CN103077173A - Information providing method and system - Google Patents

Information providing method and system Download PDF

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Publication number
CN103077173A
CN103077173A CN2011103295487A CN201110329548A CN103077173A CN 103077173 A CN103077173 A CN 103077173A CN 2011103295487 A CN2011103295487 A CN 2011103295487A CN 201110329548 A CN201110329548 A CN 201110329548A CN 103077173 A CN103077173 A CN 103077173A
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information
user terminal
website
server
supplier
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Granted
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CN2011103295487A
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CN103077173B (en
Inventor
张强
李燕群
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Priority to CN201110329548.7A priority Critical patent/CN103077173B/en
Publication of CN103077173A publication Critical patent/CN103077173A/en
Priority to HK13107360.2A priority patent/HK1180086A1/en
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Abstract

The invention discloses an information providing method and an information providing system. The method comprises the following steps that in the process that a web page is displayed by a web server in accordance with a received user request, an additional information providing process is performed; the process comprises the following steps that position information of a user terminal which currently requests the web page is obtained by a position server, and address description information of a given information provider in the web page is obtained; additional information from the position of the user terminal to the position of the given information provider is obtained by the position server on the basis of the position information of the user terminal and the position information of the given information provider; the additional information is sent to the web server by the position server; and the additional information is added to the web page by the web server, so as to display the additional information in the web page requested by a user. According to the method and the system which are provided by the invention, richer information can be provided, and the data processing pressure of the web server cannot be obviously increased.

Description

Information providing method and system
Technical field
The application relates to the information processing technology, relates in particular to a kind of information providing method and system.
Background technology
The present pattern that purchases by group is take " rate war " as amusement mostly, to attract the user at a low price, provides various informations of discount in group buying websites.For the product of some classifications, for example food and drink class, amusement and recreation class or service for life series products can be listed product picture, product introduction, businessman's address descriptor information etc. usually in group buying websites.It may be inadequate for the user that yet these information are only arranged, and for example, the user possibly can't know reaches some businessmans and how long needs, and whether traffic is convenient etc.If can't understand these information, then possibly can't attract better the user, and then cause customer loss.As seen, providing more, the product information of horn of plenty is necessary.
For group buying websites, the various requests in the website all need to finish by Website server.If rely on the data processing pressure that Website server provides abundanter information can increase undoubtedly Website server, reduce access speed, and then have influence on Website server other professional performances are provided.
How abundanter information can either be provided and don't can cause the data processing pressure of Website server significantly to increase, be the technical matters that needs to be resolved hurrily.
Summary of the invention
The application provides a kind of information providing method and system for problems of the prior art, abundanter information can be provided and don't can cause the data processing pressure of Website server significantly to increase.
The embodiment of the present application provides a kind of information providing method, comprising:
Ask to show in the process of Website page that according to the user who receives carrying out additional information provides process at Website server, described additional information provides process to comprise:
Location server obtains the positional information of the user terminal of current request Website page, and obtains the address descriptor information of given kind of information supplier in the Website page that the user asks;
Described location server is based on the positional information of described user terminal and described given kind of information supplier's address descriptor information, obtains from the position of described user terminal to the additional information of described given kind of information supplier's position;
Described location server sends to described Website server with described additional information;
Described Website server adds described additional information in the described Website page to, to show described additional information in the described Website page that the user was asked.
The embodiment of the present application also provides a kind of information providing system, comprising:
Website server is used for asking to show Website page according to the user who receives;
Location server, be used for asking to show that according to the user who receives the process of Website page obtains the positional information of the user terminal of current request Website page at described Website server, and obtain the address descriptor information that the user asks given kind of information supplier in the Website page, based on the positional information of described user terminal and described given kind of information supplier's address descriptor information, obtain from the position of described user terminal to the additional information of described given kind of information supplier's position, and described additional information sent to described Website server, so that described Website server shows described additional information in the Website page that the user asks.
In the method and system that the application provides, Website server is when the foreground shows Website page, location server obtains additional information on the backstage, the background process of location server and the foreground of Website server show carries out separately, the background process of location server can not affect Website server provides professional ability, the additional information that Website server only need to get access to location server is added in the Website page and is got final product, can't cause the data processing pressure of Website server significantly to increase, but also reach the purpose that abundanter information is provided to the user.
By referring to the accompanying drawing description of a preferred embodiment, the application's above-mentioned and other objects, features and advantages will be more obvious.
Description of drawings
Fig. 1 illustrates the structural representation of a kind of operating environment of the method that realizes that the application provides;
Fig. 2 illustrates the process flow diagram of the application's information providing method embodiment one;
Fig. 3 illustrates the data interaction figure of the application's information providing method embodiment two;
Fig. 4 illustrates the data interaction figure of the application's information providing method embodiment three.
Embodiment
The below is with the embodiment of DETAILED DESCRIPTION The present application.Should be noted that the embodiments described herein only is used for illustrating, be not limited to the application.
Fig. 1 illustrates the structural representation of a kind of operating environment of the method that realizes that the application provides, and the equipment of network side can comprise Website server 1 and location server 2, and user terminal can comprise mobile device 3 and computing machine 4 etc.
Website server 1 forms Website page (web page), and shows Website page to mobile device 3 or computing machine 4.Location server 2 can obtain two additional informations such as distance, required time or route between the position from Geographic Information System.Geographic Information System can provide the service system of geographic distribution data, for example, and the map platform that Google or company of Baidu etc. provides (such as google map map platform etc.).
Fig. 2 illustrates the process flow diagram of the application's information providing method embodiment one, comprising:
Step 101, the user who receives in Website server 1 basis ask to show in the process of Website page that carrying out additional information provides process.
In the step 101, additional information provides process to comprise:
Step 101a, location server 2 obtain the positional information of the user terminal of current request Website page, and obtain the address descriptor information of given kind of information supplier in the Website page that the user asks, wherein said given kind of information can be certain product information or information on services, and described supplier can be by website publishing commodity information or information on services and the businessman of these commodity or service is provided.
Referring to Fig. 1, the user sends for the request of obtaining Website page by mobile device 3 or computing machine 4, for example, the user is by URL(uniform resource locator) (the Uniform Resource Locator of user terminal input website, URL) or after clicking the link of Website page, user terminal can send be used to the request of obtaining Website page.The backward mobile device 3 of request or computing machine 4 that Website server 1 receives mobile device 3 or computing machine 4 show Website page.
Website server 1 can obtain the identification information of mobile device 3, for example the cell ID of mobile device 3 (cellID) and Location Area Code (Local Area Code, LAC).Then the identification information of location server 2 mobile device 3 that can obtain based on Website server 1 obtains the positional information of mobile device 3.Perhaps Website server 1 can be based on the user name of user's input, and address descriptor information that will be corresponding with this user name sends to location server 2 as the positional information of user terminal.
Step 101b, location server 2 be based on the positional information of user terminal and described given kind of information supplier's address descriptor information, obtains from the position of user terminal to the additional information of described given kind of information supplier's position.For example, location server can obtain said additional information by calling google map API.One or its combination additional information can comprise from the position of described user terminal to distance, required time and the route of described given kind of information supplier's position.
Step 101c, location server 2 will send to Website server 1 apart from additional informations such as, required time and routes.
Step 101d, Website server 1 add these additional informations such as distance, required time and route in the Website page to, to show these additional informations in the Website page that the user was asked.
Particularly, Website server can adopt asynchronous JavaScript and XML (Asynchronous JavaScript and XML, AJAX) dynamically to write in the Website page apart from additional informations such as, required time and routes.Website server 1 just can show Website page after receiving user request in step 101, and after receiving the additional information that location server 2 sends over, Website server 1 can dynamically add these additional informations in the Website page of current demonstration.Adopt the AJAX mode that additional information is provided, required time is short, and speed is fast, and can not affect the Website page that has shown.
In the application's embodiment, Website server shows that to the user step that the step of Website page and location server obtain the additional informations such as distance, time and route carries out respectively.Particularly, the Website page that Website server is asked to the user terminal displays user on the foreground, location server obtains additional information on the backstage.After location server obtains additional information, these additional informations can be sent to Website server.Website server can add these additional informations in Website page.
In the method that the application provides, at Website server when the foreground shows Website page, location server obtains additional information on the backstage, the background process of location server and the foreground of Website server show carries out separately, the background process of location server can not affect Website server provides professional ability, the additional information that Website server only need to get access to location server is added in the Website page and is got final product, can't cause the data processing pressure of Website server significantly to increase, but also reach the purpose that abundanter information is provided to the user.
Among the step 101a, location server can obtain by variety of way the positional information of user terminal.For example, if user terminal is mobile device, then location server can pass through GPS (Global Position System, GPS), the positioning system such as global system for mobile communications (Global System of Mobile communication, GSM) is obtained the positional information of mobile device.
If user terminal is mobile device, then also can obtain by Geographic Information System the positional information of mobile device.Particularly, can comprise: location server obtains cellID and the LAC of user terminal from Website server; Location server obtains longitude and the latitude of the mobile device corresponding with cellID and LAC from Geographic Information System.
If user terminal is computing machine, then location server can obtain the address descriptor information corresponding with the user terminal of current request Website page from Website server.The address descriptor information of this user terminal is the positional information of user terminal.
Fig. 3 illustrates the data interaction figure of the application's information providing method embodiment two, is that mobile device, given kind of information supplier are that the businessman of given kind of series products/service is introduced as example take user terminal among this embodiment.The method comprises:
Step 201, Website server 1 receives that mobile device 3 sends is used for the request of obtaining Website page.
Step 202, Website server 1 send the Website page data to mobile device 3, to show Website page at mobile device 3.
After obtaining the request of Website page in being used for of receiving that mobile device 3 sends, also carry out following steps 203-211.
Step 203, Website server 1 send to location server 2 with cellID and the LAC of the mobile device 3 of current request Website page.
Step 204, location server 2 are by HTML (Hypertext Markup Language) (Hyper Text Transfer Protocol, HTTP) connect the request to Geographic Information System transmission Post, carry cellID and the LAC of the mobile device of current request Website page in this Post request.In this embodiment, Geographic Information System is google map map platform.
The cellID of step 205, Geographic Information System movement-based equipment 3 and LAC return longitude and the latitude of mobile device 3 to location server 2.
Step 206, location server 2 are obtained the address descriptor information of the businessman of given kind of series products/service the Website page that the user asks from Website server 1.
Particularly, Website server 1 can form the Website page data that the user asks, comprise address descriptor information in these Website page data, location server 2 can obtain the address descriptor information of the businessman of given kind of series products/service from the Website page data.
Step 207, location server 2 are carried out address resolution with the address descriptor information of the businessman that gets access to, and it is resolved to longitude and the latitude of businessman.
The address descriptor information of the businessman that usually shows in Website page is the geographic position with textual representation, in order to calculate accurately, the address descriptor information analysis of businessman can be become longitude and latitude.For example, address descriptor information " 1600 Amphitheatre Parkway, Mountain View; CA " becomes a geographic coordinate (122.08379 that represents with longitude and latitude after resolving, 37.423021), wherein-the 122.08379th, longitude, the 37.423021st, latitude.
Address resolution can realize by Geographic Information System.For example, location server 2 can be resolved by access google map API, can visit by the HTTP request, also can visit by the GClientGeocoder object.
Step 208, location server 2 send to Geographic Information System with the longitude of businessman and longitude and the latitude of latitude and mobile device 3, and inquiry is from the position of mobile device 3 to distance, required time and the route etc. of the position of businessman.Can store various current up-to-date public transit route information in Geographic Information System, by inquiry, location server 2 can obtain distance and the required time under different routes.For example, Geographic Information System can provide corresponding distance and time for Walking Route, bus routes, self-driving travel route respectively.
Step 209, Geographic Information System are returned from the position of mobile device 3 to distance, required time and the route etc. of the position of businessman to location server 2.
Step 210, location server 2 are returned from the position of mobile device 3 to distance, required time and the route etc. of the position of businessman to Website server 1.
Step 211, Website server 1 add the position from mobile device 3 the Website page data to the additional informations such as distance, time and route the position of businessman, to show these additional informations in mobile device 3.Specifically can add additional information by the AJAX mode.
Need to prove, in embodiment two, obtain first the positional information of user terminal, and then obtain the address descriptor information of businessman.Yet the application's embodiment is not limited to this.Also can obtain first the address descriptor information of businessman, and then the position that obtains mobile device.Perhaps the step of obtaining the address descriptor information of businessman synchronously can be carried out with the step of obtaining the positional information of mobile device.
Fig. 4 illustrates the data interaction figure of the application's information providing method embodiment three, is that computing machine, given kind of information supplier are that the businessman of given kind of series products/service is introduced as example take user terminal among this embodiment.The method comprises:
The request that is used for Website page that step 301, Website server 1 receiving computer 4 send.
Step 302, Website server 1 send the Website page data to computing machine 4, to show Website page at computing machine 4.
Receive that computing machine 4 sends be used for the request of Website page after, also carry out following steps 303-308.
Step 303, location server 2 obtain the positional information of the computing machine 4 of current request Website page from Website server 1, and obtain the address descriptor information of the businessman of given kind of series products/service in the Website page that the user asks.
For computing machine, can obtain by the IP address of computing machine the positional information of computing machine, if the positional information of certainly obtaining computing machine according to the IP address of computing machine difficulty relatively also can adopt the mode that initiatively gathers.Particularly, can require user's fill address descriptor when buying product or registered members.The address descriptor information that Website server can be filled in the user is preserved.If the user refuses the fill address descriptor, then can in Website page, not provide additional information.
Can carry out different disposal for dissimilar users.For example, for the website registered members, the address descriptor information that the user can be filled in is saved in the database, and the user name of each user in the database can be corresponding with the address descriptor information of subscriber computer.When the user asks Website page, the user inputs username and password and enters the state of logging in, Website server can obtain the address descriptor information corresponding with this user name from database, then Website server can will send to location server with this address descriptor information.
The address descriptor information recording/that the user can be filled in for the common user of browsing who is not the website registered members is in the cookie of user terminal.When the common user of browsing asked Website page, Website server can obtain address descriptor information from the cookie of subscriber computer, then this address descriptor information is sent to location server.If the cookie in the user terminal has been removed by the user, then can again require user's fill address descriptor, again with this address descriptor information recording/in the cookie of subscriber computer
In step 303, location server 2 can obtain the address descriptor information corresponding with the computing machine 4 of current request Website page from Website server 1, and this address descriptor information can be used as the positional information of user terminal.
Step 304, location server 2 are resolved the computing machine 4 that gets access to and the address descriptor information of businessman, and it is resolved to the longitude of computing machine 4 and longitude and the latitude of latitude and businessman.
The address descriptor information of the businessman that shows in the address descriptor information of the computing machine 4 of storing in Website server and the Website page all is the geographic position with textual representation, the address descriptor information exchange of computing machine 4 and businessman can be crossed Geographic Information System and resolve to longitude and latitude in step 304.
Step 305, location server 2 send to Geographic Information System with the longitude of businessman and longitude and the latitude of latitude and computing machine 4, and inquiry is from the position of computing machine 4 to distance, time and route etc. the position of businessman.
Step 306, Geographic Information System are returned position from computing machine 4 to distance, time and route etc. the position of businessman to location server 2.
Step 307, location server 2 are returned position from computing machine 4 to distance, time and route etc. the position of businessman to Website server 1.
Step 308, Website server 1 add the position from computing machine 4 the Website page data to the additional informations such as distance, time and route the position of businessman, to show these additional informations in computing machine 4.Specifically can add additional information by the AJAX mode.
The product/service information that in Website page, may show many types, such as clothing, foodstuff, ornaments class, food and drink class, amusement and recreation class, service for life class etc., for the product of the kind that has/service, the position that user terminal is provided has little significance to the additional informations such as distance, time and route of informant's position, experiences or buys because some products are the positions that do not need the user in person to arrive the informant place.Experience the product of class for some, the user needs in person to go to the position at informant place to experience, thereby for the product of these kinds/service, the additional informations such as distance, time and route that provide user terminal to arrive informant's position are then highly beneficial.Thereby, in the application's embodiment, preferably obtain given kind of information supplier's address descriptor information, rather than obtain the supplier's of all kinds information that relates in the Website page that the user asks address descriptor information.Need to prove that " product/service " that relates among the application can comprise tangible article or invisible service etc.
In the application's embodiment, location server has obtained the address descriptor information of given kind of information supplier in the Website page that the user asks, rather than all informants' address descriptor information in the Website page.Given kind can set in advance, and for example can be the product of food and drink class, amusement and recreation class, life kind.Like this, provide additional information to the user targetedly on the one hand, reduced on the other hand the data calculated amount of location server, and then reduced and obtained the required time of additional information.
Preferably, when location server obtains the address descriptor information of informant in the Website page, location server can be judged the address descriptor information whether given kind of information supplier is arranged in the Website page that the user asks, if have, then can carry out follow-up processing and obtain additional information.If no, then location server can not carry out subsequent treatment.
Preferably, the information providing method in the embodiment of the present application goes for registered members user.Particularly, when Website server judges that the user (for example logs in successfully, inputted correct username and password) time, can obtain the positional information of user terminal, and provide additional information according to the positional information obtained to the user the user in the process that logs in the status request Website page.Need explanation the time, obtain the operation of customer position information and can be just log in each user and carry out once when successfully initial, in subsequent process, need not again to obtain positional information, to avoid repeatedly obtaining the data processing pressure that positional information is brought.
The embodiment of the present application also provides a kind of infosystem system, and concrete structure can be referring to Fig. 1.This system comprises location server 2 and Website server 1.Wherein, Website server 1 is used for asking to show Website page according to the user who receives; Location server 2 is used for asking to show that according to the user who receives the process of Website page obtains the positional information of the user terminal of current request Website page at Website server 1, and obtain the address descriptor information that the user asks given kind of information supplier in the Website page, based on the positional information of user terminal and described given kind of information supplier's address descriptor information, obtain from the position of user terminal to the additional information of described given kind of information supplier's position, and additional information sent to Website server 1, so that Website server 1 display additional information in the Website page that the user asks.
Wherein, the situation of mobile device 3 for user terminal, location server 2 specifically can obtain from Website server 1 residential quarter ID and the Location Area Code of user terminal, and obtains longitude and the latitude of the user terminal corresponding with residential quarter ID and Location Area Code from Geographic Information System.And, location server 2 can become given kind of information supplier's longitude and latitude with described given kind of information supplier's address descriptor information analysis by described Geographic Information System, obtains from Geographic Information System from the position of user terminal to the additional informations such as distance, required time and route of given kind of information supplier's position based on the longitude of user terminal and latitude and given kind of information supplier's longitude and latitude.
In sum, with respect to not arriving given kind of information supplier's on-site distance for the user provides user terminal in the prior art, the additional information such as required time and route causes the user to lack concept for time and route and so that website viscosity is not high, the easy missing defective of user, the method and system that each embodiment of the application provides, take the user geographic position as core, provide the more product information of horn of plenty to the user, comprise that the position of user terminal is to the distance of given kind of information supplier's position, the additional information such as time and route, initiatively offer the user with experiencing the minimum product of cost, improve user's experience desire, thereby improved the conversion ratio of website.And, at Website server when the foreground shows Website page, location server obtains additional information on the backstage, the background process of location server and the foreground of Website server show carries out separately, the background process of location server can not affect Website server provides professional ability, the additional information that Website server only need to get access to location server is added in the Website page and is got final product, and can't cause the data processing pressure of Website server significantly to increase.
Although described the application with reference to exemplary embodiments, should be appreciated that used term is explanation and exemplary and nonrestrictive term.Because the application is implementation and do not break away from spirit or the essence of invention in a variety of forms, so be to be understood that, above-described embodiment is not limited to any aforesaid details, and should be in the spirit and scope that the claim of enclosing limits explain widely, therefore fall into whole variations in claim or its equivalent scope and remodeling and all should be the claim of enclosing and contain.

Claims (11)

1. information providing method comprises:
Ask to show in the process of Website page that according to the user who receives carrying out additional information provides process at Website server, described additional information provides process to comprise:
Location server obtains the positional information of the user terminal of current request Website page, and obtains the address descriptor information of given kind of information supplier in the Website page that the user asks;
Described location server is based on the positional information of described user terminal and described given kind of information supplier's address descriptor information, obtains from the position of described user terminal to the additional information of described given kind of information supplier's position;
Described location server sends to described Website server with described additional information;
Described Website server adds described additional information in the described Website page to, to show described additional information in the described Website page that the user was asked.
2. method according to claim 1, wherein, described additional information comprises: one or its combination from the position of described user terminal to distance, required time and the route of described given kind of information supplier's position.
3. method according to claim 1, wherein, described user terminal is mobile device, described location server obtains the positional information of the user terminal of the current request page based on positioning system.
4. method according to claim 1, wherein, described user terminal is mobile device;
Described location server obtains the positional information of the user terminal of current request Website page, comprising: described location server obtains residential quarter ID and the Location Area Code of described user terminal from described Website server; Described location server obtains longitude and the latitude of the user terminal corresponding with described residential quarter ID and Location Area Code from Geographic Information System.
5. method according to claim 4, described location server is based on the positional information of described user terminal and described given kind of information supplier's address descriptor information, obtain from the position of described user terminal to the additional information of described given kind of information supplier's position, comprising:
Described location server becomes described given kind of information supplier's address descriptor information analysis by described Geographic Information System described given kind of information supplier's longitude and latitude;
Described location server obtains from described Geographic Information System from the position of described user terminal to the additional information of described given kind of information supplier's position based on the longitude of described user terminal and latitude and described given kind of information supplier's longitude and latitude.
6. method according to claim 1, wherein, described user terminal is computing machine;
Described location server obtains the positional information of the user terminal of current request Website page, comprising: described location server obtains the corresponding address descriptor information of user terminal that current request is obtained Website page from described Website server.
7. method according to claim 6, described location server is based on the positional information of described user terminal and described given kind of information supplier's address descriptor information, obtain from the position of described user terminal to the additional information of described given kind of information supplier's position, comprising:
Described location server converts respectively the address descriptor information of described user terminal and described given kind of information supplier's address descriptor information to the longitude of user terminal and latitude and described given kind of information supplier's longitude and latitude by Geographic Information System;
Described location server obtains from described Geographic Information System from the position of described user terminal to the additional information of described given kind of information supplier's position based on the longitude of described user terminal and latitude and described given kind of information supplier's longitude and latitude.
8. method according to claim 1, described Website server adds described additional information in the Website page to by the AJAX mode.
9. information providing system comprises:
Website server is used for asking to show Website page according to the user who receives;
Location server, be used for asking to show that according to the user who receives the process of Website page obtains the positional information of the user terminal of current request Website page at described Website server, and obtain the address descriptor information that the user asks given kind of information supplier in the Website page, based on the positional information of described user terminal and described given kind of information supplier's address descriptor information, obtain from the position of described user terminal to the additional information of described given kind of information supplier's position, and described additional information sent to described Website server, so that described Website server shows described additional information in the Website page that the user asks.
10. system according to claim 9, described location server is used for obtaining residential quarter ID and the Location Area Code of described user terminal from described Website server, and obtains longitude and the latitude of the user terminal corresponding with described residential quarter ID and Location Area Code from Geographic Information System.
11. system according to claim 10, described location server becomes described given kind of information supplier's address descriptor information analysis by described Geographic Information System described given kind of information supplier's longitude and latitude; From described Geographic Information System, obtain from the position of described user terminal to the additional information of described given kind of information supplier's position based on the longitude of described user terminal and latitude and described given kind of information supplier's longitude and latitude.
CN201110329548.7A 2011-10-26 2011-10-26 Information providing method and system Active CN103077173B (en)

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