CN104254019A - Information push result detecting method and information push result detecting system - Google Patents
Information push result detecting method and information push result detecting system Download PDFInfo
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- CN104254019A CN104254019A CN201310269467.1A CN201310269467A CN104254019A CN 104254019 A CN104254019 A CN 104254019A CN 201310269467 A CN201310269467 A CN 201310269467A CN 104254019 A CN104254019 A CN 104254019A
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Abstract
An information push result detecting method comprises the following steps of determining playing time information of detected show information played frequently within a detecting time quantum; acquiring video fragments corresponding to various playing processes of the detected shown information from acquired video data according to the time information; respectively recognizing human face information of viewers watching the detected show information from the various video fragments; and clustering the human face information so as to obtain information of the viewers who watch the detected show information actually. The invention also provides an information push result detecting system. By the technology, influences on a detecting process due to unchanged viewers are avoided, the detection precision of a show information push result is improved, and acceptance conditions of the viewers can be objectively and really reflected.
Description
Technical field
The present invention relates to information advancing technique field, particularly relate to a kind of information pushing result detection method and system.
Background technology
It is carry out by various technological means the process that pushes to recipient that exhibition information pushes, in propelling movement process, situation is accepted in order to obtain the actual of the recipient of propelling movement, often need to detect propelling movement result by related art method, thus coherent reference can be provided for pushing later, or perform the application etc. relevant with the exhibition information pushed.
Such as, in advertising display information pushing, for building screen advertisement, a camera installed by screen, gathers the video data before screen, then from video, detect face, when can learn broadcast advertisement exhibition information process person-time, according to statistics person-time as pushing result.
Based on above-mentioned technical Analysis, for the exhibition information pushed, often repetitive cycling is play a period of time and is pushed to beholder, and the beholder watching exhibition information may be repetition, the beholder repeated has had a strong impact on the detection pushing result, cause the accuracy of the propelling movement result detected low, cannot reflect that beholder's accepts situation by objective reality.
Summary of the invention
Based on this, be necessary, for the low problem of the accuracy of the propelling movement result detected, to provide a kind of information pushing result detection method and system.
A kind of information pushing result detection method, comprises the steps:
Determine the temporal information that tested exhibition information is play for each time in detection time section;
From the video data gathered, video segment corresponding to this tested exhibition information each time playing process is obtained according to described temporal information;
The face information of watching described tested exhibition information is identified respectively from video segment described in each;
Beholder's information that clustering processing obtains actual this tested exhibition information of viewing is carried out to described face information.
A kind of information pushing result detection system, comprising:
Temporal information acquisition module, for the temporal information determining that tested exhibition information is play for each time in detection time section;
Video segment interception module, for obtaining video segment corresponding to this tested exhibition information each playing process according to described temporal information from the video data gathered;
Face information identification module, for identifying the face information of watching described tested exhibition information respectively from video segment described in each;
Beholder's data obtaining module, obtains beholder's information of actual this tested exhibition information of viewing for carrying out clustering processing to described face information.
Above-mentioned information pushing result detection method and system, be directed to tested exhibition information, from the video data gathered, the video segment that each playing process is corresponding is intercepted in detection time section, the face information of watching tested exhibition information is identified again from each video segment, determine the face of the actual viewing of each video segment, and then carry out according to obtained face information beholder's information that clustering processing obtains actual this tested exhibition information of viewing.Avoid the impact of beholder on testing process of repetition, improve the accuracy of detection that exhibition information pushes result, more can reflect that beholder's accepts situation in objective reality ground.
Accompanying drawing explanation
Fig. 1 is the information pushing result detection method flow chart of an embodiment;
Fig. 2 is the information pushing result detection system structural representation of an embodiment.
Embodiment
Be described in detail below in conjunction with the embodiment of accompanying drawing to information pushing result detection method of the present invention.
As shown in Figure 1, Fig. 1 is the information pushing result detection method flow chart of an embodiment, comprises the steps:
Step S10, determines the temporal information that tested exhibition information is play for each time in detection time section.
In this step, within the one period of detection time detected needed for choosing, determine the number of times that certain section of tested exhibition information is played and each temporal information play thereof.
Such as, for by some sections of advertising display message loop propelling movement processes, selecting in the time detected, certain section of advertising display information repeat playing repeatedly, obtain when this section of advertising display information is play the beginning and ending time at every turn, its played number of times and each temporal information play thereof can be obtained.
Step S20, obtains video segment corresponding to this tested exhibition information each playing process according to described temporal information from the video data gathered.
In this step, utilize the video data before view screen gathered, the temporal information corresponding according to tested exhibition information, intercept video segment from described video data, obtain the video segment before view screen when tested exhibition information is play at every turn.
In one embodiment, specifically comprise the steps:
First, according to the start/stop time in required detection time section, intercept from the video data gathered and detect video data.
Then, the broadcasting beginning and ending time according to tested exhibition information carries out video intercepting to described detection video letter data, obtains the video segment that described tested exhibition information each playing process is corresponding.
Such as, for building screen advertisement exhibition information, a camera installed by screen, gather the video data before view screen, first from the video data of all collections, intercept one section of detection video data for detecting according to section detection time, then according to the temporal information that tested advertising display information is play at every turn, intercept video segment with identical moment value from video data, obtain the video segment synchronous with playing tested exhibition information at every turn.
Step S30, identifies the face information of watching described tested exhibition information respectively from video segment described in each.
In this step, utilize recognition of face correlation technique, from the video segment intercepted, identify the face information that have viewed tested exhibition information respectively, thus determine, in playing process each time, have which different face to have viewed this tested exhibition information.
In one embodiment, the identifying of step S30 can comprise the steps:
Step S301, from described video segment, detect the face frame picture containing face by human face detection tech.
Concrete, decoding is carried out to video segment and obtains frame picture, the image of end user's face detection algorithm on each frame picture of decoding carries out Face datection, by Face tracking algorithm, the face detected is followed the tracks of, detect the face frame picture containing face, record each face place face frame picture and temporal information thereof.
Step S302, go out eye information in described face frame picture by eye detection technology for detection; Concrete, in each frame face frame picture, use facial feature localization algorithm to find eye information.
Step S303, obtain the facial image watching described tested exhibition information in every frame face frame picture according to eye information.
Concrete, the eye information in face frame picture being filtered, by judging that eyeball direction filters out the eyes watching tested exhibition information, retaining facial image corresponding to these eyes and temporal information thereof.
Step S304, by this video segment viewing face obtain viewing tested exhibition information face information.
Concrete, based on the facial image of above-mentioned acquisition, for each section of tested exhibition information, within the scope of its reproduction time each time, the facial image of screening time overlap and the temporal information of overlap in facial image, obtain watching all face information of this tested exhibition information and the time of each face viewing.
Such as, in the propelling movement result detection of building screen advertisement exhibition information, decode to collection video, end user's face detection algorithm carries out Face datection on each two field picture of decoding.Use Face tracking algorithm, the face detected is followed the tracks of, and records all face frame pictures and the temporal information of the appearance of this face.To the face that each is followed the tracks of, use facial feature localization algorithm to find eye information at each frame face frame picture, then according to the direction of eyeball, judge whether eyes look at screen.Filter out the frame picture that eyes do not see screen, obtain watching all faces of screen and often opening the temporal information of face viewing screen.
Step S40, carries out to described face information beholder's information that clustering processing obtains actual this tested exhibition information of viewing.
In this step, the face information obtained in tested exhibition information process is play each time in abovementioned steps, clustering processing will be carried out in all people's face information in detection time section, obtain having which face to have viewed tested exhibition information in section in detection time, thus beholder's people information of this tested exhibition information of actual viewing can be determined.
In one embodiment, the clustering processing process of step S40 can comprise the steps;
Step S401, from face frame picture corresponding to each face information, extract some frame facial images; Wherein, the interval of extraction can set according to actual conditions.
Step S402, the facial image of face same in same video segment is marked identical No. ID.
Concrete, namely in same video segment, the facial image of same face in each frame face picture marks identical No. ID, then different facial image is to there being different No. ID, the facial image of same face, appears in different video segments and also has different No. ID.
Step S403, the facial image extracted in all video segments is carried out cluster, and the face in different classes of with identical No. ID is merged, obtain the classification of all faces, and then determine beholder's information of the tested exhibition information of actual viewing according to the classification of described face.
Concrete, clustering processing is carried out to all people's face image, due in different video segments, the face of identical beholder may be there is, by obtaining several facial image classifications after cluster, the face of the corresponding corresponding beholder of each type, in clustering processing, also likely occur the facial image of same beholder assign to different classes of in, accordingly, by the facial image of above-mentioned No. ID record, if different classes of facial image has same ID, then these classifications are merged, think that they are facial images of same beholder.The classification of all faces is obtained after merging, the corresponding beholder of each classification, can determine beholder's information of the tested exhibition information of actual viewing accordingly, preferably, beholder's information comprises the quantity of beholder, the viewing number of times of each beholder and each time span etc. of watching thereof.
Such as, in the propelling movement result of above-mentioned building screen advertisement exhibition information detects, based on the face information of a concrete advertising display information, clustering algorithm is used to carry out cluster to all people's face.Because this advertising display information may be watched repeatedly by same person, through clustering processing, can know actually has how much different people have viewed this advertising display information, and everyone watches the number of times of this advertising display information, and what the time of each viewing is.
In order to reach good Clustering Effect, each face extracts several facial images to carry out cluster, be directed to a face of an advertising display information broadcasting, in the time range that this face is watched, select a face every M frame, if the time span that this face watches this advertising display information is T, then the facial image extracted has N=T/M and opens, this N is opened face and be labeled as same No. ID, the facial image that different faces chooses is labeled as different No. ID.Cluster is carried out to the face images after mark and obtains multiple classification, if the facial image be in different classes of face has identical No. ID, explanation is the facial image belonging to same face, merge these classifications, after merging, n classification can be arrived, thus can determine that actual in detection time section is have n beholder's this advertising display information viewed, according to the number of times that the face of every kind occurs in video segment, can know in detection time section, each beholder watches the number of times of this advertising display information, according to the temporal information recorded in facial image, namely the time of each viewing is also obtained.
Technology of the present invention, accurately can detect the propelling movement result of exhibition information, comprises the face information of beholder, viewing number of times and viewing time length etc., utilizes the propelling movement result detected, can perform the application relevant to this exhibition information.Such as, for adding up advertising results, and then provide reference and modulation strategy support to advertising display information pushing, in addition, also can be applied in the occasion such as meeting, training, for pushing the detection of result to exhibition information, obtain participant for exhibition information attention rate, trainee is for the information such as acceptance level of the exhibition information in training.
Be described in detail below in conjunction with the embodiment of accompanying drawing to information pushing result detection system of the present invention.
As shown in Figure 2, Fig. 2 is the information pushing result detection system structural representation of an embodiment, comprising:
Temporal information acquisition module, for the temporal information determining that tested exhibition information is play for each time in detection time section;
Video segment interception module, for obtaining video segment corresponding to this tested exhibition information each playing process according to described temporal information from the video data gathered;
Face information identification module, for identifying the face information of watching described tested exhibition information respectively from video segment described in each;
Beholder's data obtaining module, obtains beholder's information of actual this tested exhibition information of viewing for carrying out clustering processing to described face information.
In one embodiment, described beholder's information comprises: the quantity of beholder, the viewing number of times of each beholder and each time span of watching thereof.
In one embodiment, described video segment interception module comprises:
Detect video data interception unit, for according to the start/stop time in required detection time section, intercept from the video data gathered and detect video data;
Video segment interception unit, carries out video intercepting for the broadcasting beginning and ending time according to tested exhibition information to described detection video letter data, obtains the video segment that described tested exhibition information each playing process is corresponding.
In one embodiment, described face information identification module comprises:
Face datection unit, for detecting the face frame picture containing face from described video segment by human face detection tech;
Eye information detecting unit, for going out eye information in described face frame picture by eye detection technology for detection;
Facial image acquiring unit, for obtaining the facial image watching described tested exhibition information in every frame face frame picture according to eye information;
Face information acquiring unit, for obtaining the face information of the tested exhibition information of viewing by the facial image in this video segment.
In one embodiment, described beholder's data obtaining module comprises:
Picture extracting unit, for extracting some frame facial images from face frame picture corresponding to each face information;
No. ID mark unit, for marking identical No. ID by the facial image of face same in same video segment;
Clustering processing unit, carries out cluster for the facial image will extracted in all video segments, and is merged by the face in different classes of with identical No. ID, obtains the classification of all faces;
Beholder's information determination unit, for determining beholder's information of the tested exhibition information of actual viewing according to the classification of described face.
Information pushing result detection system of the present invention and information pushing result detection method one_to_one corresponding of the present invention, the technical characteristic of setting forth in the embodiment of above-mentioned information pushing result detection method and beneficial effect thereof are all applicable to, in the embodiment of information pushing result detection system, hereby illustrate.
One of ordinary skill in the art will appreciate that all or part of flow process realized in above-mentioned execution mode, and the system of correspondence, that the hardware that can carry out instruction relevant by computer program has come, described program can be stored in a computer read/write memory medium, this program, when performing, can comprise the flow process as the respective embodiments described above.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-OnlyMemory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
The above embodiment only have expressed several execution mode of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection range of patent of the present invention should be as the criterion with claims.
Claims (10)
1. an information pushing result detection method, is characterized in that, comprises the steps:
Determine the temporal information that tested exhibition information is play for each time in detection time section;
From the video data gathered, video segment corresponding to this tested exhibition information each time playing process is obtained according to described temporal information;
The face information of watching described tested exhibition information is identified respectively from video segment described in each;
Beholder's information that clustering processing obtains actual this tested exhibition information of viewing is carried out to described face information.
2. information pushing result detection method according to claim 1, is characterized in that, described beholder's information comprises: the quantity of beholder, the viewing number of times of each beholder and each time span of watching thereof.
3. information pushing result detection method according to claim 1, is characterized in that, the step obtaining video segment corresponding to this tested exhibition information each playing process according to described temporal information from the video data gathered comprises:
According to the start/stop time in required detection time section, intercept from the video data gathered and detect video data;
The broadcasting beginning and ending time according to tested exhibition information carries out video intercepting to described detection video letter data, obtains the video segment that described tested exhibition information each playing process is corresponding.
4. information pushing result detection method according to claim 1, is characterized in that, the described step identifying the face information of watching described tested exhibition information from described video segment comprises:
From described video segment, the face frame picture containing face is detected by human face detection tech;
Eye information in described face frame picture is gone out by eye detection technology for detection;
The facial image watching described tested exhibition information in every frame face frame picture is obtained according to eye information;
Facial image in this video segment is obtained the face information of the tested exhibition information of viewing.
5. information pushing result detection method according to claim 4, is characterized in that, the step of described face information being carried out to beholder's information of this tested exhibition information of the actual viewing of clustering processing acquisition comprises:
Some frame facial images are extracted from the face frame picture that each face information is corresponding;
The facial image of face same in same video segment is marked identical No. ID;
The facial image extracted in all video segments is carried out cluster, and the face in different classes of with identical No. ID is merged, obtain the classification of all faces;
Beholder's information of the tested exhibition information of actual viewing is determined according to the classification of described face.
6. an information pushing result detection system, is characterized in that, comprising:
Temporal information acquisition module, for the temporal information determining that tested exhibition information is play for each time in detection time section;
Video segment interception module, for obtaining video segment corresponding to this tested exhibition information each playing process according to described temporal information from the video data gathered;
Face information identification module, for identifying the face information of watching described tested exhibition information respectively from video segment described in each;
Beholder's data obtaining module, obtains beholder's information of actual this tested exhibition information of viewing for carrying out clustering processing to described face information.
7. information pushing result detection system according to claim 6, is characterized in that, described beholder's information comprises: the quantity of beholder, the viewing number of times of each beholder and each time span of watching thereof.
8. information pushing result detection system according to claim 6, is characterized in that, described video segment interception module comprises:
Detect video data interception unit, for according to the start/stop time in required detection time section, intercept from the video data gathered and detect video data;
Video segment interception unit, carries out video intercepting for the broadcasting beginning and ending time according to tested exhibition information to described detection video letter data, obtains the video segment that described tested exhibition information each playing process is corresponding.
9. information pushing result detection system according to claim 6, is characterized in that, described face information identification module comprises:
Face datection unit, for detecting the face frame picture containing face from described video segment by human face detection tech;
Eye information detecting unit, for going out eye information in described face frame picture by eye detection technology for detection;
Facial image acquiring unit, for obtaining the facial image watching described tested exhibition information in every frame face frame picture according to eye information;
Face information acquiring unit, for obtaining the face information of the tested exhibition information of viewing by the facial image in this video segment.
10. information pushing result detection system according to claim 9, is characterized in that, described beholder's data obtaining module comprises:
Picture extracting unit, for extracting some frame facial images from face frame picture corresponding to each face information;
No. ID mark unit, for marking identical No. ID by the facial image of face same in same video segment;
Clustering processing unit, carries out cluster for the facial image will extracted in all video segments, and is merged by the face in different classes of with identical No. ID, obtains the classification of all faces;
Beholder's information determination unit, for determining beholder's information of the tested exhibition information of actual viewing according to the classification of described face.
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