CN103179441B - The method of content broadcasting and content Play Server - Google Patents

Abstract

The invention discloses method and content Play Server that a kind of content is play, belong to Web content play-back technology field. Described method comprises determining that the result of broadcast parameter of each content to be played, and described result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree; Receive the playing request that user side sends, select to play content from each content to be played according to the result of broadcast parameter of described each content to be played, and described broadcasting content is sent to described user side, in order to described user side shows described broadcasting content. Technical solution of the present invention considers such as anthropic factors such as clicking rate, conversion ratio and resources contribution degree when playing content, it is possible to better meet the demand that user content is play.

Description

The method of content broadcasting and content Play Server

Technical field

The present invention relates to Web content play-back technology field, a kind of method play particularly to content and content Play Server.

Background technology

Along with the fast development of the Internet, the content (such as, news content or advertisement etc.) transmission on network is more and more frequently with important, and this also makes people can immediately and easily obtain oneself required content. Under normal circumstances, user sends playing request to content Play Server, and Play Server, after receiving playing request, controls content and plays.

In prior art, content Play Server adopts the following two kinds mode to control content and plays:

One, content Play Server adopts content waiting system to control the broadcasting of content, specifically, content is carried out undercarriage process according to absolute time or relative time by Play Server, such as one section of bulletin, when playing with regard to clear and definite one month after roll off the production line, or roll off the production line to certain absolute time point.

Two, content Play Server adopts and controls content broadcasting by the mode queued up, for instance, certain broadcasting page is only capable of and holds 50 news, when there being the news of renewal, then reproduction time the longest news relatively is eliminated, plays the news updated.

But, technique scheme is when controlling content and playing, do not consider the individual demand of user, the demand of user cannot be better met, as one section of bulletin is play one week, within this week, see the user of this bulletin also will constantly see this bulletin, certain interference will have been brought to user undoubtedly.

Summary of the invention

In order to better meet the demand that user content is play, the method and the content that embodiments provide the broadcasting of a kind of content broadcast server. Described technical scheme is as follows:

A kind of method that content is play, described method includes:

Determining the result of broadcast parameter of each content to be played, described result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree;

Receive the playing request that user side sends, select to play content from each content to be played according to the result of broadcast parameter of described each content to be played, and described broadcasting content is sent to described user side, in order to described user side shows described broadcasting content.

The described result of broadcast parameter determining each content to be played includes:

Collect and store the result of broadcast data of each content to be played respectively;

When described result of broadcast data are exposure data and click data, calculate, according to the click data of collected each content to be played and exposure data, the clicking rate obtaining each content to be played respectively; Or/and

When described result of broadcast data are conversion data and click data, calculate, according to the conversion data of collected each content to be played and click data, the conversion ratio obtaining each content to be played respectively; Or/and

When described result of broadcast data are conversion data and exposure data, calculate the resources contribution degree obtaining each content to be played respectively according to the conversion data of collected each content to be played and exposure data.

The result of broadcast data of each content to be played of described collection include:

Determine the playback period of content to be played, when currently playing end cycle, add up the result of broadcast data of each content to be played in the currently playing cycle; Or

The result of broadcast data of each content to be played in the statistical history time.

The described result of broadcast parameter according to described each content to be played selects to play content from described each content to be played and includes:

Each content to be played is grouped by the result of broadcast parameter according to described each content to be played;

According to predetermined policy determine corresponding to described playing request content to be played packet, and according to predetermined play rules from described playing request corresponding content to be played packet select play content.

Each content to be played is carried out packet and includes by the described result of broadcast parameter according to described each content to be played:

The content to be played that result of broadcast parameter is not less than predetermined threshold value is assigned in the first content to be played packet;

Result of broadcast parameter is assigned in the second content to be played packet less than the content to be played of predetermined threshold value.

Described according to predetermined policy determine corresponding to described playing request content to be played packet include:

Determining a random number scope, and described random number scope is divided into by predetermined ratio the first numerical range and second value scope, described first numerical range is more than described second value scope;

Build described first numerical range and described first content to be played packet and the mapping relations that the packet of described second value is grouped with the second content to be played;

Adopt predetermined random process function that described playing request is carried out process and obtain a random number;

When described random number is in described first numerical range, then according to the described first content to be played packet corresponding to the described playing request of mapping relations judgement of described first content to be played packet of described first numerical range;

When described random number is within the scope of described second value, then according to the described second content to be played packet corresponding to the described playing request of mapping relations judgement of described second content to be played packet of described second value scope.

Described according to predetermined policy determine corresponding to described playing request content to be played packet include:

Being divided into according to predetermined ratio in first area packet and second area packet by each user side in content playing network, in the packet of described first area, user side number is more than user side number in the packet of described second area;

Build first area packet and described first content to be played packet, and second area is grouped and the mapping relations of the second content to be played packet;

When the user side sending described playing request belongs to the packet of described first area, according to described first area packet described first content to be played packet corresponding to the described playing request of mapping relations judgement of described first content to be played packet;

When the user side sending described playing request belongs to the packet of described second area, according to described second area packet described second content to be played packet corresponding to the described playing request of the mapping relations of described second content to be played judgement.

When the corresponding described first content to be played packet of described playing request, described from content to be played packet corresponding to described user side, select to play content according to predetermined play rules and include:

Result of broadcast parameter according to the described first interior each content to be played of content to be played packet calculates respectively according to default effect weight model and obtains the result of broadcast weight of each content to be played in described first content to be played packet;

Each content to be played in described first content to be played packet is arranged according to its result of broadcast weight order from big to small;

The content to be played that result of broadcast weight is maximum from arrangement, select the content to be played identical with playing page size as playing content.

When the corresponding described second content to be played packet of described playing request, described from content to be played packet corresponding to described user side, select to play content according to predetermined play rules and include:

The content to be played identical with playing page size is randomly choosed as playing content from described second content to be played packet.

The described result of broadcast parameter according to described each content to be played selects to play content from each content to be played and includes:

Result of broadcast parameter according to described each content to be played calculates the result of broadcast weight obtaining each content to be played respectively according to default effect weight model;

Each content to be played is arranged according to its result of broadcast weight order from big to small;

The content to be played that result of broadcast weight is maximum from arrangement, select the content to be played identical with playing page size as playing content.

A kind of content Play Server, described server comprises determining that module, selects module and sending module;

Described determining module, for determining the result of broadcast parameter of each content to be played, described result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree;

Described selection module, for receiving the playing request that user side sends, selects to play content according to the result of broadcast parameter of described each content to be played from each content to be played;

Described sending module, for being sent to described user side by described broadcasting content, in order to described user side shows described broadcasting content.

Described determine that module includes:

Data collection module, for collecting and store the result of broadcast data of each content to be played respectively;

Clicking rate computing unit, for when described result of broadcast data are exposure data and click data, calculating, according to the click data of collected each content to be played and exposure data, the clicking rate obtaining each content to be played respectively; Or/and

Conversion ratio computing unit, for when described result of broadcast data are conversion data and click data, calculating, according to the conversion data of collected each content to be played and click data, the conversion ratio obtaining each content to be played respectively; Or/and

Resources contribution degree computing unit, for when described result of broadcast data are conversion data and exposure data, calculating the resources contribution degree obtaining each content to be played respectively according to the conversion data of collected each content to be played and exposure data.

Described clicking rate computing unit, conversion ratio computing unit are or/and resources contribution degree computing unit is when being used for the result of broadcast data collecting each content to be played, specifically for determining the playback period of content to be played, when currently playing end cycle, add up the result of broadcast data of each content to be played in the currently playing cycle; Or

Described clicking rate computing unit, conversion ratio computing unit are or/and resources contribution degree computing unit is when being used for the result of broadcast data collecting each content to be played, specifically for the result of broadcast data of content to be played each in the statistical history time.

Described selection module includes:

Grouped element, is grouped each content to be played for the result of broadcast parameter according to described each content to be played;

Determine unit, for determining the content to be played packet corresponding to described playing request according to predetermined policy;

Select unit, for selecting to play content being grouped from the content to be played that described playing request is corresponding according to predetermined play rules.

Described grouped element, the content to be played specifically for result of broadcast parameter is not less than predetermined threshold value is assigned in the first content to be played packet, result of broadcast parameter is assigned in the second content to be played packet less than the content to be played of predetermined threshold value.

Described determine that unit includes:

First packet subelement, is used for determining a random number scope, and described random number scope is divided into by predetermined ratio the first numerical range and second value scope, described first numerical range is more than described second value scope;

Mapping relations build subelement, are used for building described first numerical range and described first content to be played packet and the mapping relations of the packet of described second value and the packet of the second content to be played;

Random process subelement, obtains a random number for adopting predetermined random process function that described playing request is carried out process;

First determines subelement, for when described random number is in described first numerical range, then according to the described first content to be played packet corresponding to the described playing request of mapping relations judgement of described first content to be played packet of described first numerical range;

Second determines subelement, for when described random number is within the scope of described second value, then according to the described second content to be played packet corresponding to the described playing request of mapping relations judgement of described second content to be played packet of described second value scope.

Described determine that unit includes:

Region divides subelement, and for being divided into according to predetermined ratio in first area packet and second area packet by each user side in content playing network, in the packet of described first area, user side number is more than user side number in the packet of described second area; ;

Map and build subelement, be used for building first area and be grouped and described first content to be played packet, and the mapping relations that second area packet is grouped with the second content to be played.

First determines subelement, during for belonging to the packet of described first area when the user side sending described playing request, according to described first area packet described first content to be played packet corresponding to the described playing request of mapping relations judgement of described first content to be played packet;

Second determines subelement, during for belonging to the packet of described second area when the user side sending described playing request, according to described second area packet described second content to be played packet corresponding to the described playing request of the mapping relations of described second content to be played judgement.

When described determine that unit determines the corresponding described first content to be played packet of described playing request time, described selection unit includes:

Weight calculation subelement, obtains the result of broadcast weight of each content to be played in described first content to be played packet for calculating respectively according to default effect weight model according to the result of broadcast parameter of each content to be played in described first content to be played packet;

Sequence subelement, for arranging each content to be played in described first content to be played packet according to its result of broadcast weight order from big to small;

Select subelement, for, the content to be played that result of broadcast weight from arrangement is maximum, selecting the content to be played identical with playing page size as playing content.

When described determine that unit determines the corresponding described second content to be played packet of described playing request time, described selection unit, specifically for randomly choosing the content to be played identical with playing page size as playing content from described second content to be played packet.

Described selection module includes:

Weight calculation unit, calculates, for the result of broadcast parameter according to described each content to be played, the result of broadcast weight obtaining each content to be played respectively according to default effect weight model;

Sequencing unit, for arranging each content to be played according to its result of broadcast weight order from big to small;

Selection unit, for, the content to be played that result of broadcast weight from arrangement is maximum, selecting the content to be played with broadcasting page size equal number as playing content.

The technical scheme that the embodiment of the present invention provides has the benefit that the result of broadcast parameter being determined by each content to be played, and result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree; Receive the playing request that user side sends, result of broadcast parameter according to each content to be played selects to play content from each content to be played, and broadcasting content is sent to user side, so that the realization of the technical scheme of content is play in user side display, make to consider such as anthropic factors such as clicking rate, conversion ratio and resources contribution degree when playing content, it is possible to better meet the demand that user content is play.

Accompanying drawing explanation

In order to be illustrated more clearly that the technical scheme in the embodiment of the present invention, below the accompanying drawing used required during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.

Fig. 1 is the method flow diagram that a kind of content provided in the embodiment of the present invention 1 is play;

Fig. 2 is the method flow diagram that a kind of content provided in the embodiment of the present invention 2 is play;

Fig. 3 is the method flow diagram that a kind of content provided in the embodiment of the present invention 3 is play;

Fig. 4 is a kind of content Play Server structure chart provided in the embodiment of the present invention 4;

Fig. 5 is a kind of content Play Server structure chart provided in the embodiment of the present invention 1.

Detailed description of the invention

For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.

Embodiment 1

Referring to Fig. 1, a kind of method that content is play, specifically include following operation:

Step 101: determine the result of broadcast parameter of each content to be played, wherein, result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree;

Step 102: receive the playing request that user side sends, selects to play content according to the result of broadcast parameter of each content to be played from each content to be played;

Step 103: broadcasting content is sent to user side, in order to content is play in user side display.

Being determined by the result of broadcast parameter of each content to be played, result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree; Receive the playing request that user side sends, result of broadcast parameter according to each content to be played selects to play content from each content to be played, and broadcasting content is sent to user side, so that the realization of the technical scheme of content is play in user side display, make to consider such as anthropic factors such as clicking rate, conversion ratio and resources contribution degree when playing content, it is possible to better meet the demand that user content is play.

Embodiment 2

Referring to Fig. 3, a kind of method that content is play, the method specifically includes following operating procedure:

Step 201: content Play Server determines the result of broadcast parameter of each content to be played, wherein, result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree;

Specifically, content Play Server determines that the result of broadcast parameter of each content to be played includes:

Collect and store the result of broadcast data of each content to be played respectively;

When result of broadcast data are exposure data and click data, calculate, according to the click data of collected each content to be played and exposure data, the clicking rate obtaining each content to be played respectively, specifically, clicking rate=click data/exposure data; Or/and

When result of broadcast data are conversion data and click data, calculate, according to the conversion data of collected each content to be played and click data, the conversion ratio obtaining each content to be played respectively, specifically, conversion ratio=conversion data/click data; Or/and

When result of broadcast data are conversion data and exposure data, calculate the resources contribution degree obtaining each content to be played respectively according to the conversion data of collected each content to be played and exposure data, specifically, resources contribution degree=conversion data/exposure data.

In the embodiment of the present invention, result of broadcast parameter can calculate according to result of broadcast data and obtain, specifically for identifying the result of broadcast of content to be played, the result of broadcast of the more big explanation content to be played of result of broadcast parameter is more good, correspondingly, the result of broadcast of the more little explanation content to be played of result of broadcast parameter is more poor;

In the embodiment of the present invention, result of broadcast data refer to the broadcasting pipelined data of the content to be played for a user, click pipelined data or behavioral data;

Wherein, exposure data refers to the pipelined data that the content to be played for a user is play;

Click data refers to the click pipelined data of the content to be played for a user;

Conversion data refer to for a user with playing the behavioral data after content points hits, following single current water, conclusion of the business flowing water, registration flowing water etc.

Wherein, the result of broadcast data collecting each content to be played include:

Determine the playback period of content to be played, when currently playing end cycle, add up the result of broadcast data of each content to be played in the currently playing cycle; Or, the result of broadcast data of each content to be played in the statistical history time.

Step 202: content Play Server receives the playing request that user side sends;

Step 203: content Play Server selects to play content according to the result of broadcast parameter of each content to be played from each content to be played;

Specifically, from each content to be played, select to play content according to the result of broadcast parameter of each content to be played to include:

Result of broadcast parameter according to each content to be played calculates the result of broadcast weight obtaining each content to be played respectively according to default effect weight model;

Each content to be played is arranged according to its result of broadcast weight order from big to small;

The content to be played that result of broadcast weight is maximum from arrangement, select the content to be played with broadcasting page size equal number as playing content.

Wherein, the effect weight model preset is:

$\mathrm{EP}=\frac{\underset{i=1}{\overset{N}{\mathrm{\Σ}}}({\mathrm{\λ}}^{N-i}*P_i)}{\underset{j=1}{\overset{N}{\mathrm{\Σ}}}{\mathrm{\λ}}^{N-j}}$

Wherein, EP is result of broadcast weights;

The playback period number that N adopts when being adopt historical forecast future, N can be value is the natural number be more than or equal to 1;

�� is the floating number variable more than 1, and specifically, �� is more big, more tends to use the value in nearest cycle to predict, �� closer to 1 closer to history N day average;

P_iFor result of broadcast parameter.

Step 204: broadcasting content is sent to user side by content Play Server, in order to content is play in user side display.

Being determined by the result of broadcast parameter of each content to be played, result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree; Receive the playing request that user side sends, result of broadcast parameter according to each content to be played selects to play content from each content to be played, and broadcasting content is sent to user side, so that the realization of the technical scheme of content is play in user side display, make to consider such as anthropic factors such as clicking rate, conversion ratio and resources contribution degree when playing content, it is possible to better meet the demand that user content is play.

Embodiment 3

Referring to Fig. 3, a kind of method that content is play, the method specifically includes following operating procedure:

Step 301: content Play Server determines the result of broadcast parameter of each content to be played, wherein, result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree;

Specifically, content Play Server determines that the result of broadcast parameter of each content to be played includes:

Collect and store the result of broadcast data of each content to be played respectively;

When result of broadcast data are exposure data and click data, calculate, according to the click data of collected each content to be played and exposure data, the clicking rate obtaining each content to be played respectively, specifically, clicking rate=click data/exposure data; Or/and

When result of broadcast data are conversion data and click data, calculate, according to the conversion data of collected each content to be played and click data, the conversion ratio obtaining each content to be played respectively, specifically, conversion ratio=conversion data/click data; Or/and

When result of broadcast data are conversion data and exposure data, calculate the resources contribution degree obtaining each content to be played respectively according to the conversion data of collected each content to be played and exposure data, specifically, resources contribution degree=conversion data/exposure data.

In the embodiment of the present invention, result of broadcast parameter can calculate according to result of broadcast data and obtain, specifically for identifying the result of broadcast of content to be played, the result of broadcast of the more big explanation content to be played of result of broadcast parameter is more good, correspondingly, the result of broadcast of the more little explanation content to be played of result of broadcast parameter is more poor;

In the embodiment of the present invention, result of broadcast data refer to the broadcasting pipelined data of the content to be played for a user, click pipelined data or behavioral data;

Wherein, the result of broadcast data collecting each content to be played include:

Determine the playback period of content to be played, when currently playing end cycle, add up the result of broadcast data of each content to be played in the currently playing cycle; Or, the result of broadcast data of each content to be played in the statistical history time.

In the embodiment of the present invention, exposure data refers to the pipelined data that the content to be played for a user is play; Click data refers to the click pipelined data of the content to be played for a user; Conversion data refers to the behavioral data after the click of the content to be played for a user, following single current water, conclusion of the business flowing water, registration flowing water etc.

In present example, when each playback period terminates, content Play Server just can redefine once the result of broadcast parameter of each content to be played, so, it is follow-up when each content to be played is divided into two groups according to predetermined threshold value by the result of broadcast parameter according to this each content to be played, in different playback periods, the content to be played in two packets can dynamically adjust;

Such as, when the content to be played in the first content to be played packet is after a playback period, when next playback period end of packet, will there are some content to be played and be adjusted in the second content to be played packet, certainly, correspondingly, when the content to be played in the second content to be played packet is after a playback period, when next playback period end of packet, it will there are some content to be played and be adjusted in the first content to be played packet.

Step 302: each content to be played is grouped by content Play Server according to the result of broadcast parameter of each content to be played;

Specifically, according to the result of broadcast parameter of each content to be played, each content to be played is carried out packet to include:

The content to be played that result of broadcast parameter is not less than predetermined threshold value is assigned in the first content to be played packet;

Result of broadcast parameter is assigned in the second content to be played packet less than the content to be played of predetermined threshold value.

In the embodiment of the present invention, predetermined threshold value can carry out sets itself according to practical situation, and the present invention is to this and is not specifically limited, for instance, this predetermined threshold value can be 5%.

Step 303: content Play Server receives the playing request that user side sends;

Step 304: content Play Server determines the content to be played packet corresponding to playing request according to predetermined policy;

Specifically, determine that the content to be played packet corresponding to playing request includes the following two kinds mode according to predetermined policy:

Mode one, determining a random number scope, and random number scope is divided into by predetermined ratio the first numerical range and second value scope, wherein, the first numerical range is more than second value scope;

Build the first numerical range and the packet of the first content to be played and the mapping relations that second value packet is grouped with the second content to be played;

Adopt predetermined random process function that playing request is carried out process and obtain a random number;

When random number is in the first numerical range, then the mapping relations being grouped according to the first numerical range and the first content to be played judge the corresponding first content to be played packet of playing request;

When random number is within the scope of second value, then according to the second content to be played packet corresponding to the mapping relations judgement playing request that the second content to be played is grouped of second value scope.

Mode two, by each user side in content playing network according to predetermined ratio be divided into first area packet and second area packet in, first area packet in user side number more than second area packet in user side number;

Build first area packet and the first content to be played packet, and second area is grouped and the mapping relations of the second content to be played packet;

When the user side sending playing request belongs to first area packet, according to first area packet first content to be played packet corresponding to the mapping relations judgement playing request of the first content to be played packet;

When the user side sending playing request belongs to second area packet, according to second area packet second content to be played packet corresponding to the mapping relations of the second content to be played judgement playing request.

Step 305: content Play Server selects to play content being grouped from the content to be played that user side is corresponding according to predetermined play rules;

Specifically, when the corresponding first content to be played packet of described playing request, select to play content being grouped from the content to be played that user side is corresponding according to predetermined play rules and include:

Result of broadcast parameter according to the first interior each content to be played of content to be played packet calculates respectively according to default effect weight model and obtains the result of broadcast weight of each content to be played in the first content to be played packet;

Each content to be played in first content to be played packet is arranged according to its result of broadcast weight order from big to small;

The content to be played that result of broadcast weight is maximum from arrangement, select the content to be played with broadcasting page size equal number as playing content.

Wherein, the effect weight model preset is:

$\mathrm{EP}=\frac{\underset{i=1}{\overset{N}{\mathrm{\Σ}}}({\mathrm{\λ}}^{N-i}*P_i)}{\underset{j=1}{\overset{N}{\mathrm{\Σ}}}{\mathrm{\λ}}^{N-j}}$

Wherein, EP is result of broadcast weights;

The playback period number that N adopts when being adopt historical forecast future, N can be value is the natural number be more than or equal to 1;

�� is the floating number variable more than 1, and specifically, �� is more big, more tends to use the value in nearest cycle to predict, �� closer to 1 closer to history N day average;

P_iFor result of broadcast parameter.

When the corresponding second content to be played packet of described playing request, select to play content being grouped from the content to be played that user side is corresponding according to predetermined play rules and include:

Randomly choose from the second content to be played packet and play the content to be played of page size equal number as playing content.

Step 306: broadcasting content is sent to user side by content Play Server, in order to content is play in user side display.

Being determined by the result of broadcast parameter of each content to be played, result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree; Receive the playing request that user side sends, result of broadcast parameter according to each content to be played selects to play content from each content to be played, and broadcasting content is sent to user side, so that the realization of the technical scheme of content is play in user side display, make to consider such as anthropic factors such as clicking rate, conversion ratio and resources contribution degree when playing content, it is possible to better meet the demand that user content is play.

Embodiment 4

Referring to Fig. 4, a kind of content Play Server, this content Play Server is concrete identical with the server in embodiment of the method 2 or 3, specifically includes: determine module 401, selects module 402 and sending module 403;

Determining module 401, for determining the result of broadcast parameter of each content to be played, wherein, result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree;

Select module 402, for receiving the playing request that user side sends, select to play content from each content to be played according to the result of broadcast parameter of each content to be played;

Sending module 403, for being sent to user side by broadcasting content, in order to content is play in user side display.

In the embodiment of the present invention, it is determined that module 401 includes:

Data collection module, for collecting and store the result of broadcast data of each content to be played respectively;

Clicking rate computing unit, for when result of broadcast data are exposure data and click data, calculating, according to the click data of collected each content to be played and exposure data, the clicking rate obtaining each content to be played respectively; Or/and

Conversion ratio computing unit, for when result of broadcast data are conversion data and click data, calculating, according to the conversion data of collected each content to be played and click data, the conversion ratio obtaining each content to be played respectively; Or/and

Resources contribution degree computing unit, for when result of broadcast data are conversion data and exposure data, calculating the resources contribution degree obtaining each content to be played respectively according to the conversion data of collected each content to be played and exposure data.

Wherein, clicking rate computing unit, conversion ratio computing unit are or/and resources contribution degree computing unit is when being used for the result of broadcast data collecting each content to be played, specifically for determining the playback period of content to be played, when currently playing end cycle, add up the result of broadcast data of each content to be played in the currently playing cycle; Or

Clicking rate computing unit, conversion ratio computing unit are or/and resources contribution degree computing unit is when being used for the result of broadcast data collecting each content to be played, specifically for the result of broadcast data of content to be played each in the statistical history time.

Referring to Fig. 5, in the embodiment of the present invention, module 402 is selected to include:

Grouped element 4021, is grouped each content to be played for the result of broadcast parameter according to each content to be played;

Determine unit 4022, for determining the content to be played packet corresponding to playing request according to predetermined policy;

Select unit 4023, for selecting to play content being grouped from the content to be played that playing request is corresponding according to predetermined play rules.

Wherein, grouped element 4021, the content to be played specifically for result of broadcast parameter is not less than predetermined threshold value is assigned in the first content to be played packet, result of broadcast parameter is assigned in the second content to be played packet less than the content to be played of predetermined threshold value.

Determine that unit 4022 includes:

First packet subelement, is used for determining a random number scope, and random number scope is divided into by predetermined ratio the first numerical range and second value scope, the first numerical range is more than second value scope;

Mapping relations build subelement, are used for building the first numerical range and the packet of the first content to be played and the mapping relations that second value packet is grouped with the second content to be played;

Random process subelement, obtains a random number for adopting predetermined random process function that playing request is carried out process;

First determines subelement, and for when random number is in the first numerical range, then the mapping relations being grouped according to the first numerical range and the first content to be played judge the corresponding first content to be played packet of playing request;

Second determines subelement, for when random number is within the scope of second value, then according to the second content to be played packet corresponding to the mapping relations judgement playing request that the second content to be played is grouped of second value scope.

Or, in the embodiment of the present invention, it is determined that unit 4022 also includes:

Region divides subelement, and for being divided into according to predetermined ratio in first area packet and second area packet by each user side in content playing network, in the packet of first area, user side number is more than user side number in second area packet; ;

Map and build subelement, be used for building first area and be grouped and the first content to be played packet, and the mapping relations that second area packet is grouped with the second content to be played.

First determines subelement, is used for when the user side sending playing request belongs to first area packet, according to first area packet first content to be played packet corresponding to the mapping relations judgement playing request of the first content to be played packet;

Second determines subelement, during for belonging to second area packet when the user side sending playing request, according to second area packet second content to be played packet corresponding to the mapping relations of the second content to be played judgement playing request.

Specifically, when determining that unit 4022 determines that corresponding first content to be played of playing request is grouped, unit 4023 is selected to include:

Weight calculation subelement, obtains the result of broadcast weight of each content to be played in the first content to be played packet for calculating respectively according to default effect weight model according to the result of broadcast parameter of each content to be played in the first content to be played packet;

Sequence subelement, for arranging each content to be played in the first content to be played packet according to its result of broadcast weight order from big to small;

Selection subelement, for, the content to be played that result of broadcast weight from arrangement is maximum, selecting the content to be played with broadcasting page size equal number as playing content.

When determining that unit 4022 determines the corresponding second content to be played packet of playing request, select unit 4023, specifically for randomly choosing from the second content to be played packet and playing the content to be played of page size equal number as playing content.

It addition, in the embodiment of the present invention, described selection module 402 also includes:

Weight calculation unit, calculates, for the result of broadcast parameter according to described each content to be played, the result of broadcast weight obtaining each content to be played respectively according to default effect weight model;

Sequencing unit, for arranging each content to be played according to its result of broadcast weight order from big to small;

Selection unit, for, the content to be played that result of broadcast weight from arrangement is maximum, selecting the content to be played with broadcasting page size equal number as playing content.

Being determined by the result of broadcast parameter of each content to be played, result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree; Receive the playing request that user side sends, result of broadcast parameter according to each content to be played selects to play content from each content to be played, and broadcasting content is sent to user side, so that the realization of the technical scheme of content is play in user side display, make to consider such as anthropic factors such as clicking rate, conversion ratio and resources contribution degree when playing content, it is possible to better meet the demand that user content is play.

One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can be completed by hardware, can also be completed by the hardware that program carrys out instruction relevant, described program can be stored in a kind of computer-readable recording medium, storage medium mentioned above can be read only memory, disk or CD etc.

The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all within the spirit and principles in the present invention, any amendment of making, equivalent replacement, improvement etc., should be included within protection scope of the present invention.

Claims (18)

1. the method that a content is play, it is characterised in that described method includes:

Determining the result of broadcast parameter of each content to be played, described result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree;

Receive the playing request that user side sends, select to play content from each content to be played according to the result of broadcast parameter of described each content to be played, and described broadcasting content is sent to described user side, in order to described user side shows described broadcasting content;

Wherein, the described result of broadcast parameter according to described each content to be played selects to play content from each content to be played, including:

Described each content to be played is grouped by the described result of broadcast parameter according to described each content to be played;

According to predetermined policy determine corresponding to described playing request content to be played packet, and according to predetermined play rules from described playing request corresponding content to be played packet select described broadcasting content.

2. method according to claim 1, it is characterised in that the described result of broadcast parameter determining each content to be played includes:

Collect and store the result of broadcast data of each content to be played respectively;

When described result of broadcast data are exposure data and click data, calculate, according to the click data of collected each content to be played and exposure data, the clicking rate obtaining each content to be played respectively; Or/and

When described result of broadcast data are conversion data and click data, calculate, according to the conversion data of collected each content to be played and click data, the conversion ratio obtaining each content to be played respectively; Or/and

When described result of broadcast data are conversion data and exposure data, calculate the resources contribution degree obtaining each content to be played respectively according to the conversion data of collected each content to be played and exposure data.

3. method according to claim 2, it is characterised in that the result of broadcast data of each content to be played of described collection include:

Determine the playback period of content to be played, when currently playing end cycle, add up the result of broadcast data of each content to be played in the currently playing cycle.

4. method according to claim 1, it is characterised in that each content to be played is carried out packet and includes by the described result of broadcast parameter according to described each content to be played:

The content to be played that result of broadcast parameter is not less than predetermined threshold value is assigned in the first content to be played packet;

Result of broadcast parameter is assigned in the second content to be played packet less than the content to be played of predetermined threshold value.

5. method according to claim 1, it is characterised in that described according to predetermined policy determine corresponding to described playing request content to be played packet include:

Determining a random number scope, and described random number scope is divided into by predetermined ratio the first numerical range and second value scope, described first numerical range is more than described second value scope;

Build described first numerical range and described first content to be played packet and the mapping relations that the packet of described second value is grouped with the second content to be played;

Adopt predetermined random process function that described playing request is carried out process and obtain a random number;

When described random number is in described first numerical range, then according to the described first content to be played packet corresponding to the described playing request of mapping relations judgement of described first content to be played packet of described first numerical range;

When described random number is within the scope of described second value, then according to the described second content to be played packet corresponding to the described playing request of mapping relations judgement of described second content to be played packet of described second value scope.

6. method according to claim 1, it is characterised in that described according to predetermined policy determine corresponding to described playing request content to be played packet include:

Being divided into according to predetermined ratio in first area packet and second area packet by each user side in content playing network, in the packet of described first area, user side number is more than user side number in the packet of described second area;

Build first area packet and described first content to be played packet, and second area is grouped and the mapping relations of the second content to be played packet;

When the user side sending described playing request belongs to the packet of described first area, according to described first area packet described first content to be played packet corresponding to the described playing request of mapping relations judgement of described first content to be played packet;

When the user side sending described playing request belongs to the packet of described second area, according to described second area packet described second content to be played packet corresponding to the described playing request of the mapping relations of described second content to be played judgement.

7. the method according to claim 5 or 6, it is characterised in that when the corresponding described first content to be played packet of described playing request, described select to play content according to predetermined play rules from content to be played packet corresponding to described user side and includes:

Result of broadcast parameter according to the described first interior each content to be played of content to be played packet calculates respectively according to default effect weight model and obtains the result of broadcast weight of each content to be played in described first content to be played packet;

Each content to be played in described first content to be played packet is arranged according to its result of broadcast weight order from big to small;

The content to be played that result of broadcast weight is maximum from arrangement, select the content to be played identical with playing page size as playing content.

8. the method according to claim 5 or 6, it is characterised in that when the corresponding described second content to be played packet of described playing request, described select to play content according to predetermined play rules from content to be played packet corresponding to described user side and includes:

Randomly choose from described second content to be played packet and play the content to be played of page size equal number as playing content.

9. method according to claim 1, it is characterised in that the described result of broadcast parameter according to described each content to be played selects to play content from each content to be played and includes:

Result of broadcast parameter according to described each content to be played calculates the result of broadcast weight obtaining each content to be played respectively according to default effect weight model;

Each content to be played is arranged according to its result of broadcast weight order from big to small;

The content to be played that result of broadcast weight is maximum from arrangement, select the content to be played identical with playing page size as playing content.

10. a content Play Server, it is characterised in that described server comprises determining that module, selects module and sending module;

Described determining module, for determining the result of broadcast parameter of each content to be played, described result of broadcast parameter includes one or more in clicking rate, conversion ratio and resources contribution degree;

Described selection module, for receiving the playing request that user side sends, selects to play content according to the result of broadcast parameter of described each content to be played from each content to be played;

Described sending module, for being sent to described user side by described broadcasting content, in order to described user side shows described broadcasting content;

Wherein, described selection module includes:

Grouped element, is grouped described each content to be played for the result of broadcast parameter according to described each content to be played;

Determine unit, for determining the content to be played packet corresponding to described playing request according to predetermined policy;

Select unit, for selecting described broadcasting content being grouped from the content to be played that described playing request is corresponding according to predetermined play rules.

11. server according to claim 10, it is characterised in that described determine that module includes:

Data collection module, for collecting and store the result of broadcast data of each content to be played respectively;

Clicking rate computing unit, for when described result of broadcast data are exposure data and click data, calculating, according to the click data of collected each content to be played and exposure data, the clicking rate obtaining each content to be played respectively; Or/and

Conversion ratio computing unit, for when described result of broadcast data are conversion data and click data, calculating, according to the conversion data of collected each content to be played and click data, the conversion ratio obtaining each content to be played respectively; Or/and

Resources contribution degree computing unit, for when described result of broadcast data are conversion data and exposure data, calculating the resources contribution degree obtaining each content to be played respectively according to the conversion data of collected each content to be played and exposure data.

12. server according to claim 11, it is characterized in that, described clicking rate computing unit, conversion ratio computing unit are or/and resources contribution degree computing unit is when being used for the result of broadcast data collecting each content to be played, specifically for determining the playback period of content to be played, when currently playing end cycle, add up the result of broadcast data of each content to be played in the currently playing cycle; Or

Described clicking rate computing unit, conversion ratio computing unit are or/and resources contribution degree computing unit is when being used for the result of broadcast data collecting each content to be played, specifically for the result of broadcast data of content to be played each in the statistical history time.

13. server according to claim 10, it is characterized in that, described grouped element, content to be played specifically for result of broadcast parameter is not less than predetermined threshold value is assigned in the first content to be played packet, result of broadcast parameter is assigned in the second content to be played packet less than the content to be played of predetermined threshold value.

14. server according to claim 10, it is characterised in that described determine that unit includes:

First packet subelement, is used for determining a random number scope, and described random number scope is divided into by predetermined ratio the first numerical range and second value scope, described first numerical range is more than described second value scope;

Mapping relations build subelement, are used for building described first numerical range and described first content to be played packet and the mapping relations of the packet of described second value and the packet of the second content to be played;

Random process subelement, obtains a random number for adopting predetermined random process function that described playing request is carried out process;

First determines subelement, for when described random number is in described first numerical range, then according to the described first content to be played packet corresponding to the described playing request of mapping relations judgement of described first content to be played packet of described first numerical range;

Second determines subelement, for when described random number is within the scope of described second value, then according to the described second content to be played packet corresponding to the described playing request of mapping relations judgement of described second content to be played packet of described second value scope.

15. server according to claim 10, it is characterised in that described determine that unit includes:

Region divides subelement, and for being divided into according to predetermined ratio in first area packet and second area packet by each user side in content playing network, in the packet of described first area, user side number is more than user side number in the packet of described second area; ;

Map and build subelement, be used for building first area and be grouped and described first content to be played packet, and the mapping relations that second area packet is grouped with the second content to be played.

First determines subelement, during for belonging to the packet of described first area when the user side sending described playing request, according to described first area packet described first content to be played packet corresponding to the described playing request of mapping relations judgement of described first content to be played packet;

Second determines subelement, during for belonging to the packet of described second area when the user side sending described playing request, according to described second area packet described second content to be played packet corresponding to the described playing request of the mapping relations of described second content to be played judgement.

16. the server according to claims 14 or 15, it is characterised in that when described determine that unit determines the corresponding described first content to be played packet of described playing request time, described selection unit includes:

Weight calculation subelement, obtains the result of broadcast weight of each content to be played in described first content to be played packet for calculating respectively according to default effect weight model according to the result of broadcast parameter of each content to be played in described first content to be played packet;

Sequence subelement, for arranging each content to be played in described first content to be played packet according to its result of broadcast weight order from big to small;

Select subelement, for, the content to be played that result of broadcast weight from arrangement is maximum, selecting the content to be played identical with playing page size as playing content.

17. the server according to claims 14 or 15, it is characterized in that, when described determine that unit determines the corresponding described second content to be played packet of described playing request time, described selection unit, specifically for randomly choosing the content to be played identical with playing page size as playing content from described second content to be played packet.

18. server according to claim 10, it is characterised in that described selection module includes:

Weight calculation unit, calculates, for the result of broadcast parameter according to described each content to be played, the result of broadcast weight obtaining each content to be played respectively according to default effect weight model;

Sequencing unit, for arranging each content to be played according to its result of broadcast weight order from big to small;

Selection unit, for, the content to be played that result of broadcast weight from arrangement is maximum, selecting the content to be played with broadcasting page size equal number as playing content.