CN102938793B - Information push device and information push method - Google Patents

Information push device and information push method Download PDF

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Publication number
CN102938793B
CN102938793B CN201210499250.5A CN201210499250A CN102938793B CN 102938793 B CN102938793 B CN 102938793B CN 201210499250 A CN201210499250 A CN 201210499250A CN 102938793 B CN102938793 B CN 102938793B
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information
terminal
content server
access request
subelement
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CN102938793A (en
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李阳
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ZTE ICT Technologies Co Ltd
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ZTE ICT Technologies Co Ltd
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Abstract

The invention provides an information push device. The information push device comprises a traffic forwarding unit and a processing unit, wherein the traffic forwarding unit obtains a first access request transmitted to a target server by a terminal, and transmits the first access request to the processing unit; the processing unit transmits the reset data to the target server to break the connection between the target server and the terminal, and generates corresponding template data according to the user information; the traffic forwarding unit transmits the corresponding template data to the terminal, receives the first access request retransmitted to the target server by the terminal, and a second access request transmitted to a content server, and receives the information pushed to the terminal by the content server so as to push the information to the terminal. The invention also discloses an information push method. With the technical scheme provided by the invention, the problem that the arrival time and the push efficiency of the information become a bottleneck of the pushing performance for pushing large-volume data can be avoided, and non-blocking information push can be realized.

Description

Information push-delivery apparatus and information-pushing method
Technical field
The present invention relates to technical field of data processing, in particular to a kind of information push-delivery apparatus and a kind of information-pushing method.
Background technology
Along with the develop rapidly of Internet technology, increasing people brings into use the Internet, and the propelling movement of the network informations such as resultant advertisement has become a lot of enterprise, the point of economic increase that operator pays close attention to.
Traditional information-pushing method has a lot, sending under the network condition of bypass of having resets the former access connection of packet replacement, then simulated target address and port carry out the propelling movement of pushed information, to the data of carrying out pushing be needed to be converted to respond packet, such user just can see pushed content information.This mode is difficult to successfully when resetting packet and being filtered, and in addition when carrying out the propelling movement of mass data, the information time of advent and pushing efficiency become the bottleneck of performance.Also have some modes by built-in mould plate server to carry out the method for information pushing, the access request of user is guided to template server by this method, and triggered the access of pushed information by template server, this method easily forms "bottleneck" fault.
Therefore, need a kind of new information advancing technique, the choke free and information pushing of high reliability can be realized, especially can carry out precisely information pushing reliably for large-scale consumer.
Summary of the invention
The present invention, just based on the problems referred to above, proposes a kind of information advancing technique, can realize the choke free and information pushing of high reliability, especially can carry out precisely information pushing reliably for large-scale consumer.
In view of this, the present invention proposes a kind of information push-delivery apparatus, comprising: traffic forwarding unit and processing unit, wherein, described traffic forwarding unit comprises: obtain subelement, for when terminal sends the first access request to destination server, obtain described first access request, information transmit-receive subelement, for being sent to described processing unit by described first access request, described processing unit comprises: reset subelement, for sending replacement data, to disconnect the connection of described destination server and described terminal by described information transmit-receive subelement to described destination server, template data generates subelement, for generating corresponding template data according to the user profile in described first access request, and by described information transmit-receive subelement, corresponding template data is sent to described terminal, wherein, corresponding template data comprises original visit data, newly-increased visit data and display data, wherein, corresponding template data is sent to described terminal by described information transmit-receive subelement, receive described first access request resend to described destination server according to described original visit data from described terminal, and according to the second access request that described newly-increased visit data sends to corresponding content server, and receive the information that corresponding content server pushes to described terminal according to described second access request, by described information pushing to described terminal.
In this technical scheme, unlike the prior art, the information pushed to user is needed not to be stored in information push-delivery apparatus, but be stored in the content server relatively independent with information push-delivery apparatus, content server completes generation and the information extraction from database of information, determine the user corresponding with information again, information push-delivery apparatus is only responsible for sending to user terminal the visit data (i.e. newly-increased visit data) corresponding to content server, and information content server being pushed to terminal is forwarded to corresponding terminal, during to make the content of user in browsing objective server, also the information that content server pushes can be browsed to, thus avoid when carrying out the information pushing of big data quantity, the time of advent of information and pushing efficiency become the bottleneck pushing performance, achieve choke free information pushing.
In technique scheme, preferably, described processing unit also comprises: strategy generating subelement, for generating corresponding information pushing strategy according to described user profile, wherein, corresponding information pushing strategy is sent to corresponding content server by described information transmit-receive subelement, pushes corresponding information to make corresponding content server according to corresponding information pushing strategy to described terminal.
In this technical scheme, can specify according to different users and push strategy accordingly, such as can know that content server never pushed information to this user according to the IP address of user, so can generate the high strategy pushing frequency, when making content server receive newly-increased visit data, all to this user's pushed information at every turn.
In technique scheme, preferably, described traffic forwarding unit also comprises: record subelement, carries out record for the information pushed to described terminal described content server; Judgment sub-unit, for judging whether to exist in described record subelement the identical information of the information that pushes to described terminal with the described content server got by described acquisition subelement, wherein, under described judgment sub-unit determines to there is not identical information situation, the described content server that described acquisition subelement gets is sent to described terminal to the information that described terminal pushes by described information transmit-receive subelement, and obtains the information that described content server that subelement gets pushes to described terminal described in described record subelement record.
In this technical scheme, the informational needs pushed to terminal due to content server is through traffic forwarding unit, traffic forwarding unit can judge in the record of the information pushed to this terminal, whether there is above-mentioned information, if exist, then illustrate that above-mentioned information pushed to this terminal, there is no need again to push, in order to avoid cause Consumer's Experience to reduce, if do not exist, then illustrate that above-mentioned information not yet pushed to this terminal, then above-mentioned information is forwarded to this terminal by traffic forwarding unit.
In technique scheme, preferably, described traffic forwarding unit also comprises: encryption sub-unit operable, for being encrypted the IP address of corresponding content server.
In this technical scheme, traffic forwarding unit can also be encrypted the IP address of content server, avoids user to inquire the IP address of the content server to its pushed information.
In above-mentioned arbitrary technical scheme, preferably, described traffic forwarding unit comprises: deep packet detection device.
In this technical scheme, traffic forwarding unit can time deep packet detection device (DPI, Deep Packet Inspection), the high speed forward of information can be realized by DPI, to make user can directly see the information that content server pushes to it when access destination server, the phenomenon of the information delay that content server pushes to it can't be produced.
In above-mentioned arbitrary technical scheme, preferably, also comprise: bypass protection device, for when described traffic forwarding unit quits work, keep the connection of described terminal and described destination server and described terminal and corresponding content server.
In this technical scheme, by arranging bypass protection device, the service behaviour of information push-delivery apparatus can be improved, ensure that information push-delivery apparatus reliably to user's pushed information.
According to another aspect of the invention, also proposed a kind of information-pushing method, comprising: step 202, when terminal sends the first access request to destination server, traffic forwarding unit obtains described first access request, and described first access request is sent to processing unit; Step 204, described processing unit sends replacement data by described traffic forwarding unit to described destination server, to disconnect the connection of described destination server and described terminal, and generate corresponding template data according to the user profile in described first access request, by described traffic forwarding unit, corresponding template data is sent to described terminal, wherein, corresponding template data comprises original visit data, newly-increased visit data and display data; Step 206, described terminal resends described first access request according to described original visit data to described destination server, and send the second access request according to described newly-increased visit data to corresponding content server, corresponding content server according to described second access request to described terminal pushed information, described terminal according to described display according to this corresponding display effect show described information.
In this technical scheme, when user's access destination server, can the connection of disconnect user terminal and destination server fast, then the visit data (i.e. newly-increased visit data) corresponding to content server is sent to user terminal, and information content server being pushed to terminal is forwarded to corresponding terminal, during to make the content of user in browsing objective server, also the information that content server pushes can be browsed to, and the generation of information, from database, information extraction is then completed by content server with operations such as determining the user corresponding with information, thus avoid when carrying out the information pushing of big data quantity, the time of advent of information and pushing efficiency become the bottleneck pushing performance, achieve choke free information pushing.
In technique scheme, preferably, described step 204 also comprises: described processing unit generates corresponding information pushing strategy according to described user profile, and by described traffic forwarding unit, corresponding information pushing strategy is sent to corresponding content server, push corresponding information according to corresponding information pushing strategy to described terminal to make corresponding content server.
In this technical scheme, can specify according to different users and push strategy accordingly, such as can know that content server never pushed information to this user according to the IP address of user, so can generate the high strategy pushing frequency, when making content server receive newly-increased visit data, all to this user's pushed information at every turn.
In technique scheme, preferably, described step 206 also comprises: whether there is the information that the information that pushes to described terminal with described content server is identical in described traffic forwarding unit judges record, if do not exist, then described content server is sent to described terminal to the information that described terminal pushes, and record the information that described content server pushes to described terminal, if exist, then described content server is not sent to described terminal to the information that described terminal pushes.
In this technical scheme, the informational needs pushed to terminal due to content server is through traffic forwarding unit, traffic forwarding unit can judge in the record of the information pushed to this terminal, whether there is above-mentioned information, if exist, then illustrate that above-mentioned information pushed to this terminal, there is no need again to push, in order to avoid cause Consumer's Experience to reduce, if do not exist, then illustrate that above-mentioned information not yet pushed to this terminal, then above-mentioned information is forwarded to this terminal by traffic forwarding unit.
In technique scheme, preferably, also comprise: the IP address of described traffic forwarding unit to corresponding content server is encrypted.
In this technical scheme, traffic forwarding unit can also be encrypted the IP address of content server, avoids user to inquire the IP address of the content server to its pushed information.
By above technical scheme, the choke free and information pushing of high reliability can be realized, especially can carry out precisely information pushing reliably for large-scale consumer.
Accompanying drawing explanation
Fig. 1 shows the block diagram of information push-delivery apparatus according to an embodiment of the invention;
Fig. 2 shows the flow chart of information-pushing method according to an embodiment of the invention;
Fig. 3 A to Fig. 3 C shows information push-delivery apparatus according to an embodiment of the invention and carries out the schematic diagram of information pushing.
Embodiment
In order to more clearly understand above-mentioned purpose of the present invention, feature and advantage, below in conjunction with the drawings and specific embodiments, the present invention is further described in detail.It should be noted that, when not conflicting, the feature in the embodiment of the application and embodiment can combine mutually.
Set forth a lot of detail in the following description so that fully understand the present invention; but; the present invention can also adopt other to be different from other modes described here and implement, and therefore, protection scope of the present invention is not by the restriction of following public specific embodiment.
Fig. 1 shows the block diagram of information push-delivery apparatus according to an embodiment of the invention.
As shown in Figure 1, information push-delivery apparatus 100 comprises according to an embodiment of the invention: traffic forwarding unit 102 and processing unit 104, wherein, traffic forwarding unit 102 comprises: obtain subelement 1020, for when terminal sends the first access request to destination server, obtain the first access request, information transmit-receive subelement 1022, for being sent to processing unit 104 by the first access request, processing unit 104 comprises: reset subelement 1040, for sending replacement data, to disconnect the connection of destination server and terminal by information transmit-receive subelement 1022 to destination server, template data generates subelement 1042, for generating corresponding template data according to the user profile in the first access request, and by information transmit-receive subelement 1022, corresponding template data is sent to terminal, wherein, corresponding template data comprises original visit data, newly-increased visit data and display data, wherein, corresponding template data is sent to terminal by information transmit-receive subelement 1022, receive first access request resend to destination server according to original visit data of self terminal, and according to the second access request that newly-increased visit data sends to corresponding content server, and receive the information that corresponding content server pushes to terminal according to the second access request, and push information to terminal.
Unlike the prior art, need the information pushed to user not to be stored in information push-delivery apparatus, but be stored in the content server relatively independent with information push-delivery apparatus 100.Due in information pushing process, different content servers is there is for different users, information in each content server is not identical, if the information of each server is stored in information push-delivery apparatus 100, and mate corresponding information by information push-delivery apparatus 100 for different users, so when user is more, the information pushing carrying out big data quantity may cause information comparatively slow for the time of advent, pushing efficiency compared with problem.
And generation and the information extraction from database of information is completed by content server, determine the user corresponding with information again, information push-delivery apparatus 100 is responsible for sending to user terminal the visit data (i.e. newly-increased visit data) corresponding to content server, and information content server being pushed to terminal is forwarded to corresponding terminal, during to make the content of user in browsing objective server, also the information that content server pushes can be browsed to, then avoid when carrying out the information pushing of big data quantity, the time of advent of information and pushing efficiency become the bottleneck pushing performance, achieve choke free information pushing.
Preferably, processing unit 104 also comprises: strategy generating subelement 1044, for generating corresponding information pushing strategy according to user profile, wherein, corresponding information pushing strategy is sent to corresponding content server by information transmit-receive subelement 1022, pushes corresponding information to make corresponding content server according to corresponding information pushing strategy to terminal.
Can specify according to different users and push strategy accordingly, such as can know that content server never pushed information to this user according to the IP address of user, so can generate the high strategy pushing frequency, when making content server receive newly-increased visit data at every turn, all to this user's pushed information, particularly, the strategy such as scope and the information pushing time interval of pushed information can also be generated.
Preferably, traffic forwarding unit 102 also comprises: record subelement 1024, carries out record for the information pushed to terminal content server; Judgment sub-unit 1026, for judge to record in subelement 1024 whether exist with by obtaining the identical information of information that content server that subelement 1020 gets pushes to terminal, wherein, under judgment sub-unit 1026 determines to there is not identical information situation, the information that the content server that acquisition subelement 1020 gets pushes to terminal is sent to terminal by information transmit-receive subelement 1022, and record subelement 1024 records the information obtaining subelement 1020 and get.
The informational needs pushed to terminal due to content server is through traffic forwarding unit 102, traffic forwarding unit 102 can judge in the record of the information pushed to this terminal, whether there is above-mentioned information, if exist, then illustrate that above-mentioned information pushed to this terminal, there is no need again to push, in order to avoid cause Consumer's Experience to reduce, if do not exist, then illustrate that above-mentioned information not yet pushed to this terminal, then above-mentioned information is forwarded to this terminal by traffic forwarding unit 102.
Preferably, traffic forwarding unit 102 also comprises: encryption sub-unit operable 1028, for being encrypted the IP address of corresponding content server.
Traffic forwarding unit 102 can also be encrypted the IP address of content server, avoids user to inquire the IP address of the content server to its pushed information.
Preferably, traffic forwarding unit 102 can be deep packet detection device (i.e. DPI, DeepPacket Inspection), the high speed forward of information can be realized by DPI, to make user can directly see the information that content server pushes to it when access destination server, the phenomenon of the information delay that content server pushes to it can't be produced.
Preferably, information push-delivery apparatus 100 also comprises according to an embodiment of the invention: bypass protection device 106, for when traffic forwarding unit 102 quits work, keeps the connection of terminal and destination server and terminal and corresponding content server.
By arranging bypass protection device 106, the service behaviour of information push-delivery apparatus 100 can be improved, ensure that information push-delivery apparatus reliably to user's pushed information.
Fig. 2 shows the flow chart of information-pushing method according to an embodiment of the invention.
As shown in Figure 2, information-pushing method comprises according to an embodiment of the invention: step 202, and when terminal sends the first access request to destination server, traffic forwarding unit obtains the first access request, and the first access request is sent to processing unit; Step 204, processing unit sends replacement data by traffic forwarding unit to destination server, to disconnect the connection of destination server and terminal, and generate corresponding template data according to the user profile in the first access request, by traffic forwarding unit, corresponding template data is sent to terminal, wherein, corresponding template data comprises original visit data, newly-increased visit data and display data; Step 206, terminal resends the first access request according to original visit data to destination server, and send the second access request according to newly-increased visit data to corresponding content server, corresponding content server is according to the second access request to terminal pushed information, and terminal is according to display corresponding display effect display information according to this.
When user's access destination server, can the connection of disconnect user terminal and destination server fast, then the visit data (i.e. newly-increased visit data) corresponding to content server is sent to user terminal, and information content server being pushed to terminal is forwarded to corresponding terminal, during to make the content of user in browsing objective server, also the information that content server pushes can be browsed to, and the generation of information, from database, information extraction is then completed by content server with operations such as determining the user corresponding with information, thus avoid when carrying out the information pushing of big data quantity, the time of advent of information and pushing efficiency become the bottleneck pushing performance, achieve choke free information pushing.
Preferably, step 204 also comprises: processing unit generates corresponding information pushing strategy according to user profile, and by traffic forwarding unit, corresponding information pushing strategy is sent to corresponding content server, push corresponding information according to corresponding information pushing strategy to terminal to make corresponding content server.
Can specify according to different users and push strategy accordingly, such as can know that content server never pushed information to this user according to the IP address of user, so can generate the high strategy pushing frequency, when making content server receive newly-increased visit data at every turn, all to this user's pushed information, particularly, the strategy such as scope and the information pushing time interval of pushed information can also be generated.
Preferably, step 206 also comprises: whether there is the information that the information that pushes to terminal with content server is identical in traffic forwarding unit judges record, if do not exist, then the information that content server pushes to terminal is sent to terminal, and record the information that content server pushes to terminal, if exist, then the information that content server pushes to terminal is not sent to terminal.
The informational needs pushed to terminal due to content server is through traffic forwarding unit, traffic forwarding unit can judge in the record of the information pushed to this terminal, whether there is above-mentioned information, if exist, then illustrate that above-mentioned information pushed to this terminal, there is no need again to push, in order to avoid cause Consumer's Experience to reduce, if do not exist, then illustrate that above-mentioned information not yet pushed to this terminal, then above-mentioned information is forwarded to this terminal by traffic forwarding unit.
Preferably, information-pushing method also comprises according to an embodiment of the invention: the IP address of traffic forwarding unit to corresponding content server is encrypted.
Traffic forwarding unit can also be encrypted the IP address of content server, avoids user to inquire the IP address of the content server to its pushed information.
Fig. 3 A to Fig. 3 C shows information push-delivery apparatus according to an embodiment of the invention and carries out the schematic diagram of information pushing.
As shown in Figure 3A, information push-delivery apparatus 100 is connected access network according to an embodiment of the invention, specifically can be linked between the terminal 302 of user and corresponding router three 08.
When terminal 302 sends the first access request by the Internet to destination server 306, traffic forwarding unit 102 can obtain the first access request, then this first access request is transferred to processing unit 104.
As shown in Figure 3 B, processing unit 104 can obtain the user profile of terminal 302 and the IP address of destination server 306 according to the first access request, then generate and reset Packet Generation to destination server 306 with the connection of beginning terminal 302 and destination server 306, and send corresponding template data according to user profile to terminal 302, template data comprises original visit data, newly-increased visit data and display data, processing unit 104 is according to user profile (such as IP address, area belonging to user) distribute corresponding newly-increased visit data to terminal 302, corresponding content server 304 is accessed to make terminal 302, and then make content server 304 can push to terminal 302 information matched with user profile.
As shown in Figure 3 C, terminal 302 sends the first access request to destination server 306 again according to original visit data, and send the second access request according to newly-increased visit data to corresponding content server 304, then user can serve while 306 in access destination, receive the information that content server 304 pushes to it, and can according to the display information that pushes to it of corresponding display effect displaying contents server 304 according to this.
Information pushing is carried out by information push-delivery apparatus 100 according to an embodiment of the invention, what effectively can solve single replacement packet reaches risk problem, simultaneously because the form that represents pushing content carries out transforming and inserting in information push-delivery apparatus 100 according to an embodiment of the invention, ensure that the fail safe pushing content, template data bag can well pass through reliable network fast-forwarding passage incoming terminal 302 in addition, the pressure of visit to end user content server 304 also can spread loads to each content server 304, thus reduce the load pressure of information push-delivery apparatus 100, avoid when carrying out the information pushing of big data quantity, the time of advent of information and pushing efficiency become the bottleneck pushing performance, achieve choke free information pushing, and the accurate propelling movement of information effectively can be completed when number of users is more.
More than be described with reference to the accompanying drawings technical scheme of the present invention, considered in correlation technique, information pushing is when carrying out the propelling movement of mass data, and the information time of advent and pushing efficiency become the bottleneck of performance.By technical scheme of the present invention, the choke free and information pushing of high reliability can be realized, especially can carry out precisely information pushing reliably for large-scale consumer.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (8)

1. an information push-delivery apparatus, is characterized in that, comprising: traffic forwarding unit and processing unit, and wherein, described traffic forwarding unit comprises:
Obtain subelement, for when terminal sends the first access request to destination server, obtain described first access request;
Information transmit-receive subelement, for being sent to described processing unit by described first access request;
Described processing unit comprises:
Reset subelement, for sending replacement data, to disconnect the connection of described destination server and described terminal by described information transmit-receive subelement to described destination server;
Template data generates subelement, for generating corresponding template data according to the user profile in described first access request, and by described information transmit-receive subelement, corresponding template data is sent to described terminal, wherein, corresponding template data comprises original visit data, newly-increased visit data and display data
Wherein, corresponding template data is sent to described terminal by described information transmit-receive subelement, receive described first access request resend to described destination server according to described original visit data from described terminal, and according to the second access request that described newly-increased visit data sends to corresponding content server, and receive the information that corresponding content server pushes to described terminal according to described second access request, by described information pushing to described terminal;
Described processing unit also comprises:
Strategy generating subelement, for generating corresponding information pushing strategy according to described user profile,
Wherein, corresponding information pushing strategy is sent to corresponding content server by described information transmit-receive subelement, pushes corresponding information to make corresponding content server according to corresponding information pushing strategy to described terminal.
2. information push-delivery apparatus according to claim 1, is characterized in that, described traffic forwarding unit also comprises:
Record subelement, carries out record for the information pushed to described terminal described content server;
Judgment sub-unit, for judging whether to exist in described record subelement the identical information of the information that pushes to described terminal with the described content server got by described acquisition subelement,
Wherein, under described judgment sub-unit determines to there is not identical information situation, the described content server that described acquisition subelement gets is sent to described terminal to the information that described terminal pushes by described information transmit-receive subelement, and obtains the information that described content server that subelement gets pushes to described terminal described in described record subelement record.
3. information push-delivery apparatus according to claim 1, is characterized in that, described traffic forwarding unit also comprises:
Encryption sub-unit operable, for being encrypted the IP address of corresponding content server.
4. information push-delivery apparatus according to any one of claim 1 to 3, is characterized in that, described traffic forwarding unit comprises: deep packet detection device.
5. information push-delivery apparatus according to any one of claim 1 to 3; it is characterized in that; also comprise: bypass protection device, for when described traffic forwarding unit quits work, keep the connection of described terminal and described destination server and described terminal and corresponding content server.
6. an information-pushing method, is characterized in that, comprising:
Step 202, when terminal sends the first access request to destination server, traffic forwarding unit obtains described first access request, and described first access request is sent to processing unit;
Step 204, described processing unit sends replacement data by described traffic forwarding unit to described destination server, to disconnect the connection of described destination server and described terminal, and generate corresponding template data according to the user profile in described first access request, by described traffic forwarding unit, corresponding template data is sent to described terminal, wherein, corresponding template data comprises original visit data, newly-increased visit data and display data;
Step 206, described terminal resends described first access request according to described original visit data to described destination server, and send the second access request according to described newly-increased visit data to corresponding content server, corresponding content server according to described second access request to described terminal pushed information, described terminal according to described display according to this corresponding display effect show described information;
Described step 204 also comprises: described processing unit generates corresponding information pushing strategy according to described user profile, and by described traffic forwarding unit, corresponding information pushing strategy is sent to corresponding content server, push corresponding information according to corresponding information pushing strategy to described terminal to make corresponding content server.
7. information-pushing method according to claim 6, it is characterized in that, described step 206 also comprises: whether there is the information that the information that pushes to described terminal with described content server is identical in described traffic forwarding unit judges record, if do not exist, then described content server is sent to described terminal to the information that described terminal pushes, and record the information that described content server pushes to described terminal, if exist, then described content server is not sent to described terminal to the information that described terminal pushes.
8. information-pushing method according to claim 6, is characterized in that, also comprises: the IP address of described traffic forwarding unit to corresponding content server is encrypted.
CN201210499250.5A 2012-11-29 2012-11-29 Information push device and information push method Expired - Fee Related CN102938793B (en)

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