CN103955480B

CN103955480B - A kind of method and apparatus for determining the target object information corresponding to user

Info

Publication number: CN103955480B
Application number: CN201410131462.7A
Authority: CN
Inventors: 代大攀; 樊开元; 姚旭
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2014-04-02
Filing date: 2014-04-02
Publication date: 2018-08-10
Anticipated expiration: 2034-04-02
Also published as: CN103955480A

Abstract

The object of the present invention is to provide a kind of method and apparatus for determining user's target object information corresponding in resource information bank.Processing equipment passes through the term according to user, matching inquiry is carried out in resource information bank, to obtain candidate target object information corresponding with the term, according to user retrieval log information corresponding under the term, determine the retrieval application message corresponding to the candidate target object information, according to one or more of candidate target object informations, and in conjunction with the retrieval application message, determine user target object information corresponding in the resource information bank.Compared with prior art, the present invention realizes the acquisition to the target object information within the scope of specific resources, improve the accuracy and integrality of acquired target object information, improve the efficiency for obtaining target object information, and then such as personalized recommendation service accurately is carried out to user, improve user experience.

Description

A kind of method and apparatus for determining the target object information corresponding to user

Technical field

The present invention relates to internet arena more particularly to a kind of mesh corresponding in resource information bank for determining user Mark the technology of object information.

Background technology

Currently, for the target object information of user（Such as the point of interest of user）Determination, mainly pass through text analyzing Or proper name is known method for distinguishing and is carried out.The text analyzing method refers to checking the retrieval word information of all users and user Text message in the title and text of webpage collects, and N is established using the method for potential language model or text cluster Then a target object information calculates separately level of interest of each user on each target object information or directly by institute State the target object information that N number of target object information is possessed as each user；The proper name recognition methods refers to building first Found a proper name dictionary（Such as movie name）, then from the proper noun in matching dictionary in the term that user searches for, if energy Matching then shows that user is interested in the proper name, to using the proper name as the target object information of user.

However, the target object information for the user that the text analyzing method reflects（Such as the point of interest of user）It is not bright enough It is really and specific, it is interested in which word with this abstract concept of clustering cluster user can only to be described from text level, it can not Accurate description user is to certain a kind of entity（Film, TV play, animation, variety etc.）Interest.The proper name recognition methods can be with By the target object information of user（Such as the point of interest of user）It is described to the level of entity proper name, but due to polysemy Reason, the method accuracy for matching proper name from term merely is not high, be easy to cause user interest point identification mistake；In addition, Due to of the same name, alias presence, many user interest points may also can be missed.

Invention content

The object of the present invention is to provide a kind of target object informations for being used to determine that user is corresponding in resource information bank Method and apparatus.

According to an aspect of the invention, there is provided a kind of target corresponding in resource information bank for determining user The method of object information, wherein this approach includes the following steps：

A carries out matching inquiry according to the term of user in resource information bank, corresponding with the term to obtain One or more candidate target object informations；

B determines the candidate target object according to user retrieval log information corresponding under the term Retrieval application message corresponding to information, wherein the retrieval application message includes the candidate target object information described It retrieves one or more of log information and applies dimensional information；

C determines the use according to one or more of candidate target object informations, and in conjunction with the retrieval application message Family target object information corresponding in the resource information bank.

According to another aspect of the present invention, a kind of mesh corresponding in resource information bank for determining user is additionally provided Mark the processing equipment of object information, wherein the equipment includes：

Coalignment, for according to the term of user, matching inquiry to be carried out in resource information bank, with obtain with it is described The corresponding one or more candidate target object informations of term；

Dimension determining device, for according to user retrieval log information corresponding under the term, determining Retrieval application message corresponding to the candidate target object information, wherein the retrieval application message includes the candidate mesh It marks object information and applies dimensional information in one or more of described retrieval log information；

Object determining device, for being answered according to one or more of candidate target object informations, and in conjunction with the retrieval With information, user target object information corresponding in the resource information bank is determined.

Compared with prior art, the present invention carries out matching inquiry by the term according to user in resource information bank, To obtain one or more candidate target object informations corresponding with the term, further according to the user in the retrieval Corresponding retrieval log information under word determines being tieed up comprising one or more application corresponding to the candidate target object information The retrieval application message of degree finally according to one or more of candidate target object informations, and is believed in conjunction with retrieval application Breath determines user target object information corresponding in the resource information bank；To realize in specific resources model The interior acquisition to the target object information is enclosed, the accuracy and integrality of acquired target object information is improved, carries It is high to obtain the efficiency of target object information, and then such as personalized recommendation service accurately is carried out to user, improve user Experience.

Moreover, the present invention matching inquiry can also be carried out in resource information bank according to the term of user, with obtain with The corresponding one or more candidate resource information of the term determine and the retrieval according to the candidate resource information The corresponding one or more candidate target object informations of word；To determine candidate target object information from multiple angles, into One step realizes the acquisition to the target object information within the scope of specific resources, improves acquired target object letter The accuracy and integrality of breath improve the efficiency for obtaining target object information, and then accurately carry out user as personalized The services such as recommendation, improve user experience.

Moreover, the present invention can also be determined according to user retrieval log information corresponding under the term One or more access object informations associated with the candidate target object information, according to the access object information, really Retrieval application message corresponding to the fixed candidate target object information；Further, according to the user in the term Lower corresponding retrieval log information, in conjunction with the resource information bank, determination is associated with the candidate target object information One or more accesses object information；Thus by according to identified access object information, to determine the candidate target pair The retrieval application message for including one or more application dimension corresponding to image information, further realizes specific The acquisition to the target object information in scope of resource, improve the accuracy of acquired target object information with it is complete Property, the efficiency for obtaining target object information is improved, and then such as personalized recommendation service accurately is carried out to user, improved User experience.

Preferably, the present invention can also be according to one or more of candidate target object informations, and in conjunction with the retrieval Application message determines user one or more the first primary election target object letter corresponding in the resource information bank Breath determines that user institute in the resource information bank is right according to one or more of first primary election target object informations The target object information answered；To by screening, mapping, the integration etc. to the first primary election target object information, select more smart Accurate, to meet user demand target object information, realize within the scope of specific resources to the target object information It obtains, improves the accuracy and integrality of acquired target object information, improve the efficiency for obtaining target object information, And then such as personalized recommendation service accurately is carried out to user, improve user experience.

Moreover, the present invention can also be answered according to one or more of candidate target object informations, and in conjunction with the retrieval With information, the user the second primary election target object information corresponding in the resource information bank is determined, according to described the Two primary election target object informations, in conjunction with the resource information bank, determination is corresponding with the second primary election target object information One or more candidate target attribute informations determine that the user believes in the resource according to the candidate target attribute information Cease target object information corresponding in library；To be believed according to candidate target attribute corresponding with the second primary election target object Breath, determines the target object information, enriches the type and content of target object information, realize within the scope of specific resources The acquisition to the target object information, improve the accuracy and integrality of acquired target object information, improve The efficiency of target object information is obtained, and then such as personalized recommendation service accurately is carried out to user, improves user experience.

Moreover, the present invention can also be answered according to one or more of candidate target object informations, and in conjunction with the retrieval With information, user third primary election target object information corresponding in the resource information bank is determined, according to described the Three primary election target object informations determine and the third primary election target object information in conjunction with the retrieval log information of the user Corresponding associative search word determines the user in the money according to the associative search word in conjunction with the resource information bank Corresponding target object information in source information library；To improve the recall rate of target object information excavation, target is enriched The range and content of object information, are more fully described user interest, prevent the candidate point of interest quilt for being unable to reach matching condition Filtering, realizes the acquisition to the target object information within the scope of specific resources, improves acquired target object The accuracy and integrality of information improve the efficiency for obtaining target object information, and then accurately carry out such as individual character to user Change the services such as recommendation, improves user experience.

Moreover, the present invention can also be answered according to one or more of candidate target object informations, and in conjunction with the retrieval With information, the user the 4th primary election target object information corresponding in the resource information bank is determined, according to described the Four primary election target object informations determine the use in conjunction with temporal information corresponding with the 4th primary election target object information Family target object information corresponding in the resource information bank；To realize according to the 4th primary election target of temporal information pair The screening of object information is preferred, to realize the acquisition to the target object information within the scope of specific resources, carries The high accuracy and integrality of acquired target object information, improves the efficiency for obtaining target object information, Jin Erzhun Such as personalized recommendation service really is carried out to user, improves user experience.

Moreover, the present invention can also obtain the search sequence information of the user, believed in the resource according to the user Target object information corresponding in library is ceased, determines preferred search sequence information corresponding with the search sequence information；From And the search sequence information of the user is optimized, the preferred search sequence information for more meeting user demand is obtained, is improved User obtains the efficiency of information, accurately carries out such as personalized recommendation service to user, improves user experience.

Moreover, the present invention can also determine user characteristics corresponding with the user according to the target object information Model；Further, can also be according to the user characteristics model, it will resource information corresponding with the user characteristics model It is provided to the user；To accurately carry out such as personalized recommendation service to user, the accuracy of recommendation is improved, is improved User experience.

Description of the drawings

By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, of the invention other Feature, objects and advantages will become more apparent upon：

Fig. 1 shows a kind of target corresponding in resource information bank for determining user according to one aspect of the invention The processing equipment schematic diagram of object information；

Fig. 2 shows one kind in accordance with a preferred embodiment of the present invention for determining that user is corresponding in resource information bank Target object information processing equipment schematic diagram；

Fig. 3 shows a kind of mesh corresponding in resource information bank for determining user according to a further aspect of the present invention Mark the method flow diagram of object information；

Fig. 4 shows one kind in accordance with a preferred embodiment of the present invention for determining that user is corresponding in resource information bank Target object information method flow diagram.

Same or analogous reference numeral represents same or analogous component in attached drawing.

Specific implementation mode

Present invention is further described in detail below in conjunction with the accompanying drawings.

Fig. 1 shows a kind of target corresponding in resource information bank for determining user according to one aspect of the invention The processing equipment schematic diagram of object information；Wherein, the processing equipment includes that coalignment 1, dimension determining device 2, object are true Determine device 3.Specifically, coalignment 1 carries out matching inquiry according to the term of user in resource information bank, with obtain with The corresponding one or more candidate target object informations of the term；Dimension determining device 2 is according to the user described Corresponding retrieval log information, determines the retrieval application message corresponding to the candidate target object information under term, In, the retrieval application message includes that the candidate target object information is answered in one or more of described retrieval log information Use dimensional information；Object determining device 3 is applied according to one or more of candidate target object informations, and in conjunction with the retrieval Information determines user target object information corresponding in the resource information bank.

Here, the processing equipment includes but not limited to that the network equipment, user equipment or the network equipment and user equipment are logical It crosses network and is integrated constituted equipment.Wherein, the network equipment include it is a kind of can be according to the finger for being previously set or storing It enables, the automatic electronic equipment for carrying out numerical computations and information processing, hardware includes but not limited to microprocessor, special integrated electricity Road (ASIC), programmable gate array（FPGA）, digital processing unit（DSP）, embedded device etc..The network equipment it include but It is not limited to the cloud that computer, network host, single network server, multiple network server collection or multiple servers are constituted； This, cloud is by being based on cloud computing（Cloud Computing）A large amount of computers or network server constitute, wherein cloud computing is One kind of Distributed Calculation, a virtual supercomputer being made of the computer collection of a group loose couplings.The user sets Standby its, which includes but not limited to any type, to carry out human-computer interaction by keyboard, remote controler, touch tablet or voice-operated device with user Electronic product, such as computer, smart mobile phone, PDA, game machine or IPTV etc..The network includes but not limited to interconnect Net, wide area network, Metropolitan Area Network (MAN), LAN, VPN network, wireless self-organization network（Ad Hoc networks）Deng.Those skilled in the art answer It can understand, other processing equipments are equally applicable to the present invention, should also be included within the scope of the present invention, and herein to draw It is incorporated herein with mode.

It constantly works between above-mentioned each device, here, it will be understood by those skilled in the art that on " lasting " refer to It states each device difference in real time, or according to the operating mode requirement of setting or real-time adjustment, carries out candidate target object letter The acquisition of breath, the determination for retrieving application message, the determination etc. of target object information, until the processing equipment stops acquisition and institute State the corresponding one or more candidate target object informations of term.

Coalignment 1 carries out matching inquiry according to the term of user in resource information bank, to obtain and the retrieval The corresponding one or more candidate target object informations of word.

Specifically, the coalignment 1 is according to various communication protocols（Communications Protocol）, by each Class data transmission interface, with the one or more databases for storing or providing the term or search sequence information or other Three method, apparatus interact, to obtain the term for the user for storing or providing in the database or the third party device； Or the coalignment 1 can also be according to various communication protocols（Communications Protocol）, pass through Various types of data Coffret obtains the retrieval that the user is submitted by modes such as input, selection, touches with user's direct interaction Word or search sequence information.

Here, the search sequence for the user that the coalignment 1 can be stored the database or third party device （query）Information, can also be to the inquiry sequence for the user that the database or third party device are stored directly as term Row（query）After information is segmented, one or more terms are obtained；Similarly, the coalignment 1 can be by the user The search sequence inputted（query）Information is directly as term, the search sequence that can also be inputted to the user （query）After information is segmented, one or more terms are obtained.Herein, if need participle can be according to the inquiry sequence Length, semanteme of column information etc. are determined.

For example, when user input query sequence information " bullet is allowed to fly ", then " bullet will be allowed to fly " directly as term； When user input query sequence information " Guo Jing Lumen hour generations ", then " Guo Jingming " and " small epoch " is retrieved respectively as two Word.

When the coalignment 1 obtains the term of the user, by the term in scheduled resource information bank Middle carry out matching inquiry makees the resource information if the term hits the resource information in the resource information bank For one or more candidate target object informations corresponding with the term.

Wherein, the resource information bank can be that system default user specifies or according to application demand institute The resource information bank of setting；For example, such as need target object information of the counting user to the resource of specific classification, then it will be with the spy Surely the resource information bank corresponding to resource classified is as the scheduled resource information bank for being used for matching term；For example, as used The resource of acquisition a direction is wished at family, then specific resource information bank can be specified, to obtain the party determined by system To target object information.Here, the resource information bank includes but not limited to media work information bank（As cinematographic work is believed Cease library, musical works information bank, cartoon information bank, novel works information library, other book information libraries etc. or aforementioned two A or multiple hybrid multimedia works information library）, location information library, commodity information database；Thus by the resource information bank, User and the relevant point of interest of interested entity can be excavated, such as to the target object information of media work（As wished The point of interest of the media work of viewing）, such as to the relevant target object information in place（Such as interested dining room, the trip liked Swim sight spot etc.）, such as to the relevant target object information of commodity（Such as interested commodity）.

By the resource information bank be media work information bank for, in the resource information bank include but not limited to Under any one of at least：

Resource name information corresponding to the classified resource, wherein the resource name information includes one or more Alias information then stores " sea thief king " " one piece " " navigation king " etc. for example, when the classified resource is " sea thief king " Multiple resource name information；

Resource Properties information corresponding to the classified resource is then deposited for example, when the classified resource is " sea thief king " Store up the author corresponding to " sea thief king ", country origin, produce time, character in a play, chapters and sections catalogue, brief introduction；

Url information corresponding to the classified resource, for example, when the classified resource is " sea thief king ", then it will be with " sea The url lists of the network address of the associated vertical website of crafty king " as with the url information corresponding to " sea thief king ", the url lists In each url both correspond to " sea thief king " this works, the e.g. introduction of the works, fansite, resource information station etc..

For example, when the coalignment 1 obtains term " the one piece " of the user, the term is existed Matching inquiry is carried out in scheduled resource information bank, the term " onepiece " hits the letter of the resource in the resource information bank It ceases " sea thief king ", then by the resource information " sea thief king " as candidate target object information corresponding with the term.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to the limit of the present invention System, it should be appreciated by those skilled in the art that any term according to user, carries out matching inquiry in resource information bank, with Obtain the mode of corresponding with term one or more candidate target object informations or any resource information bank Type or it includes content information, should be included in the scope of the present invention.

Preferably, the coalignment 1 can carry out matching inquiry according to the term of user in resource information bank, To obtain one or more candidate resource information corresponding with the term；According to the candidate resource information, determine with The corresponding one or more candidate target object informations of the term.

Specifically, when the coalignment 1 obtains the term of the user, by the term in scheduled resource Matching inquiry is carried out in information bank, if the term hits Resource Properties information or other correlations in the resource information bank Information, then using the Resource Properties information or other relevant informations as corresponding with the term one or more candidate Resource information；It, will resource information corresponding with the Resource Properties information according to the candidate resource information（Such as resource name Information）, it is determined as one or more candidate target object informations corresponding with the term.

For example, when the coalignment 1 obtains term " the tail Tian Rongyi youth " of the user, the term is existed Matching inquiry is carried out in scheduled resource information bank, the term hits the Resource Properties information in the resource information bank " author information ", then will described in " author information：Tail Tian Rongyi youth " is as one or more times corresponding with the term Select resource information；It, will resource information corresponding with " author information ", i.e. " sea thief according to the candidate resource information King " is determined as one or more candidate target object informations corresponding with the term.

To by these more fine-grained Resource Properties information, judge the practical candidate target object intentionally got of user Information；The recommendation across resources bank can also be realized by these more fine-grained Resource Properties information（Such as according to performer A, by it Film, TV play, the variety show of participation, related amusement information of protagonist etc. are used as candidate target object information）, to realize More accurate abundant recommendation service.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to the limit of the present invention System, it should be appreciated by those skilled in the art that any term according to user, carries out matching inquiry in resource information bank, with Obtain one or more candidate resource information corresponding with the term, and according to the candidate resource information, determine and The corresponding one or more candidate target object information modes of the term, should be included in the scope of the present invention.

Dimension determining device 2 according to user retrieval log information corresponding under the term, determine described in Retrieval application message corresponding to candidate target object information, wherein the retrieval application message includes the candidate target pair Image information applies dimensional information in one or more of described retrieval log information.

Specifically, the dimension determining device 2 is according to various communication protocols（Communications Protocol）, lead to Cross Various types of data coffret, with store or provide the user retrieval log information one or more databases or other Third party device interacts, to obtain the retrieval day for the user for storing or providing in the database or the third party device Will information, and then obtain user retrieval log information corresponding under the term；Or the dimension determines dress Setting 2 can also be according to various communication protocol（Communications Protocol）, by Various types of data coffret, with institute User's direct interaction is stated, obtains the retrieval information that the user is submitted by modes such as input, selection, touches, and then obtain User retrieval log information corresponding under the term.

Wherein, the retrieval log information include the id information of the user, cookie information, term, retrieval time, The user is one or more in the selected one or more retrieval result information of modes by clicking, touching etc.；Here, In the retrieval result information comprising the URL information corresponding to retrieval result and the page title information corresponding to the URL, Content of pages information etc..User retrieval log information corresponding under the term is then the direction term Retrieval time and the user by click, touch etc. modes it is selected under the term one or more Retrieval result information.

The retrieval log information corresponding under the term by obtaining the user of the dimension determining device 2, Statistics integration is carried out to the content in the retrieval log information, to obtain the candidate target object information in the retrieval One or more of log information applies dimensional information；Dimensional information is applied according to one or more of, it will be one Or multiple information using corresponding to dimensional information are determined as the retrieval application message corresponding to the candidate target object information.

Wherein, the application dimensional information includes but not limited to following at least any one：

Resource basic dimensions information：The i.e. described user is by selected one or more retrieval of modes such as clicking, touching Result information number corresponding with the candidate target object, for example, after upper example, the term of user is " sea thief king ", and And " the sea thief king " is candidate target object information, then user clicks in search result corresponding with " sea thief king " N items URL corresponding with " sea thief king ", then by N or according to predetermined computation mode to N treated data（Such as by N items URL is multiplied by the weighted value of the website corresponding to the URL respectively）, corresponding as term " the sea thief king " with the user Resource basic dimensions information；

Asset title dimensional information：The i.e. described user is by selected one or more retrieval of modes such as clicking, touching In result information, the number of the candidate target object information is included in the title of the page corresponding to the retrieval result information Mesh, for example, after upper example, user clicks the mark of the page corresponding to N items URL corresponding with " sea thief king ", the N URL In topic, there are M all to contain candidate target object information " sea thief king ", then after being handled M by M or according to predetermined computation mode Data（The weighted value of website corresponding to the URL as described in being multiplied by M title respectively, wherein if containing spy in the title Different to reinforce symbol, then the weighted value corresponding to the title is high）, as the corresponding money of term " sea thief king " with the user Source title dimensional information；

Resource text dimensional information：The i.e. described user is by selected one or more retrieval of modes such as clicking, touching In result information, the number of the candidate target object information is included in the content of the page corresponding to the retrieval result information The number of mesh or other information associated with the candidate target object information, for example, after upper example, user click N items with In the content of the page corresponding to " sea thief king " corresponding URL, the N URL, K candidate target object information is contained " sea thief king ", then by K or according to predetermined computation mode to K treated data（K content is such as multiplied by the URL respectively The weighted value of corresponding website）, as the corresponding resource text dimensional information of term " sea thief king " with the user.

To which the dimension determining device 2 applies dimensional information by one or more of, as resource basic dimensions are believed One or more of breath, asset title dimensional information, resource text dimensional information, as the candidate target object information institute Corresponding retrieval application message.

Object determining device 3 is believed according to one or more of candidate target object informations, and in conjunction with retrieval application Breath determines user target object information corresponding in the resource information bank.

Specifically, one or more candidate targets pair of the object determining device 3 acquired in the coalignment 1 Image information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by the multiple time It selects multiple dimensional informations in the retrieval application message corresponding to target information to be ranked up, weight the modes such as sequence, to described Multiple candidate target object informations screen or be filtered based on certain threshold value, forward or big to sort In the candidate target information of the filtering threshold, it is determined as user target object corresponding in the resource information bank Information can improve user to specific money to realize the acquisition to the target object information within the scope of specific resources The point of interest in source excavates accuracy, improves the accuracy and recall rate of point of interest identification, by conjunction with the retrieval application message, The situation for avoiding the extraction of the interest such as synonym inaccurate, provides more accurately personalized recommendation to the user.

Here, the retrieval application message in addition to can be used for being ranked up or weighting sequence other than, described in being screened Outside candidate target object information, the classification for judging the candidate target object information of the user can also aid in.For example, working as user Term " apple " is inputted, " apple " can be the classifications such as mobile phone, film, fruit, if wishing to extract user to film Interest, then the resource information bank is cinematographic work information bank, if the retrieval application message of user（Such as the URL information clicked） The cinematographic work information bank is hit, then the target object information corresponding to the term of the user is film types " apple ".

Further, the object determining device 3 can be candidate according to the one or more acquired in the coalignment 1 Target object information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by described Multiple dimensional informations in retrieval application message corresponding to multiple candidate target information such as are ranked up at the modes, to the multiple Candidate target object information is screened, so that it is determined that the one or more that the user is corresponding in the resource information bank Primary election target object information；Then according to one or more of primary election target object informations, in conjunction with the primary election target object The object-related information of information determines user target object information corresponding in the resource information bank.

Wherein, the object-related information includes but not limited to following at least any one：

Resource name information corresponding to the primary election target object information, such as the primary election target object information are money Resource name information corresponding to the primary election target object information is then determined as institute by source author information or Resource Properties information State target object information；

Object properties information corresponding to the primary election target object information, if the primary election target object information is in institute State corresponding one or more object properties information in resource information bank（Such as author, country origin, produce time, character in a play, chapters and sections mesh Record, synopsis keyword etc.）, then using the object properties information as the target object information；

Retrieval relevant information corresponding to the primary election target object information can be with such as according to the retrieval relevant information Determine associative search word corresponding with the term corresponding to the primary election target object, and the associative search word information is ordered Described in resource information in resource information bank, then by the resource information corresponding to the associative search word directly as the mesh Mark object information；

Time related information corresponding to the primary election target object information, such as according to the primary election target object information Search time and current time time difference, it is more long apart from current time, then the time of the primary election target object information decline It is higher to subtract coefficient, if for example, being more than predetermined threshold apart from current time, no longer using the primary election target object information as institute Target object information is stated, if conversely, being less than predetermined threshold apart from current time, using the primary election target object information as institute State target object information；Alternatively, for example to multiple primary election target object informations less than in certain time threshold range into Row frequency statistics or cluster, to using frequency statistics are higher or cluster result is larger primary election target object information as The target object information.

Preferably, the object determining device 3 can be according to one or more of candidate target object informations, and combine The retrieval application message determines user one or more the first primary election target corresponding in the resource information bank Object information；According to one or more of first primary election target object informations, determine the user in the resource information bank In corresponding target object information.

Specifically, one or more candidate targets pair of the object determining device 3 acquired in the coalignment 1 Image information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by the multiple time Multiple dimensional informations in the retrieval application message corresponding to target information are selected the modes such as to be ranked up, to the multiple candidate mesh Mark object information is screened, so that it is determined that at the beginning of user one or more first corresponding in the resource information bank Select target object information.

The object determining device 3 is according to one or more of first primary election target object informations, by described more A first primary election target object information carries out the modes such as cluster integration, determines that the user is corresponding in the resource information bank Target object information, for example, the multiple first primary election target object information all point to the same works or be directed toward it is similar Works, then using pointed works as the target object information；Alternatively, the first primary election target object information is described Resource Properties information corresponding to resource information is such as author information, then by the resource name corresponding to the Resource Properties information Claim information（Make the name of an article corresponding to author information）As the target object information.

Preferably, the object determining device 3 can be according to one or more of candidate target object informations, and combine The retrieval application message determines the user the second primary election target object information corresponding in the resource information bank； It determines and believes with the second primary election target object in conjunction with the resource information bank according to the second primary election target object information The corresponding one or more candidate target attribute informations of manner of breathing；According to the candidate target attribute information, determine that the user exists Corresponding target object information in the resource information bank.

Specifically, one or more candidate targets pair of the object determining device 3 acquired in the coalignment 1 Image information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by the multiple time Multiple dimensional informations in the retrieval application message corresponding to target information are selected the modes such as to be ranked up, to the multiple candidate mesh Mark object information is screened, so that it is determined that the second primary election target object that the user is corresponding in the resource information bank Information.

The object determining device 3 passes through according to the second primary election target object information in conjunction with the resource information bank The second primary election target object information is inquired in the resource information bank, by the resource information bank with it is described Attribute information etc. corresponding to second primary election target object information is determined as corresponding with the second primary election target object information One or more candidate target attribute informations.

The object determining device 3 is according to the candidate target attribute information, by one or more of candidate target categories Property the information target object information corresponding in the resource information bank as the user, to according to the resource information The information such as structural data and its description field in library, will more fine-grained content as target object information.

Wherein, the candidate target attribute information include author, country origin, it is the time of producing, character in a play, chapters and sections catalogue, interior Hold one or more in abstract keyword etc..

For example, the second primary election target object information of user is " Detective Conan " and " Kowloon pearl ", the object determines Device 3 determines candidate target attribute information corresponding with " Detective Conan " and " Kowloon pearl " in conjunction with the resource information bank For " author's Aoyama Gosho ", then by " author's Aoyama Gosho " target corresponding in the resource information bank as the user Object information.

Preferably, the object determining device 3 can be according to one or more of candidate target object informations, and combine The retrieval application message determines user third primary election target object information corresponding in the resource information bank； It is determined and the third primary election mesh in conjunction with the retrieval log information of the user according to the third primary election target object information Mark the associative search word corresponding to object information, wherein the associative search word and third primary election target object information institute The co-occurrence frequency of corresponding term meets co-occurrence threshold condition；According to the associative search word, in conjunction with the resource information bank, really Fixed user target object information corresponding in the resource information bank.

Specifically, one or more candidate targets pair of the object determining device 3 acquired in the coalignment 1 Image information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by the multiple time Multiple dimensional informations in the retrieval application message corresponding to target information are selected the modes such as to be ranked up, to the multiple candidate mesh Mark object information is screened, so that it is determined that the third primary election target object that the user is corresponding in the resource information bank Information.

The object determining device 3 is according to the third primary election target object information, in conjunction with the retrieval daily record of the user Information obtains the user in one or more associated with the term corresponding to the third primary election target object information Associative search word；Wherein, the association refers to corresponding to the associative search word and the third primary election target object information The co-occurrence frequency of term meets co-occurrence threshold condition.

Here, described co-occurrence threshold condition such as co-occurrence number, co-occurrence time, co-occurrence sequence etc..For example, the third primary election Term corresponding to target object information is A, and user always simultaneously scans for A and B, then in search as the A and B Co-occurrence number be more than scheduled threshold condition when, then using B as associative search word；For example, the third primary election target object Term corresponding to information is A, and user is in search, and the co-occurrence time of term C and term A is less than certain threshold Value, then will be with the term C as the associative search word；For example, corresponding to the third primary election target object information Term is A, and user search when, the sequence of search is：Term D, term A, term E, due to the term D, the sequence of E and term A meet the requirement of co-occurrence sequence, then will be with described term D, E as the associative search word.

When the object determining device 3 determines the associative search word, in conjunction with the resource information bank, if the association Term can hit the relevant information in the resource information bank, then make the resource information corresponding to the associative search word For user target object information corresponding in the resource information bank.

To which the present invention often has certain contact in view of the front and back search behavior of user, based on user at some Certain interested class things is often repeatedly searched in very short special time period to obtain the rule of more detailed need satisfaction Rule, if search behavior of certain of user is identified as point of interest（That is target object information）, it assumes that its association search（As before After search for）It is also the interest of same type, if associative search word also hits title or alias in the resource information bank just, No matter whether the match condition of associative search word and resource information bank reaches the condition for determining that it is target object information, all by institute Target object information of the association search word as user is stated, to improve the recall rate of point of interest excavation, use is more fully described Family interest prevents the point of interest for being unable to reach matching condition from being filtered.

Preferably, the object determining device 3 can be according to one or more of candidate target object informations, and combine The retrieval application message determines the user the 4th primary election target object information corresponding in the resource information bank； According to the 4th primary election target object information, in conjunction with temporal information corresponding with the 4th primary election target object information, Determine user target object information corresponding in the resource information bank.

Specifically, one or more candidate targets pair of the object determining device 3 acquired in the coalignment 1 Image information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by the multiple time Multiple dimensional informations in the retrieval application message corresponding to target information are selected the modes such as to be ranked up, to the multiple candidate mesh Mark object information is screened, so that it is determined that the 4th primary election target object that the user is corresponding in the resource information bank Information.

The object determining device 3 according to the 4th primary election target object information, by conjunction with the 4th primary election The corresponding temporal information of target object information, for example, the distance according to the temporal information apart from current time, when will be described Between information be converted into time attenuation coefficient, time of the fourth primary election target object information remoter apart from current time decaying system Number is higher, and to which the 4th primary election target information is screened or be updated, the use is determined according to screening or updating result Family target object information corresponding in the resource information bank.For example, for the 4th primary election mesh not searched again for for a long time Object information is marked, then no longer as described target object information etc..

Alternatively, the object determining device 3 is according to the 4th primary election target object information, by conjunction with the described 4th The corresponding temporal information of primary election target object information, such as at the beginning of multiple four be less than in certain time threshold range Target object information information is selected to carry out frequency statistics or cluster, to which frequency statistics are higher or cluster result is larger Target object information etc. of the 4th primary election target object information as the user.

Preferably, the processing equipment further includes retrieval device（It is not shown）With sequence preferred embodiment（It is not shown）； Wherein, the retrieval device obtains the search sequence information of the user；The sequence preferred embodiment is according to the user The corresponding target object information in the resource information bank, determines preferred inquiry corresponding with the search sequence information Sequence information, wherein the preferred search sequence information is based on the search sequence information and the mesh wherein corresponding to term Mark object information.

Specifically, the retrieval device is according to various communication protocols（Communications Protocol）, pass through Various types of data coffret is set with the one or more databases or other third parties for storing or providing the search sequence information Standby to interact, the search sequence to obtain the user for storing or providing in the database or the third party device is believed Breath；Or the retrieval device can also be according to various communication protocols（Communications Protocol）, by each Class data transmission interface obtains the user and is submitted by modes such as input, selection, touches with user's direct interaction The user search sequence information.

Wherein, it in the search sequence information may include one or more retrieval word informations.

The sequence preferred embodiment is according to user target object information corresponding in the resource information bank, root According to the term corresponding to the target object information, and it is based on the search sequence information and wherein term, to described Term in search sequence carries out preferably, so that it is determined that preferred search sequence letter corresponding with the search sequence information Breath.

For example, for the user, the incidence relation between term a and target object information A is had been built up, works as institute When stating user and inputting the search sequence comprising term a again, such as search sequence abc, then the sequence preferred embodiment will be described Search sequence is changed to Abc, as preferred search sequence information corresponding with the search sequence information abc.Further, Search result associated with Abc or recommendation results can also be provided for the user.

Preferably, the processing equipment further includes model determining device（It is not shown）, wherein the model determining device root According to the target object information, user characteristics model corresponding with the user is determined.

Specifically, the model determining device can interact with the object determining device 3, true to obtain the object Determine one or more target object informations determined by device 3；According to one or more of target object informations, by being based on The classification of the target object information, attribute, with the correlation of other target object informations etc., determine and user's phase Corresponding user characteristics model, to be based on the user characteristics model, realization provides corresponding recommendation information etc. to the user.

Here, the way of recommendation recommended using the user characteristics model includes mainly following at least any one：

Recommend other target object informations, as its other interested target object information of user-customized recommended（I.e. Resource entity, such as film, commodity, place）, by the way that the feature of the target object information of user and other resource entities is carried out It matches to be obtained, if matching result is more than certain threshold value, the resource entity is recommended into user, as the new of user Target object information；

Recommend similar associated objects object information, i.e., target object information is excavated by the synergistic effect of a large number of users Between correlation, it is believed that between similar user group target object information of interest have certain similitude.Such as： Some movies page that user is browsing can recommend some association films similar with the film；What user was accessing Some commodity page, the associated articles that some can be recommended similar with the commodity.

It is highly preferred that the processing equipment further includes providing device（It is not shown）, wherein the offer device is according to Resource information corresponding with the user characteristics model is provided to the user by user characteristics model.

Specifically, the offer device is according to the user characteristics model determined by the model determining device, by root The resource information corresponding to target object information recommended according to the user characteristics model, according to various communication protocols （Communications Protocol）, by Various types of data coffret, in the way of directly providing or pass through other The resource information is provided to the user by the modes such as third party device transfer.

Fig. 2 shows one kind in accordance with a preferred embodiment of the present invention for determining that user is corresponding in resource information bank Target object information processing equipment schematic diagram；Wherein, the processing equipment includes coalignment 1 ', dimension determining device 2 ', object determining device 3 ', the dimension determining device 2 ' include accessing determination unit 21 ' and element map unit 22 '.Specifically Ground, coalignment 1 ' carry out matching inquiry according to the term of user in resource information bank, to obtain and the term phase Corresponding one or more candidate target object information；Access determination unit 21 ' institute under the term according to the user Corresponding retrieval log information determines one or more access object informations associated with the candidate target object information； Dimension determination unit 22 ' determines the retrieval application corresponding to the candidate target object information according to the access object information Information, wherein the retrieval application message includes one of the candidate target object information in the retrieval log information Or it is multiple using dimensional information；Object determining device 3 ' combines institute according to one or more of candidate target object informations Retrieval application message is stated, determines user target object information corresponding in the resource information bank.

Wherein, the coalignment 1 ' of the processing equipment, object determining device 3 ' be identical as corresponding intrument shown in Fig. 1 or base This is identical, therefore details are not described herein again, and is incorporated herein by reference.

It constantly works between above-mentioned each device, here, it will be understood by those skilled in the art that on " lasting " refer to It states each device difference in real time, or according to the operating mode requirement of setting or real-time adjustment, carries out candidate target object letter The acquisition of breath, the determination for accessing object information, the determination for retrieving application message, the determination etc. of target object information, until described Processing equipment stops obtaining one or more candidate target object informations corresponding with the term.

Determination unit 21 ' is accessed according to user retrieval log information corresponding under the term, determine with The associated one or more access object informations of the candidate target object information.

Specifically, the access determination unit 21 ' is according to various communication protocols（Communications Protocol）, By Various types of data coffret, with one or more databases of the retrieval log information that stores or provide the user or its He interacts at third party device, to obtain the retrieval for the user for storing or providing in the database or the third party device Log information, and then obtain user retrieval log information corresponding under the term；Or the access determines Unit 21 ' can also be according to various communication protocols（Communications Protocol）, by Various types of data coffret, With user's direct interaction, the retrieval information that the user is submitted by modes such as input, selection, touches is obtained, in turn Obtain user retrieval log information corresponding under the term.

The determination unit 21 ' that accesses is led to according to user retrieval log information corresponding under the term The selection operations such as click, the input based on the user are crossed, by link information one or more of selected by the user（URL Information）As one or more access object informations associated with the candidate target object information.

Dimension determination unit 22 ' is determined according to the access object information corresponding to the candidate target object information Retrieve application message, wherein the retrieval application message includes the candidate target object information in the retrieval log information One or more of apply dimensional information.

The dimension determination unit 22 ' is according to the access object information, in conjunction with the retrieval log information, determine described in The one or more application dimensional information corresponding to object information is accessed, and using the application dimensional information as the candidate mesh Mark the retrieval application message corresponding to object information.

Resource basic dimensions information：The i.e. described user is accessed by the modes selected one or more such as clicking, touching Object information number corresponding with the candidate target object, for example, after upper example, the term of user is " sea thief king ", and And " the sea thief king " is candidate target object information, then user clicks in search result corresponding with " sea thief king " N items URL corresponding with " sea thief king ", then by N or according to predetermined computation mode to N treated data（Such as by N items URL is multiplied by the weighted value of the website corresponding to the URL respectively）, corresponding as term " the sea thief king " with the user Resource basic dimensions information；

Asset title dimensional information：The i.e. described user is accessed by the modes selected one or more such as clicking, touching In object information, the number of the candidate target object information is included in the title for accessing the page corresponding to object information Mesh, for example, after upper example, user clicks the mark of the page corresponding to N items URL corresponding with " sea thief king ", the N URL In topic, there are M all to contain candidate target object information " sea thief king ", then after being handled M by M or according to predetermined computation mode Data（The weighted value of website corresponding to the URL as described in being multiplied by M title respectively, wherein if containing spy in the title Different to reinforce symbol, then the weighted value corresponding to the title is high）, as the corresponding money of term " sea thief king " with the user Source title dimensional information；

Resource text dimensional information：The i.e. described user is accessed by the modes selected one or more such as clicking, touching In object information, the number of the candidate target object information is included in the content for accessing the page corresponding to object information The number of mesh or other information associated with the candidate target object information, for example, after upper example, user click N items with In the content of the page corresponding to " sea thief king " corresponding URL, the N URL, K candidate target object information is contained " sea thief king ", then by K or according to predetermined computation mode to K treated data（K content is such as multiplied by the URL respectively The weighted value of corresponding website）, as the corresponding resource text dimensional information of term " sea thief king " with the user.

Preferably, the determination unit 21 ' that accesses can be according to user retrieval corresponding under the term Log information determines one or more access associated with the candidate target object information in conjunction with the resource information bank Object information.

Specifically, the determination unit 21 ' that accesses can be according to user retrieval corresponding under the term Log information determines the user by one or more of clicking, inputting etc. selected by selection operations link information（URL believes Breath）, then the link information is matched with link information included in the resource information bank, if the link is believed Breath and link information successful match included in the resource information bank, then using the link information as with the candidate mesh Mark the associated access object information of object information；Conversely, then the link information is not belonging to believe with the candidate target object The associated access object information of manner of breathing.To improve the accuracy for accessing object information.

Fig. 3 shows a kind of mesh corresponding in resource information bank for determining user according to a further aspect of the present invention Mark the method flow diagram of object information.Specifically, in step s1, the processing equipment is according to the term of user, in resource Matching inquiry is carried out in information bank, to obtain one or more candidate target object informations corresponding with the term； In step s2, the processing equipment according to user retrieval log information corresponding under the term, determine described in Retrieval application message corresponding to candidate target object information, wherein the retrieval application message includes the candidate target pair Image information applies dimensional information in one or more of described retrieval log information；In step s3, the processing equipment root According to one or more of candidate target object informations, and in conjunction with the retrieval application message, determine the user in the money Corresponding target object information in source information library.

It constantly works between above steps, here, it will be understood by those skilled in the art that on " lasting " refer to It states each step difference in real time, or according to the operating mode requirement of setting or real-time adjustment, carries out candidate target object letter The acquisition of breath, the determination for retrieving application message, the determination etc. of target object information, until the processing equipment stops acquisition and institute State the corresponding one or more candidate target object informations of term.

In step s1, the processing equipment carries out matching inquiry according to the term of user in resource information bank, with Obtain one or more candidate target object informations corresponding with the term.

Specifically, in step s1, the processing equipment is according to various communication protocols（Communications Protocol）, by Various types of data coffret, and store or provide one or more of the term or search sequence information A database or other third party devices interact, and store or provide to obtain in the database or the third party device User term；Or in step s1, the processing equipment can also be according to various communication protocols （Communications Protocol）, the use is obtained with user's direct interaction by Various types of data coffret The term or search sequence information that family is submitted by modes such as input, selection, touches.

Here, in step s1, user that the processing equipment can be stored the database or third party device Search sequence（query）Information is directly as term, the use that can also be stored to the database or third party device The search sequence at family（query）After information is segmented, one or more terms are obtained；Similarly, in step s1, the place The search sequence that reason equipment can be inputted the user（query）Information, can also be to the use directly as term The search sequence that family is inputted（query）After information is segmented, one or more terms are obtained.Herein, if need to divide Word can be determined according to length, the semanteme etc. of the search sequence information.

In step s1, when the processing equipment obtains the term of the user, by the term in scheduled money Matching inquiry is carried out in source information library, if the term hits the resource information in the resource information bank, by the money Source information is as one or more candidate target object informations corresponding with the term.

For example, in step s1, when the processing equipment obtains term " the one piece " of the user, by institute It states term and carries out matching inquiry in scheduled resource information bank, the term " one piece " hits the resource information Resource information " sea thief king " in library, then by the resource information " sea thief king " as candidate mesh corresponding with the term Mark object information.

Preferably, in step s1, the processing equipment can be carried out according to the term of user in resource information bank Matching inquiry, to obtain one or more candidate resource information corresponding with the term；Believed according to the candidate resource Breath determines one or more candidate target object informations corresponding with the term.

Specifically, in step s1, when the processing equipment obtains the term of the user, the term is existed Matching inquiry is carried out in scheduled resource information bank, if the term hits the Resource Properties information in the resource information bank Or other relevant informations, then using the Resource Properties information or other relevant informations as one corresponding with the term Or multiple candidate resource information；It, will resource information corresponding with the Resource Properties information according to the candidate resource information （Such as resource name information）, it is determined as one or more candidate target object informations corresponding with the term.

For example, in step s1, when the processing equipment obtains term " the tail Tian Rongyi youth " of the user, by institute It states term and carries out matching inquiry in scheduled resource information bank, the term hits the resource in the resource information bank Attribute information " author information ", then will described in " author information：Tail Tian Rongyi youth " is as one corresponding with the term Or multiple candidate resource information；According to the candidate resource information, will resource information corresponding with " author information ", i.e., " sea thief king " is determined as one or more candidate target object informations corresponding with the term.

In step s2, the processing equipment is believed according to user retrieval daily record corresponding under the term Breath, determines the retrieval application message corresponding to the candidate target object information, wherein the retrieval application message includes described Candidate target object information applies dimensional information in one or more of described retrieval log information.

Specifically, in step s2, the processing equipment is according to various communication protocols（Communications Protocol）, by Various types of data coffret, the one or more with the retrieval log information for storing or providing the user Database or other third party devices interact, and in the database or the third party device store or provide to obtain The retrieval log information of user, and then obtain user retrieval log information corresponding under the term；Or In step s2, the processing equipment can also be according to various communication protocols（Communications Protocol）, by all kinds of Data transmission interface obtains what the user was submitted by modes such as input, selection, touches with user's direct interaction Information is retrieved, and then obtains user retrieval log information corresponding under the term.

In step s2, the processing equipment retrieval daily record corresponding under the term by obtaining the user Information carries out statistics integration, to obtain the candidate target object information in institute to the content in the retrieval log information It states one or more of retrieval log information and applies dimensional information；Dimensional information is applied according to one or more of, by institute The retrieval that the information corresponding to one or more application dimensional information is determined as corresponding to the candidate target object information is stated to answer Use information.

To which in step s2, the processing equipment applies dimensional information by one or more of, as resource is tieed up substantially One or more of information, asset title dimensional information, resource text dimensional information are spent, is believed as the candidate target object The corresponding retrieval application message of breath.

In step s3, the processing equipment is according to one or more of candidate target object informations, and in conjunction with described Application message is retrieved, determines user target object information corresponding in the resource information bank.

Specifically, in step s3, the processing equipment is candidate according to one or more acquired in the step s1 Target object information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by described Multiple dimensional informations in retrieval application message corresponding to multiple candidate target information are ranked up, weight the modes such as sequence, Screening is carried out to the multiple candidate target object information or is filtered based on certain threshold value, to will sort it is forward, Or the candidate target information more than the filtering threshold, it is determined as user mesh corresponding in the resource information bank Mark object information can improve user couple to realize the acquisition to the target object information within the scope of specific resources The point of interest of specific resources excavates accuracy, the accuracy and recall rate of point of interest identification is improved, by being answered in conjunction with the retrieval With information, the situation for avoiding the extraction of the interest such as synonym inaccurate provides more accurately personalized recommendation to the user.

Further, in step s3, the processing equipment can be according to one or more acquired in the step s1 A candidate target object information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as pass through Modes are ranked up etc. to multiple dimensional informations in the retrieval application message corresponding to the multiple candidate target information, to institute It states multiple candidate target object informations to be screened, so that it is determined that one that the user is corresponding in the resource information bank Or multiple primary election target object informations；Then according to one or more of primary election target object informations, in conjunction with the primary election mesh The object-related information for marking object information determines user target object information corresponding in the resource information bank.

Preferably, in step s3, the processing equipment can according to one or more of candidate target object informations, And in conjunction with the retrieval application message, at the beginning of determining user one or more first corresponding in the resource information bank Select target object information；According to one or more of first primary election target object informations, determine the user in the resource Corresponding target object information in information bank.

Specifically, in step s3, the candidate mesh of one or more of the processing equipment acquired in the step s1 Mark object information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by described more Multiple dimensional informations in retrieval application message corresponding to a candidate target information such as are ranked up at the modes, to the multiple time Target object information is selected to be screened, so that it is determined that the user is corresponding one or more the in the resource information bank One primary election target object information.

In step s3, the processing equipment is according to one or more of first primary election target object informations, by right The multiple first primary election target object information carries out the modes such as cluster integration, determines the user in the resource information bank Corresponding target object information, for example, the multiple first primary election target object information all points to the same works or direction Similar works, then using pointed works as the target object information；Alternatively, the first primary election target object information Such as be author information for the Resource Properties information corresponding to the resource information, then it will be corresponding to the Resource Properties information Resource name information（Make the name of an article corresponding to author information）As the target object information.

Preferably, in step s3, the processing equipment can according to one or more of candidate target object informations, And in conjunction with the retrieval application message, determine the user the second primary election target object corresponding in the resource information bank Information；It is determined and the second primary election target pair in conjunction with the resource information bank according to the second primary election target object information The corresponding one or more candidate target attribute informations of image information；According to the candidate target attribute information, the use is determined Family target object information corresponding in the resource information bank.

Specifically, in step s3, the candidate mesh of one or more of the processing equipment acquired in the step s1 Mark object information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by described more Multiple dimensional informations in retrieval application message corresponding to a candidate target information such as are ranked up at the modes, to the multiple time Target object information is selected to be screened, so that it is determined that the second primary election target that the user is corresponding in the resource information bank Object information.

In step s3, the processing equipment is according to the second primary election target object information, in conjunction with the resource information Library, by inquiring the second primary election target object information in the resource information bank, by the resource information bank In with the attribute information etc. corresponding to the second primary election target object information, be determined as and the second primary election target object believe The corresponding one or more candidate target attribute informations of manner of breathing.

In step s3, the processing equipment is according to the candidate target attribute information, by one or more of candidates The target property information target object information corresponding in the resource information bank as the user, to according to the money The information such as structural data and its description field in source information library, will more fine-grained content as target object information.

For example, the second primary election target object information of user is " Detective Conan " and " Kowloon pearl ", and in step s3, institute Processing equipment is stated in conjunction with the resource information bank, determines candidate target attribute corresponding with " Detective Conan " and " Kowloon pearl " Information be " author's Aoyama Gosho ", then will " author's Aoyama Gosho " as the user in the resource information bank corresponding to Target object information.

Preferably, in step s3, the processing equipment can according to one or more of candidate target object informations, And in conjunction with the retrieval application message, determine user third primary election target object corresponding in the resource information bank Information；It is determined at the beginning of with the third in conjunction with the retrieval log information of the user according to the third primary election target object information Select the associative search word corresponding to target object information, wherein the associative search word is believed with the third primary election target object The co-occurrence frequency of the corresponding term of breath meets co-occurrence threshold condition；According to the associative search word, in conjunction with the resource information Library determines user target object information corresponding in the resource information bank.

Specifically, in step s3, the candidate mesh of one or more of the processing equipment acquired in the step s1 Mark object information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by described more Multiple dimensional informations in retrieval application message corresponding to a candidate target information such as are ranked up at the modes, to the multiple time Target object information is selected to be screened, so that it is determined that the third primary election target that the user is corresponding in the resource information bank Object information.

In step s3, the processing equipment is according to the third primary election target object information, in conjunction with the inspection of the user Rope log information obtains the user one associated with the term corresponding to the third primary election target object information Or multiple associative search words；Wherein, the association refers to the associative search word and the third primary election target object information The co-occurrence frequency of corresponding term meets co-occurrence threshold condition.

In step s3, when the processing equipment determines the associative search word, in conjunction with the resource information bank, if institute Relevant information in the resource information bank can be hit by stating associative search word, then by the resource corresponding to the associative search word The information target object information corresponding in the resource information bank as the user.

Preferably, in step s3, the processing equipment can according to one or more of candidate target object informations, And in conjunction with the retrieval application message, determine the user the 4th primary election target object corresponding in the resource information bank Information；According to the 4th primary election target object information, in conjunction with the time corresponding with the 4th primary election target object information Information determines user target object information corresponding in the resource information bank.

Specifically, in step s3, the candidate mesh of one or more of the processing equipment acquired in the step s1 Mark object information, and in conjunction with the retrieval application message corresponding to the candidate target object information, such as by described more Multiple dimensional informations in retrieval application message corresponding to a candidate target information such as are ranked up at the modes, to the multiple time Target object information is selected to be screened, so that it is determined that the 4th primary election target that the user is corresponding in the resource information bank Object information.

In step s3, the processing equipment is according to the 4th primary election target object information, by conjunction with described The four corresponding temporal informations of primary election target object information, for example, the distance according to the temporal information apart from current time, it will The temporal information is converted into time attenuation coefficient, the time of the fourth primary election target object information remoter apart from current time Attenuation coefficient is higher, to which the 4th primary election target information is screened or be updated, is determined according to screening or updating result User target object information corresponding in the resource information bank.For example, for do not search again for for a long time the 4th Primary election target object information, then no longer as described target object information etc..

Alternatively, in step s3, the processing equipment is according to the 4th primary election target object information, by combining and institute The 4th corresponding temporal information of primary election target object information is stated, such as to described less than multiple in certain time threshold range 4th primary election target object information information carries out frequency statistics or cluster, to by frequency statistics are higher or cluster result Target object information etc. of the 4th larger primary election target object information as the user.

Preferably, this method further includes step s4（It is not shown）With step s5（It is not shown）；Wherein, in step s4, institute State the search sequence information that processing equipment obtains the user；In step s5, the processing equipment is according to the user in institute Target object information corresponding in resource information bank is stated, determines preferred search sequence corresponding with the search sequence information Information, wherein the preferred search sequence information is based on the search sequence information and the target pair wherein corresponding to term Image information.

Specifically, in step s4, the processing equipment is according to various communication protocols（Communications Protocol）, by Various types of data coffret, with the one or more databases for storing or providing the search sequence information Or other third party devices interact, to obtain the use for storing or providing in the database or the third party device The search sequence information at family；Or in step s4, the processing equipment can also be according to various communication protocols （Communications Protocol）, the use is obtained with user's direct interaction by Various types of data coffret The search sequence information for the user that family is submitted by modes such as input, selection, touches.

In step s5, the processing equipment is according to user target object corresponding in the resource information bank Information according to the term corresponding to the target object information, and is based on the search sequence information and wherein term, Term in the search sequence is carried out preferably, so that it is determined that preferred inquiry sequence corresponding with the search sequence information Column information.

For example, for the user, the incidence relation between term a and target object information A is had been built up, works as institute When stating user and inputting the search sequence comprising term a again, such as search sequence abc, then in step s5, the processing equipment The search sequence is changed to Abc, as preferred search sequence information corresponding with the search sequence information abc.Into One step, search result associated with Abc or recommendation results can also be provided for the user.

Preferably, this method further includes step s6（It is not shown）, wherein in step s6, the processing equipment is according to institute Target object information is stated, determines user characteristics model corresponding with the user.

Specifically, in step s6, the processing equipment can interact with the step s3, to obtain the step s3 Identified one or more target object information；According to one or more of target object informations, by being based on the mesh It marks the classification of object information, attribute, with the correlation of other target object informations etc., determines corresponding with the user User characteristics model, to be based on the user characteristics model, realization provides corresponding recommendation information etc. to the user.

It is highly preferred that this method further includes step s7（It is not shown）, wherein in step s7, the processing equipment according to Resource information corresponding with the user characteristics model is provided to the user by the user characteristics model.

Specifically, in step s7, the processing equipment according to the user characteristics model determined by the step s6, By the resource information corresponding to the target object information recommended according to the user characteristics model, according to various communication protocols （Communications Protocol）, by Various types of data coffret, in the way of directly providing or pass through other The resource information is provided to the user by the modes such as third party device transfer.

Fig. 4 shows one kind in accordance with a preferred embodiment of the present invention for determining that user is corresponding in resource information bank Target object information method flow diagram.Specifically, in step s1 ', the processing equipment according to the term of user, Matching inquiry is carried out in resource information bank, to obtain one or more candidate target object letters corresponding with the term Breath；In step s21 ', the processing equipment is according to user retrieval log information corresponding under the term, really Fixed one or more access object informations associated with the candidate target object information；In step s22 ', the processing Equipment determines the retrieval application message corresponding to the candidate target object information, wherein institute according to the access object information It includes that the candidate target object information is tieed up in the application of one or more of described retrieval log information to state retrieval application message Spend information；In step s3 ', the processing equipment is according to one or more of candidate target object informations, and in conjunction with described Application message is retrieved, determines user target object information corresponding in the resource information bank.

Wherein, it is identical or essentially identical to correspond to step as shown in figure 3 by the step s1 ', step s3 ' of the processing equipment, therefore Details are not described herein again, and is incorporated herein by reference.

It constantly works between above steps, here, it will be understood by those skilled in the art that on " lasting " refer to It states each step difference in real time, or according to the operating mode requirement of setting or real-time adjustment, carries out candidate target object letter The acquisition of breath, the determination for accessing object information, the determination for retrieving application message, the determination etc. of target object information, until described Processing equipment stops obtaining one or more candidate target object informations corresponding with the term.

In step s21 ', the processing equipment is believed according to user retrieval daily record corresponding under the term Breath determines one or more access object informations associated with the candidate target object information.

Specifically, in step s21 ', the processing equipment is according to various communication protocols（Communications Protocol）, by Various types of data coffret, the one or more with the retrieval log information for storing or providing the user Database or other third party devices interact, and in the database or the third party device store or provide to obtain The retrieval log information of user, and then obtain user retrieval log information corresponding under the term；Or In step s21 ', the processing equipment can also be according to various communication protocols（Communications Protocol）, by each Class data transmission interface obtains the user and is submitted by modes such as input, selection, touches with user's direct interaction Retrieval information, and then obtain user retrieval log information corresponding under the term.

In step s21 ', the processing equipment is believed according to user retrieval daily record corresponding under the term Breath, by selection operations such as click, inputs based on the user, by link information one or more of selected by the user （URL information）As one or more access object informations associated with the candidate target object information.

In step s22 ', the processing equipment determines the candidate target object letter according to the access object information The corresponding retrieval application message of breath, wherein the retrieval application message includes the candidate target object information in the inspection One or more of rope log information applies dimensional information.

In step s22 ', the processing equipment is according to the access object information, in conjunction with the retrieval log information, really The fixed one or more application dimensional information accessed corresponding to object information, and using the application dimensional information as described in Retrieval application message corresponding to candidate target object information.

Preferably, in step s21 ', the processing equipment can be corresponding under the term according to the user Retrieval log information determine one or more associated with the candidate target object information in conjunction with the resource information bank A access object information.

Specifically, in step s21 ', the processing equipment can be corresponding under the term according to the user Retrieval log information, determine the user by one or more of clicking, inputting etc. selected by selection operations link information （URL information）, then the link information is matched with link information included in the resource information bank, if described Link information successful match included in link information and the resource information bank, then using the link information as with it is described The associated access object information of candidate target object information；Conversely, then the link information is not belonging to and the candidate target The associated access object information of object information.To improve the accuracy for accessing object information.

It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power Profit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims Variation includes within the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.This Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in device claim is multiple Unit or device can also be realized by a unit or device by software or hardware.The first, the second equal words are used for table Show title, and does not represent any particular order.

Claims

1. a kind of method for determining user's target object information corresponding in resource information bank, wherein this method packet Include following steps：

A carries out matching inquiry according to the term of user in resource information bank, to obtain corresponding with the term one A or multiple candidate target object informations, wherein the resource information bank includes the resource name information of classified resource, classification At least any one in the URL information of vertical website corresponding to the Resource Properties information and classified resource of resource；

B determines the candidate target object information according to user retrieval log information corresponding under the term Corresponding retrieval application message, wherein the retrieval log information includes one or more retrieval result information, the inspection Rope application message includes that the candidate target object information is believed in one or more of described retrieval log information application dimension Breath；

C determines that the user exists according to one or more of candidate target object informations, and in conjunction with the retrieval application message Corresponding target object information in the resource information bank.

2. according to the method described in claim 1, wherein, the step a includes：

According to the term of user, matching inquiry is carried out in resource information bank, to obtain corresponding with the term one A or multiple candidate resource information；

According to the candidate resource information, one or more candidate target object informations corresponding with the term are determined.

3. method according to claim 1 or 2, wherein the step b includes：

X is determined and is believed with the candidate target object according to user retrieval log information corresponding under the term The associated one or more access object informations of manner of breathing；

According to the access object information, the retrieval application message corresponding to the candidate target object information is determined, wherein The retrieval application message includes that the candidate target object information is applied in one or more of described retrieval log information Dimensional information.

4. according to the method described in claim 3, wherein, the step x includes：

According to user retrieval log information corresponding under the term, in conjunction with the resource information bank, determine with The associated one or more access object informations of the candidate target object information.

5. method according to claim 1 or 2, wherein the step c includes：

According to one or more of candidate target object informations, and in conjunction with the retrieval application message, determine that the user exists Corresponding one or more the first primary election target object information in the resource information bank；

According to one or more of first primary election target object informations, user institute in the resource information bank is determined Corresponding target object information.

6. method according to claim 1 or 2, wherein the step c includes：

According to one or more of candidate target object informations, and in conjunction with the retrieval application message, determine that the user exists The second corresponding primary election target object information in the resource information bank；

It is determined and the second primary election target pair in conjunction with the resource information bank according to the second primary election target object information The corresponding one or more candidate target attribute informations of image information；

According to the candidate target attribute information, user target object corresponding in the resource information bank is determined Information.

7. method according to claim 1 or 2, wherein the step c includes：

According to one or more of candidate target object informations, and in conjunction with the retrieval application message, determine that the user exists Corresponding third primary election target object information in the resource information bank；

It is determined at the beginning of with the third in conjunction with the retrieval log information of the user according to the third primary election target object information Select the associative search word corresponding to target object information, wherein the associative search word is believed with the third primary election target object The co-occurrence frequency of the corresponding term of breath meets co-occurrence threshold condition；

According to the associative search word, in conjunction with the resource information bank, determine that user institute in the resource information bank is right The target object information answered.

8. method according to claim 1 or 2, wherein the step c includes：

According to one or more of candidate target object informations, and in conjunction with the retrieval application message, determine that the user exists The 4th corresponding primary election target object information in the resource information bank；

According to the 4th primary election target object information, in conjunction with the time corresponding with the 4th primary election target object information Information determines user target object information corresponding in the resource information bank.

9. method according to claim 1 or 2, wherein this method further includes：

Obtain the search sequence information of the user；

According to user target object information corresponding in the resource information bank, determines and believe with the search sequence The corresponding preferred search sequence information of manner of breathing, wherein the preferred search sequence information be based on the search sequence information and its Target object information corresponding to middle term.

10. method according to claim 1 or 2, wherein this method further includes：

According to the target object information, user characteristics model corresponding with the user is determined.

11. according to the method described in claim 10, wherein, this method further includes：

According to the user characteristics model, resource information corresponding with the user characteristics model is provided to the user.

12. a kind of processing equipment for determining user's target object information corresponding in resource information bank, wherein this sets It is standby to include：

Coalignment carries out matching inquiry for the term according to user in resource information bank, to obtain and the retrieval The corresponding one or more candidate target object informations of word, wherein the resource information bank includes the resource of classified resource In the URL information of vertical website corresponding to name information, the Resource Properties information of classified resource and classified resource at least Any one；

Dimension determining device, described according to user retrieval log information corresponding under the term, determining Retrieval application message corresponding to candidate target object information, wherein the retrieval log information includes one or more inspection Rope result information, the retrieval application message include one of the candidate target object information in the retrieval log information Or it is multiple using dimensional information；

Object determining device, for believing according to one or more of candidate target object informations, and in conjunction with retrieval application Breath determines user target object information corresponding in the resource information bank.

13. processing equipment according to claim 12, wherein the coalignment is used for：

14. processing equipment according to claim 12 or 13, wherein the dimension determining device includes：

Determination unit is accessed, for according to user retrieval log information corresponding under the term, determining and institute State the associated one or more access object informations of candidate target object information；

Dimension determination unit, for according to the access object information, determining the inspection corresponding to the candidate target object information Rope application message, wherein the retrieval application message includes the candidate target object information in the retrieval log information One or more application dimensional information.

15. processing equipment according to claim 14, wherein the access determination unit is used for：

16. processing equipment according to claim 12 or 13, wherein the object determining device is used for：

17. processing equipment according to claim 12 or 13, wherein the object determining device is used for：

18. processing equipment according to claim 12 or 13, wherein the object determining device is used for：

19. processing equipment according to claim 12 or 13, wherein the object determining device is used for：

20. processing equipment according to claim 12 or 13, wherein the equipment further includes：

Retrieval device, the search sequence information for obtaining the user；

Sequence preferred embodiment, for according to user target object information corresponding in the resource information bank, determining Preferred search sequence information corresponding with the search sequence information, wherein the preferred search sequence information is based on described Target object information corresponding to search sequence information and wherein term.

21. processing equipment according to claim 12 or 13, wherein the equipment further includes：

Model determining device, for according to the target object information, determining user characteristics model corresponding with the user.

22. processing equipment according to claim 21, wherein the equipment further includes：

Device is provided, for according to the user characteristics model, resource information corresponding with the user characteristics model to be carried It is supplied to the user.