CN103425670B

CN103425670B - A kind of method, apparatus and equipment providing a user content recommendation information

Info

Publication number: CN103425670B
Application number: CN201210153196.9A
Authority: CN
Inventors: 周达文
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2012-05-16
Filing date: 2012-05-16
Publication date: 2018-11-13
Anticipated expiration: 2032-05-16
Also published as: CN103425670A

Abstract

The object of the present invention is to provide a kind of method, apparatus and equipment providing a user content recommendation information.Include according to the method for the present invention：Obtain the user category information for the user for accessing webpage；Obtain it is corresponding with the webpage and with the relevant content recommendation information of the user category information, wherein the content recommendation information is for recommending web page content information in the webpage to the user；The content recommendation information is presented to the user.The advantage of the invention is that allowing users to be quickly obtained itself information of concern, reduce the time that user searches in the page, improves the efficiency that user obtains webpage information.

Description

A kind of method, apparatus and equipment providing a user content recommendation information

Technical field

The present invention relates to the method, apparatus that field of computer technology more particularly to a kind of user provide content recommendation information And equipment.

Background technology

In the prior art, user needs voluntarily to inquire interested content from webpage when browsing webpage.This undoubtedly can The efficiency that user obtains information is reduced, especially when webpage includes a large amount of content informations.

Therefore, how to recommend its in webpage may interested content to user, it has also become those skilled in the art need It solves the problems, such as.

Invention content

The object of the present invention is to provide a kind of method, apparatus and equipment providing a user content recommendation information.

According to an aspect of the present invention, a kind of computer implemented side for providing a user content recommendation information is provided Method, wherein the described method comprises the following steps：

A. the user category information for the user for accessing webpage is obtained；

B. obtain it is corresponding with the webpage and with the relevant content recommendation information of the user category information, wherein institute Content recommendation information is stated for recommending the web page content information in the webpage to the user；

C. the content recommendation information is presented to the user.

According to an aspect of the present invention, a kind of recommendation apparatus providing a user content recommendation information is additionally provided, In, the recommendation apparatus includes：

First acquisition device, the user category information for obtaining the user for accessing webpage；

Second acquisition device, for obtain it is corresponding with the webpage and with the relevant content of the user category information Recommendation information, wherein the content recommendation information is used to recommend the web page content information in the webpage to the user；

First is presented device, for the content recommendation information to be presented to the user.

According to an aspect of the present invention, a kind of computer equipment is also provided, wherein the computer equipment includes described Recommendation apparatus.

Compared with prior art, the present invention has the following advantages：1) it can obtain for recommending it accessing to user It and may be presented to the user, allow the user to fast with the recommendation information of the relevant web page content information of its point of interest in webpage Speed obtains itself information of concern, reduces the time that user searches in the page, improves the effect that user obtains webpage information Rate；2) content information that can be in the webpage that is accessed of extract real-time user, and select corresponding to the user category information of the user Content information, as the recommendation information for being supplied to the user so that the recommendation information of offer is more bonded user demand.

Description of the drawings

By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, of the invention other Feature, objects and advantages will become more apparent upon：

Fig. 1 is a kind of computer implemented method flow for providing a user content recommendation information of one aspect of the invention Figure；

Fig. 2 is the method flow diagram for providing a user content recommendation information of a preferred embodiment of the invention；

Fig. 3 is the structural schematic diagram of the recommendation apparatus for providing a user content recommendation information of one aspect of the invention；

Fig. 4 is the structural representation of the recommendation apparatus for providing a user content recommendation information of a preferred embodiment of the invention Figure.

Same or analogous reference numeral represents same or analogous component in attached drawing.

Specific implementation mode

Present invention is further described in detail below in conjunction with the accompanying drawings.

Fig. 1 illustrates a kind of computer implemented side for providing a user content recommendation information of one aspect of the invention Method flow chart.Include step S1, step S2 and step S3 according to the method for the present invention.Wherein, according to the method for the present invention may be used Realized by the recommendation apparatus in computer equipment, for example, by computer equipment such as application module, operating system, Processing controller etc. is realized.Wherein, the computer equipment be it is a kind of can be according to the program being previously stored, automatic, high speed Ground carries out the modernization intelligent electronic device of massive values computation and various information processings, and hardware includes but not limited to microprocessor Device, FPGA, DSP, embedded device etc..The computer equipment includes but not limited to user equipment and the network equipment.Wherein, institute It includes but not limited to computer, smart mobile phone, PDA etc. to state user equipment.The network equipment includes but not limited to single network clothes Device, the server group of multiple network servers composition of being engaged in or based on cloud computing (Cloud Computing) by a large amount of computers Or the cloud that network server is constituted, wherein cloud computing is one kind of Distributed Calculation, by the computer collection group of a group loose couplings At a super virtual computer.Wherein, the network residing for the user equipment or the network equipment includes but not limited to Internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network etc..

It should be noted that the user equipment and the network equipment are only for example, other are existing or are likely to occur from now on User equipment, the network equipment or network be such as applicable to the present invention, should also be included within the scope of the present invention, and to draw It is incorporated herein with mode.

In step sl, recommendation apparatus obtains the user category information for the user for accessing webpage.Wherein, the class of subscriber Information includes one or more class of subscribers.

Specifically, the mode that the recommendation apparatus obtains the user category information for the user for accessing webpage includes but unlimited In：

1) recommendation apparatus directly acquires the user category information of the pre-stored user；

2) recommendation apparatus obtains the user category information of the user from other equipment；

3) recommendation apparatus is believed according to the predetermined webpage classification for each webpage that the user accesses in the second predetermined amount of time Breath, determines the user category information of the user.Wherein, the predetermined webpage classification information includes one or more web page class Not.

Specifically, the predetermined webpage classification for each webpage that recommendation apparatus is accessed by the user in the second predetermined amount of time In one or more webpage classifications that information is included, class of subscriber of at least one webpage classification as the user is selected, To generate the user category information of the user.

For example, in 3 webpages that user User_1 is accessed in scheduled 1 hour, the predetermined webpage classification of webpage Web_1 Information includes " news " and " amusement " two webpage classifications；The predetermined webpage classification information of webpage Web_2 includes " amusement ", " money The predetermined webpage classification information of news " and " house property " three webpage classifications, webpage Web_3 includes " amusement " and " house property " two nets Page classification, then recommendation apparatus is by select " amusement " of occurrence number at most as User_1's in each webpage classification for being obtained Class of subscriber, to generate the user category information for including class of subscriber " amusement ".

Preferably, the predetermined webpage classification information includes multiple webpage classifications and the other weight letter of each web page class Breath, the user category information includes the weight information of multiple class of subscribers and each class of subscriber.

Then preferably, recommendation apparatus obtains the predetermined webpage for each webpage that the user accesses in the second predetermined amount of time Classification information, also, each webpage classification for including in each predetermined webpage classification information, recommendation apparatus is to it each Weight information under predetermined webpage classification information is counted and is handled, with according to statistical disposition as a result, selection is one or more Webpage classification obtains the weight information of selected class of subscriber as the class of subscriber, includes and based on institute to generate State the weight information that statistical disposition result generates the class of subscriber；Then, recommendation apparatus is according to selected one or more The weight information of class of subscriber and its each class of subscriber generates the user category information of the user.

For example, three webpage Web_3, Web_4 that user User_2 is accessed in recommendation apparatus the second predetermined amount of time of acquisition, The respective webpage classification informations of Web_5 are as shown in table 1 below：

Table 1

Then it is as shown in table 2 below to obtain each other average weight value of web page class for recommendation apparatus：

Webpage classification	Average weight value
		Swordsman	65%
Describing love affairs	20%
		It is military	42.5%
Science fiction	25%

Table 2

Then recommendation apparatus select the webpage classification " swordsman ", " military affairs " and " science fiction " of weight information rank front three as The class of subscriber of User_2, and using the mutual ratio of the other average weight value of three web page class as corresponding class of subscriber Weighted value, to generate the user category information of User_2 as shown in table 3 below：

Webpage classification	Weighted value
		Swordsman	49.0%
It is military	32.1%
		Science fiction	18.9%

Table 3

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to the limit of the present invention System, it should be appreciated by those skilled in the art that any according to the pre- of each webpage that the user accesses in the second predetermined amount of time Determine webpage classification information, determine the realization method of the user category information of the user, for example, all web page class that will be obtained It not should be included in the scope of the present invention in a manner of generating user category information etc. as class of subscriber.

It should be further noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to this hair Bright limitation, it should be appreciated by those skilled in the art that the realization side of any user category information for obtaining the user for accessing webpage Formula should be included in the scope of the present invention.

Then, in step s 2, recommendation apparatus obtains corresponding to the webpage and related with the user category information Content recommendation information, wherein the content recommendation information is used to recommend web page content information in the webpage to the user.

Wherein, the web page content information includes the content information that the webpage is included.Preferably, the web page contents Information includes but not limited to：1) link address information；2) text message；3) multimedia messages etc..

Preferably, the content recommendation information includes but not limited to：1) some or all of described web page content information is believed It ceases, for example, the URL of the need recommendation in webpage and Anchor Text information corresponding with the URL, in another example, recommendation is needed in webpage One or more text key words；2) it is used to introduce the recommendation information for the content information for needing to recommend in the webpage, for example, webpage The heading message of the middle video file that need to recommend and the poster thumbnail of the video file etc..

Specifically, the recommendation apparatus obtains corresponding with the webpage and relevant interior with the user category information Hold recommendation information mode include but not limited to：

1) recommendation apparatus is by selecting web page content information in the webpage, and according to selected web page content information, gives birth to At the content recommendation information for recommending the web page content information.Wherein, selected web page content information is corresponding interior Hold classification information with the user category information to match.

Wherein, which will be described in detail in reference to embodiment shown in Fig. 2.

2) recommendation apparatus selects recommended webpage in the relevant predetermined recommendation information library of user category information institute Content information is contained in the recommendation information in the webpage, as the content recommendation information.Wherein, the predetermined recommendation information The recommendation information for including in library is pre-acquiring.

For example, the user category information that recommendation apparatus obtains the user for accessing webpage Web_6 in step sl includes user Classification " house property ", recommendation apparatus pre-acquiring include character " building ", " location " with " house property " relevant predetermined recommendation information library, And " http:www.abc.com"；And recommendation apparatus judges to include keyword " building " in the text message of webpage Web_6, and Anchor Text is " http for the URL that the hyperlink of " ABC " is included in Web_6:Www.abc.com ", then recommendation apparatus is by character The content recommendation information of " building " as the text message for recommending Web_6, by character " http:Www.abc.com " conducts Content recommendation information for recommending the hyperlink " ABC " in Web_6.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to the limit of the present invention System, it should be appreciated by those skilled in the art that any acquisition is corresponding with the webpage and relevant with the user category information The realization method of content recommendation information, should be included in the scope of the present invention.

Then, in step s3, the content recommendation information is presented to the user in recommendation apparatus.

Wherein, the content should can be presented to determine to the user according to actual conditions and demand in those skilled in the art The mode of recommendation information, for example, content recommendation information is presented in and the mode in the relevant floating frame of the webpage, and example Such as, when content recommendation information includes keyword, the mode etc. that the keyword overstriking in the webpage is shown is no longer superfluous herein It states.

Further include step S5 (not shown) and step according to the method for the present invention as one of the preferred embodiment of the present invention S6 (not shown).

In step s 5, the selection operation that recommendation apparatus executes the content recommendation information according to the user determines The web page content information of user's selection.

Specifically, recommendation apparatus operates according to the user's choice, the net that the content recommendation information that user selects is recommended Page content information, the web page content information as user's selection.

Then, in step s 6, the web page content information that the user selects is presented to the user by recommendation apparatus.

Wherein, those skilled in the art should can determine according to actual conditions and demand in the webpage for selecting the user Hold the mode that information is presented to the user, for example, newly pop-up window is in a manner of playing the selected video file of user, again For example, by the mode etc. for showing position and jumping to the position comprising the selected text message of user of webpage, it is no longer superfluous herein It states.

Further include step S8 (not shown) according to the method for the present invention as one of the preferred embodiment of the present invention.

In step s 8, recommendation apparatus is according to the user class of each user for accessing the webpage in third predetermined amount of time Other information determines the webpage classification information of the webpage.Wherein, the user category information includes one or more user class Not.

Wherein, the recommendation apparatus is according to the class of subscriber of each user for accessing the webpage in third predetermined amount of time Information determines the mode of the webpage classification information of the webpage, the realization method 3 with abovementioned steps S1) described in recommendation apparatus According to the predetermined webpage classification information for each webpage that the user accesses in the second predetermined amount of time, the use of the user is determined The mode of family classification information is similar, and details are not described herein again.

According to the method for the present invention, can obtain may be with its point of interest in the webpage for recommending it accessing to user The recommendation information of relevant web page content information, and be presented to the user.It allows the user to be quickly obtained itself letter of concern Breath, reduces the time that user searches in the page, improves the efficiency that user obtains webpage information.

Fig. 2 illustrates the method flow diagram for providing a user content recommendation information of a preferred embodiment of the invention. Method according to the present embodiment includes step S1, step S2 and step S3.Wherein, the step S2 further comprises step S201 and step S202.

Step S1 is described in detail in the embodiment shown in referring to Fig.1, and is incorporated herein by reference, no longer superfluous It states.

In step s 201, recommendation apparatus in the webpage by selecting web page content information, wherein in selected webpage Hold the corresponding content type information of information with the user category information that recommendation apparatus obtains in step sl to match.

One of preferred embodiment as this step, recommendation apparatus are believed according to the content type information and the class of subscriber Whether breath contains the identical classification more than predetermined quantity, to judge the content type information and the user category information Whether match.

For example, recommendation apparatus includes content type " Europe by the web page contents classification information of the content information selected in webpage Continent ", " diplomacy ", " current events ", in the user category information that recommendation apparatus obtains in step sl comprising class of subscriber " amusement ", " Europe ", " current events ", then recommendation apparatus determine the identical classification for including in the content type information and the user category information Quantity 2, and judge 2 be more than predetermined quantity threshold value 1, then recommendation apparatus judge the content type information and the user category information Match.

One of preferred embodiment as this step, the content type information include multiple content types and each content The weight information of classification, the user category information include the weight information of multiple class of subscribers and each class of subscriber.

The same category that then recommendation apparatus is included according to the content type information and the user category information, with And weight information of the identical classification in the content type information and the weight in the user category information are believed Whether breath meets predefined weight condition, to judge whether the content type information and the user category information match.

Wherein, the predefined weight condition include but not limited to it is any can be according to the same category and this is mutually similar Other weight information, to judge condition that whether the content type information and the user category information match.Preferably, The predefined weight condition includes at least one of following：1) weight information of the same category in content classification information is more than Predefined weight threshold value；2) weight information of the same category in content classification information and its power in user category information The difference of weight information is less than predetermined difference value threshold value.

Specifically, recommendation apparatus includes but not limited to by the mode of selection web page content information in the webpage：

1) recommendation apparatus is met the optional web page content information of predetermined optional condition by selection in the webpage；And by described Selection needs the web page content information recommended in optional web page content information.Wherein, the corresponding content class of the web page content information Other information matches with the user category information.

Wherein, the predetermined optional condition is used to judge whether the content information of webpage to be significant content information or use It family may interested content information.Preferably, the predetermined alternative condition includes but not limited at least one of following：

A) content information is not belonging to scheduled redundancy library, includes scheduled meaningless letter in the redundancy library Breath, as web advertisement information, " " meaningless character information etc..

B) content information includes popular information.Wherein, those skilled in the art should can according to actual conditions and demand come really Surely judge whether the content information of selected webpage is the mode of popular information, for example, judging the interviewed of the content information Ask whether number is more than pre-determined number, in another example, it is pre- to judge that the number that the content information is searched in nearest 24 hours is more than Surely searched number etc., details are not described herein.

Wherein, the mode for obtaining the corresponding content type information of the optional web page content information includes but not limited to：a) Obtain pre-stored content type information corresponding with the optional web page content information；B) it is sent to network comprising described optional The request of the identification information of web page content information, to receive the content corresponding with the optional web page content information for carrying out automatic network Classification information；C) content type information corresponding with the optional web page content information is determined in real time.Wherein it is determined that with it is described can Select the mode of the corresponding content type information of web page content information that will be described in detail in the preferred embodiment of follow-up the present embodiment.

Specifically, recommendation apparatus is met the optional web page content information of predetermined optional condition by selection in the webpage；It connects It, recommendation apparatus obtains the corresponding content type information of the optional web page content information, to judge that the content type information is The user category information obtained in the no S1 with step matches, and works as and judge the content type information and the user category information When matching, using the optional web page content information as the web page content information for needing to recommend.

For example, the user category information that recommendation apparatus obtains in step sl include class of subscriber " amusement ", " Taiwan ", " star "；Recommendation apparatus selects the text message of webpage Web_7, and includes 10 before current standings heat in determining text message Door search key " star " and " wedding ", then recommendation apparatus determine text information be optional web page content information；Then, Recommendation apparatus is according to the title " news_taiwan " of text information, in the web page content information and content type locally to prestore Information is corresponded in table and is inquired, and it includes " the joy of content tab information to obtain the content type information corresponding to " news_taiwan " Pleasure ", " news " and " Taiwan ", then recommendation apparatus includes at least two according to scheduled content type information and user category information The matching rule of a identical classification determines the content type information of text message " news_taiwan " with recommendation apparatus in step The user category information obtained in rapid S1 matches, and selects text message " news_taiwan " as needing to recommend in Web_7 Web page content information.

2) by selecting one or more optional web page content informations to make in predetermined content information bank corresponding with the webpage To need the web page content information recommended, wherein the content type information corresponding to the content information for needing to recommend and institute User category information is stated to match.Wherein, meet predetermined optional condition comprising at least one in the predetermined content information bank Optional web page content information.

Wherein, recommendation apparatus determines predetermined content information corresponding with the webpage according to the identification information of the webpage Library；Then, recommendation apparatus obtains the letter of the content type corresponding to the web page content information for including in the predetermined content information bank Breath, to judge whether the content type information matches with the user category information obtained in step S1, when judging the content class When other information matches with the user category information, believe the optional web page content information as the web page contents for needing to recommend Breath.

Wherein, recommendation apparatus determines predetermined content information corresponding with the webpage according to the identification information of the webpage The mode in library includes but not limited to：A) by the mark of the middle inquiry webpage for the multiple predetermined content information banks being locally pre-stored Information, to obtain predetermined content information bank corresponding with the webpage；B) identification information of the webpage is sent to network, with Obtain predetermined content information bank corresponding with the webpage in network.

Wherein, recommendation apparatus obtains the corresponding content type of web page content information for including in the predetermined content information bank Information to judge whether the content type information matches with the user category information obtained in step S1, and is worked as and judges that this is interior When appearance classification information matches with the user category information, using the optional web page content information as the side of web page content information Formula, with aforementioned realization method 1) described in mode it is same or similar, details are not described herein again.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to the limit of the present invention System, it should be appreciated by those skilled in the art that any by selecting corresponding content type information to believe with class of subscriber in the webpage The realization method of the matched web page content information of manner of breathing, should be included in the scope of the present invention.

Then, in step S202, recommendation apparatus is generated according to selected web page content information for recommending the webpage The content recommendation information of content information.

Specifically, recommendation apparatus obtains some or all of selected web page content information information, and according to scheduled The presentation mode of content recommendation information, to correspondingly generate the content recommendation information for recommending the web page content information.

For example, the web page content information that recommendation apparatus obtains in step s 201 includes text message " news_taiwan ", The presentation mode of scheduled text message includes that text message itself and positioning is presented to its link, then recommendation apparatus, which obtains, is somebody's turn to do The title " news_taiwan " of text message and the link for positioning the web placement to text information, generate with The hyperlink of " news_taiwan ", the content recommendation information as text message " news_taiwan ".

In another example the web page content information that recommendation apparatus obtains in step s 201 includes picture Pic_1, scheduled picture The presentation mode of information includes that picture thumbnail and its description text is presented, then recommendation apparatus obtains Pic_1 in current web page Text is described, and generates the thumbnail of Pic_1, this is described into text and thumbnail as the content recommendation information of Pic_1.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to the limit of the present invention System, it should be appreciated by those skilled in the art that it is any according to selected web page content information, it generates for recommending the web page contents The realization method of the content recommendation information of information, should be included in the scope of the present invention.

Then, step S3 is described in detail in the embodiment shown in referring to Fig.1, and is incorporated herein by reference, It repeats no more.

One of preferred embodiment as the present embodiment, recommendation apparatus determine in the following manner in the optional webpage Hold the corresponding content type information of information：

1) when the web page content information includes link address information, by the webpage pointed by the link address information Webpage classification information as its corresponding content type information；

2) when the web page content information includes other web page content informations in addition to link address information, recommend dress Set the content type information that other web page content informations are determined according at least one of following information：

A) user category information of each user of other web page content informations is retrieved in the first predetermined amount of time.

Wherein, the user category information of each user of retrieval other web page contents in the first predetermined amount of time is obtained Mode include but not limited to：

I) each user of other web page contents of retrieval in pre-stored first predetermined amount of time is directly acquired User category information.

Ii each use of retrieval other web page contents in first predetermined amount of time from other equipment) is obtained The user category information at family.

Iii the user's mark for each user that other web page contents are retrieved in first predetermined amount of time) is obtained Know information, and obtains corresponding user category information according to the user identity information.For example, recommendation apparatus is obtained predetermined The user identity information User_3 of three users retrieved using the term comprising audio file title in period, User_4 and User_5, and inquired in pre-stored user category information library according to user identity information, it obtains respectively The user category information of User_3, User_4 and User_5.

Specifically, the recommendation apparatus is according to each of other web page content informations described in the retrieval in the first predetermined amount of time The user category information of a user determines the mode of the content type information of other web page content informations, with aforementioned reference The realization method 3 of the step S1 of embodiment illustrated in fig. 1) described in recommendation apparatus visited according to the user in the second predetermined amount of time The predetermined webpage classification information for each webpage asked determines that the mode of the user category information of the user is same or similar, this Place repeats no more.

B) the webpage classification information for each webpage that other described web page content informations are obtained is retrieved.

Wherein, the mode of the webpage classification information for each webpage that other described web page content informations of retrieval are obtained is obtained Including but not limited to：

I) the webpage classification for each webpage that other web page content informations described in pre-stored retrieval are obtained is directly acquired Information.

Ii the web page class for each webpage that other web page content informations are obtained described in the retrieval from other equipment) is obtained Other information.

Iii the banner information for each webpage that other web page contents are obtained described in one or many retrievals) is obtained, To obtain the webpage classification information of corresponding web page according to the banner information.

Specifically, the webpage for each webpage that the recommendation apparatus is obtained according to other described web page content informations of retrieval Classification information, come determine other web page content informations content type information mode, with it is aforementioned referring to Fig.1 shown in implement Recommendation apparatus is according to the class of subscriber of each user for accessing the webpage in third predetermined amount of time described in the step S8 of example Information determines that the mode of the webpage classification information of the webpage is similar, and details are not described herein again.

According to the method for the present embodiment, content information that can be in the webpage that is accessed of extract real-time user, and select and should The corresponding content information of user category information of user, as the recommendation information for being supplied to the user so that the recommendation of offer Breath is more bonded user demand.

Fig. 3 illustrates the structural representation of the recommendation apparatus for providing a user content recommendation information of one aspect of the invention Figure.Recommendation apparatus according to the present invention includes the first acquisition device 1, the second acquisition device 2 and first presentation device 3.

First acquisition device 1 obtains the user category information for the user for accessing webpage.Wherein, the user category information packet Include one or more class of subscribers.

Specifically, the mode that first acquisition device 1 obtains the user category information for the user for accessing webpage include but It is not limited to：

1) the first acquisition device 1 directly acquires the user category information of the pre-stored user；

2) the first acquisition device 1 obtains the user category information of the user from other equipment；

3) the third determining device (not shown) in the first acquisition device 1 is contained according to described in the second predetermined amount of time The predetermined webpage classification information for each webpage that user accesses, determines the user category information of the user.Wherein, described predetermined Webpage classification information includes one or more webpage classifications.

Specifically, the predetermined webpage for each webpage that third determining device is accessed by the user in the second predetermined amount of time In one or more webpage classifications that classification information is included, user class of at least one webpage classification as the user is selected Not, to generate the user category information of the user.

For example, in 3 webpages that user User_1 is accessed in scheduled 1 hour, the predetermined webpage classification of webpage Web_1 Information includes " news " and " amusement " two webpage classifications；The predetermined webpage classification information of webpage Web_2 includes " amusement ", " money The predetermined webpage classification information of news " and " house property " three webpage classifications, webpage Web_3 includes " amusement " and " house property " two nets Page classification, then third determining device by select in each webpage classification for being obtained " amusement " of occurrence number at most as The class of subscriber of User_1, to generate the user category information for including class of subscriber " amusement ".

Then preferably, third determining device obtains the predetermined of each webpage that the user accesses in the second predetermined amount of time Webpage classification information, also, each webpage classification for including in each predetermined webpage classification information, third determining device pair Its weight information under each predetermined webpage classification information is counted and is handled, with according to statistical disposition as a result, selection one A or multiple webpage classifications obtain the weight information of selected class of subscriber as the class of subscriber, include to generate And the weight information of the class of subscriber is generated based on the statistical disposition result；Then, third determining device is selected by One or more class of subscribers and its each class of subscriber weight information, generate the user category information of the user.

For example, three webpage Web_3 that user User_2 is accessed in third determining device the second predetermined amount of time of acquisition, The respective webpage classification information of Web_4, Web_5 is as shown in table 4 below：

Table 4

Then it is as shown in table 5 below to obtain each other average weight value of web page class for third determining device：

Table 5

The then webpage classification " swordsman ", " military affairs " and " science fiction " of third determining device selection weight information rank front three As the class of subscriber of User_2, and using the mutual ratio of the other average weight value of three web page class as corresponding user class Other weighted value, to generate the user category information of User_2 as shown in table 6 below：

Table 6

Then, the second acquisition device 2 obtain it is corresponding with the webpage and with the relevant content of the user category information Recommendation information, wherein the content recommendation information is used to recommend the web page content information in the webpage to the user.

Specifically, second acquisition device 2 obtains corresponding to the webpage and related with the user category information The mode of content recommendation information include but not limited to：

1) the second acquisition device 2 is believed by selecting web page content information in the webpage, and according to selected web page contents Breath generates the content recommendation information for recommending the web page content information.Wherein, selected web page content information corresponds to Content type information match with the user category information.

Wherein, which will be described in detail in reference to embodiment shown in Fig. 4.

2) the second acquisition device 2 in the relevant predetermined recommendation information library of user category information institute, recommended by selection Web page content information be contained in the recommendation information in the webpage, as the content recommendation information.Wherein, described to make a reservation for push away It is pre-acquiring to recommend the recommendation information for including in information bank.

For example, the user category information that the first acquisition device 1 obtains the user for accessing webpage Web_6 includes class of subscriber " house property ", recommendation apparatus pre-acquiring include character " building ", " location " with " house property " relevant predetermined recommendation information library, and "http:www.abc.com"；And second acquisition device 2 judge to include keyword " building " in the text message of webpage Web_6, And Anchor Text for the URL that the hyperlink of " ABC " is included is " http in Web_6:Www.abc.com ", then the second acquisition device 2 Content recommendation information by character " building " as the text message for recommending Web_6, by character " http: Www.abc.com " is as the content recommendation information for recommending the hyperlink " ABC " in Web_6.

Then, first device 3 is presented to the user presentation content recommendation information.

As one of the preferred embodiment of the present invention, recommendation apparatus according to the present invention further includes the second determining device (figure Do not show) and the second presentation device (not shown).

The selection operation that second determining device executes the content recommendation information according to the user determines that user selects Web page content information.

Specifically, the second determining device operates according to the user's choice, and the content recommendation information that user selects is recommended Web page content information, as user selection web page content information.

Then, the web page content information that the user selects is presented to the user by the second presentation device.

As one of the preferred embodiment of the present invention, recommendation apparatus according to the present invention further includes the 4th determining device (figure Do not show).

4th determining device according to the user category information of each user for accessing the webpage in third predetermined amount of time, Determine the webpage classification information of the webpage.Wherein, the user category information includes one or more class of subscribers.

Wherein, the 4th determining device is according to the user of each user for accessing the webpage in third predetermined amount of time Classification information determines the mode of the webpage classification information of the webpage, with aforementioned first acquisition device 1 according to the second predetermined time The predetermined webpage classification information for each webpage that the user accesses in section, determines the mode of the user category information of the user Similar, details are not described herein again.

Scheme according to the present invention, can obtain may be with its point of interest in the webpage for recommending it accessing to user The recommendation information of relevant web page content information, and be presented to the user.It allows the user to be quickly obtained itself letter of concern Breath, reduces the time that user searches in the page, improves the efficiency that user obtains webpage information.

Fig. 4 illustrates the knot of the recommendation apparatus for providing a user content recommendation information of a preferred embodiment of the invention Structure schematic diagram.Recommendation apparatus according to the present embodiment includes the first acquisition device 1, is contained in the first choosing of the second acquisition device 2 The presentation device 3 of generating means 202 and first selected device 201, be contained in the second acquisition device 2.

First acquisition device 1 is described in detail in reference to embodiment shown in Fig. 3, and is contained in by reference This, repeats no more.

First choice device 201 in the webpage by selecting web page content information, wherein selected web page content information The user category information that corresponding content type information is obtained with the first acquisition device 1 matches.

One of preferred operations scheme as the present apparatus, first choice device 201 is according to the content type information and institute State whether user category information contains identical classification more than predetermined quantity, come judge the content type information with it is described Whether user category information matches.

For example, first choice device 201 includes content by the web page contents classification information of the content information selected in webpage Classification " Europe ", " diplomacy ", " current events ", the first acquisition device 1 obtain user category information in comprising class of subscriber " amusement ", " Europe ", " current events ", then the determination of the first choice device 201 content type information is identical as include in the user category information Classification quantity 2, and judge 2 be more than predetermined quantity threshold value 1, then first choice device 201 judge the content type information and The user category information matches.

One of preferred operations scheme as the present apparatus, the content type information include multiple content types and each The weight information of content type, the user category information include the weight letter of multiple class of subscribers and each class of subscriber Breath.

Then first choice device 201 according to the content type information and the user category information included it is mutually similar Not, and, weight information of the identical classification in the content type information and in the user category information Whether weight information meets predefined weight condition, come judge the content type information and the user category information whether phase Match.

Specifically, first choice device 201 includes but not limited to by the mode of selection web page content information in the webpage：

1) the first sub- selection device (not shown) being contained in first choice device 201 is met by being selected in the webpage The optional web page content information of predetermined optional condition；Then, the second sub- selection device being contained in first choice device 201 (not shown) is by selecting the web page content information for needing to recommend in the optional web page content information.Wherein, which believes Corresponding content type information is ceased with the user category information to match.

Specifically, the first sub- selection device is by selecting the optional web page contents for meeting predetermined optional condition to believe in the webpage Breath；Then, the second sub- selection device obtains the corresponding content type information of the optional web page content information, to judge the content Classification information whether with the first acquisition device 1 obtain user category information match, and when judge the content type information and When the user category information matches, using the optional web page content information as the web page content information for needing to recommend.

For example, the user category information that the first acquisition device 1 obtains includes class of subscriber " amusement ", " Taiwan ", " star "； The text message of first sub- selection device selection webpage Web_7, and include 10 before current standings heat in determining text message Door search key " star " and " wedding ", then the first sub- selection device determine text information be optional web page contents letter Breath；Then, the second sub- selection device is according to the title " news_taiwan " of text information, in the web page contents locally to prestore It is inquired in information table corresponding with content type information, and it includes interior to obtain the content type information corresponding to " news_taiwan " Hold label information " amusement ", " news " and " Taiwan ", then the second sub- selection device is according to scheduled content type information and use Family classification information includes the matching rule of at least two identical classifications, determines the content class of text message " news_taiwan " The user category information that other information is obtained with the first acquisition device 1 matches, and select text message " news_taiwan " as The web page content information recommended is needed in Web_7.

2) first choice device 201 is one or more optional by being selected in predetermined content information bank corresponding with the webpage The web page content information that web page content information is recommended as needs, wherein interior corresponding to the content information for needing to recommend Hold classification information with the user category information to match.Wherein, meet comprising at least one in the predetermined content information bank The optional web page content information of predetermined optional condition.

Wherein, first choice device 201 determines corresponding with the webpage predetermined interior according to the identification information of the webpage Hold information bank；Then, first choice device 201 obtains corresponding to the web page content information for including in the predetermined content information bank Content type information, with judge the content type information whether the user category information phase obtained with the first acquisition device 1 Match, when judging that the content type information matches with the user category information, using the optional web page content information as need The web page content information to be recommended.

Wherein, first choice device 201 determines corresponding with the webpage predetermined interior according to the identification information of the webpage Hold information bank mode include but not limited to：A) by the middle inquiry webpage for the multiple predetermined content information banks being locally pre-stored Identification information, to obtain corresponding with webpage predetermined content information bank；B) identification information of the webpage is sent to Network, to obtain predetermined content information bank corresponding with the webpage in network.

Wherein, it is corresponding to obtain the web page content information for including in the predetermined content information bank for first choice device 201 Content type information, to judge the content type information, whether the user category information obtained with the first acquisition device 1 matches, And when judging that the content type information matches with the user category information, using the optional web page content information as webpage The mode of content information, with aforementioned realization method 1) described in the second sub- selection device mode of operation it is same or similar, herein It repeats no more.

Then, generating means 202 are generated according to selected web page content information for recommending the web page content information The content recommendation information.

Specifically, generating means 202 obtain some or all of selected web page content information information, and according to predetermined Content recommendation information presentation mode, to correspondingly generate the content recommendation information for recommending the web page content information.

For example, the web page content information that the first acquisition device 1 obtains includes text message " news_taiwan ", it is scheduled The presentation mode of text message includes that text message itself and positioning is presented to its link, then generating means 202 obtain this article The title " news_taiwan " of this information and the link for positioning the web placement to text information, generate with The hyperlink of " news_taiwan ", the content recommendation information as text message " news_taiwan ".

In another example the web page content information that first choice device 201 obtains includes picture Pic_1, scheduled pictorial information Presentation mode include that picture thumbnail and its description text is presented, then generating means 202 obtain Pic_1 in current web page and retouch Text is stated, and generates the thumbnail of Pic_1, this is described into text and thumbnail as the content recommendation information of Pic_1.

Then, the first presentation device 3 is described in detail in reference to embodiment shown in Fig. 3, and is wrapped by reference Contained in this, repeat no more.

2) it when the web page content information includes other web page content informations in addition to link address information, is contained in The first determining device (not shown) in recommendation apparatus determines other web page contents letter according at least one of following information The content type information of breath：

Iii the user's mark for each user that other web page contents are retrieved in first predetermined amount of time) is obtained Know information, and obtains corresponding user category information according to the user identity information.For example, the first determining device obtains The user identity information User_ of three users retrieved using the term comprising audio file title in predetermined amount of time 3, User_4 and User_5, and inquired in pre-stored user category information library according to user identity information, it obtains respectively The user category information of User_3, User_4 and User_5.

Specifically, first determining device is according to other described web page content informations of retrieval in the first predetermined amount of time Each user user category information, determine the mode of the content type information of other web page content informations, and it is aforementioned First acquisition device 1 of reference embodiment illustrated in fig. 3 is according to each webpage that the user accesses in the second predetermined amount of time Predetermined webpage classification information determines that the mode of the user category information of the user is same or similar, and details are not described herein again.

Specifically, each webpage that first determining device is obtained according to other described web page content informations of retrieval Webpage classification information, come determine other web page content informations content type information mode, with aforementioned with reference to shown in Fig. 3 The 4th determining device is according to the user category information of each user for accessing the webpage in third predetermined amount of time in embodiment, Determine that the mode of the webpage classification information of the webpage is similar, details are not described herein again.

According to the scheme of the present embodiment, content information that can be in the webpage that is accessed of extract real-time user, and select and should The corresponding content information of user category information of user, as the recommendation information for being supplied to the user so that the recommendation of offer Breath is more bonded user demand.

It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power Profit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims Variation includes within the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.This Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in system claims is multiple Unit or device can also be realized by a unit or device by software or hardware.The first, the second equal words are used for table Show title, and does not represent any particular order.

Claims

1. a kind of computer implemented method for providing a user content recommendation information, wherein the described method comprises the following steps：

B. obtain it is corresponding with the webpage and with the relevant content recommendation information of the user category information, wherein it is described interior Hold recommendation information to be used to recommend the web page content information in the webpage to the user；Wherein, the step b further comprise with Lower step：

B1 in the webpage by selecting web page content information, wherein the corresponding content type information of the web page content information with The user category information matches；Also, b2 is generated according to selected web page content information for recommending the web page contents The content recommendation information of information；

Wherein, when the web page content information includes other web page content informations in addition to link address information, the side Method further includes：

The content type information of other web page content informations is determined according at least one of following information：

The user category information of each user of other web page content informations is retrieved in the first predetermined amount of time；

The webpage classification information for each webpage that other described web page content informations of retrieval are obtained；

C. the content recommendation information is presented to the user.

2. according to the method described in claim 1, wherein, the step b1 includes the following steps：

By the optional web page content information for selecting to meet predetermined optional condition in the webpage；

By selecting the web page content information in the optional web page content information, wherein in the web page content information is corresponding Hold classification information with the user category information to match.

3. according to the method described in claim 2, wherein, in the content type information includes multiple content types and is each Hold the weight information of classification, the user category information includes the weight information of multiple class of subscribers and each class of subscriber.

4. according to the method in any one of claims 1 to 3, wherein the web page content information further includes chained address Information, wherein the corresponding content type information of the link address information includes webpage pointed by the link address information Webpage classification information.

5. according to the method described in claim 1, wherein, the step b includes the following steps：

In the relevant predetermined recommendation information library of the user category information, recommended web page content information is selected to be contained in Recommendation information in the webpage, as the content recommendation information.

6. according to the method in any one of claims 1 to 3, wherein the method is further comprising the steps of：

According to the selection operation that the user executes the content recommendation information, the web page content information of user's selection is determined；

The web page content information that the user selects is presented to the user.

7. according to the method in any one of claims 1 to 3, wherein the step a includes the following steps：

According to the predetermined webpage classification information for each webpage that the user accesses in the second predetermined amount of time, the use is determined The user category information at family.

8. according to the method described in claim 1, wherein, the method is further comprising the steps of：

According to the user category information for each user for accessing the webpage in third predetermined amount of time, the webpage is determined Webpage classification information.

9. providing a user the recommendation apparatus of content recommendation information, wherein the recommendation apparatus includes：

Second acquisition device, for obtain it is corresponding with the webpage and with the relevant commending contents of the user category information Information, wherein the content recommendation information is used to recommend the web page content information in the webpage to the user；Wherein, described Second acquisition device includes：

First choice device, for by selecting web page content information in the webpage, wherein the web page content information is corresponding Content type information matches with the user category information；

Generating means, for according to selected web page content information, generating for recommending the described interior of the web page content information Hold recommendation information；

Wherein, described to push away when the web page content information includes other web page content informations in addition to link address information Recommending device further includes：

First determining device, the content type for determining other web page content informations according at least one of following information Information：

10. recommendation apparatus according to claim 9, wherein second acquisition device includes：

First sub- selection device, for the optional web page content information by selecting to meet predetermined optional condition in the webpage；

Second sub- selection device, for by selecting the web page content information in the optional web page content information, wherein the net The corresponding content type information of page content information matches with the user category information.

11. recommendation apparatus according to claim 10, wherein the content type information include multiple content types and The weight information of each content type, the user category information include the weight of multiple class of subscribers and each class of subscriber Information.

12. the recommendation apparatus according to any one of claim 9 to 11, wherein the web page content information includes link Address information, wherein the corresponding content type information of the link address information includes net pointed by the link address information The webpage classification information of page.

13. recommendation apparatus according to claim 9, wherein second acquisition device includes：

Second selection device, for the relevant predetermined recommendation information library of the user category information, selection to be recommended Web page content information is contained in the recommendation information in the webpage, as the content recommendation information.

14. the recommendation apparatus according to any one of claim 9 to 11, wherein the recommendation apparatus further includes：

Second determining device, the selection operation for being executed to the content recommendation information according to the user determine that user selects The web page content information selected；

Second is presented device, and the web page content information for selecting the user is presented to the user.

15. the recommendation apparatus according to any one of claim 9 to 11, wherein first acquisition device further includes：

Third determining device, for the predetermined webpage classification according to each webpage that the user accesses in the second predetermined amount of time Information determines the user category information of the user.

16. recommendation apparatus according to claim 9, wherein the recommendation apparatus further includes：

4th determining device, for being believed according to the class of subscriber for each user for accessing the webpage in third predetermined amount of time Breath, determines the webpage classification information of the webpage.

17. a kind of computer equipment, wherein the computer equipment includes pushing away as described at least one of claim 9 to 16 Recommend device.