CN102956006A - Group purchase commodity transaction matching implementation method based on aggregate auction mechanism - Google Patents
Group purchase commodity transaction matching implementation method based on aggregate auction mechanism Download PDFInfo
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- CN102956006A CN102956006A CN2011102482236A CN201110248223A CN102956006A CN 102956006 A CN102956006 A CN 102956006A CN 2011102482236 A CN2011102482236 A CN 2011102482236A CN 201110248223 A CN201110248223 A CN 201110248223A CN 102956006 A CN102956006 A CN 102956006A
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Abstract
A group purchase commodity transaction matching implementation method based on an aggregate auction mechanism can establish an auction matching rule for a great quantity of commodity transaction among suppliers and dispersed consumers, can overcome the shortcoming that advertisement platform unidirectional promotion serves as an existing group purchase mode and can effectively avoid the problem of slow decision making or incapability of making decisions due to opinion inconsistency of the dispersed consumers during spontaneous group purchase so as to eliminate influences of human factors during collective bargaining. By the method, a group purchase activity includes a demand collecting phase, an offer phase and a dealing phase, the demand collecting phase includes the step of enabling the consumers to lock a target commodity and a substitute commodity, configuring commodity dealing priority levels and defining payment price upper limit, and after the supplier offer phase, the consumers select the commodity with the supplier offer not more than the payment price upper limit and with the highest priority level in the dealing phase. The group purchase commodity transaction matching implementation method based on the aggregate auction mechanism promotes effective competition among the suppliers and greatly improves price negotiation capability of the consumers.
Description
Affiliated technical field
The present invention relates to a kind of consumer for supplier and dispersion and carry out the twisting mechanism of bidding that the shiploads of merchandise transaction is set up, especially be suitable as the conclusion of the business rule that ecommerce purchases by group industry on the net.
Background technology
At present, it is to issue on the internet the information of businessman and commodity sales promotion that the ecommerce of widespread use purchases by group implementation method, and the consumer selects to participate in or do not participate in.Because the uncertainty of sales promotion businessman and commodity, the consumer can't realize the consumption demand of appointment by this method.
Simultaneously, the Taobao's seed that is rising gradually at present etc. purchases by group 3.0 technology, allows the consumer in the demand of appointed website issue oneself, takes on a certain scale after the gathering by a period of time, procurator and supplier by appointment carries out commercial negotiation again, makes institutional purchasing and determines.But this technology can't guarantee to join a consistance of consumer's suggestion, and bargaining agent's ability height and whether honestly all can produce great impact to purchasing by group the result.
Summary of the invention
Purchase by group pattern as the deficiency of the unidirectional distribution of advertising platform for overcoming to have now, promote consumer and supplier's interactive communication, the decision-making that the consumer who effectively avoids self start type to purchase by group disperseing in (being purchased by group 3.0 by extensively being called) scene causes because of property at sixes and sevens in purchasing by group process slowly or can't decision problem, eliminate the impact of human factor in the collective bargaining process fully, improve self start type group purchase transaction efficient, promote consumer experience, the invention provides and a kind ofly purchase by group commodity transaction twisting implementation method based on aggregate auction mechanism.
The present invention can be used as the basis of setting up on the internet commodity transaction robotization platform in enormous quantities, allows consumer independent, that disperse put together, and carries out collective's price negotiation with goods providers.The most important thing is in the process of negotiation, both guaranteed that the consumer was as the independence of individual decision making, can strive for again realizing most favorable knockdown price, thereby promote effective competition between each supplier, improve consumer's price negotiation ability, reduce the commodity circulation links cost, and then reduce whole society's merchandise sales price.
Embodiment
At least be divided into demand collection phase, quotation stage, twisting conclusion of the business stage with purchasing by group the movable sequencing that occurs by the time.
At the demand collection phase, collect consumer demand, take full advantage of the substitutability between the commodity, the agreement consumer must clearly propose one or more substitute demands of target demand for commodity and target commodity when one of participation purchases by group activity, the target demand for commodity cannot only be proposed, the substitute goods demand can be a kind of, also can be multiple.The consumer is necessary for each demand for commodity and distributes a buying priority level, and wherein the priority level of target commodity is the highest, and the priority level of substitute goods can not be higher than the target commodity and determine voluntarily that by the consumer extensive stock priority level can not repeat.Every kind of demand for commodity that the consumer is necessary for its proposition is set one and is ready the unit price upper limit paid.All be mutually exclusive relation between target commodity and substitute goods and each substitute goods, a kind of commodity transaction success can only be arranged at most.
In the quotation stage, the commodity that supplier will produce or sell oneself are offered, and quotation can be to take turns, and also can be many wheels, and after the quotation stage finishes can not repeat offer in all supply commercial cities.
Strike a bargain the stage in twisting, determine in accordance with the following methods each consumer's bargain: in consumer's target commodity and all substitute goods, if the supplier of a certain commodity quotation is not higher than the consumer and is ready the unit price upper limit paid, then these commodity possess the conclusion of the business qualification, possess at all and select the highest commodity of priority level as bargain in the commodity of conclusion of the business qualification.If the supplier of this consumer's target commodity and all substitute goods quotation all is higher than the consumer and is ready the unit price upper limit paid, then this consumer participates in this and purchases by group movable failure, and this consumer will strike a bargain without any commodity.
The twisting stage of striking a bargain also can after the arbitrary supplier quotation of quotation stage, can be calculated according to the current bidding level of each supplier each consumer's bargain in real time as an independent stage, realizes the twisting purpose.
Benefit of the present invention, the one, the consumer can keep the personal policy-making ability in the group purchase process, need not just to purchase by group the result with other consumers and coordinate, and also needn't bear bargaining agent's decision-making and moral hazard; On the other hand, introduce market and competitive mechanisms, too high if the supplier of target commodity offers, might lose order, the market share is handed over to the rival that substitute is provided.
Claims (9)
1. one kind purchases by group commodity transaction twisting implementation method based on aggregate auction mechanism, the consumer who can be supplier and dispersion carries out the shiploads of merchandise transaction and sets up the twisting mechanism of bidding, can be used as the conclusion of the business rule of network group buying industry, it is characterized in that: purchase by group the movable sequencing that occurs by the time and be divided into the demand collection phase, the quotation stage, twisting strikes a bargain the stage, at the demand collection phase, the consumer proposes target commodity and substitute goods demand, after the supplier's quotation of quotation stage, only have at most one of target commodity or substitute goods to strike a bargain by provider price in the twisting stage of striking a bargain.
2. according to claim 1ly purchase by group commodity transaction twisting implementation method based on aggregate auction mechanism, it is characterized in that: the consumer must clearly propose one or more substitute demands of target demand for commodity and target commodity when one of participation purchases by group activity, the target demand for commodity cannot only be proposed, the substitute goods demand can be a kind of, also can be multiple.
3. according to claim 1ly purchase by group commodity transaction twisting implementation method based on aggregate auction mechanism, it is characterized in that: every kind of demand for commodity that the consumer is necessary for its proposition distributes a buying priority level, wherein the priority of target commodity is the highest, the priority level of substitute goods can not be higher than the target commodity and determine voluntarily that by the consumer all commodity priority can not repeat.
According to claim 1 based on aggregate auction mechanism purchase by group commodity transaction twisting implementation method, it is characterized in that: every kind of demand for commodity that the consumer is necessary for its proposition is set one and is ready the unit price upper limit paid.
5. according to claim 1ly purchase by group commodity transaction twisting implementation method based on aggregate auction mechanism, it is characterized in that: all be mutually exclusive relation between the target commodity that the consumer proposes and substitute goods and each substitute goods, a kind of commodity transaction success can only be arranged at most.
6. according to claim 1ly purchase by group commodity transaction twisting implementation method based on aggregate auction mechanism, it is characterized in that: in the quotation stage, the commodity that supplier will produce or sell oneself are offered, quotation can be to take turns, also can be many wheels, after the quotation stage finishes can not repeat offer in all supply commercial cities.
7. according to claim 1ly purchase by group commodity transaction twisting implementation method based on aggregate auction mechanism, it is characterized in that: strike a bargain the stage in twisting, in consumer's target commodity and all substitute goods, if the supplier of a certain commodity quotation is not higher than the consumer and is ready the unit price upper limit paid, then these commodity possess the conclusion of the business qualification, possess at all and select the highest commodity of priority level as bargain in the commodity of conclusion of the business qualification.
8. according to claim 1ly purchase by group commodity transaction twisting implementation method based on aggregate auction mechanism, it is characterized in that: strike a bargain the stage in twisting, if the supplier of this consumer's target commodity and all substitute goods quotation all is higher than the consumer and is ready the unit price upper limit paid, then this consumer participates in this and purchases by group movable failure, and this consumer will strike a bargain without any commodity.
9. according to claim 1ly purchase by group commodity transaction twisting implementation method based on aggregate auction mechanism, it is characterized in that: twisting strikes a bargain the stage can be as an independent stage, after the arbitrary supplier quotation of quotation stage, can calculate in real time according to the current bidding level of each supplier each consumer's bargain, realize the twisting purpose.
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CN2011102482236A CN102956006A (en) | 2011-08-26 | 2011-08-26 | Group purchase commodity transaction matching implementation method based on aggregate auction mechanism |
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CN2011102482236A CN102956006A (en) | 2011-08-26 | 2011-08-26 | Group purchase commodity transaction matching implementation method based on aggregate auction mechanism |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN103632286A (en) * | 2013-04-28 | 2014-03-12 | 方美玉 | Free shipping electronic commerce system and trading method |
CN106339923A (en) * | 2016-08-30 | 2017-01-18 | 江苏名通信息科技有限公司 | Network group buying method |
-
2011
- 2011-08-26 CN CN2011102482236A patent/CN102956006A/en active Pending
Non-Patent Citations (2)
Title |
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施棉军 等: "连续型双向拍卖模型的构建", 《吉首大学学报(自然科学版)》 * |
范小勇 等: "多回合组合双向拍卖交易机制研究", 《系统工程理论与实践》 * |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN103632286A (en) * | 2013-04-28 | 2014-03-12 | 方美玉 | Free shipping electronic commerce system and trading method |
CN106339923A (en) * | 2016-08-30 | 2017-01-18 | 江苏名通信息科技有限公司 | Network group buying method |
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Application publication date: 20130306 |