CN103312821A - Method and device for information pushing of receiver - Google Patents

Method and device for information pushing of receiver Download PDF

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Publication number
CN103312821A
CN103312821A CN2013102807627A CN201310280762A CN103312821A CN 103312821 A CN103312821 A CN 103312821A CN 2013102807627 A CN2013102807627 A CN 2013102807627A CN 201310280762 A CN201310280762 A CN 201310280762A CN 103312821 A CN103312821 A CN 103312821A
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recipient
data
information
user
priority
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CN103312821B (en
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许挺松
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Northern Boundary Of Imagination (beijing) Software Co Ltd
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Northern Boundary Of Imagination (beijing) Software Co Ltd
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Abstract

The invention provides a method and a device for information pushing of a receiver and relates to the field of internet. The method for the information pushing of the receiver comprises the steps of editing the priority of a plurality of data units in a data structure, wherein the type of each data unit is defined according to one or more preset parameters; obtaining user information of the receiver, wherein the user information include a plurality of user parameters; enabling the receiver to be matched with one or more data units according to the priority of the data units and the user information so as to confirm the type of the data unit the receiver belongs to; and pushing information to the receiver, wherein the pushing information corresponds to the type of the data unit the receiver belongs to. By adopting the implementation mode, flexible information pushing can be achieved.

Description

The recipient is carried out the method and apparatus of information pushing
Technical field
The present invention relates to internet arena, particularly a kind of method and apparatus that the recipient is carried out information pushing.
Background technology
In order to make the terminal use as the recipient can obtain more expediently required information, information transmission system can push the information of otherness according to variant hardware configuration or different custom etc. to different users, thus the accuracy that raising information is thrown in.
The mode more complicated of information pushing in the prior art is namely carried out the information transmission system exploitation in advance, in the system development stage corresponding conditions is set, to realize directed the propelling movement.When new propelling movement demand is arranged, need to carry out secondary development to this information transmission system, the quantities of development system is often larger again.
Summary of the invention
The embodiment of the invention provides a kind of method and apparatus that the recipient is carried out information pushing, to realize flexibly information pushing.
The present invention provides a kind of method that the recipient is carried out information pushing to achieve these goals, comprising: the priority of a plurality of data cells in the editing data structure, each data cell are one type that defines according to one or more default Parameter Conditions; Obtain recipient's user profile, user profile comprises a plurality of customer parameters; According to user profile, the recipient is mated with one or more data cells by the height of data unit priority, with the data cell type under definite recipient; And to recipient's propelling movement pushed information corresponding with the data cell type under the recipient.
In one embodiment, determine that the data cell type under the recipient comprises: which kind of Parameter Conditions the customer parameter of judging the recipient satisfies.
In one embodiment, customer parameter satisfies the Parameter Conditions in the minimum data cell of priority all the time.
In one embodiment, before the priority of a plurality of data cells, said method also comprises in the editing data structure: add new data element in data structure.
In one embodiment, said method also comprises: the parameter preset condition of changing a plurality of data cells.
The present invention provides a kind of device that the recipient is carried out information pushing to achieve these goals, this device comprises: editor module, the priority that is used for a plurality of data cells of editing data structure, each data cell are one type that defines according to one or more default Parameter Conditions; Acquisition module, for the user profile of obtaining the recipient, user profile comprises a plurality of customer parameters; Determination module is used for according to user profile, the recipient is mated with one or more data cells by the height of data unit priority, with the data cell type under definite recipient; And pushing module, be used for to recipient's propelling movement pushed information corresponding with the data cell type under the recipient.
In one embodiment, determination module comprises: judge submodule, be used for judging which kind of Parameter Conditions recipient's customer parameter satisfies.
In one embodiment, customer parameter satisfies the Parameter Conditions in the minimum data cell of priority all the time.
In one embodiment, said apparatus also comprises: add module, be used for adding new data element in data structure.
In one embodiment, said apparatus also comprises: the change module, and for the parameter preset condition of changing a plurality of data cells.
The present invention realizes different information pushing strategies by adjusting the priority of each data cell, and the change of strategy need not this information transmission system is carried out secondary development, has reduced the complexity of this system.
Description of drawings
Accompanying drawing described herein is used to provide a further understanding of the present invention, consists of the application's a part, does not consist of limitation of the invention.In the accompanying drawings:
Fig. 1 be the embodiment of the invention the recipient is carried out the flow chart of the method for information pushing;
Fig. 2 be the preferred embodiment of the present invention the recipient is carried out the flow chart of the method for information pushing;
Fig. 3 a is the morphological analysis schematic diagram of first preferred embodiment of the invention;
Fig. 3 b is the morphological analysis schematic diagram of second preferred embodiment of the invention;
Fig. 4 be the embodiment of the invention the recipient is carried out the structured flowchart of the device of information pushing;
Fig. 5 be first preferred embodiment of the invention the recipient is carried out the structured flowchart of the device of information pushing; Fig. 6 be second preferred embodiment of the invention the recipient is carried out the structured flowchart of the device of information pushing; And
Fig. 7 be third preferred embodiment of the invention the recipient is carried out the structured flowchart of the device of information pushing.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing the embodiment of the invention is described in further detail.At this, illustrative examples of the present invention and explanation thereof are used for explanation the present invention, but not as a limitation of the invention.
Referring now to accompanying drawing the present invention is described in further detail.The present invention can many different forms realize, should not be understood to only limit to the embodiment that set forth in this place.These embodiment only provide as example, in order to understand fully of the present invention for those skilled in the art provide.
The present embodiment provides a kind of method that the recipient is carried out information pushing, is applied in the information transmission system.Fig. 1 be the embodiment of the invention the recipient is carried out the flow chart of the method 100 of information pushing, as shown in Figure 1, the method comprising the steps of 102 to step 108.
In step 102, the priority of a plurality of data cells in the editing data structure, each data cell are one type that defines according to one or more default Parameter Conditions.
The recipient of the present embodiment indication is generally the terminal use.Data structure is arranged in information transmission system, and each data cell is corresponding one type in the data structure.
In step 104, obtain recipient's user profile, user profile comprises a plurality of customer parameters.
In step 106, according to user profile, the recipient is mated with one or more data cells by the height of data unit priority, with the data cell type under definite recipient.
In order to push exactly the information (information of different formats also is the information of otherness) of otherness to different terminal uses, can classify to the terminal use, and after assigning to the terminal use among each user type, push specific information for each user type again.Generally speaking, a terminal only belongs to a kind of data cell type, after determining its data cell type, need not to continue to mate with other data cells.
In step 108, to recipient's propelling movement pushed information corresponding with the data cell type under the recipient.
The present embodiment can be adjusted the priority of each data cell, realization is carried out different classification to a large number of users, thereby when the propelling movement demand changes, can carry out to the user information pushing of different modes, and need not this information transmission system is carried out secondary development, reduced the complexity of this system.
Fig. 2 be the preferred embodiment of the present invention the recipient is carried out the flow chart of the method 200 of information pushing.As shown in Figure 2, the method may further comprise the steps 202 to 206.
In step 202, can in configuration file, add new configuration order.
Configuration file is a kind of data structure, and configuration order is the part of configuration file, and the present embodiment is described the propelling movement flow process of information in detail take configuration file and configuration order as example.
The similar extendible data form of configuration file in this data form, comprises the type by one or more parameter-definitions; In the time need to increasing newtype on the basis of existing type, in this data form, newly increase row and get final product.
For example, table 1A is a data form, comprises two types of hd user and lite users in this form.
Table 1A
Type
Hd user
Lite user
According to user 1 and user's 2 user profile, judge that user profile satisfies the condition of which type, user 1 can be divided into the hd user type, user 2 is divided into the lite user type.
The classification situation is shown in table 1B:
Table 1B
Type The user 1 The user 2
Hd user Satisfy Do not satisfy
Lite user / Satisfy
According to different demands, can also expand this data form, the data form after the expansion is as follows:
Table 2
Type The user 1 The user 2
Hd user Satisfy Do not satisfy
Try user / Do not satisfy
Lite user / Satisfy
Below be a concrete configuration file:
Figure BDA00003467314900051
Comprise a plurality of configuration orders in this configuration file, comprise a kind of type in each configuration order, satisfy which kind of Parameter Conditions by judging the customer parameter in the user profile, can determine the type that the user is affiliated.
Below be a configuration order that is used for determining [hd] type:
$user_agent=>"Opera?Mobile",$branding=>"oupengmobile"
The title of pushed information represents with the form of bracket " [] ", can call corresponding pushed information by this title.
Pre-conditioned in each configuration order can be one or more conditions, can separate with half-angle comma or blank character between a plurality of conditions.Use CSV to represent between two conditions logical relation as "or", separate with blank character and represent " with " logical relation.
Each condition also has reference point to consist of by variable name, comparison operator.Symbol " $ " is arranged before the variable name; Comparison operator comprise greater than, less than, equal, do not wait, character string comprises and canonical coupling etc.; Reference point is user-defined value, can be numeral or character string, and character string is generally wrapped up with double quotation marks.
Oeprator in the above-mentioned configuration file and the relation of function are as follows:
Symbol Function
== Equal
!= Be not equal to
< Less than
> Greater than
<= Be less than or equal to
>= More than or equal to
=> Comprise character string
=) Comprise character string (case-insensitive)
~= The canonical coupling
!~ Canonical is not mated
Can find out from first configuration order of above-mentioned configuration file, the user who meets the following conditions belongs to [hd] type: comprise among " Opera Mobile " or " branding " in " user_agent " in the user profile that gets access to and comprise " oupengmobile ".The type is corresponding with [hd] information, [hd] is the typonym that satisfies the terminal use of above-mentioned condition, and [hd] information is the information that [hd] user is pushed, in like manner, [xx] information hereinafter represents that [xx] is the terminal use of arbitrary name to the information of [xx] user propelling movement.
The reading manner of other configuration orders in the above-mentioned configuration file is identical with the reading manner of configuration order above, does not repeat them here.
Read in the process of configuration file, need to carry out morphological analysis to configuration file, by finite state machine configuration file is carried out morphological analysis in the present embodiment, extract effective information.Fig. 3 a is the morphological analysis schematic diagram of first preferred embodiment of the invention, 3a is depicted as the state machine of analytical information title, shown in Fig. 3 a, start at state machine, and read that " after [", state machine thinks that what read later is the title of information, until run through "] ", "] read in this state machine power cut-off " before, state machine can be in the state of reading information title always.For example [hd] reading " after [", system reads h, needs only and also do not read "] ", and system can carry out read operation always, and the title of the content that reads as information, until run through "] of d back ", the just power cut-off of this state machine.
Fig. 3 b is the morphological analysis schematic diagram of second preferred embodiment of the invention, and 3b is depicted as the state machine of analysis condition, and shown in Fig. 3 b, state machine determines directly whether condition is set up when reading " 0 " or " 1 ".For example, read following configuration order:
[default]
1
The condition of this configuration order is 1, and namely condition is permanent sets up.
If not " 0 " or " 1 ", then by the order of variable V arible, comparison operator Comparison and value Value condition is analyzed.For example, read following configuration order:
[lite]
$branding=>"oupenglite"
" $ branding " is exactly Varible, "=" be exactly Comparison, " oupenglite " is exactly Value, after running through Varible, next system is thought can read a comparison operator, if do not read "=〉 " this moment, but reads the content of extended formatting, system can report an error, in like manner, run through "=", next system is thought can read a value, if read the content of extended formatting this moment, system also can report an error.By this state machine, can guarantee the accuracy of pre-conditioned form, thereby guarantee to be identified and to be moved.
Step 204, the priority of regulating allocation order.
A plurality of configuration orders in the configuration file that the present embodiment provides have different priority, in the situation that can determine user type by article one configuration order, can not read the second configuration order again.
Step 206 is obtained user profile.
Can obtain required user profile by user journal.
Step 208 is determined user type.
Still take above-mentioned configuration file as example, if comprise among " Opera Mobile " or " branding " in " user_agent " in the user profile and comprise " oupengmobile ", then this user is assigned to [hd] type, only in the situation that the user can't assign to [hd] type, this user just can be mated with next bar configuration order, to judge whether to assign to next type.
By in step 204, carrying out the adjustment of priority, can change this step to user's classification, thereby affect the type under the user.For example the condition of configuration order 1 is: $ user_agent=〉" Opera Mobile ", $ branding=〉" oupengmobile ", the condition of configuration order 2 is: $ channel_id~="/^2371_195/ ", the condition of configuration order 3 is: $ branding=〉" oupenglite ".The user profile of user A comprise ($ user_agent=〉" Opera Mobile ", $ channel_id~="/^2371_195/ ", $ branding=〉" oupengmobile "), the user profile of user B comprises ($ channel_id~="/^2371_195/ "), the user profile of user C comprise ($ channel_id~="/^2371_195/ ", $ branding=〉" oupenglite ").By adjusting the priority of configuration order, following different classification results can appear.
When the priority orders of configuration order was 1〉2〉3, user A was a class, and user B and user C are a class, and system pushes the information of configuration order 1 correspondence to user A, and pushed the message of configuration order 2 correspondences to user B; When the priority orders of configuration order was 2〉1〉3, user A, user B and user C were assigned to same type, and system pushes the information of configuration order 2 correspondences to these 3 users; When the priority orders of configuration order was 3〉2〉1, user C was a class, and user A and user B are a class, and system pushes the information of configuration order 3 correspondences to user C, and pushed the message of configuration order 2 correspondences to user A and user B.By adjusting the height of priority, the strategy that pushes of modification information neatly, thus push effective information to the user more exactly.
To the configuration order of new interpolation, also can when adding, adjust the priority of this configuration order.In the present embodiment, for example, add following data cell:
[new]
$branding=>"new?oupeng"
If namely one type terminal use meets the following conditions: comprise in " branding " of user profile " new oupeng ", then this user profile satisfies the condition of [new] type, thereby system is to terminal use's propelling movement [new] information of the type.If this configuration order is added on the first place of configuration file, then at first user profile and the condition of [new] type are mated, if user profile does not satisfy the condition of [new] type, again with the Condition Matching of user profile with [hd] type.If this data cell is added between the data cell at the data cell at [hd] information place and [try] information place, then at first user profile and the condition of [hd] type are mated, if user profile does not satisfy the condition of [hd] type, again user profile and the condition of [new] type are mated.
For any configuration order, can also make amendment to it, by changing the Parameter Conditions of one or more configuration orders, also can obtain different classification, thereby realize different information pushings.
The configuration order at [default] information place is last configuration order, has used a special logical condition " 1 " in this configuration order, represents the permanent establishment of this logical condition.Namely [default] information can be considered as the information of revealing all the details, and when a certain terminal use can't be subdivided into arbitrary user type, necessarily belongs to user type corresponding to [default] information, and the information of then revealing all the details is pushed to this terminal use.In other words, customer parameter satisfies the Parameter Conditions in the minimum configuration order of priority all the time.The existence of the information of revealing all the details is the needs that push tactful completeness and system robustness, and this pushed information can be pushed to all the remaining terminal uses outside above-mentioned each user type.
For example, resolution is the terminal use of the type more than 1024 * 768, and system can push the information X of high definition; Resolution is the terminal use of the type below 1024 * 768 and more than 800 * 600, and system can push common information Y; For the discontented terminal use who is enough to the type of upper condition, system can push the information Z that reveals all the details.
Step 210, information pushing that will be corresponding with user type is to the user.
By the adjusting to this configuration order priority, can change flexibly the propelling movement strategy, satisfy different propelling movement demands.
The present embodiment also provides a kind of device that the recipient is carried out information pushing.Fig. 4 be the embodiment of the invention the recipient is carried out the structured flowchart of the device 400 of information pushing.As shown in Figure 4, this device comprises editor module 402, acquisition module 404, determination module 406 and pushing module 408.
Editor module 402 is used for the priority of a plurality of data cells of editing data structure, and each data cell is one type that defines according to one or more default Parameter Conditions.
Acquisition module 404 is used for obtaining recipient's user profile, and user profile comprises a plurality of customer parameters.
Determination module 406 is used for according to user profile, the recipient is mated with one or more data cells by the height of data unit priority, with the data cell type under definite recipient.
Pushing module 406 is used for to recipient's propelling movement pushed information corresponding with the data cell type under the recipient.
Fig. 5 be first preferred embodiment of the invention the recipient is carried out the structured flowchart of the device 500 of information pushing.As shown in Figure 5, determination module 406 also comprises judges submodule 502, judges that submodule 502 is used for judging which kind of Parameter Conditions recipient's customer parameter satisfies.
Preferably, customer parameter satisfies the Parameter Conditions in the minimum data cell of priority all the time.
Fig. 6 be second preferred embodiment of the invention the recipient is carried out the structured flowchart of the device 600 of information pushing.As shown in Figure 6, this device also comprises interpolation module 602 on the basis of device 400, adds module 602 and is used for adding new data element in data structure.
Fig. 7 be third preferred embodiment of the invention the recipient is carried out the structured flowchart of the device 700 of information pushing.As shown in Figure 7, this device also comprises change module 702 on the basis of device 400, and change module 702 is used for changing the parameter preset condition of a plurality of data cells.
Those skilled in the art can also further recognize, unit and the algorithm steps of each example of describing in conjunction with embodiment disclosed herein, can realize with electronic hardware, computer software or the combination of the two, for the interchangeability of hardware and software clearly is described, composition and the step of each example described in general manner according to function in the above description.These functions are carried out with hardware or software mode actually, depend on application-specific and the design constraint of technical scheme.Those skilled in the art can specifically should be used for realizing described function with distinct methods to each, but this realization should not thought and exceeds scope of the present invention.
The method of describing in conjunction with embodiment disclosed herein or the step of algorithm can use the software module of hardware, processor execution, and perhaps the combination of the two is implemented.Software module can place the storage medium of any other form known in random asccess memory (RAM), internal memory, read-only memory (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or the technical field.
Above embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; it below only is the specific embodiment of the present invention; the protection range that is not intended to limit the present invention; within the spirit and principles in the present invention all, any modification of making, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. a method of the recipient being carried out information pushing is characterized in that, comprising:
The priority of a plurality of data cells in the editing data structure, each described data cell are one type that defines according to one or more default Parameter Conditions;
Obtain described recipient's user profile, described user profile comprises a plurality of customer parameters;
According to described user profile, described recipient is mated with one or more described data cells by the height of described data unit priority, with the data cell type under definite described recipient; And
To described recipient's propelling movement pushed information corresponding with the data cell type under the described recipient.
2. method according to claim 1 is characterized in that, determine that the data cell type under the described recipient comprises: which kind of described Parameter Conditions the described customer parameter of judging described recipient satisfies.
3. method according to claim 2 is characterized in that, described customer parameter satisfies the Parameter Conditions in the minimum described data cell of described priority all the time.
4. method according to claim 1 is characterized in that, before the priority of a plurality of data cells, described method also comprises in the editing data structure:
In described data structure, add new data element.
5. method according to claim 1 is characterized in that, described method also comprises:
Change the described parameter preset condition of described a plurality of data cells.
6. a device that the recipient is carried out information pushing is characterized in that, comprising:
Editor module, for the priority of a plurality of data cells of editing data structure, each described data cell is one type that defines according to one or more default Parameter Conditions;
Acquisition module, for the user profile of obtaining described recipient, described user profile comprises a plurality of customer parameters;
Determination module is used for according to described user profile, described recipient is mated with one or more described data cells by the height of described data unit priority, with the data cell type under definite described recipient; And
Pushing module is used for to described recipient's propelling movement pushed information corresponding with the data cell type under the described recipient.
7. device according to claim 6 is characterized in that, described determination module comprises: which kind of described Parameter Conditions the described customer parameter of judging described recipient satisfies.
8. device according to claim 7 is characterized in that, described customer parameter satisfies the Parameter Conditions in the minimum described data cell of described priority all the time.
9. device according to claim 6 is characterized in that, described device also comprises:
Add module, be used for adding new data element in described data structure.
10. device according to claim 6 is characterized in that, described device also comprises:
The change module is for the described parameter preset condition of changing described a plurality of data cells.
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CN104811461A (en) * 2014-01-24 2015-07-29 腾讯科技(深圳)有限公司 Data pushing method and data pushing device
CN107689981A (en) * 2017-05-05 2018-02-13 平安科技(深圳)有限公司 Data distribution systems and method
CN109035002A (en) * 2018-06-28 2018-12-18 考拉征信服务有限公司 A kind of matching process of data object, device, medium and electronic equipment

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CN102622374A (en) * 2011-01-31 2012-08-01 腾讯科技(深圳)有限公司 Method, device and system for information pushing
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CN107689981A (en) * 2017-05-05 2018-02-13 平安科技(深圳)有限公司 Data distribution systems and method
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CN109035002A (en) * 2018-06-28 2018-12-18 考拉征信服务有限公司 A kind of matching process of data object, device, medium and electronic equipment

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