CN103186565A - Method and device for judging user preference according to web browsing behavior of user - Google Patents
Method and device for judging user preference according to web browsing behavior of user Download PDFInfo
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- CN103186565A CN103186565A CN2011104487639A CN201110448763A CN103186565A CN 103186565 A CN103186565 A CN 103186565A CN 2011104487639 A CN2011104487639 A CN 2011104487639A CN 201110448763 A CN201110448763 A CN 201110448763A CN 103186565 A CN103186565 A CN 103186565A
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Abstract
The invention provides a method and a device for judging the user preference according to the web browsing behavior of a user. According to the method and the device, the problem that the user preference cannot be judged more accurately existing in the prior art is solved. The method comprises the following steps of receiving identification information of files in web pages browsed by the user and reported by a client and the corresponding relationship between a position collection of display contents on a client screen in the files and the stay time of the display contents by a server; if the display contents comprise target paragraphs, determining the stay time of the target paragraphs according to the stay time of the display contents, wherein the target paragraphs are preset with user preference description information; and determining the user preference according to the interestingness of the user to the target paragraphs, which is determined according to the stay time of the target paragraphs and the user preference description information. The user preference is determined on the basis of the stay time of the target paragraphs, so that the user preference can be judged more accurately.
Description
Technical field
The present invention relates to field of Internet communication, particularly a kind of method and device of judging user preference according to the behavior of user network page browsing.
Background technology
It is the key problem that all ecommerce class websites face that user preference excavates.General common user preference method for digging has:
1. according to the type of merchandise of often browsing or buying, judge the user to the preference of the type of merchandise.
2. according to the type of webpage of often browsing, judge the user's interest information type.
3. recommend " to buy the commodity that the customer group of certain commodity was also bought to the user who buys these commodity.
4. if comprise community relations in the website, can infer certain user's preference according to good friend's preference.
5. directly collect the disclosed identity information of user, for example the age, sex etc. are judged user preference.
6. excavate based on the user preferences of label (the being keyword) way of recommendation, according to maximum labels occurring in the article of user's collection or the article, find user preference.
The starting point of the existing preference method of excavation all is that user or user good friend show interest to certain commodity and webpage.More meticulous more good to the classification under commodity and the webpage so, but in practice, to commodity, particularly the classification to webpage can't reach very accurate degree.
This shows and have following problem in the prior art: can not judge user preference more accurately.
Summary of the invention
The objective of the invention is can not judge the problem of user preference more accurately at what exist in the prior art, a kind of method and device according to user network page browsing behavior judgement user tendency is provided, this method comprises:
Server receives the identification information of document in the user institute browsing page that client reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents;
If displaying contents comprises the target paragraph, then server is determined the residence time of target paragraph according to the residence time of displaying contents, and the target paragraph is preset with the user tendency descriptor;
The user that server will be determined according to residence time of target paragraph determines user preference to interest-degree and the user tendency descriptor of target paragraph.
Further, the user that server will be determined according to residence time of target paragraph determines that to interest-degree and the user tendency descriptor of target paragraph user preference is specially:
The user that server will be determined according to residence time of target paragraph to the interest-degree of target paragraph and interest-degree threshold ratio determines user preference according to comparative result and user tendency descriptor.
Further, server receives client screen displaying contents that client the reports corresponding relation in the residence time of the location sets of document and displaying contents and is specially:
Server receives that client software reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents; Or
Server receives that client utilizes that the client script language catches passes through to create that the mode of the webpage development technology that interaction network page uses reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents.
Further, also comprise:
Server is according to the residence time and the location sets proportion of target paragraph, determine the user to specifying the interest-degree of paragraph, location sets proportion is the target phase location sets that drops on document and carry out when shifting out the operation of target paragraph from screen screen display content in the ratio of the location sets of document.
Further, server will determine that the user is specially the interest-degree of specifying paragraph according to the residence time and the location sets proportion of target paragraph:
It is as follows that server calculates the interest-degree formula, interest-degree=k*t+l*q%, and wherein, k is the time weighting coefficient, and t is the residence time of target paragraph, and l is the proportion weight coefficient, q% location sets proportion.
Further, also comprise: server report according to client with screen display content in the location sets of document and the residence time of screen display content, mutually corresponding operation behavior classification is determined the time weighting coefficient k.
Further, also comprise: server is according to the user preference of determining, and the corresponding relation of user preference and user characteristics, the user characteristics of the user preference correspondence that obtains determining.
Further, also comprise: the predetermined keyword of the target paragraph that server reports according to client, and the corresponding relation of keyword and user tag, determine the corresponding user tag of the keyword that reports, and according to the corresponding relation of user tag and book labels, the book labels of the user tag correspondence that obtains determining is set up the corresponding relation of book labels and user characteristics.
The embodiment of the invention also provides a kind of server according to user network page browsing behavior judgement user tendency, comprising:
Receiver module be used for to receive the identification information of the user institute browsing page document that client reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents;
Determination module is used for then according to the residence time of displaying contents, determining the residence time of target paragraph if displaying contents comprises the target paragraph that the target paragraph is preset with the user tendency descriptor;
Comparison module is used for the user that will determine according to the residence time of target paragraph to interest-degree and the user tendency descriptor of target paragraph, determines user preference.
Further, comparison module also is used for the user that will determine according to the residence time of target paragraph to the interest-degree of target paragraph and interest-degree threshold ratio, determines user preference according to comparative result and user tendency descriptor.
Further, receiver module, report for the reception client software, the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents, or server passing through of receiving that client utilizes that the client script language catches create that the mode of the webpage development technology that interaction network page uses reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents.
Further, comparison module, also be used for the residence time and location sets proportion according to the target paragraph, determine the user to specifying the interest-degree of paragraph, location sets proportion is the target phase location sets that drops on document and carry out when shifting out the operation of target paragraph from screen screen display content in the ratio of the location sets of document.
Further, comparison module, it is as follows also to be used for calculating the interest-degree formula, interest-degree=k*t+l*q%, wherein, k is the time weighting coefficient, and t is the residence time of target paragraph, and l is the proportion weight coefficient, q% location sets proportion.
Further, receiver module, also be used for reporting according to client with screen display content in the location sets of document and the residence time of screen display content, corresponding operation behavior classification is determined the time weighting coefficient k mutually.
Further, also comprise:
Acquisition module is used for according to the user preference of determining, and the corresponding relation of user preference and user characteristics, the user characteristics of the user preference correspondence that obtains determining.
Further, also comprise:
Set up module, predetermined keyword for the target paragraph that reports according to client, and the corresponding relation of keyword and user tag, determine the corresponding user tag of the keyword that reports, and according to the corresponding relation of user tag and book labels, the book labels of the user tag correspondence that obtains determining is set up the corresponding relation of book labels and user characteristics.
The embodiment of the invention also provides a kind of client according to user network page browsing behavior judgement user tendency, comprising:
Reporting module is used for the identification information to the user institute browsing page document that server reports, and screen display content is at the corresponding relation of the residence time of the location sets of document and displaying contents;
The content receiver module is used for the content information that reception server sends according to user preference.
The embodiment of the invention also provides a kind of system according to user network page browsing behavior judgement user preference, comprising:
Terminal is used for the identification information to the user institute browsing page document that server reports, and screen display content is at the corresponding relation of the residence time of the location sets of document and displaying contents, the content information that reception server sends according to user preference.
Server, be used for to receive the identification information of the user institute browsing page document that client reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents, if displaying contents comprises the target paragraph, then according to residence time of displaying contents, determine the residence time of target paragraph, the target paragraph is preset with the user tendency descriptor, the user that will determine according to residence time of target paragraph determines user preference to interest-degree and the user tendency descriptor of target paragraph.
Because the residence time of based target paragraph is determined user tendency, and then can judge user preference more accurately.
Description of drawings
Fig. 1 represents method flow diagram provided by the invention;
Fig. 2 represents server architecture figure provided by the invention;
Fig. 3 represents client terminal structure figure provided by the invention;
Fig. 4 represents system construction drawing provided by the invention.
Embodiment
Below in conjunction with Figure of description the preferred embodiment of the present invention is described, the embodiment of the invention provides a kind of method and device of judging user tendency according to the behavior of user network page browsing, with what exist in the solution prior art, can not judge the problem of user preference more accurately.
In the present embodiment, in one piece of webpage, user's point of interest is accurately found in the variation of user's surfing.The tendentiousness of editing each paragraph in the webpage in advance simultaneously according to the residence time of user in paragraph, is judged user's tendentiousness.The foundation that proposes this method is, when the user watches one piece of webpage, the webpage of multiple viewpoint arranged particularly, tends to give higher attention rate to own interested fragment.The user often to the close viewpoint of oneself tendency, give the more concern degree, a kind of potential in acceptance to obtain.
Generally speaking, if in one piece of webpage, particularly have in the webpage of multiple viewpoint, if the user is especially interested in certain fragment, and to other fragments and lose interest in.Can judge the tangible preference of user immediately.
The step that this programme is realized is: the identification information of document in the user institute browsing page that server reception client reports, and mutual correspondence, for the user can browsing content the location sets of document and for the user can browsing content the residence time, if can comprise in the location sets of document by browsing content for the user, the target phase that is preset with the user tendency descriptor in institute's browsing document drops on the location sets of document, then server according to correspondence for the user can browsing content the residence time, determine the residence time of target paragraph, the user that will determine according to residence time of target paragraph is to specifying the interest-degree of paragraph, with the interest-degree threshold ratio, determine user tendency according to comparative result and user tendency descriptor.
Based on above-mentioned description, the method flow diagram that the embodiment of the invention provides is illustrated in fig. 1 shown below, and comprises the steps:
The user that step 103, server will be determined according to the residence time of target paragraph determines user preference to interest-degree and the user tendency descriptor of target paragraph.
Implement to select typical article earlier before the scheme of present embodiment, carry out each paragraph keyword and tendentious editor, set up the reference content storehouse.
Because there is not the ripe tendentious technology of judgement passage at present, thereby still will be by the artificial tendentiousness of judging passage.For convenience of explanation, typical article is abstract shown in following table 1.
| The paragraph number | Text description | Tendentiousness |
| 1 | The design concept of Japanese car is ... | Admit Japanese car |
| 2 | But Japanese car is too emphasized cost control ... | Do not admit Japanese car |
| 3 | The theory of Germany's artificial gasoline is ... | Admit German car |
| 4 | But German car is depended on technology unduly ... | Do not admit German car |
Table 1
After these typical articles edit, can be placed on the webpage critical positions, for example front page etc. causes bigger visit capacity, to reach best sample effect.Here it is noted that especially and should not choose the article that extremely short article, particularly one page just can show that because in this webpage, rolling or page turn over operation that can't recording user be so all be the same to the attention rate of all paragraphs.
Also to set up the relation of tendentiousness and user characteristics.Tendentiousness often can embody some characteristic features of user, for example table 2.
| Tendentiousness | User characteristics |
| Admit Japanese car | More consider economy, middle level income person |
| Admit German car | More consider security, income person on the middle and senior level |
| Think that Michael Jordon is best sportsman | After 70, before 85 |
| Think that Bryant's Brian spy is best sportsman | After 85 |
Table 2
When user's browsing page, client can report identification information such as file name or the file number of document in institute's browsing page to server, if use client software, this catches user's the behavior of browsing, and browses behavior to the server report of user.If by webpage, utilize script javascript code to catch user's the behavior of browsing, browse behavior by the mode of creating the webpage development technology ajax that interaction network page uses to the server report of user, the information format that reports is: (behavior, time, (line number 1, line number 2)).
For example: the information that reports is (resident, 3 seconds, (11,20)).
The implication of this message is: the user is the line number of the full content of client screen demonstration between 11 row are gone to 20, just client screen displaying contents (can browsing content for the user) is at the position of document collection), resident 3 seconds namely for the user can browsing content 11 row to residence time of 20 row be 3 seconds.
The information that perhaps reports is (rolling, 1 second, (11,30)).
The implication of this message is: the user is rolled to 30 row, 1 second time spent from 11 row.
Client software can capture user's following behavior: the slide of touch screen, up and down the slide of clicking operation, the photoelectricity ball of key (some supports the mobile phone of photoelectricity ball just to have), jump out the current page operation and withdraw from operation.
The javascript code can capture user's following behavior: jump out the current page operation, close web page operation, webpage rolling operation (the direct supported web page rolling operation of javascript).With aforesaid operations, be converted into the behavior of browsing according to following rule: slide is equivalent to rolling operation.The key up and down of contact is clicked and is equivalent to rolling.The rule of continuous judgement is: the time interval of twice click must be less than the value of certain appointment.The paddling of photoelectricity ball is equivalent to rolling operation.Jump out the resident behavior that current page operation is equivalent to current page and stop, beginning the resident behavior of the next page.Withdraw from operation or close the resident behavior that web page operation is equivalent to current page and stop.
The user browsing behavior that server reports according to client or browser, the line number such as the 0-50 that determine the full content that current screen shows are capable, check according to file number again, the line number that the target phase that is preset with the user tendency descriptor in institute's browsing document drops in the document is that the position set is capable as 30-40, because the capable 30-40 that comprises of 0-50 is capable, server is 3 seconds according to the target paragraph residence time corresponding in the user browsing behavior that reports, and the residence time of determining the target paragraph also is 3 seconds.Server will calculate the user to specifying the interest-degree of paragraph according to 3 seconds residence time of target paragraph.Should consider during concrete calculating that the residence time, target phase that target phase falls drop on the proportionate relationship of the line number of the full content that line number in the document and current screen show, determine that the user is to specifying the interest-degree of paragraph.Server is determined user preference according to interest-degree and user tendency descriptor.During concrete enforcement, for example the interest-degree result calculated is 25, server with interest-degree and interest-degree threshold value 20 relatively, comparative result is greater than threshold value, " admits Japanese car " according to comparative result and user tendency descriptor and determines that user preference is " liking Japanese car ".
This programme proposes following computing formula:
Length/user to this target paragraph of the residence time+l of this target paragraph of interest-degree=k of target paragraph shifts out the line number of operation.
The k here and l are coefficients, can adjust at any time, and server determines that according to the residence time and the location sets proportion of target paragraph the user is to specifying the interest-degree of paragraph.Location sets proportion is the line number that the length/user of target paragraph shifts out operation.
Lift an object lesson explanation whole process below:
The editorial staff edits named web page, these webpage total length 300 row, and the line number that the target paragraph takies is (30,40).And the keyword that the configuration purpose bid section falls is " writer beauty ", " youth literature ", " paulownia China ".Tendentiousness is: pass through the class novel without any meaning, should suppress.
The user characteristics of editor's tendentiousness correspondence: before the male sex, 80, income level medium more than.
When user's accessed web page, recording user is browsed behavior, and user browsing behavior is sent to server.
User's the behavior record of browsing is:
(resident, 3 seconds, (0,50)), at this moment the page seen of user is: (0-50) row, target paragraph be (30,40) OK.
(roll, 1 second, (0,20)), the page that the back user that rolls sees is: (20-75) row.
(resident, 4 seconds, (20,75)).
(roll, 1 second, (20,60)), (20,60) are to carry out that screen display content is in the line number of document when shifting out the operation of target paragraph from screen, and the page that the back user that rolls sees is (60-105) row.
Server calculates the user to specifying the interest-degree of paragraph.
Suppose that k is that 3, l is 1.7, in this process, the user to the interest-degree of target paragraph is so:
k (3+1+4)+l 1(40-30)/(60-20)＝3*8+1.7*1*0.25＝24.425。
Wherein, k can determine according to the operation behavior classification that report of user is browsed in the behavior, the information that for example reports is: (resident, 3 seconds, (11,20)) then k is 3, the information that reports is: (roll, 3 seconds, (11,20)) then k is 1, (40-30)/(60-20) location sets that drops on document for target phase with carry out when shifting out the operation of target paragraph from screen screen display content in the ratio of the location sets of document.
Server is " approval is passed through the class novel without any meaning; should suppress " according to the user tendency of determining, and the corresponding relation of user tendency and user characteristics, for example the user characteristics of this tendentiousness correspondence is: the male sex, before 80, income level medium more than, the user characteristics of the user tendency correspondence that obtains determining, namely the male sex, before 80, income level medium more than.
The predetermined keyword of the target paragraph that server will report according to client is " writer beauty ", " youth literature ", " paulownia China ", and the corresponding relation of keyword and user tag, as " writer beauty ", " youth literature ", " paulownia China " respective user label is " youth beauty ", determine that the corresponding user tag of the keyword that reports is " youth beauty ", and according to the corresponding relation of user tag and book labels, the book labels of the user tag correspondence that obtains determining is " beauty's literature ", and the corresponding relation of setting up book labels and user characteristics is as, " beauty's literature " correspondence " male sex; before 80; more than income level is medium ".
The embodiment of the invention also provides a kind of server according to user network page browsing behavior judgement user tendency, as shown in Figure 2, comprising:
Further, comparison module 203 also is used for the user that will determine according to the residence time of target paragraph to the interest-degree of target paragraph and interest-degree threshold ratio, determines user preference according to comparative result and user tendency descriptor.
Further, receiver module 201, report for the reception client software, the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents, or server passing through of receiving that client utilizes that the client script language catches create that the mode of the webpage development technology that interaction network page uses reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents.
Further, comparison module 203, also be used for the residence time and location sets proportion according to the target paragraph, determine the user to specifying the interest-degree of paragraph, location sets proportion is the target phase location sets that drops on document and carry out when shifting out the operation of target paragraph from screen screen display content in the ratio of the location sets of document.
Further, comparison module 203, it is as follows also to be used for calculating the interest-degree formula, interest-degree=k*t+l*q%, wherein, k is the time weighting coefficient, and t is the residence time of target paragraph, and l is the proportion weight coefficient, q% location sets proportion.
Further, receiver module 201, also be used for reporting according to client with screen display content in the location sets of document and the residence time of screen display content, corresponding operation behavior classification is determined the time weighting coefficient k mutually.
Further, also comprise:
Further, also comprise:
Set up module 205, predetermined keyword for the target paragraph that reports according to client, and the corresponding relation of keyword and user tag, determine the corresponding user tag of the keyword that reports, and according to the corresponding relation of user tag and book labels, the book labels of the user tag correspondence that obtains determining is set up the corresponding relation of book labels and user characteristics.
The embodiment of the invention also provides a kind of client according to user network page browsing behavior judgement user tendency, comprises as Fig. 3:
Further, reporting module 301, also be used for the identification information to the user institute browsing page document that server reports, and screen display content is at the corresponding relation of the residence time of the location sets of document and displaying contents, be used for if displaying contents comprises the target paragraph, then server is according to the residence time of displaying contents, determine the residence time of target paragraph, the target paragraph is preset with the user tendency descriptor, the user that will determine according to residence time of target paragraph determines user preference to interest-degree and the user tendency descriptor of target paragraph.
The embodiment of the invention also provides a kind of system according to user network page browsing behavior judgement user preference, comprises as Fig. 4:
It should be noted that at last: above embodiment is only in order to technical scheme of the present invention to be described but not limit it, although with reference to preferred embodiment the present invention is had been described in detail, those of ordinary skill in the art is to be understood that: it still can make amendment or be equal to replacement technical scheme of the present invention, and these modifications or be equal to replacement and also can not make amended technical scheme break away from the spirit and scope of technical solution of the present invention.
Claims (18)
1. the method according to user network page browsing behavior judgement user preference is characterized in that, comprising:
Server receives the identification information of document in the user institute browsing page that client reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents;
If displaying contents comprises the target paragraph, then server is determined the residence time of target paragraph according to the residence time of displaying contents, and the target paragraph is preset with the user tendency descriptor;
The user that server will be determined according to residence time of target paragraph determines user preference to interest-degree and the user tendency descriptor of target paragraph.
2. method according to claim 1 is characterized in that, the user that server will be determined according to residence time of target paragraph determines that to interest-degree and the user tendency descriptor of target paragraph user preference is specially:
The user that server will be determined according to residence time of target paragraph to the interest-degree of target paragraph and interest-degree threshold ratio determines user preference according to comparative result and user tendency descriptor.
3. method according to claim 2 is characterized in that, server receives client screen displaying contents that client the reports corresponding relation in the residence time of the location sets of document and displaying contents and is specially:
Server receives that client software reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents; Or
Server receives that client utilizes that the client script language catches passes through to create that the mode of the webpage development technology that interaction network page uses reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents.
4. method according to claim 2 is characterized in that, also comprises:
Server is according to the residence time and the location sets proportion of target paragraph, determine the user to specifying the interest-degree of paragraph, location sets proportion is the target phase location sets that drops on document and carry out when shifting out the operation of target paragraph from screen screen display content in the ratio of the location sets of document.
5. method according to claim 4 is characterized in that, server will determine that the user is specially the interest-degree of specifying paragraph according to the residence time and the location sets proportion of target paragraph:
It is as follows that server calculates the interest-degree formula, interest-degree=k*t+l*q%, and wherein, k is the time weighting coefficient, and t is the residence time of target paragraph, and l is the proportion weight coefficient, q% location sets proportion.
6. method according to claim 5, it is characterized in that, also comprise: server report according to client with screen display content in the location sets of document and the residence time of screen display content, mutually corresponding operation behavior classification is determined the time weighting coefficient k.
7. method according to claim 2 is characterized in that, also comprises: server is according to the user preference of determining, and the corresponding relation of user preference and user characteristics, the user characteristics of the user preference correspondence that obtains determining.
8. method according to claim 7, it is characterized in that, also comprise: the predetermined keyword of the target paragraph that server reports according to client, and the corresponding relation of keyword and user tag, determine the corresponding user tag of the keyword that reports, and according to the corresponding relation of user tag and book labels, the book labels of the user tag correspondence that obtains determining is set up the corresponding relation of book labels and user characteristics.
9. the server according to user network page browsing behavior judgement user tendency is characterized in that, comprising:
Receiver module be used for to receive the identification information of the user institute browsing page document that client reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents;
Determination module is used for then according to the residence time of displaying contents, determining the residence time of target paragraph if displaying contents comprises the target paragraph that the target paragraph is preset with the user tendency descriptor;
Comparison module is used for the user that will determine according to the residence time of target paragraph to interest-degree and the user tendency descriptor of target paragraph, determines user preference.
10. server according to claim 9, it is characterized in that comparison module also is used for the user that will determine according to the residence time of target paragraph to the interest-degree of target paragraph, with the interest-degree threshold ratio, determine user preference according to comparative result and user tendency descriptor.
11. server according to claim 9, it is characterized in that, receiver module, report for the reception client software, the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents, or server passing through of receiving that client utilizes that the client script language catches create that the mode of the webpage development technology that interaction network page uses reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents.
12. server according to claim 10, it is characterized in that, comparison module, also be used for the residence time and location sets proportion according to the target paragraph, determine the user to specifying the interest-degree of paragraph, location sets proportion is the target phase location sets that drops on document and carry out when shifting out the operation of target paragraph from screen screen display content in the ratio of the location sets of document.
13. server according to claim 12 is characterized in that, comparison module, and it is as follows also to be used for calculating the interest-degree formula, interest-degree=k*t+l*q%, wherein, k is the time weighting coefficient, t is the residence time of target paragraph, and l is the proportion weight coefficient, q% location sets proportion.
14. server according to claim 13, it is characterized in that, receiver module, also be used for reporting according to client with screen display content in the location sets of document and the residence time of screen display content, the operation behavior classification of correspondence is determined the time weighting coefficient k mutually.
15. server according to claim 10 is characterized in that, also comprises:
Acquisition module is used for according to the user preference of determining, and the corresponding relation of user preference and user characteristics, the user characteristics of the user preference correspondence that obtains determining.
16. server according to claim 15 is characterized in that, also comprises:
Set up module, predetermined keyword for the target paragraph that reports according to client, and the corresponding relation of keyword and user tag, determine the corresponding user tag of the keyword that reports, and according to the corresponding relation of user tag and book labels, the book labels of the user tag correspondence that obtains determining is set up the corresponding relation of book labels and user characteristics.
17. the client according to user network page browsing behavior judgement user preference is characterized in that, comprising:
Reporting module is used for the identification information to the user institute browsing page document that server reports, and screen display content is at the corresponding relation of the residence time of the location sets of document and displaying contents;
The content receiver module is used for the content information that reception server sends according to user preference.
18. the system according to user network page browsing behavior judgement user preference is characterized in that, comprising:
Terminal is used for the identification information to the user institute browsing page document that server reports, and screen display content is at the corresponding relation of the residence time of the location sets of document and displaying contents, the content information that reception server sends according to user preference.
Server, be used for to receive the identification information of the user institute browsing page document that client reports, and the client screen displaying contents is at the corresponding relation of the residence time of the location sets of document and displaying contents, if displaying contents comprises the target paragraph, then according to residence time of displaying contents, determine the residence time of target paragraph, the target paragraph is preset with the user tendency descriptor, the user that will determine according to residence time of target paragraph determines user preference to interest-degree and the user tendency descriptor of target paragraph.
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| CN104750713A (en) * | 2013-12-27 | 2015-07-01 | 阿里巴巴集团控股有限公司 | Method and device for sorting search results |
| CN104820559A (en) * | 2015-05-12 | 2015-08-05 | 深圳新博科技有限公司 | Reading progress positioning method and device |
| CN105469284A (en) * | 2015-12-30 | 2016-04-06 | 深圳市鼎芯无限科技有限公司 | Method and apparatus for judging user interest degree |
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