CN103955484B - Tendentious appraisal procedure and system of the user to network social intercourse instrument - Google Patents
Tendentious appraisal procedure and system of the user to network social intercourse instrument Download PDFInfo
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- CN103955484B CN103955484B CN201410143628.7A CN201410143628A CN103955484B CN 103955484 B CN103955484 B CN 103955484B CN 201410143628 A CN201410143628 A CN 201410143628A CN 103955484 B CN103955484 B CN 103955484B
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Abstract
The invention discloses a kind of user to the tendentious appraisal procedure and system of network social intercourse instrument, the method includes：Some sample of users are chosen from the registered user of network social intercourse platform；Following operation is performed for any network social intercourse instrument in network social intercourse platform：For each sample of users, sample number of activities and the activity time for using the network social intercourse instrument in sample of users setting time section in each measurement period are counted；For each measurement period, the sample of users is calculated in the measurement period to the tendency factor of the network social intercourse instrument；And according to the sample of users in each measurement period to the tendency factor of the network social intercourse instrument, determine the sample of users in setting time section to the tendency factor of the network social intercourse instrument；Each sample of users is averaged in setting time section to the tendency factor of the network social intercourse instrument tendentiousness assessment result for obtaining customer group to the network social intercourse instrument.Using the present invention, the degree of accuracy of tendentiousness assessment can be improved.
Description
Technical field
The present invention relates to internet arena, more particularly to a kind of user is to the tendentious appraisal procedure of network social intercourse instrument
And system.
Background technology
Network social intercourse platform is exactly that people carry out social activity by network, gets to know more people for having same interest to like, and
And for connecting each other, be New Times the most popular social mode by this platform.The species of network social intercourse platform is very
It is many, such as happy net, Renren Network, friend's net.
Various network social intercourse instruments are often provided in network social intercourse platform, social activity is carried out in many ways in order to user
With information communication；For example, network social intercourse platform would generally provide such as " daily record of good friend ", " good friend's shares ", " shape of good friend
The network social intercourse instrument such as state ", " message board ", " updating oneself homepage ", " circle of friends ".And, in practical application, user is for net
The use of various network social intercourse instruments in network social platform, also tends to the presence of certain tendentiousness.
The developer of platform is various in order to formulate it should be understood that user is to the use tendency of various network social intercourse instruments
The popularization plan of network social intercourse instrument；For example, in for network social intercourse platform, compared to other network social intercourse instruments, for
Family can advise considering brand promotion using the stronger network social intercourse instrument of more stable, tendentiousness；And it is good for tendentiousness
Network social intercourse instrument, then can advise being improved the network social intercourse instrument, or restudy user's request
Deng.
At present, understand user be substantially to the tendentious method of network social intercourse instrument in the form of questionnaire,
Relate generally under line and two ways on line.However, during the survey for network social intercourse instrument is carried out under line, it is necessary to
Substantial amounts of manpower is collected and arranges to the test paper that user is given, and this will take a substantial amount of time and manpower, and assessed cost is high；
And, in practical application, in order to obtain the test paper of user, often also need to distribute small gift to user, so can further increase
Plus tendentiousness assessed cost.
Tendentiousness assessment of the user to network social intercourse instrument is carried out by the way of online questionnaire investigation, although can reduce
Assessed cost；But, the enterprising hand-manipulating of needle of line to during the survey of network social intercourse instrument, it is necessary to user is in network social intercourse platform
On carry out the test paper of survey, taking user time can also disturb the Consumer's Experience of network social intercourse instrument simultaneously.And, it is actual
In, either under line or on line, the test paper on questionnaire is all the subjective answer of client, and it is true that user replies
Property cannot investigate, invalid data is more in may result in evaluation process, so cause tendentiousness assessment the degree of accuracy it is not high.
Therefore, it is necessary to provide a kind of side of the tendentious assessment degree of accuracy to network social intercourse instrument that can improve user
Method.
The content of the invention
Tendentious appraisal procedure and system of a kind of user to network social intercourse instrument are the embodiment of the invention provides, is used to
Improve the degree of accuracy of tendentiousness assessment.
According to an aspect of the invention, there is provided a kind of tendentious appraisal procedure of user to network social intercourse instrument,
Including：
Some users are chosen as sample of users in the user registered from network social intercourse platform；
Any network social intercourse instrument in for the network social intercourse platform, performs following operation：
For each sample of users, count the sample of users and the net is used in each measurement period in setting time section
The sample number of activities of network social tool, and record the sample activity time of the sample of users；And
For each measurement period, the network social intercourse work is used in the measurement period according to the sample of users for counting
The sample number of activities of tool, sample activity time, the sample of users is calculated in the measurement period to the network social intercourse instrument
The tendency factor；And
According to the sample of users in setting time section in each measurement period to the tendency of the network social intercourse instrument because
Son, determines the sample of users in setting time section to the tendency factor of the network social intercourse instrument；
Each sample of users is averaged in the setting time interior tendency factor to the network social intercourse instrument of section and obtains institute
State the tendentious assessment result of the customer group to the network social intercourse instrument of network social intercourse platform.
It is preferred that it is described for each measurement period, used in the measurement period according to the sample of users for counting
The sample number of activities of the network social intercourse instrument, sample activity time, the sample of users is calculated in the measurement period to the net
The tendency factor of network social tool, specifically includes：
For each measurement period, for several time-domains divided in the measurement period, according in the measurement period
Each sample activity time of the sample of users, each sample activity is referred in corresponding time-domain；
Count the number of the movable time-domain sorted out of sample of the sample of users；
According to the number of the time-domain for counting, and the sample of users in the measurement period uses the network social intercourse work
The sample number of activities of tool, determines the sample of users in the measurement period to the tendency factor of the network social intercourse instrument.
It is preferred that it is described for each measurement period, used in the measurement period according to the sample of users for counting
The sample number of activities of the network social intercourse instrument, sample activity time, the sample of users is calculated in the measurement period to the net
The tendency factor of network social tool, specifically includes：
For each measurement period, for several time-domains divided in the measurement period, according in the measurement period
Each sample activity time of the sample of users, each sample activity is referred in corresponding time-domain；
Count the number of the movable time-domain sorted out of sample of the sample of users；
Count the sample of users in the measurement period free time domain number；Wherein, the free time domain is
The sample of users is not used the time-domain of any one the network social intercourse instrument in the network social intercourse platform in the measurement period；
The sample in number, the number in free time domain, and the measurement period according to the time-domain for counting is used
Determine the sample of users in the measurement period to the network social intercourse using the sample number of activities of the network social intercourse instrument in family
The tendency factor of instrument.
It is preferred that in the basis number, the number in free time domain, and the measurement period of time-domain that count
The sample of users using the network social intercourse instrument sample number of activities, determine that the sample of users is right in the measurement period
The tendency factor of the network social intercourse instrument, specifically includes：
The sample of users is calculated in the measurement period to the tendency factor of the network social intercourse instrument according to equation below 1
D：
（Formula 1）
Wherein, m is the sum of the time-domain of division in the measurement period, and S is the sample of users in the measurement period
Free time domain number, P is the sample number of activities of the sample of users in the measurement period, and R is the sample in the measurement period
The number of the time-domain that the sample activity of this user is sorted out.
It is preferred that it is described according to the sample of users in setting time section in each measurement period to the network social intercourse work
The tendency factor of tool, determines the sample of users in setting time section to the tendency factor of the network social intercourse instrument, tool
Body includes：
To the sample of users in setting time section in each measurement period to the tendency factor of the network social intercourse instrument
Average and obtain the sample of users in setting time section to the tendency factor of the network social intercourse instrument.
It is preferred that the measurement period is specially day；And, chosen in the user registered in the platform from network social intercourse
Some users specifically include as sample of users：
Setting number of users is randomly selected in the user registered from network social intercourse platform as the sample of users；Or
Person,
All of user is chosen as the sample of users in the user registered from network social intercourse platform.
According to another aspect of the present invention, a kind of tendentious assessment system of user to network social intercourse instrument is additionally provided
System, including：
Sample of users chooses module, for choosing some users as sample in the user of registration from network social intercourse platform
User；
First tendency factor computing module, for any network social intercourse instrument in for the network social intercourse platform, pin
Each sample of users that module is selected is chosen to the sample of users, the sample of users is counted in setting time section at each
Using the sample number of activities of the network social intercourse instrument in measurement period, and record the sample activity time of the sample of users；With
And for each measurement period, the sample of the network social intercourse instrument is used in the measurement period according to the sample of users for counting
This number of activities, sample activity time, calculate the sample of users in the measurement period to the tendency of the network social intercourse instrument because
Son；
Second tendency factor computing module, sample for being calculated according to the described first tendency factor computing module is used
, to the tendency factor of the network social intercourse instrument, determine that the sample of users exists in each measurement period in setting time section in family
To the tendency factor of the network social intercourse instrument in the setting time section；
Tendentiousness evaluation module, for described second tendency each sample of users for calculating of factor computing module described
The tendency factor in setting time section to the network social intercourse instrument is averaged, and obtains the customer group of the network social intercourse platform to this
The tendentious assessment result of network social intercourse instrument.
It is preferred that the first tendency factor computing module is specifically for for each measurement period, for statistics week
Several time-domains of interim division, according to each sample activity time of the sample of users in the measurement period, by each sample
Activity is referred in corresponding time-domain；Count the number of the movable time-domain sorted out of sample of the sample of users；And according to
The sample of users in the number of the time-domain for counting, and the measurement period is movable using the sample of the network social intercourse instrument
Number of times, determines the sample of users in the measurement period to the tendency factor of the network social intercourse instrument.
It is preferred that the first tendency factor computing module is specifically for for each measurement period, for statistics week
Several time-domains of interim division, according to each sample activity time of the sample of users in the measurement period, by each sample
Activity is referred in corresponding time-domain；Count the number of the movable time-domain sorted out of sample of the sample of users；Statistics should
Sample of users in the measurement period free time domain number；Wherein, the free time domain be the measurement period in should
Sample of users is not used the time-domain of any one the network social intercourse instrument in the network social intercourse platform；And according to counting
The sample of users in number, the number in free time domain, and the measurement period of time-domain uses the network social intercourse instrument
Sample number of activities, determine the sample of users in the measurement period to the tendency factor of the network social intercourse instrument.
It is preferred that the second tendency factor computing module is specifically for for each sample of users, to the sample of users
The tendency factor of the network social intercourse instrument is averaged in each measurement period in setting time section and obtain the sample of users
To the tendency factor of the network social intercourse instrument in setting time section.
In the technical scheme of the embodiment of the present invention, for each sample chosen from the registered user of network social intercourse platform
User, according to the sample activity time in sample of users setting time section in each measurement period using the network social intercourse instrument
Number and sample activity time, calculate the sample of users in setting time section to the tendency of the network social intercourse instrument because
Son；And each sample of users is averaged in setting time section to the tendency factor of the network social intercourse instrument obtain network social intercourse and put down
Tendentious assessment result of the customer group of platform to the network social intercourse instrument.Network social intercourse instrument is directed to compared to according to user
The given subjective test paper of tendentiousness assessment, the sample activity of the use tendency of user is reflected according to more objective reality
Number of times and sample activity time carry out tendentious assessment of the user to network social intercourse instrument, improve the accurate of assessment
Degree.
Brief description of the drawings
Fig. 1 is the user of the embodiment of the present invention to the schematic flow sheet of the tendentious appraisal procedure of network social intercourse instrument；
Fig. 2 is the user of the embodiment of the present invention to the cut-away view of the tendentious assessment system of network social intercourse instrument.
Specific embodiment
To make the objects, technical solutions and advantages of the present invention become more apparent, referring to the drawings and preferred reality is enumerated
Example is applied, the present invention is described in more detail.However, it is necessary to explanation, many details listed in specification are only to be
The reader is set to have a thorough explanation to one or more aspects of the invention, can also even without these specific details
Realize the aspects of the invention.
The term such as " module " used in this application, " system " is intended to include the entity related to computer, for example but does not limit
In hardware, firmware, combination thereof, software or executory software.For example, module can be, it is not limited to：Treatment
Process, processor, object, executable program, the thread for performing, program and/or the computer run on device.For example, count
The application program and this computing device run in calculation equipment can be modules.One or more modules may be located at executory
In one process and/or thread.
It was found by the inventors of the present invention that being directed to the use tendency of each network social intercourse instrument in network social intercourse platform on user
Property, can be estimated based on network behavior of the user within a period of time custom, for example user makes in certain time period
Time and number of times with network social intercourse instrument.And the network behavior of user, compared to user for each network social intercourse instrument
The given subjective test paper of tendentiousness assessment, can more reflect the use tendency of the user objective reality.Therefore, originally
The inventor of invention is it is considered that can be based on using network social intercourse to be assessed in each measurement period in user's setting time section
Activity time of instrument and number of activities come calculate user in setting time section to the tendency of the network social intercourse instrument because
Son.So, the use tendency of the network social intercourse instrument is estimated according to the tendency factor pair user for calculating, Ke Yiti
The degree of accuracy of tendentiousness assessment high.
The technical scheme that the invention will now be described in detail with reference to the accompanying drawings.
A kind of tendentious appraisal procedure of user to network social intercourse instrument is the embodiment of the invention provides, as shown in figure 1,
Specifically include following steps：
S101：Some users are chosen as sample of users in the user registered from network social intercourse platform.
Specifically, for each the network social intercourse instrument to be assessed in network social intercourse platform use tendency assessment
During, in order to ensure the degree of accuracy of assessment, all-network social tool has identical sample of users.And network social intercourse instrument
The user that can specifically be registered from network social intercourse platform of sample of users in chosen.In practical application, can be from network
The user registered in social platform randomly selects the user of setting quantity as the sample of users of the network social intercourse instrument；If in order to
Obtain the assessment degree of accuracy higher, it is also possible to choose all of user as the net in the user registered from network social intercourse platform
The sample of users of network social tool.
S102：Any network social intercourse instrument in for network social intercourse platform, for each sample of users, counts the sample
Using the sample number of activities of the network social intercourse instrument in each measurement period in user's setting time section, and record the sample
The sample activity time of user.
Specifically, a time period can be set, and several measurement periods is set in setting time section.Then,
For each sample of users chosen, for each measurement period in setting time section, can be by the sample of users at this
In measurement period request is used to what network social intercourse platform sent on a network social intercourse instrument in network social intercourse platform
Activity, as the sample of users setting time section in the measurement period using the network social intercourse instrument sample activity.
Meanwhile, can will record each sample activity activity time as the sample of users in the measurement period sample activity
Time；And using record the sample of users in the measurement period sample activity number of times as the sample of users set when
Between sample number of activities in section in the measurement period using the network social intercourse instrument.
For example, in the case where setting time section specially month, measurement period are specially one day, if sample of users exists
Second day（I.e. second measurement period）The interior time 10:38、15:06、17:00 has used network social intercourse work to be assessed
Tool, then it is 3 that can count the sample of users and the sample number of activities of the network social intercourse instrument was used in second day.
In practical application, for each the network social intercourse instrument in network social intercourse platform, can be true using the above method
Make the sample of users setting time section in each measurement period use the network social intercourse instrument the sample activity time and
Sample number of activities.
S103：For each measurement period, the sample of users is calculated in the measurement period to the network social intercourse instrument
The tendency factor.
Specifically, for each measurement period in setting time section, can be according to the sample counted by step S102
This user, using sample number of activities, the sample activity time of the network social intercourse instrument, calculates the sample in the measurement period
User is in the measurement period to the tendency factor of the network social intercourse instrument.
In practical application, each measurement period in setting time section can be divided into according to identical rule in advance some
Individual time-domain.For example, if measurement period is specially day, can be by each measurement period（It is i.e. daily 24 hours）It is divided into 5
Time-domain：A sections：06:00~10:59th, B sections：11：00~13：59th, C sections：14:00~17;59th, D sections：18:00~21:59、E
Section：22:00~05:59.
Then, for each measurement period, for several time-domains divided in the measurement period, can be according to the system
Each sample activity time of the sample of users, each sample activity is referred in corresponding time-domain in the meter cycle；And count
Go out the number of the movable time-domain sorted out of sample of the sample of users in the measurement period.
For example, sample of users was at second day（I.e. second measurement period）The interior time 10:38、15:06、17:00 makes
With network social intercourse instrument to be assessed, then correspondingly, can be by the sample of users in the time 10:The 38 sample activities for carrying out are returned
Class is to time-domain A sections；The sample of users is in the time 15:06、17:00 activity of sample twice for being carried out all is referred to time-domain C
Section.
It was found by the inventors of the present invention that in fact, in a measurement period, sample of users uses network social intercourse instrument
Sample number of activities is more, or the number of the movable time-domain sorted out of sample is more, can reflect the sample of users pair
The network social intercourse instrument has stronger tendentiousness.
Therefore, for network social intercourse platform in any network social intercourse instrument each sample of users, for each statistics
Cycle, can according in the measurement period for counting the sample of users sample activity be sorted out time-domain number, with
And the sample of users, using the sample number of activities of the network social intercourse instrument, determines the sample of users at this in the measurement period
To the tendency factor of the network social intercourse instrument in measurement period.
Specifically, for each sample of users, for each measurement period, the sample in the measurement period can be calculated
Divided in the number of time-domain that this user is sorted out using the sample activity of the network social intercourse instrument and the measurement period when
Between domain total ratio；And the ratio that will be calculated uses the network social intercourse instrument with the sample of users in the measurement period
The product of sample number of activities as the sample of users in the measurement period to the tendency factor of the network social intercourse instrument.
Further, present inventor has further discovered that, in practical application, sample of users may be right in same measurement period
Multiple network social intercourse instruments all have stronger tendentiousness；In order to reflect that the sample of users uses the network social intercourse instrument relative
In the tendentiousness of other network social intercourse instruments, a kind of more excellent implementation method is, for each measurement period, for the statistics
Several time-domains divided in cycle, according to each sample activity time of the sample of users in the measurement period, by various kinds
This activity is referred in corresponding time-domain；And count the sample of users in the measurement period sample activity sorted out when
Between domain number after, can also count the sample of users in the measurement period free time domain number.
Wherein, the sample of users in the measurement period free time domain be the measurement period in the sample of users do not make
With the time-domain of any one the network social intercourse instrument in network social intercourse platform.Specifically, can be set according to the sample of users
Sample activity in time period in each network social intercourse instrument in the measurement period to network social intercourse platform be referred to when
Between domain, determine in the measurement period with the presence or absence of any one the network society in the sample of users uses no network social platform
Hand over the time-domain of tool, if in the presence of if in the presence of free time that can be using time-domain as the sample of users in the measurement period
Time-domain, and count in the measurement period free time domain number.
Then, number, the statistics for the time-domain that can be sorted out according to the activity of the sample of the sample of users for counting
The sample number of activities and the sample of users of the sample of users in the cycle in the measurement period free time domain
Number, determines the sample of users in the measurement period to the tendency factor of the network social intercourse instrument.Specifically, can be according to such as
Lower formula 1 calculates the sample of users in the measurement period to the tendency factor D of the network social intercourse instrument：
（Formula 1）
Wherein, m is the sum of the time-domain of division in the measurement period, and S is the sample of users in the measurement period
Free time domain number, P is the sample number of activities of the sample of users in the measurement period, and R is the sample in the measurement period
The number of the time-domain that the sample activity of this user is sorted out.
So, for each measurement period, from the sample of users in the measurement period in divide time-domain sum in
Remove in the measurement period free time domain number, it may be determined that go out the sample of users in the measurement period use network
The number of the effective time region of the network social intercourse instrument in social platform.For each network social intercourse instrument, based on this it is effective when
Between domain the tendency factor D that is calculated of number, can reflect that the sample of users uses the network social intercourse instrument relative to it
The tendentiousness of its network social intercourse instrument, improves the degree of accuracy of the user to the tendentiousness assessment of each network social intercourse instrument.
S104：For each sample of users, according to the sample of users in each measurement period in setting time section to the net
The tendency factor of network social tool, determine the sample of users in setting time section to the tendency of the network social intercourse instrument because
Son.
Specifically, for each sample of users, can be right in each measurement period in setting time section from the sample of users
In the tendency factor of the network social intercourse instrument, tendency factor maximum is defined as the sample of users in setting time section to this
The tendency factor of network social intercourse instrument；Or, it is also possible to tendency factor minimum value is defined as the sample of users in setting time
To the tendency factor of the network social intercourse instrument in section.However, the degree of accuracy in order to ensure final tendentiousness assessment result, more excellent
Ground, can average in each measurement period in setting time section to the sample of users to the tendency factor of the network social intercourse instrument
The sample of users is obtained in setting time section to the tendency factor of the network social intercourse instrument.
S105：Each sample of users is averaged in the setting time interior tendency factor to the network social intercourse instrument of section and obtains net
Tendentious assessment result of the customer group of network social platform to the network social intercourse instrument.
In practical application, according to the sample of users for calculating in setting time section to the tendency of the network social intercourse instrument because
Son, you can carry out tendentiousness assessment of the sample of users to a network social intercourse instrument in network social intercourse platform.If however, only
It is accustomed to come the assessment to network social intercourse instrument in network social intercourse platform according to a network behavior for sample of users, may be existed
Unilateral sex chromosome mosaicism, that is, cause the degree of accuracy of final assessment result not high.Therefore, in the embodiment of the present invention, can be counted by S104
Each sample of users is calculated in setting time section to the tendency factor of the network social intercourse instrument, and to each sample of users in setting
Between the tendency factor in section to the network social intercourse instrument average, determine the customer group of network social intercourse platform to the network with this
The tendentious assessment result of social tool, improves the degree of accuracy of assessment result.
Based on user to the tendentious appraisal procedure of network social intercourse instrument, the embodiment of the present invention additionally provides a kind of user
To the tendentious assessment system of network social intercourse instrument, as shown in Fig. 2 specifically including：Sample of users chooses module 201, first
Tendency factor computing module 202, second is inclined to factor computing module 203 and tendentiousness evaluation module 204.
Wherein, sample of users chooses module 201 and is used to choose some users in the user registered from network social intercourse platform
As sample of users.Specifically, setting number of users is randomly selected in the user that can be registered from network social intercourse platform, or
All users are used as sample of users.
First is inclined to any network social intercourse instrument during factor computing module 202 is used for for network social intercourse platform, for
Sample of users chooses each sample of users that module 201 is selected, and counts the sample of users in setting time section in each system
Using the sample number of activities of the network social intercourse instrument in the meter cycle, and record the sample activity time of the sample of users；For
Each measurement period, the sample activity of the network social intercourse instrument is used according to the sample of users for counting in the measurement period
Number of times, sample activity time, the sample of users is calculated in the measurement period to the tendency factor of the network social intercourse instrument.
Specifically, for network social intercourse platform in any network social intercourse instrument, the first tendency factor computing module 202 exists
Each sample of users that module 201 is selected is chosen for sample of users, the sample of users is counted in setting time section every
In individual measurement period using the network social intercourse instrument sample number of activities, and record the sample of users the sample activity time it
Afterwards, each measurement period can be directed to, for several time-domains divided in the measurement period, be somebody's turn to do according in the measurement period
Each sample activity time of sample of users, each sample activity is referred in corresponding time-domain；Count the sample of users
The number of the time-domain that sample activity is sorted out；And according to the number of the time-domain for counting, and being somebody's turn to do in the measurement period
Sample of users determines the sample of users in the measurement period to the net using the sample number of activities of the network social intercourse instrument
The tendency factor of network social tool.For example, the number of the time-domain for counting and division in the measurement period can be calculated
After the total ratio of time-domain, the sample of users in the ratio and the measurement period is used the sample of the network social intercourse instrument
The product of this number of activities as the sample of users in the measurement period to the tendency factor of the network social intercourse instrument.
As a kind of more excellent implementation method, the first tendency factor computing module 202 for each measurement period, by this
Each sample activity of the sample of users is referred in corresponding time-domain in measurement period, and counts the sample work of the sample of users
After the number of dynamic sorted out time-domain, free time of the sample of users in the measurement period can also be further counted
The number in domain.Wherein, the sample of users in the measurement period free time domain be the measurement period in the sample of users not
Use the time-domain of any one the network social intercourse instrument in network social intercourse platform.
So, the first tendency factor computing module 202 can be according to the number of the time-domain for counting, free time domain
The sample of users in number, and the measurement period determines the sample using the sample number of activities of the network social intercourse instrument
This user is in the measurement period to the tendency factor of the network social intercourse instrument.Specifically, can be calculated according to equation below 1
To the tendency factor D of the network social intercourse instrument in the measurement period of the sample of users in setting time section：
（Formula 1）
Wherein, m is the sum of the time-domain of division in the measurement period, and S is the sample of users in the measurement period
Free time domain number, P is the sample number of activities of the sample of users in the measurement period, and R is the sample in the measurement period
The number of the time-domain that the sample activity of this user is sorted out.
Second tendency factor computing module 203 is used for for each sample of users, according to the first tendency factor computing module
202 sample of users for calculating in setting time section in each measurement period to the tendency factor of the network social intercourse instrument, really
The fixed sample of users is in setting time section to the tendency factor of the network social intercourse instrument.
Specifically, the second tendency factor computing module 203 can be for each sample of users, from the sample of users in setting
To choosing maximum or minimum value in the tendency factor of the network social intercourse instrument as the sample in each measurement period in time period
User is in setting time section to the tendency factor of the network social intercourse instrument.More preferably, can also be right for each sample of users
The sample of users is averaged in each measurement period to the tendency factor of the network social intercourse instrument in setting time section and obtains the sample
This user is in setting time section to the tendency factor of the network social intercourse instrument.
Tendentiousness evaluation module 204 is used to set each sample of users that the second tendency factor computing module 203 is calculated
The tendency factor in section of fixing time to the network social intercourse instrument is averaged, and obtains the customer group of network social intercourse platform to the network society
Hand over the tendentious assessment result of tool.
In the embodiment of the present invention, each module in tendentious assessment system on user to network social intercourse instrument is specific
It is how to obtain tendentiousness assessment result, is referred to the specific method of above-mentioned flow.
In technical scheme, for each sample of users chosen from the registered user of network social intercourse platform,
According to the sample of users setting time section in each measurement period use the network social intercourse instrument sample number of activities with
And the sample activity time, the sample of users is calculated in setting time section to the tendency factor of the network social intercourse instrument；And
Each sample of users is averaged in the setting time interior tendency factor to the network social intercourse instrument of section and obtains network social intercourse platform
Tendentious assessment result of the customer group to the network social intercourse instrument.Compared to the tendency that network social intercourse instrument is directed to according to user
Property the given subjective test paper of assessment, the sample number of activities of the use tendency of user is reflected according to more objective reality
And the sample activity time carries out tendentious assessment of the user to network social intercourse instrument, the degree of accuracy of assessment is improve.
One of ordinary skill in the art will appreciate that all or part of step in realizing above-described embodiment method can be
The hardware of correlation is instructed to complete by program, the program can be stored in a computer read/write memory medium, such as：
ROM/RAM, magnetic disc, CD etc..
The above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, under the premise without departing from the principles of the invention, some improvements and modifications can also be made, these improvements and modifications also should
It is considered as protection scope of the present invention.
Claims (10)
1. tendentious appraisal procedure of a kind of user to network social intercourse instrument, it is characterised in that including：
Some users are chosen as sample of users in the user registered from network social intercourse platform；
Any network social intercourse instrument in for the network social intercourse platform, performs following operation：
For each sample of users, count the sample of users and the network society is used in each measurement period in setting time section
Hand over the sample number of activities of tool, and record the sample activity time of the sample of users；And
For each measurement period, the network social intercourse instrument is used in the measurement period according to the sample of users for counting
Sample number of activities, sample activity time, the sample of users is calculated in the measurement period to the tendency of the network social intercourse instrument
The factor；And
According to the sample of users in setting time section in each measurement period to the tendency factor of the network social intercourse instrument, really
The sample of users is made in setting time section to the tendency factor of the network social intercourse instrument；
Each sample of users is averaged in the setting time interior tendency factor to the network social intercourse instrument of section and obtains the net
Tendentious assessment result of the customer group of network social platform to the network social intercourse instrument.
2. the method for claim 1, it is characterised in that described for each measurement period, according to the sample for counting
This user, using sample number of activities, the sample activity time of the network social intercourse instrument, calculates the sample in the measurement period
User, to the tendency factor of the network social intercourse instrument, specifically includes in the measurement period：
For each measurement period, for several time-domains divided in the measurement period, according to the sample in the measurement period
Each sample activity time of this user, each sample activity is referred in corresponding time-domain；
Count the number of the movable time-domain sorted out of sample of the sample of users；
According to the number of the time-domain for counting, and the sample of users in the measurement period uses the network social intercourse instrument
Sample number of activities, determines the sample of users in the measurement period to the tendency factor of the network social intercourse instrument.
3. the method for claim 1, it is characterised in that described for each measurement period, according to the sample for counting
This user, using sample number of activities, the sample activity time of the network social intercourse instrument, calculates the sample in the measurement period
User, to the tendency factor of the network social intercourse instrument, specifically includes in the measurement period：
For each measurement period, for several time-domains divided in the measurement period, according to the sample in the measurement period
Each sample activity time of this user, each sample activity is referred in corresponding time-domain；
Count the number of the movable time-domain sorted out of sample of the sample of users；
Count the sample of users in the measurement period free time domain number；Wherein, the free time domain is the system
The sample of users is not used the time-domain of any one the network social intercourse instrument in the network social intercourse platform in the meter cycle；
Sample of users in number, the number in free time domain, and the measurement period according to the time-domain for counting makes
With the sample number of activities of the network social intercourse instrument, determine the sample of users in the measurement period to the network social intercourse instrument
The tendency factor.
4. method as claimed in claim 3, it is characterised in that the number of the time-domain that the basis is counted, free time
The sample of users in the number in domain, and the measurement period is determined using the sample number of activities of the network social intercourse instrument
The sample of users, to the tendency factor of the network social intercourse instrument, is specifically included in the measurement period：
The sample of users is calculated in the measurement period to the tendency factor D of the network social intercourse instrument according to equation below 1：
Wherein, m is the sum of the time-domain of division in the measurement period, and S is free time of the sample of users in the measurement period
The number of time-domain, P is the sample number of activities of the sample of users in the measurement period, and R is sample use in the measurement period
The number of the time-domain that the sample activity at family is sorted out.
5. the method as described in claim 1-4 is any, it is characterised in that it is described according to the sample of users in the setting time
To the tendency factor of the network social intercourse instrument in each measurement period in section, determine the sample of users in setting time section
To the tendency factor of the network social intercourse instrument, specifically include：
Equal is asked to the tendency factor of the network social intercourse instrument in each measurement period in setting time section to the sample of users
The sample of users is worth in setting time section to the tendency factor of the network social intercourse instrument.
6. method as claimed in claim 5, it is characterised in that the measurement period is specially day；And, it is described from network society
Some users are chosen as sample of users in the user for handing over registration in platform, are specifically included：
Setting number of users is randomly selected in the user registered from network social intercourse platform as the sample of users；Or,
All of user is chosen as the sample of users in the user registered from network social intercourse platform.
7. tendentious assessment system of a kind of user to network social intercourse instrument, it is characterised in that including：
Sample of users chooses module, is used as sample for choosing some users in the user of registration from network social intercourse platform
Family；
First tendency factor computing module, for any network social intercourse instrument in for the network social intercourse platform, for institute
State sample of users and choose each sample of users that module is selected, count the sample of users in setting time section in each statistics
Using the sample number of activities of the network social intercourse instrument in cycle, and record the sample activity time of the sample of users；And pin
To each measurement period, lived using the sample of the network social intercourse instrument in the measurement period according to the sample of users for counting
Dynamic number of times, sample activity time, the sample of users is calculated in the measurement period to the tendency factor of the network social intercourse instrument；
Second tendency factor computing module, sample of users for being calculated according to the described first tendency factor computing module exists
Determine the sample of users described the tendency factor of the network social intercourse instrument in each measurement period in the setting time section
To the tendency factor of the network social intercourse instrument in setting time section；
Tendentiousness evaluation module, for described second tendency each sample of users for calculating of factor computing module in the setting
The tendency factor in time period to the network social intercourse instrument is averaged, and obtains the customer group of the network social intercourse platform to the network
The tendentious assessment result of social tool.
8. system as claimed in claim 7, it is characterised in that
Described first is inclined to factor computing module specifically for for each measurement period, if for division in the measurement period
Dry time-domain, according to each sample activity time of the sample of users in the measurement period, phase is referred to by each sample activity
In the time-domain answered；Count the number of the movable time-domain sorted out of sample of the sample of users；And according to the time for counting
The sample of users in the number in domain, and the measurement period is determined using the sample number of activities of the network social intercourse instrument
The sample of users is in the measurement period to the tendency factor of the network social intercourse instrument.
9. system as claimed in claim 7, it is characterised in that
Described first is inclined to factor computing module specifically for for each measurement period, if for division in the measurement period
Dry time-domain, according to each sample activity time of the sample of users in the measurement period, phase is referred to by each sample activity
In the time-domain answered；Count the number of the movable time-domain sorted out of sample of the sample of users；The sample of users is counted at this
In measurement period free time domain number；Wherein, the free time domain be the measurement period in the sample of users do not make
With the time-domain of any one the network social intercourse instrument in the network social intercourse platform；And according to the individual of the time-domain for counting
The sample of users in number, the number in free time domain, and the measurement period is movable using the sample of the network social intercourse instrument
Number of times, determines the sample of users in the measurement period to the tendency factor of the network social intercourse instrument.
10. the system as described in claim 7-9 is any, it is characterised in that the second tendency factor computing module is specifically used
In for each sample of users, to the sample of users in each measurement period in setting time section to the network social intercourse instrument
The tendency factor average and obtain the sample of users in setting time section to the tendency factor of the network social intercourse instrument.
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| CN102141986A (en) * | 2010-01-28 | 2011-08-03 | 北京邮电大学 | Individualized information providing method and system based on user behaviors |
| CN102999588A (en) * | 2012-11-15 | 2013-03-27 | 广州华多网络科技有限公司 | Method and system for recommending multimedia applications |
| CN103198418A (en) * | 2013-03-15 | 2013-07-10 | 北京亿赞普网络技术有限公司 | Application recommendation method and application recommendation system |
| CN103544188A (en) * | 2012-07-17 | 2014-01-29 | 中国移动通信集团广东有限公司 | Method and device for pushing mobile internet content based on user preference |
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| US20130080526A1 (en) * | 2010-01-11 | 2013-03-28 | Barjinderpal S. Gill | Apparatus and method for delivering target content to members on a social network |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102141986A (en) * | 2010-01-28 | 2011-08-03 | 北京邮电大学 | Individualized information providing method and system based on user behaviors |
| CN103544188A (en) * | 2012-07-17 | 2014-01-29 | 中国移动通信集团广东有限公司 | Method and device for pushing mobile internet content based on user preference |
| CN102999588A (en) * | 2012-11-15 | 2013-03-27 | 广州华多网络科技有限公司 | Method and system for recommending multimedia applications |
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