CN102739838A - User behavior analysis method of smart mobile phone application - Google Patents

User behavior analysis method of smart mobile phone application Download PDF

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Publication number
CN102739838A
CN102739838A CN2011100852436A CN201110085243A CN102739838A CN 102739838 A CN102739838 A CN 102739838A CN 2011100852436 A CN2011100852436 A CN 2011100852436A CN 201110085243 A CN201110085243 A CN 201110085243A CN 102739838 A CN102739838 A CN 102739838A
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record
mobile phone
user
smart mobile
application program
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林钟贤
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BEIJING DIGITALDIGM Co Ltd
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BEIJING DIGITALDIGM Co Ltd
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Abstract

The invention provides a user behavior analysis method of a smart mobile phone application. By using data log collection applications of user behavior analysis, usability evaluation, usage model analysis and the like, required log data in the user behavior analysis and the usability evaluation in a process of using the smart mobile phone such as menus and functions which are continuously and periodically applied by a user of the smart mobile phone in the process of using the smart mobile phone, whether an application is installed in the smart mobile phone or not, the application and a menu type set at a home page of the smart mobile phone, CPU usage of the smart mobile phone, memory usage, cell usage, a flow rate of a wireless network, an error prompt of the smart mobile phone are automatically collected in real time. Based on the above analysis and statistical result, more convenient services can be provided for a consumer.

Description

User's behavior analysis method of smart mobile phone application program
Technical field
The present invention relates to the Information Statistics analysis technical field, more particularly, relate to a kind of user's behavior analysis method of smart mobile phone application program.
Background technology
Record data collection method during the mobile phone of past exploitation uses has nothing in common with each other according to the type of mobile phone, and this has nothing in common with each other relevant with the operating system (OS) that each cell phone manufacturer is installed in each mobile phone.And the mobile phone that same cell phone manufacturer produces also sometimes also is not quite similar according to its operating system of difference of model, need develop various program for this reason.And there is the problem of labor time and expense in the process of development sequence.
And need user oneself online to download this program or receive program, and utilize the computer that installs this cell phone managing program will write down collection procedure to be installed on the mobile phone through modes such as Emails for the record collection procedure with good development is distributed to corresponding cellie.This complicated operations is brought very big inconvenience to computer and cell phone managing program and unfamiliar middle age or women client, so some client simply abandons installing and using.
The method of collecting various mobile phone record (Log) data files simultaneously also has problems.Existence need be connected to mobile phone computer and carry out the inconvenience of cell phone managing program when transmission can't be used the record data in the old money mobile phone of wireless network, and the record data of the various different model mobile phones of Collection and analysis also expend a lot of times and expense simultaneously.
The development cost of application program and the convenience of time and collection data preparation are collected in order to reduce record by part enterprise; Select the record collection procedure of the specific a mobile phone of exploitation; This way causes the scarcity of sampled data again, can't obtain satisfied objective analysis results.
Manufacturer also attempts collecting various data through the mode of the Internet survey for this reason, and the object of this survey generally is not this cellie, so there is the problem that can't obtain the objective record analysis data of this mobile phone.And then correcting the product mistake and improving to run in the collection data that consumer's convenience is a purpose and can't collect concrete and the problem of objective materials.
In order to address the above problem the method that adopts usually at present is to convene specific user to carry out user's behavioural analysis and usability evaluation test.The most common method is the equipment (mobile phone, smart mobile phone, notebook etc.) of convening about about 10 consumer in the test room, to use producer to provide, and takes the consumer with video camera and directly uses the situation of equipment or the use of connection computer to analyze.But this method is difficult to obtain user's action analysis very little because of the personnel that take one's test and usability is estimated required data; The conditions for equipment use of simulation makes the tester realize the purpose of test always simultaneously, therefore occurs easily having a mind to or artificial behavior.
Record (Log) is meant IT product (mobile phone, the computer etc.) service recorder in the equipment of being stored in, comprising the detail items contents such as (special circumstances records such as the unusual menu of 3rd-depth, pop-up window, mistake) of operation push-button, each device in the relevant KEY of date, function of use (menu), input and R/C KEY, the picture.
Summary of the invention
In order to address the above problem; The present invention provides a kind of smart mobile phone application program user behavior analysis method, goes up the application program of installing with nearest popular smart mobile phone (Smart phone) and collects the record data (Log Data) that the user's action analysis, the usability that use smart mobile phone are estimated required smart mobile phone (Smart phone) use pattern.Automatically collect the personal data such as file content, image data, personal credit card information of address book except protection smart mobile phone user individual privacy, schedule, dialog context, short message, document that user oneself makes and storage the whole record data in smart mobile phones such as the reason use that the application program that is provided with on menu (Menu) that regularly uses on the smart mobile phone and function, the smart mobile phone key frame and menu, the cpu usage of smart mobile phone, internal memory use amount, battery consumption, wireless network traffic, smart mobile phone make a mistake.The present invention is the basis with the data statistic analysis of automatic collection, is evaluated as the client through user's behavioural analysis and usability more convenient service is provided.
Though each company's smart mobile phone model of listing recently is different, uses identical operations system (OS) under a lot of situation, its representational operating system has peace tall and erect (Android).Though it is different for example to be suitable for the smart mobile phone machine of case Desk system, is to use the identical operations system, therefore just can on the kitchen table smart mobile phone of all manufacturer production, install and use as long as develop the application program of a case Desk system.And then many application development companies are as long as exploitation spendable application program in kitchen table operating system, Apple Macintosh operating system, Microsoft (Windows Mobile) operating system, Saipan operating system, Bada (Samsung) operating system, JEVA operating system just can be installed on all smart mobile phones of corresponding system.Therefore can save required time of application development and expense greatly.
Another object of the present invention is simultaneously; Be installed in the record analysis server interlock that application program and responsible record data Collection and analysis collected in the record on the smart mobile phone; Implement monitoring in cycle at official hour; Confirm to be installed in record on the smart mobile phone and collect whether application program normally starts, whether the smart mobile phone power supply closes etc., collect that application program stops or make record collect application program through the sending short message by mobile phone of giving the user during problem of generation and can normally start at record.When if setting recording collection application program is only used a period of time, application program collected in the long-range record that is installed on user's smart mobile phone of closing of record analysis server.
Another object of the present invention is; Be installed in the record that moves on the smart mobile phone and collect the record data that application program is collected to the record analysis Server Transport of interlock through wireless network; When the transmission log data, be that periodic transfer is to the record analysis server with the certain hour; Generate report behind the record data of automatic analysis of record analysis server and statistics collection, be used for smart mobile phone exploitation, service and various marketing activity.
Another object of the present invention is, be installed in the record that moves on the smart mobile phone collect application program before the user carries out certain menu always at running background, can not be presented on the smart mobile phone picture.Therefore the user can not feel inconvenience when using smart mobile phone.
Realize the invention described above purpose, smart mobile phone application program user behavior analysis method provided by the invention comprises: convene the smart mobile phone record to collect application program person's stage; The personal information stage that applicant's input authentication is required; The keeper confirms the stage of authentication after applicant's personal information; , the applicant through authentication collects the stage of application information for but providing Download History; The applicant is the stage of the smart mobile phone installation record collection application program of oneself according to information; Log is collected the stage that application program is logined; Collect the normal startup of application program for the record of confirming to install on the record analysis server and whether regularly implement stage of monitoring; As write down and collect application program is sent short message when normally not starting to the user stage; The user confirms to rerun the stage that application program collected in record after the note; The stage that application program is collected record data collected in the record of running background; Whether the record data of confirm collecting the stage of normal transmission; The record data of collecting are transferred to the stage of record analysis server; The stage of the record data that the record analysis server is collected automatic analytic statistics under corresponding program; The data of analyzing generate the stage of report automatically.
And according to the present invention, application program collected in above-mentioned record is to be used for kitchen table operating system, i Phone operating system, microsoft operation system, Saipan operating system, BADA operating system, JAVA operating system.
And according to the present invention, whether normally the record that record analysis server implementation monitoring is installed on the smart mobile phone collects application program startup, passes through note, instant note or mail notification user when problem takes place.
And, when stipulating that certain time limit service recorder is collected application program, under user's agreement, collect application program through the long-range record of closing of record analysis server according to the present invention.
And, collect GPS (Global Positioning System), LBS (Location Based Service) data, Wi-Fi (Wireless Fidelity), 3G, 4G signal record data in the record data and be used to set up that communication company's transferring equipment is set up or management such as maintenance according to the present invention.
And according to the present invention, e-book, net book, notebook computer, mobile TV, functional mobile phone etc. can use the record data of the IT product of application program to collect.
According to utilizing smart mobile phone application program user behavioural analysis system and method for the present invention; Can collect the record data of concrete user for object; Through usability such as user's behavioural analysis (Behavior), usability evaluation (Usability), occupation mode error analysis checkings and improve direction etc. and analyze statistics and be the basis to be function and service more easily to be provided for the user at development.
And can be, and select a operation system of smart phone exploitation corresponding application can reduce the required expense of application development, manpower and time according to various countries, area, sex, age according to collecting concrete record data.
And but the present invention can be used for the IT product of any set up applications, has the advantages that to enlarge commercial opportunity.The signal strength signal intensity record data of GPS location (Global Positioning System), LBS (Location Based Service) data in the record data of for example utilize collecting, Wi-Fi (Wireless Fidelity), 3G, 4G are used to set up that communication company's transferring equipment is set up or management such as maintenance; Can analyze the user when being used for intelligent television and mainly like the channel seen; Analyze the program category of user's hobby with this, and then create various commercial opportunities.
Description of drawings
Through with reference to below in conjunction with the explanation of accompanying drawing and the content of claims, and along with to more complete understanding of the present invention, other purpose of the present invention and result will understand more and reach easy to understand.In the accompanying drawings:
The total flow chart of the user's behavioural analysis system and method that utilizes the smart mobile phone application program of Fig. 1 ideal application example according to the present invention,
Fig. 2 is the precedence diagram of user's set up applications of the user's behavioural analysis system and method that utilizes the smart mobile phone application program of ideal application example according to the present invention,
Fig. 3 is that the flow chart of application program operation collected in the record of the user's behavioural analysis system and method that utilizes the smart mobile phone application program of ideal application example according to the present invention,
Fig. 4 is the flow chart that passes through application program collection and transmission log data of the user's behavioural analysis system and method that utilizes the smart mobile phone application program of the ideal application example according to the present invention,
Fig. 5 is the flow chart that application program running state collected in the affirmation record of the user's behavioural analysis system and method that utilizes the smart mobile phone application program of ideal application example according to the present invention,
Main symbol description: A is smart mobile phone (user), and B is a webpage, and C is applicant's management server, and D is the web utilities store, and E is the record analysis server, and F is record analysis result report.
Identical label is indicated similar or corresponding feature or function in institute's drawings attached.
Embodiment
Below will combine accompanying drawing that specific embodiment of the present invention is described in detail.
The user's behavior analysis method that utilizes the smart mobile phone application program provided by the invention; Utilize user's behavioural analysis (Behavior), usability evaluation (Usability), use data record (Log) such as pattern analysis to collect application program (Application), collect in real time and automatically that the smart mobile phone user continues in using smart mobile phone (Smart phone) process and the menu periodically used and function situation, smart mobile phone set up applications whether, user's behavioural analysis (Behavior) and the required record data of usability evaluation (Usability) in the smart mobile phone uses such as the application program that is provided with of smart mobile phone homepage and menu (Menu) kind, smart mobile phone cpu usage, internal memory operating position, battery consumption, wireless network traffic, smart mobile phone miscue.Through above-mentioned analytic statistics result is the basis, for the consumer provides easier service.
Smart mobile phone (Smart phone) is meant mobile phone and personal digital assistant (personal digital assistant; PDA) combination, the mobile phone of data communication facilities such as adding schedule management, transfer of data, online in cell-phone function.Maximum characteristics are and can only use the mobile phone of inherent fixed function different in the past, can install and delete through user's wish to be used for required thousands of kinds of application programs (Application).And through wireless network online, can make own application program, personalized interface is set, the smart mobile phone share application of while and same operation system through various application programs.
Need to prove; The term or the vocabulary that in the application's specification and claims, use can not be confined to the explanation on the lexical meaning; The inventor can be suitable for the invention of best explanation oneself the principle that correlation word is defined under, should make an explanation with meaning and the notion that meets technical know-how of the present invention.
Therefore, the formation of representing on example application of recording and narrating in this specification and the drawing only is the optimal example application of the present invention, and is not to represent technical know-how of the present invention fully, in addition also has many similar or examples of changing.
Specify preferred implementation of the present invention with reference to the accompanying drawings.
Fig. 1 is the total flow chart that utilizes user's behavior analysis method of smart mobile phone application program according to the preferred embodiment of the present invention; As shown in Figure 1; Convene (1.) for the record data of collecting specific operation system smart mobile phone occupation mode write down collection application program user, can convene through the Internet (B).
Corresponding smart mobile phone user (A) is connected to corresponding website (B) and formulates application for the smart mobile phone (A) or the computer of service recorder collection application program through oneself; After (2.) landed in user's application, application information was transferred to applicant's management server (C) and preserves (3.).
The keeper screens applicant and log collection application program use authentication after examining application, sends for corresponding user (A) and writes down the download of collection application program and required information (4., 5.) is installed.
Smart mobile phone user (A) collects according to record that application program is downloaded and mount message is connected to and can downloads corresponding operation system of smart phone with the web utilities store (D) with program; Go up at user's smart mobile phone (A) and to download and to install record and collect application program (6.), begin normal operation after the personal information of input and authentication information were logined when application program collected according to application in the record of installation.
The record that is installed on the smart mobile phone (A) is collected application program through wireless network and the interlock of record analysis server; Whether normally record analysis server (E) reaches the record that regular monitoring is installed on the smart mobile phone (A) in real time and collects application program operation (7.); As write down and collect application program and send note, instant note, mail untill further notice for smart mobile phone user (A) when out of service, so that reruning record, smart mobile phone user (A) collects application program.
The record data of collecting the application program collection through record are transferred to record analysis server (E) (8.), and the record data that concentrate in the record analysis server (E) utilize recording analysing program to be analyzed automatically and statistics, and generate record analysis report (F) (9.).
And the record data of collecting are transferred to record analysis server (E) according to the date and time that the keeper sets from smart mobile phone (A), set under the situation of valid period and after time expired collected in record, can receive the record data of collecting within the valid period.And record analysis server (E) accomplishes record and collects when no longer needing service recorder to collect application program, collects application program through the record that the long-range deletion of record analysis server (E) is installed on the smart mobile phone (A).
Fig. 2 is the precedence diagram of user's set up applications that utilizes user's behavior analysis method of smart mobile phone application program according to the preferred embodiment of the present invention, and is as shown in Figure 2:
For the record data of collecting specific operation system smart mobile phone occupation mode convene record to collect application program user (S201) through the Internet; Use the user of corresponding operating system of application program to collect application program voluntarily for service recorder; Fill in the application that provides on the webpage, apply to become user (S202).
The keeper examines the qualified record of application and authentication and collects application program user (S203), the user (S204) that circular can't authentication simultaneously.
Download and install the required guide information (S205) of record collection application program for applicant's transmission through authentication; The applicant collects application program (S206) according to the download of information record, and the applicant installs record and collects application program (S206) end service on smart mobile phone.
Fig. 3 utilizes the record of user's behavioural analysis system and method for smart mobile phone application program to collect the flow chart of application program operation according to the preferred embodiment of the present invention; As shown in Figure 3; Download and install record and collect application program (S301); Forward user's authentication log-in interface (S302) to, required information (S303) is landed in input, and logon information is transferred to record analysis server (S304).
Through record analysis server authentication (S305), can't notify relevant user (S306) during authentication, forward login page again to and login.
Accomplish after the authentication record through landing program and collect application program and bring into operation (S307), the collection (S308) of application program backstage running always and executive logging data before the user opens certain menu collected in the record of operation.
Application program service collected in record through running background, reduces the inconvenience of smart mobile phone user when using other programs of smart mobile phone.
Fig. 4 is the flow chart that passes through application program collection and transmission log data that utilizes user's behavioural analysis system and method for smart mobile phone application program according to the preferred embodiment of the present invention; As shown in Figure 4; Record collection application program was normally moved (S401) after installation record collection application program was also accomplished and landed on the smart mobile phone, and the record collection application program of operation was collected record data and can be presented at picture (S402) with the mode on backstage always before the user opens certain menu.When collecting smart mobile phone use mode record data; In order to protect user's privacy; Automatically collect the personal data such as file content, image data, personal credit card information of address book except protection smart mobile phone user individual privacy, schedule, dialog context, short message, document that user oneself makes and storage smart mobile phones such as the reason use pattern that the application program that is provided with on menu (Menu) that regularly uses on the smart mobile phone and function, the smart mobile phone key frame and menu, the cpu usage of smart mobile phone, internal memory use amount, battery consumption, wireless network traffic, smart mobile phone make a mistake and user's behavioural analysis (Behavior), the required whole record data of usability evaluation (Usability).
The record of running background is collected application program and is presented at (S403) on the smart mobile phone picture in order to transmit data behind the collection record data to a certain degree, moves to record and collects the application program key frame and prepare transmission log data (S404).
Confirm to be transferred to the collection record data (S405) of record analysis server; If the record data that do not have to transmit are to forward key frame to; Make record collect application program running background again, write down collection picture data transmission (S407) if forward to through " transmission " menu when the transmission log data are arranged.
As when being reluctant to transmit the record data of collection; Return record collection picture data transmission and cause transmission once more; The record data of collecting when confirming transmission are transferred to record analysis server (S409); Like network or communication failure and during bust this in time circular give user (S412)), move to transmits page in order to transmit again.Can confirm through information after transmission is accomplished, be transformed into automatically after the end of transmission key frame (S413) and again the running background record collect application program.
When the collection record data are transferred to the record analysis server; The keeper can the setting recording data collection during, acquisition time, transmission date, time etc., the transmission method on the smart mobile phone has the user identical with above-mentioned situation to carry out the manual transmission means of specific behavior and carries out the automatic transmission means of said process through Automatic Program.Said process just is as the criterion with manual transmission means for implementation of the present invention is described more specifically and sets forth.
Fig. 5 utilizes the affirmation of user's behavioural analysis system and method for smart mobile phone application program to write down the flow chart of collecting application program running state according to the preferred embodiment of the present invention; As shown in Figure 5; The record that is installed on the smart mobile phone is collected application program through wireless network and the interlock of record analysis server; Collect whether normally operation of application program through record analysis server monitoring record; After application program operation (S501) collected in record, the time that the record analysis server is set according to the keeper was the operation (S502) that application program collected in the cycle request record.Collect the operation of application program according to record, if record analysis server record and preserve the normal operation invitation time and the result (S504) of normal operation when application program is normally moved.
Record collects that application program stops or smart mobile phone power-off etc. is former thereby can't normally move the time; The application program termination time collected in record and reason can be recorded in (S505) in the record analysis server; And circulate a notice of to write down the content (S506) of collecting the application program outage to the user automatically with modes such as note, instant messages, mails; After the user confirms circular information (S507), rerun record and collect application program (S508).
After the application program of collecting record reruns, time that the record analysis server for saving reruns and result (S509).
As above with the mode of example the user's behavior analysis method according to smart mobile phone application program of the present invention has been described with reference to accompanying drawing.But, it will be appreciated by those skilled in the art that user's behavior analysis method of the smart mobile phone application program that proposes for the invention described above, can also on the basis that does not break away from content of the present invention, make various improvement.Therefore, protection scope of the present invention should be confirmed by the content of appending claims.

Claims (10)

1. user's behavior analysis method of a smart mobile phone application program may further comprise the steps:
Convene the smart mobile phone record to collect application program person;
The personal information that applicant's input authentication is required;
The keeper confirms authentication after applicant's personal information;
, the applicant through authentication collects application information for but providing Download History;
The applicant is the smart mobile phone installation record collection application program of oneself according to information;
Log is collected application program and is logined;
Collect the normal startup of application program for the record of confirming to install on the record analysis server and whether regularly implement monitoring;
As write down and collect application program is sent short message when normally not starting to the user stage; The user confirms to rerun record collection application program after the note;
The record of running background is collected application program and is collected record data;
Whether the record data of confirm collecting normal transmission;
The record data of collecting are transferred to the record analysis server;
The record data that the record analysis server is collected analytic statistics automatically under corresponding program;
The data of analyzing generate report automatically.
2. user's behavior analysis method as claimed in claim 1, wherein,
Application program collected in said record is one of operation system of smart phone application program that is used for kitchen table operating system, i Phone operating system, microsoft operation system, Saipan operating system, BADA operating system, JAVA operating system.
3. user's behavior analysis method as claimed in claim 1, wherein,
Whether normally the record of installing on the remote real-time monitoring smart mobile phone collects application program operation, and the preservation management data of long-range deletion application program.
4. user's behavior analysis method as claimed in claim 1, wherein,
If send note, instant note, mail notification user when the application program irregular operating collected in record automatically.
5. user's behavior analysis method as claimed in claim 1, wherein,
Record data are collected application program running background always before the user opens specific function.
6. user's behavior analysis method as claimed in claim 1, wherein,
When collecting with the transmission log data, by the keeper through during record data be set collect, record data acquisition time, record data transmit date, record data transmission time, data mode, size of data, host-host protocol.
7. user's behavior analysis method as claimed in claim 1, wherein,
When collecting smart mobile phone use mode record data; In order to protect user's privacy; Automatically collect the personal data such as file content, image data, personal credit card information of address book except protection smart mobile phone user individual privacy, schedule, dialog context, short message, document that user oneself makes and storage smart mobile phones such as the reason use pattern that the application program that is provided with on the menu that regularly uses on the smart mobile phone and function, the smart mobile phone key frame and menu, the cpu usage of smart mobile phone, internal memory use amount, battery consumption, wireless network traffic, smart mobile phone make a mistake and user's behavioural analysis, the required whole record data of usability evaluation.
8. user's behavior analysis method as claimed in claim 1, wherein,
The record data of collecting in the record analysis server utilize the automatic analytic statistics of routine analyzer, and generate analysis result information.
9. user's behavior analysis method as claimed in claim 1, wherein,
The signal strength signal intensity record data of GPS location in the record data of utilize collecting, LBS (Location Based Service) data, Wi-Fi, 3G, 4G are used to set up that communication company's transferring equipment is set up or management such as maintenance.
10. user's behavior analysis method as claimed in claim 1, wherein,
But record data such as the user's behavioural analysis in the use of IT products such as the e-book of collection set up applications, net book, notebook computer, mobile TV, functional mobile phone, usability evaluation, use pattern analysis.
CN2011100852436A 2011-04-06 2011-04-06 User behavior analysis method of smart mobile phone application Pending CN102739838A (en)

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