CN104363515B - Intelligent multimedia information system applied to interactive television and method thereof - Google Patents
Intelligent multimedia information system applied to interactive television and method thereof Download PDFInfo
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- CN104363515B CN104363515B CN201410487889.0A CN201410487889A CN104363515B CN 104363515 B CN104363515 B CN 104363515B CN 201410487889 A CN201410487889 A CN 201410487889A CN 104363515 B CN104363515 B CN 104363515B
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 105
- 238000000034 method Methods 0.000 title claims abstract description 30
- 230000010354 integration Effects 0.000 claims description 19
- 238000004458 analytical method Methods 0.000 claims description 15
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- 238000000547 structure data Methods 0.000 claims description 6
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- 238000013459 approach Methods 0.000 claims description 3
- 235000013399 edible fruits Nutrition 0.000 claims 1
- 238000006243 chemical reaction Methods 0.000 abstract 1
- 239000000047 product Substances 0.000 description 18
- 238000010586 diagram Methods 0.000 description 11
- 238000005516 engineering process Methods 0.000 description 10
- 238000004519 manufacturing process Methods 0.000 description 10
- 238000004590 computer program Methods 0.000 description 7
- 239000012634 fragment Substances 0.000 description 7
- 230000000694 effects Effects 0.000 description 6
- 230000003993 interaction Effects 0.000 description 6
- 230000008569 process Effects 0.000 description 5
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
Abstract
The invention discloses an intelligent multimedia information system applied to an interactive television and a method thereof, which are used for improving the experience of a user on multimedia information. The method comprises the following steps: firstly, interactive television multimedia information is received from the outside, and interactive television service path information is obtained by character recognition. And then, comparing the interactive television multimedia information with the path conversion rule to provide a comparison result. And finally, matching the interactive television multimedia information to a service page of a corresponding path in the interactive television service page according to the comparison result. So that the user can interact with the multimedia information comprising the interactive television page to click or purchase.
Description
Technical field
The present invention relates to TV technology, more particularly to a kind of intelligent multimedia information system applied to interactive TV
System and its method.
Background technology
The multimedia messages of interactive TV are launched at present, are carried out mostly with one way system, that is, one-sided by operator
Setting launches content, release time, specifies object, is then thrown to multimedia messages on the picture of rating user, uses
After person can only read and understand multimedia content, then voluntarily convert multimedia information content information, carry out follow-up activities；Example
Such as：User sees the multimedia messages that first oneself is interesting, and user voluntarily understands the clothes of this multimedia messages interested
Business information, it may be possible to which service calls are also likely to be other service channel information, and user remembers selected by the lower multimedia messages again
Fixed service channel information, is further seeked advice from.
The above-mentioned unidirectional pushing-type of interactive TV multimedia messages launches (Push Mode), it is clear that lacks multimedia messages with receiving
Depending on the interaction between user, and preference of the user to multimedia messages classification is not considered, therefore prior art is proposed by making
Actively selection is available for the interactive device (patent No. M379946) that the multimedia messages of dispensing are watched, or customized more matchmakers to user
Body information supply apparatus (patent No. M313391), multimedia messages are improved with pull-type dispensing (Pull Mode) and launch benefit.
However, the above method, which address only, reduces the probability for launching the uninterested multimedia messages of user, actually
The effect of similar, in addition to it voluntarily can select to reach by offer user, it can also be lived by analyzing the past behavior of user
Dynamic data and obtain, such as the apparatus and method that I310163 and 201017567 is proposed, i.e., using behavior history or other analyze
Data relationship, infer user preferences, improve multimedia messages and launch and meet the probability of user's interest.In addition it is also possible to from
Supplement key word information in multimedia messages to set about, such as United States Patent (USP) US7720828B2, first dissect, pick out multimedia messages
In keyword, then Search engine of arranging in pairs or groups, knowledge data base search key result, supplement, replace in script multimedia messages
Keyword, enrich multimedia messages, improve multimedia content to user's attraction.Though this kind of prior art approach can
Accomplish to launch the multimedia content that user may be interested, but do not consider how that improving the follow-up purchase of user's progress lives
Dynamic wish.
Have in following previous patented technology and refer to similar concept：US publication 20100161420A1,
20090320076A1；The former discloses a kind of multimedia messages delivery device, when user is interested in multimedia content
When, the contact data of user can be inputted, sends head end back to, then multimedia content business gets in touch with user and carries out product again
Consulting or follow-up sales process of purchase, but above-mentioned flow can not ensure that the acquisition of follow-up sales service is ageing, and user is purchased
Buying wish and multimedia messages effect still has certain obstruction, and the personal contact data that user is inputted also has personal information peace
Consideration on complete, is not a sound solution.In addition, latter discloses one kind to integrate sound language, figure and picture identification
With voice over internet protocol (Voice over Internet Protocol, VoIP) device and technology, launched when to user
During multimedia messages, user assigns voice command, and through the device identification, triggering starts cache picture, and with figure shadow instantly
As identification technique, the telephone number shown in multimedia messages, VoIP voice procedures corresponding to startup are determined；Or pass through figure
Image identification technology, pick out the Internet page network address (Internet Webpage shown in multimedia messages
Address), the video streaming (Video for specifying network address then is obtained by Internet protocol (Internet Protocol)
Stream) and it is shown on user's picture.But the above method only can be suitably used for injecting multimedia messages in it from head end information source
In traditional image multimedia messages, and rely on identification accuracy be not so good as text-recognition (Text Recognition) figure
Image identification technology, on the other hand for the acquisition of follow-up sales service, only limit and do VoIP calls using the device, can not extend to
General communication network, integrate general family expenses or mobile phone device used in user；The external the Internet of acquisition
(Internet) sale resource, also it is only capable of watching the image frame relevant with multimedia messages, can not directly obtains sales service,
Carry out product consulting or lower order buys activity, carry out follow-up purchase activity wish for improving user, still lack dynamics.
As can be seen here, above-mentioned multimedia messages are launched mode and can not recognized automatically, contained pin in convert multimedia information
Information is sold, can not voluntarily be selected according to user's wish and obtain sales service, it is impossible to improves user and obtains multimedia messages
The wish of purchase activity is carried out afterwards.
The content of the invention
The embodiment of the present invention provides a kind of applied to the intelligent multimedia information system of interactive TV and its side
Method, it can not be recognized automatically to solve to exist in the prior art user, contained pin in convert multimedia information
Information is sold, the problem of voluntarily being selected according to user's wish and obtain sales service.
Concrete technical scheme provided in an embodiment of the present invention is as follows：
It is an object of the invention to：
When marketing personnel's setting marketing multimedia messages can be reduced by providing one kind, the involvement level of system end parameter setting,
With the interactive TV multimedia information system and method for institute systematic knowledge door.
A kind of automatic acquisition, analyses and comparison multimedia content text information are provided, and is converted to and accesses follow-up sales
Metadata (Metadata) needed for purchase service, to accelerate sales service Access Speed, improve user and consume wish, and then
Improve the System and method for of interactive TV multimedia messages benefit.
The System and method for that a kind of interactive TV service page path produces and stored with system path transformation rule is provided,
And it is corresponding according to the path integration of acquisition, accelerate the Access Speed of multimedia messages follow-up sales purchase service.
A kind of interactive TV intelligent multimedia information system, including：
Path rule database, information dissect to be compared and modular converter and multimedia messages mould with analysis module, information
Block；
Path rule database is used to provide path integration rule, and the path integration rule is to define interactive TV service
The page path rule of the page；
Information dissects and analysis module, and from external reception interactive TV multimedia messages, interactive electricity is obtained with text-recognition
Depending on the routing information of service；
It is that link information dissects and analysis module and path rule database, information compare that information, which is compared with modular converter,
Processing is compared with interactive TV service path information in path integration rule with modular converter, to provide comparison result；
Multimedia messages module is that link information compares and modular converter, multimedia messages module, will according to comparison result
Interactive TV multimedia messages match the service page in corresponding path in interactive TV service page.
Sales service acquisition speed can so be accelerated, user is improved and consume wish, and then improve the more matchmakers of interactive TV
Body information efficiency.
Preferably, further comprise：Path rule generation module, the path rule generation module are advised with the path
Then database connects, the path structure data source outside the path rule generation module analysis, to provide the path
Transformation rule.
Preferably, described information dissects obtains phone information, institute with analysis module from the interactive TV multimedia messages
It is the dialing field for matching corresponding path in the interactive TV service page to state phone information.
The Access Speed of multimedia messages follow-up sales purchase service can so be accelerated.
A kind of interactive TV intelligent multimedia information operation system, including the interactive TV intelligent multimedia information
System and set top box.Set top box connects to be communicated with the interactive TV intelligent multimedia information system, the machine top
Box receives peripheral operation instruction, is carried out with the content of the service page interactive.
By interaction, degree of understanding of the user to product can be increased.Lift purchase intention.
Preferably, the set top box, to configure the service page, carries out order operation according to operational order.
Preferably, wherein the interactive TV intelligent multimedia information system obtains from the interactive TV multimedia messages
Phone information is taken, the phone information is the dialing field for matching corresponding path in the interactive TV service page.
Preferably, the set top box accesses the phone information according to the service page, and triggers the phone dress of outside
Put and dial the phone information
A kind of interactive TV intelligent multimedia information approach, applied to intelligent multimedia information system, this method bag
Containing the following steps：First, from external reception interactive TV multimedia messages, with the path of text-recognition acquisition interactive TV service
Information.Then, the interactive TV multimedia messages are compared with path integration rule, it is described to provide comparison result
Path integration rule is to define the page path rule of interactive TV service page.Finally, according to the comparison result, to incite somebody to action
The interactive TV multimedia messages match the service page in corresponding path in the interactive TV service page.
Multimedia messages so can be matched automatically to the service page in path corresponding to interactive TV service page,
To provide user's more easily shopping service.
Preferably, obtain phone information, the phone information be match in the interactive TV service page it is corresponding
The dialing field in path.
Brief description of the drawings
Fig. 1 is the system architecture diagram of interactive TV intelligent multimedia information system in the embodiment of the present invention；
Fig. 2 is the method flow diagram of the intelligent multimedia information distribution method of interactive TV in the embodiment of the present invention；
Fig. 3 is the system architecture diagram of interactive TV intelligent multimedia information operation system in the embodiment of the present invention；
Fig. 4 is the schematic diagram of multimedia messages in the embodiment of the present invention.
Embodiment
The embodiments of the invention provide a kind of interactive TV intelligent multimedia information system and method, including：
As shown in fig.1, the present invention provides a kind of interactive TV intelligent multimedia information system, interactive TV is intelligent
Multimedia information system 1 contains path rule generation module 11, path rule database 12, information dissects and analysis module
13rd, information compares and modular converter 14 and multimedia messages module 15.Path rule generation module 11 is used to analyze outside
Path structure data source, i.e. digital independent 111, path integration rule is provided according to path structure data source.Path rule
Database 12 is access path rule generation module 11, to provide the access of path integration rule.Foregoing path integration rule
It is the page path rule for defining interactive TV service page.Information dissects more from external reception interactive TV with analysis module 13
Media information 131, to obtain out interactive TV service path information.Information compare with modular converter 14 be link information dissect with
Analysis module 13 and path rule database 12, and place is compared with interactive TV service path information in path integration rule
Reason, and comparison result is provided.Multimedia messages module 15 is that link information compares and modular converter 14, multimedia messages module 15
According to comparison result, interactive TV multimedia messages 131 are matched to the service in corresponding path in interactive TV service page
The page.
Information dissects can obtain phone information with analysis module 13 from interactive TV multimedia messages 131, and by phone
Information matches are dialled to the dialing field in corresponding path in interactive TV service page with providing rear end dialing mechanism access
The interactive TV intelligent multimedia information distribution method flow chart of design of the embodiment of the present invention is as shown in Fig. 2 bag
Containing the following steps：
Step 201：Path structure data source outside analysis, to provide path integration rule.
Step 202：From the multimedia messages of external reception interactive TV, interactive TV service is obtained by text-recognition
Routing information.
Step 203：Interactive TV multimedia messages are compared with path integration rule, to provide comparison result, its
Middle path transformation rule is the page path rule for defining interactive TV service page.
Step 204：Foundation comparison result, it is right that interactive TV multimedia messages are matched into institute in interactive TV service page
Answer the service page in path.
Step 205：Phone information is obtained, phone information is matched to group in corresponding path in interactive TV service page
Number field.
Interactive TV intelligent multimedia information operation system is refering to shown in Fig. 3 in the embodiment of the present invention.The operating system is
For designed by interactive TV operation scenario, being changed and quick receiving multimedia information to provide intelligent multimedia information
Product purchase service.Multimedia messages schematic diagram in the embodiment of the present invention is refering to shown in Fig. 4.
Interactive TV intelligent multimedia information operation system 2 includes foregoing interactive TV intelligent multimedia information system
1 and set top box 22.Interactive TV intelligent multimedia information system 1 first can be to the word of interactive TV multimedia messages 131
Interior included key message carries out text-recognition and word obtains, such as：Interactive TV service path information, production marketing
Customer service private telephone number etc., and text technology is dissected through specific grammar rule, access product to pick out to help speed up
Buy the content of service.Wherein, if content information is interactive TV service path information, and from interactive TV service system
In file structure, setting file or database setting record, carried out by the acquired rule out of path rule generation module 11
Compare, and be converted into interactive television system path, and be appended to be used as initial number in the multimedia messages 131 of script
According to；If production marketing service calls number, then directly it is appended to be used as primary data in script multimedia messages 131.
And multimedia messages 131 are configured to interactive TV service page herein in connection with additional quick obtaining information on services,
And interactive TV service page is sent to set top box 22 via multimedia messages module 15.Set top box 22 is then by foregoing interaction
The TV service page is shown on the video screen 25 of user 27, and prompt the multimedia messages 131 have can quick obtaining
Information on services, can thus be obtained immediately by remote control single key stroke subsequent product purchase service.
And watch that remote controller can be used to operate set top box 22 in the user 27 of the multimedia messages 131, and select straight
Connect skip to should the product that is presented of multimedia messages 131 buy service page.Set top box 22 can be according to multimedia messages 131
The path included accesses information, and the product is obtained to interactive TV intermediary sevices server 24 via interactive TV network 21
Buy service page content after, then via set top box 22 processing and be presented on video screen 25, carried out for the user 27
Subsequent product process of purchase.
In addition, watch that the user 27 of the multimedia messages 131 can also be triggered user and referred in advance by set top box 22
It is fixed it is attached hang up 28, the telephone connection with the production marketing phone client service center 29 of multimedia messages institute promotional product, then,
The service calls number that the meeting of set top box 22 reference page is included obtains information, and words server 23 is dialled by phone, and via electricity
Communication network 26, triggering user production marketing phone client service center 29 is dialed into by attached hang up, after connection with contact staff
Carry out subsequent product process of purchase.
The foregoing content of anatomy multimedia messages 131 is to pick out non-legible, non-numeric sign character, such as：Filtering
Fall comma (), branch (；) and fullstop (.) etc. after general punctuation mark, then compare and whether meet pre-defined path separators
Character set, for example, (＞) or () etc., then, leave qualified sign character set.Next, it is determined that picked out
Sign character rear whether fixed character distance in repeat identical sign character, if so, then with this sign character make
For the path separating character of this then multimedia messages 131.Then, the separating character fixed character distance forward occurred from first time
Locate, until the separating character rear that last time occurs, at fixed character distance untill, take out this section of multimedia messages 131
Contents fragment.
The multimedia messages fragment of foregoing taking-up, using the path separating character picked out as hyphenation point, extract number
Individual independent alphabetic character set, as marketing service of the product or the pathname of purchase page, such as：Homepage, channel, which increase, to move back
Order, single channel increasing is quit the subscription of.And according to the tandem relation of acquired alphabetic character set, obtain multimedia messages
Page path social strata relation represented by 131, such as：Contents fragment " the homepage of multimedia messages 131>Channel, which increases, to be quit the subscription of>Single frequency
Road increase quits the subscription of ", with separating character ">" hyphenation point is used as, and " homepage ", " channel can be extracted in order according to path social strata relation
Increasing is quit the subscription of " and " single channel increase quits the subscription of " amount to three page path titles.
After the pathname of marketing service of the product or purchase page and its social strata relation is picked out, then compare path rule
Database 12, it is that interactive TV intermediary server can recognize that system path by interactive TV service page path integration, such as：
Page path " homepage " is corresponding to system path/iptv/main_page/
Page path " channel, which increases, to be quit the subscription of " is corresponding to system path channel_update/
Page path " single channel, which increases, to be quit the subscription of " is corresponding to system path single_channel_update/
Social strata relation and page path are converted into interactive TV intermediary server system path, and combined by hierarchical structure
Into after holonomic system path, multimedia messages 131 are additional to as primary data.Then will be turned by multimedia messages module 15
Change, it is additional after information be sent on set top box 22, then set top box can be by the interactive TV service with multimedia messages 131
The page is exported to the video screen to user 27, and on the tv screen prompt user can single key stroke go to product to purchase
Service page is bought, the last selection of user 27 goes to product to buy service page, carries out subsequent product process of purchase.
The implementation of foregoing acquisition phone information is described as follows：Dissect the content of multimedia messages 131, in comparison information whether
Ignore nonnumeric character in the presence of meeting, continuous adjacent numerical character length meets pre-defined up to 7 character conditions above
Numerical character pattern set, such as (XX) XXXXXXX or XX-XXXXXXXX, wherein X are the numerical character fragment of Any Digit.
If in the presence of the numerical character fragment for meeting previous step condition, the fragment is taken out, the region code for getting rid of nonnumeric character is known
Other symbol, separator such as () or-, using remaining numerical character fragment as production marketing service calls number.
The production marketing service calls number picked out of the foregoing description is additional to original multimedia information as primary data
In 131, the information after changing, adding then is sent to interaction interface module by multimedia messages module 15, then interaction connects
Mouth mold block makes to show multimedia messages 131 on the video screen 25 of user 27, and prompt user 27 can single key stroke put through
Attached hang up 28 and production marketing client service center call line are specified, if user 27 selects auto dialing, this set-top box 22
Phone dialing service device is notified that, and user 27 and the call company of production marketing client service center are initiated by communication network 26
Line, and carry out follow-up purchase stream in the personnel of telephone relation connection relief user 27 and production marketing phone client service center 29
Journey.
The present invention provides the intelligent multimedia information system and its method designed by interactive TV, is commonly used with other
When technology is compared to each other, more for following advantages：
1st, for the present invention under interactive TV situation, the sale that multimedia messages word content implies obtains the spy of information
Sign, pin can more effectively and be more correctly got in text-recognition disclosed in this invention (Text Recognition) method
Sell information.
2nd, present invention sale purchase service acquisition scope, by phone dialing service device, can extend to general communication network, make
The acquisition of sales service can be reached by general home telephone, individual action telephone device；Interactive TV can also be extended in addition
Sale purchase service page, the multimedia messages product information that can contact through the operation of interaction interface, increase user, and make
The more diversification of lower one-pipe must be bought.
3rd, the present invention is applied to normal words multimedia messages pattern, believes without multimedia is injected from head end message source
Breath, reduce time and computer hardware resource requirement that image turns file, can also mitigate marketing personnel and arrange multimedia messages
Default load during content, and the technology door that marketing personnel are directed to the setting of interactive TV multimedia messages is reduced, together
When can reach efficient multimedia information efficiency again.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Although preferred embodiments of the present invention have been described, but those skilled in the art once know basic creation
Property concept, then can make other change and modification to these embodiments.So appended claims be intended to be construed to include it is excellent
Select embodiment and fall into having altered and changing for the scope of the invention.
Obviously, those skilled in the art can carry out various changes and modification without departing from this hair to the embodiment of the present invention
The spirit and scope of bright embodiment.So, if these modifications and variations of the embodiment of the present invention belong to the claims in the present invention
And its within the scope of equivalent technologies, then the present invention is also intended to comprising including these changes and modification.
Claims (6)
- A kind of 1. intelligent multimedia information system applied to interactive TV, it is characterised in that including：Path rule database, for providing path integration rule, the path integration rule defines interactive TV service page Page path rule；Information dissects and analysis module, and from external reception interactive TV multimedia messages, interactive TV clothes are obtained with text-recognition The routing information of business；Information compares and modular converter, is dissected and analysis module and path rule database, the letter for connecting described information Breath compares is compared processing with modular converter by the regular routing information with the interactive TV service of the path integration, and Comparison result is provided；Further comprise：Multimedia messages module, connection described information compares and modular converter, according to the comparison result, by the more matchmakers of interactive TV Service page of the body information matches to corresponding path in the interactive TV service page.
- 2. the system as claimed in claim 1, it is characterised in that further comprise：Path rule generation module, the path rule generation module are connected with the path rule database, the road Path structure data source outside the rule generation module analysis of footpath, to provide the path integration rule.
- 3. the system as claimed in claim 1, it is characterised in that described information dissects more from the interactive TV with analysis module Media information obtains phone information, and the phone information is group for matching corresponding path in the interactive TV service page Number field.
- 4. a kind of intelligent multimedia information approach applied to interactive TV, it is characterised in that applied to interactive TV intelligence Type multimedia information system, is comprised the steps of：From external reception interactive TV multimedia messages, obtained with text-recognition interactive TV service routing information；The interactive TV multimedia messages are compared with path integration rule, to provide comparison As a result, the path integration rule is to define the page path rule of interactive TV service page；And compare knot according to described Fruit, the interactive TV multimedia messages to be matched to the service page in corresponding path in the interactive TV service page Face.
- 5. method as claimed in claim 4, it is characterised in that the path structure data source of outside is analyzed, to provide the road Footpath transformation rule.
- 6. method as claimed in claim 4, it is characterised in that obtain phone information, the phone information be match it is described The dialing field in corresponding path in interactive TV service page.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW103125938 | 2014-07-30 | ||
| TW103125938A TWI542209B (en) | 2014-07-30 | 2014-07-30 | Interactive TV intelligent advertising system and its |
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| CN104363515A CN104363515A (en) | 2015-02-18 |
| CN104363515B true CN104363515B (en) | 2018-02-06 |
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| CN102611928A (en) * | 2011-01-21 | 2012-07-25 | 王健发 | Multimedia television remote controller with cursor control function |
| CN102802049A (en) * | 2012-08-24 | 2012-11-28 | 章锋 | Mobile phone and television dual-screen interaction advertisement and program mode |
| CN102932694A (en) * | 2012-11-09 | 2013-02-13 | 深圳创维－Rgb电子有限公司 | Method and device of intelligent network television interface display |
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| US20100306049A1 (en) * | 2009-06-01 | 2010-12-02 | Yahoo! Inc. | Method and system for matching advertisements to web feeds |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102611928A (en) * | 2011-01-21 | 2012-07-25 | 王健发 | Multimedia television remote controller with cursor control function |
| CN102802049A (en) * | 2012-08-24 | 2012-11-28 | 章锋 | Mobile phone and television dual-screen interaction advertisement and program mode |
| CN102932694A (en) * | 2012-11-09 | 2013-02-13 | 深圳创维－Rgb电子有限公司 | Method and device of intelligent network television interface display |
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| CN104363515A (en) | 2015-02-18 |
| TW201605233A (en) | 2016-02-01 |
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