CN103914718A - Method for selectively displaying readable media through near-field communication technology - Google Patents
Method for selectively displaying readable media through near-field communication technology Download PDFInfo
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- CN103914718A CN103914718A CN201410133896.0A CN201410133896A CN103914718A CN 103914718 A CN103914718 A CN 103914718A CN 201410133896 A CN201410133896 A CN 201410133896A CN 103914718 A CN103914718 A CN 103914718A
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Abstract
The invention discloses a method for selectively the displaying readable media through the near-field communication technology. According to the method, point advertising delivering with orientation is conducted through a specific algorithm according to different properties and different features of users with NFC smart phones, and oriented direct advertising delivering is conducted according to customized information of the users. The users can have access to a certain card reading point by means of the mobile terminals with the near field communication function through a certain method. Rules are set, the specific algorithm is used, and therefore dynamic content can be displayed through any intelligent terminals with the near field communication devices at any time; a shopkeeper can set content of a plurality of different web pages, when the users use the smart phones to make contact with objects such as intelligent posters, different corresponding web pages can be displayed on different smart phones at different time points according to the set rules, potential consumers can dynamically obtain corresponding information through the smart phones, and the method has great practical value and great practical significance.
Description
Technical field
The present invention relates to the method that allows readable media selectivity show by near-field communication technology, belong to infotech and Internet of Things application layer technical field.
Background technology
Near-field communication NFC combines induction type card reader, induction type card and point-to-point function on one chip, between several centimetres (normally 10 centimetres in) distance, work in 13.56MHz frequency, automatically identify destination object and obtain related data by radiofrequency signal, identification work need not manual intervention, any two equipment (as mobile phone) approach and do not need cable to patch, just can realize mutual communication, meet message exchange, access to content, service exchange between any two wireless devices.Concrete methods of realizing for storage operation instruction on computers and on its processor fill order, possess memory chip equipment or hard disk storage devices, programmable logic device and special IC for processor access, but the shortcoming that the application process of above-mentioned prior art exists is dynamically to show content of multimedia.
At present, retailer and manufacturers always for how efficiently publicity, sales promotion new product to racking one's brains in this difficult problem of potential customers.For example, traditional retailer and manufacturer can publicize by a large amount of printing notices, newspaper, magazine etc. their new product or advertising campaign.But many consumers are to this marketing tool and lose interest in.In most cases, the demand that the client that this marketing tool is faced does not have region or can not give prominence to potential user.Traditional marketing tool has limited the cost benefit in product greatly as high printing expenses and costs of distribution that paper-made advertising, reward voucher bring.And can being used for possessing with other equipment of near field communication (NFC) function, near-field communication chip in smart mobile phone communicates.This technology, with two-way mode work, allows the transmitted in both directions of information.
The same with RFID, NFC information is also the electromagnetic induction coupling scheme transmission by wireless frequency part in frequency spectrum, but still has very large difference between the two.First, NFC is that one provides easily, the wireless connect technology of communicating by letter safely, rapidly, its transmission range is less than RFID, the transmission range of RFID can reach several meters, even tens meters, but because NFC has taked unique signal attenuation technique, with respect to RFID, NFC has the features such as near distance, bandwidth is high, energy consumption is low.
Secondly, NFC and existing contactless smart card technical compatibility, become and obtained the official standard that more and more leading firms support at present.Again, closely connection protocol of NFC or one, provides light between various device, safe, communication rapidly and automatically.Compared with other connected modes in wireless world, NFC is a kind of in-plant secret communication mode.RFID is more used in production, logistics, tracking, asset management, and NFC is bringing into play huge effect in the fields such as gate inhibition, public transport, mobile-phone payment.
Summary of the invention
The object of the present invention is to provide a kind of method that near-field communication technology allows readable media selectivity show of passing through that can overcome above-mentioned technical matters, the user that the present invention can accept and manage the mobile client that carries near-field communication function gets involved request, and selective display media content.
The present invention uses special algorithm basis to accuse (being point-to-point advertisement) with the different attribute of near-field communication NFC smart phone user, the point that feature is carried out specific aim input, and carrys out the straight announcement of directed input according to user's customized information.User can hold with the mobile terminal of near-field communication function for example, docks certain Card Reader point by certain mode (touching or closely press close to etc.), for example, obtain merchandise news by smart poster.Smart poster is a kind of physical tag or billboard or tangible advertisement, and it is built-in a kind of passive type near-field communication label (for example RFID radio-frequency (RF) tag).User by mobile terminal to its docking and obtain relevant label information.For example, user may run into the smart poster of certain commodity of publicity, the information that its Card Reader point provides may be a link (URL), a reward voucher, a prepaid card, a ticket, a sales promotion information, or the electronic data of any type, user can obtain or derive with the mobile terminal with near-field communication function related data (label information or data) in passive type intelligent label or smart poster.After user uses and has docked with smart poster with the mobile terminal of near-field communication function, mobile terminal can initialization interlude (certain software client, for example stored value card client, processor by mobile terminal is carried out), whereby customer information (user's mobile terminal number) and the information of Card Reader point are sent to management server.Described special algorithm is that its shown content out of rule of establishing by different time periods, mobile phone plate, the number of times of click NFC label will be different; For example, user clicks the content that this NFC label shows the morning may be different with the content that afternoon, same label showed, these are exactly that more pointed point is accused.
Step of the present invention is as follows:
(1) NFC mobile terminal is docked with Card Reader point with trigger NFC function; After NFC mobile terminal docks with Card Reader point, this mobile terminal can access businessman's program or the product active program based on digital certificates.For example, mobile terminal can achieve a butt joint with touching or near the mode of (near to being enough to trigger NFC function) smart poster.
(2) user's access request that NFC mobile terminal sends is managed server and receives; For example, after user access (dock with Card Reader point), can pass through mobile phone browser, or mobile phone is applied (as purse application etc.) to management server transmission access request; The access request that comes from mobile terminal comprises Card Reader point identification information (described Card Reader point identification information is NFC chip identification information) and subscriber identity information; Described Card Reader point identification information can comprise the address of tag identifier, content supplier's code (CPC) and tag addresses code (TLC), timestamp and management server, and the address of described management server comprises the Fully-Qualified Domain Name of IP address, URL or URI, management server.
(3) subscriber identity information in access information and Card Reader point identification information exchange are crossed to the relevant checking of User Information Database inquiry; Select subscriber identity information and Card Reader point identification information in access information can be used to the electron gain marketing activity and businessman's customer service program; For example, by solicited message management server can searching user's information database with determine this Card Reader point for the specific electron marketing activity; The timestamp of management server in can cross reference solicited message is to determine the movable and effective customer service program in the efficient market of section sometime, and described request information comprises address code, content code, subscriber identity information, timestamp; Described User Information Database is for storing subscriber information, and described user profile comprises the browser model of user's addresses of items of mail, telephone number and mobile intelligent terminal.
(4) subscriber identity information and program identification information are determined the content of a certain particular content provider server by the database in the management server queries business server corresponding with program identification information, database in this business server comprises the content (authorize and receive) that is moved terminal request, next management server forwards access trigger data (being user's access request that NFC mobile terminal sends) to business server, is continued the required content of locking and is shown on user's NFC mobile terminal by business server.
(5) on the NFC mobile terminal of relevant corresponding content by the regular present user of setting final body; The content of described relevant correspondence comprises: the related content of the page of the videos such as electronic coupons, advertisement and propaganda film, mobile terminal optimization (page of described mobile terminal optimization can be at mobile terminal of mobile telephone display page by response type webpage design) or mobile phone application; For example, call the application demonstrating in mobile terminal, for example, user sets when rule touches NFC label will show high moral map application, now, when NFC mobile terminal touches NFC label, mobile terminal is set rule by user and is immediately opened high moral map application.
The present invention be a kind of can be on the intelligent terminal with near-field communication device the good method of display setting.Then the present invention sets rule can show dynamic content with any intelligent terminal with near-field communication device at any time by special algorithm.For example, retailer can set several different web page contents, when user removes to contact the objects such as smart poster with smart mobile phone, then can on different time points, different smart mobile phone, demonstrate different corresponding webpages according to the rule of setting, make potential consumer obtain dynamically corresponding informance by intelligent mobile mobile phone, there is stronger practical value and realistic meaning.
Embodiment
Describe the present invention below in conjunction with embodiment.
Step of the present invention is as follows:
(1) NFC mobile terminal is docked with Card Reader point with trigger NFC function; After NFC mobile terminal docks with Card Reader point, this mobile terminal can access businessman's program or the product active program based on digital certificates.For example, mobile terminal can achieve a butt joint with touching or near the mode of (near to being enough to trigger NFC function) smart poster.
(2) user's access request that NFC mobile terminal sends is managed server and receives; For example, after user access (dock with Card Reader point), can pass through mobile phone browser, or mobile phone is applied (as purse application etc.) to management server transmission access request; The access request that comes from mobile terminal comprises Card Reader point identification information (described Card Reader point identification information is NFC chip identification information) and subscriber identity information; Described Card Reader point identification information can comprise the address of tag identifier, content supplier's code (CPC) and tag addresses code (TLC), timestamp and management server, and the address of described management server comprises the Fully-Qualified Domain Name of IP address, URL or URI, management server.
(3) subscriber identity information in access information and Card Reader point identification information exchange are crossed to the relevant checking of User Information Database inquiry; Select subscriber identity information and Card Reader point identification information in access information can be used to the electron gain marketing activity and businessman's customer service program; For example, by solicited message management server can searching user's information database with determine this Card Reader point for the specific electron marketing activity; The timestamp of management server in can cross reference solicited message is to determine the movable and effective customer service program in the efficient market of section sometime, and described request information comprises address code, content code, subscriber identity information, timestamp.
(4) subscriber identity information and program identification information are determined the content of a certain particular content provider server by the database in the management server queries business server corresponding with program identification information, database in this business server comprises the content (authorize and receive) that is moved terminal request, next management server forwards access trigger data (being user's access request that NFC mobile terminal sends) to business server, is continued the required content of locking and is shown on user's NFC mobile terminal by business server.
(5) on the NFC mobile terminal of relevant corresponding content by the regular present user of setting final body; The content of described relevant correspondence comprises: the related content of the page of the videos such as electronic coupons, advertisement and propaganda film, mobile terminal optimization (page of described mobile terminal optimization can be at mobile terminal of mobile telephone display page by response type webpage design) or mobile phone application; For example, call the application demonstrating in mobile terminal, for example, user sets when rule touches NFC label will show high moral map application, now, when NFC mobile terminal touches NFC label, mobile terminal is set rule by user and is immediately opened high moral map application.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited to this, is anyly familiar with those skilled in the art in scope disclosed by the invention; the variation that can expect easily or replacement, all should be encompassed in the protection domain of the claims in the present invention.
Claims (5)
1. the method that allows readable media selectivity show by near-field communication technology, it is characterized in that, use special algorithm according to the different attribute with near-field communication NFC smart phone user, feature is carried out the point of specific aim input and is accused, and according to the straight announcement of the next directed input of user's customized information, user can hold with the mobile terminal of near-field communication function docks certain Card Reader point by certain mode, for example obtain merchandise news by smart poster, smart poster is a kind of physical tag or billboard or tangible advertisement, it is built-in a kind of passive type near-field communication label, user by mobile terminal to its docking and obtain relevant label information, user uses with the mobile terminal of near-field communication function and in passive type intelligent label or smart poster, obtains or derive related data, after user uses and has docked with smart poster with the mobile terminal of near-field communication function, mobile terminal can initialization interlude, whereby the information of customer information and Card Reader point is sent to management server,
Step of the present invention is as follows:
(1) NFC mobile terminal is docked with Card Reader point with trigger NFC function; After NFC mobile terminal docks with Card Reader point, this mobile terminal can access businessman's program or the product active program based on digital certificates;
(2) user's access request that NFC mobile terminal sends is managed server and receives; For example, after user's access, can pass through mobile phone browser, or mobile phone application sends access request to management server; The access request that comes from mobile terminal comprises Card Reader point identification information and subscriber identity information; Described Card Reader point identification information can comprise the address of tag identifier, content supplier's code and tag addresses code, timestamp and management server;
(3) subscriber identity information in access information and Card Reader point identification information exchange are crossed to the relevant checking of User Information Database inquiry; Select subscriber identity information and Card Reader point identification information in access information can be used to the electron gain marketing activity and businessman's customer service program; By solicited message management server can searching user's information database with determine this Card Reader point for the specific electron marketing activity; The timestamp of management server in can cross reference solicited message is to determine the movable and effective customer service program in the efficient market of section sometime, and described request information comprises address code, content code, subscriber identity information, timestamp;
(4) subscriber identity information and program identification information are determined the content of a certain particular content provider server by the database in the management server queries business server corresponding with program identification information, database in this business server comprises the content that is moved terminal request, next management server forwards access trigger data to business server, is continued the required content of locking and is shown on user's NFC mobile terminal by business server;
(5) on the NFC mobile terminal of relevant corresponding content by the regular present user of setting final body; The content of described relevant correspondence comprises: the related content of the page of the videos such as electronic coupons, advertisement and propaganda film, mobile terminal optimization or mobile phone application.
2. the method that allows readable media selectivity show by near-field communication technology according to claim 1, is characterized in that, described customer information is user's mobile terminal number.
3. the method that allows readable media selectivity show by near-field communication technology according to claim 1, is characterized in that, described certain mode is for touching or closely pressing close to.
4. the method that allows readable media selectivity show by near-field communication technology according to claim 1, is characterized in that, the address of described management server comprises the Fully-Qualified Domain Name of IP address, URL or URI, management server.
5. the method that allows readable media selectivity show by near-field communication technology according to claim 1, it is characterized in that, described special algorithm is that its shown content out of rule of establishing by different time periods, mobile phone plate, the number of times of click NFC label will be different.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410133896.0A CN103914718B (en) | 2014-04-03 | 2014-04-03 | Method for selectively displaying readable media through near-field communication technology |
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| CN201410133896.0A CN103914718B (en) | 2014-04-03 | 2014-04-03 | Method for selectively displaying readable media through near-field communication technology |
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| CN103914718B CN103914718B (en) | 2017-02-01 |
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| CN115118811A (en) * | 2021-03-19 | 2022-09-27 | 青岛海尔洗衣机有限公司 | Intelligent clothes management method and computer-readable storage medium |
| CN116915935A (en) * | 2023-09-07 | 2023-10-20 | 比亚迪股份有限公司 | Intercommunication processing method, intercommunication processing system, server and storage medium |
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| WO2017167273A1 (en) * | 2016-04-01 | 2017-10-05 | 腾讯科技（深圳）有限公司 | Service processing method and apparatus |
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