CN102917963A

CN102917963A - Display package

Info

Publication number: CN102917963A
Application number: CN2011800268382A
Authority: CN
Inventors: J·M·梅斯; B·D·韦斯特林; A·V·拉多米塞尔斯基; M·J·祖劳; T·L·汉密尔顿
Original assignee: Gillette Co LLC
Current assignee: Duracell US Operations Inc
Priority date: 2010-06-02
Filing date: 2011-06-02
Publication date: 2013-02-06
Anticipated expiration: 2031-06-02
Also published as: EP2576381B1; CN102917963B; US20120031809A1; WO2011153307A1; EP2576381A1

Abstract

A display package (10) comprising a shell having a cavity (90) therein sized to house therein at least one product (20) having a consumer-activated feature (55), wherein the at least one product is movable inside the cavity, the shell comprising at least one aperture (50) structured and configured to allow a consumer to touch the at least one product inside the shell thereby moving and positioning the at least one product to register the consumer-activated feature with the at least one aperture so that the consumer-activated feature is at least partially exposed through the at least one aperture.

Description

Demonstration package

Technical field

The present invention relates to be designed to show and sell demonstration package or the system of the consumables, and more specifically, the present invention relates to a kind of demonstration package for showing and sell the product with customer's activation member.

Background technology

The packing of be used for showing and selling retail product can comprise Heat forming assembly and back lining components usually, giving packing necessary integraty and stability, and makes the product that the retailer can be in demonstration package on the suspension hook on the shelf or on showing stand.The product that comprises in the packing can have customer's activation member.The customer starts this base part in the time of may wishing in product is in packing.When doing like this, the customer may be not intended to or damage wittingly packing, and the product of left packing is that subsequently potential consumer institute is not too expected.May the have to product of the packing that reduction sale packing damaged of retailer.In addition, the customer's product that also may attempt to unpack is to test this parts.If the customer determines not buy the product of this packing, then businessman may need to repack product and/or may sell the product of repacking or this product of reduction sale in other words.

Following packing need to be provided, and it does not damage packing or in other words damages its integraty or beautiful outward appearance so that the customer can evaluate and test customer's activation member.In order to overcome above-mentioned these shortcomings for the same establishment of customer and businessman, invented a kind of following interactive package, it allows customer's self-study about the purposes of customer's activation member of packaging product, and need not to take out from its packing integraty and the outward appearance of product or in other words infringement packing.Therefore the burden that product is repacked has been eliminated in our invention, allows simultaneously the customer easily to touch customer's activation member of product.Therefore, businessman needn't take a lot of trouble product that reduction sale repacks or even not sell this product.

Summary of the invention

Comprise the shell with cavity in the demonstration package of the present invention, the size of described cavity is set for and is held therein at least one product with customer's activation member, wherein said at least one product can move in cavity, and its housing comprises by its opening or at least one hole, the structure of described hole or opening becomes to allow the customer to contact interior described at least one product of shell with structure installation, thereby move and locate described at least one product, so that customer's activation member is aimed at described at least one hole, so that customer's activation member comes out at least in part by described at least one hole.Therefore, the customer can be by the opening in the shell or described at least one pore volume person's of expanding consumption activation member of changing places.

This demonstration package can comprise for example the first hole and the second hole, the first pore structure becomes to aim at customer's activation member with structure installation, and the second pore structure becomes to allow the customer to contact the interior product of shell with structure installation, thereby mobile and positioning product are to aim at the first hole with customer's activation member.

In one embodiment, shell comprises backing member and positive surface member, and they are bonded to each other to form cavity between the two.Backing member and positive surface member can be made such as plastics, cardboard etc. by any suitable packing.Positive surface member and/or backing member can be transparent or semitransparent at least in part.That is, the part (or part) of positive surface member and/or backing member can be transparent or semitransparent, and the remainder of positive surface member and/or backing member can be opaque.

The specific design of packing is depended in the position at least one hole.For example, described at least one hole can be positioned in the positive surface member.Alternatively, described at least one hole can be positioned in the backing member.

The product of the multiple customer's of being furnished with activation member can be suitable for being packaged in the packing of the present invention.One of useful embodiment of this packing is for battery pack for example AA battery or AAA battery, and these batteries have and are selected from following customer's activation member: potential tester, volume test device, coulomb meter, freshness indicator etc.

In one embodiment, customer's activation member comprises touch button and/or the indicating device that is arranged on the battery, and the structure of touch button becomes to be manually pressed to start indicating device with structure installation.Indicating device can be designed to lamp or the lighting point of continuous strip, series of discrete, maybe can have known in the art or in the future any other suitable design of exploitation.

A useful embodiment of the present invention comprises the demonstration package with the first hole and second hole, and wherein the structure of touch button and structure installation become to aim at the first hole, and indicating device is positioned on the battery, can be seen when touch button is aimed at the first hole.In order to be seen, indicating device can be aimed at the second hole or be stacked, so that it can be seen by the second hole.If the material of shell is opaque, then this can be especially useful.Yet if shell is made by transparent or semitransparent material, so that indicating device can be seen by described material, described does not need to aim at the second hole (or any hole for this purpose) and is seen by the customer being intended to.

In another embodiment of the invention, the first hole can be circular and size that have is set for and allowed the customer easily to touch customer's activation member, for example, presses the touch button on the piezoelectric battery.The second hole can be formed into valuably has " D " shape.It is believed that this shape is conducive to the customer and can handles the interior battery of packing, so that expose customer's activation member by the hole of shell.Therefore, the customer can the person's of expanding consumption activation member and be need not to unload any assembly of lower casing, thereby has avoided the infringement to package integrity properties.

The invention discloses a following embodiment, wherein positive surface member comprises by a pair of mutually relative sidewall and the isolated antetheca of backing member, roof and diapire, and wherein the first hole is arranged on the antetheca.The second hole also can be arranged on the antetheca.Yet useful is the second hole both to be arranged on the antetheca have at least one that is arranged in the sidewall.

May expect to come the described hole of mark with distinctive contrast colors.For example, the profile in one or more holes can be delineated with the different color of color a kind of and backing member and/or positive surface member.In addition or alternatively, also can typographic(al) mark or indication around one or more holes, thus the guide consumption person carries out some step.Literal " please try me for example! " can be printed on individually on the positive surface member, or in conjunction with pointing to for example error of touch button of customer's activation member.

Comprise at one being designed to or comprising one or more cylindrical batteries for example in the embodiment of the packing of AA battery or AAA battery that customer's battery in the packing that can easily rotate or roll is to aim at described hole with customer's activation member.This rotation can realize in the following way: by the cylindrical circumference of one of these holes contact battery, and around its longitudinal axis rolling battery, until arrive desired position.This can not unload any positive surface member and backing member or in other words not damage in the situation of package integrity properties and carry out.

The customer will need not to rotate battery above 180 degree although be expected in most cases, and this rotation (for the battery initial position) can be carried out with any desired angle and any incremental change, for example, 1 degree is to 45 degree, to 90 the degree, to 180 the degree, to 360 the degree etc. any angle.

Summary of drawings

Particularly point out and claimed claims of the present invention clearly although after specification sheets, provide, it is believed that also the present invention may be better understood by reference to the accompanying drawings by following description.

Fig. 1 is the perspective illustration of an embodiment of packing of the present invention, comprises for the first hole and the second hole of aiming at and start customer's activation member of the product of packing.

Fig. 2 is the schematic elevational view of embodiment shown in Figure 1.

Fig. 3 is the schematic rear view of embodiment shown in Figure 1.

Figure 4 and 5 are the schematic side elevation of embodiment shown in Figure 1.

Fig. 6 is the schematic top view of embodiment shown in Figure 1.

Fig. 7 is the schematic bottom view of embodiment shown in Figure 1.

Fig. 8 is the schematic rear view of another embodiment of packing of the present invention.

Fig. 9 is the schematic side elevation of another embodiment of packing of the present invention.

Figure 10 is the schematic cross sectional views along the line 10-10 intercepting of Fig. 9.

Figure 11 is the perspective schematic view of an embodiment of packing of the present invention, and wherein this packing has single hole, and the customer can aim at product and the person's of expanding consumption activation member by described single hole.

The specific embodiment

Demonstration package 10 shown in Fig. 1-7 comprises positive surface member 30 and backing member 40.Positive surface member 30 and backing member 40 are engaged, to form the cavity 90 that is limited by positive surface member 30 and backing member 40.The size of cavity 90 can be set for and hold at least one product 20.Backing member 40 on the surface of positive surface member 30, can provide certain printing, for example, comprise mark, decorative element etc.Also can provide the laminate layers (not shown) with the sealing backing member.Backing member 40 can have the hole of hanging 80 so that pack 10 suspendeds on showing stand to present the product of packing to the customer.Although shown packing 10 comprises the part more than, the combination that should be appreciated that independent sector is not intended to consist of the restriction to concept of the present invention.

Positive surface member 30 has a pair of mutually relative sidewall 110,120, roof 130 and diapire 140 and the antetheca 100 relative with roof 130.When positive surface member 30 was fixed on the backing member 40, antetheca 100 was spaced apart with backing member 40.

Packing 10 comprises at least two

holes

50,60, and these pore structures and structure installation become to allow the customer to handle and/or be interacting at packaging product 20 and need not to unpack 10 or in other words destroy its initial integraty.Namely,

hole

50,60 combination can be designed to allow the customer will pack that products 20 in 10 are placed or location (for example, by roll or rotate product 20) in position to be used for starting the customer's activation member on the product 20 and the person's activation member of not expanding consumption subsequently.Positive surface member 30 can be included at least one first hole 50 that wherein forms.At least one second hole 60 that also can comprise at least in part formation in the positive surface member 30.In an alternative embodiment (Fig. 8), the second hole is arranged in backing member 40.In Fig. 1 and 2, the first hole 50 or the second hole 60 are oriented to allow the customer to be interacting at product 20 in the packing 10.

Customer's activation member on the product 20 that the structure in the first hole 50 and structure can be arranged to allow the customer to start packing.The product 20 that the structure in the second hole 60 and structure can be arranged to allow the customer to move the packing in the packing 10 is to be located, so that the customer touches customer's activation member easily by the first hole 50.

The first hole 50 and the second hole 60 can be arranged in for example plane (not shown) of antetheca 100 of a plane.In other embodiment (not shown), both all can be arranged on one of

hole

50,60 or

hole

50,60 in the one at least one and the sidewall 110,120 in antetheca 100 and roof 130, the diapire 140.Both can be positioned at the first hole 50 or the second hole 60 or they in the sidewall 110,120 at least in part.Both can be positioned at least one common factor place at least one or roof 130 and the diapire 140 in antetheca 100 and the sidewall 110,120 in the

hole

50,60 each or they.

In the embodiment of Fig. 1-2, the first hole 50 is arranged in antetheca 100, is arranged in one of sidewall 110 and the second hole 60 both has been arranged in antetheca 100.In other words, the second hole 60 is positioned at the common factor place of antetheca 100 and sidewall 110.This configuration that it is believed that the second hole 60 allows the customer to touch better product 20 in the packing 10, and make the customer be more convenient for handling product 20 in the packing 10, so that described product is placed on desired position, that is, and the position of the person's activation member of wherein can easily not expanding consumption.

The first hole 50 or the second hole 60 can be any suitable shape.For example, the first hole 50 and/or the second hole 60 can be any combination of rectangle, circle, square, ellipse or above-mentioned shape or even have irregularly shaped.In the exemplary of Fig. 1, the second hole 60 has " D " shape, and the crooked position on its mesopore 60 borders is in sidewall 110.It is believed that this illustrative configuration is conducive to customer's following ability valuably: product 20 is placed on the appropriate locations in the packing 10 and does not unpack 10 or the integraty of in other words infringement packing 10.

Can both make mark to the first hole 50 or the second hole 60 or they, for example, sketch outline with the mark medium, attract on it and/or the guide consumption person carries out certain task with the attention with the customer.Described labeling process can comprise and uses the lip-deep China ink be applied directly to (for example, being printed on) positive surface member 30, the lip-deep paster that is fixed to positive surface member 30, maybe can comprise any other marking method known in the art.For example, both can sketch outline the first hole 50 or the second hole 60 or they with following color, and described colour contrast is in the color of the product 20 that is positioned at cavity 90 or the color of packing 10 laminate layers (not shown).For example, this profile can be white, redness, blueness or yellow.

Positive surface member 30 can be made by any suitable material.Positive surface member 30 can be made by the combination of for example resin material or resin material.Positive surface member 30 can be Heat forming, injection moulding, or make by any other method known in the art.Can have valuably transparent or semitransparent at least in part positive surface member 30.Positive surface member 30 also can be opaque or partly opaque.

The limiting examples that can be made into the resin material of positive surface member 30 can comprise polyethylene (PE), polyvinylchloride (PVC), polypropylene (PP), polystyrene (PS) and polyethylene terephthalate (PET).Can be to environment valuably with preparing positive surface member 30 by biodegradable material.Limiting examples that can biodegradable resin material can comprise aliphatic polyester, modified polyvinylalcohol, cellulose ester cmpd and modified starch.The example of aliphatic polyester can comprise that hydroxybutyric acid-valeric acid poly-mer, synthetic polymer such as polycaprolactone and aliphatic dicarboxylic acid-aliphatic diol and semi synthetic polymer are such as polylactic acid polymer.

Positive surface member 30 can be made by resin material after postindustrial or the consumption.For example, resin material can comprise the primary resin material of resin material after 5% to 100% postindustrial or the consumption and 0% to 95%.Resin material can be the resin material of the material that comprises a certain percentum after the postindustrial or consumption, the control oneself product of the previous manufacturing of recycling of described material.

Positive surface member 30 can be made by biogenic resin material.The limiting examples of biogenic resin material can comprise biologically-derived poly-mer.The limiting examples of biologically-derived poly-mer can comprise biologically-derived polyethylene (Bio-PE), biologically-derived polypropylene (Bio-PP) and biologically-derived polyethylene terephthalate (Bio-PET).

Backing member 40 can be made by any suitable material.Backing member 40 can be made by the material that can biodegradable material maybe can recycle.For example, backing member 40 can comprise cardboard backing, resin-based member or other conventional package support.Cardboard can be made by the paper wood plate.The backing member 40 of being made by paper wood plate or cardboard can comprise the material of any suitable recycling, for example fiber of 50% to 100% recycling or paper pulp, and/or can derive from postindustrial or consumption after material.Backing member 40 can be made or partly comprised resin material by resin material.Described resin material can be aforesaid can biodegradable resin, resin or biogenic resin behind the postindustrial resin, consumption.

Positive surface member 30 can be dismantled ground or otherwise be fixed to backing member 40 by any method known in the art.For example, positive surface member 30 heat-sealables or be glued to backing member 40.Positive surface member can have periphery flange 70, and described periphery flange can be used for positive surface member 30 is fixed to backing member 40 in some embodiments.Flange 70 and laminate layers can for example engage by heat seal, backing member 40 is connected to positive surface member 30.

An example of packing 10 of the present invention is bubble-cap shown in Figure 1-backing combination, and wherein positive surface member 30 is blister-type, and backing member 40 is cardboard.The positive surface member 30 of bubble-cap can be transparent or semitransparent and can be by plastic thermoforming.

Another example of the packing that can be used for showing is called as the clam shell shown in Fig. 9 and 10.In this packing, positive surface member 30 can be by plastic thermoforming.Positive surface member 30 can be transparent or semitransparent and can comprise first 200 and second portion 300.First 200 and second portion 300 can be mutually symmetrical or similar (they conventionally can be called " half one " in this case, as shown in Figures 9 and 10).Alternatively, first 200 and second portion 300 can be different (not shown).First 200 and second portion 300 can have periphery flange 250, and

part

200 and 300 can be bonded together along described periphery flange.First 200 can be by hinge flexible hinge 260(Fig. 9 for example) be connected to second portion 300, this will allow first 200 along flange 250 second portion 300 that reclines.If necessary, also can in this packing, utilize cardboard insert or other inserts (such as thin user manuals etc.) 290.The materials such as this insert can be suitable for having advertisement, customer's description of operation.When first 200 and second portion 300 are gathered together, form cavity between the two, the size of described cavity is set for and is held therein at least one product 400.

If necessary, the cardboard backing member can for good and all maybe can be fixed to the commodity (not shown) of packing with dismantling.One of cardboard backing member can be placed on the either side of commodity of packing, and each can be bonded to the periphery flange of positive surface member.

Product 20 can be the battery that the figure of this paper is schematically shown.Battery can comprise battery label and/or customer's activation member.Customer's activation member can be to some attribute of the interior included battery of customer's indicating package 10.For example, customer's activation member can be indicated in following at least one to the customer: voltage, capacity and the freshness of the interior included battery of the internal cavity of packing 10 90.

One of advantage of the present invention is during packaging, not need product 20 is aimed at and is fixed in the cavity 90, so that 55 couples of customers of customer's activation member as seen.For example, it is interior so that 55 couples of customers of customer's activation member are invisible that product 20 can be arranged on cavity 90, for example, is positioned at the opposite side in the first hole 50.Therefore, do not need to aim at hand or machine.This is conducive to save valuable resource, comprises equipment, operation and material, and otherwise these resources will be used to product is fixed in the aligned position of this packing, is locked in desired position to guarantee product in transportation with during being delivered to showing stand.The typographic(al) mark (not shown) can be used to invite user's test products, and does not damage the integraty of this packing, and even can instruct the user how to test.

A kind of example package comprises the resin moulded positive surface member 30 by PET.Backing member 40 is made by cardboard.This packing comprises four AA batteries, and these batteries are arranged in parallel in the cavity, and described cavity is formed by positive surface member 30 and backing member 40.At least one battery has label and customer's activation member, and described customer's activation member comprises the touch button 55 of Fig. 1 and 2 and at least one in indicating device (such as the label) bar 56.Touch button 55 can be designed to following the time to be touched or to press by the first hole 50 by the customer: the customer wishes the battery in the testing package 10 and does not unpack 10 or in other words damage its integraty.When the customer pressed button 55 by hole 50, the tag 56 that is combined in the battery can illustrate the amount of capacity (for example, voltage or other suitable attributes) that battery has.For example, customer's activation member can comprise the potential tester of battery.

In Fig. 1-8, the first hole 50 is positioned at antetheca 100.The first hole 50 is positioned at the potential tester top, and described potential tester is included on the label of described at least one battery in the packing 10.The second hole 60 is between the diapire 140 of the first hole 50 and positive surface member 100.The second hole 60 is located so that it is positioned at the common factor place of antetheca 100 and sidewall 110.Battery can freely rotate around its longitudinal axis in cavity 90.The customer can be easily by adjusting battery location by the second hole 60 usefulness finger touches batteries, and the rolling battery is until the customer touches potential tester by the first hole 50.Then the customer can be by pressing for example potential tester (bar 56) of touch button 55 person's of expanding consumption activation member by the first hole 50, with the purposes of estimating these parts and beneficial effect and measure the power of battery.

Dimension disclosed herein and/or value are not intended to be understood to strictly be limited to the exact value of quoting.On the contrary, except as otherwise noted, each such dimension is intended to represent described value and centers on the scope that is equal on this value function.For example, the value that is described to " 5% " is intended to expression " about 5% ".

Unless be not included in clearly interior or in other words to some extent restriction, every piece of document (if any) that this paper quotes comprises any cross reference or relevant patent or patent application, hereby all is incorporated herein by reference in full.The quoting of any document is not it as disclosed herein or be subjected to the prior art of any invention of claims protection; perhaps its individually or with any combination of any other list of references, perhaps with reference to, propose, suggestion or disclose the approval of any this type of invention.In addition, when any implication of term in any implication of term among the present invention or definition and the file of incorporating into way of reference or when defining contradiction, should obey implication or the definition of giving in the present invention this term.

Although illustrated and described the present invention with specific embodiments, those be it will be apparent to those skilled in the art that in the situation that does not break away from the spirit and scope of the present invention, can make many other change and modifications.Therefore, enclose and be intended to contain all these changes and modification in the scope of the invention in claims.

Claims

1. demonstration package, described demonstration package comprises:

Shell, has cavity in the described shell, the size of described cavity is set for and is held at least one product with customer's activation member, wherein said at least one product can move in described cavity, described shell comprises at least one hole, described pore structure becomes to allow the customer to contact interior described at least one product of described shell with structure installation, thereby move and locate described at least one product, so that described customer's activation member is aimed at described at least one hole, so that described customer's activation member comes out at least in part by described at least one hole.

2. demonstration package as claimed in claim 1, wherein said at least one hole comprises at least the first hole and the second hole, described the first pore structure becomes to aim at described customer's activation member with structure installation, and described the second pore structure becomes to allow the customer to contact the interior product of described shell with structure installation, thereby movement is also located described product, so that described customer's activation member is aimed at described the first hole.

3. such as the described demonstration package of aforementioned each claim, wherein said shell comprises preferably the backing member of being made by cardboard and the positive surface member of preferably being made by transparent or semitransparent at least in part material at least, and described backing member and described positive surface member are engaged with each other to form described cavity between the two.

4. such as the described demonstration package of aforementioned each claim, wherein said at least one hole is arranged in described positive surface member.

5. such as the described demonstration package of aforementioned each claim, wherein said at least one hole is arranged in described backing member.

6. such as the described demonstration package of aforementioned each claim, described demonstration package also comprises described at least one product that can be arranged on movably in the described cavity, and described at least one product has described customer's activation member.

7. such as the described demonstration package of aforementioned each claim, wherein said at least one product comprises at least one battery, and wherein said customer's activation member is selected from potential tester, volume test device, coulomb meter and freshness indicator.

8. such as the described demonstration package of aforementioned each claim, wherein said customer's activation member comprises the touch button that is arranged on described at least one battery and the indicating device that is arranged on described at least one battery, and the structure of described touch button becomes to be manually pressed to start described indicating device with structure installation.

9. such as the described demonstration package of aforementioned each claim, wherein said at least one hole comprises at least the first hole and the second hole, and the structure of wherein said touch button becomes to aim at described the first hole with structure installation, and described indicating device is positioned on the described battery, can be seen when described touch button is aimed at described the first hole.

10. as the described demonstration package of aforementioned each claim, wherein said the first hole be circle, and described the second hole is D shape.