CN104104889A - Multi-screen movement and content coordinated variation new media advertising achieving system and method - Google Patents
Multi-screen movement and content coordinated variation new media advertising achieving system and method Download PDFInfo
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Abstract
The invention discloses a multi-screen movement and content coordinated variation new media advertising achieving system and method which effectively integrates new media, digital image processing technologies, motor control technologies and the like, breaks through the limit of a traditional advertising device, gives full play to value, originality, effects and vitality of the new media, and keeps sufficient vitality in both content and effect. The video rotating display effect formed by combining motor control is rich in attraction, the multi-linkage effect is shocking, and the advertisement throwing effect is greatly optimized. The system and method is low in investment and can save cost.
Description
Technical field
The digitizing technique application that the present invention relates to the field such as new media, advertisement, exhibitions of cultural industry, relates in particular to a kind of multi-screen motion and realizes system and method with the new media advertisement of content collaborative variation.
Background technology
In recent years, the new media such as Digital Television, network gets most of the attention gradually.Rely on innovation and the invention of science and technology to conventional industries, can greatly make up the deficiency of conventional ads, the advantage of high performance-price ratio in addition, will be rich in competitive.Along with the development of advertisement industry, the speed that advertising equipment upgrades is accelerated.The background of New Media Technology and new media environment, for breaking through existing equipment constraint, develops innovative new media advertising equipment and has brought opportunity.
New media is the media form occurring under new technical support system, as digizine, digital newspaper, digital broadcasting, SMS, mobile TV, network, desktop window, Digital Television, digital movie, touch media, cell phone network etc.With respect to the media in newpapers and periodicals, open air, broadcast, TV four great tradition meanings, new media is called " the 5th media " visually.New media must possess: value, originality, effect, vitality.The kind of new media is a lot, but at present taking network new media, Mobile new media, digital new media etc. as main.The wide-band-message network merging is the general character basis that various new media forms are relied on.Terminal mobility is the important trend of new media development.Digital technology is the driving source that all kinds of new medias produce and develop.
Digital technology (Digital Technology), it is the accompany science and technology of interpromoting relation in five elements of and electronic computer, it refers to by certain equipment various information, comprise: figure, literary composition, sound, as etc., be converted into the technology of binary digit " 0 " that electronic computer can identify and " 1 " laggard row operation, processing, storage, transmission, propagation, reduction.Due in the link such as computing, storage, want computer to information encode, compress, decoding etc., therefore also referred to as digital technology, computer digit technology etc.Digital technology also claims digital control technology.
Image processing (image processing), analyzes image with computer, to reach the technology of results needed, claims again image processing.Image processing refers generally to digital image processing.Digital picture refers to the large two-dimensional array obtaining through over-sampling and digitlization with the equipment such as digital camera, scanner, and the element of this array is called pixel, and its value is an integer, is called gray value.The main contents of image processing techniques comprise image compression, strengthen and restore, coupling, description and 3 parts of identification.Common processing has image digitazation, Image Coding, figure image intensifying, image restoration, image to cut apart and graphical analysis etc.Image processing refers generally to digital image processing.So-called Digital Image Processing is exactly to utilize computer to process to meet people's visual psychology or the behavior of application demand to image information.
Electric Machine Control refers to, startup, acceleration, running to motor, slows down and stops the control of carrying out.There are different requirements and object according to the use occasion of the type of different motors and motor.For motor, by Electric Machine Control, reach that motor starts fast, the object of response fast, high efficiency, high torque (HT) output and high overload ability.Controllor for step-by-step motor (pulse signal generator) can carry out pilot angle displacement by the number of control impuls, thereby reaches the object of accurate location; Can control by control impuls frequency speed and the acceleration of electric machine rotation, thereby reach the object of speed governing simultaneously.
But, the current correlation technique that does not realize the motion of new media advertisement multi-screen and content collaborative variation.
Summary of the invention
The object of this invention is to provide multi-screen motion and realize system and method with the new media advertisement of content collaborative variation, realized the motion of new media advertisement multi-screen and content collaborative variation, optimized the input effect of advertisement.
The object of the invention is to be achieved through the following technical solutions:
Multi-screen motion realizes a system with the new media advertisement of content collaborative variation, and this system comprises:
Video processing module, for based on rotation scheme and test running data, original video being processed, obtains the video data for showing;
Video playback module, for calling player control, plays the described video data for showing, and obtains current broadcast state by query statement;
Motion-control module, for according to described rotation scheme, at the appointed time sending controling instruction is controlled controller and motor, and obtains motor and controller state information by query statement;
Sport video Coordination module, for more described current broadcast state and motor and controller state information, obtain the deviate of content and screen running, and according to this deviate, main equipment is carried out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction;
Multi-screen communication control module, for according to the status data from equipment that collects, carries out device synchronization judgement, and to nonsynchronous from equipment transmitting apparatus synchronic command, thereby realizes the multi-screen motion and content collaborative variation of new media advertisement.
A new media advertisement implementation method for multi-screen motion and content collaborative variation, the method comprises:
Based on rotation scheme and test running data, original video is processed, obtained the video data for showing;
Call player control, play the described video data for showing, and obtain current broadcast state by query statement;
According to described rotation scheme, at the appointed time sending controling instruction is controlled controller and motor, and obtains motor and controller state information by query statement;
More described current broadcast state and motor and controller state information, obtain the deviate of content and screen running, and carry out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction according to this deviate;
According to the status data from equipment collecting, carry out device synchronization judgement, and to nonsynchronous from equipment transmitting apparatus synchronic command, thereby realize the multi-screen motion and content collaborative variation of new media advertisement.
As seen from the above technical solution provided by the invention, new media, digital image processing techniques, electric machines control technology etc. are effectively integrated, break through the constraint of conventional ads equipment, value, originality, effect and the vitality of new media are given full play to, in content and effect, all keeping sufficient vigor, the video rotary display effect forming in conjunction with Electric Machine Control is extremely attractive, and multiple linkage effect shakes more, thereby has optimized greatly the input effect of advertisement; And technique scheme drops into lower, goes back escapable cost.
Brief description of the drawings
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, below the accompanying drawing of required use during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, do not paying under the prerequisite of creative work, can also obtain other accompanying drawings according to these accompanying drawings.
A kind of multi-screen that Fig. 1 provides for the embodiment of the present invention one moves and realizes the schematic diagram of system with the new media advertisement of content collaborative variation;
A kind of multi-screen that Fig. 2 provides for inventive embodiments one moves and realizes the workflow schematic diagram of system with the new media advertisement of content collaborative variation;
The workflow diagram of video processing module based on rotation scheme that Fig. 3 a provides for inventive embodiments one;
The workflow diagram of video processing module based on rotation scheme that Fig. 3 b provides for inventive embodiments one;
The workflow diagram of the video display module that Fig. 4 provides for inventive embodiments one;
The workflow diagram of motion-control module based on rotation scheme that Fig. 5 provides for inventive embodiments one;
The workflow diagram of the sport video Coordination module that Fig. 6 provides for inventive embodiments one;
The multi-screen coordinating control module workflow diagram that Fig. 7 provides for inventive embodiments one;
A kind of multi-screen motion that Fig. 8 provides for the embodiment of the present invention two and the flow chart of the new media advertisement implementation method of content collaborative variation.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiment.Based on embodiments of the invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to protection scope of the present invention.
Embodiment mono-
A kind of multi-screen that Fig. 1 provides for the embodiment of the present invention one moves and realizes the schematic diagram of system with the new media advertisement of content collaborative variation.As shown in Figure 1, this system mainly comprises:
Video processing module 11, for based on rotation scheme and test running data, original video being processed, obtains the video data for showing;
Video playback module 12, for calling player control, plays the described video data for showing, and obtains current broadcast state by query statement;
Motion-control module 13, for according to described rotation scheme, at the appointed time sending controling instruction is controlled controller and motor, and obtains motor and controller state information by query statement;
Sport video Coordination module 14, for more described current broadcast state and motor and controller state information, obtain the deviate of content and screen running, and according to this deviate, main equipment is carried out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction;
Multi-screen communication control module 15, for according to the status data from equipment that collects, carries out device synchronization judgement, and to nonsynchronous from equipment transmitting apparatus synchronic command, thereby realizes the multi-screen motion and content collaborative variation of new media advertisement.
Further, described acquisition comprises for the video data of showing:
Original video is carried out to frame and read, be decomposed into picture, then according to rotation scheme and test running data, adopt interpolated data computing, picture is converted and special effect processing, finally picture is merged into video.
Further, described according to described rotation scheme, at the appointed time sending controling instruction is controlled and is comprised controller and motor:
Initialization controller, comprising: return initial point and parameter initialization;
Read rotation scheme, then translate to corresponding displacement commands and speed, acceleration instruction, specifying the moment to send to controller, control motor rotation, and time add feedback check, whether checking instruction sends and runs succeeded.
Further, the described operation of carrying out the change of video reorientation, motor speed and/or the time delay of controller movement instruction according to this deviate comprises:
In the time that described deviate is less than threshold value, carry out the operation of video reorientation;
In the time that described deviate is greater than threshold value, carry out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction.
Further, the status data from equipment that described basis collects, carries out device synchronization judgement, and comprises from equipment transmitting apparatus synchronic command to nonsynchronous:
Described from himself status data joining day information of equipment timing acquiring, by outwards sending from socket Socket;
The status data of the joining day information from equipment obtaining by main Socket, and carry out the judgement of device synchronization;
In the time that certain is asynchronous from equipment, issue device synchronization instruction by main Socket, nonsynchronous equipment is carried out corresponding time delay or accelerates adjusting.
For the ease of further understanding the present invention, below in conjunction with accompanying drawing, 2-7 is described further.
A kind of new media advertisement of supporting multi-screen motion and content displaying collaborative variation that the embodiment of the present invention provides realizes system.Its related hardware equipment can be matched the equipment that cost performance is higher and realize so that cost-saving, mainly comprises: TV, motor and connector (turntable etc.), driver, host computer, support; Wherein, motor is connected with turntable etc., then is connected with television set by connector, finally form an energy 360 and spend the advertisement display device rotating freely.
As shown in Figure 2, be its implementation procedure, wherein mainly comprise: video processing module, video display module, motion-control module, the coordination video content control module that cooperates with screen motion module and multi-screen.
Wherein, A1 interface: input original ordinary video, this video is not through any rotation processing and special efficacy processing.A2 interface: input rotation scheme and test running data that this video is corresponding.The data that A1 and A2 import into finally become B2 through video pre-filtering module can show video, the input showing as video.A3 interface: for motion control input rotation scheme, to carry out subsequent operation.
In addition, the solution of the present invention can support single device also can support the cooperative motion of multiple devices; In the time of multiple devices, can equipment of chosen in advance be from equipment as all the other equipment of main equipment.Above-mentioned specific implementation process refers to Fig. 3-Fig. 7.
As shown in Fig. 3 a-Fig. 3 b, it is the workflow diagram of the video processing module based on rotation scheme.It is mainly divided into two large divisions: video is decomposed into the processing of picture, and picture synthetic video.As shown in Figure 3 a, input data, corresponding to the A1 in Fig. 3 and A2, are carried out frame by the original video of A1 input and are read, and disassemble as picture, then carry out picture processing.As shown in Figure 3 b, A31 comprises partial detailed process: picture and temporal information thereof, rotation scheme and test running data.First interpolation arithmetic function finds neighbour's data of picture time scale by traversal, then carry out interpolation fitting computing, the rotation informations such as output angle (B31), B31 is used by coordinate transform and special effect processing program, generate preliminary treatment picture (B32), treat that all picture processings are complete, under the guidance of the information (A32) such as required output video frame per second, B32 is by further convergent-divergent and compacting, obtain qualified picture (B33), import to final generation in the synthetic code of video and can show video (B1).
As shown in Figure 4, be the workflow diagram of video display module.This module mainly completes by calling player control.Video reads in source for the B1 in Fig. 2 or Fig. 3, waits for sign on after reading in, and then starts video playback.In video display process, can obtain current broadcast state (B41) by query statement in real time, be transferred to sport video and coordinate; Also can be controlled by instruction at any time, comprise volume, broadcasting speed, progress etc., can receive and carry out the instruction (B42) of sport video Coordination module.
As shown in Figure 5, be the workflow diagram of the motion-control module based on rotation scheme, it is concurrency relation that motion control and Fig. 4 video show.First read in rotation scheme (A3 in Fig. 2), wait for equally sign on.Before starting, can carry out a series of controller initialization operation, comprise and return initial point, parameter initialization etc.Rotation scheme pre-reads and then translates to corresponding displacement commands and speed, acceleration instruction etc., is specifying the moment to send to controller, controls motor rotation, adds feedback check simultaneously, and whether checking instruction sends and run succeeded.Be similar to video display module, this module also can be obtained motor and controller state information (B51) by instruction, is transferred to motor coordination module; Also can receive at any time and carry out the instruction (B52) of sport video Coordination module.
In addition, " test running path " in Fig. 5 is mainly for obtaining the motor status information of rotation scheme in test running process, and saves as file, is used as the input of video pre-filtering module, except test running process, this thread conductively-closed is fallen, with saving resource.
As shown in Figure 6, the workflow diagram of coordinating for sport video.Carry out data comparison by the broadcast state information (B41) to coming from video display module and the motor and the controller state information (B51) that come from motion-control module, obtain the deviate information of content and screen running, carry out decision-making according to this deviate, carry out video reorientation or motor speed change or movement instruction time delay, less in deviate, do not affect under the prerequisite of viewing effect, take to send the strategy (sending to B42) of video repositioning instruction, in the time that deviate is larger, take Motion Control Strategies (sending to B52), or two kinds of strategies adopt simultaneously.
As shown in Figure 7, for multi-screen is coordinated control work schematic diagram and flow chart; Can see that from left side schematic diagram (only an equipment is holotype to device cluster employing one master and multiple slaves, all the other are from pattern) scheme, in multi-screen cooperative motion process, consider bandwagon effect, the running scheme of each equipment and displaying contents may be also different, but its preset running scheme is through planning in advance, therefore need to ensure that each device program running time is synchronous.As in the dotted line frame of Fig. 7 below from equipment timing acquiring status data, joining day information, by sending to main Socket from Socket (socket), and receives the instruction that Socket sends.In the dotted line frame of Fig. 7 top, show main equipment running flow process, receive the status data from equipment by main Socket, add the data that this equipment gathers, carry out device synchronization judgement, send corresponding delay or short-term acceleration adjustment instruction to nonsynchronous equipment by Socket, finally realize the motion scheme of multi-screen cooperation.
The embodiment of the present invention has been integrated new media, digital image processing techniques, electric machines control technology etc. effectively, break through the constraint of conventional ads equipment, value, originality, effect and the vitality of new media are given full play to, in content and effect, all keeping sufficient vigor, the video rotary display effect forming in conjunction with Electric Machine Control is extremely attractive, multiple linkage effect shakes more, thereby has optimized greatly the input effect of advertisement; And technique scheme drops into lower, goes back escapable cost.
Those skilled in the art can be well understood to, for convenience and simplicity of description, only be illustrated with the division of above-mentioned each functional module, in practical application, can above-mentioned functions be distributed and completed by different functional modules as required, be divided into different functional modules by the internal structure of device, to complete all or part of function described above.
Embodiment bis-
A kind of multi-screen motion that Fig. 8 provides for the embodiment of the present invention two and the flow chart of the new media advertisement implementation method of content collaborative variation.As shown in Figure 8, the method mainly comprises the steps:
Step 81, based on rotation scheme and test running data, original video is processed, obtained the video data for showing.
In the embodiment of the present invention, described acquisition comprises for the video data of showing: original video is carried out to frame and read, be decomposed into picture; According to rotation scheme and test running data, adopt interpolated data computing, picture is converted and special effect processing, then picture is merged into video.
Step 82, call player control, play the described video data for showing, and obtain current broadcast state by query statement.
Step 83, according to described rotation scheme, at the appointed time sending controling instruction is controlled controller and motor, and obtains motor and controller state information by query statement.
In the embodiment of the present invention, this step can executed in parallel with step 12.
Described according to described rotation scheme, at the appointed time sending controling instruction is controlled and is comprised controller and motor:
Initialization controller, comprising: return initial point and parameter initialization; Read rotation scheme, then translate to corresponding displacement commands and speed, acceleration instruction, specifying the moment to send to controller, control motor rotation, and time add feedback check, whether checking instruction sends and runs succeeded.
Step 84, more described current broadcast state and motor and controller state information, obtain the deviate of content and screen running, and carry out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction according to this deviate.
In the invention process, carry out decision-making according to this deviate, concrete: in the time that described deviate is less than threshold value (can according to the actual requirements or experience set), to carry out the operation of video reorientation; In the time that described deviate is greater than threshold value, carry out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction.
Step 85, according to the status data from equipment that collects, carry out device synchronization judgement, and to nonsynchronous from equipment transmitting apparatus synchronic command, thereby realize the multi-screen motion and content collaborative variation of new media advertisement.
In the embodiment of the present invention, the status data from equipment that described basis collects, carries out device synchronization judgement, and comprises from equipment transmitting apparatus synchronic command to nonsynchronous:
Described from himself status data joining day information of equipment timing acquiring, by outwards sending from socket Socket; The status data of the joining day information from equipment obtaining by main Socket, and carry out the judgement of device synchronization; In the time that certain is asynchronous from equipment, issue device synchronization instruction by main Socket, nonsynchronous equipment is carried out corresponding time delay or accelerates adjusting.
Through the above description of the embodiments, those skilled in the art can be well understood to above-described embodiment and can realize by software, and the mode that also can add necessary general hardware platform by software realizes.Based on such understanding, the technical scheme of above-described embodiment can embody with the form of software product, it (can be CD-ROM that this software product can be stored in a non-volatile memory medium, USB flash disk, portable hard drive etc.) in, comprise that some instructions are in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) carry out the method described in each embodiment of the present invention.
The above; only for preferably embodiment of the present invention, but protection scope of the present invention is not limited to this, is anyly familiar with in technical scope that those skilled in the art disclose in the present invention; the variation that can expect easily or replacement, within all should being encompassed in protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claims.
Claims (10)
1. multi-screen motion realizes a system with the new media advertisement of content collaborative variation, it is characterized in that, this system comprises:
Video processing module, for based on rotation scheme and test running data, original video being processed, obtains the video data for showing;
Video playback module, for calling player control, plays the described video data for showing, and obtains current broadcast state by query statement;
Motion-control module, for according to described rotation scheme, at the appointed time sending controling instruction is controlled controller and motor, and obtains motor and controller state information by query statement;
Sport video Coordination module, for more described current broadcast state and motor and controller state information, obtain the deviate of content and screen running, and according to this deviate, main equipment is carried out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction;
Multi-screen communication control module, for according to the status data from equipment that collects, carries out device synchronization judgement, and to nonsynchronous from equipment transmitting apparatus synchronic command, thereby realizes the multi-screen motion and content collaborative variation of new media advertisement.
2. system according to claim 1, is characterized in that, described acquisition comprises for the video data of showing:
Original video is carried out to frame and read, be decomposed into picture, then according to rotation scheme and test running data, adopt interpolated data computing, picture is converted and special effect processing, finally picture is merged into video.
3. system according to claim 1, is characterized in that, described according to described rotation scheme, and at the appointed time sending controling instruction is controlled and comprised controller and motor:
Initialization controller, comprising: return initial point and parameter initialization;
Read rotation scheme, then translate to corresponding displacement commands and speed, acceleration instruction, specifying the moment to send to controller, control motor rotation, and time add feedback check, whether checking instruction sends and runs succeeded.
4. system according to claim 1, is characterized in that, the described operation of carrying out the change of video reorientation, motor speed and/or the time delay of controller movement instruction according to this deviate comprises:
In the time that described deviate is less than threshold value, carry out the operation of video reorientation;
In the time that described deviate is greater than threshold value, carry out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction.
5. system according to claim 1, is characterized in that, the status data from equipment that described basis collects carries out device synchronization judgement, and comprises from equipment transmitting apparatus synchronic command to nonsynchronous:
Described from himself status data joining day information of equipment timing acquiring, by outwards sending from socket Socket;
The status data of the joining day information from equipment obtaining by main Socket, and carry out the judgement of device synchronization;
In the time that certain is asynchronous from equipment, issue device synchronization instruction by main Socket, nonsynchronous equipment is carried out corresponding time delay or accelerates adjusting.
6. a new media advertisement implementation method for multi-screen motion and content collaborative variation, is characterized in that, the method comprises:
Based on rotation scheme and test running data, original video is processed, obtained the video data for showing;
Call player control, play the described video data for showing, and obtain current broadcast state by query statement;
According to described rotation scheme, at the appointed time sending controling instruction is controlled controller and motor, and obtains motor and controller state information by query statement;
More described current broadcast state and motor and controller state information, obtain the deviate of content and screen running, and carry out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction according to this deviate;
According to the status data from equipment collecting, carry out device synchronization judgement, and to nonsynchronous from equipment transmitting apparatus synchronic command, thereby realize the multi-screen motion and content collaborative variation of new media advertisement.
7. method according to claim 6, is characterized in that, described acquisition comprises for the video data of showing:
Original video is carried out to frame and read, be decomposed into picture;
According to rotation scheme and test running data, adopt interpolated data computing, picture is converted and special effect processing, then picture is merged into video.
8. method according to claim 6, is characterized in that, described according to described rotation scheme, and at the appointed time sending controling instruction is controlled and comprised controller and motor:
Initialization controller, comprising: return initial point and parameter initialization;
Read rotation scheme, then translate to corresponding displacement commands and speed, acceleration instruction, specifying the moment to send to controller, control motor rotation, and time add feedback check, whether checking instruction sends and runs succeeded.
9. method according to claim 6, is characterized in that, the described operation of carrying out the change of video reorientation, motor speed and/or the time delay of controller movement instruction according to this deviate comprises:
In the time that described deviate is less than threshold value, carry out the operation of video reorientation;
In the time that described deviate is greater than threshold value, carry out the operation of video reorientation, motor speed change and/or the time delay of controller movement instruction.
10. method according to claim 6, is characterized in that, the status data from equipment that described basis collects carries out device synchronization judgement, and comprises from equipment transmitting apparatus synchronic command to nonsynchronous:
Described from himself status data joining day information of equipment timing acquiring, by outwards sending from socket Socket;
The status data of the joining day information from equipment obtaining by main Socket, and carry out the judgement of device synchronization;
In the time that certain is asynchronous from equipment, issue device synchronization instruction by main Socket, nonsynchronous equipment is carried out corresponding time delay or accelerates adjusting.
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