CN102750291A - User customized analysis device, communication terminal, and method and system for internet access thereof - Google Patents
User customized analysis device, communication terminal, and method and system for internet access thereof Download PDFInfo
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- CN102750291A CN102750291A CN2011101024705A CN201110102470A CN102750291A CN 102750291 A CN102750291 A CN 102750291A CN 2011101024705 A CN2011101024705 A CN 2011101024705A CN 201110102470 A CN201110102470 A CN 201110102470A CN 102750291 A CN102750291 A CN 102750291A
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Abstract
The invention provides a method for internet access of a communication terminal. The method includes a sending step: the communication terminal sends network browsing requests containing user identification; and a displaying step: the communication terminal displays saved customized content corresponding to the user identification before the communication terminal receives request results corresponding to the network browsing requests. The saved user customized content is displayed before the request results returned from a user customized analysis device are received so as to achieve that user customized internet content is provided on a mobile terminal in user internet-surfing delay time, namely a user does not need to input actively in waiting time of webpage loading during internet surfing through a mobile phone, and customized internet content information service can be obtained.
Description
Technical field
The present invention relates to the data service technical field, particularly a kind of customization analytical equipment, communicating terminal and access internet method and system thereof.
Background technology
Along with the continuous development of Internet technology and mobile communication technology, people use the demand of mobile terminal Internet access more and more urgent, and the user hopes on mobile phone, to obtain fast interested internet information, experiences personalized Internet service.Be subject to the aspect problem such as man-machine interaction mode, processing power, screen size of mobile phone; Be difficult to carry out freedom network browsing and search fast; Make the user can't find interested content and service easily; Because the user uses mobile phone to receive wireless network frequency, the many factor affecting of bandwidth through mobile network's online, therefore compared to using desktop terminal through the fixed network internet, the user need have the wait of long period process to browsing of internet page at every turn.
The user uses the mobile phone terminal via mobile network online to face the subject matter of two aspects: the one, and how mobile phone operation inconvenience obtains interested internet information fast; The 2nd,, how under long situation of network stand-by period, obtain more internet information.
Mainly contain following several method at present and (see one Chinese patent application for details No. 200710072961.3; No. the 200710020655.5th, one Chinese patent application; No. the 00819166.2nd, one Chinese patent application) solve above-mentioned two problems:, mainly contain following two kinds of methods to problem one:
Method one: the position of confirming the terminal user through various technological means; Like GPS, location, mobile base station etc.; Send to ICP's internet access device to user position information again, this internet access device obtain again will be relevant after the user position information with this position the customization content be pushed to the user; In the documents 1 like one Chinese patent application, just announced a kind of method that in cordless communication network, realizes with location-dependent services;
Method two: push modes such as marketing message to Internet Service Provider's subscribed content, Internet Service Provider to the user according to the result of user behavior analysis through the user.In the documents 2 like one Chinese patent application; Just announced a kind of unified marketing supporting system of analyzing based on user behavior and custom; It can provide long-acting marketing function to user's historical behavior analysis, also can instant marketing function be provided according to user's ticket and signalling analysis.
To problem two: present solution mainly is through optimizing the communication terminal browser performance, adopt webpage to read mechanism in advance, reading down the webpage of one page in advance; Perhaps adopt the browser of C/S structure, the size through internet access device end compression webpage reduces communication flows, to reduce user's stand-by period.As Chinese patent documents 3 in a kind of method and apparatus of handling network documentation is just disclosed.
But there is following shortcoming in the existing internet customized content service method that on mobile phone terminal, provides:
Shortcoming one: present so-called individualizing Internet service content or push to the content of user after the access history of a certain specific website is analyzed; Or through analyzing to user property; The provide services on the Internet marketing message of provider; All be the marketing content that unilaterally pushes SP in fact to the user; Can't use historical internet access behavior and user's base attribute in the mobile phone browser to carry out analysis-by-synthesis to the user, for the user provides the personalized customization based on the internet;
Shortcoming two: according to the surfing Internet with cell phone time-delay analysis, the user is limited to eat dishes without rice or wine many factor affecting such as the time delay that connects of restrict access, wireless network bandwidth, mobile phone browser and gateway internet access device of mobile phone terminal ability, cellular network through surfing Internet with cell phone.Adopt the direct employing of internet access device to read mechanism in advance and alleviate webpage and load and postpone, but read when can only be to the accessing individual web page contents long effectively in advance, application scenarios is very limited, and the latency delays when initiating new the connection for the user is each has no lifting;
Shortcoming three: adopt user's active input information and send to the method that the internet access device is analyzed, the user can not conveniently obtain customized information.
Summary of the invention
First purpose of the present invention is to propose the communicating terminal access internet method that a kind of high effective information shows.
Second purpose of the present invention is to propose the communicating terminal that a kind of high effective information shows.
The 3rd purpose of the present invention is to propose the customization analytical equipment that a kind of high effective information shows.
The 4th purpose of the present invention is to propose the communicating terminal access internet system that a kind of high effective information shows.
For realizing above-mentioned first purpose, the present invention proposes a kind of communicating terminal access internet method, and this method comprises:
Communicating terminal sends the forwarding step of the network browsing request that comprises ID;
Said communicating terminal showed the step display of the customization content corresponding with said ID of storage before receiving the request results corresponding with said network browsing request.
For realizing above-mentioned second purpose, the present invention proposes a kind of communicating terminal, comprising:
Sending module is used for sending the network browsing request that includes ID to the customization analytical equipment;
Display module is used for receiving before said customization analytical equipment sends the request results corresponding with said network browsing request, the customization content corresponding with said ID that demonstration has been stored.
For realizing above-mentioned the 3rd purpose, the present invention proposes a kind of customization analytical equipment, comprising:
The user behavior analysis module; Be used to receive the network browsing request that includes ID that communicating terminal sends; And write down said network browsing request, and user behavior is carried out statistical study according to said network browsing information requested, obtain statistic analysis result;
The user modeling module is used for according to said statistic analysis result, and the corresponding customization content of said ID is upgraded and will be sent to said communicating terminal with the customization content of said renewal.
For realizing above-mentioned the 4th purpose, the present invention proposes a kind of communicating terminal access internet system, comprising:
Communicating terminal is used to send the network browsing request that includes ID, and before receiving the request results corresponding with said network browsing request, shows the customization content corresponding with said ID of storage;
The customization analytical equipment; Be used to receive said network browsing request; Historical record according to said network browsing information requested and user's browsing page carries out statistical study to user behavior; And according to statistic analysis result, the customization content that said ID is corresponding is upgraded, will be sent to said communicating terminal with the customization content of said renewal.
Various embodiments of the present invention through communicating terminal before receiving the request results that the customization analytical equipment returns; Show the customization content that self stores; Having realized being utilized in the user surfs the Net and on the inherent portable terminal customization internet content is provided time delay; Be the user in the stand-by period that the webpage of surfing Internet with cell phone loads, need not initiatively input, can obtain the internet content information service of customization.
Description of drawings
Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of instructions, is used to explain the present invention in the lump with embodiments of the invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the process flow diagram of the embodiment one of communicating terminal access internet method of the present invention.
Fig. 2 is the process flow diagram of the embodiment two of communicating terminal access internet method of the present invention.
Fig. 3 is the structural drawing of the embodiment of communicating terminal of the present invention.
Fig. 4 is the structural drawing of the embodiment of customization analytical equipment of the present invention.
Fig. 5 is the structural drawing of communicating terminal access internet system embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for explanation and explains the present invention, and be not used in qualification the present invention.
Method embodiment
Fig. 1 is the process flow diagram of the embodiment one of communicating terminal access internet method of the present invention.As shown in Figure 1, comprise the steps:
Step 102: communicating terminal sends the forwarding step of the network browsing request that includes ID to the customization analytical equipment;
Wherein, this customization analytical equipment is positioned at the server side of for example switch relative with communication terminal etc.
Step 104: said communicating terminal showed the step display of the customization content corresponding with said ID of storage before receiving the request results corresponding with said network browsing request.
Present embodiment through communicating terminal before receiving the request results that the customization analytical equipment returns; Show the customization content that self stores; Realized in the time delay when browse network the customization internet content being provided, promptly the user is in the stand-by period of the webpage loading of surfing Internet with cell phone; Need not initiatively input, can obtain the internet content information service of customization.
Fig. 2 is the process flow diagram of the embodiment two of communicating terminal access internet method of the present invention; As shown in Figure 2; B is an example with user A access internet website, and the mobile phone browser that customization is described loads in free time to the flow process of user's displaying Internet customize services content at webpage, specifically comprises:
Step 200, trigger network is browsed;
Step 202, the mobile phone browser response user request of the customization on the communicating terminal is sent the network browsing request to moving WAP gateway;
Step 204, mobile phone browser represents the customization information content of buffer memory to the user, and this content comes from the customized content corresponding with the user that the customization analytical equipment of server side pushed to mobile phone browser before this network browsing triggers.For example; The user uses the online of this mobile phone browser under cellular network environment; And the novel website of swordsman's class is asked in frequentation; Mobile phone browser is analyzed according to Subscriber Number, attribute and historical behavior, generates customization information (like swordsman's class books title, summary and reading address link), and connects when idle to be delivered in the browsers local buffer memory by server push at user network and preserve.
Step 206 moves WAP gateway and extracts subscriber phone number;
The network access request that step 208, mobile WAP gateway will be carried subscriber phone number is forwarded to the internet access device;
Step 210, the internet access device is forwarded to transcoding server with network access request;
Step 212, transcoding server sends network access request to targeted internet website (like internet sites B);
Step 214, the targeted internet website turns back to transcoding server with the content of user's request;
Step 216, transcoding server carries out the transcoding processing with the content of returning, and converts the content-form that the suitable mobile phone browser that customizes represents to;
Internet content after step 218, transcoding server are handled transcoding turns back to the internet access device;
Step 220, the mobile WAP gateway that the internet access device is transmitted the internet content of user's request;
Step 222 moves the mobile phone browser that WAP gateway is forwarded to the internet content of request customization;
Step 224, the mobile phone browser of customization are accomplished internet content and are loaded and point out the user, supply the user to select;
Step 226, internet access device are submitted to the customization analytical equipment with the access request of carrying subscriber phone number behind completing steps 220;
Step 228, the customization analytical equipment matches unique user information corresponding with phone number, and generates customization information; For example, the user usually visits swordsman's class novel, and the customization analytical equipment is analyzed according to the historical behavior of Subscriber Number, attribute and access internet, generates the customization information (like swordsman's class books title, summary and reading address link) to this user.
Step 230, customization analytical equipment regularly turn back to the internet access device with customization information according to policing algorithm, and for example, according to the time strategy, renewal in per 24 hours once customizes the information content.
Step 232, the internet access device will customize the information content in user's network quiet period (user network connection idle periods) and send to mobile WAP gateway;
Step 234 moves the mobile phone browser that WAP gateway sends to the internet content information that customizes customization;
Step 236, the mobile phone browser of customization upgrades the internet content page that customizes, so that at user's repeating step 204 when trigger network is browsed next time, this is operated user transparent, the user is normal, and online is not affected;
For example: user A on mobile phone browser, imports network address and visit is written into long website B of time; In the buffer memory of mobile phone browser, preserved the customization information page that pushes to the browsers local buffer memory on last stage; When the user is waiting for that website B connects and in the time of loading, mobile phone browser shows the user with this customized web page immediately; After the page of user's request was accomplished, the normal browsing pattern that browser notifies the user to select to jump to website B maybe can continue to browse customized web page.Simultaneously, the internet access device upgrades according to the information page of update strategy to customizationization on the backstage, and is issued to the user mobile phone browser rs cache in the network quiet period of the actual browsing page of user, supplies the follow-up use of mobile phone browser of customization.
Its emphasis is; When website of user capture, receive the restriction of the network bandwidth, the load time of the www page is longer; In the process that loads; The mobile phone browser of customization can directly represent the content that pushes to the browsers local buffer memory on last stage according to strategy through forms such as the client terminal to customize pages, lets the user read in advance.After the page of user's request was accomplished, browser notified the user to select to jump to this another website, gets into normal browse mode, perhaps continues to browse customized web page.Simultaneously, the backstage is upgraded according to the information page of update strategy to customizationization, supplies the follow-up use of user.
It will be appreciated by those skilled in the art that; The present invention triggers after each network browsing request through the customization analytical equipment to carry out the analysis and the renewal of customization content; And the customization content that will upgrade pushes to communicating terminal; So that the content that communicating terminal customizes in the time space of browsing next time shows; During concrete operations, the browse request that is directly received communicating terminal by the customization analytical equipment can be set, and the customization content that will upgrade directly pushes to communicating terminal.Therefore, those skilled in the art will be understood that in the foregoing description and not to belong to invention which is intended to be protected from step 206 to step 222.
Present embodiment combines ID and internet browsing behavior to carry out modeling and analysis through obtaining subscriber phone number on the one hand, generates the service content that customizes; On the other hand; Utilize the time delay of user capture internet; To customize content and be pushed in the mobile phone browser local cache through pushing strategy, and regular update, remedied because mobile phone terminal is mutual, processing power finite sum wireless network access postpones longer; The user is difficult to get access to easily and fast the defective of interested internet content information; Make quick and easy the getting access to of user's ability customize internet content information and service,, effectively utilized network to prepare and the webpage load time like the internet content Search Results of personalization, interested internet information etc.; Let the user under the situation that avoids complicated mobile phone input, obtain abundant customization internet content service efficiently.
Device embodiment
Embodiment 3
Fig. 3 is the example structure figure of communicating terminal.Shown in Figure 3 like this, comprising: sending module 32 is used for sending the network browsing request that includes ID to the customization analytical equipment; Display module 34 is used for receiving before said customization analytical equipment sends the request results corresponding with said network browsing request, the customization content corresponding with said ID that demonstration has been stored.
During concrete operations, this communicating terminal can also comprise:
Update module 36 is used for the customization content according to the renewal of said customization analytical equipment transmission, and the customization content corresponding with said ID of storage upgraded operation.
This display module 34 can also comprise: display sub-module (not shown) is used for showing the customization content corresponding with said ID stored through wicket.
Present embodiment through display module 34 before receiving the request results that the customization analytical equipment returns; Show the customization content that self stores; Realized in the time delay when browse network the customization internet content being provided, promptly the user is in the stand-by period of the webpage loading of surfing Internet with cell phone; Need not initiatively input, can obtain the internet content information service of customization.
Fig. 4 is the example structure figure of customization analytical equipment.Shown in Figure 4 like this; User behavior analysis module 42 is used to receive the network browsing request that includes ID that communicating terminal sends, and writes down said network browsing request; And user behavior is carried out statistical study according to said network browsing information requested, obtain statistic analysis result; User modeling module 44 is used for according to said statistic analysis result, and the customization content that said ID is corresponding is upgraded; And will be sent to said communicating terminal with the customization content of said renewal.
During concrete operations, this customization analytical equipment can also comprise:
User's matching module 40 is used for obtaining corresponding customer attribute information according to said ID, and customer attribute information is sent to user modeling module 44; Particularly; The subscriber phone number that user's matching module 40 receives from the internet access device; Through connecting user and data service analysis module, comprise platforms such as being not limited to BOSS/BASS/VGOP, obtain the corresponding customer attribute information of phone number; Comprise that being not limited to ownership place, roaming place, mobile service brand, tariff package, data service handles user basic information such as situation, and this information is sent to user modeling module 44.
Particularly; User behavior analysis module 42: receive user's browse request from the internet access device; And record user's internet browsing content and access history; Form user behavior analysis result (like the news of liking, interested commodity, the webpage often browsed etc.) through statistical study, being provided to the user modeling module upgrades user profile; The behavioural analysis here is not limited to certain website of user capture, but is directed against the whole behavioural analysis of user capture internet, comprises the content of searching for, the webpage of browsing etc.
User modeling module 44 has the function of three parts: one, receive the user basic information from user's matching module 40; With the customized information relevant with user's use habit from user behavior analysis module 42; Be the user behavior analysis result, set up user information database and generate the user individual setting, more particularly; For example at first set up user's portrait (promptly generating user information database); Enrich information bank according to follow-up user browsing behavior, can bring in constant renewal in user's portrait, comprise user's various preference informations.Then, generate the customization content according to the coupling of user individual setting through content data base.For example the user individual setting comprises the preference that novel is read type, generates when customizing content and searches content data base according to this personal settings, finds out novel types that this age bracket of user, sex like, link etc. and customizes content; Two, user information database is carried out the renewal operation as function control, comprise operations such as newly-increased, modification, deletion; Three, the request of response contents customization internet access device is sent the customization content information to visit managing internet access means.
Present embodiment obtains subscriber phone number through user behavior analysis module 42 on the one hand and combines ID and internet browsing behavior to carry out modeling and analysis, generates the service content that customizes; On the other hand; Utilize the time delay of user capture internet; To customize content through user modeling module 44 propelling movement strategies is pushed in the mobile phone browser local cache; And regular update, having remedied because mobile phone terminal is mutual, the delay of processing power finite sum wireless network access is longer, the user is difficult to get access to easily and fast the defective of interested internet content information.
System embodiment
Fig. 5 is a communicating terminal access internet system implementation example structural drawing of the present invention, and the embodiment of Fig. 1 and Fig. 2 all can be applied to present embodiment.As shown in Figure 5, comprising: communicating terminal 50 is used to send the network browsing request that includes ID, and before receiving the request results corresponding with said network browsing request, shows the customization content corresponding with said ID of storage; Customization analytical equipment 56; Be used to receive said network browsing request; Historical record according to said network browsing information requested and user's browsing page carries out statistical study to user behavior; And according to statistic analysis result, the customization content that said ID is corresponding is upgraded, will be sent to said communicating terminal with the customization content of said renewal.
During concrete operations, corresponding to explaining of Fig. 2, native system also can relate to browser (like mobile phone browser), WAP gateway 52, internet access device 54 and the transcoding server 58 of the customization in the communicating terminal 50, and specific explanations is following:
The mobile phone browser that customizes is the device of user and network interaction; Be mainly used in and send the network browsing request and receive the internet content that customizes; And show the internet content that customizes in the free time of webpage wait, that is, be used to send network browsing request and acceptance response; And can receive and internet content that buffer memory customizes, and it was showed in the stand-by period that webpage loads; Specifically, the web browser of customization can also be in the stand-by period that the user browses except normal internet browsing function, and the internet content of the customization of buffer memory is represented to the user immediately, need not the user and waits for, promotes user's perception; Concrete realization principle is following:
The web browser that customizes has cache module; The customization Internet content cache that last time is received is in this locality; When sending, mobile phone browser needs after loading and the network browsing request of render time than length; Promptly begin to call the internet content of content displaying module displaying format customizationization, when web browser determines data that the internet access device returns can show the time, promptly notify the user to select to convert into common browse mode or still browse existing customized content; When the user carries out network browsing; Internet access device regular update is by the internet content page of the customizationization of customization analysis of strategies system generation; When user's online browse; Be pushed to mobile phone browser through WAP gateway, mobile phone browser upgrades the page of preserving last time, so that show in the stand-by period at the next network of user;
WAP gateway 52 has the function of two aspects: the one, and extract the subscriber phone number in the network browsing request, and phone number and network browsing request are forwarded to interconnected internet access device through the mode that increases the WAP white list; The 2nd, the customization internet content that the internet access device is returned is forwarded to the network browsing module;
After internet access device 54 receives the internet access request of carrying subscriber phone number from WAP gateway, respond this network requests on the one hand, be forwarded to content transcoding internet access device, be issued to mobile phone browser behind the page of generation user request; On the other hand; Obtain this user's who generates by customization analytical equipment 56 customization content according to the content update strategy; And the quiet period when the user surfs the Net is (when the user is in connection status and does not carry out the webpage load request; When reading the webpage particular content like the user), carry out content through WAP gateway to the mobile phone browser that customizes and push;
Customization analytical equipment 56 is used to receive the network browsing request of carrying subscriber phone number from internet access device 54; Through phone number user property is mated affirmation; And recording user mobile Internet browse request information, through generating the customization information content after the statistical study, according to policing algorithm; Regularly customized content is submitted to internet access device 54, the specific explanations explanation sees Fig. 4 for details.And then customization analytical equipment 56 for example can be positioned at server side etc.
Transcoding server 58 is used for internet sites mutual; Reception is from the network access request of internet access device 54; Convert the targeted sites content that needs visit in the user access request to be fit to the user mobile phone terminal ability content revealing form, and this content is turned back to internet access device 54.
What should explain at last is: the above is merely the preferred embodiments of the present invention; Be not limited to the present invention; Although the present invention has been carried out detailed explanation with reference to previous embodiment; For a person skilled in the art, it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement.All within spirit of the present invention and principle, that is done anyly repaiies, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (13)
1. a communicating terminal access internet method is characterized in that, comprising:
Communicating terminal sends the forwarding step of the network browsing request that comprises ID;
Said communicating terminal showed the step display of the customization content corresponding with said ID of storage before receiving the request results corresponding with said network browsing request.
2. communicating terminal access internet method according to claim 1 is characterized in that, after said step display, also comprises:
The customization analytical equipment receives and writes down the recording step of said network browsing request;
Said customization analytical equipment carries out the analytical procedure of statistical study to user behavior according to the historical record of said network browsing information requested and user's browsing page;
Said customization analytical equipment is according to the statistic analysis result of said analytical procedure, the step of updating that the corresponding customization content of said ID is upgraded;
Said customization analytical equipment will be sent to the step of returning of said communicating terminal with the customization content of said renewal through WAP gateway.
3. communicating terminal access internet method according to claim 2 is characterized in that said step of updating comprises:
Said customization analytical equipment obtains corresponding customer attribute information according to said ID, according to the statistic analysis result of said user property letter and said analytical procedure, the customization content that said ID is corresponding is upgraded.
4. according to any described communicating terminal access internet method among the claim 1-3, it is characterized in that said step display comprises:
Show the customization content corresponding stored with said ID through wicket.
5. according to claim 2 or 3 described communicating terminal access internet methods, it is characterized in that, also comprise after returning step said:
Said communicating terminal upgrades operation according to the customization content of said renewal to the customization content corresponding with said ID of storage.
6. according to any described communicating terminal access internet method among the claim 1-3, it is characterized in that said ID is a phone number.
7. a communicating terminal is characterized in that, comprising:
Sending module is used for sending the network browsing request that includes ID to the customization analytical equipment;
Display module is used for receiving before said customization analytical equipment sends the request results corresponding with said network browsing request, the customization content corresponding with said ID that demonstration has been stored.
8. communicating terminal according to claim 7 is characterized in that, also comprises:
Update module is used for the customization content according to the renewal of said customization analytical equipment transmission, and the customization content corresponding with said ID of storage upgraded operation.
9. according to claim 7 or 8 described communicating terminals, it is characterized in that said display module comprises:
Display sub-module is used for showing the customization content corresponding with said ID stored through wicket.
10. a customization analytical equipment is characterized in that, comprising:
The user behavior analysis module; Be used to receive the network browsing request that includes ID that communicating terminal sends; And write down said network browsing request, and user behavior is carried out statistical study according to said network browsing information requested, obtain statistic analysis result;
The user modeling module is used for according to said statistic analysis result, and the corresponding customization content of said ID is upgraded and will be sent to said communicating terminal with the customization content of said renewal.
11. customization analytical equipment according to claim 10 is characterized in that, also comprises:
User's matching module is used for obtaining corresponding customer attribute information according to said ID, and said customer attribute information is sent to the user modeling module;
Said user modeling module also comprises the modeling submodule, is used for the statistic analysis result according to said customer attribute information and said analytical procedure, and the customization content that said ID is corresponding is upgraded.
12. a communicating terminal access internet system is characterized in that, comprising:
Communicating terminal is used to send the network browsing request that includes ID, and before receiving the request results corresponding with said network browsing request, shows the customization content corresponding with said ID of storage;
The customization analytical equipment; Be used to receive said network browsing request; Historical record according to said network browsing information requested and user's browsing page carries out statistical study to user behavior; And according to statistic analysis result, the customization content that said ID is corresponding is upgraded, will be sent to said communicating terminal with the customization content of said renewal.
13. communicating terminal access internet according to claim 12 system is characterized in that said communicating terminal is a mobile phone.
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| CN107682389A (en) * | 2017-07-24 | 2018-02-09 | 平安科技（深圳）有限公司 | A kind of method, terminal and computer-readable recording medium for performing network request |
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