sent is received in CAM clampings.
It is understood that main frame can will determine that out that second advertisement type information is preset targeted advertisements type
During information, the judged result can be sent to by CAM cards by the form of response message, the CAM cards are received by receiver 101
The response message, when it is not preset targeted advertisements type information that main frame, which judges second advertisement type information, then not
Send response message.
508th, when the receiver receives the response message, the CAM cards send the second advertisement letter to the main frame
Breath, so that first advertising message is switched to the second advertising message to be shown by the main frame by the UI.
Alternatively, in the present embodiment, 409 and 410 are also included after step 408.
509th, the CAM cards determine whether to meet preset closedown condition.
510th, when it is determined that meeting preset closedown condition, the CAM cards send the 4th request to the main frame, and described the
Second advertising message is carried in four requests, so that the main frame closes the display of second advertising message by UI.
In the present embodiment, step 501 to 510 is identical with example IV, and specific here is omitted.
511st, when CAM cards are when it is determined that meet preset update condition, preset advertising message is updated.
It is understood that user may be set in CAM cards the cycle for setting advertising message renewal, for example can set
Update cycle is 24 hours, and the update cycle can be adjusted according to being actually needed, and CAM cards can preserve the update cycle,
And using the update cycle as update condition.
In actual applications, when CAM is stuck in the more new command for receiving external equipment transmission, the CAM cards are to the wide of storage
Information is accused to be updated.
Wherein, CAM cards can be updated by way of OTA upgradings to the advertising message stored in CAM cards, can also be entered
Row personalized customization advertising business, such as：Range size that startup advertisement, the time of advertisement ejection and advertisement are shown, position etc., and
And can select which type of mode to show advertising message by by CAM menus, such as：MMI bullets frame shows advertising message,
Corner advertisement shows, captions rolling shows that CAM menus can also control the opening and closing of advertising message.
A kind of data processing method of the embodiment of the present invention is described above, with reference to Fig. 6 to of the invention real
A kind of data handling system for applying example is described, and specifically includes：
Conditional Access Module CAM cards 601 and main frame 602.
Wherein, CAM cards 601 are used for the first request that Receiving Host 602 is sent, and it is wide to carry first in first request
Accuse type information；
The CAM cards, it is additionally operable to when whether determination first advertisement type information is preset targeted advertisements type letter
During breath, the CAM cards 601 send response message to the main frame 602；
The main frame 602, the response message sent for receiving the CAM cards 601, and generated according to the response message
Second request.
The CAM cards 601, it is additionally operable to receive the second request that the main frame 602 is sent according to the response message, it is described
The first advertising message is carried in second request；
The CAM cards 601, it is additionally operable to, according to the described second request, first advertising message be sent to the main frame.
The main frame 602, shown for receiving first advertising message, and by the advertising message by UI.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
In several embodiments provided herein, it should be understood that disclosed system, apparatus and method can be with
Realize by another way.For example, device embodiment described above is only schematical, for example, the unit
Division, only a kind of division of logic function, can there is other dividing mode, such as multiple units or component when actually realizing
Another system can be combined or be desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or
The mutual coupling discussed or direct-coupling or communication connection can be the indirect couplings by some interfaces, device or unit
Close or communicate to connect, can be electrical, mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use
When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part to be contributed in other words to prior art or all or part of the technical scheme can be in the form of software products
Embody, the computer software product is stored in a storage medium, including some instructions are causing a computer
Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment methods described of the present invention
Portion or part steps.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
Described above, the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although with reference to before
Embodiment is stated the present invention is described in detail, it will be understood by those within the art that：It still can be to preceding
State the technical scheme described in each embodiment to modify, or equivalent substitution is carried out to which part technical characteristic；And these
Modification is replaced, and the essence of appropriate technical solution is departed from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
- A kind of 1. condition reception CAM cards, it is characterised in that including：Receiver, the first request sent for Receiving Host, the first advertisement type information is carried in first request；Processor, for determining whether first advertisement type information is preset targeted advertisements type information, the target Advertisement type information includes the type information of the advertising message of carrier customization；Transmitter, for when it is determined that first advertisement type information is preset targeted advertisements type information, to the master Machine sends the first response message；The receiver, is additionally operable to receive the second request that the main frame is sent according to first response message, and described second Ask to be used to indicate the first advertising message；The transmitter, it is additionally operable to, according to the described second request, first advertising message be sent to the main frame, so that described Main frame shows first advertising message by UI.
- 2. CAM cards according to claim 1, it is characterised in that the processor, be additionally operable to obtain the targeted advertisements class Type information.
- 3. CAM cards according to claim 2, it is characterised in that the processor, specifically for obtaining advertising message, and The advertisement type information of advertising message is determined, is preserved the advertisement type information as targeted advertisements type information.
- 4. CAM cards according to claim 1, it is characterised in that the processor, be also used to determine whether to meet preset Switching condition；The transmitter, it is additionally operable to when the processor determines to meet preset switching condition, please to main frame hair the 3rd Ask, the second advertisement type information is carried in the 3rd request, so that the main frame determines second advertisement type information Whether it is advertisement type information that the main frame supports display；The receiver, it is additionally operable to when the main frame determines that second advertisement type information supports the wide of display for the main frame When accusing type information, the response message that the main frame is sent is received；The transmitter, it is additionally operable to, when the receiver receives the response message, the second advertisement letter be sent to the main frame Breath, so that first advertising message is switched to the second advertising message to be shown by the main frame by the UI.
- 5. CAM cards according to any one of claim 1 to 4, it is characterised in that the processor is also used to determine whether Meet preset closedown condition；The transmitter, it is additionally operable to, when the processor determines to meet preset closedown condition, the 4th be sent to the main frame Request, the described 4th asks to be used to indicate the second advertising message, so that the main frame closes second advertising message by UI Display.
- A kind of 6. data processing method, it is characterised in that including：The first request that CAM cards Receiving Host is sent, the first advertisement type information is carried in first request；When it is determined that whether first advertisement type information is preset targeted advertisements type information, the CAM cards are to described Main frame sends response message, and the targeted advertisements type information includes the type information of the advertising message of carrier customization；The second request that the main frame is sent according to the response message is received in the CAM clampings, and described second asks to be used to indicate First advertising message；The CAM cards send first advertising message, so that the main frame passes through according to the described second request to the main frame UI shows first advertising message.
- 7. according to the method for claim 6, it is characterised in that determine first advertisement type information in the CAM cards Before whether being preset targeted advertisements type information, in addition to：The CAM cards obtain the targeted advertisements type information.
- 8. according to the method for claim 7, it is characterised in that the CAM cards obtain the targeted advertisements type information bag Include：The CAM cards obtain advertising message；The CAM cards determine the advertisement type information of the advertising message；The CAM cards are preserved the advertisement type information as targeted advertisements type information.
- 9. according to the method for claim 6, it is characterised in that send the first advertisement letter to the main frame in the CAM cards After breath, in addition to：The CAM cards determine whether to meet preset switching condition；When it is determined that meeting preset switching condition, the CAM cards send the 3rd request to the main frame, in the 3rd request The second advertisement type information is carried, so that the main frame determines whether second advertisement type information is that the main frame is supported The advertisement type information of display；It is described when the main frame determines that second advertisement type information supports the advertisement type information shown for the main frame The second response message that the main frame is sent is received in CAM clampings；The CAM cards send the second advertising message, so that the main frame passes through according to second response message to the main frame First advertising message is switched to the second advertising message to be shown by the UI.
- 10. the method according to any one of claim 6 to 9, it is characterised in that sent out in the CAM cards to the main frame After sending the second advertisement information, in addition to：The CAM cards determine whether to meet preset closedown condition；When it is determined that meeting preset closedown condition, the CAM cards send the 4th request to the main frame, and the 4th request is used In indicating the second advertising message, so that the main frame closes the display of second advertising message by UI.
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