CN104462248B - The method, apparatus and server of web page contents are provided - Google Patents
The method, apparatus and server of web page contents are provided Download PDFInfo
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- CN104462248B CN104462248B CN201410665068.1A CN201410665068A CN104462248B CN 104462248 B CN104462248 B CN 104462248B CN 201410665068 A CN201410665068 A CN 201410665068A CN 104462248 B CN104462248 B CN 104462248B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The method, apparatus and server of web page contents are provided the present invention provides a kind of, relates generally to Internet technical field, main purpose is to provide web page contents appropriate for each user.Method includes: the access request to particular webpage for receiving client and sending；The attribute that the user recorded for the collections of web pages comprising particular webpage executes the first web page contents of specific behavior to it is obtained from client；According to the attribute of the first web page contents, second web page contents with respective attributes are searched；It sends client for the second web page contents to show, to respond access request.According to the technique and scheme of the present invention, the web page contents of its approval can be provided for each user.
Description
Technical field
The present invention relates to Internet technical fields, provide the method, apparatus kimonos of web page contents in particular to a kind of
Business device.
Background technique
Currently, usually it can be seen that various links on a website, by the link can in associated stations or
Webpage outside standing, wherein many webpages are the advertisement pages for attracting user to buy entity or virtual product.For example, certain game
Manufacturer is that the link on certain website is associated with the advertisement page of its game, then user clicks the wide of accessible game after the link
Accuse the page.
In general, the text of advertisement page, image etc. all make more superior, more users are attracted with this.But no
With the style of user preferences, the content of the same page may enjoy a lot for a user, and for another user
For may lack attraction.Even if the page superior again of content production, can not also obtain the satisfaction of all users.Therefore,
How to be each user to provide the webpage with appropriate content, just becomes the problem for needing to overcome.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind
The method, apparatus and server of the offer web page contents of problem are provided.
According to one aspect of the present invention, a kind of method of offer web page contents is provided comprising: receive client hair
The access request to particular webpage sent；It obtains from the client and is recorded for the collections of web pages comprising the particular webpage
User it is executed specific behavior the first web page contents attribute；According to the attribute of first web page contents, tool is searched
There are the second web page contents of respective attributes；It sends the client for second web page contents to show, to respond
State access request.
Another aspect according to the present invention provides a kind of device of offer web page contents comprising: access request receives
Module, for receiving the access request to particular webpage of client transmission；Attribute obtains module, for obtaining from the client
The user recorded for the collections of web pages comprising the particular webpage is taken to execute the first web page contents of specific behavior to it
Attribute；Web page contents searching module searches second net with respective attributes for the attribute according to first web page contents
Page content；Web page contents sending module is shown for sending the client for second web page contents, with response
The access request.
According to the present invention in another aspect, providing a kind of server comprising: the dress of above-mentioned offer web page contents
It sets.
According to above technical scheme, it is known that be originally that the method and apparatus of offer web page contents of invention have the advantage that
When user performs specific behavior for the first web page contents, illustrate that user is to approve to the first web page contents
's；So according to the attribute of the first web page contents, the second acquired web page contents are also what user was approved, by the second webpage
Content is sent to client to be presented to the user, and is easy to get the satisfaction of user；It can be seen that according to the technique and scheme of the present invention
The web page contents of its approval can be provided for each user.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows the flow chart of the method according to an embodiment of the invention for providing web page contents；
Fig. 2 shows the flow charts of the method according to an embodiment of the invention for providing web page contents；
Fig. 3 shows the flow chart of the method according to an embodiment of the invention for providing web page contents；
Fig. 4 shows the flow chart of the method according to an embodiment of the invention for providing web page contents；
Fig. 5 shows the flow chart of the method according to an embodiment of the invention for providing web page contents；
Fig. 6 shows the block diagram of the device according to an embodiment of the invention for providing web page contents；
Fig. 7 shows the block diagram of the device according to an embodiment of the invention for providing web page contents；
Fig. 8 shows the block diagram of the device according to an embodiment of the invention for providing web page contents；
Fig. 9 shows the block diagram of the device according to an embodiment of the invention for providing web page contents；
Figure 10 shows the block diagram of the device according to an embodiment of the invention for providing web page contents；
Figure 11 shows the block diagram of server according to an embodiment of the invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
As shown in Figure 1, providing a kind of method of offer web page contents in one embodiment of the present of invention comprising:
Step 110, the access request to particular webpage that client is sent is received.In the present embodiment, to client
Type is not limited, for example, its application program that can be browser or other browsable webpages.
Step 120, the user recorded for the collections of web pages comprising particular webpage being obtained from client, spy is executed to it
Determine the attribute of the first web page contents of behavior.In the present embodiment, particular webpage is not limited, can be any type
Webpage；Other webpages of collections of web pages are not limited, other webpages can have the same or similar with particular webpage
Feature, for example, belonging to game class (feature) webpage；The type of specific behavior is not limited, can be and be able to reflect
The behavior that user approves the first web page contents out, for example, to the first web page contents carried out click, the residence time it is very long etc.
Deng；Storage location to the attribute in client is not limited, for example, browser can store in cookie, it is right
It can store in its is data cached in other applications.
Step 130, according to the attribute of the first web page contents, second web page contents with respective attributes are searched.In this reality
It applies in example, the type of attribute is not limited comprising but it is not limited to the image in the first web page contents, text, audio, view
Frequency or multimedia type and author.In the case where user expresses one's approval to the first web page contents, searched with first
The second web page contents that web page contents have corresponding attribute can also obtain the approval of user.
Step 140, it sends client for the second web page contents to show, to respond access request.According to this implementation
The technical solution of example, for each user behavior come can be each user to the client push web page contents of user
The web page contents of its approval are all provided.
For example, user clicks the link on certain game website in a browser, the advertisement page of certain game is requested access to
1, the advertisement page 1 and the advertisement page 2 of another game belong to same collections of web pages.Process is as follows as can be seen from FIG. 1: from user
In the cookie of browser, user is obtained when accessing advertisement page 2, once carried out the trip of game registration behavior (specific behavior)
Image style --- swordsman's style (attribute) of play advertisement；Lookup is equally the advertisement of swordsman's style (attribute), and is sent to use
The browser at family, is shown to user in a browser.Because user once carried out registration operation in the advertisement of other game,
This illustrates user preferences swordsman's game, is suitable for swordsman's game advertisement being pushed to him.
As shown in Fig. 2, providing a kind of method of offer web page contents in one embodiment of the present of invention comprising:
Step 210, the behavioral data for the user that client is sent is received.In the present embodiment, behavioral data refers to anti-
The data for the behavior that user carries out webpage are reflected, for example, user has input what information, residence time on which webpage
Length etc..
Step 220, according to the behavioral data of user, judge whether user performs specific behavior to the first web page contents.
In the present embodiment, the type of specific behavior is not limited, can be and is able to reflect out user to the first web page contents
The behavior of approval, for example, to the first web page contents carried out click, the residence time it is very long etc..
Step 230, when the judgment result is yes, obtain the attribute of the first web page contents and record in the client.At this
In embodiment, the type of attribute is not limited comprising but be not limited to the image in the first web page contents, text, audio,
Video or multimedia type and author；Storage location to the attribute in client is not limited, for example, for browsing
Device can store in cookie, and other applications can store in its is data cached.
Step 240, the access request to particular webpage that client is sent is received.In the present embodiment, to client
Type is not limited, for example, its application program that can be browser or other browsable webpages.
Step 250, the user recorded for the collections of web pages comprising particular webpage being obtained from client, spy is executed to it
Determine the attribute of the first web page contents of behavior.In the present embodiment, particular webpage is not limited, can be any type
Webpage；Other webpages of collections of web pages are not limited, other webpages can have the same or similar with particular webpage
Feature, for example, belonging to game class (feature) webpage.
Step 260, according to the attribute of the first web page contents, second web page contents with respective attributes are searched.In this reality
It applies in example, in the case where user expresses one's approval to the first web page contents, the category corresponding with the first web page contents tool searched
Second web page contents of property can also obtain the approval of user.
Step 270, it sends client for the second web page contents to show, to respond access request.According to this implementation
The technical solution of example, for each user behavior come can be each user to the client push web page contents of user
The web page contents of its approval are all provided.
For example, as can be seen from FIG. 2, when server monitoring user to access pages 1, registration that the game advertisement of return is carried out
Behavior (specific behavior) obtains the beauty of the game advertisement (the first web page contents) when monitoring user and having carried out registration behavior
Art author A (attribute), and be recorded in the cookie of user browser.It after clickthrough, is somebody's turn to do on game website in user
Linking corresponding is the page 2 that another game an of page set is belonged to the page 1, and server is from user browser
The information of the author A (attribute) is extracted in cookie, and is searched the author A and participated in the advertisement of fine arts production (in the second webpage
Hold), and send browser for the advertisement and present.User carries out registration behavior representation, and it approves the fine arts style of author A,
So its other advertisement for being also easy to participate in author A production is satisfied with.
As shown in figure 3, providing a kind of method of offer web page contents in one embodiment of the present of invention comprising:
Step 310, the access request to particular webpage that client is sent is received.In the present embodiment, to client
Type is not limited, for example, its application program that can be browser or other browsable webpages.
Step 320, the user recorded for the collections of web pages comprising particular webpage being obtained from client, spy is executed to it
Determine the attribute of the first web page contents of behavior.In the present embodiment, particular webpage is not limited, can be any type
Webpage；Other webpages of collections of web pages are not limited, other webpages can have the same or similar with particular webpage
Feature, for example, belonging to game class (feature) webpage；The type of specific behavior is not limited, can be and be able to reflect
The behavior that user approves the first web page contents out, for example, to the first web page contents carried out click, the residence time it is very long etc.
Deng；Storage location to the attribute in client is not limited, for example, browser can store in cookie, it is right
It can store in its is data cached in other applications.
Step 331, corresponding multiple candidate web pages contents are set for collections of web pages, multiple candidate web pages contents are provided with
Attribute.In the present embodiment, candidate web pages content refers to the web page contents to be presented to user, sets in advance for each web page contents
Corresponding attribute is set, convenient for being searched by attribute.
Step 332, it according to the attribute of the first web page contents, selects from multiple candidate web pages contents with respective attributes
Second web page contents.In the present embodiment, since the web page contents to be presented to user have been prepared for, so being easier to find out
Suitable for the webpage presented to user.
Step 340, it sends client for the second web page contents to show, to respond access request.According to this implementation
The technical solution of example, for each user behavior come can be each user to the client push web page contents of user
The web page contents of its approval are all provided.
For example, user clicks the link of promotion in mobile phone shopping application program, request access to the wide of commodity sales promotion
Accuse the page 1.Process is as follows as can be seen from FIG. 3: from mobile phone shopping is applied it is data cached in, obtain the one click chain before user
When advertisement page 1 is asked in receiving, the mobile phone advertisement for once carrying out payment behavior (specific behavior) to buy, and obtain the ad content
Middle mobile phone (the first web page contents) is classified as electronic product (attribute)；Pre-prepd candidate web pages content in server
Are as follows: the advertisement of certain housing of clothing (attribute), the advertisement of certain tablet computer of electronic product (attribute), ticketing service class (attribute)
Certain air ticket advertisement, according to the electronic product of acquisition, the advertisement that can choose tablet computer is sent to the mobile phone purchase of user
Object application is presented.
As shown in figure 4, providing a kind of method of offer web page contents in one embodiment of the present of invention comprising:
Step 410, the access request to particular webpage that client is sent is received.In the present embodiment, to client
Type is not limited, for example, its application program that can be browser or other browsable webpages.
Step 420, the user recorded for the collections of web pages comprising particular webpage being obtained from client, spy is executed to it
Determine the attribute of the first web page contents of behavior.In the present embodiment, particular webpage is not limited, can be any type
Webpage；Other webpages of collections of web pages are not limited, other webpages can have the same or similar with particular webpage
Feature, for example, belonging to game class (feature) webpage；The type of specific behavior is not limited, can be and be able to reflect
The behavior that user approves the first web page contents out, for example, to the first web page contents carried out click, the residence time it is very long etc.
Deng；Storage location to the attribute in client is not limited, for example, browser can store in cookie, it is right
It can store in its is data cached in other applications.
It step 431, is multiple, and the corresponding attribute of the first web page contents and non-fully phase in the quantity of the first web page contents
Meanwhile statistics has the quantity of the first web page contents of same alike result.In the present embodiment, the first web page contents of same alike result
It can sort out, the first web page contents quantity of which generic attribute reflects approval of the user to which generic attribute web page contents more.
Step 432, according to the corresponding attribute of maximum first web page contents of statistical magnitude, searching has the of respective attributes
Two web page contents.
Step 440, it sends client for the second web page contents to show, to respond access request.According to this implementation
The technical solution of example, for each user behavior come can be each user to the client push web page contents of user
The web page contents of its approval are all provided.
For example, user clicks the link on web film in a browser, the poster page for newly showing film is requested access to
Face 1, the poster page 1 and another film poster page 2 belong to a collections of web pages.Process is as follows as can be seen from FIG. 4: from
In the cookie of family browser, user is obtained when accessing the poster page 2, once carried out the electricity of booking behavior (specific behavior)
Shadow poster (the first web page contents), discovery wherein include the film poster of 3 science fiction classes (attribute), 10 classes (attribute) between policemen and bandits
Film poster；So can search equally is that the film poster of class between policemen and bandits is sent to the browser of user, show in a browser
To user.
As shown in figure 5, providing a kind of method of offer web page contents in one embodiment of the present of invention comprising:
Step 510, the access request to particular webpage that client is sent is received.In the present embodiment, to client
Type is not limited, for example, its application program that can be browser or other browsable webpages.
Step 511, the corresponding information of multiple webpages is obtained, and multiple webpages are divided into one by the information of multiple webpages
Or multiple collections of web pages.In the present embodiment, the information of webpage is not limited, domain name, net including but not limited to webpage
The classification etc. of page.For example, the webpage for belonging to sport category can be used as a collections of web pages, the webpage under same domain name can be used as one
Set.The technical solution of the present embodiment is conducive to for similar web page being divided into together.
Step 520, the user recorded for the collections of web pages comprising particular webpage being obtained from client, spy is executed to it
Determine the attribute of the first web page contents of behavior.In the present embodiment, particular webpage is not limited, can be any type
Webpage；The type of specific behavior is not limited, can be and be able to reflect out what user approved the first web page contents
Behavior, for example, to the first web page contents carried out click, the residence time it is very long etc.；To the attribute in the storage position of client
It sets and is not limited, for example, can store in cookie for browser, other applications can store slow at it
In deposit data.
Step 530, according to the attribute of the first web page contents, second web page contents with respective attributes are searched.In this reality
It applies in example, the type of attribute is not limited comprising but it is not limited to the image in the first web page contents, text, audio, view
Frequency or multimedia type and author.In the case where user expresses one's approval to the first web page contents, searched with first
The second web page contents that web page contents have corresponding attribute can also obtain the approval of user.
Step 540, it sends client for the second web page contents to show, to respond access request.According to this implementation
The technical solution of example, for each user behavior come can be each user to the client push web page contents of user
The web page contents of its approval are all provided.
For example, the advertising page 1 and 2 for belonging to game class (information) is divided into same collections of web pages in advance according to Fig. 5,
Then user clicks the link on certain game website in a browser, when requesting access to the advertisement page 1 of certain game class (information),
Then from the cookie of user browser, user is obtained when accessing the advertisement page 2 of game class (information), once carried out game
The text style of the game advertisement of registration behavior (specific behavior) --- black matrix (attribute)；Lookup is equally bold text style
The advertisement of (attribute), and it is sent to the browser of user, it is shown to user in a browser.
As shown in fig. 6, providing a kind of device of offer web page contents in one embodiment of the present of invention comprising:
Access request receiving module 610 receives the access request to particular webpage that client is sent.In the present embodiment
In, the type of client is not limited, for example, its application program that can be browser or other browsable webpages.
Attribute obtains module 620, and the user couple recorded for the collections of web pages comprising particular webpage is obtained from client
The attribute of its first web page contents for executing specific behavior.In the present embodiment, particular webpage is not limited, is can be
Any kind of webpage；Other webpages of collections of web pages are not limited, other webpages can have identical with particular webpage
Or similar feature, for example, belonging to game class (feature) webpage；The type of specific behavior is not limited, can be
It is able to reflect out the behavior that user approves the first web page contents, for example, having carried out click, residence time to the first web page contents
It is very long etc.；Storage location to the attribute in client is not limited, for example, can store browser in cookie
In, other applications can store in its is data cached.
Web page contents searching module 630 searches second webpage with respective attributes according to the attribute of the first web page contents
Content.In the present embodiment, the type of attribute is not limited comprising but be not limited to the image in the first web page contents,
Text, audio, video or multimedia type and author.In the case where user expresses one's approval to the first web page contents, institute
The approval that user can be also obtained with the second web page contents that the first web page contents have corresponding attribute searched.
Web page contents sending module 640 sends client for the second web page contents and shows, is asked with response access
It asks.According to the technical solution of the present embodiment, for each user behavior come for the client push web page contents of user, can
To provide the web page contents of its approval for each user.
For example, user clicks the link on certain game website in a browser, the advertisement page of certain game is requested access to
1, the advertisement page 1 and the advertisement page 2 of another game belong to same collections of web pages.Process is as follows as can be seen from FIG. 1: from user
In the cookie of browser, user is obtained when accessing advertisement page 2, once carried out the trip of game registration behavior (specific behavior)
Image style --- swordsman's style (attribute) of play advertisement；Lookup is equally the advertisement of swordsman's style (attribute), and is sent to use
The browser at family, is shown to user in a browser.Because user once carried out registration operation in the advertisement of other game,
This illustrates user preferences swordsman's game, is suitable for swordsman's game advertisement being pushed to him.
As shown in fig. 7, providing a kind of device of offer web page contents in one embodiment of the present of invention comprising:
Behavioral data receiving module 710 receives the behavioral data for the user that client is sent.In the present embodiment, behavior
Data refer to the data for reflecting the behavior that user carries out webpage, for example, what letter user has input on which webpage
Breath, residence time length etc..
Behavior judgment module 720 judges whether user performs spy to the first web page contents according to the behavioral data of user
Determine behavior.In the present embodiment, the type of specific behavior is not limited, can be and is able to reflect out user to the first net
Page content approve behavior, for example, to the first web page contents carried out click, the residence time it is very long etc..
Attribute record module 730 obtains the attribute of the first web page contents and is recorded in client when the judgment result is yes
In.In the present embodiment, the type of attribute is not limited comprising but it is not limited to image, text in the first web page contents
Sheet, audio, video or multimedia type and author；Storage location to the attribute in client is not limited, for example,
Browser can store in cookie, other applications can store in its is data cached.
Access request receiving module 740 receives the access request to particular webpage that client is sent.In the present embodiment
In, the type of client is not limited, for example, its application program that can be browser or other browsable webpages.
Attribute obtains module 750, and the user couple recorded for the collections of web pages comprising particular webpage is obtained from client
The attribute of its first web page contents for executing specific behavior.In the present embodiment, particular webpage is not limited, is can be
Any kind of webpage；Other webpages of collections of web pages are not limited, other webpages can have identical with particular webpage
Or similar feature, for example, belonging to game class (feature) webpage.
Web page contents searching module 760 searches second webpage with respective attributes according to the attribute of the first web page contents
Content.In the present embodiment, in the case where user expresses one's approval to the first web page contents, searched with the first web page contents
The second web page contents for having corresponding attribute can also obtain the approval of user.
Web page contents sending module 770 sends client for the second web page contents and shows, is asked with response access
It asks.According to the technical solution of the present embodiment, for each user behavior come for the client push web page contents of user, can
To provide the web page contents of its approval for each user.
For example, as can be seen from FIG. 7, when server monitoring user to access pages 1, registration that the game advertisement of return is carried out
Behavior (specific behavior) obtains the beauty of the game advertisement (the first web page contents) when monitoring user and having carried out registration behavior
Art author A (attribute), and be recorded in the cookie of user browser.It after clickthrough, is somebody's turn to do on game website in user
Linking corresponding is the page 2 that another game an of page set is belonged to the page 1, and server is from user browser
The information of the author A (attribute) is extracted in cookie, and is searched the author A and participated in the advertisement of fine arts production (in the second webpage
Hold), and send browser for the advertisement and present.User carries out registration behavior representation, and it approves the fine arts style of author A,
So its other advertisement for being also easy to participate in author A production is satisfied with.
As shown in figure 8, providing a kind of device of offer web page contents in one embodiment of the present of invention comprising:
Access request receiving module 810 receives the access request to particular webpage that client is sent.In the present embodiment
In, the type of client is not limited, for example, its application program that can be browser or other browsable webpages.
Attribute obtains module 820, and the user couple recorded for the collections of web pages comprising particular webpage is obtained from client
The attribute of its first web page contents for executing specific behavior.In the present embodiment, particular webpage is not limited, is can be
Any kind of webpage；Other webpages of collections of web pages are not limited, other webpages can have identical with particular webpage
Or similar feature, for example, belonging to game class (feature) webpage；The type of specific behavior is not limited, can be
It is able to reflect out the behavior that user approves the first web page contents, for example, having carried out click, residence time to the first web page contents
It is very long etc.；Storage location to the attribute in client is not limited, for example, can store browser in cookie
In, other applications can store in its is data cached.
Corresponding multiple candidate web pages contents, multiple candidates are arranged for collections of web pages in candidate web pages curriculum offering module 831
Web page contents are provided with attribute.In the present embodiment, candidate web pages content refers to the web page contents to be presented to user, in advance
Corresponding attribute is set for each web page contents, convenient for being searched by attribute.
Web page contents searching module 832 selects tool from multiple candidate web pages contents according to the attribute of the first web page contents
There are the second web page contents of respective attributes.In the present embodiment, since the web page contents to be presented to user have been prepared for, institute
To be easier to find out the webpage for being suitable for presenting to user.
Web page contents sending module 840 sends client for the second web page contents and shows, is asked with response access
It asks.According to the technical solution of the present embodiment, for each user behavior come for the client push web page contents of user, can
To provide the web page contents of its approval for each user.
For example, user clicks the link of promotion in mobile phone shopping application program, request access to the wide of commodity sales promotion
Accuse the page 1.Process is as follows as can be seen from FIG. 8: from mobile phone shopping is applied it is data cached in, obtain the one click chain before user
When advertisement page 1 is asked in receiving, the mobile phone advertisement for once carrying out payment behavior (specific behavior) to buy, and obtain the ad content
Middle mobile phone (the first web page contents) is classified as electronic product (attribute)；Pre-prepd candidate web pages content in server
Are as follows: the advertisement of certain housing of clothing (attribute), the advertisement of certain tablet computer of electronic product (attribute), ticketing service class (attribute)
Certain air ticket advertisement, according to the electronic product of acquisition, the advertisement that can choose tablet computer is sent to the mobile phone purchase of user
Object application is presented.
As shown in figure 9, providing a kind of device of offer web page contents in one embodiment of the present of invention comprising:
Access request receiving module 910 receives the access request to particular webpage that client is sent.In the present embodiment
In, the type of client is not limited, for example, its application program that can be browser or other browsable webpages.
Attribute obtains module 920, and the user couple recorded for the collections of web pages comprising particular webpage is obtained from client
The attribute of its first web page contents for executing specific behavior.In the present embodiment, particular webpage is not limited, is can be
Any kind of webpage；Other webpages of collections of web pages are not limited, other webpages can have identical with particular webpage
Or similar feature, for example, belonging to game class (feature) webpage；The type of specific behavior is not limited, can be
It is able to reflect out the behavior that user approves the first web page contents, for example, having carried out click, residence time to the first web page contents
It is very long etc.；Storage location to the attribute in client is not limited, for example, can store browser in cookie
In, other applications can store in its is data cached.
Quantity statistics module 931 is multiple in the quantity of the first web page contents, and the corresponding attribute of the first web page contents is simultaneously
When non-fully identical, the quantity with the first web page contents of same alike result is counted.In the present embodiment, the first of same alike result
Web page contents can be sorted out, and the first web page contents quantity of which generic attribute reflects user more and recognizes which generic attribute web page contents
It can.
Web page contents searching module 932, according to the corresponding attribute of maximum first web page contents of statistical magnitude, lookup has
Second web page contents of respective attributes.
Web page contents sending module 940 sends client for the second web page contents and shows, is asked with response access
It asks.According to the technical solution of the present embodiment, for each user behavior come for the client push web page contents of user, can
To provide the web page contents of its approval for each user.
For example, user clicks the link on web film in a browser, the poster page for newly showing film is requested access to
Face 1, the poster page 1 and another film poster page 2 belong to a collections of web pages.Process is as follows as can be seen from FIG. 9: from
In the cookie of family browser, user is obtained when accessing the poster page 2, once carried out the electricity of booking behavior (specific behavior)
Shadow poster (the first web page contents), discovery wherein include the film poster of 3 science fiction classes (attribute), 10 classes (attribute) between policemen and bandits
Film poster；So can search equally is that the film poster of class between policemen and bandits is sent to the browser of user, show in a browser
To user.
As shown in Figure 10, a kind of device of offer web page contents is provided in one embodiment of the present of invention comprising:
Access request receiving module 1010 receives the access request to particular webpage that client is sent.In the present embodiment
In, the type of client is not limited, for example, its application program that can be browser or other browsable webpages.
Collections of web pages division module 1011 obtains the corresponding information of multiple webpages, and will be multiple by the information of multiple webpages
Webpage is divided into one or more collections of web pages.In the present embodiment, the information of webpage is not limited, including but not limited to
Domain name, classification of webpage of webpage etc..For example, the webpage for belonging to sport category can be used as a collections of web pages, under same domain name
Webpage can be used as a set.The technical solution of the present embodiment is conducive to for similar web page being divided into together.
Attribute obtains module 1020, and the user couple recorded for the collections of web pages comprising particular webpage is obtained from client
The attribute of its first web page contents for executing specific behavior.In the present embodiment, particular webpage is not limited, is can be
Any kind of webpage；The type of specific behavior is not limited, can be and be able to reflect out user in the first webpage
Hold approve behavior, for example, to the first web page contents carried out click, the residence time it is very long etc.；To the attribute in client
Storage location be not limited, for example, can store in cookie for browser, other applications can be deposited
Storage is in its is data cached.
Web page contents searching module 1030 searches second net with respective attributes according to the attribute of the first web page contents
Page content.In the present embodiment, the type of attribute is not limited comprising but it is not limited to the figure in the first web page contents
Picture, text, audio, video or multimedia type and author.In the case where user expresses one's approval to the first web page contents,
The approval that user can be also obtained with the first web page contents have corresponding attribute the second web page contents that is being searched.
Web page contents sending module 1040 sends client for the second web page contents and shows, is asked with response access
It asks.According to the technical solution of the present embodiment, for each user behavior come for the client push web page contents of user, can
To provide the web page contents of its approval for each user.
For example, the advertising page 1 and 2 for belonging to game class (information) is divided into same collections of web pages in advance according to Figure 10,
Then user clicks the link on certain game website in a browser, when requesting access to the advertisement page 1 of certain game class (information),
Then from the cookie of user browser, user is obtained when accessing the advertisement page 2 of game class (information), once carried out game
The text style of the game advertisement of registration behavior (specific behavior) --- black matrix (attribute)；Lookup is equally bold text style
The advertisement of (attribute), and it is sent to the browser of user, it is shown to user in a browser.
As shown in figure 11, a kind of server is disclosed in one embodiment of the present of invention comprising: according to-Figure 10 pairs of Fig. 6
The device 1110 of offer web page contents in any embodiment answered.According to embodiment above-mentioned it is found that when user is directed to first
When web page contents perform specific behavior, illustrate that user is to approve to the first web page contents；So server is according to first
The attribute of web page contents, the second acquired web page contents are also what user was approved, send client for the second web page contents
End is easy to get the satisfaction of user to be presented to the user；It can be seen that the server of the present embodiment can mention for each user
The web page contents approved for it.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any
Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed
All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
Meaning one of can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors
Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice
In the device of microprocessor or digital signal processor (DSP) to realize offer web page contents according to an embodiment of the present invention
The some or all functions of some or all components.The present invention is also implemented as executing method as described herein
Some or all device or device programs (for example, computer program and computer program product).Such reality
Existing program of the invention can store on a computer-readable medium, or may be in the form of one or more signals.
Such signal can be downloaded from an internet website to obtain, and perhaps be provided on the carrier signal or in any other forms
It provides.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch
To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame
Claim.
A1, a kind of method of offer web page contents comprising:
Receive the access request to particular webpage that client is sent；
The user recorded for the collections of web pages comprising the particular webpage is obtained from the client, and spy is executed to it
Determine the attribute of the first web page contents of behavior；
According to the attribute of first web page contents, second web page contents with respective attributes are searched；
It sends the client for second web page contents to show, to respond the access request.
A2, method according to a1, wherein be directed to the webpage comprising the particular webpage obtaining from the client
The recorded user of set executes it before attribute of the first web page contents of specific behavior, further includes:
Receive the behavioral data for the user that the client is sent；
According to the behavioral data of the user, judge whether the user performs the spy to first web page contents
Determine behavior；
When the judgment result is yes, it obtains the attribute of first web page contents and is recorded in the client.
A3, method according to a1, wherein according to the attribute of first web page contents, searching has respective attributes
The second web page contents, specifically include:
Corresponding multiple candidate web pages contents are set for the collections of web pages, the multiple candidate web pages content is provided with
Attribute；
According to the attribute of first web page contents, select from the multiple candidate web pages content with respective attributes
Second web page contents.
A4, method according to a1, wherein according to the attribute of first web page contents, searching has respective attributes
The second web page contents, specifically include:
It is multiple, and the corresponding attribute of first web page contents and non-fully phase in the quantity of first web page contents
Meanwhile statistics has the quantity of the first web page contents of same alike result；
According to the corresponding attribute of maximum first web page contents of statistical magnitude, second net with respective attributes is searched
Page content.
A5, method according to a1, wherein be directed to the webpage comprising the particular webpage obtaining from the client
The recorded user of set executes it before attribute of the first web page contents of specific behavior, further includes:
The corresponding information of multiple webpages is obtained, and the multiple webpage is divided into one by the information of the multiple webpage
Or multiple collections of web pages.
A6, the method according to any one of A1 to A5, wherein the attribute of first web page contents include with down toward
Few one kind:
Image, text, audio, video or multimedia type and author in first web page contents.
A7, a kind of device of offer web page contents comprising:
Access request receiving module, for receiving the access request to particular webpage of client transmission；
Attribute obtains module, is recorded for obtaining from the client for the collections of web pages comprising the particular webpage
User it is executed specific behavior the first web page contents attribute；
Web page contents searching module, for the attribute according to first web page contents, searching has the of respective attributes
Two web page contents；
Web page contents sending module is shown for sending the client for second web page contents, with sound
Answer the access request.
A8, the device according to A7, wherein further include:
Behavioral data receiving module, for receiving the behavioral data for the user that the client is sent；
Whether behavior judgment module judges the user to first net for the behavioral data according to the user
Page content performs the specific behavior；
Attribute record module, for when the judgment result is yes, obtaining the attribute of first web page contents and being recorded in
In the client.
A9, the device according to A7, wherein further include:
Candidate web pages curriculum offering module, for corresponding multiple candidate web pages contents, institute to be arranged for the collections of web pages
It states multiple candidate web pages contents and is provided with attribute；
The web page contents searching module is according to the attributes of first web page contents, from the multiple candidate web pages content
In select second web page contents with respective attributes.
A10, the device according to A7, wherein further include:
Quantity statistics module is multiple, and first web page contents pair for the quantity in first web page contents
When the attribute answered not is identical, the quantity with the first web page contents of same alike result is counted；
The web page contents searching module has according to the corresponding attribute of maximum first web page contents of statistical magnitude, lookup
Second web page contents of respective attributes.
A11, the device according to A7, wherein further include:
Collections of web pages division module, for obtaining the corresponding information of multiple webpages, and will by the information of the multiple webpage
The multiple webpage is divided into one or more collections of web pages.
A12, the device according to any one of A7 to A11, wherein the attribute of first web page contents includes following
It is at least one:
Image, text, audio, video or multimedia type and author in first web page contents.
A13, a kind of server comprising:
The device of web page contents is provided according to any one of A7 to A12.
Claims (8)
1. a kind of provide the method for web page contents comprising:
Receive the behavioral data for the user that client is sent；
According to the behavioral data of the user, judge whether the user performs specific behavior to the first web page contents；
When the judgment result is yes, it obtains the attribute of first web page contents and is recorded in the client；
Receive the access request to particular webpage that the client is sent；
The user recorded for the collections of web pages comprising the particular webpage is obtained from the client, and the spy is executed to it
Determine the attribute of first web page contents of behavior, the collections of web pages, which corresponds to, to be provided in multiple candidate web pages of attribute
Hold；
According to the attribute of first web page contents, second web page contents with respective attributes are searched, in second webpage
The attribute of appearance is identical as the attribute of first web page contents；
It sends the client for second web page contents to show, to respond the access request.
2. according to the method described in claim 1, wherein, according to the attribute of first web page contents, searching has corresponding belong to
Second web page contents of property, specifically include:
Corresponding multiple candidate web pages contents are set for the collections of web pages, the multiple candidate web pages content is provided with category
Property；
According to the attribute of first web page contents, select from the multiple candidate web pages content with described in respective attributes
Second web page contents.
3. according to the method described in claim 1, wherein, according to the attribute of first web page contents, searching has corresponding belong to
Second web page contents of property, specifically include:
It is multiple in the quantity of first web page contents, and the corresponding attribute of first web page contents is not identical
When, count the quantity with the first web page contents of same alike result；
According to the corresponding attribute of maximum first web page contents of statistical magnitude, search in second webpage with respective attributes
Hold.
4. according to the method in any one of claims 1 to 3, wherein obtain from the client for comprising described
Before the user that the collections of web pages of particular webpage is recorded executes the attribute of the first web page contents of specific behavior to it, also wrap
It includes:
The corresponding information of multiple webpages is obtained, and the multiple webpage is divided into one or more by the information of the multiple webpage
A collections of web pages.
5. a kind of provide the device of web page contents comprising:
Behavioral data receiving module, the behavioral data of the user for receiving client transmission；
Behavior judgment module judges whether the user holds the first web page contents for the behavioral data according to the user
Specific behavior is gone；
Attribute record module, for when the judgment result is yes, obtaining the attribute of first web page contents and being recorded in described
In client；
Access request receiving module, the access request to particular webpage sent for receiving the client；
Attribute obtains module, for obtaining the use recorded for the collections of web pages comprising the particular webpage from the client
Family executes the attribute of first web page contents of the specific behavior to it, and the collections of web pages, which corresponds to, is provided with attribute
Multiple candidate web pages contents；
Web page contents searching module searches second net with respective attributes for the attribute according to first web page contents
Page content, the attribute of second web page contents are identical as the attribute of first web page contents；
Web page contents sending module is shown for sending the client for second web page contents, to respond
State access request.
6. device according to claim 5, wherein further include:
Candidate web pages curriculum offering module is described more for corresponding multiple candidate web pages contents to be arranged for the collections of web pages
A candidate web pages content is provided with attribute；
The web page contents searching module is selected from the multiple candidate web pages content according to the attribute of first web page contents
Provide second web page contents of respective attributes.
7. the device according to any one of claim 5 to 6, wherein further include:
Quantity statistics module is multiple for the quantity in first web page contents, and first web page contents are corresponding
When attribute is not identical, the quantity with the first web page contents of same alike result is counted；
According to the corresponding attribute of maximum first web page contents of statistical magnitude, search has accordingly the web page contents searching module
Second web page contents of attribute.
8. a kind of server comprising:
It is according to any one of claims 5 to 7 that the device of web page contents is provided.
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| US6668278B1 (en) * | 1996-12-20 | 2003-12-23 | Liberate Technologies | Information retrieval system using an internet multiplexer to focus user selection |
| CN101968802A (en) * | 2010-09-30 | 2011-02-09 | 百度在线网络技术（北京）有限公司 | Method and equipment for recommending content of Internet based on user browse behavior |
| CN103399883A (en) * | 2013-07-19 | 2013-11-20 | 百度在线网络技术（北京）有限公司 | Method and system for performing personalized recommendation according to user interest points/concerns |
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| CN101751448B (en) * | 2009-07-22 | 2012-06-27 | 中国科学院自动化研究所 | Commendation method of personalized resource information based on scene information |
| CN201751448U (en) * | 2010-07-16 | 2011-02-23 | 李玉臣 | Oblique tension spring shock absorption system of dry washer/rinsing machine |
| CN104077288B (en) * | 2013-03-26 | 2017-08-08 | 富士通株式会社 | Web page contents recommend method and web page contents recommendation apparatus |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6668278B1 (en) * | 1996-12-20 | 2003-12-23 | Liberate Technologies | Information retrieval system using an internet multiplexer to focus user selection |
| CN101968802A (en) * | 2010-09-30 | 2011-02-09 | 百度在线网络技术（北京）有限公司 | Method and equipment for recommending content of Internet based on user browse behavior |
| CN103399883A (en) * | 2013-07-19 | 2013-11-20 | 百度在线网络技术（北京）有限公司 | Method and system for performing personalized recommendation according to user interest points/concerns |
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