CN102800013A

CN102800013A - Equipment and method for determining auction potential value corresponding to auction words

Info

Publication number: CN102800013A
Application number: CN2011101413525A
Authority: CN
Inventors: 张弦; 王瑜; 田枫; 王健民
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2011-05-27
Filing date: 2011-05-27
Publication date: 2012-11-28

Abstract

The invention provides equipment and a method for determining an auction potential value corresponding to auction words. The method comprises the following steps of: acquiring the auction words to be processed; acquiring budget relevant information corresponding to the auction words according to the auction words; and determining the auction potential value corresponding to the auction words according to the budget relevant information, wherein the budget relevant information comprises a budget balance corresponding to the auction words and a consumption budget ratio corresponding to the auction words. Compared with the prior art, the corresponding budget relevant information can be obtained according to the acquired auction words, and the auction potential value of the auction words is determined according to the budget relevant information, so that the matching query chance of the auction words in an advertisement information base is influenced by the budget relevant information of the auction words; and the display chance of advertisement information corresponding to the auction words is influenced.

Description

A kind of equipment and method that is used for confirming and auctioning the corresponding auction potential value of speech

Technical field

The present invention relates to the field of applying in the internet, relate in particular to the internet and be used for confirming the technology with the corresponding auction potential value of auction speech in applying.

Background technology

Along with the high speed development of the communication technology and popularizing of internet, applications comprehensively; Increasing businessman utilizes the search disseminate technology to carry out the network information and promotes; And promotion message, product or service be presented to the more network user; So that utilize network to seek a large amount of potential clients, thereby set up own huge customers.

In the prior art, when businessman carries out network information popularization, buy a plurality of auction speech to search engine provider usually; These are auctioned the product of speech and businessman self or serve closely related; When a large amount of network user's input inquiry sequences, and when searching for, the auction dictionary and the search sequence on search engine backstage are carried out relevant matches through this search engine; Height according to the degree of correlation; Select the part auction speech corresponding in the promotion message storehouse, to carry out matching inquiry, obtain the pairing separately promotion message of each auction speech, thereby said promotion message is represented to the network user with said search sequence.

Yet the pairing budget amount of each auction speech is often different because of customer demand with the consumption amount of money.For example; The client hopes that represent promotion message to the user within a short period of time more continually; And the degree of correlation between auction speech itself and the search sequence be can't make this auction speech in the promotion message storehouse, obtain more matching inquiry chance the time, and the promotion message of correspondence can't more frequently represent to the user, thereby it is bigger to cause auctioning the pairing budget balances of speech; Promotion effect is relatively poor, and the network information that has greatly influenced the client is promoted experience.For instance; When the client buys auction speech " fresh flower " when carrying out information popularization and budget is set being 5000 yuan, hope that originally every day consumed 500 yuan in this auction speech when representing promotion message; But search engine is current when representing the promotion message of auction speech " fresh flower " correspondence; Only consume 50 yuan every day, this will delay the consumption speed of this auction speech when representing promotion message undoubtedly widely, reduce the information popularization of client on search engine and experience.

In view of this; How to introduce budget information and weigh the degree of correlation between auction speech and the search sequence; And confirm the auction potential value according to the budget information of said auction speech; And then adjust the frequency that represents of the corresponding promotion message of said auction speech, be the problem that person skilled needs to be resolved hurrily.

Summary of the invention

The purpose of this invention is to provide a kind of equipment and method that is used for confirming and auctioning the corresponding auction potential value of speech.

According to an aspect of the present invention, provide a kind of and be used for confirming and the method for the corresponding auction potential value of auction speech that wherein, this method may further comprise the steps:

A obtains pending auction speech;

B obtains and the corresponding budget relevant information of said auction speech according to said auction speech;

C confirms and the corresponding auction potential value of said auction speech according to said budget relevant information;

Wherein, said budget relevant information comprises:

-with the corresponding budget balances of said auction speech;

-with the corresponding consumption budget ratio of said auction speech.

According to another aspect of the present invention, also provide a kind of and be used for confirming and the equipment of the corresponding auction potential value of auction speech that wherein, said equipment comprises:

Auction speech deriving means is used to obtain pending auction speech;

Information acquisition device is used for according to said auction speech, obtains and the corresponding budget relevant information of said auction speech;

Confirm device, be used for, confirm and the corresponding auction potential value of said auction speech according to said budget relevant information;

Wherein, said budget relevant information comprises:

-with the corresponding budget balances of said auction speech;

-with the corresponding consumption budget ratio of said auction speech.

Compared with prior art; The present invention obtains corresponding budget relevant information according to the auction speech that is obtained; Confirm the auction potential value of auction speech then based on the budget relevant information; Thereby the budget relevant information of auction speech capable of using influences the matching inquiry chance of auction speech in the promotion message storehouse, and then influences the chance that represents of the pairing promotion message of this auction speech.The present invention is applied to search engine; By inch of candle the budget relevant information of speech confirms to auction accordingly potential value; And then under the identical situation of a plurality of measurement dimensions of the degree of correlation between user inquiring sequence and the auction speech; Utilize said auction potential value to adjust the degree of correlation of the two; And then adjust said auction speech promotion message represent the frequency, the network information that has greatly improved the client promotes and experiences, and also strengthened the intelligent intervention capacity of the promotion message that search engine represents for user expectation.

Description of drawings

Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the equipment synoptic diagram that is used for confirming and auctioning the corresponding auction potential value of speech according to one aspect of the invention;

Fig. 2 illustrates the equipment synoptic diagram that is used for confirming and auctioning the corresponding auction potential value of speech in accordance with a preferred embodiment of the present invention;

Fig. 3 illustrates the method flow diagram that is used for confirming and auctioning the corresponding auction potential value of speech according to a further aspect of the present invention;

Fig. 4 illustrates the method flow diagram that is used for confirming and auctioning the corresponding auction potential value of speech in accordance with a preferred embodiment of the present invention.

Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 illustrates the equipment synoptic diagram that is used for confirming and auctioning the corresponding auction potential value of speech according to one aspect of the invention.Wherein, be used for confirming the auction potential value really locking equipment 1 include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.

With reference to Fig. 1, said definite equipment 1 comprises auction speech deriving means 11, information acquisition device 12 and definite device 13.Particularly, the auction speech deriving means 11 of said definite equipment 1 obtains pending auction speech; Then, information acquisition device 12 obtains and the corresponding budget relevant information of said auction speech according to said auction speech, said budget relevant information comprise with the corresponding budget balances of said auction speech and with the corresponding consumption budget ratio of said auction speech; Then, confirm device 13, confirm and the corresponding auction potential value of said auction speech according to said budget relevant information.

Auction speech deriving means 11 obtains pending auction speech.Particularly, auction speech deriving means 11 obtains said pending auction speech through application programming interfaces (API) that provided such as third party's equipment such as search engines or the communication mode of agreement from the auction dictionary of this third party device; Perhaps; The communication mode of application programming interfaces (API) that provided through third party's equipment such as search engines or agreement; Obtain the search sequence of user from this third party device through the subscriber equipment input; And said search sequence and the auction speech of auction in the dictionary carried out degree of correlation coupling, and obtain the corresponding said pending auction speech of said search sequence according to degree of correlation matching result; Perhaps; The communication mode of application programming interfaces (API) that provided through third party's equipment such as search engines or agreement; From the promotion message storehouse of this third party device, obtain said pending auction speech; Wherein, said promotion message storehouse comprises the mapping relations between auction speech and the pairing promotion message of this auction speech; Perhaps; Pass through page technology; Like ASP, JSP, PHP etc.; Obtain the search sequence of user from subscriber equipment, and said search sequence and the auction speech of auctioning in the dictionary are carried out degree of correlation coupling, and obtain the corresponding said pending auction speech of said search sequence according to degree of correlation matching result through this subscriber equipment input.Those skilled in the art will be understood that the above-mentioned mode of obtaining pending auction speech is merely for example; Other existing or modes of obtaining pending auction speech that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Information acquisition device 12 obtains and the corresponding budget relevant information of said auction speech according to said auction speech, said budget relevant information comprise with the corresponding budget balances of said auction speech and with the corresponding consumption budget ratio of said auction speech.Particularly; After said auction speech deriving means 11 obtained said auction speech, information acquisition device 12 was through obtaining said budget relevant information such as the budget information of from promotion message storehouse or other third party devices, obtaining the corresponding popularization user class of said auction speech; Perhaps, through obtaining said budget relevant information such as from promotion message storehouse or other third party devices, obtaining corresponding other budget information of promotion message level of said auction speech.For example; When a plurality of different clients all buy same auction speech; The pairing budget relevant information of this auction speech should equal the budget relevant information sum of each client for this auction speech; For instance; The total budget amount that is provided with when A client buys auction speech " fresh flower " is 1000 yuan; The total budget amount that is provided with when B client buys auction speech " fresh flower " is 500 yuan; The total budget amount that is provided with when C client buys auction speech " fresh flower " is 2000 yuan; And in the regular hour interval (as 24 hours), the consumption amount of money when A client is used to represent the pairing promotion message of this auction speech is 150 yuan, and the consumption amount of money when B client is used to represent the pairing promotion message of this auction speech is 80 yuan; Consumption amount of money when C client is used to represent the pairing promotion message of this auction speech is 400 yuan; Consumption amount of money sum (150+80+400) when then the total budget amount sum (1000+500+2000) that equals to be provided with separately when A client, B client and C client buy this auction speech of the budget balances in the budget relevant information of this auction speech deducts them and is used to represent the pairing promotion message of this auction speech, the budget balances that promptly said auction speech is corresponding is 2870 yuan, similarly; The ratio of the total budget amount sum (1000+500+2000) that the consumption amount of money sum (150+80+400) of the consumption budget in the budget relevant information of this auction speech when equaling A client, B client and C client and represent the pairing promotion message of this auction speech is provided with when buying this auction speech with their separately, the consumption budget ratio of promptly said auction speech correspondence is 0.18.And for example; When a plurality of promotion message of same auction speech correspondence; The pairing budget relevant information of this auction speech should equal the pairing budget relevant information of each promotion message sum; For instance; The total budget amount of the category-A promotion message that auction speech " fresh flower " is corresponding respectively is that 1000 yuan, the total budget amount of category-B promotion message are that the total budget amount of 500 yuan and C class promotion message is 2000 yuan; And in the regular hour interval (as 24 hours); Representing the pairing consumption amount of money of category-A promotion message is 150 yuan; Representing the pairing consumption amount of money of category-B promotion message is 80 yuan, and representing the pairing consumption amount of money of C class promotion message is 400 yuan, and then the budget balances in the budget relevant information of this auction speech equals category-A promotion message, category-B promotion message and C class promotion message total budget amount sum (being 1000+500+2000) separately and deducts and represent the pairing consumption amount of money of these promotion messages sum (being 150+80+400); Be that the corresponding budget balances of said auction speech is 2870 yuan; Similarly, the ratio of the consumption amount of money sum (150+80+400) of the consumption budget in the budget relevant information of this auction speech when equaling to represent category-A promotion message, category-B promotion message and C class promotion message and category-A promotion message, category-B promotion message and C class promotion message total budget amount sum (1000+500+2000) separately, the consumption budget ratio that promptly said auction speech is corresponding is 0.18.Those skilled in the art will be understood that the above-mentioned mode of obtaining with the corresponding budget relevant information of said auction speech according to said auction speech is merely for example; Other existing or possibly occur from now on according to said auction speech obtain with the mode of the corresponding budget relevant information of said auction speech as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Confirm device 13 according to said budget relevant information, confirm and the corresponding auction potential value of said auction speech.Particularly; Said information acquisition device 12 obtained corresponding budget relevant information according to said auction speech after, said definite device 13 was through such as the budget balances in the said budget relevant information and consumption budget are obtained the auction potential value of said auction speech than carrying out multiplying or additive operation.Connect example; Budget balances in the budget relevant information of said auction speech is 2870 yuan; And the consumption budget ratio in the budget relevant information of said auction speech is 0.18; Said definite device 13 multiplies each other budget balances in the said budget relevant information (2870 yuan) and consumption budget than (0.18), thereby the auction potential value that obtains said auction speech is 2870 * 0.18=516.6.And for example; Said definite device 13 obtains budget balances and the consumption budget ratio weighting factor separately in the said budget relevant information earlier; Weighting factor such as the budget amount of said auction speech is 1; The weighting factor of the consumption budget ratio of said auction speech is 10000, then with the consumption budget of the budget amount of said auction speech and said auction speech than weighting after addition, thereby the auction potential value that obtains said auction speech is 2870 * 1+0.18 * 10000=4670.Those skilled in the art will be understood that above-mentioned mode definite according to said budget relevant information and the corresponding auction potential value of said auction speech is merely for example; Other existing or possibly occur from now on according to said budget relevant information confirm with the mode of the corresponding auction potential value of said auction speech as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, auction speech deriving means 11, information acquisition device 12 and definite device 13 are constant work.Particularly, the auction speech deriving means 11 of said definite equipment 1 obtains pending auction speech; Then, information acquisition device 12 obtains and the corresponding budget relevant information of said auction speech according to said auction speech, said budget relevant information comprise with the corresponding budget balances of said auction speech and with the corresponding consumption budget ratio of said auction speech; Then, confirm device 13, confirm and the corresponding auction potential value of said auction speech according to said budget relevant information.At this; It will be understood by those skilled in the art that " continuing " be meant auction speech deriving means 11, information acquisition device 12 and definite device 13 respectively according to mode of operation that set or adjustment in real time require to auction the obtaining of speech, with the obtaining of this corresponding budget relevant information of auction speech; And with the confirming of this auction speech corresponding auction potential value, stop to obtain said pending auction speech in a long time until definite equipment 1.

Preferably; Said information acquisition device 12 obtains and the corresponding relevant information of applying of said auction speech also according to said auction speech, and said then definite device 13 is according to said budget relevant information; In conjunction with the said relevant information of applying, confirm said auction potential value.Particularly; After said auction speech deriving means 11 obtains said auction speech; Said information acquisition device 12 is through carrying out said auction speech matching inquiry or said auction speech is carried out matching inquiry in the promotion message storehouse such as third party's equipment such as search engines in the auction dictionary such as third party's equipment such as search engines, and obtains the said relevant information of applying according to said Query Result.More preferably, said apply relevant information comprise following at least each:

1) with the corresponding not shared ratio of promotion message of consumption of said auction speech;

2) the popularization number of users of the said auction speech of purchase;

3) apply corresponding trade information with said;

4) with the said information in corresponding season of applying.

1) with said apply relevant information comprise with said auction speech corresponding not consumption the shared ratio of promotion message be example; After said auction speech deriving means 11 obtains said auction speech; Said information acquisition device 12 carries out matching inquiry with said auction speech in the promotion message storehouse such as third party's equipment such as search engines; Obtain the corresponding promotion message of said auction speech, the sum according to the corresponding promotion message of the promotion message quantity of not consumption and said auction speech obtains and the corresponding not shared ratio of promotion message of consumption of said auction speech then.For example; Said information acquisition device 12 is after the shared ratio of the promotion message that obtains the corresponding not consumption of said auction speech; Said definite device 13 in conjunction with the corresponding not shared ratio of promotion message of consumption of said auction speech, is confirmed said auction potential value according to said budget relevant information; Such as; Under the identical situation of said budget relevant information, the shared ratio of the promotion message of the not consumption that said auction speech is corresponding is big more, and said definite device 13 is according to said budget relevant information and said to apply the determined auction potential value of relevant information also big more; Otherwise; Under the identical situation of said budget relevant information; The shared ratio of the promotion message of the not consumption that said auction speech is corresponding is more little, and said definite device 13 is according to said budget relevant information and said to apply the determined auction potential value of relevant information more little.

2) comprise that with the said relevant information of applying the popularization number of users of buying said auction speech is an example; After said auction speech deriving means 11 obtains said auction speech; Said information acquisition device 12 carries out matching inquiry with said auction speech in the auction dictionary such as third party's equipment such as search engines; Obtain and the corresponding popularization user profile of said auction speech, obtain the popularization number of users of buying said auction speech according to said popularization user profile then.For example; Said information acquisition device 12 obtain with the corresponding popularization number of users of said auction speech after; Said definite device 13 in conjunction with the popularization number of users of buying said auction speech, is confirmed said auction potential value according to said budget relevant information; Such as; Under the identical situation of said budget relevant information, the popularization number of users of buying said auction speech is big more, and said definite device 13 is also big more according to the determined auction potential value of popularization number of users of said budget relevant information and said auction speech correspondence; Otherwise under the identical situation of said budget relevant information, the popularization number of users of buying said auction speech is more little, and said definite device 13 is more little according to the determined auction potential value of popularization number of users of said budget relevant information and said auction speech correspondence.

3) comprise with said to apply corresponding trade information be example with the said relevant information of applying; After said auction speech deriving means 11 obtains said auction speech; Said information acquisition device 12 carries out matching inquiry with corresponding the applying of said auction speech in the trade information storehouse such as third party's equipment such as search engines, and obtains the said corresponding trade information of applying according to said Query Result.For example, when said trade information shows said applying when belonging to popular industry, said definite device 13 is applied corresponding trade information according to budget relevant information and said, and the auction potential value that obtains is correspondingly also bigger; When said trade information shows said applying when belonging to the unexpected winner industry, said definite device 13 is applied corresponding trade information according to budget relevant information and said, and the auction potential value that obtains is correspondingly also less.

4) with said apply relevant information comprise with the said corresponding season information applied be example; After said auction speech deriving means 11 obtains said auction speech; Said information acquisition device 12 carries out matching inquiry with corresponding the applying of said auction speech in the promotion message storehouse such as third party's equipment such as search engines, and obtains the said information in corresponding season of applying according to said Query Result.At this; Said season, information comprised traditional seasons such as spring, summer, fall and winter; Also comprise and the said corresponding calendar month interval of applying; As March to May, also comprise and said to apply corresponding be between the date field of measurement unit with the date, as August 10 to September 15.For example, when said season information show said applying when being in the busy season, said definite device 13 according to the budget relevant information with apply information in pairing season, the auction potential value that obtains is correspondingly also bigger; When said season information show said applying when being in dull season, said definite device 13 is applied information in corresponding season according to budget relevant information and said, the auction potential value that obtains is correspondingly also less.

Preferably, said information acquisition device 12 is according to said auction speech, and the auction potentiality evaluation time interval in conjunction with presetting obtains said budget relevant information.Particularly; After said auction speech deriving means 11 obtains said auction speech; Information acquisition device 12 is through such as said auction speech is carried out the budget information that matching inquiry obtains the corresponding popularization user class of said auction speech in the dictionary in auction; Partial budget information in the auction potentiality evaluation time interval of in said budget information, selecting then to preset, and then obtain and the corresponding budget relevant information of said auction speech according to said partial budget information; Perhaps; Through obtaining corresponding other budget information of promotion message level of said auction speech such as said auction speech is carried out matching inquiry in the promotion message storehouse; Partial budget information in the auction potentiality evaluation time interval of in said budget information, selecting then to preset, and then obtain and the corresponding budget relevant information of said auction speech according to said partial budget information.For example; Said information acquisition device 12 obtains said auction speech corresponding popularization user class or other budget information of promotion message level earlier; As, obtain auction speech " fresh flower " from the budget information of 1 day 0 January in 2011 up to 24 o'clock on the 29th April in 2011, it is interval in said budget information, to select to meet the said auction potentiality evaluation time of presetting then; Like in April, 2011; Auction the pairing partial budget information of speech " fresh flower ", and obtain said auction speech " fresh flower " in pairing budget balances 24 o'clock on the 29th April in 2011, and said auction speech " fresh flower " is at the consumption budget ratio in April, 2011 in this middle of the month according to said partial budget information.Those skilled in the art will be understood that the mode that above-mentioned auction potentiality evaluation time interval of presetting according to said auction speech combination obtains said budget relevant information is merely for example; The mode that other auction potentiality evaluation time intervals that combine to preset according to said auction speech existing or that possibly occur from now on obtain said budget relevant information is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, said definite device 13 in conjunction with the weight of said budget relevant information, is confirmed said auction potential value according to said budget relevant information.Particularly, after said information acquisition device 12 obtained said budget relevant information according to said auction speech, said definite device 13 in conjunction with the weight of said budget relevant information, was confirmed said auction potential value according to said budget relevant information.For example; According to the different demands occasion; Be set to be lower than in the said budget relevant information weight with the corresponding consumption budget ratio of said auction speech with the weight of the corresponding budget balances of said auction speech in said definite device 13 said budget relevant informations, as, with the weight of the corresponding budget balances of said auction speech be 10; And with the weight of the corresponding consumption budget ratio of said auction speech be 5000; According to said budget relevant information,, confirm said auction potential value then in conjunction with said budget relevant information weight separately; Perhaps; Be set to be higher than in the said budget relevant information weight with the corresponding consumption budget ratio of said auction speech with the weight of the corresponding budget balances of said auction speech in said definite device 13 said budget relevant informations; As; With the weight of the corresponding budget balances of said auction speech be 5000, and with the weight of the corresponding consumption budget ratio of said auction speech be 10, then according to said budget relevant information; In conjunction with said budget relevant information weight separately, confirm said auction potential value.

Preferably, said definite equipment 1 also comprises the first potential value adjusting gear (not shown), and the said first potential value adjusting gear is adjusted said auction potential value according to the pairing time interval of said budget relevant information.Particularly; Said definite equipment 1 obtains pending auction speech; Obtain corresponding budget relevant information according to said auction speech then; And when confirming to auction potential value accordingly through said budget relevant information, the budget relevant information of said auction speech can be interval corresponding to different time, for example; The pairing time interval of budget relevant information of said auction speech is 24 hours, 1 week or 1 month, and the then said first potential value adjusting gear is adjusted said auction potential value according to said time interval.With the corresponding time interval of the budget relevant information of said auction speech be 24 hours as an example; If the pairing auction potential value of the budget relevant information of said auction speech in 24 hours is A; The then said first potential value adjusting gear can be through perhaps adjusting the mapping relations that preset between the factor according to said time interval and auction potential value such as the adjustment threshold value of said time interval and auction potential value is compared; Said auction potential value is adjusted; As said auction potential value A being multiply by adjustment factor lambda (λ is between 0 and 1), obtain adjusted auction potential value.Adopt the said first potential value adjusting gear; After adjusting said auction potential value through the pairing time interval of said budget relevant information; Can make the auction potential value of said auction speech reflect that more accurately auction speech institute in the promotion message storehouse should obtain the size of matching inquiry chance, also can do one's utmost to avoid because of the pairing time interval of budget relevant information too short or long for the influence of auctioning potential value.Those skilled in the art will be understood that the above-mentioned mode of adjusting said auction potential value according to the pairing time interval of said budget relevant information is merely for example; Other existing or modes of adjusting said auction potential value according to the pairing time interval of said budget relevant information that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, said definite equipment 1 also comprises the second potential value adjusting gear (not shown), and the said second potential value adjusting gear is adjusted said auction potential value according to the pairing auction potential value of said auction speech historical record.Particularly; Said definite equipment 1 obtains pending auction speech; Obtain corresponding budget relevant information according to said auction speech then; And when confirming to auction potential value accordingly through said budget relevant information, the said second potential value adjusting gear is adjusted said auction potential value according to the pairing auction potential value of said auction speech historical record.For example; The auction potential value of 12 every months in the middle of the month before the pairing auction potential value of auction speech " fresh flower " historical record comprises; And the numerical range of these auction potential value is all between 3500～5000; When said definite equipment 1 passes budgets after relevant information confirmed corresponding auction potential value, the said second potential value adjusting gear is adjusted determined auction potential value according to the pairing auction potential value of said auction speech historical record.And for example; Auction speech " rose " is identical with " carnation " budget relevant information in auction potential value evaluation time interval; Said definite equipment 1 is also identical through the auction potential value of confirming device 13 resulting " rose " and " carnation "; The said second potential value adjusting gear is adjusted said definite device 13 resulting auction potential value through auctioning dictionary such as inquiry and in said auction dictionary, obtaining auction speech " rose " and " carnation " auction potential value historical record separately.For example; The said second potential value adjusting gear carries out statistical study to said auction potential value historical record; The history auction potential value that obtains auctioning speech " rose " is higher than the history auction potential value of auction speech " carnation "; And said definite device 13 resulting auction potential value are adjusted according to said auction potential value historical record; When user input " fresh flower ", the pairing matching inquiry chance of auction speech " rose " is greater than the pairing matching inquiry chance of auction speech " carnation ", so the pairing promotion message of auction speech " rose " represent chance also just greater than the chance that represents of auctioning the pairing promotion message of speech " carnation ".Those skilled in the art will be understood that the above-mentioned mode of adjusting said auction potential value according to the pairing auction potential value of said auction speech historical record is merely for example; Other existing or modes of adjusting said auction potential value according to the pairing auction potential value of said auction speech historical record that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably; Said definite equipment 1 also comprises the 3rd potential value adjusting gear (not shown); Said the 3rd potential value adjusting gear is according to said auction potential value, in conjunction with the frequency that represents of the corresponding promotion message of said auction speech, obtain and the corresponding potential value feedback information of said auction speech; According to said potential value feedback information, adjust said auction potential value then.Particularly; Said definite equipment 1 obtains pending auction speech; Obtain corresponding budget relevant information according to said auction speech then, and confirm to auction accordingly potential value, when the corresponding auction speech of said auction potential value triggers affiliated promotion message through said budget relevant information; Said the 3rd potential value adjusting gear is according to the frequency that represents of said promotion message; Obtain and the corresponding potential value feedback information of said auction speech,, adjust said auction potential value then according to said potential value feedback information.For example; When promoting after the user bought auction speech " fresh flower ", hope after having introduced the budget relevant information of said auction speech, the promotion message that said auction speech is corresponding represent the frequency by being promoted to every day 50 times every day for 5 times; Said definite equipment 1 obtains said auction speech; Obtain corresponding budget relevant information according to said auction speech then, and after having confirmed the auction potential value through said budget relevant information, when matching inquiry in the promotion message storehouse behind said auction speech; Said auction speech triggers corresponding said promotion message and represents to the user; For example, promotion message is current, and to represent the frequency be every day 30 times, less than promoting 50 times expectation frequency user's every day; Said the 3rd potential value adjusting gear combines the frequency that represents with the corresponding promotion message of said auction speech, obtains and the corresponding potential value feedback information of said auction speech; According to said potential value feedback information, transfer big said auction potential value then, make said auction speech in the promotion message storehouse, obtain the chance of more matching inquiries, and then promote the frequency that represents of the corresponding promotion message of said auction speech.Adopt above-mentioned the 3rd potential value adjusting gear, obtain the corresponding potential value feedback information of said auction speech, and adjust said definite device 13 determined auction potential value according to said potential value feedback information.Those skilled in the art will be understood that the above-mentioned mode of adjusting said auction potential value according to said potential value feedback information is merely for example; Other existing or modes of adjusting said auction potential value according to said potential value feedback information that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Need to prove that those skilled in the art will be understood that the said first potential value adjusting gear, the second potential value adjusting gear and the 3rd potential value adjusting gear both can be separate, also can be integrated in the same adjusting gear.When the first potential value adjusting gear, the second potential value adjusting gear and the 3rd potential value adjusting gear were integrated in the same adjusting gear, said adjusting gear can be adjusted the pairing auction speech of said auction speech potential value from above-mentioned a plurality of different dimensions.

Fig. 2 illustrates the equipment synoptic diagram that is used for confirming and auctioning the corresponding auction potential value of speech in accordance with a preferred embodiment of the present invention.Wherein, be used for confirming the auction potential value really locking equipment 1 ' include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.Wherein, said definite equipment 1 ' comprises auction speech deriving means 11 ', information acquisition device 12 ', confirms device 13 ', selecting device 14 ' and coalignment 15 '.

In locking equipment 1 ' really shown in Figure 2; Auction speech deriving means 11 ', information acquisition device 12 ', confirm device 13 ' respectively with auction speech deriving means 11, information acquisition device 12 shown in Figure 1, confirm that device 13 is same or similar; For describing for simplicity; So locate to repeat no more, and mode by reference is contained in this.

When said auction speech deriving means 11 ' obtain with the corresponding one or more said auction speech of user's search sequence after; Selecting device 14 ' basis and the corresponding auction potential value of said one or more auction speech are chosen from said one or more auction speech and the corresponding preferred auction speech of said search sequence.Particularly; Said auction speech deriving means 11 ' obtains and the corresponding one or more said auction speech of user's search sequence; Said then information acquisition device 12 ' is according to said one or more auction speech; Obtain and the corresponding budget relevant information of said one or more auction speech, follow said definite device 13 ', confirm and the corresponding auction potential value of said one or more auction speech according to said budget relevant information; And said selecting device 14 ' basis and the corresponding auction potential value of said one or more auction speech are chosen from said one or more auction speech and the corresponding preferred auction speech of said search sequence.For example; When said definite device 13 ' confirm according to said budget relevant information with the corresponding auction potential value of said one or more auction speech after; Said selecting device 14 ' through such as said auction speech is sorted and screen preceding several auction speech in the sequence, will said one or more auction speech auction potential value separately and the potential value threshold value that presets mode such as compare, from said one or more auction speech, choose and the corresponding preferred auction speech of said search sequence.Then, coalignment 15 ' carries out matching inquiry, to obtain and the corresponding promotion message of said preferred auction speech according to the selected preferred auction speech of said selecting device 14 ' in the promotion message storehouse.For example, said coalignment 15 ' as index, comes said preferred auction speech the pairing promotion message of the said preferred auction speech of matching inquiry according to the mapping relations between auction speech/promotion message, and obtains said promotion message in the promotion message storehouse.Those skilled in the art will be understood that the mode that above-mentioned basis and the corresponding auction potential value of said one or more auction speech are chosen with the corresponding preferred auction speech of said search sequence is merely for example from said one or more auction speech; Other bases existing or that possibly occur from now on and the corresponding auction potential value of said one or more auction speech from said one or more auction speech, choose with the mode of the corresponding preferred auction speech of said search sequence as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, said selecting device 14 ' is according to said auction potential value, and combines the potential value threshold value that presets, from said one or more auction speech, chooses said preferred auction speech.Particularly; After said definite device 13 ' has been confirmed the auction potential value according to the pairing separately budget relevant information of said one or more auction speech; Said selecting device 14 ' is according to said auction potential value; And combine the said potential value threshold value that presets, from said one or more auction speech, choose said preferred auction speech.For example; Said definite device 13 ' has confirmed that the auction potential value of 5 auction speech is respectively 1000,1600,30000,7000 and 18000; The said potential value threshold value that presets is 5000 o'clock; Said selecting device 14 ' will be higher than the pairing auction selected ci poem of auction potential value of said potential value threshold value and get as preferred auction speech; And said coalignment 15 ' carries out matching inquiry according to said preferred auction speech in the promotion message storehouse, to obtain and the corresponding promotion message of said preferred auction speech.Connect example; Said definite device 13 ' has confirmed that the auction potential value of 5 auction speech is respectively 1000,1600,30000,7000 and 18000; Said selecting device 14 ' by the advanced line ordering (that is, the auction potential value after the ordering is followed successively by 30000,18000,7000,1600 and 1000) of numerical values recited, combines the said potential value threshold value 5000 that presets with these 5 auction potential value then; Thereby will auction potential value and be 30000,18000 and 7000 auction selected ci poem gets as preferred auction speech; And coalignment 15 ' carries out matching inquiry according to said preferred auction speech in the promotion message storehouse, to obtain and the corresponding promotion message of said preferred auction speech.

Fig. 3 illustrates the method flow diagram that is used for confirming and auctioning the corresponding auction potential value of speech according to a further aspect of the present invention.Wherein, be used for confirming the auction potential value really locking equipment include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.

In step S1, this confirms that equipment obtains pending auction speech.Particularly, this confirms that equipment through application programming interfaces (API) that provided such as third party's equipment such as search engines or the communication mode of agreement, obtains said pending auction speech from the auction dictionary of this third party device; Perhaps; The communication mode of application programming interfaces (API) that provided through third party's equipment such as search engines or agreement; Obtain the search sequence of user from this third party device through the subscriber equipment input; And said search sequence and the auction speech of auction in the dictionary carried out degree of correlation coupling, and obtain the corresponding said pending auction speech of said search sequence according to degree of correlation matching result; Perhaps; The communication mode of application programming interfaces (API) that provided through third party's equipment such as search engines or agreement; From the promotion message storehouse of this third party device, obtain said pending auction speech; Wherein, said promotion message storehouse comprises the mapping relations between auction speech and the pairing promotion message of this auction speech; Perhaps; Pass through page technology; Like ASP, JSP, PHP etc.; Obtain the search sequence of user from subscriber equipment, and said search sequence and the auction speech of auctioning in the dictionary are carried out degree of correlation coupling, and obtain the corresponding said pending auction speech of said search sequence according to degree of correlation matching result through this subscriber equipment input.Those skilled in the art will be understood that the above-mentioned mode of obtaining pending auction speech is merely for example; Other existing or modes of obtaining pending auction speech that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

In step S2, this confirms equipment according to said auction speech, obtain and the corresponding budget relevant information of said auction speech, said budget relevant information comprise with the corresponding budget balances of said auction speech and with the corresponding consumption budget ratio of said auction speech.Particularly, after obtaining said auction speech through above-mentioned steps S1, this confirms that equipment is through obtaining said budget relevant information such as the budget information of from promotion message storehouse or other third party devices, obtaining the corresponding popularization user class of said auction speech; Perhaps, through obtaining said budget relevant information such as from promotion message storehouse or other third party devices, obtaining corresponding other budget information of promotion message level of said auction speech.For example; When a plurality of different clients all buy same auction speech; The pairing budget relevant information of this auction speech should equal the budget relevant information sum of each client for this auction speech; For instance; The total budget amount that is provided with when A client buys auction speech " fresh flower " is 1000 yuan; The total budget amount that is provided with when B client buys auction speech " fresh flower " is 500 yuan; The total budget amount that is provided with when C client buys auction speech " fresh flower " is 2000 yuan; And in the regular hour interval (as 24 hours), the consumption amount of money when A client is used to represent the pairing promotion message of this auction speech is 150 yuan, and the consumption amount of money when B client is used to represent the pairing promotion message of this auction speech is 80 yuan; Consumption amount of money when C client is used to represent the pairing promotion message of this auction speech is 400 yuan; Consumption amount of money sum (150+80+400) when then the total budget amount sum (1000+500+2000) that equals to be provided with separately when A client, B client and C client buy this auction speech of the budget balances in the budget relevant information of this auction speech deducts them and is used to represent the pairing promotion message of this auction speech, the budget balances that promptly said auction speech is corresponding is 2870 yuan, similarly; The ratio of the total budget amount sum (1000+500+2000) that the consumption amount of money sum (150+80+400) of the consumption budget in the budget relevant information of this auction speech when equaling A client, B client and C client and represent the pairing promotion message of this auction speech is provided with when buying this auction speech with their separately, the consumption budget ratio of promptly said auction speech correspondence is 0.18.And for example; When a plurality of promotion message of same auction speech correspondence; The pairing budget relevant information of this auction speech should equal the pairing budget relevant information of each promotion message sum; For instance; The total budget amount of the category-A promotion message that auction speech " fresh flower " is corresponding respectively is that 1000 yuan, the total budget amount of category-B promotion message are that the total budget amount of 500 yuan and C class promotion message is 2000 yuan; And in the regular hour interval (as 24 hours); Representing the pairing consumption amount of money of category-A promotion message is 150 yuan; Representing the pairing consumption amount of money of category-B promotion message is 80 yuan, and representing the pairing consumption amount of money of C class promotion message is 400 yuan, and then the budget balances in the budget relevant information of this auction speech equals category-A promotion message, category-B promotion message and C class promotion message total budget amount sum (being 1000+500+2000) separately and deducts and represent the pairing consumption amount of money of these promotion messages sum (being 150+80+400); Be that the corresponding budget balances of said auction speech is 2870 yuan; Similarly, the ratio of the consumption amount of money sum (150+80+400) of the consumption budget in the budget relevant information of this auction speech when equaling to represent category-A promotion message, category-B promotion message and C class promotion message and category-A promotion message, category-B promotion message and C class promotion message total budget amount sum (1000+500+2000) separately, the consumption budget ratio that promptly said auction speech is corresponding is 0.18.Those skilled in the art will be understood that the above-mentioned mode of obtaining with the corresponding budget relevant information of said auction speech according to said auction speech is merely for example; Other existing or possibly occur from now on according to said auction speech obtain with the mode of the corresponding budget relevant information of said auction speech as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

In step S3, this confirms equipment according to said budget relevant information, confirms and the corresponding auction potential value of said auction speech.Particularly; Obtain the corresponding budget relevant information of auction speech through above-mentioned steps S2 after, this confirms that equipment is through such as the budget balances in the said budget relevant information and consumption budget are obtained the auction potential value of said auction speech than carrying out multiplying or additive operation.Connect example; Budget balances in the budget relevant information of said auction speech is 2870 yuan; And the consumption budget ratio in the budget relevant information of said auction speech is 0.18; Should confirm that equipment multiplied each other budget balances in the said budget relevant information (2870 yuan) and consumption budget than (0.18), thereby the auction potential value that obtains said auction speech is 2870 * 0.18=516.6.And for example; Should confirm that equipment obtained budget balances and the consumption budget ratio weighting factor separately in the said budget relevant information earlier; Weighting factor such as the budget amount of said auction speech is 1; The weighting factor of the consumption budget ratio of said auction speech is 10000, then with the consumption budget of the budget amount of said auction speech and said auction speech than weighting after addition, thereby the auction potential value that obtains said auction speech is 2870 * 1+0.18 * 10000=4670.Those skilled in the art will be understood that above-mentioned mode definite according to said budget relevant information and the corresponding auction potential value of said auction speech is merely for example; Other existing or possibly occur from now on according to said budget relevant information confirm with the mode of the corresponding auction potential value of said auction speech as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, in step S2, this confirms equipment also according to said auction speech, obtains and the corresponding relevant information of applying of said auction speech, and then according to said budget relevant information, in conjunction with the said relevant information of applying, confirms said auction potential value.Particularly; After obtaining said auction speech through above-mentioned steps S1; Should confirm equipment through said auction speech is carried out matching inquiry or said auction speech is carried out matching inquiry in the promotion message storehouse such as third party's equipment such as search engines in the auction dictionary such as third party's equipment such as search engines, and obtain the said relevant information of applying according to said Query Result.More preferably, said apply relevant information comprise following at least each:

2) the popularization number of users of the said auction speech of purchase.

3) apply corresponding trade information with said;

4) with the said information in corresponding season of applying.

1) with said apply relevant information comprise with said auction speech corresponding not consumption the shared ratio of promotion message be example; After obtaining said auction speech through above-mentioned steps S1; Should confirm that equipment carried out matching inquiry with said auction speech in the promotion message storehouse such as third party's equipment such as search engines; Obtain the corresponding promotion message of said auction speech, the sum according to the corresponding promotion message of the promotion message quantity of not consumption and said auction speech obtains and the corresponding not shared ratio of promotion message of consumption of said auction speech then.For example; Should confirm that equipment was after the shared ratio of the promotion message that obtains the corresponding not consumption of said auction speech; According to said budget relevant information,, confirm said auction potential value in conjunction with the corresponding not shared ratio of promotion message of consumption of said auction speech; Such as; Under the identical situation of said budget relevant information, the shared ratio of the promotion message of the not consumption that said auction speech is corresponding is big more, and this confirms that equipment is according to said budget relevant information with said to apply the determined auction potential value of relevant information also big more; Otherwise under the identical situation of said budget relevant information, the shared ratio of the promotion message of the not consumption that said auction speech is corresponding is more little, and this confirms that equipment is according to said budget relevant information with said to apply the determined auction potential value of relevant information more little.

2) comprise that with the said relevant information of applying the popularization number of users of buying said auction speech is an example; After obtaining said auction speech through above-mentioned steps S1; Should confirm that equipment carried out matching inquiry with said auction speech in the auction dictionary such as third party's equipment such as search engines; Obtain and the corresponding popularization user profile of said auction speech, obtain the popularization number of users of buying said auction speech according to said popularization user profile then.For example, this confirm equipment obtain with the corresponding popularization number of users of said auction speech after, according to said budget relevant information; In conjunction with the popularization number of users of buying said auction speech; Confirm said auction potential value, such as, under the identical situation of said budget relevant information; The popularization number of users of buying said auction speech is big more, and this confirms that equipment is also big more according to the determined auction potential value of popularization number of users of said budget relevant information and said auction speech correspondence; Otherwise under the identical situation of said budget relevant information, the popularization number of users of buying said auction speech is more little, and this confirms that equipment is more little according to the determined auction potential value of popularization number of users of said budget relevant information and said auction speech correspondence.

3) comprise with said to apply corresponding trade information be example with the said relevant information of applying; Said definite equipment obtains said auction speech in step S1 after; Through matching inquiry is carried out in corresponding the applying of said auction speech in the trade information storehouse such as third party's equipment such as search engines, and obtain the said corresponding trade information of applying according to said Query Result.For example, when said trade information shows said applying when belonging to popular industry, said definite equipment is applied corresponding trade information according to budget relevant information and said, and the auction potential value that obtains is correspondingly also bigger; When said trade information shows said applying when belonging to the unexpected winner industry, said definite equipment is applied corresponding trade information according to budget relevant information and said, and the auction potential value that obtains is correspondingly also less.

4) with said apply relevant information comprise with the said corresponding season information applied be example; Said definite equipment obtains said auction speech in step S1 after; Through matching inquiry is carried out in corresponding the applying of said auction speech in the promotion message storehouse such as third party's equipment such as search engines, and obtain the said information in corresponding season of applying according to said Query Result.At this; Said season, information comprised traditional seasons such as spring, summer, fall and winter; Also comprise and the said corresponding calendar month interval of applying; As March to May, also comprise and said to apply corresponding be between the date field of measurement unit with the date, as August 10 to September 15.For example, when said season information show said applying when being in the busy season, said definite equipment according to the budget relevant information with apply information in pairing season, the auction potential value that obtains is correspondingly also bigger; When said season information show said applying when being in dull season, said definite equipment is applied information in corresponding season according to budget relevant information and said, the auction potential value that obtains is correspondingly also less.

Preferably, in step S2, this confirms equipment according to said auction speech, and the auction potentiality evaluation time interval in conjunction with presetting obtains said budget relevant information.Particularly; After obtaining said auction speech through above-mentioned steps S1; Should confirm that equipment was through such as said auction speech is carried out the budget information that matching inquiry obtains the corresponding popularization user class of said auction speech in the auction dictionary; Partial budget information in the auction potentiality evaluation time interval of in said budget information, selecting then to preset, and then obtain and the corresponding budget relevant information of said auction speech according to said partial budget information; Perhaps; Through obtaining corresponding other budget information of promotion message level of said auction speech such as said auction speech is carried out matching inquiry in the promotion message storehouse; Partial budget information in the auction potentiality evaluation time interval of in said budget information, selecting then to preset, and then obtain and the corresponding budget relevant information of said auction speech according to said partial budget information.For example; Should confirm that equipment obtained said auction speech corresponding popularization user class or other budget information of promotion message level earlier; As, obtain auction speech " fresh flower " from the budget information of 1 day 0 January in 2011 up to 24 o'clock on the 29th April in 2011, it is interval in said budget information, to select to meet the said auction potentiality evaluation time of presetting then; Like in April, 2011; Auction the pairing partial budget information of speech " fresh flower ", and obtain said auction speech " fresh flower " in pairing budget balances 24 o'clock on the 29th April in 2011, and said auction speech " fresh flower " is at the consumption budget ratio in April, 2011 in this middle of the month according to said partial budget information.Those skilled in the art will be understood that the mode that above-mentioned auction potentiality evaluation time interval of presetting according to said auction speech combination obtains said budget relevant information is merely for example; The mode that other auction potentiality evaluation time intervals that combine to preset according to said auction speech existing or that possibly occur from now on obtain said budget relevant information is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, in step S3, this confirms equipment according to said budget relevant information, in conjunction with the weight of said budget relevant information, confirms said auction potential value.Particularly, obtain the corresponding budget relevant information of said auction speech through above-mentioned steps S2 after, this confirms equipment according to said budget relevant information, in conjunction with the weight of said budget relevant information, confirms said auction potential value.For example; According to the different demands occasion; Should confirm in the said budget relevant information of equipment that weight with the corresponding budget balances of said auction speech was set to be lower than in the said budget relevant information weight with the corresponding consumption budget ratio of said auction speech, as, with the weight of the corresponding budget balances of said auction speech be 10; And with the weight of the corresponding consumption budget ratio of said auction speech be 5000; According to said budget relevant information,, confirm said auction potential value then in conjunction with said budget relevant information weight separately; Perhaps; Should confirm in the said budget relevant information of equipment that weight with the corresponding budget balances of said auction speech was set to be higher than in the said budget relevant information weight with the corresponding consumption budget ratio of said auction speech, as, with the weight of the corresponding budget balances of said auction speech be 5000; And with the weight of the corresponding consumption budget ratio of said auction speech be 10; According to said budget relevant information,, confirm said auction potential value then in conjunction with said budget relevant information weight separately.

Preferably, this method also comprises step S4 (not shown), and in this step S4, this confirms that equipment according to the pairing time interval of said budget relevant information, adjusts said auction potential value.Particularly; Should confirm that equipment obtain pending auction speech, obtain corresponding budget relevant information according to said auction speech then, and when confirming to auction potential value accordingly through said budget relevant information; The budget relevant information of said auction speech can be interval corresponding to different time; For example, the pairing time interval of budget relevant information of said auction speech is 24 hours, 1 week or 1 month, then should according to said time interval said auction potential value be adjusted by definite equipment.With the corresponding time interval of the budget relevant information of said auction speech be 24 hours as an example; If the pairing auction potential value of the budget relevant information of said auction speech in 24 hours is A; Then be somebody's turn to do and confirm that equipment can be through perhaps adjusting the mapping relations that preset between the factor according to said time interval and auction potential value such as the adjustment threshold value of said time interval and auction potential value is compared; Said auction potential value is adjusted; As said auction potential value A being multiply by adjustment factor lambda (λ is between 0 and 1), obtain adjusted auction potential value.After adjusting said auction potential value through the pairing time interval of said budget relevant information; Can make the auction potential value of said auction speech reflect that more accurately auction speech institute in the promotion message storehouse should obtain the size of matching inquiry chance, also can do one's utmost to avoid because of the pairing time interval of budget relevant information too short or long for the influence of auctioning potential value.Those skilled in the art will be understood that the above-mentioned mode of adjusting said auction potential value according to the pairing time interval of said budget relevant information is merely for example; Other existing or modes of adjusting said auction potential value according to the pairing time interval of said budget relevant information that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, this method also comprises step S5 (not shown), and in this step S5, this confirms that equipment according to the pairing auction potential value of said auction speech historical record, adjusts said auction potential value.Particularly; Should confirm that equipment obtained pending auction speech; Obtain corresponding budget relevant information according to said auction speech then; And after confirming to auction potential value accordingly through said budget relevant information,, adjust said auction potential value according to the pairing auction potential value of said auction speech historical record.For example; The auction potential value of 12 every months in the middle of the month before the pairing auction potential value of auction speech " fresh flower " historical record comprises; And the numerical range of these auction potential value is all between 3500～5000; After this is confirmed to pass budgets equipment relevant information confirmed corresponding auction potential value,, determined auction potential value is adjusted according to the pairing auction potential value of said auction speech historical record.And for example; Auction speech " rose " is identical with " carnation " budget relevant information in auction potential value evaluation time interval; Should confirm that equipment was also identical through the auction potential value of execution in step S3 resulting " rose " and " carnation "; Be somebody's turn to do definite equipment then through auctioning dictionary such as inquiry and in said auction dictionary, obtaining auction speech " rose " and " carnation " auction potential value historical record separately, resulting auction potential value is adjusted.For example; Should confirm that equipment carried out statistical study to said auction potential value historical record; The history auction potential value that obtains auctioning speech " rose " is higher than the history auction potential value of auction speech " carnation "; And resulting auction potential value is adjusted according to said auction potential value historical record; When user input " fresh flower ", the pairing matching inquiry chance of auction speech " rose " is greater than the pairing matching inquiry chance of auction speech " carnation ", so the pairing promotion message of auction speech " rose " represent chance also just greater than the chance that represents of auctioning the pairing promotion message of speech " carnation ".Those skilled in the art will be understood that the above-mentioned mode of adjusting said auction potential value according to the pairing auction potential value of said auction speech historical record is merely for example; Other existing or modes of adjusting said auction potential value according to the pairing auction potential value of said auction speech historical record that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, this method also comprises step S6 (not shown), and in step S6, this confirms equipment according to said auction potential value, in conjunction with the frequency that represents of the corresponding promotion message of said auction speech, obtain and the corresponding potential value feedback information of said auction speech; According to said potential value feedback information, adjust said auction potential value then.Particularly, this confirms that equipment obtains pending auction speech, obtains corresponding budget relevant information according to said auction speech then; And confirm to auction accordingly potential value through said budget relevant information; Behind the promotion message under the corresponding auction speech of said auction potential value triggers, this confirms the represent frequency of equipment according to said promotion message, obtains and the corresponding potential value feedback information of said auction speech; According to said potential value feedback information, adjust said auction potential value then.For example, after the popularization user has bought auction speech " fresh flower ", hope after having introduced the budget relevant information of said auction speech; The promotion message that said auction speech is corresponding represent the frequency by being promoted to every day 50 times every day for 5 times, said definite equipment 1 obtains said auction speech, obtains corresponding budget relevant information according to said auction speech then; And after having confirmed the auction potential value through said budget relevant information; After matching inquiry in the promotion message storehouse arrived said auction speech, said auction speech triggered corresponding said promotion message and also represents to the user, for example; Promotion message is current, and to represent the frequency be every day 30 times; Less than promoting 50 times expectation frequency user's every day, this confirms the frequency that represents of equipment combination and the corresponding promotion message of said auction speech, obtains and the corresponding potential value feedback information of said auction speech; According to said potential value feedback information, transfer big said auction potential value then, make said auction speech in the promotion message storehouse, obtain the chance of more matching inquiries, and then promote the frequency that represents of the corresponding promotion message of said auction speech.Adopt and to confirm that equipment obtained the corresponding potential value feedback information of said auction speech, and adjust determined auction potential value, to satisfy the user better for the demand that represents of buying the pairing promotion message of auction speech according to said potential value feedback information.Those skilled in the art will be understood that the above-mentioned mode of adjusting said auction potential value according to said potential value feedback information is merely for example; Other existing or modes of adjusting said auction potential value according to said potential value feedback information that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Need to prove that those skilled in the art will be understood that above-mentioned steps S4, step S5 and step S6 both can carry out independently of each other, also can be integrated in the same step and carry out.When step S4, step S5 and step S6 are integrated in when carrying out in the same step, in this step, this confirms that equipment can adjust the pairing auction speech of said auction speech potential value from above-mentioned a plurality of different dimensions.

Fig. 4 illustrates the method flow diagram that is used for confirming and auctioning the corresponding auction potential value of speech in accordance with a preferred embodiment of the present invention.Wherein, be used for confirming the auction potential value really locking equipment include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.

In method shown in Figure 4, step S1 ', step S2 ', step S3 ' are same or similar with step S1, step S2, step S3 shown in Figure 3 respectively, for describing for simplicity, so locate to repeat no more, and mode by reference is contained in this.

In said step S1 '; When definite equipment obtain with the corresponding one or more said auction speech of user's search sequence after; Should confirm equipment basis and the corresponding auction potential value of said one or more auction speech, from said one or more auction speech, choose and the corresponding preferred auction speech of said search sequence.Particularly; Should confirm that equipment obtained and the corresponding one or more said auction speech of user's search sequence; Then according to said one or more auction speech; Obtain and the corresponding budget relevant information of said one or more auction speech,, confirm and the corresponding auction potential value of said one or more auction speech then according to said budget relevant information; And according to the corresponding auction potential value of said one or more auction speech, from said one or more auction speech, choose and the corresponding preferred auction speech of said search sequence.For example; When this confirm equipment confirm according to said budget relevant information with the corresponding auction potential value of said one or more auction speech after; Should confirm equipment through such as said auction speech is sorted and screen preceding several auction speech in the sequence, will said one or more auction speech auction potential value separately and the potential value threshold value that presets mode such as compare, from said one or more auction speech, choose and the corresponding preferred auction speech of said search sequence.Then, this confirms that equipment according to selected preferred auction speech, carries out matching inquiry in the promotion message storehouse, to obtain and the corresponding promotion message of said preferred auction speech.For example, this confirm equipment with said preferred auction speech as index, in the promotion message storehouse, come the pairing promotion message of the said preferred auction speech of matching inquiry, and obtain said promotion message according to the mapping relations of auction between speech/promotion message.Those skilled in the art will be understood that the mode that above-mentioned basis and the corresponding auction potential value of said one or more auction speech are chosen with the corresponding preferred auction speech of said search sequence is merely for example from said one or more auction speech; Other bases existing or that possibly occur from now on and the corresponding auction potential value of said one or more auction speech from said one or more auction speech, choose with the mode of the corresponding preferred auction speech of said search sequence as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, in step S4 ', this confirms equipment according to said auction potential value, and combines the potential value threshold value preset, from said one or more auction speech, chooses said preferred auction speech.Particularly; After this confirms that equipment has been confirmed the auction potential value according to the pairing separately budget relevant information of said one or more auction speech; In said step S4 '; Should confirm equipment according to said auction potential value, and combine the said potential value threshold value that presets, from said one or more auction speech, choose said preferred auction speech.For example; Should confirm that the auction potential value of 5 auction speech were respectively 1000,1600,30000,7000 and 18000 by definite equipment; The said potential value threshold value that presets is 5000 o'clock, and in said step S4 ', this pairing auction selected ci poem of auction potential value of confirming that equipment will be higher than said potential value threshold value is got as preferred auction speech; And in step S5 '; Should confirm that equipment according to said preferred auction speech, carried out matching inquiry in the promotion message storehouse, to obtain and the corresponding promotion message of said preferred auction speech.Connect example; Should confirm that the auction potential value of 5 auction speech were respectively 1000,1600,30000,7000 and 18000 by definite equipment; In step S4 ', this confirm equipment with these 5 auction potential value by the advanced line ordering (that is, the auction potential value after the ordering is followed successively by 30000,18000,7000,1600 and 1000) of numerical values recited; Combine the said potential value threshold value 5000 that presets then; Get as preferred auction speech thereby will auction potential value and be 30000,18000 and 7000 auction selected ci poem, and in step S5 ', this confirms that equipment is according to said preferred auction speech; In the promotion message storehouse, carry out matching inquiry, to obtain and the corresponding promotion message of said preferred auction speech.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore; No matter from which point; All should regard embodiment as exemplary; And be nonrestrictive, scope of the present invention is limited accompanying claims rather than above-mentioned explanation, therefore is intended to the implication of the equivalents that drops on claim and all changes in the scope are included in the present invention.Should any Reference numeral in the claim be regarded as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized through software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. one kind is used for confirming and the method for the corresponding auction potential value of auction speech that by computer implemented wherein, this method may further comprise the steps:

A obtains pending auction speech;

Wherein, said budget relevant information comprises:

-with the corresponding budget balances of said auction speech;

-with the corresponding consumption budget ratio of said auction speech.

2. method according to claim 1, wherein, said step b also comprises:

-according to said auction speech, obtain and the corresponding relevant information of applying of said auction speech;

Wherein, said step c also comprises:

-according to said budget relevant information,, confirm said auction potential value in conjunction with the said relevant information of applying.

3. method according to claim 2, wherein, said apply relevant information comprise following at least each:

-with said auction speech corresponding not consumption the shared ratio of promotion message;

The popularization number of users of the said auction speech of-purchase;

-apply corresponding trade information with said;

-with the said information in corresponding season of applying.

4. according to each described method in the claim 1 to 3, wherein, said step b also comprises:

-according to said auction speech, the auction potentiality evaluation time interval in conjunction with presetting obtains said budget relevant information.

5. according to each described method in the claim 1 to 4, wherein, said step a also comprises:

-obtain and the corresponding one or more said auction speech of user's search sequence;

Wherein, this method also comprises:

X chooses from said one or more auction speech and the corresponding preferred auction speech of said search sequence according to said auction potential value;

-according to said preferred auction speech, in the promotion message storehouse, carry out matching inquiry, to obtain and the corresponding promotion message of said preferred auction speech.

6. method according to claim 5, wherein, said step x also comprises:

-according to said auction potential value, and combine the potential value threshold value preset, from said one or more auction speech, choose said preferred auction speech.

7. according to each described method in the claim 1 to 6, wherein, said step c also comprises:

-according to said budget relevant information,, confirm said auction potential value in conjunction with the weight of said budget relevant information.

8. according to each described method in the claim 1 to 7, wherein, this method also comprises:

-according to the pairing time interval of said budget relevant information, adjust said auction potential value.

9. according to each described method in the claim 1 to 8, wherein, this method also comprises:

-according to the pairing auction potential value of said auction speech historical record, adjust said auction potential value.

10. according to each described method in the claim 1 to 9, wherein, this method also comprises:

-according to said auction potential value, in conjunction with the frequency that represents of the corresponding promotion message of said auction speech, obtain and the corresponding potential value feedback information of said auction speech;

-according to said potential value feedback information, adjust said auction potential value.

11. one kind is used for confirming and the equipment of the corresponding auction potential value of auction speech that wherein, said equipment comprises:

Auction speech deriving means is used to obtain pending auction speech;

Wherein, said budget relevant information comprises:

-with the corresponding budget balances of said auction speech;

-with the corresponding consumption budget ratio of said auction speech.

12. equipment according to claim 11, wherein, said information acquisition device also is used for:

Wherein, said definite device also is used for:

13. equipment according to claim 12, wherein, said apply relevant information comprise following at least each:

The popularization number of users of the said auction speech of-purchase;

-apply corresponding trade information with said;

-with the said information in corresponding season of applying.

14. according to each described equipment in the claim 11 to 13, wherein, said information acquisition device also is used for:

15. according to each described equipment in the claim 11 to 14, wherein, said auction speech deriving means also is used for:

Wherein, said equipment also comprises:

Selecting device is used for according to said auction potential value, from said one or more auction speech, chooses and the corresponding preferred auction speech of said search sequence;

Coalignment is used in the promotion message storehouse, carrying out matching inquiry according to said preferred auction speech, to obtain and the corresponding promotion message of said preferred auction speech.

16. equipment according to claim 15, wherein, said selecting device also is used for:

17. according to each described equipment in the claim 11 to 16, wherein, said definite device also is used for:

18. according to each described equipment in the claim 11 to 17, wherein, said equipment also comprises the first potential value adjusting gear, is used for:

19. according to each described equipment in the claim 11 to 18, wherein, said equipment also comprises the second potential value adjusting gear, is used for:

20. according to each described equipment in the claim 11 to 19, wherein, said equipment also comprises the 3rd potential value adjusting gear, is used for: