CN104331458A - Method and device using anchor text as webpage title - Google Patents
Method and device using anchor text as webpage title Download PDFInfo
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- CN104331458A CN104331458A CN201410602298.3A CN201410602298A CN104331458A CN 104331458 A CN104331458 A CN 104331458A CN 201410602298 A CN201410602298 A CN 201410602298A CN 104331458 A CN104331458 A CN 104331458A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9558—Details of hyperlinks; Management of linked annotations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
Abstract
The invention provides a method and a device using an anchor text as a webpage title. The method comprises the following steps that an external anchor text link pointing at the webpage requiring title determination is determined; the anchor text corresponding to the external anchor text link is used as the webpage title of the webpage through replacing the original webpage title. According to the technical scheme provided by the invention, the anchor text corresponding to the external anchor text link is used as the webpage title of the webpage through replacing the original webpage title, and the simple webpage title capable of accurately and objectively summarizing the webpage contents can be provided.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method and apparatus using Anchor Text as web page title.
Background technology
Web page title is the high level overview to a webpage, and it embodies the core content of webpage.Searching algorithm can give higher weight to the word in title usually; thus web page title is at SEO (Search Engine Optimization; search engine optimization) in extremely important; the head of a station can add a lot of keyword in web page title; as some repeat or keyword incoherent with web page contents, cause title very long.This title such as, " Android (Android) develops Video tutorials-Lao Luo Android and develops Video tutorials-Video tutorials-Mobile Development door ", in this title, real valuable information is " Lao Luo Android develops Video tutorials " in fact.Banner head can not browse generation substantial effect to user, and can cause obvious screen display space waste for the terminal (as mobile phone) that screen size is limited.
In correlation technique, search engine carries out truncation to title, but it is obviously bad to block regular length effect.Thus, the web page title succinctly summarizing again web page contents how is provided to become technical matters urgently to be resolved hurrily at present.
Summary of the invention
In view of the above problems, the present invention is proposed to provide a kind of overcoming the problems referred to above or the method using Anchor Text as web page title solved the problem at least in part and corresponding device.
According to one aspect of the present invention, provide a kind of method using Anchor Text as web page title, comprising: the outside Anchor Text link determining the webpage pointing to title to be determined; Anchor Text corresponding for described outside Anchor Text link is substituted the web page title of web page title originally as described webpage.
Alternatively, the title recorded when described web page title comprises the title or search engine webpage that show in Search Results.
Alternatively, if the number of described outside Anchor Text link is multiple, Anchor Text corresponding for described outside Anchor Text link is substituted web page title originally as the web page title of described webpage, comprising: obtain one or more Anchor Text that described multiple outside Anchor Text link is corresponding; An Anchor Text in described one or more Anchor Text is selected to substitute the web page title of web page title originally as described webpage.
Alternatively, select an Anchor Text in described one or more Anchor Text to substitute web page title originally as the web page title of described webpage, comprising: the text size determining each Anchor Text in described one or more Anchor Text; Being less than or equal to the Anchor Text of designated length from text size selects an Anchor Text to substitute the web page title of web page title originally as described webpage.
Alternatively, select an Anchor Text in described one or more Anchor Text to substitute web page title originally as the web page title of described webpage, comprising: the parameter value obtaining each Anchor Text in described one or more Anchor Text; According to the parameter value of the described each Anchor Text obtained, calculate the grade of described each Anchor Text; The Anchor Text of given level is selected to substitute the web page title of web page title originally as described webpage.
Alternatively, according to the parameter value of the described each Anchor Text obtained, calculate the grade of described each Anchor Text, comprising: the parameter value weight separately determining described each Anchor Text; Process is weighted to the parameter value of described each Anchor Text, calculates the grade of described each Anchor Text.
According to another aspect of the present invention, additionally provide a kind of device using Anchor Text as web page title, comprising:
Determination module, is suitable for the outside Anchor Text link of the webpage determining to point to title to be determined;
Processing module, is suitable for Anchor Text corresponding for described outside Anchor Text link to substitute the web page title of web page title originally as described webpage.
Alternatively, the title recorded when described web page title comprises the title or search engine webpage that show in Search Results.
Alternatively, if the number of described outside Anchor Text link is multiple, described processing module is also suitable for: obtain one or more Anchor Text that described multiple outside Anchor Text link is corresponding; An Anchor Text in described one or more Anchor Text is selected to substitute the web page title of web page title originally as described webpage.
Alternatively, described processing module is also suitable for: the text size determining each Anchor Text in described one or more Anchor Text; Being less than or equal to the Anchor Text of designated length from text size selects an Anchor Text to substitute the web page title of web page title originally as described webpage.
Alternatively, described processing module is also suitable for: the parameter value obtaining each Anchor Text in described one or more Anchor Text; According to the parameter value of the described each Anchor Text obtained, calculate the grade of described each Anchor Text; The Anchor Text of given level is selected to substitute the web page title of web page title originally as described webpage.
Alternatively, described processing module is also suitable for: the parameter value weight separately determining described each Anchor Text; Process is weighted to the parameter value of described each Anchor Text, calculates the grade of described each Anchor Text.
According to technical scheme provided by the invention, determine the outside Anchor Text link of the webpage pointing to title to be determined, Anchor Text corresponding for outside Anchor Text link is substituted the web page title of web page title originally as webpage.Anchor Text corresponding to outside Anchor Text link is that the one of other webpages to the pointed webpage of outside Anchor Text link describes, can the content of webpage pointed by accurate description.With the web page title of the script of this pointed webpage unlike: a lot of keyword can not be added by the head of a station of other webpage place websites or keeper in Anchor Text, as some repeat or with the incoherent keyword of web page contents etc.; And the web page title of the script of this pointed webpage is made by the head of a station of the place website of this sensing webpage, the head of a station can add a lot of keyword in web page title, causes title very long.Thus, Anchor Text corresponding to outside Anchor Text link as new web page title compared with the web page title of script, its to this pointed webpage be described in form or number of words are presented as more succinct, and incoherent keyword can not be added into, make new web page title more accurate, objective to the description of webpage.In summary, Anchor Text corresponding for outside Anchor Text link is substituted the web page title of web page title originally as webpage by the present invention, can provide the web page title succinctly summarizing again web page contents accurately, objectively.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of instructions, and can become apparent, below especially exemplified by the specific embodiment of the present invention to allow above and other objects of the present invention, feature and advantage.
According to hereafter by reference to the accompanying drawings to the detailed description of the specific embodiment of the invention, those skilled in the art will understand above-mentioned and other objects, advantage and feature of the present invention more.
Accompanying drawing explanation
By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit will become cheer and bright for those of ordinary skill in the art.Accompanying drawing only for illustrating the object of preferred implementation, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts by identical reference symbol.In the accompanying drawings:
Fig. 1 shows according to an embodiment of the invention using Anchor Text as the process flow diagram of the method for web page title;
Fig. 2 shows the schematic diagram of the title shown in mobile terminal (as mobile phone) Search Results using web page title originally;
Fig. 3 shows and adopts the schematic diagram shown in mobile terminal to search result using Anchor Text as web page title of the present invention; And
Fig. 4 shows according to an embodiment of the invention using Anchor Text as the structural representation of the device of web page title.
Embodiment
Below with reference to accompanying drawings exemplary embodiment of the present disclosure is described in more detail.Although show exemplary embodiment of the present disclosure in accompanying drawing, however should be appreciated that can realize the disclosure in a variety of manners and not should limit by the embodiment set forth here.On the contrary, provide these embodiments to be in order to more thoroughly the disclosure can be understood, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
For solving the problems of the technologies described above, embodiments provide a kind of method using Anchor Text as web page title, Fig. 1 shows according to an embodiment of the invention using Anchor Text as the process flow diagram of the method for web page title.As shown in Figure 1, the method at least comprises the following steps S102 to step S104.
Step S102, the outside Anchor Text link of webpage determining to point to title to be determined.
Step S104, Anchor Text corresponding for the link of outside Anchor Text is substituted the web page title of web page title originally as webpage.
According to technical scheme provided by the invention, determine the outside Anchor Text link of the webpage pointing to title to be determined, Anchor Text corresponding for outside Anchor Text link is substituted the web page title of web page title originally as webpage.Anchor Text corresponding to outside Anchor Text link is that the one of other webpages to the pointed webpage of outside Anchor Text link describes, can the content of webpage pointed by accurate description.With the web page title of the script of this pointed webpage unlike: a lot of keyword can not be added by the head of a station of other webpage place websites or keeper in Anchor Text, as some repeat or with the incoherent keyword of web page contents etc.; And the web page title of the script of this pointed webpage is made by the head of a station of the place website of this sensing webpage, the head of a station can add a lot of keyword in web page title, causes title very long.Thus, Anchor Text corresponding to outside Anchor Text link as new web page title compared with the web page title of script, its to this pointed webpage be described in form or number of words are presented as more succinct, and incoherent keyword can not be added into, make new web page title more accurate, objective to the description of webpage.In summary, Anchor Text corresponding for outside Anchor Text link is substituted the web page title of web page title originally as webpage by the present invention, can provide the web page title succinctly summarizing again web page contents accurately, objectively.
The outside Anchor Text link mentioned in step S102 above refers to the link importing to oneself website from other website, and this link occurs with the form of Anchor Text.Here Anchor Text form is as the form of text or picture.For example, the webpage of title to be determined is the webpage b of B website, the webpage b of B website is imported to from the link " the webpage b of B website " of A website, so the link " the webpage b of B website " of A website can as the outside Anchor Text link of webpage (i.e. the webpage b of B website) pointing to title to be determined, and link " the webpage b of B website " here can be in the form of text or graphic form.Further, the linking relationship between the webpage that can be captured by webpage capture device determines the outside Anchor Text link of the webpage pointing to title to be determined, and webpage capture device here can be web crawlers, webpage spider, network robot etc.
The web page title mentioned in step S104 above can be the title shown in Search Results, or the title etc. recorded during search engine webpage.In traditional search engine, the head of a station of webpage place website or keeper can be directly used to be that this webpage making or the web page title determined are as the title recorded when the title shown in Search Results or search engine webpage.That is, if web page title of the present invention is the title shown in Search Results, or record during search engine webpage title time, then the web page title of the script of the webpage web page title that can be this webpage making for the head of a station of webpage place website or keeper or determine.As introducing above, because web page title is extremely important in SEO, thus the head of a station or keeper can add a lot of keyword in web page title, cause title very long.Banner head can not browse generation substantial effect to user, and can cause obvious screen display space waste for the terminal (as mobile phone) that screen size is limited.Anchor Text corresponding for outside Anchor Text link is substituted the web page title of web page title originally as webpage by the embodiment of the present invention, can provide the web page title succinctly summarizing again web page contents accurately, objectively.
Further, if the number of outside Anchor Text link is multiple, the Anchor Text that then outside Anchor Text link is corresponding is one or more, now the invention provides the scheme of a kind of preferred enforcement step S104 above, namely can obtain one or more Anchor Text that multiple outside Anchor Text link is corresponding, select in one or more Anchor Text Anchor Text to substitute the web page title of web page title originally as webpage subsequently.Here, select in one or more Anchor Text Anchor Text to substitute web page title originally can realize in several ways as the web page title of webpage, as according to the text size of Anchor Text or the grade of Anchor Text, this two kinds of modes will be introduced in detail below.
Mode one, selects the mode of an Anchor Text from one or more Anchor Text according to the text size of Anchor Text.In mode one, the text size of each Anchor Text in one or more Anchor Text can be determined, be less than or equal to the Anchor Text of designated length from text size subsequently and select an Anchor Text to substitute the web page title of web page title originally as webpage.Here designated length can be determined according to actual conditions or demand, as determine according to the size of terminal presenting Search Results or using the mean value of multiple Anchor Text length as designated length etc.
Mode two, selects the mode of an Anchor Text from one or more Anchor Text according to the grade of Anchor Text.In mode two, the parameter value of each Anchor Text in one or more Anchor Text can be obtained, and according to the parameter value of each Anchor Text obtained, calculate the grade of each Anchor Text, and then the Anchor Text of given level is selected to substitute the web page title of web page title originally as webpage.Here, the parameter value of each Anchor Text can be the sum of the external linkage that each Anchor Text is corresponding, each Anchor Text corresponding, with the uniform resource position mark URL of the webpage sum with the external linkage place webpage in main territory, each Anchor Text corresponding, the sum of the external linkage place webpage in main territory different from the URL of webpage, the webpage grade PageRank of the external linkage place webpage that each Anchor Text is corresponding, the number of times that the external linkage that each Anchor Text is corresponding is clicked, etc.Further, the parameter value weight separately of each Anchor Text can be determined, and then process is weighted to the parameter value of each Anchor Text, to calculate the grade of each Anchor Text.In addition, can sort to the grade of each Anchor Text calculated, selection comes the Anchor Text of Anchor Text as given level of the grade (i.e. highest ranking) of foremost.
In addition, an Anchor Text can also be selected in conjunction with aforesaid way one and mode two from one or more Anchor Text.Such as, first determine that text size is less than or equal to the Anchor Text of designated length, then calculate the grade of the Anchor Text determined, and then select the Anchor Text of given level to substitute the web page title of web page title originally as webpage.Again such as, using the parameter value of text size as each Anchor Text, and then the grade of each Anchor Text is calculated.Certainly, above-mentioned enumerating is only schematic, and other mode combined can also be had all to be applicable to the present invention.
The method using Anchor Text as web page title provided by the invention is introduced in detail below by a specific embodiment.This specific embodiment is take web page title as the title shown in Search Results is example, Fig. 2 shows the schematic diagram of the title shown in mobile terminal (as mobile phone) Search Results using web page title originally, can find that web page title originally " Android develops Video tutorials-Lao Luo Android and develops Video tutorials-Video tutorials-Mobile Development door " shows long on mobile terminals, cause obvious screen display space waste.Fig. 3 shows and adopts the schematic diagram shown in mobile terminal to search result using Anchor Text as web page title of the present invention, web page title originally " Android develops Video tutorials-Lao Luo Android and develops Video tutorials-Video tutorials-Mobile Development door " is instead of with Anchor Text " Lao Luo Android develops Video tutorials ", make title more succinctly and not loss of information, and screen display locus can be saved.
Based on same inventive concept, the embodiment of the present invention additionally provides a kind of device using Anchor Text as web page title, to realize the above-mentioned method using Anchor Text as web page title.
Fig. 4 shows according to an embodiment of the invention using Anchor Text as the structural representation of the device of web page title.See Fig. 4, this device at least comprises: determination module 410 and processing module 420.
Now introduce the annexation between each composition of the device using Anchor Text as web page title of the embodiment of the present invention or the function of device and each several part:
Determination module 410, is suitable for the outside Anchor Text link of the webpage determining to point to title to be determined;
Processing module 420, is coupled with determination module 410, is suitable for Anchor Text corresponding for outside Anchor Text link to substitute the web page title of web page title originally as webpage.
In one embodiment, the outside Anchor Text link that determination module 410 is determined refers to the link importing to oneself website from other website, and this link occurs with the form of Anchor Text.Here Anchor Text form is as the form of text or picture.
In one embodiment, the title recorded when web page title comprises the title or search engine webpage that show in Search Results.In traditional search engine, the head of a station of webpage place website or keeper can be directly used to be that this webpage making or the web page title determined are as the title recorded when the title shown in Search Results or search engine webpage.That is, if web page title of the present invention is the title shown in Search Results, or record during search engine webpage title time, then the web page title of the script of the webpage web page title that can be this webpage making for the head of a station of webpage place website or keeper or determine.
In one embodiment, if the number of outside Anchor Text link is multiple, above-mentioned processing module 420 is also suitable for: obtain one or more Anchor Text that multiple outside Anchor Text link is corresponding; In one or more Anchor Text Anchor Text is selected to substitute the web page title of web page title originally as webpage.
In one embodiment, processing module 420 is also suitable for from one or more Anchor Text, selecting an Anchor Text according to the text size of Anchor Text, namely determines the text size of each Anchor Text in one or more Anchor Text; Being less than or equal to the Anchor Text of designated length from text size selects an Anchor Text to substitute the web page title of web page title originally as webpage.
In one embodiment, processing module 420 is also suitable for from one or more Anchor Text, selecting an Anchor Text according to the grade of Anchor Text, namely obtains the parameter value of each Anchor Text in one or more Anchor Text; According to the parameter value of each Anchor Text obtained, calculate the grade of each Anchor Text; The Anchor Text of given level is selected to substitute the web page title of web page title originally as webpage.Here the parameter value of each Anchor Text can be the sum of the external linkage that each Anchor Text is corresponding, each Anchor Text corresponding, with the uniform resource position mark URL of the webpage sum with the external linkage place webpage in main territory, each Anchor Text corresponding, the sum of the external linkage place webpage in main territory different from the URL of webpage, the webpage grade PageRank of the external linkage place webpage that each Anchor Text is corresponding, the number of times that the external linkage that each Anchor Text is corresponding is clicked, etc.
In one embodiment, processing module 420 is also suitable for the parameter value weight separately determining each Anchor Text; Process is weighted to the parameter value of each Anchor Text, calculates the grade of each Anchor Text.
According to the combination of any one preferred embodiment above-mentioned or multiple preferred embodiment, the embodiment of the present invention can reach following beneficial effect:
According to technical scheme provided by the invention, determine the outside Anchor Text link of the webpage pointing to title to be determined, Anchor Text corresponding for outside Anchor Text link is substituted the web page title of web page title originally as webpage.Anchor Text corresponding to outside Anchor Text link is that the one of other webpages to the pointed webpage of outside Anchor Text link describes, can the content of webpage pointed by accurate description.With the web page title of the script of this pointed webpage unlike: a lot of keyword can not be added by the head of a station of other webpage place websites or keeper in Anchor Text, as some repeat or with the incoherent keyword of web page contents etc.; And the web page title of the script of this pointed webpage is made by the head of a station of the place website of this sensing webpage, the head of a station can add a lot of keyword in web page title, causes title very long.Thus, Anchor Text corresponding to outside Anchor Text link as new web page title compared with the web page title of script, its to this pointed webpage be described in form or number of words are presented as more succinct, and incoherent keyword can not be added into, make new web page title more accurate, objective to the description of webpage.In summary, Anchor Text corresponding for outside Anchor Text link is substituted the web page title of web page title originally as webpage by the present invention, can provide the web page title succinctly summarizing again web page contents accurately, objectively.
In instructions provided herein, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and adaptively can change the module in the equipment in embodiment and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition.Except at least some in such feature and/or process or unit be mutually repel except, any combination can be adopted to combine all processes of all features disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment or unit.Unless expressly stated otherwise, each feature disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) can by providing identical, alternative features that is equivalent or similar object replaces.
In addition, those skilled in the art can understand, although embodiments more described herein to comprise in other embodiment some included feature instead of further feature, the combination of the feature of different embodiment means and to be within scope of the present invention and to form different embodiments.Such as, in detail in the claims, the one of any of embodiment required for protection can use with arbitrary array mode.
All parts embodiment of the present invention with hardware implementing, or can realize with the software module run on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that the some or all functions that microprocessor or digital signal processor (DSP) can be used in practice to realize according to the some or all parts in the device using Anchor Text as web page title of the embodiment of the present invention.The present invention can also be embodied as part or all equipment for performing method as described herein or device program (such as, computer program and computer program).Realizing program of the present invention and can store on a computer-readable medium like this, or the form of one or more signal can be had.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and does not arrange element in the claims or step.Word "a" or "an" before being positioned at element is not got rid of and be there is multiple such element.The present invention can by means of including the hardware of some different elements and realizing by means of the computing machine of suitably programming.In the unit claim listing some devices, several in these devices can be carry out imbody by same hardware branch.Word first, second and third-class use do not represent any order.Can be title by these word explanations.
So far, those skilled in the art will recognize that, although multiple exemplary embodiment of the present invention is illustrate and described herein detailed, but, without departing from the spirit and scope of the present invention, still can directly determine or derive other modification many or amendment of meeting the principle of the invention according to content disclosed by the invention.Therefore, scope of the present invention should be understood and regard as and cover all these other modification or amendments.
Claims (10)
1., using Anchor Text as a method for web page title, comprising:
Determine the outside Anchor Text link of the webpage pointing to title to be determined;
Anchor Text corresponding for described outside Anchor Text link is substituted the web page title of web page title originally as described webpage.
2. method according to claim 1, wherein, the title recorded when described web page title comprises the title or search engine webpage that show in Search Results.
3. method according to claim 1 and 2, wherein, if the number of described outside Anchor Text link is multiple, substitutes web page title originally as the web page title of described webpage using Anchor Text corresponding for described outside Anchor Text link, comprising:
Obtain one or more Anchor Text that described multiple outside Anchor Text link is corresponding;
An Anchor Text in described one or more Anchor Text is selected to substitute the web page title of web page title originally as described webpage.
4. the method according to any one of claim 1-3, wherein, select an Anchor Text in described one or more Anchor Text to substitute web page title originally as the web page title of described webpage, comprising:
Determine the text size of each Anchor Text in described one or more Anchor Text;
Being less than or equal to the Anchor Text of designated length from text size selects an Anchor Text to substitute the web page title of web page title originally as described webpage.
5. the method according to any one of claim 1-4, wherein, select an Anchor Text in described one or more Anchor Text to substitute web page title originally as the web page title of described webpage, comprising:
Obtain the parameter value of each Anchor Text in described one or more Anchor Text;
According to the parameter value of the described each Anchor Text obtained, calculate the grade of described each Anchor Text;
The Anchor Text of given level is selected to substitute the web page title of web page title originally as described webpage.
6. the method according to any one of claim 1-5, wherein, according to the parameter value of the described each Anchor Text obtained, calculates the grade of described each Anchor Text, comprising:
Determine the parameter value weight separately of described each Anchor Text;
Process is weighted to the parameter value of described each Anchor Text, calculates the grade of described each Anchor Text.
7., using Anchor Text as a device for web page title, comprising:
Determination module, is suitable for the outside Anchor Text link of the webpage determining to point to title to be determined;
Processing module, is suitable for Anchor Text corresponding for described outside Anchor Text link to substitute the web page title of web page title originally as described webpage.
8. device according to claim 7, wherein, the title recorded when described web page title comprises the title or search engine webpage that show in Search Results.
9. the device according to claim 7 or 8, wherein, if the number of described outside Anchor Text link is multiple, described processing module is also suitable for:
Obtain one or more Anchor Text that described multiple outside Anchor Text link is corresponding;
An Anchor Text in described one or more Anchor Text is selected to substitute the web page title of web page title originally as described webpage.
10. the device according to any one of claim 7-9, wherein, described processing module is also suitable for:
Determine the text size of each Anchor Text in described one or more Anchor Text;
Being less than or equal to the Anchor Text of designated length from text size selects an Anchor Text to substitute the web page title of web page title originally as described webpage.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410602298.3A CN104331458B (en) | 2014-10-31 | 2014-10-31 | Using Anchor Text as the method and apparatus of web page title |
| PCT/CN2015/092752 WO2016066066A1 (en) | 2014-10-31 | 2015-10-23 | Method and device for using anchor text as webpage title |
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| CN201410602298.3A CN104331458B (en) | 2014-10-31 | 2014-10-31 | Using Anchor Text as the method and apparatus of web page title |
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| CN104331458B CN104331458B (en) | 2018-06-19 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2016066066A1 (en) * | 2014-10-31 | 2016-05-06 | 北京奇虎科技有限公司 | Method and device for using anchor text as webpage title |
| CN105574175A (en) * | 2015-12-21 | 2016-05-11 | 北京奇虎科技有限公司 | Processing method and device for optimizing search result title |
| CN105630909A (en) * | 2015-12-21 | 2016-06-01 | 北京奇虎科技有限公司 | Method and device for displaying normalized header information |
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| US7788253B2 (en) * | 2006-12-28 | 2010-08-31 | International Business Machines Corporation | Global anchor text processing |
| CN101295320A (en) * | 2008-06-30 | 2008-10-29 | 腾讯科技（深圳）有限公司 | Method and system for judging anchor text noise level |
| CN101383782A (en) * | 2008-10-16 | 2009-03-11 | 深圳市迅雷网络技术有限公司 | Method and system for acquiring network resource identification |
| CN102135967A (en) * | 2010-01-27 | 2011-07-27 | 华为技术有限公司 | Webpage keywords extracting method, device and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2016066066A1 (en) * | 2014-10-31 | 2016-05-06 | 北京奇虎科技有限公司 | Method and device for using anchor text as webpage title |
| CN105574175A (en) * | 2015-12-21 | 2016-05-11 | 北京奇虎科技有限公司 | Processing method and device for optimizing search result title |
| CN105630909A (en) * | 2015-12-21 | 2016-06-01 | 北京奇虎科技有限公司 | Method and device for displaying normalized header information |
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