CN103428539A - Pushed information publishing method and device - Google Patents
Pushed information publishing method and device Download PDFInfo
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- CN103428539A CN103428539A CN2012101500994A CN201210150099A CN103428539A CN 103428539 A CN103428539 A CN 103428539A CN 2012101500994 A CN2012101500994 A CN 2012101500994A CN 201210150099 A CN201210150099 A CN 201210150099A CN 103428539 A CN103428539 A CN 103428539A
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Abstract
The invention discloses a pushed information publishing method. A server extracts client-side image information when a video is paused and performs matching of the image information and user characteristics. When the matching succeeds, user marking is performed in a current video image according to the matched user characteristics. The server detects that user marks are selected, and pushed information corresponding to the user marks is published. The invention further discloses a pushed information publishing device. By means of the scheme, the publishing accuracy of the pushed information of directed video contents can be improved, the pushed information and the video are tightly combined, and the attraction degree and the click rate of the pushed information are improved.
Description
Technical field
The present invention relates in the Internet based on video content information publishing technology, relate in particular to a kind of dissemination method and device of pushed information.
Background technology
At present, in the Internet, the issue of the pushed information of orientation video content is the attribute according to video substantially, is for example film, TV play, physical culture, news, is distinguished.For example directed TV play is carried out the issue of pushed information in the video of all TV play.
The core system that precisely directed pushed information is issued is based upon on the basis to the analysis of text message substantially.By the analysis to input characters on network medium contents, as search key etc., the obtaining information key table, and the keyword in key table is compared with the Word message of pushed information itself, if discovery content matching, the just pushed information of content distributed coupling on corresponding network medium contents.And for the issue of the pushed information of video content at present can't be as text message accurate orientation.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of dissemination method and device of pushed information, improves the issue precision of the pushed information of orientation video content.
For achieving the above object, technical scheme of the present invention is achieved in that
The dissemination method of a kind of pushed information provided by the invention, the method comprises:
Client image information while extracting the video time-out, mated image information and user characteristics;
When the match is successful, according to the user characteristics of coupling, carry out user's mark at image information and user characteristics in current video image;
User's mark detected when selected, issue pushed information corresponding to described user's mark.
In such scheme, client image information when described extraction video suspends, image information and user characteristics are mated, for: all image informations of client while by image recognition technology, extracting the video time-out, the user characteristics prestored in each image information and user characteristics graphics template storehouse is mated one by one.
In such scheme, described user characteristics graphics template storehouse recording user feature and user characteristics graphics template ID;
Described user characteristics comprises: the visual signature of user's icon and/or user's poster and/or consumer products.
In such scheme, the method also comprises: set in advance customer data base, recording user feature pattern data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute tags;
Described user characteristics graph data comprises: the redirect link of pushed information material and/or pushed information and/or the weight rank of pushed information.
In such scheme, the method also comprises:
Set in advance interest characteristics graphics template storehouse, record interest characteristics, interest attribute tags and interest characteristics graphics template ID;
When uploaded videos, the video of uploading is carried out to entire scan, by the image information of the frame of video that obtains, with interest characteristics or interest attribute tags in interest characteristics graphics template storehouse, mated.
In such scheme, describedly at image information and user characteristics, when the match is successful, according to the user characteristics of coupling, carry out user's mark in current video image, for:
When image information is consistent with user characteristics, confirm that the match is successful, pixel region to the image information that the match is successful carries out user's mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, the user characteristics graphics template ID that this mark is corresponding, the expired time of mark;
Cover the floating layer of transparent Flash on the video image of described pixel region, according to marked region starting point, the terminal point coordinate in label information, draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click.
In such scheme, the method also comprises:
In the image information of the frame of video obtained and interest characteristics graphics template storehouse, interest characteristics or interest attribute tags are when the match is successful, pixel region in described image information carries out the interest mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, interest characteristics graphics template ID, interest attribute tags that this mark is corresponding; Described label information is stored in interest characteristics graphics template storehouse.
In such scheme, the method also comprises:
When image information and user characteristics do not have that the match is successful; obtain user's interest attribute by cookie file; find the information of interest mark of the video time point interest attributes match of current broadcasting in interest characteristics graphics template storehouse according to described interest attribute; cover the floating layer of transparent Flash according to the information of mark on the video image of the pixel region be labeled; according to marked region starting point, the terminal point coordinate in label information; draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click.
In such scheme, the described user's mark that detects when selected, is issued pushed information corresponding to described user's mark, for:
When mouse-over being detected or clicking user's mark; information according to user's mark institute mark; in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of user's mark.
In such scheme; the method also comprises: when mouse-over being detected or clicking the interest mark; information according to interest mark institute mark; in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of interest mark.
The distributing device of a kind of pushed information provided by the invention, this device comprises: characteristic matching module, user's mark module, information issuing module; Wherein,
Characteristic matching module, the client image information while suspending for extracting video, mated image information and user characteristics, when the match is successful, notifies the user mark module;
User's mark module, carry out user's mark for the user characteristics according to coupling at current video image;
Information issuing module, for detection of to user's mark, when selected, issuing pushed information corresponding to described user's mark.
In such scheme, this device also comprises: user characteristics graphics template storehouse, for recording user feature and user characteristics graphics template ID;
Described user characteristics comprises: the visual signature of user's icon and/or user's poster and/or consumer products.
In such scheme, described characteristic matching module, while suspending specifically for extract video by image recognition technology, all image informations of client, mated the user characteristics prestored in each image information and user characteristics graphics template storehouse one by one; When image information is consistent with user characteristics, confirm that the match is successful, notifies the user mark module.
In such scheme, described user's mark module, pixel region specifically for the image information to the match is successful carries out user's mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, the user characteristics graphics template ID that this mark is corresponding, the expired time of mark; And cover the floating layer of transparent Flash on the video image of described pixel region, and according to marked region starting point, the terminal point coordinate in label information, drawing the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click
In such scheme, this device also comprises: interest characteristics graphics template storehouse, for recording interest characteristics, interest attribute tags and interest characteristics graphics template ID;
Described characteristic matching module, also for when the uploaded videos, interest characteristics or interest attribute tags in the image information of the frame of video that obtains and interest characteristics graphics template storehouse are mated, when the match is successful, pixel region in described image information carries out the interest mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, interest characteristics graphics template ID, interest attribute tags that this mark is corresponding; Described label information is stored in interest characteristics graphics template storehouse.
In such scheme, this device also comprises: the interest mark module, for obtain user's interest attribute by cookie file, find the information of interest mark of the video time point interest attributes match of current broadcasting in interest characteristics graphics template storehouse according to described interest attribute, cover the floating layer of transparent Flash according to the information of mark on the video image of the pixel region be labeled, according to marked region starting point, the terminal point coordinate in label information, draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click;
Described characteristic matching module, also when there is no at image information and user characteristics that the match is successful, notice interest mark module.
In such scheme, this device also comprises: customer data base, for recording user feature pattern data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute tags;
Described information issuing module; when mouse-over being detected or clicking user's mark; information according to user's mark institute mark; in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of user's mark.
In such scheme; described information issuing module; also for detection of to mouse-over or while clicking the interest mark; information according to interest mark institute mark; in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of interest mark.
The dissemination method of pushed information provided by the present invention and device, the client image information while extracting the video time-out, mated described image information and user characteristics; When the match is successful, according to the user characteristics of coupling, carry out user's mark in current video image; User's mark detected when selected, issue pushed information corresponding to described user's mark; So, can improve the issue precision of the pushed information of orientation video content, pushed information and video are combined closely, improve Attraction Degree and the clicking rate of pushed information.
The accompanying drawing explanation
Fig. 1 is the dissemination method schematic flow sheet that the present invention realizes a kind of pushed information;
Fig. 2 is the distributing device structural representation that the present invention realizes a kind of pushed information.
Embodiment
Basic thought of the present invention is: the client image information while extracting the video time-out, described image information and user characteristics are mated; When the match is successful, according to the user characteristics of coupling, carry out user's mark in current video image; User's mark detected when selected, issue pushed information corresponding to described user's mark.
Below by drawings and the specific embodiments, the present invention is described in further detail.
The present invention realizes a kind of dissemination method of pushed information, and as shown in Figure 1, the method comprises following step:
Step 101: the client image information while extracting the video time-out, image information and user characteristics are mated;
Concrete, when server extracts the video time-out by image recognition technology, all image informations of client, mated the user characteristics prestored in each image information and user characteristics graphics template storehouse one by one;
The figure that described image information is each pixel region in video image;
Described user characteristics graphics template storehouse recording user feature and user characteristics graphics template ID; Described user characteristics comprises: the visual signature of user's icon (Logo) and/or user's poster (Slogan) and/or consumer products, as two kidney shape air inlets of BMW etc., wherein, the corresponding one group of user characteristics of each user characteristics graphics template ID;
Before this step, the method also comprises: set in advance customer data base, described customer data base recording user feature pattern data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute tags, described user characteristics graph data comprises: the pushed information material, and/or the redirect of pushed information link, and/or the weight rank of pushed information etc., wherein, described pushed information material comprises word, video, picture etc., each user characteristics graphics template ID and the corresponding one group of user characteristics graph data of each interest characteristics graphics template ID, the corresponding at least one group of user characteristics graph data of each interest attribute tags,
The weight rank of described pushed information can be the weight rank that the weight of the redirect link of pushed information material that user characteristics graphics template ID is corresponding or pushed information is superior to the redirect link of pushed information material that interest characteristics graphics template ID is corresponding or pushed information;
Further, the method also comprises: set in advance interest characteristics graphics template storehouse, interest characteristics, interest attribute tags and interest characteristics graphics template ID are recorded in described interest characteristics graphics template storehouse, described interest attribute tags is as number, beauty treatment etc., described interest characteristics can be the graphic feature of hot product, as the image of touch-screen mobile phone.
Further, when uploaded videos, server carries out entire scan to the video of uploading, and by the image information of the frame of video that obtains, with interest characteristics or interest attribute tags in interest characteristics graphics template storehouse, is mated.
Step 102: at image information and user characteristics, when the match is successful, according to the user characteristics of coupling, carry out user's mark in current video image;
Concrete, when image information is consistent with user characteristics, confirm that the match is successful, pixel region to the image information that the match is successful carries out user's mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, the user characteristics graphics template ID that this mark is corresponding, the expired time of mark etc.; Wherein, the marked region starting point coordinate can be marked pixels district upper left corner coordinate, and the marked region terminal point coordinate can be marked pixels district lower right corner coordinate; The pixel region be labeled can unify to be defined as rectangle; and the floating layer of the Flash that covers layer of transparent on the video image of described pixel region; according to marked region starting point, the terminal point coordinate in label information; draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click.
Further, the information of server buffer user mark institute mark and corresponding user characteristics graph data, when surpassing the expired time of mark, remove information and the corresponding user characteristics graph data of respective markers;
Further, in the image information of the frame of video obtained at server and interest characteristics graphics template storehouse, interest characteristics or interest attribute tags are when the match is successful, server carries out the interest mark at the pixel region of described image information, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, interest characteristics graphics template ID that this mark is corresponding, interest attribute tags etc.; Wherein, the marked region starting point coordinate can be marked pixels district upper left corner coordinate, and the marked region terminal point coordinate can be marked pixels district lower right corner coordinate; Described label information is stored in interest characteristics graphics template storehouse;
Further, the method also comprises: when image information and user characteristics do not have that the match is successful, obtain user's interest attribute by cookie file, find the information of interest mark of the video time point interest attributes match of current broadcasting in interest characteristics graphics template storehouse according to described interest attribute, cover the floating layer of Flash of layer of transparent on the video image of the pixel region be labeled according to the information of mark, according to the marked region starting point in label information, terminal point coordinate, draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click.
Step 103: user's mark detected when selected, issue pushed information corresponding to described user's mark;
Concrete, when server detects mouse-over or clicks user's mark, according to the information of user's mark institute mark, in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of user's mark; As: as described in during the user characteristics graph data pushed information that is word content, show described pushed information above the mouse-over district;
The described information according to user's mark institute mark, the user characteristics graph data of correspondence in the retrieve user data storehouse, generally: according to user characteristics graph data corresponding in user characteristics graphics template ID retrieve user data storehouse in the information of mark;
Further, when server detects mouse-over or clicks the interest mark, according to the information of interest mark institute mark, in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of interest mark;
The described information according to interest mark institute mark, the user characteristics graph data of correspondence in the retrieve user data storehouse, generally: according to user characteristics graph data corresponding in interest characteristics graphics template ID in the information of mark or interest attribute tags retrieve user data storehouse.
Said method has comprised the method that the issue of pushed information and user's itself interest combines, can provide the pushed information that meets user interest to the user, reduced the resentment of user to pushed information, and the combining closely of pushed information itself and video, can well improve Attraction Degree and the clicking rate of pushed information.
In order to realize said method, the present invention also provides a kind of distributing device of pushed information, and as shown in Figure 2, this device comprises: characteristic matching module 21, user's mark module 22, information issuing module 23; Wherein,
Characteristic matching module 21, the client image information while suspending for extracting video, mated image information and user characteristics, when the match is successful, notifies user's mark module 22;
User's mark module 22, carry out user's mark for the user characteristics according to coupling at current video image;
Information issuing module 23, for detection of to user's mark, when selected, issuing pushed information corresponding to described user's mark;
This device also comprises: user characteristics graphics template storehouse 24, for recording user feature and user characteristics graphics template ID; Described user characteristics comprises: the visual signature of user's icon and/or user's poster and/or consumer products etc., wherein, the corresponding one group of user characteristics of each user characteristics graphics template ID;
Described characteristic matching module 21, while suspending specifically for extract video by image recognition technology, all image informations of client, mated the user characteristics prestored in each image information and user characteristics graphics template storehouse 24 one by one; When image information is consistent with user characteristics, confirm that the match is successful, notifies user's mark module 22;
Described user's mark module 22, pixel region specifically for the image information to the match is successful carries out user's mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, the user characteristics graphics template ID that this mark is corresponding, the expired time of mark etc.; Wherein, the marked region starting point coordinate can be marked pixels district upper left corner coordinate, and the marked region terminal point coordinate can be marked pixels district lower right corner coordinate; The pixel region be labeled can unify to be defined as rectangle, and the floating layer of the Flash that covers layer of transparent on the video image of described pixel region, according to marked region starting point, the terminal point coordinate in label information, draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click;
This device also comprises: interest characteristics graphics template storehouse 25, for recording interest characteristics, interest attribute tags and interest characteristics graphics template ID etc.;
Described characteristic matching module 21, also for when the uploaded videos, interest characteristics or interest attribute tags in the image information of the frame of video that obtains and interest characteristics graphics template storehouse 25 are mated, when the match is successful, pixel region in described image information carries out the interest mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, interest characteristics graphics template ID that this mark is corresponding, interest attribute tags etc.; Wherein, the marked region starting point coordinate can be marked pixels district upper left corner coordinate, and the marked region terminal point coordinate can be marked pixels district lower right corner coordinate; Described label information is stored in interest characteristics graphics template storehouse;
Described characteristic matching module 21, also when there is no at image information and user characteristics that the match is successful, notice interest mark module 26;
This device also comprises: interest mark module 26, for obtain user's interest attribute by cookie file, find the information of interest mark of the video time point interest attributes match of current broadcasting in interest characteristics graphics template storehouse according to described interest attribute, cover the floating layer of Flash of layer of transparent on the video image of the pixel region be labeled according to the information of mark, according to marked region starting point, the terminal point coordinate in label information, draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click;
This device also comprises: customer data base 27, for recording user feature pattern data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute tags, described user characteristics graph data comprises: the pushed information material, and/or the redirect of pushed information link, and/or the weight rank of pushed information etc., wherein, described pushed information material comprises word, video, picture etc., each user characteristics graphics template ID and the corresponding one group of user characteristics graph data of each interest characteristics graphics template ID, the corresponding at least one group of user characteristics graph data of each interest attribute tags,
Described information issuing module 23, when mouse-over being detected or clicking user's mark, information according to user's mark institute mark, in retrieve user data storehouse 27, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of user's mark;
Described information issuing module 23; also for detection of to mouse-over or while clicking the interest mark; information according to interest mark institute mark; in retrieve user data storehouse 27, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of interest mark.
The above, be only preferred embodiment of the present invention, is not intended to limit protection scope of the present invention.
Claims (18)
1. the dissemination method of a pushed information, is characterized in that, the method comprises:
Client image information while extracting the video time-out, mated image information and user characteristics;
When the match is successful, according to the user characteristics of coupling, carry out user's mark at image information and user characteristics in current video image;
User's mark detected when selected, issue pushed information corresponding to described user's mark.
2. dissemination method according to claim 1, it is characterized in that, client image information when described extraction video suspends, image information and user characteristics are mated, for: all image informations of client while by image recognition technology, extracting the video time-out, the user characteristics prestored in each image information and user characteristics graphics template storehouse is mated one by one.
3. dissemination method according to claim 2, is characterized in that, described user characteristics graphics template storehouse recording user feature and user characteristics graphics template ID;
Described user characteristics comprises: the visual signature of user's icon and/or user's poster and/or consumer products.
4. dissemination method according to claim 3, is characterized in that, the method also comprises: set in advance customer data base, recording user feature pattern data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute tags;
Described user characteristics graph data comprises: the redirect link of pushed information material and/or pushed information and/or the weight rank of pushed information.
5. dissemination method according to claim 4, is characterized in that, the method also comprises:
Set in advance interest characteristics graphics template storehouse, record interest characteristics, interest attribute tags and interest characteristics graphics template ID;
When uploaded videos, the video of uploading is carried out to entire scan, by the image information of the frame of video that obtains, with interest characteristics or interest attribute tags in interest characteristics graphics template storehouse, mated.
6. dissemination method according to claim 5, is characterized in that, describedly at image information and user characteristics, when the match is successful, according to the user characteristics of coupling, carries out user's mark in current video image, for:
When image information is consistent with user characteristics, confirm that the match is successful, pixel region to the image information that the match is successful carries out user's mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, the user characteristics graphics template ID that this mark is corresponding, the expired time of mark;
Cover the floating layer of transparent Flash on the video image of described pixel region, according to marked region starting point, the terminal point coordinate in label information, draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click.
7. dissemination method according to claim 5, is characterized in that, the method also comprises:
In the image information of the frame of video obtained and interest characteristics graphics template storehouse, interest characteristics or interest attribute tags are when the match is successful, pixel region in described image information carries out the interest mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, interest characteristics graphics template ID, interest attribute tags that this mark is corresponding; Described label information is stored in interest characteristics graphics template storehouse.
8. dissemination method according to claim 7, is characterized in that, the method also comprises:
When image information and user characteristics do not have that the match is successful; obtain user's interest attribute by cookie file; find the information of interest mark of the video time point interest attributes match of current broadcasting in interest characteristics graphics template storehouse according to described interest attribute; cover the floating layer of transparent Flash according to the information of mark on the video image of the pixel region be labeled; according to marked region starting point, the terminal point coordinate in label information; draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click.
9. dissemination method according to claim 6, is characterized in that, the described user's mark that detects when selected, is issued pushed information corresponding to described user's mark, for:
When mouse-over being detected or clicking user's mark; information according to user's mark institute mark; in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of user's mark.
10. dissemination method according to claim 8; it is characterized in that; the method also comprises: when mouse-over being detected or clicking the interest mark; information according to interest mark institute mark; in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of interest mark.
11. the distributing device of a pushed information, is characterized in that, this device comprises: characteristic matching module, user's mark module, information issuing module; Wherein,
Characteristic matching module, the client image information while suspending for extracting video, mated image information and user characteristics, when the match is successful, notifies the user mark module;
User's mark module, carry out user's mark for the user characteristics according to coupling at current video image;
Information issuing module, for detection of to user's mark, when selected, issuing pushed information corresponding to described user's mark.
12. distributing device according to claim 11, is characterized in that, this device also comprises: user characteristics graphics template storehouse, for recording user feature and user characteristics graphics template ID;
Described user characteristics comprises: the visual signature of user's icon and/or user's poster and/or consumer products.
13. distributing device according to claim 12, it is characterized in that, described characteristic matching module, while suspending specifically for extract video by image recognition technology, all image informations of client, mated the user characteristics prestored in each image information and user characteristics graphics template storehouse one by one; When image information is consistent with user characteristics, confirm that the match is successful, notifies the user mark module.
14. distributing device according to claim 13, it is characterized in that, described user's mark module, pixel region specifically for the image information to the match is successful carries out user's mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, the user characteristics graphics template ID that this mark is corresponding, the expired time of mark; And cover the floating layer of transparent Flash on the video image of described pixel region, and according to marked region starting point, the terminal point coordinate in label information, drawing the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click.
15. distributing device according to claim 14, is characterized in that, this device also comprises: interest characteristics graphics template storehouse, for recording interest characteristics, interest attribute tags and interest characteristics graphics template ID;
Described characteristic matching module, also for when the uploaded videos, interest characteristics or interest attribute tags in the image information of the frame of video that obtains and interest characteristics graphics template storehouse are mated, when the match is successful, pixel region in described image information carries out the interest mark, and the information of mark comprises: the video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, interest characteristics graphics template ID, interest attribute tags that this mark is corresponding; Described label information is stored in interest characteristics graphics template storehouse.
16. distributing device according to claim 15, it is characterized in that, this device also comprises: the interest mark module, for obtain user's interest attribute by cookie file, find the information of interest mark of the video time point interest attributes match of current broadcasting in interest characteristics graphics template storehouse according to described interest attribute, cover the floating layer of transparent Flash according to the information of mark on the video image of the pixel region be labeled, according to the marked region starting point in label information, terminal point coordinate, draw the rectangular area of pixel region by semi-transparent line, the guiding user carries out mouse-over or click,
Described characteristic matching module, also when there is no at image information and user characteristics that the match is successful, notice interest mark module.
17. distributing device according to claim 14, is characterized in that, this device also comprises: customer data base, for recording user feature pattern data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute tags;
Described information issuing module; when mouse-over being detected or clicking user's mark; information according to user's mark institute mark; in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of user's mark.
18. distributing device according to claim 16; it is characterized in that; described information issuing module; also for detection of to mouse-over or while clicking the interest mark; information according to interest mark institute mark; in the retrieve user data storehouse, the user characteristics graph data of correspondence, issue corresponding pushed information according to the user characteristics graph data retrieved at the pixel region of interest mark.
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