CN103093367A - Precise internet advertisement putting system and method - Google Patents
Precise internet advertisement putting system and method Download PDFInfo
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- CN103093367A CN103093367A CN2011103348855A CN201110334885A CN103093367A CN 103093367 A CN103093367 A CN 103093367A CN 2011103348855 A CN2011103348855 A CN 2011103348855A CN 201110334885 A CN201110334885 A CN 201110334885A CN 103093367 A CN103093367 A CN 103093367A
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Abstract
The invention discloses a precise internet advertisement putting system and a precise internet advertisement putting method. The system comprises a visitor behavior analysis module, an individuation creativity generation module, and an advertisement server. The invention further discloses the precise internet advertisement putting method which comprises a visitor behavior analysis method, an individuation creativity generation method, and an advertisement server play method. The system and the method can achieve the purposes that the generation of individuation creativity is free of manual work, free of offline storage, and then be controlled in a second level in a delayed mode, and most intimate information for each visitor can be really conveyed, and besides, a single product redirection creativity is put in an eligible flow quantity, and compared with a primary creativity, the click-through rate is raised by 2-3 times.
Description
Technical field
The present invention relates to the Internet advertising field, particularly a kind of accurate jettison system and method for Internet advertising.
Background technology
Internet advertisement technology is described as the most complicated technology in advertisement putting technology now, with the print media such as newpapers and periodicals, magazine and television advertising comparatively speaking, Internet advertising various informative, throw in that the source is complicated, technical method is various, therefore, when which kind of advertisement mode is advertisement putting person's wish will determine to take or which selecting, the website of advertisement is provided, often there is no objective standard.Accordingly, advertisement suppliers wish will persuade advertisement putting person to buy oneself advertising service, also need to provide convictive, have emulative evidence, illustrate that the advertisement that oneself provides is the most effective.At this moment third party's monitoring of Internet advertising, the demand of analytical technology are just arranged.
(remarketing) technology of being redirected is one of technology that in precisely input mode of present Internet advertising, the investment repayment ratio is the highest.Existing redirecting technique has solved the problem that finds correct audient, but but could not solve the problem of passing on appropriate information to the audient.Its reason mainly is, information is passed on by intention, and intention is Mass production under manual manufacture or line.Due to the restriction of cost of labor and carrying cost, can't accomplish to be the different intention of each visitor's custom-made by size, thereby limit the further performance of precision marketing potentiality.
Summary of the invention
The technical problem to be solved in the present invention is: the invention solves in precision marketing practice is the technical matters of each visitor's customized personal intention, reach the personalized intention of generation and need not manual work, need not storage under line, postpone to be controlled at a second level, really accomplish the purpose into the most intimate information of each visitor's reception and registration.
The present invention is achieved through the following technical solutions:
A kind of accurate jettison system of Internet advertising, its feature comprises: visitor's behavioural analysis module, personalized idea generation module and Advertisement Server;
Described visitor's behavioural analysis module comprises: behavior page analysis unit, visitor's behavior record unit and visitor's behavioural analysis unit three parts; Described behavior page analysis unit can extract the key element that defines visitor's behavior on the page; The incidence relation between visitor and page key element can be set up in described visitor's behavior record unit; Described visitor's behavioural analysis unit can judge whether the visitor meets the necessary condition that single product are redirected;
Described personalized idea generation module can be obtained the key element of describing visitor's behavior, and obtains the corresponding visual element of described key element, and described visual element is combined into advertising creative and is illustrated on the page;
Described Advertisement Server comprises visitor's applicability judgement unit, the unit and broadcast the unit of bidding; Described visitor's applicability judgement unit can judge whether the visitor satisfies the necessary condition that single product are redirected; The described unit of bidding can judge that whether single product are redirected the investment repayment ratio of intention over other intention; Described broadcast unit can broadcast the successful single product of bidding and be redirected intention.
A kind of accurate put-on method of Internet advertising is characterized in that, comprises following method: visitor's behavior analysis method, personalized idea generation method and Advertisement Server player method;
Described visitor's behavior analysis method comprises following steps:
A1, extraction page key element;
A2, set up related between visitor and key element;
Whether A3, differentiation visitor satisfy the necessary condition of single product orientation.
Described personalized idea generation method comprises following steps:
B1, obtain the key element of describing visitor's behavior;
B2, obtain the corresponding visual element of key element, as information such as picture, price, the names of an article;
B3, visual element is combined into advertising creative and is illustrated on the page.
Described Advertisement Server player method comprises the steps:
C1, visitor's applicability judgement unit judge whether the visitor satisfies the necessary condition that single product are redirected;
C2, the unit of bidding judge that whether single product are redirected the investment repayment ratio of intention over other intention;
C3, broadcast the unit, broadcast the successful single product of bidding and be redirected intention.
The invention has the beneficial effects as follows: adopt the present invention can reach the personalized intention of generation and need not manual work, need not storage under line, postpone to be controlled at a second level, really accomplish to pass on into each visitor the purpose of the most intimate information, and throw in single product and be redirected intention on qualified flow, clicking rate has creatively improved 2～3 times than former.
Description of drawings
Fig. 1 is visitor's behavior analysis method process flow diagram of the present invention;
Fig. 2 is personalized idea generation method flow diagram of the present invention;
Fig. 3 is Advertisement Server player method process flow diagram of the present invention.
Embodiment
In conjunction with the accompanying drawings, the present invention is further detailed explanation.
The present invention's idiographic flow of modules in implementation process is as follows:
As shown in Figure 1: visitor's behavior analysis method is specific as follows: at first when the guest access homepage, judge whether it is the commodity displaying page, if not, finish, the information (comprising title, price, discount, picture etc.) of analyzing page commodity, again these information are extracted and write LSO (local shared object: local shared object), judge that more whether the client browses the commodity number greater than 2, otherwise finishing, is to use the P3P technology that this visitor is labeled as can accept single product directed (sku_regart_id).
As shown in Figure 2: the idiographic flow of personalized idea generation is as follows: at first after browser receives that the single product of displaying are redirected the intention instruction, create iframe on the given ad position, and load the intention template of respective client in iframe, read this visitor's commodity Visitor Logs this moment again from LSO, dynamically generate HTML and play up according to historical record at last.
As shown in Figure 3: the idiographic flow that Advertisement Server is play is as follows: at first Advertisement Server receives the advertisement playing request, then inquire about visitor's attribute from real-time tag library, whether reexamine client exists single product to be redirected cookie (sku_retarget_id), if exist, sku_retarget_id is added visitor's attribute, if do not exist, according to visitor's attribute forecast clicking rate, and choose the highest intention template of prospective earnings from candidate's intention, and play the intention template.
Claims (8)
1. the accurate jettison system of an Internet advertising, its feature comprises: visitor's behavioural analysis module, personalized idea generation module and Advertisement Server.
2. the accurate jettison system of a kind of Internet advertising according to claim 1, is characterized in that, described visitor's behavioural analysis module comprises: behavior page analysis unit, visitor's behavior record unit and visitor's behavioural analysis unit three parts; Described behavior page analysis unit can extract the key element that defines visitor's behavior on the page; The incidence relation between visitor and page key element can be set up in described visitor's behavior record unit; Described visitor's behavioural analysis unit can judge whether the visitor meets the necessary condition that single product are redirected.
3. the accurate jettison system of a kind of Internet advertising according to claim 1, it is characterized in that, described personalized idea generation module, can obtain the key element of describing visitor's behavior, and obtain the corresponding visual element of described key element, and described visual element is combined into advertising creative and is illustrated on the page.
4. the accurate jettison system of a kind of Internet advertising according to claim 1, is characterized in that, described Advertisement Server comprises visitor's applicability judgement unit, the unit and broadcast the unit of bidding; Described visitor's applicability judgement unit can judge whether the visitor satisfies the necessary condition that single product are redirected; The described unit of bidding can judge that whether single product are redirected the investment repayment ratio of intention over other intention; Described broadcast unit can broadcast the successful single product of bidding and be redirected intention.
5. the accurate put-on method of an Internet advertising, is characterized in that, comprises following method: visitor's behavior analysis method, personalized idea generation method and Advertisement Server player method.
6. the accurate put-on method of a kind of Internet advertising according to claim 5, is characterized in that, described visitor's behavior analysis method comprises following steps:
A1, extraction page key element;
A2, set up related between visitor and key element;
Whether A3, differentiation visitor satisfy the necessary condition of single product orientation.
7. the accurate put-on method of a kind of Internet advertising according to claim 5, is characterized in that, described personalized idea generation method comprises following steps:
B1, obtain the key element of describing visitor's behavior;
B2, obtain the corresponding visual element of key element, as information such as picture, price, the names of an article;
B3, visual element is combined into advertising creative and is illustrated on the page.
8. the accurate put-on method of a kind of Internet advertising according to claim 5, is characterized in that, described Advertisement Server player method comprises the steps:
C1, visitor's applicability judgement unit judge whether the visitor satisfies the necessary condition that single product are redirected;
C2, the unit of bidding judge that whether single product are redirected the investment repayment ratio of intention over other intention;
C3, broadcast the unit, broadcast the successful single product of bidding and be redirected intention.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103348855A CN103093367A (en) | 2011-10-28 | 2011-10-28 | Precise internet advertisement putting system and method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011103348855A CN103093367A (en) | 2011-10-28 | 2011-10-28 | Precise internet advertisement putting system and method |
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| CN103093367A true CN103093367A (en) | 2013-05-08 |
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| CN2011103348855A Pending CN103093367A (en) | 2011-10-28 | 2011-10-28 | Precise internet advertisement putting system and method |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105809487A (en) * | 2016-03-17 | 2016-07-27 | 广州筷子信息科技有限公司 | Advertisement element based advertisement release method and apparatus |
| CN106294425A (en) * | 2015-05-26 | 2017-01-04 | 富泰华工业（深圳）有限公司 | The automatic image-text method of abstracting of commodity network of relation article and system |
| CN110415010A (en) * | 2019-05-23 | 2019-11-05 | 上海大犀角信息科技有限公司 | A kind of Internet advertisement serving system, method and its application system |
| CN113256346A (en) * | 2021-06-21 | 2021-08-13 | 广州市丰申网络科技有限公司 | Advertisement delivery account information learning method and device and computer equipment |
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| US20080249862A1 (en) * | 2007-04-06 | 2008-10-09 | Igt Media Holdings, Inc. | Business services program embodying a reinvestment |
| CN101398926A (en) * | 2008-09-01 | 2009-04-01 | 腾讯科技（深圳）有限公司 | Advertisement bidding and playing method and system based on directional delivery |
| CN101650724A (en) * | 2009-07-10 | 2010-02-17 | 程清（上海）信息科技有限公司 | Generating method of webpage embedded advertisement |
| CN101770482A (en) * | 2008-12-26 | 2010-07-07 | 北京搜狗科技发展有限公司 | Method and system for issuing advertisements |
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- 2011-10-28 CN CN2011103348855A patent/CN103093367A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080249862A1 (en) * | 2007-04-06 | 2008-10-09 | Igt Media Holdings, Inc. | Business services program embodying a reinvestment |
| CN101398926A (en) * | 2008-09-01 | 2009-04-01 | 腾讯科技（深圳）有限公司 | Advertisement bidding and playing method and system based on directional delivery |
| CN101770482A (en) * | 2008-12-26 | 2010-07-07 | 北京搜狗科技发展有限公司 | Method and system for issuing advertisements |
| CN101650724A (en) * | 2009-07-10 | 2010-02-17 | 程清（上海）信息科技有限公司 | Generating method of webpage embedded advertisement |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106294425A (en) * | 2015-05-26 | 2017-01-04 | 富泰华工业（深圳）有限公司 | The automatic image-text method of abstracting of commodity network of relation article and system |
| CN105809487A (en) * | 2016-03-17 | 2016-07-27 | 广州筷子信息科技有限公司 | Advertisement element based advertisement release method and apparatus |
| CN110415010A (en) * | 2019-05-23 | 2019-11-05 | 上海大犀角信息科技有限公司 | A kind of Internet advertisement serving system, method and its application system |
| CN113256346A (en) * | 2021-06-21 | 2021-08-13 | 广州市丰申网络科技有限公司 | Advertisement delivery account information learning method and device and computer equipment |
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Address after: 201203 Shanghai City, Pudong New Area Shanghai City, Guo Shou Jing Road, Zhangjiang hi tech Park No. 351 Building No. 2 room 534 Applicant after: Yue Yue information technology (Shanghai) Co., Ltd. Address before: 201203 Shanghai City, Pudong New Area Shanghai City, Guo Shou Jing Road, Zhangjiang hi tech Park No. 351 Building No. 2 room 534 Applicant before: Poly win information technology (Shanghai) Co., Ltd. |
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Application publication date: 20130508 |