CN103269443B - DTV new media integration of three networks value-added service general-purpose system platform - Google Patents

DTV new media integration of three networks value-added service general-purpose system platform Download PDF

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Publication number
CN103269443B
CN103269443B CN201310191226.XA CN201310191226A CN103269443B CN 103269443 B CN103269443 B CN 103269443B CN 201310191226 A CN201310191226 A CN 201310191226A CN 103269443 B CN103269443 B CN 103269443B
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service
user
platform
vod
management
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CN103269443A (en
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廖添祥
陈谊晖
冯灿辉
黄宏佳
潘尚然
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Guangdong Water Resources and Electric Power Vocational Technology Institute
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Guangzhou Weixin Information Science & Technology Development Co Ltd
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Abstract

The invention discloses DTV new media integration of three networks value-added service general-purpose system platform, comprising: business management system, operation support system, transmission equipment and terminal device; Described business management system is connected with described operation support system; Described business management system comprises broadcast control system, valued added applications service system and supplying system; Described supplying system is connected with described valued added applications service system with described broadcast control system respectively; Described broadcast control system comprises live broadcast system and VOD system, and described VOD system is connected with described live broadcast system. Adopt the present invention, possess the time shift of HD video service end and recording function, break away from the unicity of client platform, utilize broadband data services bussing technique simultaneously, realize cross-platform valued added applications service, and the basic data of user's initiative behavior is carried out to data mining analysis, precisely push program and advertisement.

Description

DTV new media integration of three networks value-added service general-purpose system platform
Technical field
The present invention relates to digital television techniques field, relate in particular to a kind of DTV new media integration of three networks value-added service general-purpose system platform.
Background technology
Along with the development of electronics and network technology, the new medias such as DTV progressively enter huge numbers of families, under State Council, SARFT's " digitlization integral translation " and " integration of three networks " Policy Background and technical specification, need structure one to transmit fast, cover Modern Communication system widely, can accelerate the strategic objective of Chinese Information Service Trade development and realization " integration of three networks ". But the problems such as business support system weakness that the value-added service of current development multimedia Unified Communication runs into, value-added service development are lack of standardization, numerous and diverse, the intelligent fixed terminal shortage of business interface specification.
Existing multi-media value-added business platform is all the system that solves the management of carrier class value added service of digital television based on internet, aspect HD video service because limit bandwidth is failed to accomplish high-definition live broadcasting and is experienced, the also performance recording function in unrealized high in the clouds. Existing value-added service is stronger to platform dependence, and same service can not be provided in different platform. On broadcasting, programme content do not accomplish to push content according to consumer taste.
Summary of the invention
Embodiment of the present invention technical problem to be solved is, a kind of DTV new media integration of three networks value-added service general-purpose system platform is provided, possess the time shift of HD video service end and recording function, break away from the unicity of client platform, utilize broadband data services bussing technique simultaneously, realize cross-platform valued added applications service, and the basic data of user's initiative behavior is carried out to data mining analysis, precisely push program and advertisement.
In order to solve the problems of the technologies described above, the embodiment of the present invention provides a kind of DTV new media integration of three networks value-added service general-purpose system platform, comprising: business management system, operation support system, transmission equipment and terminal device;
Described business management system is connected with described operation support system;
Described business management system comprises broadcast control system, valued added applications service system and supplying system; Described supplying system is connected with described valued added applications service system with described broadcast control system respectively, obtains the information such as user's current state, the SOT state of termination and systematic parameter, pushes program and advertisement to user;
Described broadcast control system comprises live broadcast system and VOD system, and described live broadcast system obtains live video stream by described transmission equipment from sub-headend, and with the RTP video streaming of IP based network to described terminal device; Described VOD system is connected with described live broadcast system, converts live video stream to VOD assets, and is integrated in programme.
As the improvement of such scheme, described live broadcast system comprises:
Real-time encoder, for by the live video stream encryption of obtaining from sub-headend;
Content obtaining server, for obtaining the MPEG-2 video flowing via the IP based network of described real-time encoder coding, and adopts RTP reliability transmission to described terminal device;
Electron playbill child system, for generating electronic program list according to the programme content of described content obtaining server and data.
As the improvement of such scheme, described VOD system comprises:
Record plan controller, for managing the plan of recording of programme televised live, realize programme televised live and record and convert to program request assets;
Media asset management unit, imports for realizing VOD assets, VOD information management and VOD interface interchange, and importing VOD assets can be by file encryption, converts specific video format to;
Recording and storing center, for storing the VOD of the encryption assets of described media asset management unit.
As the improvement of such scheme, described valued added applications service system comprises valued added applications backstage;
Described valued added applications service system adopts software development architecture and the B/S system architecture of MVC, is third party technology platform development application foreground;
Described valued added applications backstage is used WebService interface, dock by adopting soap protocol to realize interface with third party technology platform, the business that accesses third party technology platform is fitted in a set of service, utilizes broadband data services bussing technique that service is provided.
As the improvement of such scheme, described valued added applications service system also comprises User Status administration module, and described User Status management is used for realizing subscription authentication, user authority management, customer consumption record and application and uses record.
As the improvement of such scheme, described supplying system comprises:
User behavior data storehouse, the behavioural habits of recording user operation set-top box interface, the situation of browsing or watching program, the situation of browsing or watching program request, user arranges the situation of Set Top Box, the situation of access application;
User management center, according to the user behavior data segmentation user of described user behavior data storehouse record, and it is associated with product that segmentation user is carried out to various mandates;
Advertisement position data capture analyzing subsystem, carries out the various mandates result associated with product according to described user management center to segmentation user, on location advertising, shows specific ad content to specific user.
As the improvement of such scheme, described operation support system comprises operation support subsystem and business support subsystem.
As the improvement of such scheme, described operation support subsystem, for the basis instrument of management system, comprises network management subsystem and system management subsystem, between each subsystem, connects by unified bus.
As the improvement of such scheme, business support subsystem, for the integrated service operation management of the business of operatable object business and service, comprises charging, business, account and customer service.
As the improvement of such scheme, described terminal device comprises Set Top Box, all-in-one, mobile phone, personal computer and panel computer.
Implement the embodiment of the present invention, there is following beneficial effect:
The present invention utilizes terminal device to send a http request to sub-headend, and transmit a time parameter, the unicast video stream of the speed buffering obtaining from sub-headend, can directly jump to assigned picture, without waiting for I-frame and having accelerated the filling of buffering area, realize ICC fast channel and switch, promote user experience. Broadcast control system arranges live broadcast system in content obtaining, converts live content to VOD assets, and performance recording is integrated in service end, reduces client stores cost, realizes resource-sharing. Adopt Play System of the present invention to provide high-definition live broadcasting service for user, and solved by client recording and programs stored, be difficult to control the copyright problem of client recording program.
Moreover, the invention provides WebService interface, dock by adopting soap protocol to realize interface with third party technology platform, the business that accesses third party technology platform is fitted in a set of service, utilize broadband data services bussing technique that service is provided, the present invention is combined with every profession and trade value-added service, Internet service is introduced to the present invention, make the content of platform abundanter, serve more humane. Taking DTV as point of penetration, realize cross-platform valued added applications service, break away from the unicity of valued added applications client platform, greatly increase diversity and the practicality of class of business. Overcome in prior art value-added service stronger to value-added service platform dependence, be difficult to provide the problem of same services in different platform.
Finally, by the basic data of supplying system collection of the present invention and the behavior of recording user initiative, can push interested program to different user exactly, realize and precisely push programme content and advertisement, save the time of searching programs, also be conducive to the development of valued added applications business, for content innovation brings driving.
Brief description of the drawings
Fig. 1 is DTV new media integration of three networks value-added service general-purpose system platform structure schematic diagram of the present invention;
Fig. 2 is the structural representation of the broadcast control system of DTV new media integration of three networks value-added service general-purpose system platform of the present invention;
Fig. 3 is the structural representation of the supplying system of DTV new media integration of three networks value-added service general-purpose system platform of the present invention.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, the present invention is described in further detail.
In conjunction with Fig. 1, the embodiment of the present invention provides a kind of DTV new media integration of three networks value-added service general-purpose system platform, comprising: business management system 1, operation support system 2, transmission equipment 3 and terminal device 4;
Described business management system 1 is connected with described operation support system 2;
Described business management system 1 comprises broadcast control system 11, valued added applications service system 12 and supplying system 13; Described supplying system 13 is connected with described valued added applications service system 12 with described broadcast control system 11 respectively, obtains the information such as user's current state, the SOT state of termination and systematic parameter, pushes program and advertisement to user;
Described broadcast control system 11 comprises live broadcast system 111 and VOD system 112, and described live broadcast system 111 obtains live video stream by described transmission equipment 3 from sub-headend, and with the RTP video streaming of IP based network to described terminal device 4; Described VOD system 112 is connected with described live broadcast system 111, converts live video stream to VOD assets, and is integrated in programme.
In conjunction with Fig. 2, the embodiment of the present invention provides the broadcast control system of DTV new media integration of three networks value-added service general-purpose system platform.
Preferably, described live broadcast system 111 comprises:
Real-time encoder 1111, for by the live video stream encryption of obtaining from sub-headend;
Content obtaining server 1112, for obtaining the MPEG-2 video flowing of the IP based network of encoding via described real-time encoder 1111, and adopts RTP reliability transmission to described terminal device 4;
Electron playbill child system 1113, for generating electronic program list according to the programme content of described content obtaining server 1112 and data.
Terminal device 4 sends a http request to sub-headend, and transmit a time parameter, real-time encoder 1111 by described live broadcast system 111 is by the live video stream encryption of obtaining from sub-headend, utilizing content obtaining server 1112 by the RTP(Real-TimeProtocol of IP based network) video streaming is to terminal device 4, be decrypted and decode by terminal device 4, directly jump to assigned picture, without waiting for I-frame and having accelerated the filling of buffering area, realize ICC fast channel and switch, promote user experience.
Preferably, described VOD system 112 comprises:
Record plan controller 1121, for managing the plan of recording of programme televised live, realize programme televised live and record and convert to program request assets;
Media asset management unit 1122, imports for realizing VOD assets, VOD information management and VOD interface interchange, and importing VOD assets can be by file encryption, converts specific video format to;
Recording and storing center 1123, for storing the VOD of the encryption assets of described media asset management unit 1122.
Broadcast control system 11 arranges live broadcast system 111 in content obtaining, converts live content to VOD assets, imports VOD assets in the media asset management unit 1122 of VOD system 112, encrypt, be stored in recording and storing center 1123, and be integrated in programme, can review for all user's program requests. VOD system 112 can be adjusted by increasing memory device the recording time length of each channel according to the actual requirements, and in the time of lack of memory capacity, old program can be deleted automatically.
It should be noted that, prior art is adopt client time shift control and record, and not only has relatively high expectations for client device, increases client stores cost, and by client recording and programs stored, is difficult to control the copyright problem of client recording program.
Preferably, described valued added applications service system 12 comprises valued added applications backstage;
Described valued added applications service system 12 adopts software development architecture and the B/S system architecture of MVC, is third party technology platform development application foreground;
Described valued added applications backstage is used WebService interface, dock by adopting soap protocol to realize interface with third party technology platform, the business that accesses third party technology platform is fitted in a set of service, utilizes broadband data services bussing technique that service is provided.
Better, described valued added applications backstage is server, can adopt the server of the models such as the DL580-G7 of Hewlett-Packard, DL360-G7, DL360p.
Preferably, described valued added applications service system 12 also comprises User Status administration module, and described User Status management is used for realizing subscription authentication, user authority management, customer consumption record and application and uses record.
It should be noted that, the invention provides WebService interface, dock by adopting soap protocol to realize interface with third party technology platform, the business that accesses third party technology platform is fitted in a set of service, utilize broadband data services bussing technique that service is provided, the present invention is combined with every profession and trade value-added service, Internet service is introduced to the present invention, make the content of platform abundanter, serve more humane. Taking DTV as point of penetration, realize cross-platform valued added applications service, break away from the unicity of valued added applications client platform, greatly increase diversity and the practicality of class of business. Overcome in prior art value-added service stronger to value-added service platform dependence, be difficult to provide the problem of same services in different platform.
Wherein, the service/content provider of third party technology platform comprises that medical institutions, traffic data provider, data of weather forecast center, MV content supplier, information aggregated content provider, lottery ticket buy service provider, hunter website etc. on behalf.
In conjunction with Fig. 3, the embodiment of the present invention provides a kind of supplying system of DTV new media integration of three networks value-added service general-purpose system platform.
Preferably, described supplying system 13 comprises:
User behavior data storehouse 131, the behavioural habits of recording user operation set-top box interface, the situation of browsing or watching program, the situation of browsing or watching program request, user arranges the situation of Set Top Box, the situation of access application;
User management center 132, the user behavior data recording according to described user behavior data storehouse 131 segmentation user, and it is associated with product that segmentation user is carried out to various mandates;
Advertisement position data capture analyzing subsystem 133, carries out the various mandates result associated with product according to described user management center 132 to segmentation user, on location advertising, shows specific ad content to specific user.
The behavioural habits of supplying system 13 to user's manipulator set top box interface, browse or watch the situation of program, browse or watch the situation of program request, user arranges the situation of Set Top Box, the basic data of user's initiative behaviors such as the situation of access application is carried out data mining analysis, apply mechanically various data models, use the data mining algorithm of the professional standards such as client's early warning, customer segmentation, product association, computational analysis goes out result, generation meets content and the data of consumer taste, for the accurate propelling movement of program and advertisement provides foundation. User is in browsing content list, and supplying system 13 is according to ID, and customer segmentation result, and interested user content is presented at above or is highlighted.
Advertisement position asks to realize by http in obtaining ad content, in request http, the information such as user's current state, the SOT state of termination and systematic parameter can be submitted to advertisement position data capture analyzing subsystem 133. User's current state comprise watch which channel, volume are much, the screen type that uses etc., the SOT state of termination comprises termination number, available machine time etc., systematic parameter comprises screen size, system version etc.
By the basic data of supplying system 13 collections and the behavior of recording user initiative, can push interested program to different user exactly, realize and precisely push programme content and advertisement.
Preferably, described operation support system 2 comprises operation support subsystem and business support subsystem.
Preferably, described operation support subsystem, for the basis instrument of management system, comprises network management subsystem and system management subsystem, between each subsystem, connects by unified bus.
Preferably, business support subsystem, for the integrated service operation management of the business of operatable object business and service, comprises charging, business, account and customer service.
Preferably, described terminal device 4 comprises Set Top Box, all-in-one, mobile phone, personal computer and panel computer.
Better, Set Top Box adopts the H21D of Datong District chipset, possesses Motorola's video decoding chip and Yamaha audio decoder chip, is with a HDMI output, two USB interfaces and a RJ-45 network interface.
It should be noted that, transmission equipment 3 comprises optical fiber and coaxial cable. By realizing and communicating by letter with sub-headend between optical fibre transmission connected system, and Set Top Box connects by coaxial cable to sub-headend.
In sum, implement the embodiment of the present invention, there is following beneficial effect:
The present invention utilizes terminal device 4 to send a http request to sub-headend, and transmit a time parameter, the unicast video stream of the speed buffering obtaining from sub-headend, can directly jump to assigned picture, without waiting for I-frame and having accelerated the filling of buffering area, realize ICC fast channel and switch, promote user experience. Broadcast control system 11 arranges live broadcast system 111 in content obtaining, converts live content to VOD assets, and performance recording is integrated in service end, reduces client stores cost, realizes resource-sharing. Adopt Play System of the present invention to provide high-definition live broadcasting service for user, and solved by client recording and programs stored, be difficult to control the copyright problem of client recording program.
Moreover, the invention provides WebService interface, dock by adopting soap protocol to realize interface with third party technology platform, the business that accesses third party technology platform is fitted in a set of service, utilize broadband data services bussing technique that service is provided, the present invention is combined with every profession and trade value-added service, Internet service is introduced to the present invention, make the content of platform abundanter, serve more humane. Taking DTV as point of penetration, realize cross-platform valued added applications service, break away from the unicity of valued added applications client platform, greatly increase diversity and the practicality of class of business. Overcome in prior art value-added service stronger to value-added service platform dependence, be difficult to provide the problem of same services in different platform.
Finally, by the basic data of supplying system 13 collections of the present invention and the behavior of recording user initiative, can push interested program to different user exactly, realize and precisely push programme content and advertisement, save the time of searching programs, also be conducive to the development of valued added applications business, for content innovation brings driving.
The above is the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications are also considered as protection scope of the present invention.

Claims (7)

1. DTV new media integration of three networks value-added service general-purpose system platform, is characterized in that, comprising: business management system, operation support system, transmission equipment and terminal device;
Described business management system is connected with described operation support system;
Described business management system comprises broadcast control system, valued added applications service system and supplying system; Described supplying system is connected with described valued added applications service system with described broadcast control system respectively, obtains user's current state, the SOT state of termination and systematic parameter, pushes program and advertisement to user;
Described broadcast control system comprises live broadcast system and VOD system, and described live broadcast system obtains live video stream by described transmission equipment from sub-headend, and with the RTP video streaming of IP based network to described terminal device; Described VOD system is connected with described live broadcast system, converts live video stream to VOD assets, and is integrated in programme;
Described valued added applications service system comprises valued added applications backstage;
Described valued added applications service system adopts software development architecture and the B/S system architecture of MVC, is third party technology platform development application foreground;
Described valued added applications backstage is used WebService interface, dock by adopting soap protocol to realize interface with third party technology platform, the business that accesses third party technology platform is fitted in a set of service, utilizes broadband data services bussing technique that service is provided;
Described valued added applications service system also comprises User Status administration module, and described User Status management is used for realizing subscription authentication, user authority management, customer consumption record and application and uses record;
Described supplying system comprises:
User behavior data storehouse, the behavioural habits of recording user operation set-top box interface, the situation of browsing or watching program, the situation of browsing or watching program request, user arranges the situation of Set Top Box, the situation of access application;
User management center, according to the user behavior data segmentation user of described user behavior data storehouse record, and it is associated with product that segmentation user is carried out to various mandates;
Advertisement position data capture analyzing subsystem, carries out the various mandates result associated with product according to described user management center to segmentation user, on location advertising, shows specific ad content to specific user.
2. DTV new media integration of three networks value-added service general-purpose system platform as claimed in claim 1, is characterized in that, described live broadcast system comprises:
Real-time encoder, for by the live video stream encryption of obtaining from sub-headend;
Content obtaining server, for obtaining the MPEG-2 video flowing via the IP based network of described real-time encoder coding, and adopts RTP reliability transmission to described terminal device;
Electron playbill child system, for generating electronic program list according to the programme content of described content obtaining server and data.
3. DTV new media integration of three networks value-added service general-purpose system platform as claimed in claim 1, is characterized in that, described VOD system comprises:
Record plan controller, for managing the plan of recording of programme televised live, realize programme televised live and record and convert to program request assets;
Media asset management unit, imports for realizing VOD assets, VOD information management and VOD interface interchange, and importing VOD assets can be by file encryption, converts specific video format to;
Recording and storing center, for storing the VOD of the encryption assets of described media asset management unit.
4. DTV new media integration of three networks value-added service general-purpose system platform as claimed in claim 1, is characterized in that, described operation support system comprises operation support subsystem and business support subsystem.
5. DTV new media integration of three networks value-added service general-purpose system platform as claimed in claim 4, it is characterized in that, described operation support subsystem is for the basis instrument of management system, comprise network management subsystem and system management subsystem, between each subsystem, connect by unified bus.
6. DTV new media integration of three networks value-added service general-purpose system platform as claimed in claim 4, it is characterized in that, business support subsystem, for the integrated service operation management of the business of operatable object business and service, comprises charging, business, account and customer service.
7. DTV new media integration of three networks value-added service general-purpose system platform as claimed in claim 1, is characterized in that, described terminal device comprises Set Top Box, all-in-one, mobile phone, personal computer and panel computer.
CN201310191226.XA 2013-05-22 2013-05-22 DTV new media integration of three networks value-added service general-purpose system platform Expired - Fee Related CN103269443B (en)

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