CN102739796A - Terminal ad loading method based on media cloud platform - Google Patents
Terminal ad loading method based on media cloud platform Download PDFInfo
- Publication number
- CN102739796A CN102739796A CN2012102298482A CN201210229848A CN102739796A CN 102739796 A CN102739796 A CN 102739796A CN 2012102298482 A CN2012102298482 A CN 2012102298482A CN 201210229848 A CN201210229848 A CN 201210229848A CN 102739796 A CN102739796 A CN 102739796A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- terminal
- cloud platform
- wireless
- field
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a terminal ad loading method based on a media cloud platform, a method that ad terminals access internet via a wireless media gateway and acquire audio and video ad files from a media cloud platform server for local display or play. The method is characterized by comprising steps that: the wireless media gateway registers on the media cloud platform server and a remote execution program is loaded; the ad terminals access the wireless media gateway and acquire permission to access the cloud platform server, and configuration of wireless local area network is completed; the ad terminals acquire different ad files from the cloud platform server via the wireless media gateway for local play and display; and the ad terminals carry out point-to-point wireless exchange towards the acquired different ad files so as to update the displayed ads or the played ads.
Description
Technical field:
The present invention relates to the ad distribution and the loading at distributed advertisement terminal, the terminal advertisement that more particularly is based on medium cloud platform loads, shows, upgrades and management.
Background technology
Along with electronic information, development of internet technology, produced various new media.A kind of like this new media system is arranged, and it has a large amount of web advertisements terminal that is distributed in various places or zone and forms.Web advertisement terminal obtains the ad content of server through network, particularly the Internet.In order to save network cost, the Internet is inserted through a shared gateway or wireless router in a plurality of web advertisements terminal.But for the video class advertisement, particularly high definition class video ads when each advertisement terminal need load the different advertisement content, need take a large amount of transport overheads and bandwidth resources, will cause network blockage when problem is serious, and advertisement loads to be interrupted.
Summary of the invention
The present invention seeks to overcome the prior art deficiency; A kind of terminal advertisement loading method based on medium cloud platform is provided; It can reduce between the advertisement terminal, the Network Transmission expense between advertisement terminal and the Platform Server; Under limited bandwidth resources, realize the quick loading of high definition advertisement video.
Method of the present invention realizes through following scheme:
A kind of terminal advertisement loading method based on medium cloud platform inserts the Internet and obtains the method that the audio frequency and video promotional literature carries out local demonstration or plays from medium cloud Platform Server through the wireless medium gateway for the advertisement terminal, it is characterized in that, comprises step:
The wireless medium gateway is at the registration of medium cloud Platform Server and the load step of long-range executive program;
The advertisement terminal is inserted the wireless medium gateway and is obtained the authority of visit cloud Platform Server and accomplish the WLAN configuration step;
This locality broadcast and step display are carried out through the different promotional literatures that the wireless medium gateway obtains from the cloud Platform Server respectively in the advertisement terminal;
The advertisement step that point-to-point switched wireless is play or shown to upgrade is carried out with acquired different promotional literatures in the advertisement terminal.
As optimization; The advertisement terminal is pooled to ad playing inventory in wireless medium gateway local storage and the formative region with acquired different promotional literatures are wireless respectively, and the wireless medium gateway carries out the advertisement terminal map information table of different promotional literature switched wireless for its advertisement playing file of each advertisement terminal distribution or formation needs according to ad playing inventory in the territory.Carry out point-to-point promotional literature switched wireless according to advertisement terminal map information table.And in the switched wireless process, the packet of the promotional literature that each advertisement terminal is reciprocal with both direction is incorporated in the frame turnaround sequence to be transmitted.
For being incorporated in the frame turnaround sequence, the packet that realizes the promotional literature that both direction is reciprocal transmits; The present invention will transform traditional CTS control frame; Based on additional first field in the CTS control frame end in 802.11 standard agreements and second field, wherein first field data of appending transmission in order to expression receive direction transmit leg need the time field of busy channel; The check code that second field generates to first field in order to expression.Carry out acquired different promotional literatures in the switched wireless process at the advertisement terminal, and transmit leg sends the RTS frame to the recipient earlier, and the receive direction transmit leg sends and added the CTS control frame of first field and second field; In the time that first field of this CTS control frame is represented, transmit leg and recipient send a Frame to the other side respectively at least.
Distinguishing feature of the present invention and effect comprise:
1). an advertisement radio play local area network (LAN) has been formed jointly through the wireless medium gateway in a plurality of advertisements terminal.After advertisement terminal loaded once this ad content from the cloud Platform Server, other advertisement terminal in the local area network (LAN) need not to have reduced wide demand of external guipure and load from the cloud Platform Server again;
2). when advertisement radio play local area network (LAN) carried out the ad content exchange, the packet of the promotional literature that both direction is reciprocal was incorporated in a frame turnaround sequence, has reduced the transport overhead of Intranet, was fit to the identical wireless medium gateway of more advertisement terminals share;
3). centralized control and point-to-point exchange: the wireless medium gateway is in the present invention; It is the concentrated buffer memory center of an ad content; Simultaneously also be the input control centre of advertisement in this local area network (LAN), but what adopt between the advertisement terminal is direct point-to-point exchange, has improved the efficient of exchange.
Description of drawings:
Fig. 1 is the novel media system structural representation based on medium cloud platform;
Fig. 2 loads schematic flow sheet for terminal advertisement of the present invention;
Fig. 3 is new and old CTS control frame form comparison diagram.
Embodiment
With reference to figure 1, shown a kind of novel media system structure based on medium cloud platform.This system is made up of a large amount of advertisement terminals, and the Internet is inserted through the wireless medium gateway in these advertisement terminals, and connection medium cloud Platform Server obtains the ad content that needs demonstration.Ad content comprises sound, video, literal etc.Their shared identical wireless medium gateways of advertisement terminal in identical perhaps adjacent areas.Advertisement terminal and wireless medium gateway are formed a WLAN.The wireless medium gateway is used to that the advertisement terminal provides the Internet to insert, orientation is connected to medium cloud Platform Server, centralized stores and distribution, the input strategy execution of data wireless switching center, advertisement endpoint registration and the authentication of performance WLAN, management, promotional literature.Medium cloud Platform Server then is used to provide whole ad distribution, management, advertisement loading service, all management etc. at advertisement terminals.
With reference to figure 2, be the terminal advertisement loading method based on medium cloud platform of the present invention, at first the wireless medium gateway registration is obtained medium cloud Platform Server insertion authority and receiving control information to medium cloud platform service;
Then, the wireless medium gateway loads the long-range executive program from medium cloud Platform Server, accomplishes basic network configuration and service configuration, so that the wireless medium gateway can orientation be connected to the cloud Platform Server, carries out the mutual of data and control signal;
Wireless medium gateway is inserted at each advertisement terminal, according to the response of wireless medium gateway with require to accomplish local configuration, inserts the authority of cloud Platform Server and accomplishes the WLAN configuration obtaining;
During each advertisement terminal first carrying advertisement,, obtain up-to-date promotional literature through wireless medium gateway access cloud Platform Server.Under the preferred version, but can the advertisement terminal, the wireless medium gateway at least wherein sets every time period at a distance from a fixing or dynamic adjustments, visits the cloud Platform Server automatically, accomplishes once obtaining of ad content newly.
Because the advertisement terminal is the advertisements of dynamic play difference.After accomplishing first advertisement loading, store at each advertisement terminal wireless respectively wireless medium gateway local that is pooled to of different promotional literatures (can be the summary info of promotional literature, and be not necessarily whole ad contents) separately.Ad playing inventory in the wireless medium gateway formative region.In the time period; In 30 minutes, perhaps (specifically decide) the wireless medium gateway will carry out different promotional literature switched wireless according to ad playing inventory in the territory that is pooled to for its advertisement playing file of each advertisement terminal distribution or formation needs advertisement terminal map information table in 1 hour according to advertisement putting mechanism.Wherein, The wireless medium gateway can directly wirelessly be its advertisement playing file of each advertisement terminal distribution, accomplishes the loading of next promotional literature, and each wireless medium gateway directly obtains file from the wireless medium gateway in this scheme; With the load that strengthens the wireless medium gateway, characteristics are that management is simple.In the preferred version, adopt the wireless medium gateway will carry out the advertisement terminal map information table of different promotional literature switched wireless according to ad playing inventory formation needs in the territory that is pooled to.The wireless medium gateway notifies needs to carry out the advertisement terminal of promotional literature exchange respectively according to this map information table.
The advertisement terminal is according to the notice of wireless medium gateway; When playing the promotional literature that has loaded; According to the notice configuration network; And with this advertisement terminal is point-to-point is connected (can be the wireless direct-connected of advertisement terminal, also can be through the designated lane of wireless medium gateway for its distribution, and the Guangdong and Guangxi Provinces end that comes to an end is set up quick interactive link) and carry out the wireless files exchange.In the exchange process, the packet of the promotional literature that the advertisement terminal is reciprocal with both direction is incorporated in the frame turnaround sequence to be transmitted.With reference to figure 3, be new and old CTS control frame form comparison diagram.The present invention is to improving based on the CTS control frame in 802.11 standard agreements; Wherein additional first field in CTS control frame end and second field, wherein first field data of appending transmission in order to expression receive direction transmit leg need the time field of busy channel; The check code that second field generates to first field in order to expression.Carry out acquired different promotional literatures in the switched wireless process at the advertisement terminal, and transmit leg sends the RTS frame to the recipient earlier, and the receive direction transmit leg sends and added the CTS control frame of first field and second field; In the time that first field of this CTS control frame is represented, transmit leg and recipient send a Frame to the other side respectively at least.Like this, transport overhead can be lowered, the efficient of exchange can be improved simultaneously.
After the promotional literature exchange in advertisement terminal was accomplished, the advertisement terminal loaded this document, prepares this broadcast.When needs obtain next promotional literature; Request is at first sent to the wireless medium gateway in the advertisement terminal, and the wireless medium gateway notifies needs to carry out the advertisement terminal that promotional literature exchanges respectively according to this map information table then, repeats above-mentioned steps and promptly can realize the contact advertisement putting at each advertisement terminal; And do not need to obtain from medium cloud Platform Server at every turn; Avoided repeating loading, realized the wireless local content, once loaded the recycling effect.
Claims (6)
1. the terminal advertisement loading method based on medium cloud platform inserts the Internet and obtains the method that the audio frequency and video promotional literature carries out local demonstration or plays from medium cloud Platform Server through the wireless medium gateway for the advertisement terminal, it is characterized in that, comprises step:
The wireless medium gateway is at the registration of medium cloud Platform Server and the load step of long-range executive program;
The advertisement terminal is inserted the wireless medium gateway and is obtained the authority of visit cloud Platform Server and accomplish the WLAN configuration step;
This locality broadcast and step display are carried out through the different promotional literatures that the wireless medium gateway obtains from the cloud Platform Server respectively in the advertisement terminal;
The advertisement step that point-to-point switched wireless is play or shown to upgrade is carried out with acquired different promotional literatures in the advertisement terminal.
2. the terminal advertisement loading method based on medium cloud platform as claimed in claim 1; It is characterized in that; Carry out acquired different promotional literatures in the switched wireless process at the advertisement terminal, and the packet of the promotional literature that each advertisement terminal is reciprocal with both direction is incorporated in the frame turnaround sequence to be transmitted.
3. according to claim 1 or claim 2 the terminal advertisement loading method based on medium cloud platform is characterized in that, also comprises:
The advertisement terminal is pooled to ad playing inventory in wireless medium gateway local storage and the formative region with acquired different promotional literatures are wireless respectively, and the wireless medium gateway carries out the advertisement terminal map information table of different promotional literature switched wireless for its advertisement playing file of each advertisement terminal distribution or formation needs according to ad playing inventory in the territory.
4. the terminal advertisement loading method based on medium cloud platform as claimed in claim 3 is characterized in that point-to-point promotional literature switched wireless is carried out according to advertisement terminal map information table in each advertisement terminal.
5. the terminal advertisement loading method based on medium cloud platform as claimed in claim 3; It is characterized in that; CTS control frame that mutual wireless telecommunications adopt is carried out based on additional first field in the CTS control frame end in 802.11 standard agreements and second field in each advertisement terminal, and wherein first field data of appending transmission in order to expression receive direction transmit leg need the time field of busy channel; The check code that second field generates to first field in order to expression.
6. the terminal advertisement loading method based on medium cloud platform as claimed in claim 4; It is characterized in that; Carry out acquired different promotional literatures in the switched wireless process at said advertisement terminal; Transmit leg sends the RTS frame to the recipient earlier, and the receive direction transmit leg sends and added the CTS control frame of first field and second field; In the time that first field of this CTS control frame is represented, transmit leg and recipient send a Frame to the other side respectively at least.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012102298482A CN102739796A (en) | 2012-07-02 | 2012-07-02 | Terminal ad loading method based on media cloud platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012102298482A CN102739796A (en) | 2012-07-02 | 2012-07-02 | Terminal ad loading method based on media cloud platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102739796A true CN102739796A (en) | 2012-10-17 |
Family
ID=46994567
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2012102298482A Pending CN102739796A (en) | 2012-07-02 | 2012-07-02 | Terminal ad loading method based on media cloud platform |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102739796A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106779823A (en) * | 2016-11-30 | 2017-05-31 | 天脉聚源（北京）科技有限公司 | The display methods and device of advertisement |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1901504A (en) * | 2006-06-30 | 2007-01-24 | 华中科技大学 | Data dispatching method of stream medium request broadcast system |
| CN101140652A (en) * | 2006-09-08 | 2008-03-12 | 东元电机股份有限公司 | Hierarchy type advertisement broadcasting system and method thereof |
| CN101237338A (en) * | 2007-02-02 | 2008-08-06 | 李须真 | System and method for distributing information to building visual inter-speaking system via network |
| CN102227892A (en) * | 2009-12-24 | 2011-10-26 | 华为终端有限公司 | Method, device and system for delivering advertisement |
| CN102307216A (en) * | 2011-03-15 | 2012-01-04 | 陈建国 | Peer-to-peer (P2P) stream media broadcast method and system for multimedia telephone |
| CN102377694A (en) * | 2010-08-06 | 2012-03-14 | 鸿富锦精密工业（深圳）有限公司 | Streaming media gateway and method for providing streaming media service by using streaming media gateway |
-
2012
- 2012-07-02 CN CN2012102298482A patent/CN102739796A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1901504A (en) * | 2006-06-30 | 2007-01-24 | 华中科技大学 | Data dispatching method of stream medium request broadcast system |
| CN101140652A (en) * | 2006-09-08 | 2008-03-12 | 东元电机股份有限公司 | Hierarchy type advertisement broadcasting system and method thereof |
| CN101237338A (en) * | 2007-02-02 | 2008-08-06 | 李须真 | System and method for distributing information to building visual inter-speaking system via network |
| CN102227892A (en) * | 2009-12-24 | 2011-10-26 | 华为终端有限公司 | Method, device and system for delivering advertisement |
| CN102377694A (en) * | 2010-08-06 | 2012-03-14 | 鸿富锦精密工业（深圳）有限公司 | Streaming media gateway and method for providing streaming media service by using streaming media gateway |
| CN102307216A (en) * | 2011-03-15 | 2012-01-04 | 陈建国 | Peer-to-peer (P2P) stream media broadcast method and system for multimedia telephone |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106779823A (en) * | 2016-11-30 | 2017-05-31 | 天脉聚源（北京）科技有限公司 | The display methods and device of advertisement |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US9451514B1 (en) | Methods and apparatus for efficiently communicating time varying data | |
| JP5752861B2 (en) | Method and apparatus for device discovery | |
| US8468243B2 (en) | Base station apparatus for distributing contents and terminal apparatus for receiving the contents | |
| CN110061871B (en) | Base station opening method and device, computer storage medium and equipment | |
| US20100011110A1 (en) | Mobile terminal to media server connection apparatus, system, and method | |
| KR101622174B1 (en) | Control method of visiting hub, home hub and mobile terminal in virtual group for contents sharing | |
| CN102546775B (en) | Node in CDN (content delivery network) and automatic networking method thereof | |
| CN103907392A (en) | Medium and apparatus for medium access group assignment | |
| CN101365128A (en) | Peer-to-peer network system for synthetic video service | |
| CN102739797A (en) | New medium cloud system | |
| CN103891240A (en) | Method and apparatus for selecting an access method for delivery of media | |
| CN104717603A (en) | Method and system for achieving Bluetooth low-power-consumption networking and supporting convenient interconnection | |
| CN102752748A (en) | Data transmission method and system based on mobile terminal and mobile terminal | |
| CN101981922B (en) | Method and apparatus for software update of terminals in a mobile communication system | |
| CN104540121A (en) | Multimedia on-board equipment content updating system and method | |
| CN108337683A (en) | Cable honeycomb heterogeneous network | |
| CN102724651B (en) | Method, equipment and system for data straight-through processing | |
| CN102273134A (en) | Method, apparatus and system for network device configuration | |
| CN102647704A (en) | Data transmission processing method, base station and system | |
| CN102413429B (en) | Information broadcasting method, system and client based on wireless network identification signal | |
| CN107079271B (en) | Method and system for broadcasting content to smart devices using a dedicated gateway box | |
| CN102158966B (en) | Centralized time slot dispatching method and system | |
| CN106470413A (en) | The processing method and processing device of neighbouring business in multicarrier | |
| CN102739796A (en) | Terminal ad loading method based on media cloud platform | |
| CN112640493A (en) | Indication support for broadcast services |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20121017 |