CN103530791A - Method, device and system for marking retargeting users - Google Patents
Method, device and system for marking retargeting users Download PDFInfo
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- CN103530791A CN103530791A CN201210239774.0A CN201210239774A CN103530791A CN 103530791 A CN103530791 A CN 103530791A CN 201210239774 A CN201210239774 A CN 201210239774A CN 103530791 A CN103530791 A CN 103530791A
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Abstract
The invention relates to a method and a device for marking retargeting users. The method comprises the steps: a retargeting request from a browser is received, wherein the retargeting request is initiated when the browser loads a webpage corresponding to an advertiser website requested by any user; the retargeting request includes retargeting data; a retargeting object is generated according to the retargeting data, and a retargeting response carrying the retargeting object is returned to the browser; a retargeting update request is received from the browser, and the retargeting update request includes updated retargeting data; an updated retargeting object is generated according to the updated retargeting data, and the self-stored retargeting data is updated according to the updated retargeting data; and an updated retargeting response is returned to the browser. By adopting the scheme provided by the invention, the marking success rate of advertisers to target customers is improved, and the difficulty of the advertisers to identify the target customers is reduced.
Description
Technical field
The present invention relates to computer realm, particularly a kind of mark is redirected user's methods, devices and systems.
Background technology
Flourish due to ecommerce in recent years, rise a large amount of B2C, C2C website.Along with the development of these e-commerce websites, these websites are for consumer's Internet advertising demand rapid growth, particularly strong for consumer's personalized precision marketing want advertisement.
Behavior be redirected (Behavioral Retargeting) advertisement be a kind of emerging, for the accurate user tracking technology of Internet advertising.Behavior be redirected for be advertiser when user accesses advertiser website, do not complete the situation that this website has just been left in behavior (such as buying commodity, registered user, subscription mail tabulation etc.) that advertiser expects.Advertiser wishes when this user accesses other website, to find this user and to throw in advertisement for it.
Prior art adopts advertiser website to be redirected Retargeting targeted customer; But the targeted customer that advertiser website cannot be redirected under some scenes.Such as user is at incomplete transaction, and jumps to other websites or close the page, if at this moment advertiser is also Retargeting target less than being redirected this user, having lost the chance of mark.
Summary of the invention
The present invention has failed redirected advertisement in order to solve the browser that user logins that may exist, adopted a kind ofly when browser is written into the corresponding page of the advertiser website that arbitrary user asks, to complete in advance redirectedly, and the redirected update mode sending while leaving advertiser website according to browser solves this problem.
The embodiment of the present invention has proposed a kind of method that mark is redirected user, comprising: receive the redirect request from browser, described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; In described redirect request, comprise redirected data; According to described redirected data, generate redirection object, and to described browser, return to the redirect response of carrying described redirection object; So that the browser of initiating described redirect request is when access other website associated with advertising network, Advertisement Server can obtain the described redirected data of correspondence according to described redirection object, and the advertisement of selection and redirected Data Matching.
The embodiment of the present invention also proposes a kind of method that mark is redirected user, comprising: receive the mark request from browser, carry user in the identify label of login advertiser website in described mark request; To described browser return label response, in described mark response, carry the user of corresponding described this browser of login of Redirect Server in the unique redirected identify label of the identify label distribution of advertiser website; Reception, from the redirect request of advertiser website, comprises in described redirect request and is redirected data and required parameter; Wherein, described redirected data are that advertiser website obtains from the historical access object content of login browser client; The user that described request parameter comprises described this browser of login is in the identify label of advertiser website; Set up the incidence relation of described unique redirected identify label and described redirected data.
The embodiment of the present invention also provides a kind of mark to be redirected user's device, comprise: the first receiver module, for receiving the redirect request from browser, described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; In described redirect request, comprise redirected data; The first generation module, for generating redirection object according to described redirected data; The first sending module, for returning to the redirect response of carrying described redirection object to described browser; The second receiver module, for receiving the redirected update request of described browser, comprises the redirected data after renewal in described redirected update request; The second generation module, for generating the redirection object after upgrading according to the redirected data after described renewal; Update module, for the redirected data of redirected Data Update self storage according to after described renewal; The second sending module, upgrades response for returning to described browser to be redirected; In described redirected renewal response, comprise the redirection object after described renewal.
The embodiment of the present invention also provides a kind of mark to be redirected user's device, comprising: the first receiver module, for receiving the mark request from browser, carries the user of this browser of login in the identify label of advertiser website in described mark request; Distribution module, the unique redirected identify label that the identify label for the user of correspondence described advertiser website and described this browser of login in advertiser website distributes; Sending module, for to described browser return label response, carries described unique redirected identify label in described mark response; The second receiver module, for receiving the redirect request from advertiser website, comprises in described redirect request and is redirected data and required parameter; Wherein, described redirected data are that advertiser website obtains from the historical access object content of login browser client; The user that described request parameter comprises described this browser of login is in the identify label of advertiser website; Set up module, for setting up the incidence relation of described unique redirected identify label and described redirected data.
The embodiment of the present invention also provides a kind of mark to be redirected user's system, comprising: browser, for Redirect Server, send redirect request, and described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; Redirect Server, for receiving the redirect request from browser, comprises redirected data in described redirect request; According to described redirected data, generate redirection object, and to described browser, return to the redirect response of carrying described redirection object.
Utilize the mark of the embodiment of the present invention to be redirected user's methods, devices and systems, adopted a kind of when browser is written into the corresponding page of the advertiser website that arbitrary user asks, complete in advance redirected, further when described browser leaves advertiser website, by sending redirected update request, realize the redirection object after Redirect Server generation is upgraded, thereby solved in prior art, cannot when user closes browser or leaves advertiser's page, user be labeled as and be redirected user.
Accompanying drawing explanation
Object of the present invention, feature, feature and advantage will become apparent by the detailed description below in conjunction with accompanying drawing.Wherein:
Fig. 1 is that mark is redirected the process flow diagram of user's method according to another embodiment of the present invention;
Fig. 2 is that mark is redirected the process flow diagram of user's method according to another embodiment of the present invention;
Fig. 3 is redirected the process flow diagram of user's method according to the mark of further embodiment of this invention;
Fig. 4 is that mark is redirected the schematic diagram of user's device according to an embodiment of the invention;
Fig. 5 is that mark is redirected the schematic diagram of user's device according to another embodiment of the present invention;
Fig. 6 is redirected the schematic diagram of user's device according to the mark of further embodiment of this invention.
Embodiment
A kind of scheme providing according to the embodiment of the present invention, the device that is redirected user for mark for example Redirect Server can: receive the redirect request from browser, described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; In described redirect request, comprise redirected data; According to described redirected data, generate redirection object, and to described browser, return to the redirect response of carrying described redirection object; So that the browser of initiating described redirect request is when access other website associated with advertising network, Advertisement Server can obtain the described redirected data of correspondence according to described redirection object, and the advertisement of selection and redirected Data Matching; Reception, from the redirected update request of described browser, comprises the redirected data after renewal in described redirected update request; According to the redirected data after described renewal, generate the redirection object after upgrading, and the redirected data of storing according to the redirected Data Update self after described renewal; To described browser, return to be redirected and upgrade response; In described redirected renewal response, comprise the redirection object after described renewal.
Below in conjunction with accompanying drawing, describe each embodiment of the present invention in detail.
Fig. 1 is that mark is redirected the process flow diagram of user's method according to an embodiment of the invention.In the present embodiment for advertiser website in impel browser to send first code from redirect request to Redirect Server and second code differentiate, thereby the code that impels browser to send ad-request to Redirect Server in other website being associated with advertising network is called to third generation code; In the present embodiment, this other website is the business of advertising media website; Redirected data after renewal are also referred to as second and are redirected data.
As Fig. 1, show in the method for this embodiment the information interaction between each entity.Wherein, user visits each website by the browser of user side, is specially to each web site requests page; The website wherein accessed comprises advertiser website, the business of the advertising media website of releasing advertisements (other website being associated with advertising network); Wherein, the provider that advertiser website is perhaps served in being, also be will be the advertiser of other website input self product advertising simultaneously, in the time of more, ad content is to be provided by Advertisement Server, and advertiser website is mainly played layout, presented ad content effect in Advertisement Server; Perhaps service in the business of advertising media website self provides, and allow at its page promulgating advertisement for example showing advertisements master's advertisement on its page.Be redirected user's device (Redirect Server) for helping advertiser's target-marking user, following the trail of to be redirected user's access behavior and to help advertiser to throw in and be redirected advertisement to the business of advertising media website.In the present embodiment, Redirect Server is arranged in Advertisement Server.
Advertiser's website use Redirect Server embeds the first code in its page, when the browser access advertiser page, carries out first code, and access Redirect Server, to send redirect request.When the business of advertising media website use Redirect Server embeds the second code ， browser access business of the advertising media page in its page, carry out second code, access Advertisement Server, to send ad-request.
Particularly, in step 101, user sends first page request by browser, to ask the first page of the first website.This first website is advertiser website, its in both providing perhaps service, described content and service as: news content, video content, payment services, inquiry service etc.; Again the advertiser that need to carry out advertisement putting.In this example, suppose that this first website is example.com website.
In step 102, the webserver of this advertiser website returns to asked first page to browser, and exemplarily, this page can be html page.The webserver of this advertiser website has embedded first code in the first page of returning.The redirected code that this first code provides for Redirect Server, sends and is redirected mark request for the device for carrying out first code, and the device of carrying out first code described in the present embodiment shows as browser.This first code normally embeds in advance in the webpage of advertiser website when advertiser sets up its website.Exemplarily, the code of this embedding can be<img>label or<iframe>label.
In step 103, browser is written into first page, and carries out first code when being written into first page, and to send redirect request to Redirect Server, request is labeled as first user the redirected user of advertiser website.In this redirect request, comprise this advertiser website redirected data that operation is judged for first user.These redirected data can be self-defined by advertiser, for example, supposes the page of cosmetics of first user browsing, the commodity sign (ID) 12566 (access object sign) that described redirected data are these cosmetics.Advertiser thinks that this user may be interested in these commodity, the potential target using user as these commodity.The redirected data that advertiser can define this user are:
{userId：”user1”，item：[12566]，createTime：20110903}
Exemplarily, these redirected data comprise: these redirected data for the related item of merchandise item of user ID userId, this redirected data of this first user in this advertiser website and the creation-time createTime of these redirected data.In this example, these redirected data are user1 for first user; The item of merchandise that these redirected data relate to be encoded to 12566; The creation-time of these redirected data is on September 3rd, 2011.
These redirected data show: when this first user is accessed other website, be required to be this user and throw in the advertisement that commodity code is 12566 commodity.
In step 104, Redirect Server returns to response, carries for this first user being labeled as to the redirected user's of this advertiser website redirection object, to write redirected data to browser in this response.Exemplarily, this redirection object cookie.Cookie comprises above-mentioned redirected data, and Redirect Server is unique identify label that described first user distributes.As an example, the content of this cookie comprises:
example.com＝{userId：”user*”，item：[12566]，createTime：20110903}。Wherein user* is that Redirect Server is unique identify label that described first user distributes, and can be a string random number or other contents that can not repeat in effective time at cookie; Its effect is that Redirect Server can be located first user according to described unique identify label in numerous redirection object when first user is logined advertiser website with anonymous way.The content of above-mentioned cookie can also comprise: the sign of Redirect Server to advertiser website, in this example, using the network address of website as Redirect Server the sign to advertiser website; And about the redirected data of this advertiser website.
In step 105 and 106, user continues to carry out alternately with this advertiser website by browser, and for example user is by other page of browse request, and the webserver of advertiser website provides the corresponding page etc.In the meantime, between browser and advertiser website, may exist repeatedly mutual.
In step 107, browser sends mutual request to the webserver of advertiser website, for example, send the second page request.For example, this mutual request can be that user has bought certain part commodity and completed the request of payment.In this example, suppose to be encoded to 12566 with the commodity of buying.
In step 108, the definite second page receiving of the webserver of advertiser website is requested in person the no redirected condition of upgrading that triggered of Seeking Truth, and for example definite second page is requested in person the no condition that is redirected mark of cancelling that triggered of Seeking Truth; If so, the webserver of advertiser website returns to second page, and triggers and cancel redirected flow process; Otherwise, return to second page, do not trigger to cancel and be redirected flow process.The condition of renewal or the redirected mark of cancellation can be self-defined by advertiser; Exemplarily, in this embodiment, a condition cancelling redirected mark is: receive the page request that user has bought certain part commodity and completed payment.
Thereby, in this embodiment, in step 108, the webserver of advertiser website receives the second page request, determine that user operates the redirected condition of cancelling that reached, so trigger browser by first code, to Redirect Server, send and be redirected update request.In this example, according to the second page request, the webserver of advertiser website learns that first user purchased item is encoded to 12566 commodity, determines and does not need again this first user have been thrown in to the redirected advertisement of these commodity.So Redirect Server receives the redirected update request from browser, and obtain the redirected data (the redirected data after renewal) of second in this redirected update request, further upgrade the redirected data of self storing; In second is redirected data, cancelled the redirected user who first user is labeled as to this first website.Exemplarily, these second redirected data can be:
{userId：”user1”，item：[]，createTime：20110903}
At this, second be redirected in data, the content of item item is revised as sky [] by original 12566; These second redirected data show: for this first user, when this user accesses other website, be not required to be this user and throw in any advertisement.
Advertiser, determine that browser has triggered and cancel after the condition that is redirected mark, the webserver of advertiser website in step 109, second page that returns to browser.In second page, this webserver has embedded second code, and this second code is redirected the code of mark for user cancels.Exemplarily, this second code normally<img>or<iframe>label.In this second code, for example, at above-mentioned<img>or<iframe>carry second after renewal in label and be redirected data.Exemplarily, this second page can be html page.
In step 110, browser is written into this second page, carries out above-mentioned second code, to Redirect Server, sends update request, described update request is used for realizing being redirected to be cancelled, for asking to cancel the redirected user who described first user is labeled as to described the first website.
In step 111, Redirect Server returns to redirect response to browser, in redirect response, comprises and upgrades rear redirection object cookie, and the cookie after this renewal comprises the redirected data of upgrading rear advertiser website, second is redirected data.Exemplarily, the cookie after this renewal comprises following content:
example.com＝{userId：”user1”，item：[]，createTime：20110903}。
In step 112, by browser, to the second website, (other website being associated with advertising network) sends the request of access of the 3rd page to user; The business of the advertising media website that in the present embodiment, this second website is releasing advertisements.In this example, suppose that the website that the second website is is abc.com.This second website can be in its page releasing advertisements.Conventionally in the selected page of the second website, embed third generation code in advance, this third generation code is ad-request code, being transferred to browser by the server of the second website during the second website described in browser access, trigger browser and send ad-request to Advertisement Server.
In step 113, the 3rd page is returned to browser in the second website, and comprises Redirect Server ad-request code in the 3rd page.This Redirect Server ad-request code is for carrying out for browser, to send ad-request to Redirect Server.
In step 114, browser is written into the 3rd page, and sends ad-request to Advertisement Server.Wherein, browser comes to send ad-request to Advertisement Server by carry out ad-request code when being written into the 3rd page.The advertisement of this ad-request for issuing in the second website to Redirect Server request.Wherein, in this ad-request, carried the cookie of Redirect Server for this user of this browser.Exemplarily, the content of this cookie is:
example.com＝{userId：”user1”，item：[]，createTime：20110903}。
In this cookie, having comprised an advertiser is the redirected data of example.com website, and is that example.com second after for the renewal of first user is redirected data.
In addition, in ad-request, can also send other the data relevant to releasing advertisements, for example, can comprise as lower at least one item: move mode of the page of releasing advertisements, the size of advertisement position, advertisement etc.
In step 115, Advertisement Server, according to the redirected data in cookie, is selected advertisement; Particularly, search and mate whether to exist in Redirect Server and meet predefined redirected advertisement and subscribe the advertisement order of condition.Exemplarily, suppose in Redirect Server, for the redirected advertisement reservation condition of example.com website, be: the redirected data in cookie comprise the user of the attribute of commodity id " 547 ".For cookie, comprise the user of the attribute of commodity id " 547 ", Redirect Server determines that it meets redirected advertisement and subscribes condition, and sends corresponding redirected advertisement to it.
In this embodiment, Redirect Server is through searching after mating, and finds not exist the redirected advertisement corresponding with first user in cookie.Thereby, when returning to the 3rd page to browser, do not return to redirected advertisement.
In another embodiment, in step 114, the cookie carrying in advertising platform can comprise that a plurality of advertisers are for this user's redirected data.Provide the content of the cookie of an example below:
example.com＝{userId：”user1”，item：[]，reateTime：20110903}
b2b.com：{userId：”user2”，item：[356，788]，createTime：20110301}
This exemplary cookie comprises two advertisers' redirected data, one be example.com website for this user's redirected data, the user ID of this user on example.com website is " user1 "; One be b2b.com website for this user's redirected data, the user ID of user on b2b.com website is " user2 ".
For this another embodiment, in step 115, Advertisement Server is according to the redirected data in above-mentioned cookie, searches and mates in Redirect Server, whether there is the advertisement order that meets predefined redirected condition.In this example, for the redirected advertisement reservation condition of example.com website, be: the redirected data in cookie comprise the attribute of commodity id " 547 "; Redirected advertisement reservation condition for b2b.com website is: the redirected data in cookie comprise the attribute of commodity id " 346 ".In this embodiment, for exaple.com website, Redirect Server does not find the redirected advertisement of coupling; For b2b.com website, Redirect Server determines that this user of transmission redirect request meets the advertisement reservation condition of this b2b.com website, for this user, select the advertisement of the b2b.com website matching of reservation, and in step 116, the redirected advertisement of coupling is sent to browser, to carry out advertisement to this user.Exemplarily, can be pre-stored in Redirect Server for the advertising message of different advertisers website, be for example stored in the advertising database of Redirect Server.
In the above embodiment of the present invention, Redirect Server is by being redirected mark to user in advance, and trigger after cancellation is redirected mark request user, cancel again the mode to user's redirected mark, avoided advertiser cannot user be labeled as to the situation that is redirected user when user closes browser or leaves advertiser's page, improved the be marked as power of advertiser to target customer, reduced advertiser and user has been identified to the difficulty that is redirected user.
The mark that Fig. 2 shows another embodiment of the present invention is redirected the schematic flow sheet of user's method.In the present embodiment, this other website is the business of advertising media website; Redirected data after renewal are also referred to as second and are redirected data.
Similar with the embodiment shown in Fig. 1, Fig. 2 shows first user when the browser access advertiser website, the information interaction of carrying out respectively with server and the Redirect Server of advertiser website; And first user is by the server of the business of Shi，Yu advertising media website, the business of browser access advertising media website (other websites that are associated with advertising network) and the information interaction that Redirect Server carries out respectively.Abc.com website be take as example with the business of Wei Li， advertising media website, example.com website in advertiser website.
In step 201, user is the webserver transmission first page request to advertiser website by browser.
In step 202, similar with step 102, the webserver of advertiser website returns to first page, and this page can be html page.The webserver of this advertiser website has embedded first code in the first page of returning.This first code directing code of attaching most importance to, for sending redirect request to Redirect Server.
In step 203, similar with step 103, browser is written into first page, and carries out first code when being written into first page, and to send redirect request to Redirect Server, request is labeled as first user the redirected user of advertiser website.In this redirect request, comprise this advertiser website for the redirected data of first user.These redirected data can be self-defined by advertiser.For example, suppose the page of cosmetics of first user browsing, the commodity sign of these cosmetics (ID) is hufushuang.Advertiser thinks that this user may be interested in these commodity, the potential target using user as these commodity.These redirected data are used between the server of advertiser website and Advertisement Server resolves and uses, and the redirected data that advertiser can define this user are:
{userId：”user1”，item：[hufushuang]，createTime：20110903}
In step 204, similar with step 104, Redirect Server returns to response, carries for this first user being labeled as to the redirected user's of this advertiser website redirection information in this response.Exemplarily, this redirected label information comprises: cookie.Cookie comprises that above-mentioned first is redirected data.As an example, the content of this cookie comprises: example.com={userId: " user* ", item:[346] and, createTime:20110903}.
Wherein user* is that Redirect Server is unique identify label that described first user distributes, and can be a string random number or other contents that can not repeat in effective time at cookie; Its effect is that Redirect Server can be located first user according to described unique identify label in numerous redirection object when first user is logined advertiser website with anonymous way.Wherein 346 for Redirect Server is the simplification sign that cosmetics commodity hufushuang mapping generates, in order to meet the field length requirement of cookie; And can be follow-up while receiving ad-request, according to item:[346] to Advertisement Server, return to the form item:[hufushuang that it can be identified].
In step 205, this user continues to carry out alternately with advertiser website by browser.During this, can exist repeatedly mutual.Exemplarily, can be such as the scoring of checking commodity alternately, check that user evaluates, that commodity are put into shopping cart etc. is mutual.
In step 206, this user has closed the page of this example.com website, sends the request of access of the 3rd page by browser to the business of the advertising media website abc.com as the business of advertising media.
In step 207, the 3rd page is returned to browser in abc.com website, and comprises Redirect Server ad-request code in the 3rd page.
In step 208, browser is written into the 3rd page, when being written into the 3rd page, carries out ad-request code, thereby sends ad-request to Advertisement Server.Wherein, in this ad-request, carried the cookie of Redirect Server for this user of this browser.Exemplarily, the content of this cookie is:
example.com＝{userId：”user*”，item：[346]，createTime：20110903}
b2b.com＝{userId：”user**”，item：[356，788]，createTime：20110301}。
In this cookie, having carried two advertisers' redirected data, is respectively the redirected data of example.com website and b2b.com website.
Whether, in step 209, Advertisement Server is according to the redirected data in cookie, search and mate to exist in Redirect Server to meet predefined redirected advertisement and subscribe the advertisement order of condition.
In this example, suppose that the redirected advertisement reservation condition for example.com website is: the user that in the redirected data in cookie, userId property value is user*; Redirected advertisement reservation condition for b2b.com website is: the user that in the redirected data in cookie, userId property value is user*.In this embodiment, for exaple.com website, Redirect Server determines that this user meets the redirected advertisement condition of example.com; For b2b.com website, Redirect Server determines that this user of transmission redirect request meets the advertisement reservation condition of this b2b.com website; Before sending ad response, also to, according to the mapping relations of the sign of access object, id " 346 " be replaced with Advertisement Server can resolve and use originally " hufushuang ".
In step 209, Redirect Server, according to the cookie from Advertisement Server, is resolved the commodity sign " hufushuang " of the inside; Specifically the mapping relations table by self restores the form that Advertisement Server can be identified, and the content after upgrading is returned to Advertisement Server.
In step 210, Advertisement Server, for this user selects the example.com matching of reservation and the advertisement of b2b.com website, is sent to browser by the redirected advertisement of coupling, to carry out advertisement to this user.Exemplarily, can be pre-stored in Redirect Server for the information of the advertisement of different advertisers website, be for example stored in the advertising database of Redirect Server.
In the above embodiment of the present invention, Redirect Server is redirected mark to user in advance, owing to also cancelling for triggering the request that is redirected mark user by the follow-up mutual of browser and advertiser website, so user's redirected mark is not cancelled.
The another kind of scheme providing according to the embodiment of the present invention, the device that is redirected user for mark for example Redirect Server can: from the webserver of advertiser website, receive the first information, the described first information comprises the user-dependent information of redirection target with described the first website; Preserve the user-dependent information of redirection target described and described advertiser website.
Fig. 3 is redirected the process flow diagram of user's method according to the mark of further embodiment of this invention.With Fig. 1, Fig. 3 shows equally in the method for this embodiment, the information interaction between each entity.In the present embodiment, Redirect Server is arranged in Advertisement Server.
In step 301, user is the webserver transmission first page request to advertiser website by browser.Advertiser be take website example.com website as example.
In step 302, the webserver of advertiser website returns to first page, and this page can be html page.This first network server has embedded first code in the first page of returning.This first code is mark request code, for asking Redirect Server user to be carried out to the mark request of mark.This first code normally embeds in advance in the webpage of advertiser website when advertiser sets up its website.Exemplarily, the code of this embedding can be<img>label or<iframe>label.
In step 303, browser is written into first page, and sends mark request to Redirect Server.Wherein, browser comes to send mark request to Redirect Server by carrying out mark request code when being written into first page.If Redirect Server is not yet out-of-date to using this user of this browser to identify, in this mark request, carried the identify label (ID) of this user in login advertiser website.If Redirect Server is to being used this user of this browser to identify, in this mark request, carried Redirect Server for the cookie that uses this user of this browser, this cookie comprises that this user is in unique identify label of Redirect Server.
In step 304, Redirect Server receives this mark request, if comprise above-mentioned the first sign in this mark request, the sign (i.e. second sign) of this user of this browser of generation use in Redirect Server, to use this user of this browser at Redirect Server unique identification, set up the corresponding relation between this first sign and the second sign; And to browser, return to response, in this response message, carry Redirect Server for this user's of this browser cookie, in this cookie, comprise above-mentioned the second sign.Exemplarily, when browser use HTML<img>label is while sending mark request, above-mentioned response can be the picture of 1*1 pixel.If Redirect Server is to being used this user's mark mistake of this browser, in this mark request, can comprise Redirect Server for the cookie that uses this user of this browser, in this step, Redirect Server no longer regenerates for the second sign of using this user of this browser, but directly by second sign of carrying in cookie, comes in the unique identify label of Redirect Server.
In step 305, the webserver of advertiser website is analyzed the intersection record between each user and the webserver of advertiser website, take that this determines that whether this user is the redirection target user of advertiser website.And if for redirection target user, the webserver of advertiser website can, according to its intersection record, generate the redirected data for this redirection target user.Exemplarily, the webserver of advertiser website can utilize various data processing algorithms for example data mining algorithm intersection record is analyzed, take and determine that user meets predetermined redirection target user of being redirected condition.Exemplarily, predetermined redirected condition can be that user surpasses schedule time length in the residence time of the website of a certain commodity, or can be that the website that user accesses a certain commodity reaches pre-determined number etc.
In step 306, the network server of advertiser website will the user-dependent information of determined all redirection targets be sent to Redirect Server with it.Should can comprise with the user-dependent information of redirection target: each redirection target user in the sign of the first website and the first website for each redirection target user's redirected data.Exemplarily, the redirection target user's who sends information can adopt following form:
{userId：”user1”，item：[356，788，789187]，createTime：20110301}，
{userId：”user2”，item：[3376，94788]，createTime：20110301}，
The redirection target user's who sends information can comprise many above-mentioned records.Each record can be for a redirection target user.Wherein, the creation-time of each record may be different.Wherein userId represents that this redirection target user is in the sign of advertiser website; Item item represents the commodity code for this user, and it can be the coding that this user may interested commodity; CreateTime represents that this is redirected the creation-time of record.
In step 307, Redirect Server preserve receive with the user-dependent information of redirection target.Exemplarily, Redirect Server can be according to foundation for each user at the sign of advertiser website and the corresponding relation between the sign of respective user at Redirect Server, the received redirected data about each redirection target user are saved in Redirect Server with this redirection target user in the corresponding redirected data centralization of the sign of Redirect Server.
In step 308, Redirect Server sends response to the webserver of advertiser website, and the target that the webserver transmission of advertiser website has been preserved in confirmation is redirected data.Exemplarily, the user that the user ID in example.com website that Redirect Server records is " user1 " and " user2 " corresponding unique identify label in Redirect Server is respectively " egwgh16dsh63fh " and " 54fdjkl4fhfh5s ".Take respectively in the database of Retargeting platform " egwgh16dsh63fh " and " 54fdjkl4fhfh5s " be index, preserving the user ID in example.com website that Redirect Server receives is " user1 " and " user2 " two redirected data recording.Exemplarily, the mode shown in following table 1 is preserved:
Table 1
Certainly except two records of above-mentioned " user1 " and " user2 ", can also there is the record for other user.Can preserve with similar method other record.
In step 309, by browser, to the second website, (other website associated with advertising network) sends the request of access of second page to user.The business of the advertising media website that this second website is releasing advertisements.The advertisement that provides the second website to issue to the second website by Redirect Server.
In step 310, second page is returned to browser in the second website, and comprises ad-request code in this second page.This ad-request code is for carrying out for browser, to send ad-request to Advertisement Server.
In step 311, browser is written into second page, and sends ad-request to Redirect Server.Wherein, by carry out Redirect Server ad-request code when being written into second page, come to send ad-request to Redirect Server.This Redirect Server sends the advertisement of ad-request for issuing in the second website to Redirect Server request.Wherein, in this ad-request, carried Redirect Server for the cookie that uses this user of this browser.Exemplarily, this cookie comprises for the second sign Redirect Server unique identification user.Exemplarily, this cookie can comprise:
retargetingId：egwgh16dsh63fh。
In step 312, Advertisement Server receives ad-request, and according to the sign of second in the cookie comprising in ad-request, at Redirect Server, searches whether there are the redirected data corresponding with this second sign; If there are the redirected data corresponding with this second sign, according to these redirected data, in Redirect Server, mate whether there is the advertisement order that meets predefined redirected advertisement reservation condition.If there is the advertisement order matching, the advertisement in step 313, this being matched is sent to browser.
In the another kind of the embodiment of the present invention is realized, in step 307, also can each redirection target user's who receives redirected data be saved in to redirected data centralization corresponding with the second sign of this redirection target user in Redirect Server, but directly be kept at the redirected data centralization corresponding with the first sign of this redirection target user.And in step 312, Redirect Server, after receiving ad-request, according to the corresponding relation between the sign of second in ad-request and the first sign of setting up and the second sign, is determined first sign corresponding with the second sign; Then searching whether be present in the redirected data that the first sign matches; If there are the redirected data corresponding with this user ID, according to these redirected data, in Redirect Server, mate whether there is the advertisement order that meets predefined redirected advertisement reservation condition.If there is the advertisement order matching, the advertisement in step 313, this being matched is sent to browser.
The scheme of the embodiment of the present invention is by after user and advertisement home site complete alternately, by advertisement home site, utilize for example data digging method analysis user intersection record of the whole bag of tricks, find redirection target, provide in a kind of non-scheme wire tag redirection target user.By advertiser, by redirection target user's redirected data recording, notify Redirect Server again, the redirection target user that Redirect Server provides advertiser is associated in the user ID of Redirect Server with these redirection targets user in the user ID of advertisement home site, can realize when user accesses other website, for it throw in to be redirected advertisement, further solved the problem that advertiser cannot mark redirection target.Utilize the scheme of this embodiment, can come the historical intersection record of analysis user that possibility is provided for advertiser applies more data analytical approach, and, in this case, advertisement home site can be realized the restriction that is not subject to the page response time, and can adopt, needs the method that consumes more resource to come whether analysis user is redirection target user.
The redirection target user's who provides according to the webserver of advertisement home site relevant information comes mark to be redirected user, can realize by advertiser's web analytics user interactions and record and determine redirection target user, thereby can realize non-wire tag redirection target user, solved the problem that advertiser cannot mark redirection target, and because advertiser is not subject to the restriction of page response time, can adopt and need the method that consumes more resource to come whether analysis user is redirection target.
Fig. 4 is the schematic diagram that the mark of one embodiment of the invention is redirected user's device.As Fig. 4, this device 400 comprises:
The first receiver module 401, for receiving the redirect request from browser, described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; In described redirect request, comprise redirected data;
The first generation module 402, for generating redirection object according to described redirected data;
The first sending module 403, for returning to the redirect response of carrying described redirection object to described browser;
The second receiver module 404, for receiving the redirected update request from described browser, comprises the redirected data after renewal in described redirected update request;
The second generation module 405, for generating the redirection object after upgrading according to the redirected data after described renewal;
Update module 406, for the redirected data of redirected Data Update self storage according to after described renewal;
The second sending module 407, upgrades response for returning to described browser to be redirected; In described redirected renewal response, comprise the redirection object after described renewal.
Preferably, described redirected packet has contained the sign of user's current accessed object, described the first generating apparatus 402 also for:
For the unique redirected identify label of described browser assignment, and the sign of described unique redirected identify label and described user's current accessed object is generated to redirection object.
Fig. 5 is that the mark of another embodiment of the present invention is redirected user's device 500.Compare with Fig. 4, the device 500 that mark is redirected user also comprises: the first receiver module 501, for receiving the mark request from browser, carries the user of this browser of login in the identify label of advertiser website in described mark request;
Distribution module 502, the unique redirected identify label that the identify label for the user of correspondence described advertiser website and described this browser of login in advertiser website distributes;
Sending module 503, for to described browser return label response, carries described unique redirected identify label in described mark response;
The second receiver module 504, for receiving the redirect request from advertiser website, comprises in described redirect request and is redirected data and required parameter; Wherein, described redirected data are that advertiser website obtains from the historical access object content of login browser client; The user that described request parameter comprises described this browser of login is in the identify label of advertiser website;
Set up module 505, for setting up the incidence relation of described unique redirected identify label and described redirected data.
Preferably, described mark request at described browser access behind described advertiser website, initiate, in described mark request, also carried the sign of advertiser website; In described request parameter, also comprised the sign of main web site:
The described module 505 of setting up, is also described unique redirected identify label for what determine described redirected data sensing according to the user of the sign of described main web site and described this browser of login in the identify label of advertiser website, and sets up both incidence relations.
Fig. 6 is that the mark of another embodiment of the present invention is redirected user's system 600.As shown in Figure 6, comprising: browser 601, for send redirect request to Redirect Server, described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; To Redirect Server, send and be redirected update request;
Redirect Server 602, for receiving the redirect request from browser, comprises redirected data in described redirect request; According to described redirected data, generate redirection object, and to described browser, return to the redirect response of carrying described redirection object; When receiving the redirected update request of browser, according to the redirected data after described renewal, generate the redirection object after upgrading, and the redirected data of storing according to the redirected Data Update self after described renewal; To described browser, return to be redirected and upgrade response; In described redirected renewal response, comprise the redirection object after described renewal.
Preferably, also comprise Advertisement Server, be specially:
Described browser 601, after accessing other website associated with advertiser website, further sends the reproduction request of carrying redirection object to Advertisement Server for described browser;
Described Redirect Server 602, for receiving the redirected data acquisition request from Advertisement Server, has carried described redirection object in described redirected data acquisition request; According to described redirection object, to Advertisement Server, return to redirected data;
Advertisement Server 603, for receiving described redirected data, and the content of corresponding access object is carried at and reappears response and return to browser.
It will be appreciated by those skilled in the art that the above-mentioned device for the redirected user of mark can utilize the mode of software, hardware or software and hardware combining to realize.Each corresponding module can be realized by the processor that is configured to process corresponding function.
These changes and modification it will be appreciated by those skilled in the art that disclosed each embodiment can make various changes and modification in the situation that not departing from invention essence above, within all should drop on protection scope of the present invention.Therefore, protection scope of the present invention should be limited by appending claims.
Claims (13)
1. mark is redirected user's a method, it is characterized in that, comprising:
Reception is from the redirect request of browser, and described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; In described redirect request, comprise redirected data;
According to described redirected data, generate redirection object, and to described browser, return to the redirect response of carrying described redirection object;
Reception, from the redirected update request of described browser, comprises the redirected data after renewal in described redirected update request; According to the redirected data after described renewal, generate the redirection object after upgrading, and the redirected data of storing according to the redirected Data Update self after described renewal;
To described browser, return to be redirected and upgrade response; In described redirected renewal response, comprise the redirection object after described renewal.
2. method according to claim 1, is characterized in that, described redirected packet has contained the sign of user's current accessed object; Described according to described redirected data generation redirection object, be specially:
Redirect Server is the unique redirected identify label of described browser assignment, and the sign of described unique redirected identify label and described user's current accessed object is generated to redirection object.
3. method according to claim 1 and 2, is characterized in that, described redirected update request is used for realizing while being redirected cancellation; Redirected data after described renewal are set and upgrade after redirection object in access object be designated sky.
4. method according to claim 1 and 2, it is characterized in that, described browser is when accessing other website associated with advertising network, when being written into the page of described website, can trigger described browser to Advertisement Server request advertisement, Advertisement Server can obtain corresponding described redirected data according to described redirection object, and the advertisement of selection and redirected Data Matching, specifically comprises:
Described browser is behind described other website of access, and the code in described other website, further makes browser to Advertisement Server, send the ad-request of carrying redirection object;
Redirect Server receives the redirected data acquisition request from Advertisement Server, in described redirected data acquisition request, has carried described redirection object;
Redirect Server returns to redirected data according to described redirection object to Advertisement Server, makes described Advertisement Server the content of access object corresponding to described redirected data can be carried to ad response and returns to browser.
5. mark is redirected user's a method, it is characterized in that, comprising:
Reception, from the mark request of browser, is carried user in the identify label of login advertiser website in described mark request;
To described browser return label response, in described mark response, carry the user of corresponding described this browser of login of Redirect Server in the unique redirected identify label of the identify label distribution of advertiser website;
Reception, from the redirect request of advertiser website, comprises in described redirect request and is redirected data and required parameter; Wherein, described redirected data are that advertiser website is from the sign of the historical access object of login browser client; The user that described request parameter comprises described this browser of login is in the identify label of advertiser website;
Set up the incidence relation of described unique redirected identify label and described redirected data.
6. method according to claim 5, is characterized in that, described method also comprises:
Described browser is when accessing other website associated with advertising network, and the code in described other website, makes described browser further to Advertisement Server, to send the ad-request that carry unique redirected identify label;
Redirect Server receives the redirected data acquisition request from Advertisement Server, has carried the reproduction request of described unique redirected identify label in described redirected data acquisition request;
Redirect Server is searched corresponding redirected data according to described unique redirected identify label, and return to redirected data to Advertisement Server, described Advertisement Server can be carried at the content of access object corresponding to described redirected data reappear response to return to browser.
7. according to the method described in claim 5 or 6, it is characterized in that, described mark request at described browser access behind described advertiser website, initiate, in described mark request, also carried the sign of advertiser website; Generate described user in the user ID of Redirect Server, and set up described user at the identify label corresponding relation of the identify label of advertiser website and Redirect Server.
8. mark is redirected user's a device, it is characterized in that, comprising:
The first receiver module, for receiving the redirect request from browser, described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; In described redirect request, comprise redirected data;
The first generation module, for generating redirection object according to described redirected data;
The first sending module, for returning to the redirect response of carrying described redirection object to described browser;
The second receiver module, for receiving the redirected update request from described browser, comprises the redirected data after renewal in described redirected update request;
The second generation module, for generating the redirection object after upgrading according to the redirected data after described renewal;
Update module, for the redirected data of redirected Data Update self storage according to after described renewal;
The second sending module, upgrades response for returning to described browser to be redirected; In described redirected renewal response, comprise the redirection object after described renewal.
9. device as claimed in claim 8, is characterized in that, described redirected packet has contained the sign of user's current accessed object, described the first generation module, also for:
For the unique redirected identify label of described browser assignment, and the sign of described unique redirected identify label and described user's current accessed object is generated to redirection object.
10. mark is redirected user's a device, it is characterized in that, comprising:
The first receiver module, for receiving the mark request from browser, carries the user of this browser of login in the identify label of advertiser website in described mark request;
Distribution module, the unique redirected identify label that the identify label for the user of correspondence described advertiser website and described this browser of login in advertiser website distributes;
Sending module, for to described browser return label response, carries described unique redirected identify label in described mark response;
The second receiver module, for receiving the redirect request from advertiser website, comprises in described redirect request and is redirected data and required parameter; Wherein, described redirected data are that advertiser website obtains from the historical access object content of login browser client; The user that described request parameter comprises described this browser of login is in the identify label of advertiser website;
Set up module, for setting up the incidence relation of described unique redirected identify label and described redirected data.
11. devices as claimed in claim 10, is characterized in that, described mark request at described browser access behind described advertiser website, initiate, in described mark request, also carried the sign of advertiser website; In described request parameter, also comprised the sign of main web site:
The described module of setting up, is also described unique redirected identify label for what determine described redirected data sensing according to the user of the sign of described main web site and described this browser of login in the identify label of advertiser website, and sets up both incidence relations.
12. 1 kinds of marks are redirected user's system, it is characterized in that, comprising:
Browser, for send redirect request to Redirect Server, described redirect request is initiated when being written into the corresponding page of the advertiser website that arbitrary user asks by browser; To Redirect Server, send and be redirected update request;
Redirect Server, for receiving the redirect request from browser, comprises redirected data in described redirect request; According to described redirected data, generate redirection object, and to described browser, return to the redirect response of carrying described redirection object; When receiving the redirected update request of browser, according to the redirected data after described renewal, generate the redirection object after upgrading, and the redirected data of storing according to the redirected Data Update self after described renewal; To described browser, return to be redirected and upgrade response; In described redirected renewal response, comprise the redirection object after described renewal.
13. systems as claimed in claim 12, is characterized in that, also comprise and are specially Advertisement Server:
Described browser, after accessing other website associated with advertiser website, further sends the reproduction request of carrying redirection object to Advertisement Server for described browser;
Described Redirect Server, for receiving the redirected data acquisition request from Advertisement Server, has carried described redirection object in described redirected data acquisition request; According to described redirection object, to Advertisement Server, return to redirected data;
Advertisement Server, for receiving described redirected data, and the content of corresponding access object is carried at and reappears response and return to browser.
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