CN103065254A - Method guiding mobile phone to visit online advertisement and based on bar code and advertisement server - Google Patents
Method guiding mobile phone to visit online advertisement and based on bar code and advertisement server Download PDFInfo
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- CN103065254A CN103065254A CN2011103254665A CN201110325466A CN103065254A CN 103065254 A CN103065254 A CN 103065254A CN 2011103254665 A CN2011103254665 A CN 2011103254665A CN 201110325466 A CN201110325466 A CN 201110325466A CN 103065254 A CN103065254 A CN 103065254A
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- bar code
- advertisement
- mobile phone
- advertisement server
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Abstract
The invention discloses a method guiding a mobile phone user to visit online advertisements through bar codes on traditional media, and relates to the field of bar code and mobile phone application. An advertisement server is erected to connect traditional media advertisements and the online advertisements, and mobile phone and bar code technology are used for quickly guiding an advertisement target user to switch the traditional media and internet media.
Description
Technical field
The present invention relates to bar code and mobile phone application, particularly a kind of method of accessing online advertisement by the guiding of the bar code on traditional media cellphone subscriber.
Background technology
At present advertisement had entered traditional media advertisement, outdoor advertising, the epoch of the diversification such as the web advertisement already.Each advertiser need to issue the advertisement of oneself in all directions for different advertising media and channel, but often can not share effective target colony between these channels.The effective broad covered area of newspapers and periodicals still is subjected to the restriction of cost and the space of a whole page, and quantity of information is less; And the web advertisement can carry bulk information, but it is large to push difficulty, and effectively the audient is difficult to be directed.The present invention connects traditional media advertisement and online advertisement by setting up an Advertisement Server, utilizes mobile phone and barcode technology to guide fast the advertising objective user to switch traditional media and the network media.
Summary of the invention
Explanation to the entity that the present invention relates to:
Bar code is the uniqueness graphical identifier of expressing commodity or information on services, can be the various ways such as one dimension code, two-dimension code, QR code.It is interior so that the cellphone subscriber uses that each bar code graphics is placed into advertisement, and the while Advertisement Server keeps the uniqueness information of this bar code, and preserve its corresponding online advertisement link.Bar code graphics can be produced by Advertisement Server, also can obtain by other channels, is printed on product code on the commodity, the bar code of commodity or service provider oneself generation such as the commodity production merchant.
Advertisement Server is used for the complete information of storing commodity or service, and the relevant information such as cellphone subscriber and advertiser.Advertisement Server can be a plurality of independently server zones, also can be individual server.Advertisement Server is positioned over the place that the user mobile phone network can be accessed.That is to say, support to use the server of internet access advertisement should be positioned on the internet, support to use the server of LAN (Local Area Network) (such as inside, market) access products advertisement to be placed in the LAN (Local Area Network).
The present invention relates to following steps:
A. commodity or service provider import to Advertisement Server with the bar code information of commodity or service together with the online advertisement link of commodity or service, and bar code graphics is distributed in the corresponding commodity or service advertisement;
B. the user starts on the mobile phone with the software of bar code recognition function, identifies information corresponding to bar code, and is submitted to Advertisement Server and inquires about;
C. Advertisement Server records bar code, user's cellphone information, the geographic position of mobile phone, IP address, the information such as access time;
If d. preserve this bar code information on the Advertisement Server, Advertisement Server returns redirect instruction to mobile phone, and the guiding Mobile Telephone Gps is to online advertisement link corresponding to this bar code; Otherwise return miscue to mobile phone.
The user profile registration, authenticating step and mode be not in context of the present invention.
Embodiment
Certain electrical equipment manufacturer can be regularly with the commodity picture, and price and information of discount are advertised by newspaper.Before this advertisement of printing, this electrical equipment manufacturer has obtained the two-dimension code of the uniqueness of each advertisement, and this two-dimension code figure is placed in the advertisement.Like this, each advertisement that prints has attached a two-dimension code.Bar code information and other details of simultaneously each advertisement have been directed in the Advertisement Server database.
The user takes after the newspaper, and the software of opening with the bar code recognition function carries out scanning recognition to own interested advertisement.After having identified this bar code, submit to bar code information to Advertisement Server.Advertisement Server is inquired about this bar code information in database.If there is this bar code information in the database, Advertisement Server returns to the mobile phone redirection information, and mobile phone is directed to online advertisement link corresponding to this bar code information.The user just can see the details of this advertisement.While cellphone subscriber's the serviced device record of relevant information, such as cellphone information, positional information, IP address, access time etc.Under the secret protection agreement prerequisite of not violating with the cellphone subscriber, these Information Availabilities are in the efficiency analysis of advertisement, for advertiser's precision marketing in the future provides foundation.
Claims (2)
1. the method based on bar code and the online advertisement of Advertisement Server guiding mobile phone access is characterized in that, comprises the steps:
A. commodity or service provider import to Advertisement Server with the bar code information of commodity or service together with the online advertisement link of commodity or service, and bar code graphics is distributed in the corresponding commodity or service advertisement;
B. the user starts on the mobile phone with the software of bar code recognition function, identifies information corresponding to bar code, and is submitted to Advertisement Server and inquires about;
C. Advertisement Server records bar code, user's cellphone information, the geographic position of mobile phone, IP address, the information such as access time;
If d. preserve this bar code information on the Advertisement Server, Advertisement Server returns redirect instruction to mobile phone, and the guiding Mobile Telephone Gps is to online advertisement link corresponding to this bar code; Otherwise return miscue to mobile phone.
2. a kind of method based on the online advertisement of bar code and Advertisement Server guiding mobile phone access according to claim 1, described bar code is characterised in that, can be produced by Advertisement Server, also can be from other channels.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103254665A CN103065254A (en) | 2011-10-24 | 2011-10-24 | Method guiding mobile phone to visit online advertisement and based on bar code and advertisement server |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103254665A CN103065254A (en) | 2011-10-24 | 2011-10-24 | Method guiding mobile phone to visit online advertisement and based on bar code and advertisement server |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103065254A true CN103065254A (en) | 2013-04-24 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2011103254665A Pending CN103065254A (en) | 2011-10-24 | 2011-10-24 | Method guiding mobile phone to visit online advertisement and based on bar code and advertisement server |
Country Status (1)
| Country | Link |
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| CN (1) | CN103065254A (en) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1632811A (en) * | 2004-11-10 | 2005-06-29 | 北京银河视讯传媒广告有限公司 | Advertisement information acquisition and real-time analysis system and method thereof |
| US20060036706A1 (en) * | 2003-11-14 | 2006-02-16 | Kyocera Mita Corporation | Supplementary information dissemination system |
| CN101727637A (en) * | 2009-06-26 | 2010-06-09 | 广州宽度信息技术有限公司 | Anti-counterfeit recognition system for mobile phone two-dimensional code |
-
2011
- 2011-10-24 CN CN2011103254665A patent/CN103065254A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20060036706A1 (en) * | 2003-11-14 | 2006-02-16 | Kyocera Mita Corporation | Supplementary information dissemination system |
| CN1632811A (en) * | 2004-11-10 | 2005-06-29 | 北京银河视讯传媒广告有限公司 | Advertisement information acquisition and real-time analysis system and method thereof |
| CN101727637A (en) * | 2009-06-26 | 2010-06-09 | 广州宽度信息技术有限公司 | Anti-counterfeit recognition system for mobile phone two-dimensional code |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20130424 |