CN102769793B - display device and content promotion method - Google Patents
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Abstract
The invention provides a kind of display device, including: file obtaining unit, obtain default file from server；Resolution unit, parses the information comprising the content that needs are promoted from described default file；Contents acquiring unit, according to the information parsed, obtains the described content needing and promoting；Display unit, shows the content that described needs are promoted on the screen of the display apparatus.According to another aspect of the invention, it is also proposed that a kind of content promotion method.Pass through technical scheme, it is possible to be arranged as required to promotional content, and control the attribute information of promotional content, user-friendly, it is easy to the popularization of content.
Description
Technical field
The present invention relates to field of television, in particular to a kind of display device and a kind of content promotion method.
Background technology
Internet has the most constantly been deep into the every aspect in our life, and intelligent television has become as the main flow in market, makes a general survey of commercially available main flow intelligent television product, is substantially all and is integrated in the middle of intelligent television by network player etc..First the content seen during each application in opening television system of user, then controlled by this application, i.e. controlled by the third party providing this application, the drawback that the mode of this content recommendation exists is, user needs to open each application can see content recommendation, for user, need to fully understand that promotional content then needs to open multiple application.
Accordingly, it would be desirable to the technical scheme of a kind of new promotional content, it is possible to the content that guarantee is promoted is not by third-party application control, and user is when using intelligent television, it is not necessary to open different third-party application in television system, it is possible to fully understand promotional content.
Summary of the invention
In order to solve at least one above-mentioned technical problem, the invention provides a kind of display device, it is possible to the content that guarantee is promoted is not by third-party application control, and user is when using intelligent television, different third-party application need not be opened, it is possible to fully understand promotional content in television system.
In view of this, the present invention proposes a kind of display device, including: file obtaining unit, obtain default file from server；Resolution unit, parses the information comprising the content that needs are promoted from described default file；Contents acquiring unit, according to the information parsed, obtains the described content needing and promoting；Display unit, shows the content that described needs are promoted on the screen of the display apparatus.
According to another aspect of the invention, it is also proposed that a kind of content promotion method, including: step 202, obtain default file from server；Step 204, parses the information of the content needing popularization from described default file；Step 206, by the information parsed, obtains the described content needing and promoting；Step 208, shows the content that described needs are promoted on the screen of the display apparatus.
Pass through technique scheme, a kind of display device and a kind of content promotion method can be realized, owing to the information of promotional content is already recorded in default file, then display device (can be one or more from server, can be provided by television manufacturer or third-party application manufacturer etc.) read default file and i.e. would know that the information of promotional content, and complete to represent work according to the information of promotional content, do not controlled by application such as players due to promotional content during this, so being not required to user manually open the application program in one or more television system, it is also not necessarily limited to obtain information from specific server, both the operation of user had been saved, favourable content provider completes content popularization again.
Accompanying drawing explanation
Fig. 1 shows the block diagram of display device according to an embodiment of the invention；
Fig. 2 shows the flow chart of content promotion method according to an embodiment of the invention；
Fig. 3 shows the schematic diagram needing the content promoted to show in screen according to an embodiment of the invention；
Fig. 4 shows the particular flow sheet of content promotion method according to an embodiment of the invention.
Detailed description of the invention
In order to be more clearly understood that the above-mentioned purpose of the present invention, feature and advantage, with detailed description of the invention, the present invention is further described in detail below in conjunction with the accompanying drawings.It should be noted that in the case of not conflicting, the feature in embodiments herein and embodiment can be mutually combined.
Elaborate a lot of detail in the following description so that fully understanding the present invention, but, the present invention can implement to use other to be different from other modes described here, and therefore, the present invention is not limited to the restriction of following public specific embodiment.
Fig. 1 shows the block diagram of display device according to an embodiment of the invention.
As it is shown in figure 1, display device 100 includes: file obtaining unit 102, obtain default file from server；Resolution unit 104, parses the information comprising the content that needs are promoted from default file；Contents acquiring unit 106, according to the information parsed, obtains the content needing to promote；Display unit 108, shows the content that needs are promoted on the screen of display device 100.
Owing to the information of promotional content is already recorded in default file, then display device (can be one or more from server, can be provided by television manufacturer or third-party application manufacturer etc.) read default file and i.e. would know that the information of promotional content, and complete to represent work according to the information of promotional content, do not controlled by application such as players due to promotional content during this, so being not required to user manually open the application program in one or more television system, it is also not necessarily limited to obtain information from specific server, both the operation of user had been saved, favourable content provider completes content popularization again.
In technique scheme, also include: detector unit 110, detection display device 100 has stored the content that there is a need to promote the most；When the content needing popularization that display device 100 has stored the most, file obtaining unit 102 obtains default file from server；And display device 100 also includes: storage device 112, display device 100 preserves the content needing to promote.
In this technical scheme, when display device 100 does not store the content needing to promote, then can preserve the content needing to promote in display device 100, when again reading off the content needing to promote, the content preserved can be directly read, without again according to the content obtaining after resolving, improve acquisition speed, save Internet resources.
In technique scheme, detector unit 110 is additionally operable to, when the content needing popularization that display device 100 has stored, whether the content needing to promote that detection has stored meets preassigned, not meeting predetermined standard time in the content needing to promote stored, file obtaining unit 102 obtains default file from server；Meeting predetermined standard time in the content needing to promote stored, display unit 108 directly represents the content with the needs popularization stored.
In this technical scheme, when display device 100 has the content needing popularization stored, the content needing to promote to having stored is needed to detect, lost efficacy as detected the link of its address, whether publicity pictures changes, when detection discovery does not meets predetermined standard time, then delete the locally stored content needing to promote, and again obtain new default file from server and resolve, the program can ensure that promotional content normally shows, and ensures that promotional content can upgrade in time by the requirement of content promoter.
In technique scheme, the address link of need the information of content promoted to include content that needs promote, represent region, content type and/or correspondence and apply；Then contents acquiring unit 106 links from address, downloads the content needing to promote；And/or display unit 108 represents in region in screen, represent the content that needs are promoted；And/or display unit 108 is according to content type, select should be used for accordingly representing the content that needs are promoted；And/or display unit 108 uses corresponding application, represent the content that needs are promoted.
In this technical scheme, default file can be xml(ExtensibleMarkupLanguage, extensible markup language) file, which specify required content name, address link and other attribute informations promoted of supplier of multiple third-party application, content promoter is by being configured default file, it is possible to arrange the various information of the content needing popularization；And display device is after the information resolving and obtaining default file, shows, by the information obtained, the content that needs are promoted in screen, such as, xml document content may is that
Wherein define and need the content of display, the mode starting corresponding player (or other types application) and generic, objectID represents content to be pushed, specific name is as shown in objectName, the content type that objectType mark is to be pushed, such as picture, video, network address, application etc., objectPictureUrl represents the chained address of the publicity pictures pushing content, objectUrl represents the link address of the player (or other types application) for representing promotional content, display device can complete content revealing flexibly according to above-mentioned information.It should be noted that, above-mentioned xml document content is merely illustrative, it is not used in restriction technical scheme, wherein can record the update area etc. of further types of content, such as promotional content, can just predefine which region to represent promotional content in by xml document, can find, this programme mutually the most than ever can only more newly specified region, specify the local updating method of application, it is possible to achieve multizone, the whole updating of many application, reduce the complexity of user operation, save user time.
Simultaneously as intelligent television memory space is little, process performance is limited, so being difficult to disposably obtain all contents that need to promote and represent, easily causing part promotional content disappearance or cannot normally show.And in this programme, due to formatted file small volumes such as xml, display device easily stores default file, and can be at any time according to the promotional content information in default file, obtain promotional content item by item and complete to represent, and xml document transmission speed is fast, highly versatile, it is simple to the acquisition of promotional content and popularization.It addition, in order to prevent promotional content from obtaining unsuccessfully, mode can be resumed with employing and be transmitted.
In any of the above-described technical scheme, display unit 108, according to the server originated as default file, selects should be used for accordingly representing the content that needs are promoted.
In this technical scheme, can be different according to the server in default file source, the application selecting server operator to specify represents the content that needs are promoted, it is ensured that operator can set the application needing the content promoted to be relied on, and completes the popularization to above-mentioned application the most simultaneously.
Fig. 2 shows the flow chart of content promotion method according to an embodiment of the invention.
As in figure 2 it is shown, content promotion method includes: step 202, obtain default file from server；Step 204, parses the information of the content needing popularization from default file；Step 206, by the information parsed, obtains the content needing to promote；Step 208, shows the content that needs are promoted on the screen of the display apparatus.
Owing to the information of promotional content is already recorded in default file, then display device (can be one or more from server, can be provided by television manufacturer or third-party application manufacturer etc.) read default file and i.e. would know that the information of promotional content, and complete to represent work according to the information of promotional content, do not controlled by application such as players due to promotional content during this, so being not required to user manually open the application program in one or more television system, it is also not necessarily limited to obtain information from specific server, both the operation of user had been saved, favourable content provider completes content popularization again.
In technique scheme, included before step 202: step 201, detection display device has stored the content that there is a need to promote the most, when the content needing popularization that display device has stored the most, enter step 202；Step 206 also includes: preserve the content that needs are promoted in a display device.
In this technical scheme, when display device does not store the content needing to promote, then can preserve the content needing to promote in a display device, when again reading off the content needing to promote, preservation file can be directly read, without again according to the content obtaining after resolving, improve acquisition speed, save Internet resources.
In technique scheme, step 201 also includes: when display device has the content that the needs stored are promoted, whether the content needing to promote that detection has stored meets preassigned, and do not meeting predetermined standard time, enter step 202, meet predetermined standard time, directly represent the content that the needs stored are promoted.
In this technical scheme, when the content needing popularization stored described in display device has, the content needing to promote to having stored is needed to detect, lost efficacy as detected the link of its address, whether publicity pictures changes, when detection discovery does not meets predetermined standard time, then delete the locally stored content needing to promote, and again obtain new default file from server and resolve, the program can ensure that promotional content normally shows, and ensures that promotional content can upgrade in time by the requirement of content promoter.
In technique scheme, the address link of need the information of content promoted to include content that needs promote, represent region, content type and/or correspondence and apply；Step 206 includes: link from address, downloads the content needing to promote；And/or display unit represents in region in screen, represent the content that needs are promoted；And/or display unit is according to content type, select should be used for accordingly representing the content that needs are promoted；And/or step 208 includes: use correspondence application, represent the content that needs are promoted.
In this technical scheme, default file can be xml document, which specify required content name, address link and other attribute informations promoted of supplier of multiple third-party application, content promoter is by being configured default file, it is possible to arrange the various information of the content needing popularization；And display device is after the information resolving and obtaining default file, shows, by the information obtained, the content that needs are promoted in screen, such as, xml document content may is that
Wherein define and need the content of display, the mode starting corresponding player (or other types application) and generic, objectID represents content to be pushed, specific name is as shown in objectName, the content type that objectType mark is to be pushed, such as picture, video, network address, application etc., objectPictureUrl represents the chained address of the publicity pictures pushing content, objectUrl represents the link address of the player (or other types application) for representing promotional content, display device can complete content revealing flexibly according to above-mentioned information.It should be noted that, above-mentioned xml document content is merely illustrative, it is not used in restriction technical scheme, wherein can record the update area etc. of further types of content, such as promotional content, can just predefine which region to represent promotional content in by xml document, can find, this programme mutually the most than ever can only more newly specified region, specify the local updating method of application, it is possible to achieve multizone, the whole updating of many application, reduce the complexity of user operation, save user time.
Simultaneously as intelligent television memory space is little, process performance is limited, so being difficult to disposably obtain all contents that need to promote and represent, easily causing part promotional content disappearance or cannot normally show.And in this programme, due to formatted file small volumes such as xml, display device easily stores default file, and can be at any time according to the promotional content information in default file, obtain promotional content item by item and complete to represent, and xml document transmission speed is fast, highly versatile, it is simple to the acquisition of promotional content and popularization.It addition, in order to prevent promotional content from obtaining unsuccessfully, mode can be resumed with employing and be transmitted.
In any of the above-described technical scheme, step 208 includes: display unit, according to the server originated as default file, selects should be used for accordingly representing the content that needs are promoted.
In this technical scheme, can be different according to the server in default file source, the application selecting server operator to specify represents the content that needs are promoted, it is ensured that operator can set the application needing the content promoted to be relied on, and completes the popularization to above-mentioned application the most simultaneously.
Fig. 3 shows the schematic diagram needing the content promoted to show in screen according to an embodiment of the invention.
As it is shown on figure 3, the content 302 needing to promote of display can be to recommend video, film and/or TV play in screen, it is also possible to need according to user and set.Need the content 302 promoted can directly display in user interface ui of screen, do not controlled by application such as players due to promotional content 302 during this, so being not required to user manually open the application program in one or more television system, only determined by the configuration file being stored in far-end server, owing to configuration file can be arranged flexibly, save the operation of user, so providing great convenience for content promoter (television manufacturer or the third party of offer application).
According to actual needs, the specifying information of the content needing to promote of display can be arranged in user interface ui of screen by configuration file, as shown the publicity pictures of content that needs promote, address link, synopsis etc., form and the position of the content needing to promote of display can also be arranged in screen, as play with graphic form, playing with visual form, or play in the form of sound, specific implementation is described below.
Fig. 4 shows the particular flow sheet of content promotion method according to an embodiment of the invention.
As shown in Figure 4, content promotion method specifically includes according to an embodiment of the invention:
Step 402, after user's start, stores the content needing to promote, if not storing, then to step 404, if storing, then to step 422 in detection display device the most；
Step 404, whether detection network connects normally, if connecting normal, then to step 408, if malunion is normal, then to step 406；
Step 406, prompting user cannot be carried out next step and operates and exit；
Step 408, detects whether current user is validated user, if validated user, then to step 410, if not validated user, then to step 406；
Step 410, if display device does not store the content needing to promote, and network connects normal, user is validated user, then initialize, it is possible to use initData () function (being used for reading default file) obtains the default file in server, and resolves default file to obtain corresponding data in the content needing to promote, content type to be pushed is judged, such as picture, video, network address, application etc. according to objectType；The publicity pictures of pushed content is obtained according to objectPictureUrl；Judge that enabling which player completes subsequent action according to objectUrl,；
Step 412, the most completely, whether whether detection data meet regulation, to be the data etc. after updating such as data；
Step 414, if data are against regulation, reacquires default file the most in the server；
Step 416, if data fit regulation, can send DataReady signal (representing that data are ready to complete) and, to user interface, arrange accordingly, as arranged display content, display position, display mode etc., and transmit completion signal after setting completed；
Step 418, it may be judged whether received signal；
Step 420, if having received signal, then shows in screen accordingly；
Step 422, whether detection network connects normally, if connecting normal, then to step 424, if malunion is normal, then to step 430；
Step 430, prompting user cannot be carried out next step and operates and exit；
Step 424, detects whether current user is validated user, if validated user, then to step 426, if not validated user, then to step 430；
Step 426, calls, from storage list list, the content stored；
Step 428, whether detection data meet regulation, call ReloadData function (being used for re-reading xml document), check the xml document downloaded and storage list list, guarantee the publicity pictures called, play the data messages such as network address and exist and legal.Check by rear, send DataReady signal, after user interface ui receives this signal, the content in display device is updated；Failing to by checking, deletion program first can be called, delete local deficiency of data, be then back to step 404；
In above-mentioned steps, if detecting, network connects exception and/or user is disabled user, all can point out active user and release this operation.
Illustrating technical scheme above in association with accompanying drawing, it is contemplated that in correlation technique, user, after each application opened by needs, can see content recommendation, it has not been convenient to user operation.The present invention proposes a kind of display device, it is possible to be arranged as required to promotional content, and controls the attribute information of promotional content, be not required to user open third-party application solve promotional content, user-friendly, it is easy to accomplish the popularization of content.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.All within the spirit and principles in the present invention, any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.
Claims (6)
1. a display device, it is characterised in that including:
File obtaining unit, obtains default file from server；
Resolution unit, parses the information comprising the content that needs are promoted from described default file；
Contents acquiring unit, according to the information parsed, obtains the described content needing and promoting；
Display unit, shows the content that described needs are promoted on the screen of the display apparatus；
Described display device also includes:
Detector unit, detects and has the most stored the content that there is a need to promote in described display device；
When the content needing popularization stored described in described display device does not has, described file obtaining unit obtains described default file from server；And described display device also includes:
Storage device, preserves the described content needing and promoting in described display device；
Wherein, described detector unit is additionally operable to, when the content needing popularization stored described in described display device has, whether the content needing to promote stored described in detection meets preassigned, not meeting predetermined standard time in the described content needing to promote stored, described file obtaining unit obtains described default file from server；
Described stored need promote content meet predetermined standard time, described display unit directly represent described in stored needs popularization content.
Display device the most according to claim 1, it is characterised in that the information of content that described needs are promoted includes the address link of the content that described needs promote, represents region, content type and/or correspondence and apply；Then
Described contents acquiring unit links from described address, downloads the described content needing and promoting；And/or
Described display unit represents in region described in described screen, represents the content that described needs are promoted: and/or
Described display unit, according to described content type, selects should be used for accordingly representing the content that described needs are promoted；
Described display unit uses described corresponding application, represents the content that described needs are promoted.
Display device the most according to claim 1 and 2, it is characterised in that described display unit, according to the described server originated as described default file, selects should be used for accordingly representing the content that described needs are promoted.
4. a content promotion method, it is characterised in that including:
Step 202, obtains default file from server；
Step 204, parses the information of the content needing popularization from described default file；
Step 206, by the information parsed, obtains the described content needing and promoting；
Step 208, shows the content that described needs are promoted on the screen of the display apparatus；
Wherein, before described step 202, including:
Step 201, detects and has the most stored the content that there is a need to promote in described display device, when the content needing popularization stored described in described display device does not has, enters described step 202；
Described step 206 also includes: preserve the content that described needs are promoted in described display device；
Wherein, described step 201 also includes:
When the content needing popularization stored described in described display device has, whether the content needing to promote stored described in detection meets preassigned, and do not meeting predetermined standard time, enter described step 202, meeting predetermined standard time, directly represent described in the content promoted of the needs that stored.
Content promotion method the most according to claim 4, it is characterised in that the information of content that described needs are promoted includes the address link of the content that described needs promote, represents region and/or correspondence is applied；
Described step 206 includes: link from described address, downloads the described content needing and promoting；And/or
Described step 208 includes: represent described in described screen in region, represents the content that described needs are promoted；And/or
Described step 208 includes: according to described content type, selects should be used for accordingly representing the content that described needs are promoted；And/or
Described step 208 includes: uses described corresponding application, represents the content that described needs are promoted.
6. according to the content promotion method described in claim 4 or 5, it is characterised in that described step 208 includes:
According to the described server originated as described default file, select should be used for accordingly representing the content that described needs are promoted.
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| CN103702185A (en) * | 2013-11-29 | 2014-04-02 | 康佳集团股份有限公司 | Digital TV(Television) program popularization method and system based on set-top box |
| CN103686291A (en) * | 2013-12-27 | 2014-03-26 | 乐视致新电子科技（天津）有限公司 | Smart television, method and device thereof for playing remote images in a loop |
| CN107273217B (en) * | 2016-03-30 | 2020-12-08 | 阿里巴巴集团控股有限公司 | Information display method and device and terminal equipment |
| CN108307239B (en) * | 2018-01-10 | 2020-10-30 | 北京奇虎科技有限公司 | Video content recommendation method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101990130A (en) * | 2010-11-12 | 2011-03-23 | 福建新大陆通信科技股份有限公司 | Method for receiving advertisement by cable digital television set-top box |
| CN102209116A (en) * | 2011-05-31 | 2011-10-05 | 深圳创维－Rgb电子有限公司 | Method and device for acquiring Internet protocol television program information, and television |
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| CN101742163A (en) * | 2008-11-21 | 2010-06-16 | 康佳集团股份有限公司 | Method and system for popularizing digital television programs |
| CN102209279B (en) * | 2011-05-26 | 2017-03-22 | 康佳集团股份有限公司 | Extensible markup language (XML)-based multi-language support method |
| CN102523507A (en) * | 2011-12-29 | 2012-06-27 | 深圳市酷开网络科技有限公司 | Method and device for applying external equipment based on intelligent television system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101990130A (en) * | 2010-11-12 | 2011-03-23 | 福建新大陆通信科技股份有限公司 | Method for receiving advertisement by cable digital television set-top box |
| CN102209116A (en) * | 2011-05-31 | 2011-10-05 | 深圳创维－Rgb电子有限公司 | Method and device for acquiring Internet protocol television program information, and television |
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