CN102810195A - Three-network fusion marketing platform system of entire network universal address enterprise - Google Patents
Three-network fusion marketing platform system of entire network universal address enterprise Download PDFInfo
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- CN102810195A CN102810195A CN 201110151366 CN201110151366A CN102810195A CN 102810195 A CN102810195 A CN 102810195A CN 201110151366 CN201110151366 CN 201110151366 CN 201110151366 A CN201110151366 A CN 201110151366A CN 102810195 A CN102810195 A CN 102810195A
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Abstract
The invention relates to a three-network fusion marketing platform system of an entire network universal address enterprise. The system is characterized in that a web page conversion relay server is constructed between a mobile phone terminal and the conventional internet; and the server has a powerful website analysis and processing system, which can read, decode, analyze and process the web page of a corresponding conventional internet according to the requirement and instruction of a mobile phone subscriber, then convert the processed page content to the wap format supported by the mobile phone, and return the converted content to the mobile phone subscriber. The system provided by the invention constructs a bridge between the mobile phone subscriber and the conventional internet website virtually, so that the mobile phone subscriber can conveniently and freely access the conventional internet website under the current network and hardware conditions so as to experience partial functions of the 3G (the 3rd generation telecommunication) network in advance.
Description
Technical field
The present invention relates to integration of three networks marketing platform system of the logical location enterprise of a kind of the whole network
Background technology
Because the mobile phone configuration is lower, surfing Internet with cell phone has significant limitation, and most of mobile phones can not be visited traditional internet (the web page).This mainly is because following reason:
1, most of mobile phone browsers are simple wap browser, do not support to visit traditional web page;
2, traditional internet page contains much information, and a general page capacity reaches hundreds of K, and the mobile phone unit pressure is very big when handling traditional page, speed is slow even can not handle;
3, traditional internet page is to the pc Terminal Design, as far as the mobile phone terminal the small screen, and page weak effect, readable very bad.
Summary of the invention
The present invention be for can overcome above-mentioned shortcoming, and a kind of surfing Internet with cell phone back-up system based on 3G network is provided.Specifically be embodied as and in the middle of mobile phone terminal and traditional internet, set up a webpage conversion Relay Server; This server has powerful " web analytics, a processing " system; Can be according to cellphone subscriber's demand and instruction; Corresponding traditional internet web page (web webpage) is read, decodes, analyzes, handles, and will handle after content of pages change into the wap form that mobile phone can receive and return to the cellphone subscriber.Comprise the steps
1, webpage optimization in order to reduce data traffic, is increased work efficiency, and the analyzing and processing process is screened content of pages according to " user uses logic ", and the content that most likely user needs is preferentially returned.
2, information rank and retrieval, for more complicated, contain much information, the frequent homepage of new web page such as portal website more, we can give rank by time or click-through count with content of pages, also support content retrieval simultaneously, are convenient to the user and needing obtain content sooner.
3, web page analysis quickens; Although the exploitation of traditional internet web page is in the big unified standard of following in principle, each website source code has various difference, and these difference are requiring higher mobile phone terminal can produce variety of issue to standardization; So will be obtaining the uniform page after these different web page analysis, the processing; Can there be obvious difference in this processing time along with the difference of webpage complexity, webpage size, webpage standardization, so beyond routine analyzer, we have also developed " web page analysis accelerator "; It will formulate priority level according to factors such as different page access frequencies, formulate to analyze according to priority level again and quicken.Though for those very greatly very complicated but priority levels than higher page, his analysis time can very big shortening until trending towards zero.
Useful result of the present invention is: native system comes down between cellphone subscriber and traditional internet site, to set up a bridge; Let the cellphone subscriber under current network condition and hardware condition, make things convenient for free access tradition internet site, experience 3G network partial function advantage in advance
Description of drawings
The system construction drawing that the inventive method is achieved among Fig. 1 embodiment
Functional structure chart among Fig. 2 embodiment
Mobile phone page sectional drawing among Fig. 3 embodiment
Mobile phone access Website page sectional drawing among Fig. 4 embodiment
The concrete webpage capture of mobile phone access among Fig. 5 embodiment
Embodiment
There is big obstacle in mobile phone access tradition internet always at present, has only the few high-end mobile phone independently to visit.The major obstacle of this inside comprises:
Most of mobile phone browsers are simple wap browser, do not support to visit traditional page;
The tradition internet page contains much information, and a general page capacity reaches hundreds of K, and the mobile phone unit pressure is very big when handling traditional page, speed is slow even can not handle;
The tradition internet page is to the pc Terminal Design, as far as the mobile phone terminal the small screen, and weak effect, readable very bad.
We are using for reference communication field simulating signal, two kinds of different systems of digital signal and are depositing the realization thinking of conversion, have developed domestic first traditional internet (the web page) and the two net converting systems of wireless Internet (the wap page)---based on the surfing Internet with cell phone back-up system of 3G network.
Based on having set up a conversion server system in the middle of initiative (the web page) and the wireless Internet (the wap page) of the surfing Internet with cell phone back-up system platform of 3G network in traditional internet; This server system can help mobile phone terminal to accomplish lot of data collection, analyzing and processing work, can be regarded as the extension of mobile phone terminal to traditional internet.
In traditional internet (the web page) and the two net converting systems of wireless Internet (the wap page), we are core with web page analysis rule base, algorithms library and model bank, and utilization page intelligently parsing technology has realized that the high speed analysis of webpage transforms
1, conventional web structural design resource criterion storehouse
From application, if traditional internet web page can must be converted into the wap page with the page by all mobile phone terminal visits.The difficulty of this conversion process is: traditional internet site quantity number is in 10,000,000,000; Country variant, different web sites adopt the different designs standard; Fixing unified standard, this effect that causes a lot of websites under different browsers, to be seen have a great difference (much the webpage of normal browsing framework under browsers such as red fox is chaotic under IE).We are through the analysis to hundreds thousand of webpages; Various webpage designs are carried out sorted generalization; Set up in " conventional web structural design resource criterion storehouse "; Except the standard network page structure, also confirm the special format webpage analysis method, like Frame Design structure, page jump structure, picture link analysis, picture processing program (the big figure of traditional internet being changed into the little figure that can mobile phone browses) etc.
2, set up webpage " webpage functional module analytical model ", to various webpage design structural modules in the conventional web, labelization, and carry out the application function logic analysis.
Through analysis to hundreds thousand of webpages; We split into several construction modules with each webpage; And sort out according to the set of these modules of " cluster analysis " method in the data mining; To these module definition labels (like webpage head module, advertisement module, external link module, web page text text module etc.), the set that these modules, label, webpage split key elements such as rule is exactly " a structure of web page analytical model " from " application function logic " angle.
(different with " conventional web structural design resource criterion storehouse ", the webpage global design sample that preserve in this resource criterion storehouse, and " webpage functional module analytical model " is the set that webpage internal module, label segmentation and the page split regular algorithm.)
Compare with other web site analysis program; The analysis mode that we set up " webpage functional module analytical model " has clear superiority; The analytical model that at first is us is through coming concluding calculation on hundreds thousand of web page analysis basis; This model has been contained the construction module that comprises in all webpage designs commonly used at present basically, and this makes us reach more than 98.5% the success ratio of web page analysis; When secondly new conventional web being analyzed, only need compare new web page and model, shine upon, improve web page analysis speed greatly.
After the user sends traditional internet web page access request, system will obtain web page code, and with reference to should " webpage functional module analytical model " webpage being refined as module, adding label, supply the webpage written-out program to call output.
3, set up webpage " semantic logic analysis rule ", webpage text content in the conventional web is carried out the keyword participle, and according to rule definition content of text importance.
In other program to web page analysis, all be to analyze from the structure of web page direction, this is not having to be enough to satisfy under the circumscribed prerequisite of display terminal the demand of page analysis.And our system serves mobile phone terminal to show, so optimization has higher requirement to displaying contents
So we are except the webpage design structure analysis; We analyze from the semantic angle of language webpage text content in also initiative proposition; We are with reference to keyword word segmentation regulation in the search application; In conjunction with our data statistics, formed " two nets are interconnected " intelligently parsing system " semantic logic analysis rule " to doing in hundreds thousand of web page analysis processes.This rule definition to web page text keyword segmenting method; Computing formula such as Keyword Density, keyword connection, context keyword correlativity; Text each several part content is calculated weights of importance, and the content of text output priority that the general important weight is big more is high more.
Claims (2)
1. an integration of three networks marketing platform system of the logical location enterprise of the whole network is characterized in that this method comprises the steps:
In the middle of mobile phone terminal and traditional internet, set up a webpage conversion Relay Server; This server has powerful " web analytics, a processing " system; Can be according to cellphone subscriber's demand and instruction; Corresponding traditional internet web page (web webpage) is read, decodes, analyzes, handles, and will handle after content of pages change into the wap form that mobile phone can receive and return to the cellphone subscriber.Comprise the steps
1), webpage optimization, in order to reduce data traffic, increase work efficiency, the analyzing and processing process is screened content of pages according to " user uses logic ", and the content that most likely user needs is preferentially returned.
2), information rank and retrieval, for more complicated, contain much information, the frequent homepage of new web page such as portal website more, we can give rank by time or click-through count with content of pages, also support content retrieval simultaneously, are convenient to the user and needing obtain content sooner.
3), web page analysis quickens; Although the exploitation of traditional internet web page is in the big unified standard of following in principle, each website source code has various difference, and these difference are requiring higher mobile phone terminal can produce variety of issue to standardization; So will be obtaining the uniform page after these different web page analysis, the processing; Can there be obvious difference in this processing time along with the difference of webpage complexity, webpage size, webpage standardization, so beyond routine analyzer, we have also developed " web page analysis accelerator "; It will formulate priority level according to factors such as different page access frequencies, formulate to analyze according to priority level again and quicken.Though for those very greatly very complicated but priority levels than higher page, his analysis time can very big shortening until trending towards zero.
2. integration of three networks marketing platform system of the logical location enterprise of a kind of the whole network according to claim 1 system is characterized in that: under existing network condition and mobile phone hardware condition, help the cellphone subscriber to visit traditional internet.
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| Application Number | Priority Date | Filing Date | Title |
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| CN 201110151366 CN102810195A (en) | 2011-06-02 | 2011-06-02 | Three-network fusion marketing platform system of entire network universal address enterprise |
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| CN 201110151366 CN102810195A (en) | 2011-06-02 | 2011-06-02 | Three-network fusion marketing platform system of entire network universal address enterprise |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108875063A (en) * | 2018-07-02 | 2018-11-23 | 南京焦点领动云计算技术有限公司 | A method of based on the customized modification style of mobile phone terminal top margin and function |
| US10338663B2 (en) | 2016-02-18 | 2019-07-02 | Samsung Electronics Co., Ltd. | Energy saving method and apparatus of mobile terminal |
-
2011
- 2011-06-02 CN CN 201110151366 patent/CN102810195A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US10338663B2 (en) | 2016-02-18 | 2019-07-02 | Samsung Electronics Co., Ltd. | Energy saving method and apparatus of mobile terminal |
| CN108875063A (en) * | 2018-07-02 | 2018-11-23 | 南京焦点领动云计算技术有限公司 | A method of based on the customized modification style of mobile phone terminal top margin and function |
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Application publication date: 20121205 |