CN104392372A - Fast moving consumer goods marketing method and system based on printed two-dimension codes - Google Patents
Fast moving consumer goods marketing method and system based on printed two-dimension codes Download PDFInfo
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- CN104392372A CN104392372A CN201410708033.1A CN201410708033A CN104392372A CN 104392372 A CN104392372 A CN 104392372A CN 201410708033 A CN201410708033 A CN 201410708033A CN 104392372 A CN104392372 A CN 104392372A
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Abstract
The invention discloses a fast moving consumer goods marketing method and a system based on printed two-dimension codes. The system comprises a printed two-dimension code data server, a special mobile reading terminal and product packaging bodies printed with two-dimension codes; the printed two-dimension codes are variable printed two-dimension codes; the information of any printed two-dimension codes is unique; the printed two-dimension code with unique information is pasted on each product packaging body; the printed two-dimension codes are read by the special mobile reading terminal held by a terminal merchant, so that the possibility of unauthorized reading in the circulation links is avoided; the printed two-dimension codes have an error correction function and are unlikely to be damaged; the terminal merchant can effectively participate in the manufacturer's promotional events; the printed two-dimension codes are read and then wirelessly transmitted to the printed two-dimension code data server in a real-time manner, so that the manufacturer can carry out accurate data statistics on product sales.
Description
Technical field
The invention belongs to Quick Response Code applied technical field, particularly relating to a kind of disappear soon product marketing method and system based on printing Quick Response Code.
Background technology
Current, in fast consumables industry, as drinks, beverage etc., market competition is particularly fierce.Sales volume can improve by various means in each producer, seizes market, wherein, adopts various forms of promotion strategy to be a kind of form that producer often adopts.Prize-attached sales is a kind of advertising campaign that producer is particularly liked, conventional one prize-attached sales mode is, product package body arranges prize sign, allow terminal trade company collect by tearing the mode of getting, the commodity that terminal trade company sells are more, correspondingly, its prize label collected are also more, the prize label collected can carry out benefit redemption to producer, as exchanged the commodity, electronic product etc. sold, adopt the commodity amount that can significantly improve terminal trade company in this way and sell.
But, after the commodity of producer dispatch from the factory, often just can sell in the hand of terminal trade company through the link such as retail trader or commission merchant, due to the prize label on product package body arrange structure simple, be easy to tear and get, often can there is prize and sign in intermediate links, be torn, destroy or practise fraud, the situation such as transfer, and cannot finally reach in the hand of terminal trade company, terminal trade company effectively cannot participate in the advertising campaign of commodity, and then makes the advertising campaign of producer become empty talk, and the operating cost waste of enterprise is serious; And, due to effective monitoring the distribution condition signed cannot be encouraged, cause producer cannot carry out data statistics accurately to the sale of product.
Summary of the invention
The object of this invention is to provide a kind of disappear soon product marketing method and system based on printing Quick Response Code, with the advertising campaign making terminal trade company effectively can participate in commodity, meanwhile, producer can carry out data statistics accurately to the sale of product.
For realizing object of the present invention, the invention provides a kind of product marketing method that disappears soon based on printing Quick Response Code, it is characterized in that, comprise the steps:
A. producer uses to print has the product package body of Quick Response Code to pack the described product that disappear soon; Described printing Quick Response Code is variable two-dimension code, and the information that arbitrary described Quick Response Code stores is unique;
B. terminal trade company is exclusively used in the information reading and store in described printing Quick Response Code by special mobile reading terminals; And the information of reading is real-time transmitted to printing two-dimensional code data server by wireless network;
C. after described printing two-dimensional code data server receives the information of described reading, the data of preserving in real-time update database;
D. the information stored in described Quick Response Code is integration information, and terminal trade company inquires about its integration information by logging in described printing two-dimensional code data server and carries out accumulated point exchanging.
Correspondingly, additionally provide a kind of product marketing system that disappears soon based on printing Quick Response Code, comprise: print two-dimensional code data server, special mobile reading terminals, print the product package body having Quick Response Code, described printing Quick Response Code is variable two-dimension code, its information stored is unique, described printing has the packaging of product package body for fast-moving consumer goods of Quick Response Code, described special mobile reading terminals is exclusively used in the information reading and store in described Quick Response Code, and the information of reading is real-time transmitted to described printing two-dimensional code data server by wireless network, after described printing two-dimensional code data server receives the information of described reading, real-time update.
The present invention, compared with prior art, provide disappear soon product marketing method and the system based on printing Quick Response Code, comprise printing two-dimensional code data server, special mobile reading terminals, print the product package body having Quick Response Code, described printing Quick Response Code is variable printing Quick Response Code, its information stored is unique, each product package body is pasted with the unique printing Quick Response Code of information, there is unique identification code, print the special mobile reading terminals reading that Quick Response Code need be held by terminal trade company, thus achieve the possibility of the stolen brush of intermediate links, and, print Quick Response Code when reading owing to having error correction, therefore, destroyed probability is less, terminal trade company can participate in the advertising campaign of producer effectively, after printing 2 D code information reading, by wireless real-time transmission in printing two-dimensional code data server, producer can carry out data statistics accurately to the sale of product.
Accompanying drawing explanation
Fig. 1 is method flow schematic diagram of the present invention;
Fig. 2 is the structural representation of present system.
Embodiment
In order to make object of the present invention, technical scheme and beneficial effect clearly understand, below in conjunction with embodiment, the present invention is further elaborated.Should be understood to specific embodiment described herein only in order to explain the present invention, be not limited to protection scope of the present invention.
As shown in Figure 1, the invention provides a kind of product marketing method that disappears soon based on printing Quick Response Code, comprising the steps:
Step 101. producer uses to print has the product package body of Quick Response Code to pack the described product that disappear soon; Described printing Quick Response Code is variable two-dimension code, and the information that arbitrary described Quick Response Code stores is unique;
Step 102. terminal trade company is exclusively used in the information reading and store in described printing Quick Response Code by special mobile reading terminals; And the information of reading is real-time transmitted to printing two-dimensional code data server by wireless network;
Print after two-dimensional code data server receives the information of described reading described in step 103., the data of preserving in real-time update database;
The information stored in Quick Response Code described in step 104. is integration information, and terminal trade company inquires about its integration information by logging in described printing two-dimensional code data server and carries out accumulated point exchanging.
Wherein,
Before 101 steps, producer logs in the predetermined demand that described printing two-dimensional code data server initiates Quick Response Code, described predetermined demand comprises the quantity required of described Quick Response Code, type and mark, intermediate agent logs in described printing two-dimensional code data server, described predetermined demand will be received and generate 2 D code information bag, generate 2 D code information bag correspondingly, the information that random two-dimensional code in described 2 D code information bag stores is unique, and described 2 D code information bag is sent to production firm;
Or, before 101 steps, producer logs in the predetermined demand that described printing two-dimensional code data server initiates Quick Response Code, described predetermined demand comprises the quantity required of described Quick Response Code, type and mark, and described predetermined demand is generated 2 D code information bag, generate 2 D code information bag correspondingly, the information that the random two-dimensional code in described 2 D code information bag stores is unique, then, described 2 D code information bag is sent to production firm.
Wherein, before step 102, producer can read by described printing two-dimensional code data server setting the special mobile reading terminals scope printing Quick Response Code, thus terminal trade company is exclusively used in the information reading and store in described printing Quick Response Code by described special mobile reading terminals; And the information of reading is real-time transmitted to printing two-dimensional code data server by wireless network;
Described special mobile reading terminals comprise be provided with private print Quick Response Code read the mobile phone of client, panel computer and other mobile reading terminals that private print Quick Response Code reads client is installed.
It should be noted that, in the application, described " integration ", refers to: comprise the integration data for exchanging in traditional sense, or, the product quantity of terminal trade company scanning, or, the amount etc. of factory settings, generally speaking, various forms of, the data of carrying out merchandising for stimuli terminal trade company that producer sets in Quick Response Code, all belong in the application, the covering scope of described " integration ".
It should be noted that, the present invention has the product package body of Quick Response Code by printing, achieve marketing method and the system of the product that disappear soon, terminal trade company carries out the information such as registration mobile phone and name of firm in advance in printing two-dimensional code data server, producer is by printing two-dimensional code data server to the interpolation of terminal trade company, delete and whether allow the situation of activity to manage, producer by commodity selling to after terminal trade company, delimitation can participate in trade company's scope of marketing activity, thus, by the terminal trade company drawn the line, special mobile reading terminals can be utilized, the product package body bought is scanned, carry out integration, the data of scanning upload in real time to print in Quick Response Code server and preserve, upgrade, terminal trade company is by printing Quick Response Code server lookup integration and redeemable article, comprise exchange commodity, or other products, and exchange for ready money etc.Wherein, producer makes a reservation for the process printing Quick Response Code, 2 D code information bag is directly produced by printing two-dimensional code data server, manufacturer is sent to make a reservation for, also predetermined case can be sent to intermediate agent, intermediate agent produces 2 D code information bag, sends to production firm to produce 2 D code information bag.
It should be noted that, it should be noted that, " described Quick Response Code is variable two-dimension code, and the information that arbitrary described variable two-dimension code stores is unique " refers to, the component of all Quick Response Codes is all not identical, and the figure of arbitrary variable two-dimension code all has uniqueness.
Utilize said method to carry out marketing, only having the terminal trade company by delimiting authority participation to participate in, in order to limit the behavior of terminal trade company further, being provided with positioning function, just limit terminal trade company can only carry out scanning effectively within the scope of specific region.
As shown in Figure 2, the invention provides a kind of product marketing system that disappears soon based on printing Quick Response Code, comprise: print two-dimensional code data server, special mobile reading terminals, print the product package body having Quick Response Code, described printing Quick Response Code is variable two-dimension code, its information stored is unique, described printing has the packaging of product package body for fast-moving consumer goods of Quick Response Code, described special mobile reading terminals is exclusively used in the information reading and store in described Quick Response Code, and the information of reading is real-time transmitted to described printing two-dimensional code data server by wireless network, after described printing two-dimensional code data server receives the information of described reading, real-time update.
The invention provides a kind of technology printing Quick Response Code on product package body, print Quick Response Code compared to one-dimension code, there is following advantage: high density is encoded, information capacity is large: can outfit as many as 1850 capitalizations or 2710 numerals or 1108 bytes, or more than 500 Chinese characters, higher than common bar code information capacity tens times.Coding range is wide: Quick Response Code digitized information can be encoded picture, sound, word, signature, fingerprint etc., shows by bar code; Multilingual word can be represented; View data can be represented.Fault-tolerant ability is strong, has error correction: when Quick Response Code causes local damage because of perforation, stained etc., can correctly be distinguished, damaged area reaches 50% still can recover information in the same old way.Reliability of decode is high: Quick Response Code is more much lower than common bar code decoding error rate 2/1000000ths, and the bit error rate is no more than 1/10000000th.Encryption measures can be introduced: confidentiality, property are good.Cost is low, easily makes, durable.
It should be noted that, the present invention is by product package body, such as beer, mineral water, the package body of medicine etc., print Quick Response Code, with tradition use Quick Response Code unlike, the present invention not pastes Quick Response Code on product package body, but adopt the mode directly printed to print, the Quick Response Code printed can further improve technique effect of the present invention, simultaneously, the printing Quick Response Code used in the present invention is variable printing Quick Response Code, its information stored is unique, therefore, its mark of product package body being pasted with this kind of printing Quick Response Code is also unique, owing to having possessed distinctiveness, producer can monitor the circulation of each product package body, producer can also set different integrated values to the Quick Response Code within the scope of particular data, there is the terminal trade company reading authority, after utilizing special mobile reading terminals to read Quick Response Code, the specific integration information of specific Quick Response Code representative, can be sent to printing two-dimensional code data server in real time to add up, thus producer can utilize integration information to carry out benefit redemption, effectively participate in advertising campaign, improve producer to the sales volume using native system commodity.
It should be noted that, " package body " described in the present invention, comprising: packing case, packing box, packaging bag and other forms of product external packaging.
It should be noted that, outside surface or inside surface printing Quick Response Code is included at described product package body printout surface Quick Response Code, wherein, the concrete structure printing Quick Response Code at inside surface is: on described product package body, be provided with peelable label printing portion, described label printing portion, a part of and described product package body is fixedly connected with, other parts and described packing of product breakpoint joint, and the internal layer in described label printing portion prints described Quick Response Code.The described Quick Response Code being printed on described interior, its concrete structure is: on described product package body, be provided with peelable label printing portion, described label printing portion and described product package body virtual connections, the internal layer in described label printing portion prints described Quick Response Code.In order to prevent the destruction possibility stolen brush and reduce Quick Response Code further, can by a certain position on two-dimensional code product package body, certain shape is set, as ellipse, circular etc., a certain size, and peelable Quick Response Code prints sheet, namely above-mentioned label printing portion, described Quick Response Code prints the printing of sheet internal layer Quick Response Code, the part that described Quick Response Code prints sheet is fixedly connected with described casing, other parts and described casing are the connected mode (namely above-mentioned virtual connections) with breakpoint, when using, torn from the position with breakpoint joint by available finger, after exposing described Quick Response Code, can scan.
In a preferred embodiment, for the ease of producer, the demand printing Quick Response Code is initiated, improve the production efficiency of producer, can arrange in described printing two-dimensional code data server and print Quick Response Code demand initiation unit and 2 D code information generation unit, described Quick Response Code demand is initiated unit and is used for the quantity required of described printing Quick Response Code, type and Quick Response Code to identify, and is all sent to described 2 D code information generation unit;
Described 2 D code information generation unit is used for described quantity required, type and the Quick Response Code mark according to receiving, generate 2 D code information bag correspondingly, the information that random two-dimensional code in described 2 D code information bag stores is unique, and described 2 D code information bag prints Quick Response Code for printing Quick Response Code manufacturers produce.
Particularly, the operating right printing two-dimensional code data server is divided into multiple rank, the authority of different stage uses different operating functions, such as, producer's rank can be set, intermediate agent rank, after producer's rank logs in, can utilize and print the customization that Quick Response Code initiates unit initiation printing Quick Response Code, by the demand of required printing Quick Response Code, demand type and Quick Response Code mark, such as, " 50 ", " pure life ", " Snowflake Beer " is sent to 2 D code information generation unit, the operating right of 2 D code information generation unit belongs to intermediate agent rank, after intermediate agent rank logs in, 2 D code information bag can be generated, the 2 D code information bag of generation sends to and prints Quick Response Code making manufacturer by intermediate agent rank, why, the packet of Quick Response Code is provided oneself, it is the convenience, being effectively convenient to follow-up management, correspondingly priority assignation can be carried out, as the size etc. of the principal value of integral of Quick Response Code representative to part Quick Response Code.Certainly, above-mentioned printing Quick Response Code initiates unit and 2 D code information generation unit also can all be operated by producer oneself.
In a preferred embodiment, described special mobile reading terminals uses for having the particular terminal trade company reading authority, described printing two-dimensional code data server comprises reading right assignment unit, described reading right assignment unit is for setting described reading authority to particular terminal trade company, and the particular terminal trade company setting described reading authority can utilize described special mobile reading terminals to read described printing printing Quick Response Code on the product package body of Quick Response Code.
It should be noted that, described special mobile reading terminals comprise be provided with private print Quick Response Code read the mobile phone of client, panel computer and other mobile reading terminals that private print Quick Response Code reads client is installed.Described private print Quick Response Code reads client in order to the security that uses be convenient to monitoring, uses the client developed specially.
Printing Quick Response Code server arranges right assignment unit, make producer can participate in the terminal trade company of advertising campaign by sets itself, the trade company obtaining authority is only had to participate in activity, thus make can specific aim, carry out advertising campaign discriminatively, substantially increase the sales volume of product, save operation cost, effectively product and trade company have been monitored.In prior art, producer, to the management of merchant data, is accessed by paper or data sheet form, access is chaotic, management inconvenience, by described in the application based on printing the data interaction system of Quick Response Code, unified management, simply clear, convenient management and improve the efficiency of management.
In a preferred embodiment, system of the present invention can be exclusively used in and disappear soon in the advertising campaign of product, can be by, the information stored in described printing Quick Response Code is set to integration information, described printing two-dimensional code data server comprises redemption unit and integral unit, described special mobile reading terminals sends integration inquiry request to described printing two-dimensional code data server, after described printing two-dimensional code data server receives described integration inquiry request, send integration statistical information by described integral unit to described special mobile reading terminals;
Described special mobile reading terminals sends point redemption request to described printing two-dimensional code data server, after described printing two-dimensional code data server receives described point redemption request, send redemption information by described redemption unit to described special mobile reading terminals; After described special mobile reading terminals receives described redemption information, the redemption information chosen is sent to described printing two-dimensional code data server, and described redemption unit processes.
It should be noted that, in the advertising campaign of producer, printing 2 D code information can be set to integration, how many by the integration representated by each Quick Response Code of Operation system setting, after terminal trade company scanning Quick Response Code, correspondingly integration just runs up to particular terminal trade company in server under one's name, and terminal merchant purchasing product sold is more, and its integration that can scan is more, thus convertible award is also more, award can be article, cash, the commodity etc. of sale.The mode of accumulated point exchanging is carried out by scanning Quick Response Code, from terminal trade company angle, directly convertible, to visit collection without the need to producer or commission merchant, saved terminal trade company and producer, agential time, reduced operation cost, improve work efficiency.
In a preferred embodiment, in order to the scanning behavior of further monitor terminal trade company, avoid, terminal trade company uses special mobile reading terminals, remove to scan the commodity that other trade company is assigned to, the accuracy of the validity that guarantee activity participates in and data statistics, can also positioning unit be set, when after trade company's scanning Quick Response Code, after uploading data, be provided with the step of the location determination to described special mobile reading terminals, time within the scope of such as, centered by the merchant location only in specific region, registered in system hundred meters, the data read are effective, otherwise invalid.Specific as follows: described printing two-dimensional code data server can comprise positioning unit, described special mobile reading terminals is exclusively used in the information reading and store in described printing Quick Response Code, and by and by read information and current physical location, merchant information in the lump, described printing two-dimensional code data server is real-time transmitted to by wireless network, after described printing two-dimensional code data server receives the information of described reading, described positioning unit is utilized to judge the geographic position residing for described special mobile reading terminals, when described geographic position is in predeterminable area, the information of the storage that described special mobile reading terminals reads is effective, real-time update, described printing two-dimensional code data server receives described when described geographic position is in non-predeterminable area, and the information of the storage that described special mobile reading terminals reads is invalid, sends information unavailable emphasis to described special mobile reading terminals.
It should be noted that, above-mentioned current physical location identifies by latitude and longitude information, above-mentioned predeterminable area can be, scope centered by terminal Merchants register ground in certain radius region, it can be the scope centered by the actual location of terminal trade company in certain radius region, certainly, also can be the scope of other factory pre-sets.
It should be noted that, system of the present invention can be exclusively used in the product that disappear soon, comprises the non-prescribed medicine (OTC) etc. in cosmetics of everyday use, food and drink, tobacco and wine, medicine, also can be used in addition information technoloy equipment, in the advertising campaign of medicine etc.
In a preferred embodiment, in order to monitor the printing Quick Response Code that producer is arranged, follow the tracks of and add up further, ensure statistical accuracy, prevent Quick Response Code to be destroyed, the printing Quick Response Code described in the present invention can be arranged following structure:
Comprise bottom, described bottom comprises the Quick Response Code that can read to be optically; And removable surface coating, described removable surface coating covers the area of described Quick Response Code, thus before described removable surface coating is not at least partially removed, the discernible Quick Response Code of described optical mode can not read to be optically; The number of codewords that wherein said removable surface coating covers described Quick Response Code be at least greater than that the error correcting capability of described Quick Response Code determines can the quantity of wrong code word of error correction; Wherein said removable surface coverage only needs to be struck off by minimum or open, and namely causes this Quick Response Code effectively to be distinguished.
In the present invention, removable surface coating only covers the area of described printing Quick Response Code, and namely before described removable surface coating is not at least partially removed, this printing Quick Response Code correctly can not be read by code-reading apparatus (not shown); And only needing to remove the described surface coating of part, this printing Quick Response Code can correctly be read.
When reading, because the area of coating own is less, thus only need to remove and partially coatedly can realize correct reading, facilitate operation, save the running time, and improve the correct possibility reading Quick Response Code, eliminate user and repeatedly remove the lengthy and tedious operation that coating carries out reading repeatedly.
Described removable surface coating can also cover the positioning area of this Quick Response Code.In addition, surface coating is depicted as and is arranged on Quick Response Code central authorities and has specific shape, but the present invention is not limited to this, according to the present invention, the form of described surface coating can be monoblock, polylith, in lattice array form, in grid configuration, be arranged as character or image, or adopt the combination of above form.Described removable surface coating can be any color, and can also add other layer according to application demand on described surface coating, or can form (such as printing) figure thereon.
Note, it should be appreciated by those skilled in the art that the impact of two dimension code reading process by the factor such as reading device performance, recognition mode, environment, even operator, and the present invention is not limited thereto.Be used in here, statement " is correctly distinguished " and is referred to that generally Quick Response Code can read with reading device within the scope of acceptable error rate.
Preferably system is realized below in conjunction with the discussion of example two dimensional code is of the present invention.
Can error correction algorithm be applied in Quick Response Code reading process, even if thus the binary digit of some code word be blocked, this Quick Response Code still can be correctly read.It is made cannot correctly to read before described surface coating is not removed in order to cover printing Quick Response Code with surface coating, reduce the area of surface coating for the object reduced costs simultaneously, and realize only removing the described surface coating of part this printing Quick Response Code can be made to be correctly read.
According to the present invention, the determination of fully little initial area coverage can be random selecting, also based on empirical value, but preferably can determine based on the error correcting capability of the Quick Response Code that will cover.The specific embodiment of the system determining described initial area coverage will be exemplarily described with specific Quick Response Code below.It should be appreciated by those skilled in the art that and other technologies can also be adopted to determine this initial area coverage.
When the error correcting capability of known Quick Response Code, critical area coverage can be determined according to the error-correcting performance of Quick Response Code.Such as, especially, as shown in table 1 below according to the technical specification of standard ISO/IEC 16022-2000, ECC200Ver.3DM code:
Table 1
Wherein, error correction rate refers to the ratio of code word shared by error correcting code, i.e. 10/ (8+10)=55.6%.Usually, error correction rate is higher, and error correction code word proportion is larger, and the redundancy of code word is more, and error correcting capability is also higher.Mistake refer to code word wrong and do not know mistake particular location.Error correction can be mistaken for 5 and show can correctly be translated by error-correcting decoding when this number of errors is less than 5.
Ultimate principle of the present invention is the module utilizing coating to cover Quick Response Code, causes module misjudged.When coating is dark, the light module that coating covers will be mistaken for dark module, thus produce a wrong module, a wrong binary digit; When coating is light color, the dark module that coating covers is mistaken for light color, thus produces a wrong module, a wrong binary digit.For the DM code of version 3, when have at least 5 code words there is at least bit mistake (module erroneous judgement) time, this Quick Response Code can not correctly be distinguished; When user scrapes some coatings off, the quantity of the code word that leads to errors is lower than 5, and this Quick Response Code can correctly be distinguished.
Consider the color of coating may be dark, also may be light color, and capped module color also may be dark color, may be light color, there is the probability of 50% misjudged (dark or light color) after each module is capped, thus produce a wrong module, a wrong binary digit.Meanwhile, consider that Quick Response Code all can be called the process of randomization (pattern randomizing) in the process of coding through one, to reduce the layout that bit stream (bit stream) duplicates.Therefore, when the module number (also just equaling the quantity of binary digit) that each code word is capped reaches 3, the coverage effect be satisfied in the main can be reached.
Therefore, in one embodiment, critical area coverage can be determined based on following formula:
Critical area coverage=can not the total number of modules of yardage word * 3/ Quick Response Code of error correction
For DM (Data Matrix) code of version 1, critical area coverage is 2 × 3/ (10 × 10)=6%;
For the DM code of version 2, critical area coverage is 3 × 3/ (12 × 12)=6.25%;
For the DM code of version 3, critical area coverage is 5 × 3/ (14X14) ≈ 7.65%;
For the DM code of edition 4, critical area coverage is 6 × 3/ (16 × 16) ≈ 7.03%.
It should be appreciated by those skilled in the art that and above-mentioned critical area coverage can be adopted as the initial area coverage in said system.
After all coating covers when all modules (8) of code word, best coverage effect will be reached.In one embodiment, safe area coverage can be determined based on following formula:
Critical area coverage=can not the total number of modules of yardage word * 8/ Quick Response Code of error correction
For the DM code of version 1, safe area coverage is 2 × 8/ (10 × 10)=16%;
For the DM code of version 2, safe area coverage is 3 × 8/ (12 × 12) ≈ 16.67%;
For the DM code of version 3, safe area coverage is 5 × 8/ (14 × 14) ≈ 20.41%;
For the DM code of edition 4, safe area coverage is 6 × 8/ (16 × 16)=18.75%;
It should be appreciated by those skilled in the art that the figure for general shape, the area less than safe area coverage can be adopted as the initial area coverage in said system.Above-mentioned explanation is only particular of the present invention, and the present invention is not as limit.
In theory, if removable surface coating covering at least the positioning pattern of part Quick Response Code, then few covering to 1% Quick Response Code area also may make Quick Response Code cannot be distinguished by optics.For DM code, positioning pattern refers to its surrounding periphery (width is a module width), and for QR code, positioning pattern refers to its three Back Word figures.Therefore, the surface coating for the part positioning pattern at least covering Quick Response Code designs, and the area less than critical area coverage also can be adopted as the initial area coverage in said system.
In actual applications, may need on coating to print various pattern (as enterprise logo, comment etc.), this pattern will cause coating to be no longer single dark color or light color, but existing dark color also has light complex figure; In Quick Response Code cataloged procedure, by randomized process, by in whole code figure, single code word internal occurs that the probability of the dark module of continuous print or light module drops to minimum, therefore, adopt monochromatic coating to cover and will reach best coverage effect, and adopt the figure of depth color combination to cover and will inevitably affect coverage effect.In this case, the area of the pattern printed on coating is as required different, need 2-3.5 times (making overall area coverage reach 40 ~ 70%) the area of coating being increased to safe area coverage, to guarantee coverage effect (this Quick Response Code can not be read).
Described removable surface coating at least can cover the 6%-75% area of described Quick Response Code area.Consider the factor such as possibility of security, economy, intuitive, property easy to use, magnanimity application, preferably, described removable surface coating at least covers the 16%-60% area of described Quick Response Code area; More preferably, described removable surface coating at least covers the 20.4%-40% area of described Quick Response Code.
When the Quick Response Code covered by described area coverage still can continue correctly to read, with this area coverage of predetermined incremental increase.The minimum area that can be bit and occupy of this predetermined increment, or the multiple of this area, or can be other numerical value, the present invention is unrestricted in this regard.About the determination of the above-mentioned parameter of other Quick Response Codes, those skilled in the art easily will obtain by reading foregoing description, or can expect other parameter determination system, and the present invention repeats no more, in order to avoid unnecessarily fuzzy the present invention.
In addition, it should be appreciated by those skilled in the art that except the area coverage except revising surface coating, shape and the distribution thereof of surface coating can also be revised.Shown in, when not changing coating area, also object of the present invention can be realized by the position of mobile coating.Obviously, coating area, coating shape or coating distribution etc. can be changed simultaneously reach object of the present invention.Those skilled in the art it will also be appreciated that other system is to adapt to other application.
For some the special surface coatings design being applied to a large amount of icon, such as, the surface coating designs such as special word, icon, lattice array, grid, or the surface coating design that total area coverage is smaller than safe area coverage, or the optical effect covered is difficult to design estimated etc., can first with reference to description above and the position of system determination surface coating and size
First, multiple label with Quick Response Code (such as 100,000 different stand-by printing Quick Response Code) is provided.Afterwards, the surface coating design less than the area of Quick Response Code and relative coverage mode is determined.As stated above, can determine the design of this surface coating and relative coverage mode based on different object with different technologies, the present invention is unrestricted in this regard.After determining the design of this surface coating and relative coverage mode, with the design of this surface coating and relative coverage mode coating multiple Quick Response Code described in each, thus obtain the Quick Response Code of a collection of part covering.Now, Quick Response Code capped described in each is distinguished.If a Quick Response Code can correctly be distinguished, then this Quick Response Code is abandoned; If Quick Response Code can not correctly be distinguished, then can retain this Quick Response Code be not correctly read as useful printing Quick Response Code (506).
In actual applications, in order to effectively generate printing Quick Response Code, computing machine can be used in the mode of simulation to carry out said system.In this embodiment, after the Quick Response Code of computing machine to batch covers and distinguish, the quantity of obtained useful printing Quick Response Code can be added up or account for the ratio of all printing Quick Response Codes, and this quantity and ratio and predetermined threshold value are compared.If this quantity exceeds threshold value, show that current determined surface coating design and/or relative coverage mode are effective, thus the parameter can determined with this drops into actual production.If this quantity is less than threshold value, shows that current determined surface coating design and/or relative coverage mode can not satisfy the demands, then can redefine surface coating design and/or relative coverage mode, and again simulate, until meet the demands.
This system is particularly suitable for batch and produces a large amount of application printing Quick Response Code, can effectively enhance productivity.In addition, this system is also particularly suitable for forming the application with particular surface coating (such as special pattern).Certainly, it should be appreciated by those skilled in the art that this system also can be adapted to other application and the description that is not limited to herein.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (9)
1., based on the product marketing method that disappears soon printing Quick Response Code, it is characterized in that, comprise the steps:
A. producer uses to print has the product package body of Quick Response Code to pack the described product that disappear soon; Described printing Quick Response Code is variable two-dimension code, and the information that arbitrary described variable two-dimension code stores is unique;
B. terminal trade company is exclusively used in the information reading and store in described printing Quick Response Code by special mobile reading terminals; And the information of reading is real-time transmitted to printing two-dimensional code data server by wireless network;
C. after described printing two-dimensional code data server receives the information of described reading, the data of preserving in real-time update database;
D. the information stored in described Quick Response Code is integration information, and terminal trade company inquires about its integration information by logging in described printing two-dimensional code data server and carries out accumulated point exchanging.
2. the product marketing method that disappears soon based on printing Quick Response Code according to claim 1, is characterized in that,
Before a step, producer logs in the predetermined demand that described printing two-dimensional code data server initiates Quick Response Code, described predetermined demand comprises the quantity required of described Quick Response Code, type and mark, intermediate agent logs in described printing two-dimensional code data server, described predetermined demand will be received and generate 2 D code information bag, generate 2 D code information bag correspondingly, the information that random two-dimensional code in described 2 D code information bag stores is unique, and described 2 D code information bag is sent to production firm;
Or, before a step, producer logs in the predetermined demand that described printing two-dimensional code data server initiates Quick Response Code, described predetermined demand comprises the quantity required of described Quick Response Code, type and mark, and described predetermined demand is generated 2 D code information bag, generate 2 D code information bag correspondingly, the information that the random two-dimensional code in described 2 D code information bag stores is unique, then, described 2 D code information bag is sent to production firm.
3. the product marketing method that disappears soon based on printing Quick Response Code according to claim 1, is characterized in that,
Before step b, producer can read by described printing two-dimensional code data server setting the special mobile reading terminals scope printing Quick Response Code, thus terminal trade company is exclusively used in the information reading and store in described printing Quick Response Code by described special mobile reading terminals; And the information of reading is real-time transmitted to printing two-dimensional code data server by wireless network;
4. the product marketing method that disappears soon based on printing Quick Response Code according to claim 1, is characterized in that,
Described special mobile reading terminals comprise be provided with private print Quick Response Code read the mobile phone of client, panel computer and other mobile reading terminals that private print Quick Response Code reads client is installed.
5. the product marketing system that disappears soon based on printing Quick Response Code, it is characterized in that, comprise: print two-dimensional code data server, special mobile reading terminals, print the product package body having Quick Response Code, described printing Quick Response Code is variable two-dimension code, the information that arbitrary described Quick Response Code stores is unique, described printing has the packaging of product package body for fast-moving consumer goods of Quick Response Code, described special mobile reading terminals is exclusively used in the information reading and store in described Quick Response Code, and the information of reading is real-time transmitted to described printing two-dimensional code data server by wireless network, after described printing two-dimensional code data server receives the information of described reading, real-time update.
6. the product marketing system that disappears soon based on printing Quick Response Code according to claim 1, it is characterized in that, described printing two-dimensional code data server comprises printing Quick Response Code demand and initiates unit and 2 D code information generation unit, described printing Quick Response Code demand is initiated unit and is used for the quantity required of described printing Quick Response Code, type and Quick Response Code to identify, and is all sent to described 2 D code information generation unit;
Described 2 D code information generation unit is used for described quantity required, type and the Quick Response Code mark according to receiving, generate 2 D code information bag correspondingly, the information that random two-dimensional code in described 2 D code information bag stores is unique, and described 2 D code information bag prints Quick Response Code for printing Quick Response Code manufacturers produce.
7. the product marketing system that disappears soon based on printing Quick Response Code according to claim 1, it is characterized in that, described special mobile reading terminals uses for having the particular terminal trade company reading authority, described printing two-dimensional code data server comprises reading right assignment unit, described reading right assignment unit is for setting described reading authority to particular terminal trade company, and the particular terminal trade company setting described reading authority can utilize described special mobile reading terminals to read described printing printing Quick Response Code on the product package body of Quick Response Code.
8. the product marketing system that disappears soon based on printing Quick Response Code according to claim 1, it is characterized in that, the information stored in described printing Quick Response Code is integration information, described printing two-dimensional code data server comprises redemption unit and integral unit, described special mobile reading terminals sends integration inquiry request to described printing two-dimensional code data server, after described printing two-dimensional code data server receives described integration inquiry request, send integration statistical information by described integral unit to described special mobile reading terminals;
Described special mobile reading terminals sends point redemption request to described printing two-dimensional code data server, after described printing two-dimensional code data server receives described point redemption request, send redemption information by described redemption unit to described special mobile reading terminals; After described special mobile reading terminals receives described redemption information, the redemption information chosen is sent to described printing two-dimensional code data server, and described redemption unit processes.
9. the product marketing system that disappears soon based on printing Quick Response Code according to claim 1, it is characterized in that, described special mobile reading terminals comprise be provided with private print Quick Response Code read the mobile phone of client, panel computer and other mobile reading terminals that private print Quick Response Code reads client is installed.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105760904A (en) * | 2016-03-18 | 2016-07-13 | 上海矽感科技有限公司 | GM code marking generation control method compatible with all laser marking machines |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105760904A (en) * | 2016-03-18 | 2016-07-13 | 上海矽感科技有限公司 | GM code marking generation control method compatible with all laser marking machines |
| CN105760904B (en) * | 2016-03-18 | 2018-11-09 | 上海矽感科技有限公司 | The GM code marks of compatible all laser marking machines generate control method |
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Application publication date: 20150304 |