CN104143149A - Advertisement setting method applied to B/S mode - Google Patents
Advertisement setting method applied to B/S mode Download PDFInfo
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- CN104143149A CN104143149A CN201310163239.6A CN201310163239A CN104143149A CN 104143149 A CN104143149 A CN 104143149A CN 201310163239 A CN201310163239 A CN 201310163239A CN 104143149 A CN104143149 A CN 104143149A
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Abstract
An advertisement setting method applied to a B/S mode comprises the following steps that (a) a filtering device obtains user information from Cookies on a hard disk of a client side, effectively classifies the user information according to the preset condition range, generates classification result information and uploads the classification result information to an advertisement server side; (b) the advertisement server obtains an advertisement meeting the user requirement through matching according to the received classification result information; (c) the advertisement which meets the user requirement and is obtained through matching is pushed to a corresponding browser side. According to the advertisement setting method, the scheme can be achieved through the existing network and computer technology, and safety of user information transmission can be well ensured.
Description
Technical field
The present invention relates to a kind of advertisement method to set up, particularly a kind of advertisement method to set up that is applied to B/S pattern.
Background technology
The use of computing machine is more and more general, and people are more and more longer facing to the time of computing machine every day, allow the advertisement value of computer screen day by day increase.Marketing at present develops into the target marketing stage from masses' marketing.By Internet technology and various formation gathering method, the mode of target marketing is also more and more.Network objectives marketing emerges in an endless stream in internet, especially in the majority with advertisement marketing.Network objectives marketing is mainly that the essential information of filling in during according to user's registration of website is distinguished market, then by these information, determines the advertising message that user is required.Although this way has improved accuracy and the efficiency of marketing objectives, but also there is very large defect, on the one hand, even if the authenticity of user profile cannot guarantee and information is real, As time goes on, some information of user and hobby also likely change, and it is unfavorable greatly that this will bring to target marketing.The second, be also the most important, user profile is very easily stolen by hacker in the process of transmission, causes the security facing of user profile grave danger.
The present invention utilizes existing network and computer technology to realize such scheme, thereby can the above-mentioned difficult problem of simple and effective solution.
Summary of the invention
The object of the invention is to, a kind of advertisement method to set up of the B/S of being applied to pattern is provided.
For reaching above-mentioned purpose, the present invention adopts following technical scheme:
An advertisement method to set up that is applied to B/S pattern, comprises the following steps:
(a) in the Cookies of filtration unit from client hard disk, obtain user profile and according to default condition and range, it effectively classified, generate sorting result information and be uploaded to Advertisement Server end;
(b) Advertisement Server end, according to received sorting result information, matches the advertisement that meets user's request;
(c) by the advertisement pushing that meets user's request matching to corresponding browser end.
Further, described filtration unit is to be provided with publisher for the device of the condition and range of the target marketing audient colony of target market setting, and wherein this condition and range includes but are not limited to one of sex, age, the industry, location, income situation or array configuration.
Further, according to default condition and range in filtration unit, determine user profile scope.
Further, the obtain manner of described filtration unit includes but are not limited to one of script, plug-in unit or array configuration.
The invention has the advantages that, user can obtain a kind of filtration unit by script or installation plug-in unit, and this filtration unit can make user profile well be protected in the process of transmission.
Accompanying drawing explanation
Fig. 1 is a kind of process flow diagram that is applied to the advertisement method to set up of B/S pattern provided by the present invention.
Embodiment
In order to make the advantage of advertisement method to set up of a kind of B/S of being applied to pattern that the present invention mentions more explicit, referring to accompanying drawing, the present invention is further described in detail.
Fig. 1 is a kind of process flow diagram that is applied to the advertisement method to set up of B/S pattern provided by the present invention, as shown in the figure,
Step 1, obtains user profile and according to default condition and range, it is effectively classified in the Cookies of filtration unit from client hard disk, generate sorting result information and be uploaded to Advertisement Server end.
Filtration unit is to be provided with publisher for the device of the condition and range of the target marketing audient colony of target market setting, and wherein this condition and range includes but are not limited to one of sex, age, the industry, location, income situation or array configuration.According to default condition and range in filtration unit, determine user profile scope.The obtain manner of filtration unit includes but are not limited to one of script, plug-in unit or array configuration.
Step 2, Advertisement Server end, according to received sorting result information, matches the advertisement that meets user's request.
Step 3, by the advertisement pushing that meets user's request matching to corresponding browser end.
Embodiment:
For a kind of advertisement method to set up that is applied to management software system provided by the present invention is carried out to further description, illustrate in conjunction with the preferred embodiments.
First user's open any browser end, by script or plug-in unit, obtain filtration unit, in the Cookies of filtration unit from client hard disk, obtain user profile and according to default condition and range, it effectively classified, generate sorting result information and be uploaded to Advertisement Server end.According to default condition and range in filtration unit, determine user profile scope.User profile scope is as shown in table 1, and user profile classification results is as shown in table 2.
Table 1 user profile generates result
Table 2 user profile classification results
Advertisement Server end, according to received sorting result information, matches the advertisement that meets user's request, and advertisement matching result is as shown in table 3.
Table 3 advertisement matching result
By the advertisement pushing that meets user's request matching to corresponding browser end.
Said method is only a preferred embodiment of the present invention, is not used for limiting protection scope of the present invention.All equivalent variations of doing according to essential features of the present invention or modification, all within protection scope of the present invention.
Claims (4)
1. an advertisement method to set up that is applied to B/S pattern, comprises the following steps:
(a) in the Cookies of filtration unit from client hard disk, obtain user profile and according to default condition and range, it effectively classified, generate sorting result information and be uploaded to Advertisement Server end;
(b) Advertisement Server end, according to received sorting result information, matches the advertisement that meets user's request;
(c) by the advertisement pushing that meets user's request matching to corresponding browser end.
2. a kind of advertisement method to set up that is applied to B/S pattern as claimed in claim 1, it is characterized in that, described filtration unit is to be provided with publisher for the device of the condition and range of the target marketing audient colony of target market setting, and wherein this condition and range includes but are not limited to one of sex, age, the industry, location, income situation or array configuration.
3. a kind of advertisement method to set up that is applied to B/S pattern as claimed in claim 2, is characterized in that, according to default condition and range in filtration unit, determines user profile scope.
4. a kind of advertisement method to set up that is applied to B/S pattern as claimed in claim 1, is characterized in that, the obtain manner of described filtration unit includes but are not limited to one of script, plug-in unit or array configuration.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310163239.6A CN104143149A (en) | 2013-05-07 | 2013-05-07 | Advertisement setting method applied to B/S mode |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310163239.6A CN104143149A (en) | 2013-05-07 | 2013-05-07 | Advertisement setting method applied to B/S mode |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104143149A true CN104143149A (en) | 2014-11-12 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310163239.6A Pending CN104143149A (en) | 2013-05-07 | 2013-05-07 | Advertisement setting method applied to B/S mode |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104143149A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106447382A (en) * | 2016-08-30 | 2017-02-22 | 厦门啪啪圈科技有限公司 | Advertisement automatic selection system and advertisement selection method |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1987916A (en) * | 2005-12-21 | 2007-06-27 | 腾讯科技（深圳）有限公司 | Method and device for releasing network advertisements |
| CN101034997A (en) * | 2006-03-09 | 2007-09-12 | 新数通兴业科技（北京）有限公司 | Method and system for accurately publishing the data information |
-
2013
- 2013-05-07 CN CN201310163239.6A patent/CN104143149A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1987916A (en) * | 2005-12-21 | 2007-06-27 | 腾讯科技（深圳）有限公司 | Method and device for releasing network advertisements |
| CN101034997A (en) * | 2006-03-09 | 2007-09-12 | 新数通兴业科技（北京）有限公司 | Method and system for accurately publishing the data information |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106447382A (en) * | 2016-08-30 | 2017-02-22 | 厦门啪啪圈科技有限公司 | Advertisement automatic selection system and advertisement selection method |
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| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20141112 |
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| WD01 | Invention patent application deemed withdrawn after publication |