CN103368992B - Message push method and device - Google Patents

Abstract

The invention provides a message push method and a device. The method comprises the following steps: a message push request is received, wherein the push request includes a plurality of pieces of message data; at least one piece of the message data is extracted from the push request to serve as current processing data; a history push state of the current processing data is acquired, and if the current processing data is not pushed, the current processing data are set as message data which can be pushed; whether all the message data in the push request are extracted is judged, and if a few message data are not extracted, the step of extracting the message data is repeated; and if all the message data are extracted, a preset quantity of pieces of the message data which are selected from the set message data which can be pushed serve as the to-be-pushed message data of a current group, and the to-be-pushed message data is then transmitted to a client. The method and the device of the invention can solve the technical problems of the low server processing performance and the transmission resource waste in the prior art which are caused by the repetitive push of invalid message data during the message push process.

Description

A kind of information-pushing method and device

Technical field

The application is related to network data processing field, more particularly to a kind of information-pushing method and device.

Background technology

With developing rapidly for information technology, the interaction of the digitalized electron mode with electronics and electronic technology as means is got over More to popularize, and realize that the premise of this electronic interaction is accomplished by server and information pushing is carried out to client.Electronics Means of the mail as a kind of pushed information being widely used at present, which implements process and can be described as follows：

The variable included in the preset email template of mail assembling server search, and search from mail database and search The corresponding data of the variable that arrives, the variable for then recycling the data for finding to include in replacing template, finally in traversal postal After all variables that part template is included, email template is assembled into into the complete Email of an envelope sends to client and show.

As shown in figure 1, the one kind for email template represents form, wherein " dear $ names ... " position is for showing Show the region of address name, " $ names ... " is variable to be replaced.When mail assembling server is searched in email template When rope is to name variable, mail database will be inquired about automatically, therefrom search the name data for being used for replacing the variable, for example, look into The name data for finding is " Zhang San ", and mail assembling server is then using the variable " surname in data " Zhang San " replacement template Name ... ".So, mail after assembling is sent to client, and the content shown in address name region is " dear Zhang San ".

Also this can be replaced by according to the method described above similarly, for the product information variable included in template to wait to push Product information data, by server assemble after send to client.But, because mail assembling server mainly with product Information variable is relative to be should be principle to determine product information data to be pushed, this this may result in server this to assemble mail true Fixed product information data to be pushed even clicked on the data division for accessing with previously having pushed to client and being checked by user Or it is all identical.

In actual applications, above-mentioned pushed mistake and can be considered in certain period of time by the data that user knows Invalid data is no longer pushed to user terminal, but existing method for pushing but cannot be distinguished by out the partial invalidity data, and then When mail assembles server replacement products information variable, may selected part or void in whole data be substituted in template Carry out mail assembling process.If server is repeatedly assembled and sends some invalid product information data, a side to client Face will take the resource of other data of mail assembling server process, reduce the process performance of server；On the other hand also The waste of network transmission resource can be caused.If additionally, the product information for being pushed by Email every time is all duplicated now As also affecting user's to return point operation, causing the point rate of returning of mail to decline.

The content of the invention

Technical problems to be solved in this application are to provide a kind of information-pushing method, are carrying out to solve prior art It is low and waste the technology of transfer resource because repeating to push the server process performance that causes of invalid information data during information pushing Problem.

Present invention also provides a kind of information push-delivery apparatus, to ensure said method realization in practice and application.

In order to solve the above problems, this application discloses a kind of information-pushing method, comprises the steps：

The push request of receive information, the push request bag contain multiple information datas；

At least one information data is extracted as currently processed data from described push in request；

The history for obtaining the currently processed data pushes state, if the state that do not push, then will be described currently processed Data setting is can pushed information data；

Whether there is undrawn information data in judging the push request, if it is present return described extraction believing The step of breath data；If it does not exist, then from the information data conduct that preset number can be chosen in pushed information data of setting This batch of information to be pushed data, send to client.

Preferably, the judgment mode for not pushing state is specially：

The history for obtaining the currently processed data pushes status indicator, and does not push status indicator and compared with default It is right, if identical, judge that the history for deserving pre-processing data pushes state as state is not pushed.

Preferably, the judgment mode for not pushing state is specially：

The currently processed data are obtained as the number of times of information to be pushed data, if the number of times is zero, is judged The history for deserving pre-processing data pushes state not push state；If the number of times is not zero, this is obtained currently processed Data are used as the state after information to be pushed data is activation to client, if deserve pre-processing data do not checked by user, Judge that the history for deserving pre-processing data pushes state as state is not pushed.

Preferably, obtain currently processed data check state before, methods described also includes：

Respectively every batch information to be pushed data arrange the first exclusive link, treat comprising this batch in the first exclusive link The identity of pushed information data；

Set up the mapping table between every batch of information to be pushed data and its identity；

Judge whether to receive client transmission checks feedback information, if received, searches and checks anti-with described The batch of the corresponding information to be pushed data of the identity that includes in feedforward information, and this batch of information to be pushed packet is contained Information data check that state recording is to be checked by user；Otherwise, it is recorded as not checked by user.

Preferably, the judgment mode for not pushing state also includes：

If the currently processed data are obtained as being checked by user after information to be pushed data is activation to client Deserve the access state of pre-processing data, if the currently processed data are not accessed, judge to deserve pre-processing data History pushes state not push state.

Preferably, before the access state of currently processed data is obtained, methods described also includes：

It is respectively each information data and the second exclusive link is set, in the second exclusive link, includes this information data institute The identity of the information to be pushed data of category batch；

Set up the mapping table between each information data and identity；

Judge whether to receive the access feedback information of client transmission, if received, by the access feedback letter The the second exclusive access state for linking corresponding information data included in breath is recorded as being accessed；Otherwise, be recorded as not by Access.

Preferably, after the access state of information data being recorded as being accessed, methods described also includes：

Search the batch of the information to be pushed corresponding with the identity included in the access feedback information.

Preferably, described information method for pushing also includes：

In the case where the push state of each information data changes, the history of the real-time update information data is pushed State.

Preferably, described information method for pushing also includes：

Wait to push letter as this batch from the information data that preset number can be chosen in pushed information data of setting described Before breath data,

To can pushed information data sorting；

Information data can be chosen in pushed information data and is specially from setting：

According to it is described can pushed information data clooating sequence, choose preset number information data wait to push as this batch Information data.

Preferably, to can the mode of pushed information data sorting be specially：

The information data of user's access recently is chosen as reference data；

According to information attribute calculate can be between pushed information data and the reference data the degree of association, and press the degree of association Size to can pushed information data sorting；Described information attribute include product category, brand, title, the place of production, in price one Item is multinomial.

Correspondingly, disclosed herein as well is a kind of information push-delivery apparatus, the device includes：

Request reception unit is pushed, the push for receive information is asked, the push request bag contains multiple information datas；

Extraction unit, for extracting at least one information data as currently processed data from described push in request；

History pushes state acquiring unit, and the history for obtaining the currently processed data pushes state, if not Push state, then by the currently processed data setting being can pushed information data；

Transmitting element, for judging that described push whether there is in request undrawn information data, if it is present logical Know that the extraction unit continues to extract information data；If it does not exist, then can choose preset in pushed information data from what is set The information data of number is sent to client as this batch of information to be pushed data.

Preferably, the history pushes state acquiring unit and specifically includes：

Mark acquiring unit, the history for obtaining the currently processed data push status indicator；

Comparing unit, does not push status indicator and compares with default for the history is pushed status indicator, if It is identical, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

Preferably, the history pushes state acquiring unit and specifically includes：

Push times acquiring unit, for obtaining the currently processed data as the number of times of information to be pushed data, such as Really described number of times is zero, then judge that the history for deserving pre-processing data pushes state as state is not pushed；

State acquiring unit is checked, for being not zero as the number of times of information to be pushed data in the currently processed data When, obtain and deserve pre-processing data as the state after information to be pushed data is activation to client, if deserving preprocessing number According to not checked by user, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

Preferably, described information pusher also includes：

First link setting unit, arranges the first exclusive link for being respectively the every batch of information to be pushed data, and described the Identity comprising this batch of information to be pushed data in one exclusive link；

First corresponding relation sets up unit, and for setting up, every batch of information to be pushed data are corresponding between its identity to close It is table；

State recording unit is checked, feedback information is checked for judge whether to receive client transmission, if received Arrive, then search the batch with the information to be pushed data for checking that the identity that includes in feedback information is corresponding, and will Information data that this batch of information to be pushed packet contains checks that state recording is to be checked by user；Otherwise, be recorded as not by with Family is checked.

Preferably, the history pushes state acquiring unit and also includes：

Access state acquiring unit, in the currently processed data as information to be pushed data is activation to client And when being checked by user, obtain the access state for deserving pre-processing data, if the currently processed data are not accessed, sentence Surely the history for deserving pre-processing data pushes state not push state.

Preferably, described information pusher also includes：

Second link setting unit, arranges the second exclusive link for being respectively each information data, and described second is exclusive The identity of the information to be pushed data comprising the affiliated batch of this information data in link；

Second corresponding relation sets up unit, for setting up the mapping table between each information data and identity；

Access state recording unit, for judging whether to receive the access feedback information of client transmission, if received Arrive, then by the access state of the second corresponding information data of exclusive link for accessing and including in feedback information be recorded as by Access；Otherwise, it is recorded as not being accessed.

Preferably, described information pusher also includes：

Batch searching unit, what the identity for searching with include in the access feedback information was corresponding are waited to push The batch of information.

Preferably, described information pusher also includes：

State updating unit, in the case of changing in the push state of each information data, real-time update should The history of information data pushes state.

Preferably, described information pusher also includes：

Sequencing unit, for can pushed information data sorting；

The transmitting element, specifically for according to it is described can pushed information data clooating sequence choose preset number letter Breath data are used as this batch of information to be pushed data.

Preferably, the sequencing unit is specifically included：

Reference data chooses unit, for choosing the information data of user's access recently as reference data；

Sequence subelement, can associating between pushed information data and the reference data for being calculated according to information attribute Degree, and by the degree of association size to can pushed information data sorting；Described information attribute includes product category, brand, name Title, the place of production, one or more in price.

Compared with prior art, the application includes advantages below：The application obtains each information included in pushing request The history of data pushes state, in this, as judge the information data can become the alternative objects of this information pushing according to According to, be no longer only it is simple carry out matching between variable and data, this just can distinguish in certain period of time and be considered invalid Information data, and rejected during server process propelling data, it is to avoid server is to invalid information data Process, can just improve the process performance of server；Simultaneously as server is not processed to the partial invalidity information data, Would not also occur the situation of invalid information data is activation to client, which saves network transmission resource.Additionally, because The information that client user views is not in polyisomenism, moreover it is possible to which increase user returns point operation, lifts back some rates.

Description of the drawings

For the technical scheme being illustrated more clearly that in the embodiment of the present application, below will be to making needed for embodiment description Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present application, for For those of ordinary skill in the art, without having to pay creative labor, can be obtaining which according to these accompanying drawings His accompanying drawing.

Fig. 1 is a kind of intention for representing form of email template in prior art；

Fig. 2 is a kind of flow chart of information-pushing method embodiment 1 of the application；

Fig. 3 is the flow chart that condition adjudgement mode embodiment 1 is not pushed in the application；

Fig. 4 is the flow chart that condition adjudgement mode embodiment 2 is not pushed in the application；

Fig. 5 is the flow chart that condition adjudgement mode embodiment 3 is not pushed in the application；

Fig. 6 is a kind of flow chart of information-pushing method embodiment 2 of the application；

Flow charts of the Fig. 7 for a kind of information-pushing method embodiment 3 of the application；

Fig. 8 is a kind of flowchart of step 605 in information-pushing method embodiment 3；

Fig. 9 is a kind of structured flowchart of information push-delivery apparatus embodiment 1 of the application；

Figure 10 is the structured flowchart of history push state acquiring unit embodiment 1 in the application；

Figure 11 is the structured flowchart for checking state in the application information push-delivery apparatus for record；

Figure 12 is the structured flowchart of history push state acquiring unit embodiment 2 in the application；

Figure 13 is the structured flowchart in the application information push-delivery apparatus for record access state；

Figure 14 is the structured flowchart of history push state acquiring unit embodiment 3 in the application；

Figure 15 is a kind of structured flowchart of information push-delivery apparatus embodiment 2 of the application；

Figure 16 is a kind of structured flowchart of information push-delivery apparatus embodiment 3 of the application；

Figure 17 is the structured flowchart of sequencing unit in the application.

Specific embodiment

Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is carried out clear, complete Site preparation is described, it is clear that described embodiment is only some embodiments of the present application, rather than the embodiment of whole.It is based on Embodiment in the application, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made Embodiment, belongs to the scope of the application protection.

The application can be used in numerous general or special purpose computing system environment or configuration.For example：Personal computer, service Device computer, handheld device or portable set, laptop device, multicomputer system, including any of the above system or equipment Distributed computing environment etc..

The application can be described in the general context of computer executable instructions, such as program Module.Usually, program module includes execution particular task or realizes the routine of particular abstract data type, program, object, group Part, data structure etc..The application is put into practice in a distributed computing environment can also, in these distributed computing environment, by The remote processing devices connected by communication network are performing task.In a distributed computing environment, program module can be with In local and remote computer-readable storage medium including including storage device.

The application obtains the history of each information data and pushes state, and when its state is not to push state, is made For the alternative objects of this information pushing, this can distinguish the invalid information number crossed to client push in certain period of time According to, it is to avoid the partial invalidity data take the process resource of server, therefore can improve the process performance of server；Meanwhile, Due to will not be by the partial invalidity data is activation to client, moreover it is possible to save network transmission resource.Additionally, because client user The information for viewing is not in polyisomenism, moreover it is possible to which increase user returns point operation, lifts back some rates.

With reference to Fig. 2, the flow chart for showing a kind of information-pushing method embodiment of the application 1 may comprise steps of：

Step 101, the push request of receive information, the push request bag contain multiple information datas.

When server carries out information pushing to client, following two aspects information typically will be at least determined：One is this The user that information pushing is directed to, that is, determine the destination of information pushing, this can by match name variable and name data come Complete；Two is the object of this information pushing, that is, determine this information data pushed to user, in server search to information During variable, the stored data base of guarantor can be called automatically, information variable is completed to the matching of information data by data base, is found out Multiple information datas, and the request of the push comprising the plurality of information data is sent to server, to trigger server to invalid letter The rejecting process of breath data.

This step be database lookup to multiple information datas when, to server submit to push request.

Step 102, extracts at least one information data as currently processed data from described push in request.

After server receives push request, that is, it is triggered into invalid information data and rejects the stage, it is necessary first to will letter Breath data are extracted from push request, in case subsequently judging the effectiveness of each information data.The embodiment of the present application can be pressed Information data is extracted according in the following manner：

Server seriatim can extract information data successively from push request；Can also be according to number set in advance Successively from push request in extract information data, for example, server every time from push request in extract 5 information datas, to this 5 Individual information data carries out batch processed；Or, server can be with one by one or batches of from push request according to certain rule Middle extraction information data, for example, server carries out data extraction according to rule defined below：Letter in odd positions is extracted first Breath data, then extract the information data on even number position, in extraction process can be certainly single extraction can also be batch Extract, can extract successively in order to upset order extraction.Mode of the embodiment of the present application to extraction information data Do not limit, as long as all information datas for pushing that request bag contains can be traveled through.

Step 103, the history for obtaining the currently processed data push state, if the state that do not push, then will be described Currently processed data setting is can pushed information data.

Being considered currently processed data via the information data that step 102 is extracted (may include individual data, may also comprise Multiple data), its effectiveness is judged by server.Specifically, server is to push state according to the history of currently processed data To judge its effectiveness, if the history of currently processed data pushes status display not push, then it is assumed that this is currently processed Data are valid data, server set it to can pushed information data, wait as the alternative objects of this information pushing Next step process.And if the history of currently processed data pushes status display to push, then it is assumed that deserve pre-processing data For invalid data, the processing procedure of this information pushing is eliminated.

History to information data is judged in this step pushes the concrete mode that state is the state that do not push herein wouldn't be detailed State.

Step 104, whether there is undrawn information data in judging the push request, if it is present returning institute The step of stating extraction information data, i.e. step 102；If it does not exist, then execution step 105.

Step 105, waits to push from the information data that preset number can be chosen in pushed information data of setting as this batch Information data, sends to client.

The currently processed data that server determines are Jing after step 103 process, or are set to push as valid data Information data, or it is disallowable as invalid information data, and step 105 is primarily to select preset number from valid data Information to be pushed data is activation to client.But, before information to be pushed data are chosen, in addition it is also necessary to first carry out step 104 confirm whether travel through all of information data in push request at present.If also there is undrawn number in pushing request According to then return continues executing with step 102 and step 103, until completing to push the Effective judgement of all information datas in request. If there are no undrawn data in pushing request, server then from setting it is all can select in pushed information data it is pre- The information to be pushed data is activation of number is put to client.

The embodiment of the present application is rejected and is identified as invalid information data, and from effectively can choosing in pushed information data This information pushing is sent to the information to be pushed data of client, so that it may the resource for avoiding server process invalid data from consuming, The process performance of server is improve, and, it is to avoid to client transmissions invalid data, also save network transmission resource.

It should be noted that the valid data and invalid data in the embodiment of the present application be respectively provided with it is ageing, that is to say, that Valid data and invalid data are two relative concepies in a special time period.Specifically, server can be advance One special time period of setting, such as 15 days；Then the history for recording each data time period Nei pushes state, for server Use when information data effectiveness is judged；Finally at first the information of upper time segment record is done in subsequent time period Clearing is processed.So invalid within this time period data are possible to become valid data in subsequent time period, and in this time In section, effectively data then may become invalid data to client and after being known by user subsequent time period is pushed.

In addition, it is necessary to illustrate, the information data in the embodiment of the present application can be presented as video, audio frequency, picture or text This grade form, can cover the contents such as product recommendations, advertising, news popularization, for the form and content sheet of information data Application embodiment is not limited.

For the concrete judgment mode that state is not pushed in step 103, this application provides three kinds of implementations, below one One is simply introduced.

With reference to Fig. 3, the flow chart that condition adjudgement mode embodiment 1 is not pushed in showing the embodiment of the present application, can wrap Include following steps：

Step 201, obtains the currently processed data as the number of times of information to be pushed data, if the number of times is Zero, then judge that the history for deserving pre-processing data pushes state as state is not pushed；If the number of times is not zero, step is performed Rapid 202.

Step 202, obtains and deserves pre-processing data as the state after information to be pushed data is activation to client, if Deserve pre-processing data not checked by user, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

So-called valid data, refer to the information data not known by client user, therefore, the present embodiment can be from letter Judge in terms of ceasing data as whether being checked two by user after the number of times and data is activation of propelling data to client The effectiveness of data.Wherein, if a certain information data is zero as the number of times of information to be pushed data, illustrate server from The data-pushing more will not be checked for user to client and be known, therefore this information data is certain by the untreated data It is valid data.And for Zeng Zuowei information to be pushed data are by server process and send to the data of client, such as Fruit user is not switched on checking the information data that then the data substantially still fall within the data that user is unaware of, therefore this letter Breath data fall within valid data.The judge process of the data that increase has sent to this part but do not checked, moreover it is possible to ensure this Application embodiment judges the accuracy of effective information data, comprehensive and motility.

Realize that obtaining information data checks state this purpose, first have to ensure that record has each Information Number in server According to check state, below by server by E-mail mode to as a example by client push product information, to server remember Record product information data check that the process of state is simply introduced.

First, respectively every batch information to be pushed data arrange the first exclusive link, include in the first exclusive link The identity log_id of this batch of information to be pushed data.

In the example that product information is pushed by E-mail mode, this step can be presented as：It is that every envelope mail is arranged One exclusive link, that is to say, that an envelope mail just corresponds to the information to be pushed data of a batch.Can be by increasing in link The mode of padding string “ ＆log_id=1213232 " is realized." ＆ " represents the increased meaning, and " log_id=1213232 " is represented Mark log_id of this envelope mail is 1213232.It should be noted that log_id is the exclusive identity of mail, it is impossible to go out Show the same situations of the log_id of two envelope mails.

Secondly, set up the mapping table between every batch of information to be pushed data and its identity.

In the example that product information is pushed by E-mail mode, this step can be presented as：Generate postal as shown in table 1 The mapping table of part and mail log_id.

Table 1

log_id	The transmission time	Sending object
			1213231	2011-12-20 14:30:20	Zhang San
1213232	2011-12-21 15:30:00	Zhang San
			......	......	......

Finally, judge whether to receive client transmission checks feedback information, if received, searches and looks into described See the batch of the corresponding information to be pushed data of the identity included in feedback information, and by this batch of information to be pushed data Comprising information data check that state recording is to be checked by user；Otherwise, it is recorded as not checked by user.

In the example that product information is pushed by E-mail mode, this step can be presented as：According to the anti-of client Feedback judges whether mail is opened, and recording information data checks state.Will be accessed as which automatically when user opens mail The exclusive link of setting, the opening operation of user will be fed back to server by client, by server calls mail and mail Log_id mapping tables, determine that user opens that check is the mail for when sending, and by the state recording of the mail is finally Open mode, correspondingly by the state recording of the information data included in the mail to be checked by user.

Referring to table 2, show that server record checks that one kind of state represents form.

Table 2

Timing statisticses	log_id	Opening time
			2011-12-20	1213231	2011-12-20 15:30:00
2011-12-20	1213231	2011-12-20 15:30:00
			2011-12-21	1213232	2011-12-21 15:30:00
......	......	......

With reference to Fig. 4, the flow chart that condition adjudgement mode embodiment 2 is not pushed in showing the embodiment of the present application, can wrap Include following steps：

Step 301, obtains the currently processed data as the number of times of information to be pushed data, if the number of times is Zero, then judge that the history for deserving pre-processing data pushes state as state is not pushed；If the number of times is not zero, step is performed Rapid 302.

Step 302, obtains and deserves pre-processing data as the state after information to be pushed data is activation to client, if The currently processed data are not checked by user, then judge that the history for deserving pre-processing data pushes state as state is not pushed； If the currently processed data are checked by user, execution step 303.

Step 303, obtains the access state for deserving pre-processing data, if the currently processed data are not accessed, Judge that the history for deserving pre-processing data pushes state as state is not pushed.

In actual application, it is likely to appear in when user checks information data and does not access the data, and in day The situation of the information data once checked can be just accessed when having demand afterwards.For example, user has checked clothes for No. 10 in January, 2012 Multiple mobile phone productses information datas that business device sends, did not further clicked on access at that time, and in January, 2012 No. 15 have purchase The demand of mobile phone, it is to be understood that mobile phone productses information, now user go again to search the mobile phone productses that pushed of server Zeng Xiangqi Information data is just relatively difficult, or even it is also possible that because the data that user deletes server No. 10 push of in January, 2012 are led The situation that cause cannot be checked.

To solve the above problems, the embodiment of the present application is extended to the implication of valid data, and user is checked but not The information data of access is also defined as the information data that user is unaware of, so, when information data Effective judgement is carried out Can by the partial data be set as can pushed information data, alternately object is further processed by server again.

Similarly, to realize obtaining information data access state this purpose, first have to ensure that record has every in server The access state of individual information data, below by server by E-mail mode to as a example by client push product information, it is right The process of server record product information data access state is simply introduced.

First, it is respectively each information data and the second exclusive link is set, in the second exclusive link, includes this information The identity log_id of the information to be pushed data of the affiliated batch of data.

In the example that product information is pushed by E-mail mode, this step can be presented as：For mail include it is every Individual product information data arrange an exclusive link.Can be by increasing character string “ ＆log_id in the link of product information data =1213232 " mode is realized.Similarly, " ＆ " represents the increased meaning, and " log_id=1213232 " represents the product information Mark log_id of the mail belonging to data is 1213232.It should be noted that increasing to the word in product information data link Character string during symbol string will be linked with the mail comprising the product information data is increased to is consistent, and such server could area Which point user mail access which product information data sealed by.

Secondly, set up the mapping table between each information data and identity.

In the example that product information is pushed by E-mail mode, this step can be presented as：Generate and produce as shown in table 3 The mapping table of product information data and log_id.

Table 3

log_id	The transmission time	Sending object	Product information data
				1213231	2011-12-20 14:30:20	Zhang San	Blue evil spirit, Meizu ...
1213232	2011-12-21 15:30:00	Zhang San	Association, Fructus Mali pumilae ...
				......	......	......	......

Certainly, the product information data and log_id mapping tables shown in table 3 can be in the mail shown in table 1 and postal Increase product information data content, or the two independent tables arranged side by side with table 1 on the basis of part log_id mapping tables Lattice.

Finally, judge whether to receive the access feedback information of client transmission, if received, access anti-by described The the second exclusive access state for linking corresponding information data included in feedforward information is recorded as being accessed；Otherwise, it is recorded as It is not accessed.

In the example that product information is pushed by E-mail mode, this step can be presented as：According to the anti-of client Feedback judges whether product information data are accessed, the access state of recording product information data.When user accesses product information number According to when will access automatically the exclusive link that sets for which, client will by the access operational feedback of user to server, by The state recording of the feedback corresponding product information data is accessed state by server.

In addition, after being recorded as being accessed by the access state of information data, can also further search for The batch of the corresponding information to be pushed of the identity that includes in the access feedback information.

In the example that product information is pushed by E-mail mode, this step can be presented as：

Information of the server according to client feedback, calls product information data and log_id mapping tables, on the one hand Can determine which product information data user have accessed, on the other hand it may also be determined which that send by server user be (according to the exclusive link of product information data, server just can confirm that user to these product information data of envelope mail access Which product information data is have accessed, according to the log_id included in link, server just can confirm that user is by when Send which seal mail access these data), finally by two aspect information records of above-mentioned determination be this product information data Access state.

Referring to table 4, show that one kind of server record access state represents form.

Table 4

Timing statisticses	log_id	Opening time	Access product information data
				2011-12-20	1213231	2011-12-20 15:30:00	Blue evil spirit
2011-12-20	1213231	2011-12-20 15:30:00	Meizu
				2011-12-21	1213232	2011-12-21 15:30:00	Association
......	......	......	......

Certainly, the form of the server record access state shown in table 4 can check state table in the record shown in table 2 The content, or two separate tables arranged side by side with table 2 of product information data access state is increased on the basis of lattice.

With reference to Fig. 5, the flow chart that condition adjudgement mode embodiment 3 is not pushed in showing the embodiment of the present application, can wrap Include following steps：

Step 401, the history for obtaining the currently processed data push status indicator；

The history for obtaining is pushed status indicator and does not push status indicator and compare with default by step 402, if It is identical, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

In the present embodiment, it is that each information data arranges a flag for representing its history push state, for example, mark Position represents information data not push state for " 1 ", and flag is that " 0 " represents information data to push state.Server exists When carrying out data validity and judging, it is only necessary to read information data flag.This avoids the need for pushing away for storage information data Send number of times, check the information such as state, access state, save the memory space of server.

It should be noted that the history of information data pushes status indicator and being according to the push times of information data, checking What state and access state set.

With reference to Fig. 6, the flow chart for showing a kind of information-pushing method embodiment of the application 2 may comprise steps of：

Step 501, in the case where the push state of each information data changes, the real-time update information data History pushes state.

In actual applications, server can repeatedly to client push information, if server is to client push information Cycle be less than special time period set in advance, for example, server default special time period is 15 days, and pushed information Cycle is that 1 day, i.e. server all send information data to client daily, then server is receiving the information of client feedback After data mode (can be the state of checking or access state), the history for updating the information data is needed to push state, so Can guarantee that accuracy of the server when invalid information data are rejected next time.

Step 502, the push request of receive information, the push request bag contain multiple information datas.

Step 503, extracts at least one information data as currently processed data from described push in request.

Step 502 and 503 identical with the step 101 in embodiment 1 and 102, will not be described here.

Step 504, the history for obtaining the currently processed data push state, if the state that do not push, then will be described Currently processed data setting is can pushed information data.

In the present embodiment, after step 501 is updated history push state, need to obtain current in this step History after processing data updates pushes state.

For the judgment mode that information data does not push state can still take three kinds of implementations of above-mentioned introduction, by obtaining Take number of times of the information data as information to be pushed data, the access state judgement for checking state, information data of information data The history of information data pushes state, and here is omitted.

Step 505, whether there is undrawn information data in judging the push request, if it is present returning institute The step of stating extraction information data, i.e. step 503；If it does not exist, then execution step 506.

Step 506, waits to push from the information data that preset number can be chosen in pushed information data of setting as this batch Information data, sends to client.

With reference to Fig. 7, the flow chart for showing a kind of information-pushing method embodiment of the application 3 may comprise steps of：

Step 601, the push request of receive information, the push request bag contain multiple information datas.

Step 602, extracts at least one information data as currently processed data from described push in request.

Step 603, the history for obtaining the currently processed data push state, if the state that do not push, then will be described Currently processed data setting is can pushed information data.

Step 601,602 and 603 are identical with step 101,102 and 103 in embodiment 1, will not be described here.Additionally, It should be noted that if the history of server information data according to the information updating of client feedback pushes state, this What is obtained in step is the state after information data updates.

Step 604, whether there is undrawn information data in judging the push request, if it is present returning institute The step of stating extraction information data；If it does not exist, then execution step 605.

Step 605, to can pushed information data sorting.

Step 606, according to it is described can pushed information data clooating sequence, choose preset number information data as this Information to be pushed data are criticized, is sent to client.

For the information data that server chooses preset number N from alternative objects is used as a collection of information to be pushed data Method can have various implementations, for example, can choose top n and be set to push according to the order for extracting information data The data of information data are used as a collection of information to be pushed data；Can also randomly select it is N number of can pushed information data as a collection of Information to be pushed data；Mode that can also be as described in the embodiment, first to can pushed information be ranked up, then according still further to row The order of sequence chooses N number of data as a collection of information to be pushed data.

Certainly, in process of information push, can include that information data history pushes state and updates step and to can simultaneously The step of pushed information data sorting.

Referring to Fig. 8, show it is a kind of to can pushed information data sorting implementation, specifically may include following steps：

Step 701, chooses the information data of user's access recently as reference data.

Step 702, according to information attribute calculate can be between pushed information data and the reference data the degree of association, and press institute The size of the degree of association is stated to can pushed information data sorting；Described information attribute includes product category, brand, title, the place of production, valency One or more in lattice.

Because the information data that user accesses recently represents the nearest demand of user, therefore, the present embodiment is with user The data for accessing recently calculate the degree of association that each can be between pushed information data and the reference data respectively as reference data, Then according to degree of association size to can pushed information sequence, then to choose top n and the reference data degree of association by server maximum Used as information to be pushed data, the data for so selecting are and the maximally related data of user's request more to meet user to data Demand.

Below by E-mail mode to as a example by client push product information, the information-pushing method of the application is carried out It is simple to introduce.

First, mail assembling server calls email template, and the variable included in search pattern, if searching name Variable, then from mail database search name data, name variable " dear $ names ... " replaced with name data " Zhang San ", determines the destination that this mail sends.

Secondly, mail assembles server search to product information variable, and calls mail data library lookup product information number Then the multiple product information data for matching are added to send to mail assembling in push request according to, mail database and are serviced Device.For example, multiple product information data that mail database is matched are：Blue evil spirit, Meizu, association, Fructus Mali pumilae, Samsung.

Then, mail assembling server extracts product information data from push request, and judges each product information number According to history push state, determine the alternative objects of this information pushing.

By taking the embodiment 3 for not pushing condition adjudgement mode shown in Fig. 5 as an example, server obtains each product information data History push status indicator, respectively：Blue evil spirit (flag is 1), Meizu (flag is 1), association's (flag is 1), Herba Marsileae Quadrifoliae Really (flag is 1), Samsung (flag is 0), are then compared with the default status indicator " 1 " that do not push, find this Alternately the pushed product information data of object are：Blue evil spirit, Meizu, association, Fructus Mali pumilae.

Then, mail assembling server chooses blue evil spirit, 3 data of Meizu and association as this batch of product information number to be pushed According to being substituted in email template, assembling generates an envelope mail and sends to client.

It should be noted that assembling generate mail before, mail assembling server need respectively this envelope mail and The 3 product information data included in mail arrange exclusive link；And after assembling generates mail, mail assembling server is also Need to preserve the information of this envelope mail, including：Mail piece identifiers log_id, post time, mail sending object, mail are included Product information data.The information of preservation is as shown in the table：

log_id	The transmission time	Sending object	Product information data
				1213231	2011-12-20 14:30:20	Zhang San	Blue evil spirit, Meizu, association

Finally, mail assembles the information of server statistics client feedback, and updates this envelope mail bag according to feedback information The history of the product information data for containing pushes state, is accurately determined according to the state after renewal when pushing product information so as to next time Alternative objects.

The information of statistics is as shown in the table：

log_id	Timing statisticses	Object of statistics	Opening time	Access data
					1213231	2011-12-21	Zhang San	2011-12-20 15:30:00	Blue evil spirit

The history of blue evil spirit will be pushed status indicator according to the result of upper table statistics and is updated to by mail assembling server " 0 ", and the history push status indicator of Meizu and association is still " 1 ", so far just completes the application information-pushing method to visitor The all processes of family end subscriber promotion product information.

It is further to note that in a default special time period, (rule of thumb data statisticss understand that general user exists As soon as seeing 15 days of envelope mail afterwards, the product information data to including in mail there are not impression, therefore can be by special time Section is set as 15 days) complete after, before starting next special time period, mail assembling server is needed all over products information Data historic state mark be initialized as " 1 ", will all over products information data be accordingly to be regarded as not crossing to client push Valid data.

It is corresponding with a kind of method provided by information-pushing method embodiment of above-mentioned the application 1, referring to Fig. 9, the application A kind of information push-delivery apparatus embodiment 1 is additionally provided, in the present embodiment, the device can include：

Request reception unit 801 is pushed, the push for receive information is asked, the push request bag contains multiple Information Numbers According to.

Extraction unit 802, for extracting at least one information data as currently processed data from described push in request.

History pushes state acquiring unit 803, and the history for obtaining the currently processed data pushes state, if State is not pushed, then by the currently processed data setting being can pushed information data.

Transmitting element 804, for judging that described push whether there is in request undrawn information data, if it does, Then notify that the extraction unit continues to extract information data；If it does not exist, then can choose in pushed information data from setting The information data of preset number is sent to client as this batch of information to be pushed data.

The embodiment of the present application obtain each information data history push state, and with history push state as judge according to According to, determine information data can alternately object, further chosen by server and be defined as information to be pushed data is activation extremely Client.In order to avoid the invalid data that client user has been known takes server process resource and network transmission resource, The embodiment of the present application only by history push state be the data that do not push alternately object for server selection process.Send to The data of client are the data that user is not known by, moreover it is possible to which increase user returns point operation, improves back some rates.

Further, the history in the embodiment of the present application pushes state acquiring unit and can adopt three kinds of specific implementations, Below which is constituted and is introduced one by one.

Do not push that the method provided by condition adjudgement mode embodiment 1 is corresponding with above-mentioned, referring to Figure 10, the application is also carried State acquiring unit embodiment 1 is pushed for history, in the present embodiment, the unit can include：

Push times acquiring unit 901, obtains the currently processed data as the number of times of information to be pushed data, if The number of times is zero, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

Check state acquiring unit 902, for the currently processed data as information to be pushed data number of times not When being zero, obtain deserve pre-processing data as information to be pushed data is activation to client after check state, if deserve Pre-processing data do not checked by user, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

The application mainly rejects the invalid data for having been known by user, and selects in the valid data for never knowing for user Information to be pushed data is activation is taken out to client.Therefore the present embodiment from information data as the number of times for treating propelling data and Check in terms of state two to judge the effectiveness of data after data is activation to client.For as information to be pushed data time For number is zero data, which is necessarily valid data, and for the data that number of times is not zero then need further to pass through data Check state to judge whether which is known to the user.

The method provided by condition adjudgement mode embodiment 1 is not pushed for above-mentioned, in order to realize obtain Information Number it is investigated that State this purpose is seen, as shown in figure 11, the pusher of the application also includes：

First link setting unit 1001, arranges the first exclusive link, institute for being respectively every batch of information to be pushed data State the identity comprising this batch of information to be pushed data in the first exclusive link；

First corresponding relation sets up unit 1002, right between every batch of information to be pushed data and its identity for setting up Answer relation table；

State recording unit 1003 is checked, feedback information is checked for judge whether to receive client transmission, if Receive, then search the batch with the information to be pushed data for checking that the identity that includes in feedback information is corresponding, And the information data for containing this batch of information to be pushed packet checks that state recording is to be checked by user；Otherwise, it is recorded as not Checked by user.

Do not push that the method provided by condition adjudgement mode embodiment 2 is corresponding with above-mentioned, referring to Figure 12, the application is also carried State acquiring unit embodiment 2 is pushed for history, in the present embodiment, the unit can include：

Push times acquiring unit 1101, number of times of the acquisition currently processed data as information to be pushed data, such as Really described number of times is zero, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

Check state acquiring unit 1102, for the currently processed data as information to be pushed data number of times not When being zero, obtain and deserve pre-processing data as the state after information to be pushed data is activation to client, if the current place Manage data not checked by user, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

Access state acquiring unit 1103, in the currently processed data as information to be pushed data is activation to visitor Family end when being checked by user, obtains the access state for deserving pre-processing data, if the currently processed data are not accessed, Then judge that the history for deserving pre-processing data pushes state as state is not pushed.

In actual application, it is likely to appear in when user checks information data and does not access the data, and in day The situation of the information data once checked can be just accessed when having demand afterwards.Therefore, user is checked but is not visited in the present embodiment The information data asked is also defined as the information data that user is unaware of, and such server just can be again using this data as standby Object is selected further to process.

The method provided by condition adjudgement mode embodiment 2 is not pushed for above-mentioned, in order to realize obtain Information Number it is investigated that State this purpose is seen, referring to Figure 13, the pusher of the application also includes：

Second link setting unit 1201, arranges second exclusive link for being respectively each information data, and described second The identity of the information to be pushed data comprising the affiliated batch of this information data in exclusive link；

Second corresponding relation sets up unit 1202, for setting up the corresponding relation between each information data and identity Table；

Access state recording unit 1203, for judging whether to receive the access feedback information of client transmission, if Receive, then the second exclusive access state for linking corresponding information data included in the access feedback information is recorded as It is accessed；Otherwise, it is recorded as not being accessed.

After the state of server record information data is for accessed state, can also further record client user is The information data accessed in the information to be pushed data of which batch, correspondingly, as shown in figure 13, described information pushes dress Putting also includes：

Batch searching unit 1204, the identity for searching with include in the access feedback information is corresponding to be treated The batch of pushed information.

Do not push that the method provided by condition adjudgement mode embodiment 3 is corresponding with above-mentioned, referring to Figure 14, the application is also carried State acquiring unit embodiment 3 is pushed for history, in the present embodiment, the unit can include：

Mark acquiring unit 1301, the history for obtaining the currently processed data push status indicator；

Comparing unit 1302, does not push status indicator and compares with default for the history is pushed status indicator, If identical, judge that the history for deserving pre-processing data pushes state as state is not pushed.

To reach the purpose for rejecting invalid data, the present embodiment pushes status indicator to judge by the history of information data The effectiveness of data.When the history of information data push status indicator with it is default do not push status indicator it is identical when, then this is counted According to be considered as effectively can pushed information data, if different from the default status indicator that do not push, the data are considered as into invalid number According to rejecting.So server does not need the push times of storage information data, checks the information such as state, access state, saves The memory space of server.

It is corresponding with a kind of method provided by information-pushing method embodiment of above-mentioned the application 2, referring to Figure 15, the application A kind of information push-delivery apparatus embodiment 2 is additionally provided, in the present embodiment, the device can include：

Request reception unit 1401 is pushed, the push for receive information is asked, the push request bag contains multiple information Data.

Extraction unit 1402, for extracting at least one information data as currently processed number from described push in request According to.

History pushes state acquiring unit 1403, and the history for obtaining the currently processed data pushes state, if Not push state, then by the currently processed data setting being can pushed information data.

Transmitting element 1404, for judging that described push whether there is in request undrawn information data, if it does, Then notify that the extraction unit continues to extract information data；If it does not exist, then can choose in pushed information data from setting The information data of preset number is sent to client as information to be pushed data.

State updating unit 1405, in the case of changing in the push state of each information data, in real time more The history of the new information data pushes state.

In actual applications, server can repeatedly to client push information, if server is to client push information Cycle be less than special time period set in advance, for example, server default special time period is 15 days, and pushed information Cycle is that 1 day, i.e. server all send information data to client daily, then server is receiving the information of client feedback After data mode (can be the state of checking or access state), the history for updating the information data is needed to push state, so Can guarantee that accuracy of the server when invalid information data are rejected next time.

It is corresponding with a kind of method provided by information-pushing method embodiment of above-mentioned the application 3, referring to Figure 16, the application A kind of information push-delivery apparatus embodiment 3 is additionally provided, in the present embodiment, the device can include：

Request reception unit 1501 is pushed, the push for receive information is asked, the push request bag contains multiple information Data.

Extraction unit 1502, for extracting at least one information data as currently processed number from described push in request According to.

History pushes state acquiring unit 1503, and the history for obtaining the currently processed data pushes state, if Not push state, then by the currently processed data setting being can pushed information data.

Sequencing unit 1504, for can pushed information data sorting.

Referring to Figure 17, used as a kind of implementation of sequencing unit, the unit can include：

Reference data chooses unit 1601, for choosing the information data of user's access recently as reference data.

Sequence subelement 1602, for pass that can be between pushed information data and the reference data according to information attribute calculating Connection degree, and by the degree of association size to can pushed information data sorting；Described information attribute include product category, brand, Title, the place of production, one or more in price.

Transmitting element 1505, for judging that described push whether there is in request undrawn information data, if it does, Then notify that the extraction unit continues to extract information data；If it does not exist, then according to it is described can pushed information data sequence Order chooses the information data of preset number as information to be pushed data, sends to client.

The mode that transmitting element selects the information to be pushed data of preset number N from alternative objects is varied, is N number of information to be pushed data for selecting are enabled to meet user's request, the number that the present embodiment is accessed recently with user as far as possible According to the degree of association that each can be between pushed information data and the reference data as reference data, is calculated respectively, then according to association Degree size is to after pushed information sequence, then choosing the data of top n and reference data degree of association maximum as treating by server Pushed information data.

It should be noted that the application information push-delivery apparatus can include that state updating unit and sequencing unit can simultaneously.

It should be noted that each embodiment in this specification is described by the way of progressive, each embodiment weight Point explanation is all difference with other embodiment, between each embodiment identical similar part mutually referring to. For system class embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, related part ginseng See the part explanation of embodiment of the method.

Finally, in addition it is also necessary to explanation, herein, such as first and second or the like relational terms be used merely to by One entity or operation are made a distinction with another entity or operation, and are not necessarily required or implied these entities or operation Between there is any this actual relation or order.And, term " including ", "comprising" or its any other variant are anticipated Covering including for nonexcludability, so that a series of process, method, article or equipment including key elements not only includes that A little key elements, but also including other key elements being not expressly set out, or also include for this process, method, article or The intrinsic key element of equipment.In the absence of more restrictions, the key element for being limited by sentence " including ... ", not Exclude and also there is other identical element in the process including the key element, method, article or equipment.

Above a kind of information-pushing method provided herein and device are described in detail, it is used herein Specific case is set forth to the principle and embodiment of the application, and the explanation of above example is only intended to help and understands this The method and its core concept of application；Simultaneously for one of ordinary skill in the art, according to the thought of the application, concrete Will change in embodiment and range of application, in sum, this specification content is should not be construed as to the application's Limit.

Claims (14)

1. a kind of information-pushing method, it is characterised in that the method comprises the steps：

In the case where the push state of each information data changes, the history of the real-time update information data pushes shape State；

The push request of receive information, the push request bag contain multiple information datas；

At least one information data is extracted as currently processed data from described push in request；

The history for obtaining the currently processed data pushes state, if the state that do not push, then by the currently processed data Being set as can pushed information data；

Whether there is undrawn information data in judging the push request, if it is present returning the extraction Information Number According to the step of；If it does not exist, then the information data of preset number can be chosen as this batch in pushed information data from what is set Information to be pushed data, send to client；

Wherein, the judgment mode for not pushing state is specially：

The currently processed data are obtained as the number of times of information to be pushed data, if the number of times is zero, judges to deserve The history of pre-processing data pushes state not push state；If the number of times is not zero, pre-processing data is deserved in acquisition State is checked after as information to be pushed data is activation to client, if deserve pre-processing data do not checked by user, Judge that the history for deserving pre-processing data pushes state as state is not pushed.

2. method according to claim 1, it is characterised in that obtain currently processed data check state before, institute Stating method also includes：

Respectively every batch information to be pushed data arrange the first exclusive link, wait to push comprising this batch in the first exclusive link The identity of information data；

Set up the mapping table between every batch of information to be pushed data and its identity；

Judge whether to receive client transmission checks feedback information, if received, searches and checks feedback letter with described The batch of the corresponding information to be pushed data of the identity that includes in breath, and the letter that this batch of information to be pushed packet is contained Cease data checks that state recording is to be checked by user；Otherwise, it is recorded as not checked by user.

3. method according to claim 1 and 2, it is characterised in that the judgment mode for not pushing state also includes：

If the currently processed data are obtained and are deserved as being checked by user after information to be pushed data is activation to client The access state of pre-processing data, if the currently processed data are not accessed, judges to deserve the history of pre-processing data Push state is not push state.

4. method according to claim 3, it is characterised in that before the access state of currently processed data is obtained, institute Stating method also includes：

It is respectively each information data and the second exclusive link is set, comprising belonging to this information data batches in the second exclusive link The identity of secondary information to be pushed data；

Set up the mapping table between each information data and identity；

Judge whether to receive the access feedback information of client transmission, if received, by the access feedback information Comprising the access state of the second corresponding information data of exclusive link be recorded as being accessed；Otherwise, it is recorded as not being accessed.

5. method according to claim 4, it is characterised in that be recorded as being accessed it by the access state of information data Afterwards, methods described also includes：

Search the batch of the information to be pushed corresponding with the identity included in the access feedback information.

6. method according to claim 1 and 2, it is characterised in that methods described also includes：

In pushed information data the information data of preset number is chosen can as this batch information to be pushed number from what is set described According to before,

To can pushed information data sorting；

Information data can be chosen in pushed information data and is specially from setting：

According to it is described can pushed information data clooating sequence, choose preset number information data as this batch of information to be pushed Data.

7. method according to claim 6, it is characterised in that to can the mode of pushed information data sorting be specially：

The information data of user's access recently is chosen as reference data；

According to information attribute calculate can be between pushed information data and the reference data the degree of association, and by the big of the degree of association It is little to can pushed information data sorting；Described information attribute include product category, brand, title, the place of production, one in price or It is multinomial.

8. a kind of information push-delivery apparatus, it is characterised in that the device includes：

State updating unit, in the case of changing in the push state of each information data, the real-time update information The history of data pushes state；

Request reception unit is pushed, the push for receive information is asked, the push request bag contains multiple information datas；

Extraction unit, for extracting at least one information data as currently processed data from described push in request；

History pushes state acquiring unit, and the history for obtaining the currently processed data pushes state, if not pushing State, then by the currently processed data setting being can pushed information data；

Transmitting element, for judging that described push whether there is in request undrawn information data, if it is present notifying institute State extraction unit to continue to extract information data；If it does not exist, then preset number can be chosen in pushed information data from what is set Information data as this batch of information to be pushed data, send to client；

Wherein, the history pushes state acquiring unit and specifically includes：

Push times acquiring unit, for obtaining the currently processed data as the number of times of information to be pushed data, if institute It is zero to state number of times, then judge that the history for deserving pre-processing data pushes state as state is not pushed；

State acquiring unit is checked, for when the currently processed data are not zero as the number of times of information to be pushed data, Obtain deserve pre-processing data as information to be pushed data is activation to client after check state, if deserving preprocessing number According to not checked by user, then judge that the history for deserving pre-processing data pushes state as state is not pushed.

9. device according to claim 8, it is characterised in that described device also includes：

First link setting unit, arranges the first exclusive link for being respectively every batch of information to be pushed data, and described first is special Identity comprising this batch of information to be pushed data in category link；

First corresponding relation sets up unit, for setting up the corresponding relation between every batch of information to be pushed data and its identity Table；

State recording unit is checked, feedback information is checked for judge whether to receive client transmission, if received, The batch with the information to be pushed data for checking that the identity that includes in feedback information is corresponding is searched, and this batch is treated The information data that pushed information packet contains checks that state recording is to be checked by user；Otherwise, it is recorded as not checked by user.

10. device according to claim 8 or claim 9, it is characterised in that the history pushes state acquiring unit also to be included：

Access state acquiring unit, in the currently processed data as information to be pushed data is activation to client quilt When user checks, the access state for deserving pre-processing data is obtained, if the currently processed data are not accessed, judging should The history of currently processed data pushes state not push state.

11. devices according to claim 10, it is characterised in that described device also includes：

Second link setting unit, arranges the second exclusive link, the second exclusive link for being respectively each information data In comprising the affiliated batch of this information data information to be pushed data identity；

Second corresponding relation sets up unit, for setting up the mapping table between each information data and identity；

Access state recording unit, for judging whether to receive the access feedback information of client transmission, if received, The the second exclusive access state for linking corresponding information data included in the access feedback information is recorded as being accessed； Otherwise, it is recorded as not being accessed.

12. devices according to claim 11, it is characterised in that described device also includes：

Batch searching unit, for the lookup information to be pushed corresponding with the identity included in the access feedback information Batch.

13. devices according to claim 8 or claim 9, it is characterised in that described device also includes：

Sequencing unit, for can pushed information data sorting；

The transmitting element, specifically for according to it is described can pushed information data clooating sequence choose preset number Information Number According to as this batch of information to be pushed data.

14. devices according to claim 13, it is characterised in that the sequencing unit is specifically included：

Reference data chooses unit, for choosing the information data of user's access recently as reference data；

Sequence subelement, for the degree of association that can be between pushed information data and the reference data according to information attribute calculating, and Size by the degree of association is to can pushed information data sorting；Described information attribute includes product category, brand, title, product One or more in ground, price.