CN103150657A - Retail chain channel and network collaborative distribution e-commerce system - Google Patents
Retail chain channel and network collaborative distribution e-commerce system Download PDFInfo
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- CN103150657A CN103150657A CN2013101136339A CN201310113633A CN103150657A CN 103150657 A CN103150657 A CN 103150657A CN 2013101136339 A CN2013101136339 A CN 2013101136339A CN 201310113633 A CN201310113633 A CN 201310113633A CN 103150657 A CN103150657 A CN 103150657A
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Abstract
The invention relates to a retail chain channel and network collaborative distribution e-commerce system and belongs to the retail chain type commercial distribution e-commerce technology. At present, the retail chain type commercial distribution technology is blank in the generic e-commerce field, so a large number of high-quality brand retail chain merchants cannot develop the e-commerce business. The retail chain channel and network collaborative distribution e-commerce system mainly solves the industry problem of the two-transaction business collaborative operation of synchronous online stores and band retail chain physical stores, and the requirements of the chain operation industry on the e-commerce platform mode and the spherical functions are met. The retail chain channel and network collaborative distribution e-commerce system has the technical key points a novel e-commerce platform realizes the automatic identification on the states of four core factors including consumers, chain merchants, goods, regions and the like, and the four factors are subjected to accurate identification and regulation control in different states. The retail chain channel and network collaborative distribution e-commerce system has the main purpose of developing the e-commerce platform in the novel mode. The e-commerce business development between band retail chain enterprises and merchants in the system is supported, and the synchronous coordinated operation of the online stores and the physical stores of chain enterprises is realized.
Description
One, technical field
The invention belongs to " distribution of Retail chain type business " electric business's software engineering, for the entity channel of brand chain commercial enterprises and the collaborative distribution of electric business's channel operation provide technical solution.
Two, background technology
2.1 the current situation of Retail chain industry
The form of Retail chain operation has had century more than one abroad, and the first hand chain commercial enterprises occurred in China in 1984.Chain commercial has obtained fast development in China the nineties.
It is extremely important management style in retailing that Brand Management and brand Chain-orientation are managed, and century-old enterprise development history has been confirmed both at home and abroad, the superiority of the chain pattern of retail brick.
The Retail chain industry is the leg portion of core in national economy.Country supports that enterprise carries out brand building, " commodity of building brand ", " building brand ", " culture of building brand ", " service of building brand ".With this enterprise and Additional value, the ability to ward off risks of enterprise and brand, more there is financial support in some areas government.
Take apparel industry as example, brand Chain-orientation distributors have accounted for whole apparel industry more than 80%, and digital proof linksystem businessman has been retailer's main flow part.
2.2 the predicament of new science and technology epoch brand Retail chain industry
The brand chain operation has had certain scale and achievement at home, but along with development and the economic situation of science and technology changes, makes brand Chain-orientation industry again enter predicament.
A) new business mode impacts: along with popularizing of computer and network, China has had the netizen up to 500,000,000, and certain variation occurs consumption status.Although consumption on network is the chain shop of impossible thoroughly alternative brand entity eventually.But network sale causes certain impact to the retail brick chain industry.
B) the blank market of brand is extensive: according to the Retail chain enterprise of industry statistic 60-70%, brand share (economizes at China A as the Clothing Industry brand and offer the terminal shop and reach 500 more than, but 200 of most similar enterprises does not have yet) not as good as 50%.Face market development difficulty.
2.3 Retail chain enterprise to the business of electric business in the urgent need to
After having experienced the last financial crisis, played in Retail chain businessman the single shop of many businessmans or brand in 2010 and occurred, glide up to the sales achievement more than 30-40%.
How how effective exploitation or utilize blank market, reduce the operating cost in shop, promotes the sales achievement in shop, classifies chain's important topic as.Retail chain enterprise begins to consider to increase new Operation Method on original management mode.
China has several hundred million ten thousand netizen, so ecommerce becomes the important outlet of operation that retailers favor.
One can promote the brand sales volume, two impacts of complete virtual electric business business to the chain brand of retail brick that can liquidate.
2.4 the electric business's technology of Retail chain distribution is blank both at home and abroad
Owing to lacking the electric business's technology of Retail chain distribution, be not fit to the platform support of pattern, the Retail chain industry can only be fed on fancies to electric business business for many years.A large amount of high-quality Retail chain enterprise can't carry out electric business business.
Existing electric business's platform and Retail chain business compatibility are analyzed as follows:
At first, the formation of brand Retail chain system: the Retail chain system be by, " zone on one's own account " or " operations joined in special permission ", or the chain distribution system of various ways mixing formations such as " zones on one's own account+special permission join operations ".
Each brand distribution solid shop/brick and mortar store needs the operating cost between 50-100 ten thousand at least in system, and in order to protect brand regional investment person's legitimate interests, the total businessman of chain brand and regional sub-businessman have all signed brand " appointed area engage in without competition contract ".The contract clear operation zone of each regional sub-businessman, the operation zone of this sub-businessman is protected by law.
Contract is carried out two bundles approximately, the sub-businessman in this area operations of must not transregionally going beyond one's commission on the one hand, and the at the same level sub-businessman in reach the standard grade businessman or other areas of sub-brand name on the other hand all must not advance this and enter sub-businessman " contract is legal " zone and sell operation.
Secondly, on B2C, C2C pattern platform, net business's operating service zone is the whole nation or global.
As long as if there is sub-businessman to carry out the electric business business of B2C, C2C platform in brand business itself or chain system, will thousands of brand solid shop/brick and mortar store all becomes the fitting room of website in the whole nation this brand, will spend huge sums brand businessman and and the time pains chain channel of entity of making operation destroy.
B2C, C2C electricity quotient module formula has the superpower large destructive power of killing and wounding to the entity channel of distribution, therefore the brand business keeps under strict control and the strike sub-businessman of rolling off the production line enters the B2C/C2C platform and carries out electric business business (fund input of brand business aspect anti-electric business is also not little), and the sub-businessman that is checked and verify will be cancelled brand at this area management qualification or sentence fining heavily more than 50,000.
One side, find that the on-line shop with brand has appearred in the B2C/C2C platform if brand each department entity is joined the business in addition, will require the brand business to solve in limited time and process, and pursues a claim otherwise will prosecute brand businessman, and abandon this brand solid shop in the operation of locality.
B2C, C2C isotype electricity business technology only support " non-chain class retailer " to carry out electric business business, can not support chain class retailer to carry out electric business business, and Retail chain class businessman quantity has accounted for the ratio of 70-80% in retail trade, be the main force of retail trade, only have these enterprises to provide real secure commodity and service for the consumer.
Again, O2O pattern electricity business is read as from the teeth outwards, can support on-line shop's slitless connection on offline businesses and line, merges and manages.
But in fact from actual functional capability, the O2O pattern can only support the similar enterprises such as cinema, railway, aviation to accept the consumer to the online booking of service, order online film ticket, buy train ticket, buy air ticket, but the consumer must arrive the appointed place and enjoy service, can not enjoy long-range mail-order transaction or the home delivery service of businessman.
O2O pattern platform, also support the enterprise of the types such as hotel, KTV to do promotional or reservation service on network, the consumer will arrive equally the businessman location and enjoy service, so the O2O pattern still can not satisfy " solid shop/brick and mortar store+on-line shop " cooperation transactions demand of Retail chain industry.
The context analyzer conclusion: the electric business's technology of Retail chain distribution is blank both at home and abroad, at present on the market without the phase technical support.The main flow businessman of retail trade, high-quality businessman are ostracised outside electric business business, and huge civilian network can't be enjoyed the online service of Premium Brands businessman.
Three, summary of the invention
Can realize the active demand of " solid shop/brick and mortar store+on-line shop " synchronous collaboration management functions in order to satisfy the Retail chain industry, the electric quotient system system of existing invention Retail chain channel and network cooperating distribution.System is to " consumer ", " businessman ", " commodity ", " area ", and four Fundamentals are carried out instant comprehensive crossover location, form the new model e-commerce platform;
New model electricity business platform, to support that accounting for the chain retailer of the brand of retail trade more than 80% carries out electric business business, improve the survival and development environment of Retail chain industry, change Retail chain industry existential mode, promote energetically the operation result of the chain industry of brand simultaneously.
3.1 gordian technique:
The present invention will automatically identify Retail chain electricity business businessman and belong to " normal condition " still " special state ".And according to two kinds of random indefinite states of businessman, automatically to in the chain system of brand, the sub-businessman of different regions, coverage, service object, service range, do instant distribution and control, really be fit to the business demand of chain class distributors, Details as Follows:
A) the present invention with regulation and control consumer user to the change frequency of " address of service ", change the more array mode such as cycle and change purpose, can allow system automatically identify the zone of consumer demand service;
B) the present invention uses to businessman of on-line shop and " authorizes operating area under normal condition " and " sharing other businessman's service areas under special state " array mode, automatically identifies and allocate instant " legal " coverage of control online merchants;
C) the present invention use to businessman part commodity " true non-zero inventory " and to the have ready conditions array mode of " assert non-zero inventory " of part commodity, system is identified automatically, whether businessman has the ability, and in operating area, the consumer provides commodity and service in order to authorize.
D) the present invention with price and the preferential array mode of local level, regulates and controls " legal " share service district of each chain businessman immediately.
Remarks are explained:
Normal condition: businessman can provide part commodity and service to be normal condition for the consumer who manages in empowered zone;
Special state: businessman can't provide part commodity or service to be special state for the consumer who manages in empowered zone;
Share service district: when businessman can't provide part commodity or service for the consumer in the operation empowered zone, have the ability to provide commodity and service with the shared district that belongs to originally of brand businessman, the transregional online sales that appointment commodity and service are provided by other areas.
3.2 the existing implementation close with the present invention
Retail chain industry electricity business field does not have similar technology and close solution at present.
3.3 beneficial effect:
The present invention program can develop electric business's platform of novel pattern, fills up the electric business's technological gap in domestic and international Retail chain field.
Platform will be supported and help to account for retail trade to carry out online electric business business up to 80% chain brand enterprise and the sub-businessman of rolling off the production line, and can be the sales volume contribution of the social creativity value of guaranteeing the minimum for 400-600 hundred million/year.
Electric business business is as value-added service and the marketing methods of solid shop, and the chain class retailer of power-assisted walks out predicament, simultaneously the management mode of the whole chain industry of the excellent materialization of energy and lifting industry technicalization degree:
A effectively pulls retail trade to increase, and promotes profitable and the brand competitiveness in brand shop, and service level;
B can intelligence to brand chain businessman because the achievement that short supply may cause runs off, carry out the integration of effective resource (commodity and visitor group) and share, the business that prevents runs off, and is not increasing fully under the prerequisite of cost, promotes brand business's sales achievement;
C support linksystem businessman carries out selling operation to barren ground, carries in a large number and has grown the brand sales volume, and the while is as the means of the blank market development of brand;
Start an undertaking but the university student of D platform model support software information engineering subject is low-cost.
4, embodiment
4.1 platform is first supported every the sub-businessman in brand Retail chain chain, offer on platform one with this solid shop, same brand name, same place name, with the chain on-line shop of synchronous brand of trade name;
4.2 and then make land identification consumer's demand for services regional with " address of service " combination;
4.3 give again initial empowered zone of managing of synchronous on-line shop of each solid shop, as " legal " service area of on-line shop of " normal condition " lower Retail chain businessman;
4.4 then automatically the legal authorization zone of consumer's demand for services zone and businessman is mated by platform;
4.5 when the consumer needs commodity or service (logining this platform), at first plateform system can provide " operation empowered zone " and " consumer's demand for services district ", and in same area, the commodity of businessman are to consumer (strengthen businessman's service advantage and increase the consumption competitive opportunity);
4.6 simultaneously, the part commodity that in " operation empowered zone " and " consumption service desired region " same area, businessman can't provide, plateform system will be specified automatically, and the same brand businessman of other " operation empowered zones " offers the consumer of demand (assist the trans-regional commodity of chain brand and consumer group complementary);
4.7 then, system provides to the consumer brand or the businessman that does not have in " consumption service desired region " again, the commodity and service of other regional businessmans (supporting businessman to sell to brand blank market);
4.8 simultaneity factor will be automatically be shown shielding or forbid that in transaction " operation empowered zone " and " consumption service desired region " same area, businessman can provide, the identical goods of other " operation empowered zone " businessmans the consumer.
4.9 the characteristic according to the Retail chain industry, the present invention uses with sub-businessman in brand system and uses unified commodity data bank, and sub-businessman no having the ability when certain period of identifying in chain chain take the management of data bank and operation provides commodity or service as the consumer who manages empowered zone.
4.10 the present invention also uses the array mode of " anti-communism is enjoyed commodity " and " anti-communism is enjoyed the area " to solve in the share service district, specificly mustn't share commodity and service.
4.11 also having used " gift operating area " interior both parties freely to consult, the present invention links up the cheating of controlling the trade both sides with " share service district " interior restricted communication.
Remarks: " sharing " above is equal to the operation of the same meanings such as " forming an alliance " in application, " alliance ".
Claims (7)
1. identify with " address combination " control technique the zone that the consumer enjoys commodity or service.
2. with similar fashion such as " designated trading zone ", " authorize and manage the zone ", " divide and manage the zone ", realize that software controls the sale service zone of on-line shop automatically.
3. with similar fashion such as " district-share ", " regional alliance ", " forming an alliance in the zone ", realize that software under specific circumstances controls and redistribute " the instant operation permission district " of on-line shop automatically, support on-line shop can be transregional to provide sale service for the overseas consumer of former mandate operating area.
4. with in brand system, whether sub-merchant store has identical commodity is the specified conditions factor, and software is redistributed the immediate service zone of businessman of on-line shop automatically.
5. to specifying kinds of goods software carry out automatically " showing shielding " or to specifying the online transaction of commodity prohibition unit region-by-region with good conditionsi, realize software to the control of businessman's service area and distribute and implement.
6. support to use unified commodity data bank with sub-businessman in brand system, identify with management and the operation of data bank, whether businessman has identical goods in a certain amount of time.
7. with anti-" district-share ", anti-" regional alliance ", anti-similar fashion such as " forming an alliance in the zone ", allow software reality in the share service district, part is specified and can not be shared commodity and identify.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2013101136339A CN103150657A (en) | 2013-04-03 | 2013-04-03 | Retail chain channel and network collaborative distribution e-commerce system |
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| CN2013101136339A CN103150657A (en) | 2013-04-03 | 2013-04-03 | Retail chain channel and network collaborative distribution e-commerce system |
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| CN103150657A true CN103150657A (en) | 2013-06-12 |
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Cited By (4)
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|---|---|---|---|---|
| CN103489118A (en) * | 2013-08-27 | 2014-01-01 | 余俊峰 | Interactive e-business service processing method and system |
| CN104216705A (en) * | 2014-08-11 | 2014-12-17 | 宋子诚 | Distribution store position matching system |
| CN113379360A (en) * | 2021-08-05 | 2021-09-10 | 杭州拼便宜网络科技有限公司 | Commodity secondary transaction method and device, electronic equipment and computer readable medium |
| CN114282951A (en) * | 2021-12-28 | 2022-04-05 | 浪潮卓数大数据产业发展有限公司 | Network retail prediction method, equipment and medium |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103489118A (en) * | 2013-08-27 | 2014-01-01 | 余俊峰 | Interactive e-business service processing method and system |
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| CN114282951B (en) * | 2021-12-28 | 2024-05-14 | 浪潮卓数大数据产业发展有限公司 | Network retail prediction method, device and medium |
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Address after: 610000, No. 8, building 1706, airport crystal block, 5 section, Lingang Road, Chengdu, Sichuan Applicant after: Song Zicheng Address before: 610000, No. 1706, airport crystal block, 5 section of Lingang Road, Chengdu, Sichuan Applicant before: Song Zicheng |
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Application publication date: 20130612 |