CN104063411A - Enterprise intelligence gathering method based on Michael Porter's Five Forces Model - Google Patents
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Abstract
The invention discloses an enterprise intelligence gathering method based on a Michael Porter's Five Forces Model. The method comprises the steps of firstly, quantizing influence factors of potential competitors, competitors, suppliers, buyers and substitute goods in the Michael Porter's Five Forces Model, gathering an information set I according to gathering rules established by quantized factors; secondly, structurally extracting Five Forces influence factors in the set I and a structured information set S of an enterprise; thirdly, analyzing the structured information set S again, intelligently analyzing enterprise competitive intelligence, automatically finding out enterprise like products and competitors, analyzing the development trend of hot events, and finally pushing the competitive intelligence to users. The method realizes enterprise competitive intelligence gathering and confluence analysis.
Description
Technical field
The invention belongs to internet information acquisition field, specifically in conjunction with the internet information collection method of business event and baud five power model quantizating index.
Background technology
Enterprise ensures vigorous vitality, need to pay close attention to business intelligence.Estimate according to expert, in industrial economy field, more than 90% competitive intelligence obtains by open, normal channel.And a large amount of business informations in internet, are full of.And the information gathering of manual type, although can obtain information.But internet content sharply expands, quantity of information is maked rapid progress, and limited manpower cannot obtain comprehensive information timely.
Based on the corporate information collection method of baud five power models, by the quantitative analysis of the five power influence factors in baud five power models, targetedly to the comprehensive analytical integration of the competitive environment of enterprise.Build collection rule according to quantization factor, to information carrier (News Network, blog, forum, microblogging, e-commerce website etc.), obtain comprehensively, in time, accurately Competitive Intelligence.Intellectual analysis competitive intelligence, finds enterprise's like product and rival automatically, analyzes the development trend of focus incident, in time early warning information is sent to user by different modes.
Based on the corporate information collection method of baud five power models, can be used for the multiple departments in multiple fields of company.(1) enterprise's public sentiment management, is used at department of enterprise organization; (2) rival's information analysis, can Auxiliary market department; (3) product and technology are collected, and can supply research and development department's reference; (4) technician and administrator information are collected, and use in personnel department.
On market, there is such or such deficiency in Competitive Intelligence Acquisition System now, and analysis and summary are as follows:
(1) do not integrate all sidedly various information sources.Gather for competitive intelligence, how integrate information source, improve the recall ratio of information, most important to obtaining comprehensive information.
(2) information outcome quality is poor.At present acquisition system is automatically to collect on the internet and simple analysis by gophers such as search engines mostly, its result for retrieval quantity large and mostly be repetition, uncorrelated, shallow-layer.
(3) information collection process lacks collaborative.Main manifestations is information and the separating of analytical work, and especially lacks the analytic function of robotization.At present, the information content of automatically collecting by search engine is many and of poor quality, has brought great difficulty to the analysis of information.
(4) information processing lack of wisdom.Aspect information processing, some systems adopt simple statistical analysis technique, cannot obtain potential information.Most methods is not processed effectively to semi-structured, destructuring, heterogeneous distributed database.
Summary of the invention
The problem and shortage that prior art exists in view of the above, the technical problem to be solved in the present invention is to provide a kind of corporate information collection method based on baud five power models, the method is the relevant information of automatic acquisition enterprise five power competition factors comprehensively, and information is effectively extracted, intellectual analysis competitive intelligence, sends to user by early warning information in time.
Technical matters to be solved by this invention realizes by following technical proposals, and the present invention is a kind of corporate information collection method based on baud five power models, is characterized in: first according to baud five power model value fractional analysis methods, Information Monitoring set I; Secondly five power influence factors in structuring extraction set I and the structured message S set of enterprise itself; Analytical structure information aggregate S, obtains Competitive Intelligence again; Competitive intelligence is pushed to enterprise the most at last; Its concrete steps are as follows:
A, corporate information collection, obtain information aggregate I; Its operation steps is as follows:
A1, by baud five power influence factors in conjunction with business event field quantize, obtain quantizating index T;
A2, according to quantizating index T build collection rule;
A3, utilize META Search Engine and template Information Monitoring, obtain information aggregate I;
A4, the information aggregate I collecting is saved in database;
Set I is extracted in B, structuring, obtains five power influence factors and pattern of enterprises information aggregate S; Its operation steps is as follows:
B1, by the information aggregate I collecting, adopt institutional abstracting method, extract the basic structure information S1 of enterprise;
B2, adopt institutional abstracting method, extract five power influence factor structuring essential information S2;
B3, according to S1 and S2 data, automatically find like product;
B4, according to S1 and S2 data, automatically find rival;
Wherein pattern of enterprises essential information comprises:
Enterprise sets up: enterprise name, establishment time, address, enterprise nature, founder;
General status of the enterprise: contact method, incumbent CEO, industry type, scope of business, company size, shareholder's formation, legal representative, registration;
Leader's information: name, contact method, position, educational background;
Substitute essential information comprises:
Product attribute parameter: name of product, price, model, brand, the place of production, picture, performance index.
C, analytical structure information aggregate S, generate competitive intelligence; Its operation steps is as follows:
Enterprise or product focus incident in C1, mining structure information aggregate S;
Focus incident trend in C2, analytical structure information aggregate S;
C3, rival's event is dynamically followed the tracks of;
D, propelling movement competitive intelligence; Its operation steps is as follows:
D1, by specially report, bulletin and early warning information of Information generation such as the events of perpetual object;
D2, by early warning information by bounce frame prompting of screen;
D3, early warning information is sent to mobile terminal;
D4, early warning information is sent to appointment email address.
Corporate information collection method based on baud five power models leaves it at that.
Corporate information collection method based on baud five power models of the present invention compared with prior art, has following effect:
Utilize baud five power model theories, multianalysis competing environment of enterprise influence factor, builds quantizating index; Quantizating index is automatically converted to search rule in conjunction with business event domain knowledge, does not need manually to set collection rule; Information Monitoring is comprehensive, gathers corresponding effective information for " rival, potential entrant, supplier, buyer, the substitute " of enterprise; Information extraction is accurate, adopts structurized extraction mode, extracts enterprise and product association attributes; Enterprise and product attribute are analyzed, automatically find rival and like product; From motion tracking rival dynamic event information, generate specially report and carry out early warning.
Brief description of the drawings
Fig. 1 is the process flow diagram of the corporate information collection method based on baud five power models of the present invention;
Fig. 2 is the corporate information collection described in step 01 in Fig. 1, obtains information aggregate I process flow diagram;
Fig. 3 is that in Fig. 1, set I is extracted in the structuring described in step 02, obtains five power influence factors and the dependency structure information aggregate S of enterprise process flow diagram.
Embodiment
Below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.
Embodiment 1, a kind of corporate information collection method based on baud five power models, first according to baud five power model value fractional analysis methods, Information Monitoring set I; Secondly five power influence factors in structuring extraction set I and the structured message S set of enterprise itself; Analytical structure information aggregate S, obtains Competitive Intelligence again; Competitive intelligence is pushed to enterprise the most at last; Its concrete steps are as follows:
A, corporate information collection, obtain information aggregate I; Its operation steps is as follows:
A1, by baud five power influence factors in conjunction with business event field quantize, obtain quantizating index T;
A2, according to quantizating index T build collection rule;
A3, utilize META Search Engine and template Information Monitoring, obtain information aggregate I;
A4, the information aggregate I collecting is saved in database;
Set I is extracted in B, structuring, obtains five power influence factors and pattern of enterprises information aggregate S; Its operation steps is as follows:
B1, by the information aggregate I collecting, adopt institutional abstracting method, extract the basic structure information S1 of enterprise;
B2, adopt institutional abstracting method, extract five power influence factors (potential entrant, rival, supplier, buyer, substitute) structuring essential information S2;
B3, according to S1 and S2 data, automatically find like product;
B4, according to S1 and S2 data, automatically find rival;
Wherein pattern of enterprises essential information comprises:
Enterprise sets up: enterprise name, establishment time, address, enterprise nature, founder;
General status of the enterprise: contact method, incumbent CEO, industry type, scope of business, company size, shareholder's formation, legal representative, registration;
Leader's information: name, contact method, position, educational background;
Substitute essential information comprises:
Product attribute parameter: name of product, price, model, brand, the place of production, picture, performance index.
C, analytical structure information aggregate S, generate competitive intelligence; Its operation steps is as follows:
Enterprise or product focus incident in C1, mining structure information aggregate S;
Focus incident trend in C2, analytical structure information aggregate S;
C3, rival's event is dynamically followed the tracks of;
D, propelling movement competitive intelligence; Its operation steps is as follows:
D1, by specially report, bulletin and early warning information of Information generation such as the events of perpetual object;
D2, by early warning information by bounce frame prompting of screen;
D3, early warning information is sent to mobile terminal;
D4, early warning information is sent to appointment email address.
Embodiment 2, with reference to Fig. 1-3, the operation experiments that a kind of corporate information collection method based on baud five power models is carried out, step is as follows:
With reference to Fig. 1, step 01, corporate information collection, obtain information aggregate I,
With reference to Fig. 2, its concrete operations are as follows:
Step 101: Port five force analysis focuses on and the most direct five factors of competing environment of enterprise, comprises rival, supplier, client, potential entrant, substitute.Analyze the key element of the influence power that determines each factor, quantize key element attribute.Competition among enterprises person's information quantization attribute is as follows:
(1) competitive enterprise's information
Enterprise sets up: enterprise name, establishment time, address, enterprise nature, founder;
General status of the enterprise: contact method, incumbent CEO(chairman of the board, general manager (GM)), industry type, scope of business, company size, shareholder's formation, legal representative, registration;
Leader's information: name, contact method, position, educational background.
(2) major product
Product profile: name of product, classification, parameter, composition, manufacturer, model, brand;
Production marketing: price, Time To Market, listing place, sales situation, user evaluate.
(3) technical merit
Productive capacity: production facility, patent, place, laboratory, experimental assembly;
R&D team: R & D ratio, technician's sum, research project;
Key figure: name, contact method, position, educational background, be good at etc.
(4) sales tactics
Sales behavior: the area of marketing channel, sales system, marketing system distributes and distributes with level;
Marketing organization: title, address, sales volume;
Exploitation: medium selection, planning activity, patronage activity, marketing tool, advertising input etc.
Step 102: according to five power key element quantified property keywords and business event field word in step 101, build some search rules.Rule is supported AND, OR and NOT logical combination, respectively with symbol * ,+and-represent, by logical symbol and bracket () combination, combinatorial search rule.
Step 103: utilize the search rule building in step 102 to carry out search to search engine, ecommerce complete works, the home page of company etc.
Step 104: the information collecting in step 103 is saved in database.
Set I is extracted in step 02, structuring, obtains five power influence factors and enterprise's relevant information S set.With reference to Fig. 3, comprise the steps:
Step 201: utilize text analyzing method and regular expression, enterprise's essential information S set 1 is extracted in structuring;
Step 202: utilize text analyzing method and regular expression, five power influence factor essential information S set 2 are extracted in structuring;
Step 204: the product information being drawn in comparison information S set 1 in enterprise product information and S2, automatically find like product.Matching product attribute, the similar value of the attributes such as product composition, title, effect (effect) is calculated, if similar value is greater than threshold value, is the like product of enterprise.
Step 203: comparison information S set 1 and S2.If manage like products between enterprise or scope of business is identical, there is competitive relation.Compare the property values such as enterprise product, scope of business, automatically find the rival of enterprise.
Step 03, analytical information S set, generate competitive intelligence, comprises the steps:
Step 301: by clustering method, the enterprise hot spots event in mined information S set;
Step 302: add up in chronological order the focus incident in S set, and show its variation tendency by the form of chart;
Step 303: the focus incident of industry under the enterprise in mined information S set;
Step 304: by coupling regular expression, competition among enterprises opponent's dependent event in statistics S set;
Step 04, propelling movement competitive intelligence, comprise the steps:
Step 401: the event information of enterprise being paid close attention to object generates early warning information automatically.Seek survival into as required and specially respond with and bulletin;
Step 402: by the bounce mode of frame of screen, according to time restriction prompting early warning information;
Step 403: if be provided with mobile receiving terminal, early warning information is sent to mobile terminal;
Step 404: if be provided with email address, early warning information is sent to appointment email address.
Method of the present invention is not limited to the embodiment described in embodiment, and other the embodiment that those skilled in the art's technical scheme according to the present invention draws, belongs to technological innovation scope of the present invention equally.
Claims (1)
1. the corporate information collection method based on baud five power models, is characterized in that: first according to baud five power model value fractional analysis methods, Information Monitoring set I; Secondly five power influence factors in structuring extraction set I and the structured message S set of enterprise itself; Analytical structure information aggregate S, obtains Competitive Intelligence again; Competitive intelligence is pushed to enterprise the most at last; Its concrete steps are as follows:
A, corporate information collection, obtain information aggregate I; Its operation steps is as follows:
A1, by baud five power influence factors in conjunction with business event field quantize, obtain quantizating index T;
A2, according to quantizating index T build collection rule;
A3, utilize META Search Engine and template Information Monitoring, obtain information aggregate I;
A4, the information aggregate I collecting is saved in database;
Set I is extracted in B, structuring, obtains five power influence factors and pattern of enterprises information aggregate S; Its operation steps is as follows:
B1, by the information aggregate I collecting, adopt institutional abstracting method, extract the basic structure information S1 of enterprise;
B2, adopt institutional abstracting method, extract five power influence factor structuring essential information S2;
B3, according to S1 and S2 data, automatically find like product;
B4, according to S1 and S2 data, automatically find rival;
Wherein pattern of enterprises essential information comprises:
Enterprise sets up: enterprise name, establishment time, address, enterprise nature, founder;
General status of the enterprise: contact method, incumbent CEO, industry type, scope of business, company size, shareholder's formation, legal representative, registration;
Leader's information: name, contact method, position, educational background;
Substitute essential information comprises:
Product attribute parameter: name of product, price, model, brand, the place of production, picture, performance index;
C, analytical structure information aggregate S, generate competitive intelligence; Its operation steps is as follows:
Enterprise or product focus incident in C1, mining structure information aggregate S;
Focus incident trend in C2, analytical structure information aggregate S;
C3, rival's event is dynamically followed the tracks of;
D, propelling movement competitive intelligence; Its operation steps is as follows:
D1, by specially report, bulletin and early warning information of Information generation such as the events of perpetual object;
D2, by early warning information by bounce frame prompting of screen;
D3, early warning information is sent to mobile terminal;
D4, early warning information is sent to appointment email address.
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Cited By (16)
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| CN107527149A (en) * | 2017-08-25 | 2017-12-29 | 前海梧桐（深圳）数据有限公司 | For analyzing the method and system of enterprise's Situation Awareness |
| CN107580036A (en) * | 2017-08-28 | 2018-01-12 | 成都融微软件服务有限公司 | The method of the adaptive single-point acquiring of industry information service |
| CN108153878A (en) * | 2017-12-26 | 2018-06-12 | 中国联合网络通信集团有限公司 | A kind of information resource pool method for building up and system |
| CN108763324A (en) * | 2018-05-03 | 2018-11-06 | 苏州朗动网络科技有限公司 | Recognition methods, device, storage medium and the computer equipment of business data |
| CN109345081A (en) * | 2018-09-07 | 2019-02-15 | 阿里巴巴集团控股有限公司 | A kind of collecting method, device and electronic equipment |
| TWI664593B (en) * | 2018-05-18 | 2019-07-01 | 大陸商北京牡丹電子集團有限責任公司 | Providing adaptive adjustment michael porter's five forces model decision making recommendation system and method thereof |
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| TWI668649B (en) * | 2018-05-18 | 2019-08-11 | 大陸商北京牡丹電子集團有限責任公司 | System for expanding information of decision advice based on development direction of competitors and method thereof |
| TWI760495B (en) * | 2018-05-18 | 2022-04-11 | 大陸商北京牡丹電子集團有限責任公司 | System for setting up concerned data to generate customized decision advice and method thereof |
| CN109345081A (en) * | 2018-09-07 | 2019-02-15 | 阿里巴巴集团控股有限公司 | A kind of collecting method, device and electronic equipment |
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| CN110377690A (en) * | 2019-06-27 | 2019-10-25 | 北京信息科技大学 | A kind of information acquisition method and system based on long-range Relation extraction |
| CN110377690B (en) * | 2019-06-27 | 2021-03-16 | 北京信息科技大学 | Information acquisition method and system based on remote relationship extraction |
| CN112307768A (en) * | 2019-07-25 | 2021-02-02 | 北京知元创通信息技术有限公司 | Artificial intelligence technology enterprise-oriented information monitoring method |
| CN111125351A (en) * | 2019-12-18 | 2020-05-08 | 新华智云科技有限公司 | Business condition briefing generation method and device, electronic equipment and storage medium |
| CN111125351B (en) * | 2019-12-18 | 2023-05-26 | 新华智云科技有限公司 | Business condition brief report generation method and device, electronic equipment and storage medium |
| CN112435050A (en) * | 2020-11-13 | 2021-03-02 | 北京创业光荣信息科技有限责任公司 | Associated enterprise acquisition method, electronic equipment, computer storage medium and terminal |
| CN112435050B (en) * | 2020-11-13 | 2023-11-28 | 海创汇科技创业发展股份有限公司 | Method for acquiring associated enterprises, electronic equipment, computer storage medium and terminal |
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