CN103778549A - Mobile application popularizing system and method - Google Patents
Mobile application popularizing system and method Download PDFInfo
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- CN103778549A CN103778549A CN201210404881.4A CN201210404881A CN103778549A CN 103778549 A CN103778549 A CN 103778549A CN 201210404881 A CN201210404881 A CN 201210404881A CN 103778549 A CN103778549 A CN 103778549A
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Abstract
The invention discloses a mobile application popularizing system and method, and relates to the technical field of communication terminal. The system comprises a user mobile terminal, an advisement machine and a display mobile terminal, wherein the user mobile terminal is formed by a client and a camera module; the advisement machine is formed by a display screen, a touch screen and a computer; and the display mobile terminal is formed by a mobile application installation module, an agent module and a bottom driver module. The mobile application popularizing system and method mainly help to solve the disadvantages of single popularization means, poor interaction, and poor user experience and the like in a conventional popularization method of the mobile application; through the integration of an information publishing function, a mobile application displaying function, a user interaction function and a mobile application downloading function in the advisement machine, a comprehensive popularizing method, from attracting user 's attention, user participating interactive experience to user downloading mobile application, is realized.
Description
Technical field
The present invention relates to communication terminal technical field, particularly a kind of mobile application system and method.
Background technology
At present, along with the increase of wireless network bandwidth, and the software and hardware ability of mobile terminal self improves greatly, arithmetic capability is more and more stronger, traditional internet and IT service trend " mobile " gradually, and the epoch of a broadband mobile internet are coming.Along with the explosive growth of mobile number of applications, market competition Japanese TV play fierceness.How fast and effeciently selling mobile application to consumer, except the innovation of mobile application, the popularization means of mobile application are also very important links.
The way of promotion generally adopting is now unidirectional popularization, and user directly downloads from mobile application market or website.This unidirectional way of promotion is subject to traditional mobile application market or the restriction of website, has following defect: (1) user can only see limited product introduction information, cannot before the mobile application of download, experience product function; (2) the true ruuning situation of mobile application and the soft hardware performance of mobile terminal, mobile network's transmission speed, and service arrangement mode etc. has relation, user to be difficult to that precognition is mobile is applied in the true subjective experience moving under prototype, existing network; (3) user may download the mobile application of not liking, and has wasted flow.For the mobile application of charge, also waste the expense that mobile application produces of buying.
The present invention mainly solves the shortcoming of traditional ways of promotion such as mobile application means are single, interactivity is poor, poor user experience, by the information issuing function of integrated advertisement machine, mobile application display function, integration of user interaction functionality and mobile application download function, realize one from attracting user's eyeball, user to participate in Interactive Experience, download the comprehensive popularization means of mobile application to realizing user.
The system realizing according to the present invention, typical application scenarios includes but not limited to: mobile terminal entity brand shop, mobile operator business hall, household electrical appliances, electrical equipment sales field, exhibition, exhibition, enterprise's exhibition room, airport, residential communities, campus.
Summary of the invention
The present invention mainly solves the shortcoming of the Traditional Marketing modes such as mobile application means are single, interactivity is poor, audient is limited, poor user experience.
For solving the problems of the technologies described above, the embodiment of the present invention provides a kind of mobile application system and method to be achieved in that
A kind of mobile application system, it is characterized in that, this system comprises customer mobile terminal, advertisement machine and displaying mobile terminal, wherein: customer mobile terminal is to be made up of client and photographing module, advertisement machine is to be made up of display screen, touch-screen and computing machine, shows that mobile terminal is by mobile application installation, proxy module and bottom layer driving module composition.
The mobile application system of described one, wherein, advertisement machine is by display screen, touch-screen and computing machine form, wherein:
Described display screen is connected with the proxy module of mobile terminal by the communication module in computing machine, shows for receiving and showing the image and/or the video that on the displaying mobile terminal that the proxy module of mobile terminal sends by described communication module, show.
Described touch-screen comprises touch detection part and touch screen controller; Touch detection part and carry out regioselective input message based on user's finger or the position of other object on touch-screen, and selection input message is sent to touch screen controller.
Described touch screen controller receives after the selection input message navigating to, and converts thereof into contact coordinate, and this contact coordinate is sent to the communication module in computing machine.
Described computing machine comprises communication module, for this contact coordinate being sent to by communication connection to the proxy module of showing mobile terminal.
The mobile application system of described one, wherein, described customer mobile terminal is to be made up of client and photographing module; Wherein:
Client comprises Quick Response Code identification module and mobile application download module;
Described Quick Response Code identification module is identified for the Quick Response Code that photographing module is scanned from the display screen of advertisement machine, obtains the download address of mobile application, and the information after identification is delivered in mobile application download module and is processed.
Described mobile application download module is processed for the mobile application download address that the Quick Response Code identification module processing of client is obtained, and completes the downloading task of mobile application.
Described photographing module is for scanning Quick Response Code shown on advertisement machine display screen and its image information being delivered to client.
The mobile application system of described one, wherein, described displaying mobile terminal comprises mobile application installation module, proxy module and bottom layer driving module; Wherein:
Described mobile application installation module is for the mobile application that need to show to user is installed, and by the communication module in computing machine, this moved to be applied in advertisement machine and is shown, carries out On-site Experience for user.
Described proxy module is used for receiving described contact coordinate, and calls the application programming interface of showing mobile terminal described contact coordinate is passed to the bottom layer driving module of showing mobile terminal.
Described bottom layer driving module produces for simulating the touch screen Action Events of showing mobile terminal.
The mobile application system of described one, wherein,
Described computing machine comprises communication module, when described contact coordinate and advertisement machine being shown to the coordinate range in displaying mobile terminal screen region of screen display, this is mutually, find that described contact coordinate exceeds the coordinate upper limit in displaying mobile terminal screen region shown on advertisement machine display screen, or lower than the coordinate lower limit in displaying mobile terminal screen region shown on advertisement machine display screen, thereby judge when this contact coordinate is not positioned at the coordinate range in displaying mobile terminal screen region of advertisement machine demonstration screen display, or in the time that communication module judges that this contact coordinate drops on the coordinate range of certain physical button of displaying mobile terminal of advertisement machine demonstration screen display, instruction while representing that for this contact coordinate is converted into corresponding region physical button is triggered, described communication module is also sent to this instruction by communication connection the proxy module of showing mobile terminal.
Described displaying mobile terminal comprises mobile application installation module, proxy module and bottom layer driving module.
Described mobile application installation module is for the mobile application that need to show to user is installed, and by the communication module in computing machine, this moved to be applied in advertisement machine and is shown, carries out On-site Experience for user.
Described proxy module is used for receiving described instruction, and calls the application programming interface of showing mobile terminal described instruction is passed to the bottom layer driving module of showing mobile terminal; Described bottom layer driving module is for simulating the button operation event of showing mobile terminal that produces.
The mobile application system of described one, wherein, the advertisement machine in described this system is also provided with man-machine interaction sensing apparatus; Wherein:
Described display screen is connected with the proxy module of showing mobile terminal by the communication module in computing machine, shows for receiving and showing the image and/or the video that on the displaying mobile terminal that the proxy module of mobile terminal sends by described communication module, show.
Described man-machine interaction sensing apparatus is by sound identification module, action gesture identification module, and head tracking module, one or several in vision tracking module forms, wherein: described sound identification module is for catching and identify user's phonetic entry; Described action gesture identification module is for identifying the action of human body; Described head tracking module is for carrying out recognition and tracking to head movement; Described vision tracking module is for identifying the motion process of eyes.
Described computing machine comprises communication module, the recognition result that processing module in connected man-machine interaction sensing apparatus is sent is processed, produce man-machine interaction input control signal, and this man-machine interaction input control signal is sent to the proxy module of showing mobile terminal by communication connection.
Described displaying mobile terminal comprises mobile application installation module, proxy module and bottom layer driving module.
Described mobile application installation module is for the mobile application that need to show to user is installed, and by the communication module in computing machine, this moved to be applied in advertisement machine and is shown, carries out On-site Experience for user.
Described proxy module is used for receiving described man-machine interaction input control signal, and calls the application programming interface of showing mobile terminal described man-machine interaction input control signal is passed to the bottom layer driving module of showing mobile terminal; Described bottom layer driving module is for simulating touch screen and/or the button operation event of showing mobile terminal of producing.
The mobile application system of described one, wherein, the advertisement machine in described this system also can be provided with one or more in earphone-microphone, loudspeaker and microphone.
The mobile application system of described one, wherein, described earphone-microphone adopts the mode of wireless connections to be connected with showing mobile terminal.
The mobile application system of described one, wherein, described loudspeaker, microphone are connected by electric signal with advertisement machine, and via the communication module in advertisement machine, and connect by the mode of wireless connections or wired connection between displaying mobile terminal.
A kind of mobile application method, is characterized in that, the method is to realize as follows:
S1: show the product index information of mobile application by advertisement machine display screen, allow user select interested mobile application;
S2: the mobile application of selecting according to user, be connected and installed with this by advertisement machine and move the displaying mobile terminal of application, user can be carried out alternately with displaying mobile terminal by the touch screen based on advertisement machine, reach with user's direct control and show the same experience effect of mobile terminal;
S3: user, by the mobile application of touch screen operation of advertisement machine, moves the ruuning situation of application at true mobile terminal, true wireless network experience;
S4: select the mobile application of download according to user, this moves Quick Response Code corresponding to application to show screen display in advertisement machine;
S5: start the client on customer mobile terminal, the camera of controlling on customer mobile terminal scans and identify Quick Response Code;
S6: described client starts and complete the download of mobile application according to the download address comprising in Quick Response Code.
The mobile application method of described one, wherein,
Described step S2 further comprises above:
S21: set up two-way communication between advertisement machine and displaying mobile terminal and be connected;
S22: the demonstration screen display of advertisement machine is shown the screen displayed content of mobile terminal, can also show shell, the physical button of showing mobile terminal; When user touches mobile terminal screen region or physical button region on advertisement machine display screen, produce respectively touch screen to mobile terminal or the control of physical button according to contact coordinate;
S23: show that mobile terminal receives touch screen control and/or operates by execution after key control is corresponding;
S24: showing that the image that will show on mobile terminal and/or video are sent on the display screen of described advertisement machine shows.
The technical scheme being provided from the above embodiment of the present invention, the present invention is by soft and hardware technological innovation, the information of traditional giant-screen advertisement machine is issued with prototype and combined alternately, by the information issuing function of integrated advertisement machine, mobile application display function, integration of user interaction functionality and mobile application download function, realize one from attracting user's eyeball, user to participate in Interactive Experience, download the comprehensive popularization means of mobile application to realizing user.
Accompanying drawing explanation
Fig. 1 is the schematic diagram that the present invention moves an embodiment of application system;
Fig. 2 is the schematic diagram that the present invention moves another embodiment of application system;
Fig. 3 is the schematic diagram that the present invention moves another embodiment of application system.
Embodiment
The embodiment of the present invention provides a kind of mobile application system.
In order to make those skilled in the art person understand better the present invention program, below in conjunction with drawings and embodiments, the embodiment of the present invention is described in further detail.
In a kind of feasible mobile application scheme, user directly downloads mobile application from mobile application market or website.This unidirectional way of promotion has a lot of drawbacks, and maximum problem is that user cannot predict the truth that mobile application moves before the mobile application of download.
The present invention mainly utilizes information issuing function and the user interaction function of giant-screen digital advertising machine, allows user first move the true ruuning situation of application at prototype, existing network experience, then determines whether download.Advertisement machine is to utilize titer crystal display, televisor, realizes by modes such as networking or multimedia system controls the equipment that information shows and video ads is play.Advertisement machine mainly realizes building/outdoor liquid crystal advertisement, as business premises, the channels such as supermarket, sales field, typically with LCD (liquid crystal display, Liquid Crystal Display) shield the commercial terminal ad system of form, to broadcast TV commercials and other programs as expression means.
Fig. 1 shows the present invention and moves the schematic diagram of an embodiment of application system, and when arrow wherein mainly shows that user passes through these equipment and computer interactive information, main signal flows to.As shown in Figure 1, comprise customer mobile terminal, advertisement machine and displaying mobile terminal.
Wherein, customer mobile terminal is the commercial mobile terminal that popularization audient of the present invention (user) controls oneself, for installing and use mobile application.This customer mobile terminal has camera, makes customer mobile terminal have photographing module, to scan and to identify Quick Response Code.In addition, this customer mobile terminal has operating system, for example, can be iOS series operating system, Android series operating system, Windows Phone series operating system, or other various operating system that is applicable to being moved terminal use.Client in customer mobile terminal is that the standard operating on customer mobile terminal operating system moves application, can complete the identification of Quick Response Code and the function that mobile application is downloaded.
Show that mobile terminal and above-mentioned customer mobile terminal are similar, there is operating system, can installation and operation move application.For reaching the interactive display effect of the described mobile application of the embodiment of the present invention, wish to show that the operating system of mobile terminal employing is the same with the operating system of customer mobile terminal, and showing that mobile terminal access of radio network provides the function of call and access internet, to strengthen user's actual experience effect.
Advertisement machine comprises computing machine, and this computing machine can be for example the PC of general x86 framework, also can adopt embedded system, as ARM framework.This computing machine can be the computing machine that loads Windows series operating system, can be also other operating system, such as MAC OS series operating system, Linux series operating system etc., and various embedded OSs etc.
The feature of this advertisement machine is that it comprises large-sized display screen, shows shown content on mobile terminal, as image and/or the video etc. of mobile application for showing in real time.LCD, LED (light emitting diode that this large scale display screen can be current popular, Light Emitting Diode) or CRT (cathode-ray tube (CRT), Cathode Ray Tube), can be also the new-type display screen that has adopted the technology such as 3D, holography.For reaching the described mutual effect of the embodiment of the present invention, wish to adopt the display screen of large-size, to strengthen user's On-site Experience.In embodiments of the present invention, the mobile output signal such as image and/or video of showing while operation on mobile terminal that is applied in, is sent to the computing machine in this advertisement machine by certain connected mode, then is played back by this computer drives display screen.
Another feature of this advertisement machine is to comprise touch-screen.Touch-screen is the simplest, convenient, natural a kind of man-machine interaction mode at present.Touch-screen can adopt touch screens, infrared screen, capacitance plate technology, or other any touch class technology of being convenient to man-machine interaction.In embodiments of the present invention, user can use touch screen operation advertisement machine, by being connected of the computing machine in advertisement machine and mobile terminal, realizes operation and control to showing mobile terminal, reaches the effect of picture true operation mobile terminal.
Display screen is connected with advertisement machine Computer, and being connected of touch-screen and advertisement machine Computer, and can adopt identical interconnection technique, also can adopt different interconnection techniques.These interconnection techniques can be wired modes, can be also wireless modes.For being connected of display screen and advertisement machine Computer, wired mode can be the technology such as foregoing HDMI/MHL, also can be USB (USB (universal serial bus), Universal Serial BUS) etc., wireless mode is for example the wireless connect technologies such as bluetooth (Bluetooth), WI-FI (standard in IEEE802.11), and Wi-Fi Direct.For being connected of touch-screen and advertisement machine Computer, can be USB etc., wireless mode is for example the wireless connect technologies such as bluetooth, WI-FI, Wi-Fi Direct.Briefly, here the wired or wireless interconnection technique adopting, for being connected of display screen and advertisement machine Computer, be suitable for realizing and will show that the output signal such as image and/or video of mobile terminal is sent to the computing machine in this advertisement machine, follow-uply played back by this computer drives display screen again.For being connected of touch-screen and advertisement machine Computer, be suitable for by using touch screen operation advertisement machine to realize the operation to showing mobile terminal and to control.
The demonstration screen display of advertisement machine is shown the screen displayed content of mobile terminal.In addition, advertisement machine shows in the content of screen display, outside the displaying mobile terminal screen displayed content showing, can also show the shell of showing mobile terminal, physical button.Above-mentioned advertisement machine shows the content of screen display, can be corresponding consistent with the resolution of showing mobile terminal, also can be according to showing this example such as resolution of mobile terminal or not waiting this example amplification (also may dwindle), and this display effect can be adjusted according to the actual screen size of advertisement machine.Can also control show that the display screen of mobile terminal shows in horizontal screen display on the display screen of advertisement machine, perpendicular screen display shows between full screen display pattern and switches, to meet different displaying demands.Like this, by the demonstration in advertisement machine, user can on giant-screen, experience this mobile terminal system and on mobile application, can also further experience the profile of this mobile terminal.And, by the demonstration of giant-screen, can be watched and experience by more user.In the procedure for displaying of advertisement machine display screen, physical button and the shell of shown displaying mobile terminal remain unchanged; The screen display content of shown displaying mobile terminal, can show that the screen display of mobile terminal keeps real-time update by continuous crawl, to guarantee that user true to nature experiences.
After user is experienced really by the mobile application of touch screen operation of advertisement machine, the mobile application that selecting controls oneself likes.On advertisement machine display screen, demonstrate the Quick Response Code that this moves application, now, experiencer can use the camera of the customer mobile terminal of controlling oneself that its 2 D code information is taken, scanned, and the image information of Quick Response Code is sent in the client in customer mobile terminal.
In client, be provided with Quick Response Code identification module and mobile application download module;
Quick Response Code identification module is identified for the Quick Response Code that photographing module is scanned from the display screen of advertisement machine, obtains the download address of mobile application, and the information after identification is delivered in mobile application download module; The mobile application download address that mobile application download module is obtained the Quick Response Code identification module processing in client is processed, and completes the downloading task of mobile application.Meet user and obtained the experience of true subjectivity after moving application at control oneself selected many moneys of prototype operation, and after actual experience, select like mobile of controlling oneself and apply, in advertisement machine, obtain Quick Response Code with the mobile terminal of controlling oneself, and the demand of downloading.
Meanwhile, the touch-screen shown in Fig. 1 generally comprises and touches detection part and touch screen controller.Touch detection part and be arranged on display screen front end or rear end.When work, user, with finger (or other object) touch-control touch-screen, touches detection part and carrys out regioselective input message according to the position of finger touch etc., and selection input message is sent to touch screen controller.Touch screen controller receives after the selection input message navigating to, and converts thereof into contact coordinate.Because touch-screen is connected with computing machine, computing machine can obtain this contact coordinate.And then by computing machine and wired connection or the wireless connections of showing mobile terminal, this contact coordinate is sent to displaying mobile terminal by computing machine.Show that mobile terminal receives after this contact coordinate, on displaying mobile terminal, carry out corresponding operating.Show that the corresponding operating on mobile terminal may need operating result to feed back to user from user oriented angle, be embodied in and export the MAP such as image and/or video of showing on mobile terminal display screen to, wired connection or wireless connections between computing machine by displaying mobile terminal and advertisement machine are transferred to computing machine, and then show in real time on the advertisement machine display screen being connected with computing machine.
Concrete, displaying mobile terminal side can be installed an agency (Agent) software, and this agent software may operate in the backstage of showing mobile terminal.Show that agency (Agent) software that mobile terminal side is installed can be a kind of server (Server) software.Show that this agent software that mobile terminal side is installed makes to show that mobile terminal side has proxy module.On computing machine, laplink can be installed.Corresponding with the server software on displaying mobile terminal, this communication software can be a kind of client (Client) software.This communication software on computing machine makes computing machine have communication module.Communication module on computing machine can be carried out interactively communication with showing the proxy module on mobile terminal, as the wired connection such as USB, WIFI by mentioning before or wireless connect technology realization.In the time carrying out touch-control on the touch-screen of user in advertisement machine, as previously mentioned, the touch detection part in touch-screen is according to the position regioselective input message of finger touch, and selection input message is sent to touch screen controller.Touch screen controller receives after the selection input message navigating to, and converts thereof into contact coordinate.Communication module in computing machine gets this contact coordinate from touch screen controller, and by communication connection, this contact coordinate is sent to displaying mobile terminal.The proxy module of showing mobile terminal side receives this contact coordinate by wired connection or wireless connections.Further, proxy module can call shows corresponding application programming interface (ApplicationProgramming Interface in mobile terminal operating system, API), and by this contact coordinate be passed to and show the bottom layer driving module of mobile terminal.And then, the bottom layer driving module of showing mobile terminal can direct modeling produces shows screen of mobile terminal Action Events, when the described contact coordinate of screen of mobile terminal is shown in this effect and the direct manual operation of user described in the touch screen Action Events of bottom layer driving module generation identical.
Touch-screen generally comprises 4 kinds of fundamental types: infrared type touch-screen, resistive touch screen, capacitive touch screen, surface acoustic wave touch screen etc.Though only with infrared type touch-screen explanation said process, those skilled in the art know, and utilize other touching technique to realize and also can realize accordingly, therefore also should belong to the scope of the embodiment of the present invention below.Infrared-type touch-screen is take light beam interrupter technique as ultimate principle, on the left side of screen front baffle (y axle) and following (x axle), infrared emission tube is housed respectively, opposite side is separately equipped with again corresponding receiving tube, forms the infrared ray matrix circuit intersecting in length and breadth before screen.When work, user's finger touch is named a person for a particular job and is stopped that the infrared ray of two directions anyhow through this point passes through receiving tube.The matrix circuit that above-mentioned infrared emission tube, receiving tube form is touch-screen detection part.The coding whether touch-screen detection part receives infrared ray and each receiving tube by above-mentioned infrared receiver tube matrix carrys out detection and location and selects input message, for example, according to the connection closure of certain a line in touch-screen matrix circuit and a certain row, can judge specifically which position according to the closed position of connection is pressed, be regioselective input message, and this selection input message is sent to touch screen controller.The selection input message of touch screen controller based on receiving calculates the coordinate of touch point on advertisement machine display screen, to make terminal carry out respective operations.Concrete, the communication module of computing machine is sent to this contact coordinate the proxy module of showing in mobile terminal.Proxy module and then call and show corresponding API in mobile terminal operating system, and this contact coordinate is passed to the bottom layer driving module of showing mobile terminal.And then, show that the bottom layer driving module of mobile terminal can be simulated generation displaying screen of mobile terminal Action Events.By the way, can realize with direct touch on displaying mobile terminal touch screen and input identical operating effect by the touch input operation on advertisement machine large touch screen.
Whether only show and show mobile terminal screen region according to advertisement machine display screen, and advertisement and display screen and displaying mobile terminal screen be the completely corresponding consistent or equal proportion of resolution or this example demonstration displaying mobile terminal screen region such as non-, communication module can also determine that the contact coordinate to receiving changes.If only showing, advertisement machine display screen shows mobile terminal screen region, and the resolution of advertisement machine display screen is corresponding consistent with displaying mobile terminal screen resolution, and the communication module of computing machine can directly be sent to the contact coordinate receiving the proxy module of showing mobile terminal.
If not only showing, advertisement machine display screen shows mobile terminal screen region, also show the content such as housing, physical button of showing mobile terminal, the communication module of computing machine can carry out the contact coordinate receiving being sent to the proxy module of showing mobile terminal after a kind of conversion.If the resolution of advertisement machine display screen is not corresponding consistent with displaying mobile terminal screen resolution, but exist equal proportion to amplify the amplification (or dwindling) of (or dwindling) or this example such as non-, communication module can carry out the contact coordinate receiving being sent to the proxy module of showing mobile terminal after a kind of conversion.For example, suppose to show that the screen resolution of mobile terminal is (Wp, Hp), wherein Wp is screen width, and Hp is screen height; The resolution of advertisement machine display screen is (Wa, Ha), and the resolution coordinates scope of the displaying mobile terminal display screen showing on it is (Ws, Hs).Wherein Wa is screen width, and Ha is screen height.The resolution coordinates scope (Ws of user's displaying mobile terminal display screen that touch location shows with advertisement machine display screen on advertisement machine touch screen, Hs) coordinate while being reference system is (Xs, Ys) time, wherein Ws is screen width, Hs is screen height, and this touch coordinate is changed as follows:
(Xs*Wp/Ws，Ys*Hp/Hs)
Like this, communication module is sent to the contact coordinate after above-mentioned conversion the proxy module of showing mobile terminal, the bottom layer driving module simulation generation that can guarantee follow-up displaying mobile terminal shows that screen of mobile terminal Action Events is accurately, drift can not occur to touch or touch inaccurate phenomenon.If the maximum absolute coordinates of (Ws, Hs) is consistent with (Wa, Ha), can not carry out this conversion, because (Xs, Ys) is now identical before and after conversion.
Aforementioned mentioning, except the displaying mobile terminal screen displayed content showing, can also show the shell of showing mobile terminal, the contents such as physical button on advertisement machine display screen.When user touches the physical button of displaying mobile terminal showing on advertisement machine display screen, the touch detection part in touch-screen is according to the position regioselective input message touching, and this selection input message is sent to touch screen controller.Touch screen controller receives after the selection input message detecting, converts thereof into contact coordinate.Communication module in computing machine gets this contact coordinate from touch screen controller, and then will find that this contact coordinate is not positioned at the coordinate range that advertisement machine shows the displaying mobile terminal screen region of screen display.For example, communication module can be compared the coordinate range in the displaying mobile terminal screen region of this contact coordinate and advertisement machine demonstration screen display, find that described contact coordinate exceeds the coordinate upper limit in displaying mobile terminal screen region shown on advertisement machine display screen, or lower than the coordinate lower limit in displaying mobile terminal screen region shown on advertisement machine display screen, thereby judge that this contact coordinate is not positioned at the coordinate range that advertisement machine shows the displaying mobile terminal screen region of screen display.Or communication module can judge that this contact coordinate drops on the coordinate range that advertisement machine shows certain physical button of displaying mobile terminal of screen display.And then, instruction when communication module is converted into this contact coordinate this and represents that corresponding region physical button is triggered.Such instruction can represent by series of parameters.For example, represent the kind of button by button parameter K eyCode, as Home key, volume key, shooting key etc., meanwhile, press parameter K eyDown record press the time by key, key release KeyUp reference record discharges the time of this button.Like this, except transmitting these parameters itself, can also transmit the duration of pressing corresponding button.Comprise the button of primary importance and the second place when pressing, and more multipoint button, the position that communication module can also be pressed by this button of KeyPosition reference record.The proxy module of showing mobile terminal side receives by wired connection or wireless connections after the key command of the communication module transmission in computing machine, further, proxy module can call shows corresponding API in mobile terminal operating system, and this key commands is passed to the bottom layer driving module of showing mobile terminal.And then, show that the bottom layer driving module of mobile terminal can be simulated generation displaying mobile terminal key Action Events.
In addition, in advertisement machine, can also increase audio frequency input/output equipment, provide user by voice mode and show the mutual of mobile terminal.Audio frequency input/output equipment can directly be connected with the audio frequency input/output interface in advertisement machine.By audio output apparatus, user can hear the sound of showing mobile terminal playing, such as voice message, and music, the sound effect in mobile application etc.By audio input device, as microphone, user can input voice, as carries out phonetic order etc.By audio frequency export, the combination of input equipment, user can play the operations such as phone.Conventionally audio frequency input/output equipment comprises following various:
The earphone of wire/wireless: user is directly mutual with displaying mobile terminal by wire/wireless earphone, supports call and audio playing function under wire/wireless transmission mode.Adopt wire/wireless earphone can strengthen the experience of user interactions.The most common wireless headset/microphone can be for example bluetooth earphone/microphone.
Loudspeaker: be used for voice played and sound signal.Show the audio frequency of mobile terminal output, be sent to the computing machine of advertisement machine by connection device, by computer drives loudspeaker, sound is played back.Advertisement machine is typically equipped with external speaker, or uses integrated loudspeaker on computing machine.
Microphone: be used for realizing user to showing the input of mobile terminal sound.After microphones capture user's sound, voice signal is converted to electric signal, and is sent to by connection device the microphone input end of showing mobile terminal, thereby realize the input function of showing mobile terminal sound.Microphone can be external, can be placed on advertisement machine panel the instruction to be easy to catch user's input, can certainly use microphone integrated on advertisement machine computer motherboard.
In addition, advertisement machine can also adopt man-machine interaction sensing apparatus, to realize novel human-computer interaction form.For example, man-machine interaction sensing apparatus can be caught voice, gesture, headwork, vision action of user etc., and carry out sound, action recognition or head, vision by the man-machine interaction process software on advertisement machine Computer and follow the tracks of, to realize mutual with advertisement machine.Different from the accurate man-machine interaction mode such as button, touch screen, the man-machine interaction based on voice, gesture, head or vision action belongs to non-accurate interactive mode.Human-computer interaction technology is one of field of developing the most soon in current user interface research, to this, each state all attaches great importance to, as the Kinect product of MS adopts in a large number in field of play, the Kinect software development kit (SDK) providing based on Microsoft, developer can give full play to the Technology Potential of Kinect on computers, creates man-machine interaction more natural, more intuition and experiences.Adopt man-machine interaction sensing apparatus can reach better interactive advertisement effect.Utilize man-machine interaction treatment facility, generally special hardware device need to be connected with computing machine, in addition, also may need to install on computers special man-machine interaction treatment facility program.Man-machine interaction handling procedure can be the driver of man-machine interaction sensing apparatus, conventionally provide software development kit (SDK) by supplier, the API that then developer calls in software development kit according to actual application scenarios realizes required interactive function.
In advertisement machine, increase audio frequency input/output equipment and this system can be as shown in Figure 2 during with man-machine interaction sensing apparatus, when arrow wherein mainly shows that user passes through these equipment and computer interactive information, main signal flows to.
The man-machine interaction sensing apparatus adopting in advertisement machine, can substitute touch screen operation, thereby saves the touch-screen in advertisement machine, also can coexist with touch screen operation.Mobile application system architecture main modular now and signal flow to can be as shown in Figure 3.
As shown in Figure 3, the man-machine interaction sensing apparatus in described advertisement machine, specifically can comprise sound identification module, action gesture identification module, head tracking module, one or several in vision tracking module.The communication module in computing machine is processed and be sent to described each module message in above-mentioned man-machine interaction sensing apparatus to the event such as such as " speech recognition ", " action gesture identification ", " head tracking ", " vision tracking ", and then be sent to by communication module the proxy module of showing mobile terminal." speech recognition " module wherein can be used to catch and identify user's phonetic entry; " action gesture identification " module can be used to identify the action of human body; " head tracking " module can be by realizing alternately the recognition and tracking of head movement; " vision tracking " module can be identified the motion process of eyes.The recognition result that communication module is sent the processing module in connected man-machine interaction sensing apparatus is processed, and produces man-machine interaction input control signal required in the embodiment of the present invention, such as controlling the corresponding operating of showing mobile terminal key or touch screen.For touch screen control, the contact coordinate that the described man-machine interaction input control signal that communication module sends comprises; For pressing key control, the instruction that the described input control signal that communication module sends comprises.
Follow-up, with similar above, the communication module in computing machine is sent to this input control signal by communication connection the proxy module of showing mobile terminal.Described displaying mobile terminal comprises proxy module and bottom layer driving module; Described proxy module is used for receiving described input control signal, and calls the application programming interface of showing mobile terminal the contact coordinate/instruction in described input control signal is passed to the bottom layer driving module of showing mobile terminal; Described bottom layer driving module is used for simulating producing shows screen of mobile terminal and/or button operation event.
User moves after application experienced really by the man-machine interactive operation of advertisement machine, the mobile application that selecting controls oneself likes.On advertisement machine display screen, demonstrate the Quick Response Code that this moves application, now, experiencer can use the camera of the customer mobile terminal of controlling oneself that its 2 D code information is taken, scanned, and the image information of Quick Response Code is sent in the client in customer mobile terminal.
In client, be provided with Quick Response Code identification module and mobile application download module;
Quick Response Code identification module is identified for the Quick Response Code that photographing module is scanned from the display screen of advertisement machine, obtains the download address of mobile application, and the information after identification is delivered in mobile application download module; The mobile application download address that mobile application download module is obtained the Quick Response Code identification module processing in client is processed, and completes the downloading task of mobile application.Meet user and obtained the experience of true subjectivity after moving application at control oneself selected many moneys of prototype operation, and after actual experience, select like mobile of controlling oneself and apply, in advertisement machine, obtain Quick Response Code with the mobile terminal of controlling oneself, and the demand of downloading.
The equipment of realizing according to the present invention, typical application scenarios includes but not limited to;
Mobile terminal entity brand shop, mobile operator business hall, household electrical appliances, electrical equipment sales field, exhibition, exhibition, enterprise's exhibition room, airport, residential communities, campus.
The technical scheme being provided from the above embodiment of the present invention, the present invention is by soft and hardware technological innovation, the information of traditional giant-screen advertisement machine is issued with prototype and combined alternately, by the information issuing function of integrated advertisement machine, mobile application display function, integration of user interaction functionality and mobile application download function, realize one from attracting user's eyeball, user to participate in Interactive Experience, download the comprehensive popularization means of mobile application to realizing user.
Although described the embodiment of the present invention by embodiment, those of ordinary skills know, the present invention has many distortion and variation and do not depart from spirit of the present invention, wish that appended claim comprises these distortion and variation and do not depart from spirit of the present invention.
Claims (9)
1. a mobile application system, it is characterized in that, this system comprises customer mobile terminal, advertisement machine and displaying mobile terminal, wherein: customer mobile terminal is to be made up of client and photographing module, advertisement machine is to be made up of display screen, touch-screen and computing machine, shows that mobile terminal is by mobile application installation, proxy module and bottom layer driving module composition.
2. the mobile application system of one according to claim 1, is characterized in that, described advertisement machine is by display screen, and touch-screen and computing machine form, wherein,
Described display screen is connected with the proxy module of mobile terminal by the communication module in computing machine, shows for receiving and showing the image and/or the video that on the displaying mobile terminal that the proxy module of mobile terminal sends by described communication module, show;
Described touch-screen comprises touch detection part and touch screen controller; Touch detection part and carry out regioselective input message based on user's finger or the position of other object on touch-screen, and selection input message is sent to touch screen controller;
Described touch screen controller receives after the selection input message navigating to, and converts thereof into contact coordinate, and this contact coordinate is sent to the communication module in computing machine;
Described computing machine comprises communication module, for this contact coordinate being sent to by communication connection to the proxy module of showing mobile terminal.
3. the mobile application system of one according to claim 1, is characterized in that, described customer mobile terminal is to be made up of client and photographing module; Wherein,
Client comprises Quick Response Code identification module and mobile application download module;
Described Quick Response Code identification module is identified for the Quick Response Code that photographing module is scanned from the display screen of advertisement machine, obtains the download address of mobile application, and the information after identification is delivered in mobile application download module and is processed;
Described mobile application download module is processed for the mobile application download address that the Quick Response Code identification module processing of client is obtained, and completes the downloading task of mobile application;
Described photographing module is for scanning Quick Response Code shown on advertisement machine display screen and its image information being delivered to client.
4. the mobile application system of one according to claim 1, is characterized in that, described displaying mobile terminal comprises mobile application installation module, proxy module and bottom layer driving module; Wherein,
Described mobile application installation module is for the mobile application that need to show to user is installed, and by the communication module in computing machine, this moved to be applied in advertisement machine and is shown, carries out On-site Experience for user;
Described proxy module is used for receiving described contact coordinate, and calls the application programming interface of showing mobile terminal described contact coordinate is passed to the bottom layer driving module of showing mobile terminal;
Described bottom layer driving module produces for simulating the touch screen Action Events of showing mobile terminal.
5. according to the mobile application system of the one described in claim 1,2, it is characterized in that,
Described computing machine comprises communication module, compare when described contact coordinate and advertisement machine being shown to the coordinate range in the displaying mobile terminal screen region of screen display, find that described contact coordinate exceeds the coordinate upper limit in displaying mobile terminal screen region shown on advertisement machine display screen, or lower than the coordinate lower limit in displaying mobile terminal screen region shown on advertisement machine display screen, thereby judge when this contact coordinate is not positioned at the coordinate range in displaying mobile terminal screen region of advertisement machine demonstration screen display, or in the time that communication module judges that this contact coordinate drops on the coordinate range of certain physical button of displaying mobile terminal of advertisement machine demonstration screen display, instruction while representing that for this contact coordinate is converted into corresponding region physical button is triggered, described communication module is also sent to this instruction by communication connection the proxy module of showing mobile terminal,
Described displaying mobile terminal comprises mobile application installation module, proxy module and bottom layer driving module;
Described mobile application installation module is for the mobile application that need to show to user is installed, and by the communication module in computing machine, this moved to be applied in advertisement machine and is shown, carries out On-site Experience for user;
Described proxy module is used for receiving described instruction, and calls the application programming interface of showing mobile terminal described instruction is passed to the bottom layer driving module of showing mobile terminal; Described bottom layer driving module is for simulating the button operation event of showing mobile terminal that produces.
6. the mobile application system of one according to claim 1, is characterized in that, the advertisement machine in described this system is also provided with man-machine interaction sensing apparatus; Wherein,
Described display screen is connected with the proxy module of showing mobile terminal by the communication module in computing machine, shows for receiving and showing the image and/or the video that on the displaying mobile terminal that the proxy module of mobile terminal sends by described communication module, show;
Described man-machine interaction sensing apparatus is by sound identification module, action gesture identification module, and head tracking module, one or several in vision tracking module forms, wherein: described sound identification module is for catching and identify user's phonetic entry; Described action gesture identification module is for identifying the action of human body; Described head tracking module is for carrying out recognition and tracking to head movement; Described vision tracking module is for identifying the motion process of eyes;
Described computing machine comprises communication module, the recognition result that processing module in connected man-machine interaction sensing apparatus is sent is processed, produce man-machine interaction input control signal, and this man-machine interaction input control signal is sent to the proxy module of showing mobile terminal by communication connection;
Described displaying mobile terminal comprises mobile application installation module, proxy module and bottom layer driving module;
Described mobile application installation module is for the mobile application that need to show to user is installed, and by the communication module in computing machine, this moved to be applied in advertisement machine and is shown, carries out On-site Experience for user;
Described proxy module is used for receiving described man-machine interaction input control signal, and calls the application programming interface of showing mobile terminal described man-machine interaction input control signal is passed to the bottom layer driving module of showing mobile terminal; Described bottom layer driving module is for simulating touch screen and/or the button operation event of showing mobile terminal of producing.
7. the mobile application system of one according to claim 1, is characterized in that, the advertisement machine in described this system also can be provided with one or more in earphone-microphone, loudspeaker and microphone; Described earphone-microphone adopts the mode of wireless connections to be connected with showing mobile terminal; Described loudspeaker, microphone are connected by electric signal with advertisement machine, and via the communication module in advertisement machine, and connect by the mode of wireless connections or wired connection between displaying mobile terminal.
8. a mobile application method, is characterized in that, the method is to realize as follows:
S1: show the product index information of mobile application by advertisement machine display screen, allow user select interested mobile application;
S2: the mobile application of selecting according to user, be connected and installed with this by advertisement machine and move the displaying mobile terminal of application, user can be carried out alternately with displaying mobile terminal by the touch screen based on advertisement machine, reach with user's direct control and show the same experience effect of mobile terminal;
S3: user, by the mobile application of touch screen operation of advertisement machine, moves the ruuning situation of application at true mobile terminal, true wireless network experience;
S4: select the mobile application of download according to user, this moves Quick Response Code corresponding to application to show screen display in advertisement machine;
S5: start the client on customer mobile terminal, the camera of controlling on customer mobile terminal scans and identify Quick Response Code;
S6: described client starts and complete the download of mobile application according to the download address comprising in Quick Response Code.
9. the mobile application method of one according to claim 8, is characterized in that,
Described step S2 further comprises above:
S21: set up two-way communication between advertisement machine and displaying mobile terminal and be connected;
S22: the demonstration screen display of advertisement machine is shown the screen displayed content of mobile terminal, can also show shell, the physical button of showing mobile terminal; When user touches mobile terminal screen region or physical button region on advertisement machine display screen, produce respectively touch screen to mobile terminal or the control of physical button according to contact coordinate;
S23: show that mobile terminal receives touch screen control and/or operates by execution after key control is corresponding;
S24: showing that the image that will show on mobile terminal and/or video are sent on the display screen of described advertisement machine shows.
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