CN103810623A - Real-time automatic marketing method and system - Google Patents
Real-time automatic marketing method and system Download PDFInfo
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- CN103810623A CN103810623A CN201410077190.7A CN201410077190A CN103810623A CN 103810623 A CN103810623 A CN 103810623A CN 201410077190 A CN201410077190 A CN 201410077190A CN 103810623 A CN103810623 A CN 103810623A
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Abstract
The invention discloses a real-time automatic marketing method, and the method comprises the steps of collecting the user behavior information data; real-time processing the collected user behavior information data; real-time triggering the user, which conveying the product information to the behavior information matching with the marketing rule of the marketing operation. The invention also discloses a real-time automatic marketing system. The real-time automatic marketing method and system can form a single data processing channel for the real-time marketing operation dispense with manpower and automatically convey the marketing information to the user in the shortest possible time for obtaining the automatic marketing effect, high marketing success rate can be realized while having the best marketing opportunity.
Description
Technical field
The present invention relates to mobile Internet field, particularly relate to a kind of real-time automatic marketing method and system.
Background technology
Along with the development of mobile Internet and large data technique, the most of demand of people can be judged by user's internet behavior and customer location, specifically comprises the information such as concrete web page contents, keyword, use APP behavior and the current position of search that user accesses.
At present, the marketing activity of the enterprises such as electric business, operator is also all being excavated and is being expanded around user's behavioral data, and there is the personalized recommendation engine of oneself in each enterprise, for marketing system etc.For example: the cellphone subscriber within the scope of the healthy base station of understanding appearing at chain hospital of the wing of telecommunications sends the recommendation information of the healthy APP of the wing; 58 can be according to corresponding content and the service of user's the recommended website such as use historical information, searched key word with city, and this type of scene also has a lot.
But there are several problems in this pattern of at present above each enterprise:
1, marketing mode is more extensive, as the way of recommendation of telecom operators based on signaling, can send recommendation note to all users that appear at relevant range, the problem such as causes channel resource waste, user to cross to bother.
2, marketing process is longer, and present data processing method is all by sky, the period treatment such as by the hour, there is no a special real-time marketing data treatment channel.
3, marketing process needs manual intervention, has incured loss through delay best marketing opportunity.
So, be necessary to provide a kind of new method, just marketing message is automatically pushed within the shortest time to user to reach without artificial participation, obtain higher marketing success ratio.
Summary of the invention
The object of the present invention is to provide a kind of real-time automatic marketing method and system, can set up an independent data processing channel for marketing in real time, without artificial participation, marketing message is automatically pushed within the shortest time to user, reach the effect of automatic marketing, thereby catch the best opportunity of marketing, obtain higher marketing success ratio.
For solving above technical matters, the invention provides a kind of real-time automatic marketing method, comprising:
Gather user behavior information data;
The user behavior information data collecting is processed in real time;
Trigger in real time and push product information to the user of mating after treatment the behavioural information of the marketing rule of marketing activity.
Further, described collection user behavior information data specifically comprises: gather user behavior information data by setting-up time interval from relevant device.
Further, described setting-up time interval is determined according to the requirement of real-time of concrete marketing activity.
Further, described setting-up time is spaced apart the arbitrary numerical value between 1 to 10 second.
Further, described setting-up time is spaced apart 5 seconds or 10 seconds.
Further, describedly the user behavior information data collecting is carried out to real-time processing specifically comprise: the user behavior information data collecting is carried out to cleaning and filtering, by URL, APP java standard library, internet behavior is classified, find online key word information and stamp label.
Further, the marketing rule of configuration marketing activity specifically comprises: configure marketing triggering rule, configuring product Auto-matching rule, configure automatic auditing rule;
Described configuration marketing triggering rule, for configuring marketing triggering rule, in the time of the marketing triggering rule of the behavioural information data fit configuration collecting, can trigger described product Auto-matching rule immediately;
Described configuring product Auto-matching rule, according to marketing triggering rule triggering at enterprise product storehouse Auto-matching product;
Described automatic auditing rule comprises sensitive information content to having set, black and white lists, cross and bother configuration and carry out audit automatically and filter.
For solving above technical matters, the present invention also provides a kind of real-time automatic marketing system, comprising: real time data acquisition module, data real-time processing module, marketing rule module, automatic trigger module;
Described real time data acquisition module, gathers user behavior information data for pressing setting-up time interval;
Described data real-time processing module, carries out discriminator for described real time data acquisition module is collected to user behavior information data;
Described marketing rule module, for configuring the marketing rule of marketing activity;
Described automatic trigger module, pushes product information to the user who identifies and meet the behavioural information of marketing rule through described data real-time processing module for real-time triggering.
Further, described setting-up time interval is determined according to the requirement of real-time of concrete marketing activity.
Further, described setting-up time is spaced apart the arbitrary numerical value between 1 to 10 second.
Further, described setting-up time is spaced apart 5 seconds or 10 seconds.
Further, described data real-time processing module is carried out the discriminator of key word, content, geographical location information specifically for described real time data acquisition module is collected to user behavior information data.
Further, described data real-time processing module is specifically carried out real-time processing to the user behavior information data collecting and is specifically comprised: the user behavior information data collecting is carried out to cleaning and filtering, by URL, APP java standard library, internet behavior is classified, find online key word information and stamp label.
Further, described marketing rule module comprises marketing triggering rule module, product Auto-matching rule module, automatic auditing rule module;
Described pin triggering rule module, for configuring marketing triggering rule, in the time of the marketing triggering rule of the behavioural information data fit configuration collecting, can trigger described product Auto-matching rule module immediately;
Described product Auto-matching rule module, for configuring product Auto-matching rule, according to marketing triggering rule triggering at enterprise product storehouse Auto-matching product;
Described automatic auditing rule module, for the sensitive information content to having set, black and white lists, cross and bother configuration and carry out audit automatically and filter.
Compared with prior art, a kind of real-time automatic marketing method and system provided by the invention, be a kind of based on user's internet behavior and user geographic position, the automatic marketing system that real-time is higher.The solution of the present invention can be automatically according to user's current demand, automatically mate with enterprise product storehouse, filter, automatically trigger the auto-mechanisms such as recommendation through audit automatically, black and white lists, without artificial participation, marketing message is automatically pushed within the shortest time to user, reach the effect of automatic marketing, thereby catch the best opportunity of marketing, obtain higher marketing success ratio.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms a part of the present invention, and schematic description and description of the present invention is used for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the process flow diagram of a kind of real-time automatic marketing method provided by the invention.
Fig. 2 is the structural representation of a kind of real-time automatic marketing system provided by the invention.
Embodiment
In order to make technical matters to be solved by this invention, technical scheme and beneficial effect clearer, clear, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
As shown in Figure 1, the invention provides a kind of real-time automatic marketing method, comprising:
Step 1, press setting-up time interval and gather user behavior information data from relevant device.Wherein, described setting-up time interval determines according to the requirement of real-time of concrete marketing activity, be generally between 1 to 10 second arbitrary numerical value, for example 5 seconds or 10 seconds.
Step 2, the user behavior information data collecting is processed in real time, contents processing comprises user behavior information data is carried out to cleaning and filtering, by URL, APP java standard library, internet behavior is classified, and finds the information such as online keyword and stamps label.
Step 3, by suitable channel, trigger in real time and push product information to the user of mating after treatment the behavioural information of the marketing rule of marketing activity.
When collecting and when the marketing rule of certain behavioural information coupling marketing activity after treatment, the user that this behavioural information is described is applicable to marketing, then mate with the channel resource of enterprise according to this user's channel preference, generating recommendations script, triggers immediately and pushes product information to this user.
Wherein, the marketing rule of described marketing activity configures in the time of planning marketing activity, rather than configure in marketing process, marketing rule configuration only, with configuring once, is carried out by the rule configuring later automatically.The marketing rule of described marketing activity specifically comprises: configure marketing triggering rule, configuring product Auto-matching rule, configure automatic auditing rule.
Configuration marketing triggering rule: the market configuration of triggering rule of the marketing activity of carrying out for needs, marketing triggering rule comprises searched key word triggering rule, webpage URL triggering rule, geographical location information triggering rule, in the time of the marketing triggering rule of the behavioural information data fit configuration collecting, can the instant product Auto-matching triggering below.For example: search iphone, access iphone relevant information website, the user that appears at iphone mobile phone store are carried out to the marketing of iphone.
Configuring product Auto-matching rule: for enterprise product storehouse configuring product matched rule, product Auto-matching rule is mated with marketing triggering rule, according to the triggering of the triggering rule of marketing at enterprise product storehouse Auto-matching product, find best product.For example: the coupling commodity of search iphone can be the multiple commodity such as iphone mobile phone, iphone accessory.
Configure automatic auditing rule: automatically auditing rule comprises sensitive information content, black and white lists to having set, crosses and bother configuration etc. and carry out audit automatically and filter.The audit often running into is refined to formation rule storehouse.For example: the sensitive information to certain period filters; For avoiding bothering, the marketing frequency rule of unique user is set; Black and white lists is set, the user of some frequent complaints or inconvenient pushed information is filtered.
As shown in Figure 2, the invention provides a kind of real-time automatic marketing system, comprising: real time data acquisition module 10, data real-time processing module 20, marketing rule module 30, automatic trigger module 40.Wherein:
Described real time data acquisition module 10, gathers user behavior information data for pressing setting-up time interval from relevant device.Wherein, described setting-up time interval determines according to the requirement of real-time of concrete marketing activity, be generally between 1 to 10 second arbitrary numerical value, for example 5 seconds or 10 seconds.
Described data real-time processing module 20, carries out identification, the classification of the information such as key word, content, geographic position for described real time data acquisition module 10 is collected to user behavior information data.The user behavior information data collecting is carried out to cleaning and filtering, by URL, APP java standard library, internet behavior is classified, find online key word information and stamp label.
Described marketing rule module 30, for configuring the marketing rule of marketing activity, described marketing rule comprises marketing triggering rule, product Auto-matching rule and automatic auditing rule.
Described automatic trigger module 40, for by suitable channel, triggers in real time and pushes product information to the user who identifies and meet the behavioural information of described marketing rule module 30 marketing rules through described data real-time processing module 20.
Wherein, described marketing rule module 30 comprises marketing triggering rule module, product Auto-matching rule module, automatic auditing rule module.
Described marketing triggering rule module, be used for configuring marketing triggering rule, described marketing triggering rule comprises searched key word triggering rule, webpage URL triggering rule, geographical location information triggering rule, in the time of the marketing triggering rule of the behavioural information data fit configuration collecting, can the instant product Auto-matching triggering below.
Described product Auto-matching rule module, for configuring product Auto-matching rule, at enterprise product storehouse Auto-matching product, finds best product according to the triggering of marketing triggering rule.
Described automatic auditing rule module, for configuring automatic auditing rule, automatically auditing rule comprises sensitive information content, black and white lists to having set, crosses and bother configuration etc. and carry out audit automatically and filter.
Above-mentioned explanation illustrates and has described a preferred embodiment of the present invention, but as previously mentioned, be to be understood that the present invention is not limited to disclosed form herein, should not regard the eliminating to other embodiment as, and can be used for various other combinations, modification and environment, and can, in invention contemplated scope described herein, change by technology or the knowledge of above-mentioned instruction or association area.And the change that those skilled in the art carry out and variation do not depart from the spirit and scope of the present invention, all should be in the protection domain of claims of the present invention.
Claims (14)
1. a real-time automatic marketing method, is characterized in that, comprising:
Gather user behavior information data;
The user behavior information data collecting is processed in real time;
Trigger in real time and push product information to the user of mating after treatment the behavioural information of the marketing rule of marketing activity.
2. the method for claim 1, is characterized in that, described collection user behavior information data specifically comprises: gather user behavior information data by setting-up time interval from relevant device.
3. method as claimed in claim 2, is characterized in that, described setting-up time interval is determined according to the requirement of real-time of concrete marketing activity.
4. method as claimed in claim 3, is characterized in that, described setting-up time is spaced apart the arbitrary numerical value between 1 to 10 second.
5. method as claimed in claim 4, is characterized in that, described setting-up time is spaced apart 5 seconds or 10 seconds.
6. the method for claim 1, it is characterized in that, describedly the user behavior information data collecting is carried out to real-time processing specifically comprise: the user behavior information data collecting is carried out to cleaning and filtering, by URL, APP java standard library, internet behavior is classified, find online key word information and stamp label.
7. the method for claim 1, is characterized in that, the marketing rule of described configuration marketing activity specifically comprises: configure marketing triggering rule, configuring product Auto-matching rule, configure automatic auditing rule;
Described configuration marketing triggering rule is used for configuring marketing triggering rule, in the time of the marketing triggering rule of the behavioural information data fit configuration collecting, can immediately trigger described product Auto-matching rule;
Described configuring product Auto-matching rule, according to marketing triggering rule triggering at enterprise product storehouse Auto-matching product;
Described automatic auditing rule comprises sensitive information content to having set, black and white lists, cross and bother configuration and carry out audit automatically and filter.
8. a real-time automatic marketing system, is characterized in that, comprising: real time data acquisition module, data real-time processing module, marketing rule module, automatic trigger module;
Described real time data acquisition module, gathers user behavior information data for pressing setting-up time interval;
Described data real-time processing module, carries out discriminator for described real time data acquisition module is collected to user behavior information data;
Described marketing rule module, for configuring the marketing rule of marketing activity;
Described automatic trigger module, pushes product information to the user who identifies and meet the behavioural information of marketing rule through described data real-time processing module for real-time triggering.
9. system as claimed in claim 8, is characterized in that, described setting-up time interval is determined according to the requirement of real-time of concrete marketing activity.
10. system as claimed in claim 9, is characterized in that, described setting-up time is spaced apart the arbitrary numerical value between 1 to 10 second.
11. systems as claimed in claim 10, is characterized in that, described setting-up time is spaced apart 5 seconds or 10 seconds.
12. systems as claimed in claim 8, is characterized in that, described data real-time processing module is carried out the discriminator of key word, content, geographical location information specifically for described real time data acquisition module is collected to user behavior information data.
13. systems as claimed in claim 12, it is characterized in that, described data real-time processing module is specifically carried out real-time processing to the user behavior information data collecting and is specifically comprised: the user behavior information data collecting is carried out to cleaning and filtering, by URL, APP java standard library, internet behavior is classified, find online key word information and stamp label.
14. systems as claimed in claim 8, is characterized in that, described marketing rule module comprises marketing triggering rule module, product Auto-matching rule module, automatic auditing rule module;
Described pin triggering rule module, for configuring marketing triggering rule, in the time of the marketing triggering rule of the behavioural information data fit configuration collecting, triggers described product Auto-matching rule module immediately;
Described product Auto-matching rule module, for configuring product Auto-matching rule, according to marketing triggering rule triggering at enterprise product storehouse Auto-matching product;
Described automatic auditing rule module, for the sensitive information content to having set, black and white lists, cross and bother configuration and carry out audit automatically and filter.
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| CN105162850A (en) * | 2015-08-11 | 2015-12-16 | 携程计算机技术（上海）有限公司 | App (Application) client-based page data processing method and system |
| CN105741134A (en) * | 2016-01-26 | 2016-07-06 | 北京百分点信息科技有限公司 | Method and apparatus for applying cross-data-source marketing crowds to marketing |
| CN106022881A (en) * | 2016-05-20 | 2016-10-12 | 四川省英联国泰科技有限公司 | Information processing method and device |
| CN106294534A (en) * | 2016-07-18 | 2017-01-04 | 中国银联股份有限公司 | A kind of user interest coupling supplying system and user interest coupling method for pushing |
| CN106339422A (en) * | 2016-08-15 | 2017-01-18 | 南方科技大学 | Method and device for determining user behavior characteristics through webpage addresses |
| CN107392649A (en) * | 2017-06-29 | 2017-11-24 | 无锡智道安盈科技有限公司 | Rapid data automatic segmentation method in marketing activity |
| CN109409927A (en) * | 2018-09-11 | 2019-03-01 | 上海天旦网络科技发展有限公司 | The real-time marketing method of distribution and system and storage medium based on network data |
| CN109716715A (en) * | 2017-06-29 | 2019-05-03 | 北京嘀嘀无限科技发展有限公司 | The system and method sent for feed stream |
| CN110544114A (en) * | 2019-08-16 | 2019-12-06 | 北京市天元网络技术股份有限公司 | Method and device for identifying and rating user group aiming at marketing preference |
| WO2020037917A1 (en) * | 2018-08-22 | 2020-02-27 | 平安科技（深圳）有限公司 | User behavior data recommendation method, server and computer readable medium |
| CN112613907A (en) * | 2020-12-18 | 2021-04-06 | 北京思特奇信息技术股份有限公司 | Method and system for quickly matching marketing campaign products meeting user conditions |
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Cited By (14)
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| CN105162850A (en) * | 2015-08-11 | 2015-12-16 | 携程计算机技术（上海）有限公司 | App (Application) client-based page data processing method and system |
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| CN109716715A (en) * | 2017-06-29 | 2019-05-03 | 北京嘀嘀无限科技发展有限公司 | The system and method sent for feed stream |
| CN109716715B (en) * | 2017-06-29 | 2021-05-11 | 北京嘀嘀无限科技发展有限公司 | System and method for feed stream transmission |
| WO2020037917A1 (en) * | 2018-08-22 | 2020-02-27 | 平安科技（深圳）有限公司 | User behavior data recommendation method, server and computer readable medium |
| CN109409927A (en) * | 2018-09-11 | 2019-03-01 | 上海天旦网络科技发展有限公司 | The real-time marketing method of distribution and system and storage medium based on network data |
| CN110544114A (en) * | 2019-08-16 | 2019-12-06 | 北京市天元网络技术股份有限公司 | Method and device for identifying and rating user group aiming at marketing preference |
| CN112613907A (en) * | 2020-12-18 | 2021-04-06 | 北京思特奇信息技术股份有限公司 | Method and system for quickly matching marketing campaign products meeting user conditions |
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