CN102663615A - System and method for retail coupon promotion by adopting mobile terminal - Google Patents
System and method for retail coupon promotion by adopting mobile terminal Download PDFInfo
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- CN102663615A CN102663615A CN2012100700438A CN201210070043A CN102663615A CN 102663615 A CN102663615 A CN 102663615A CN 2012100700438 A CN2012100700438 A CN 2012100700438A CN 201210070043 A CN201210070043 A CN 201210070043A CN 102663615 A CN102663615 A CN 102663615A
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Abstract
The invention provides a system and a method for retail coupon promotion by adopting a mobile terminal. The system comprises a coupon promotion backstage data center, a merchant coupon two-dimensional code, a merchant terminal, a user mobile terminal and a communication network, wherein a merchant registers with the merchant terminal, releases information of a promotional activity to the coupon promotion backstage data center, and obtains the merchant coupon two-dimensional code; a user uses the mobile terminal to shoot the merchant coupon two-dimensional code and connects the mobile terminal to the backstage data center for verification, then the merchant terminal confirms the verification and thus the coupon application is successfully completed; and when redeeming the coupon, the user operates the mobile terminal to shoot the merchant coupon two-dimensional code and connects the mobile terminal to the backstage data center for verification, then the merchant terminal confirms the verification and thus the coupon redeeming is completed. The system provided by the invention is reliable, effective and low in cost.
Description
Technical field
The present invention relates to retail consumption trade information technical field, more specifically, relate to a kind of portable terminal such as smart mobile phone that adopts to realize the system and method for the retail consumption industry return ticket for promotion of electronization safely and effectively.
Background technology
Along with the development and the increase day by day of people's income of society, people's living standard is progressively improving, and is following, and retail consumption industry also obtains unprecedented development.
When people's daily demand constantly strengthens with consumption, in order to strive for the consumer, adopt various marketing methods between the retail same trade, make competition each other become very fierce.One of most popular marketing tool of businessman is exactly to return certificate.
Businessman's self-control voucher that Dang the cash that businessman is given when returning certificate and being consumers shopping uses, normally the paper certificate of banknote size is stamped the seal of trade company, above to prove the voucher that this trade company sends.
Return certificate and be the rather popular marketing tool of businessman in recent years, for example consumption is full 100 yuan, returns 30 yuan on certificate.After the consumer obtained to return certificate, the corresponding amount of money can deduct when consuming future.It is to increase the frequent customer that trade company adopts the purpose of return ticket for promotion, attracts the consumer to continue the consumption of coming.At present all kinds of retail trade of department stores, restaurant, coffee-house, cake shop, water bar or the like trade company in order to solicit new client, attracts the frequent customer, all returns this marketing methods of certificate and assembles popularity being widely used, and reaches the expansion passenger flow, promotes the purpose of the sales volume.
But present businessman's return ticket for promotion activity has following problem usually:
At first, it is long to return certificate movable setup time, because of returning certificate voucher is made of paper, makes from being designed into printing because of paper certificate voucher, arrive and transports and store, and needs the enterprise planning department etc. of businessman to work out the certificate scheme of returning in advance to department; Just might incur loss through delay the certificate activity of returning if adjust.
Secondly, cost is high, once return the printing of certificate action need a large amount of return the certificate voucher, add transportation, storage and personnel cost, businessman's marketing cost is than higher.
Simultaneously, return the certificate voucher and be unfavorable for that the consumer carries, leave behind easily or lose, expired easily.
At last, a large amount of circulation that returns the certificate voucher made of paper needs to consume a lot of trees, and printing is returned the certificate voucher and expended a lot of energy again, is unfavorable for very much low-carbon environment-friendly.
And on the other hand, China cellphone subscriber reached 1,000,000,000 in 2012, the universal every one can have a machine of mobile phone and the degree of carrying whenever and wherever possible.Particularly, make mobile phone break through this single function of making a phone call, become the mobile intelligent terminal that people carry along with the release of intelligent machine and 3G network.Surfing Internet with cell phone, cell phone reading, mobile phone social networks or the like have all changed people's life.How to utilize modern portable terminal and ICT; It is movable to make the businessman of One's name is legion can carry out not only convenient but also reliable believable return ticket for promotion that can follow-up analysis to vast consumer; Be a very big challenge, need a perfect technical solution.
Summary of the invention
The technical matters that the present invention will solve is the retail trade return ticket for promotion system and method that the trade company for retail consumption industry provides a kind of safe and economic employing portable terminal.
For realizing above-mentioned purpose, one aspect of the present invention provides a kind of system, comprises that return ticket for promotion background data center, merchant tenninal, customer mobile terminal, trade company return certificate two-dimension code and communication network, wherein:
Said return ticket for promotion background data center comprises trade company's administration module, trade safety management module, returns certificate transaction processing module, user management module and central database.
Said trade company administration module is used to manage the merchant information of entering system, comprises name of firm, address, managerial personnel, telephone number etc.
Said trade safety management module is used to set the user and rationally returns the certificate application and return the restriction rule that certificate is exchanged, and issue is returned certificate application identifying code and returned certificate exchange identifying code, thereby guarantees to return the reliability of certificate transaction.
The said certificate transaction processing module of returning is used for handling trade company and returns the certificate action message, receives user's returning the certificate application and return certificate and exchange coupling and the management of returning the certificate action message with trade company in merchants.
Said user management module is used to manage the user profile of entering system, comprises address name, sex, portable terminal telephone number etc.
Said centre data library module is used for the data storage and the backup of system.
Said merchant tenninal is to be used for trade company to return certificate information processed terminal device, comprises trade company's interface module, return ticket for promotion release module, returns the certificate granting and exchanges approval module and statistical effect analysis module.
Said trade company interface module is used for interface display and trade company's interaction process of merchant tenninal client.
Said return ticket for promotion release module is used to handle movable typing, the submit operation of return ticket for promotion of trade company.
Said certificate granting and exchange approval module are used to handle returning the certificate application and returning the certificate exchange of said customer mobile terminal submission.
Said statistical effect analysis module is used for accomplishing trade company and returns the movable data statistic analysis of certificate.
Said customer mobile terminal is the information terminal apparatus that is used for mobile data applications, comprises subscriber interface module, sweeps yard analysis module and return certificate and obtain and exchange the application module.
Said subscriber interface module is used for the interface display and the user interaction process of customer mobile terminal client.
The said yard analysis module of sweeping is used for accomplishing camera focusing and the Image Acquisition of said trade company being returned certificate two-dimension code shooting process, and resolves said trade company and return the information of working out in the certificate image in 2 D code.
The said certificate that returns obtains and exchanges the application module, is used for the message exchange through said communication network and said return ticket for promotion background data center, accomplishes the user and returns the certificate application or return the processing that certificate is exchanged operation.
Said trade company returns the certificate two-dimension code, be encoded recording trade company return the certificate action message by said return ticket for promotion background data center generate by the chequered with black and white rectangle square formation geometric figure of certain rule in plane distribution.
Said communication network is the communication network of said return ticket for promotion background data center and said merchant tenninal and said customer mobile terminal.
In the said system, said trade company returns the two-dimension code that the certificate two-dimension code is based on the QR code system.
In the said system, said customer mobile terminal is a smart mobile phone.
In the said system, said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine or out of Memory terminal device.
In the said system, said merchant tenninal, said customer mobile terminal are connected through mobile communications network with said return ticket for promotion background data center.
According to a further aspect in the invention, also provide a kind of realization the reliable and effective method of returning the certificate application, comprised the following steps: based on said system
Trade company uses merchant tenninal to the registration of return ticket for promotion background data center, submits name of firm, address to, information such as telephone number, contact person;
After trade company's registration, the operation merchant tenninal is communicated by letter with the return ticket for promotion background data center through communication network, issue return ticket for promotion action message;
The return ticket for promotion background data center is that trade company's coding generation is returned the certificate two-dimension code with the movable corresponding trade company of return ticket for promotion, and the confession merchant tenninal shows or prints;
The user uses customer mobile terminal to the registration of return ticket for promotion background data center, submits user profile such as subscriber directory number and sex, age, income to;
Behind the customer consumption, the operation customer mobile terminal is taken trade company and is returned the certificate two-dimension code, and the code value information of parsing is sent the return ticket for promotion background data center through communication network;
The return ticket for promotion background data center receives data, then customer mobile terminal is carried out Data Matching through the code value of communication network transmission and the return ticket for promotion activity by the merchant tenninal issue in the central database;
Data are verified according to the transaction controlling mechanism in the return ticket for promotion background data center; Data after the checking are returned merchant tenninal through communication network; Trade company's operation merchant tenninal is according to the customer consumption volume and return the certificate active rule, confirms to provide the certificate that returns of respective numbers, returns certificate information and delivers to customer mobile terminal through communication network; Return certificate granting success, trade company waits for that the user returns certificate and exchanges;
When the user carried out the return ticket for promotion exchange, the user operated the return ticket for promotion two-dimension code that customer mobile terminal is taken trade company, through resolving coded data, through the communication network data transmission, submitted to the application of return ticket for promotion background data center and returned the certificate exchange;
Return ticket for promotion background data center inspection user's the certificate that returns is exchanged code value and is provided the coupling of returning certificate with trade company, through the checking of transaction risk controlling mechanism, returns then and exchanges sequence number and exchange identifying code at random to merchant tenninal;
Merchant tenninal receives authorization information; Trade company's operation merchant tenninal is returned certificate and is exchanged affirmation; Carry out exchanges data with the return ticket for promotion background data center through communication, confirm that the user that the scene takes place returns the exchange sequence number and exchange identifying code that certificate is exchanged operation, the user successfully exchanges and returns certificate;
At last, trade company is through statistical effect function, the statistical study that draws this return ticket for promotion activity effect.
In the said method, also comprise step: after returning the completion of certificate exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
In the said method, also comprise step: trade company through the return ticket for promotion background data center, provides the user feedback questionnaire to applying for and having exchanged and returned the preferential user of certificate, and the investigation user is to the suggestion of return ticket for promotion.
This system and method can provide omnibearing modern return ticket for promotion solution for the trade company of various retail consumption industries, and it has the following advantages:
1, convenient credible
The present invention has realized the combination of planar bar code technology, portable terminal and retail return ticket for promotion; Make the safety that yard analysis module can utilize two-dimension code and return ticket for promotion background data center to provide of sweeping on the portable terminal support, become safe and reliable return ticket for promotion and use.The consumer is easy to carry, and the cycle of businessman's issue return ticket for promotion is very short, can issue at any time, and all be very convenient for businessman and user.
2, economic environmental protection
Because the present invention adopts the record of portable terminal completion return ticket for promotion operation and appraises and decides, a large amount of certificate vouchers that returns made of paper no longer need print in businessman, greatly reduces businessman's cost.On the other hand, use paper less, protected trees again, saved Environmental costs.
3, be widely used
The present invention can be used to various manufacturers and businessman's return ticket for promotion uses, and for example consumes brand vendor, food and drink, department stores, supermarket or the like.
Description of drawings
Fig. 1 is the Organization Chart that adopts the retail trade return ticket for promotion system of portable terminal.
Fig. 2 is the process flow diagram one that adopts the retail trade return ticket for promotion method of portable terminal.
Fig. 3 is the flowchart 2 that adopts the retail trade return ticket for promotion method of portable terminal.
Fig. 4 is the flow chart 3 that adopts the retail trade return ticket for promotion method of portable terminal.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing, to the retail return ticket for promotion system and method further explain of a practical implementation case according to the present invention.Should be appreciated that concrete example described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The retail dealer is under the competition situation of more and more fierce, and the existing certificate mode operating cost of returning made of paper is high, and effect is bad, and problem is a lot of in consumer's use.
The present invention has effectively utilized portable terminal technology and planar bar code technology, through return ticket for promotion background data center system, a kind of return ticket for promotion system based on portable terminal that can be used by many retail trade trade companies and consumers in general of realizing is provided.
As shown in Figure 1.This system mainly is made up of following components: comprise that return ticket for promotion background data center, merchant tenninal, customer mobile terminal, trade company return certificate two-dimension code and communication network, wherein:
Return ticket for promotion background data center 105 comprises trade company's administration module 504, trade safety management module 505, returns certificate transaction processing module 502, user management module 503 and central database 501.
Trade company's administration module 504 is used to manage the merchant information that comprises name of firm, address, managerial personnel, telephone number etc. that the certificate system is originally returned in entering.
Trade safety management module 505 is used to set the restriction rule that the user rationally returns certificate application and exchange, issues transaction sequence number, exchange trading sequence number and exchanges identifying code at random, thereby guarantee the reliability of transaction.
Return certificate transaction processing module 502, be used for handling trade company and return certificate information, receive user's returning the certificate application and returning certificate exchange coupling and management in merchants.
Centre data library module 501 is used for the data storage and the backup of system.
Trade company's interface module 401 is used for interface display and trade company's interaction process of merchant tenninal client.
Return ticket for promotion release module 402 is used to handle the movable typing of the return ticket for promotion of trade company, the processing of submit operation.
Statistical effect analysis module 404 is used to accomplish trade company and returns the movable data statistic analysis of certificate.
Customer mobile terminal 103 is the information terminal apparatus that are used for mobile data applications, comprise subscriber interface module 301, sweep yard analysis module 302 and return certificate obtain and exchange the application module 303.
Sweep yard analysis module 302, be used for accomplishing camera focusing and the Image Acquisition of trade company being returned certificate two-dimension code 101 shooting process, and resolve trade company and return the information of working out in the certificate image in 2 D code.
Return certificate and obtain and exchange application module 303, be used for, accomplish the user and return the certificate application or return the processing that certificate is exchanged operation through the message exchange of communication network 102 with return ticket for promotion background data center 105.
Trade company returns certificate two-dimension code 101, be encoded recording trade company return certificate information by said return ticket for promotion background data center generate by the chequered with black and white rectangle square formation geometric figure of certain rule in plane distribution.
An embodiment according to the return ticket for promotion system and method for portable terminal of the present invention; Return ticket for promotion release module 402 in trade company's operation merchant tenninal 104 is returned the issue of certificate, and distributing data is through communication network 102; Deliver to return ticket for promotion background data center 105; Produce one and return certificate two-dimension code 101 with unique relevant trade company of trade company by returning certificate transaction processing module 502, and in merchant tenninal 104 demonstrations and printing, trade company waits for that user applies returns certificate;
The user uses customer mobile terminal to the registration of return ticket for promotion background data center, submits user profile such as subscriber directory number and sex, age, income to;
Return ticket for promotion background data center 105 receiving code value informations, Data Matching is carried out in the return ticket for promotion activity of returning in 502 pairs of code values of certificate transaction processing module and the central database 501 by merchant tenninal 104 issues;
Data are verified according to transaction control security mechanism in trade safety management module 505; Data after the checking are returned merchant tenninal 104 through communication network 102; Trade company's operation merchant tenninal 104 affirmations are provided and are returned certificate, and customer mobile terminal 103 demonstrations obtain to return certificate, return certificate granting success; The wait user of trade company exchanges and returns certificate;
When the user returns the certificate exchange; The certificate that returns that the user operates in the customer mobile terminal 103 obtains and exchanges application module 303 and returns certificate and exchange application; Customer mobile terminal 103 is taken trade company and is returned certificate two-dimension code 101, and the code value information of parsing is sent return ticket for promotion background data center 105 through communication network 102;
Return ticket for promotion background data center 105 receiving code value informations return the certificate data of applying for before the customer mobile terminal 103 in 502 pairs of code values of certificate transaction processing module and the central database 501 and carry out Data Matching;
According to the checking of transaction control security mechanism, the data after the checking are returned merchant tenninal 104 through communication network 102 to data in trade safety management module 505, and trade company's operation merchant tenninal 104 affirmations are exchanged and returned certificate, and customer mobile terminal 103 shows that returning certificate exchanges successfully;
At last, trade company is through statistical effect module 404, the statistical study that draws this return ticket for promotion activity effect.
Persons of ordinary skill in the art may appreciate that said trade company returns the two-dimension code that the certificate two-dimension code is based on the QR code system.
Persons of ordinary skill in the art may appreciate that said customer mobile terminal is a smart mobile phone, said merchant tenninal is smart mobile phone, PC, cashier's machine, panel computer and other information terminal apparatus.
Persons of ordinary skill in the art may appreciate that said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine and other information terminal apparatus.
Persons of ordinary skill in the art may appreciate that said merchant tenninal, said customer mobile terminal are connected through mobile communications network with background data center.
Said system can provide a kind of convenient effective method for the return ticket for promotion of retail consumption industry trade company.Adopt this method to carry out the example that is applied as of return ticket for promotion with a kind of medium scale Peking Duck Restaurant at present, describe.
The target of this Peking Duck Restaurant is to hope that client can come to consume more, stablizes the frequent customer through returning certificate, attracts new client.
Adopt method of the present invention, this Peking Duck Restaurant can return certificate through mobile phone, and stimulating customer continues to consume, and can obtain customer subdivision information, and returns the return visit investigation behind the certificate.
At first, this Peking Duck Restaurant marketing manager registers to center, return ticket for promotion backstage through the online of the panel computer in the shop, submits relevant informations such as this restaurant name, address, telephone number, contact person and operation license to.
After this Peking Duck Restaurant registration, the marketing manager just can be through the number of the account and the password of panel computer input Peking Duck Restaurant, and login is returned stock trader family end and issued the return ticket for promotion action message of Peking Duck Restaurant, " 30 yuan on certificate is returned in full 100 yuan of head store consumption ".
After the marketing manager submitted the return ticket for promotion action message to, the return ticket for promotion activity data of Peking Duck Restaurant had just been received at center, return ticket for promotion backstage, and returned the certificate two-dimension code for this Peking Duck Restaurant generates trade company.The Peking Duck Restaurant marketing manager prints trade company and returns the certificate two-dimension code through the stock trader family end of returning of panel computer, and is posted in cashier, client for ease, and the Peking Duck Restaurant waiter also carries this and returns the certificate two-dimension code.
The user has dinner to this Peking Duck Restaurant, consumes 120 yuan, during checkout; Waiter's prompting can be returned certificate by mobile phone, and the user takes out mobile phone in pocket, starts and returns the certificate mobile phone application; That takes that waiter carries returns the certificate two-dimension code, and the mobile phone of identification back data through the user is sent to center, return ticket for promotion backstage and returns the checking of certificate and handle, after the center, backstage is verified; The checking result arrives the panel computer of Peking Duck Restaurant through network, and Peking Duck Restaurant returns the certificate keeper and returning 30 according to this customer consumption amount of money with full 100 " return the certificate rule, return 120 yuan of consumption amount of money place inputs in the end of stock trader family at panel computer; provide 30 yuan of amount of money place inputs returning certificate, submit to then, background system returns certificate and handles; return certificate with regard to the electronics that has obtained 30 yuan during the anti-certificate of user mobile phone is used, mobile phone return the certificate application can inquire about see this 30 yuan return certificate.
The user comes this Peking Duck Restaurant to have a dinner once more, consumes 80 yuan.The user returns the certificate application with mobile phone and returns the certificate exchange during checkout, starts mobile phone and returns the certificate application, is returning 30 yuan of certificate redemption amount place input redemption amount; That takes then that waiter carries returns the certificate two-dimension code, and the mobile phone of identification back data through the user is sent to center, return ticket for promotion backstage and returns the certificate checking, after the checking of center, backstage; The checking result arrives the panel computer of Peking Duck Restaurant through network; Peking Duck Restaurant returns the certificate keeper and returns to choose in the end of stock trader family at panel computer and select the user, then 80 yuan of this user's consumption amount of money place inputs, clicks the user and uses and return 30 yuan on certificate returning certificate redemption amount place; Submit to then, background system affirmation user uses and returns 30 yuan on certificate and record.Like this, the user has successfully used 30 yuan of mobile phones to return certificate, only need pay 50 yuan cash and just can settle accounts.The user can return to inquire about in the certificate application and see that 30 yuan of records that are of use that return certificate, this mobile phone electronic return certificate and accomplish to using smoothly from returning the certificate application at mobile phone.
Like this, this Peking Duck Restaurant has attracted new client through the mobile phone electronic return ticket for promotion, has stablized the frequent customer, has obtained good sale.And, more usefully can understand new patron more accurately through the sales promotion analytic function, be customer service better.
Persons of ordinary skill in the art may appreciate that in said system and only use as an example with the Peking Duck Restaurant return ticket for promotion, and unrestricted.According to other embodiments of the invention, also can be that certificate application, the application of supermarket return ticket for promotion, restaurant return ticket for promotion application etc. are returned in department stores, and the application of the return ticket for promotion of other retail trade.
Based on one aspect of the present invention, the invention also discloses a kind of method that realizes reliable convenient return ticket for promotion application based on portable terminal.Mainly comprise like Fig. 2, Fig. 3, following key step shown in Figure 4:
At first, from step 1001 beginning, businessman's operation merchant tenninal 104 is carried out businessman's registration to return ticket for promotion background data center 105, submits Business Information to, connects step 1002 below;
In step 1002, businessman's operation merchant tenninal 104 is submitted the return ticket for promotion application through communication network 102 to return ticket for promotion background data center 105, connects step 1003 below;
In step 1003, return ticket for promotion background data center 105 is received businessman's return ticket for promotion application, returns certificate two-dimension code 101 for businessman dynamically generates trade company, and through communication network 102 certificate two-dimension code 101 is returned at the face family and send to merchant tenninal 104, connects step 1004 below;
In step 1004, businessman's operation merchant tenninal 104 obtains trade company and returns certificate two-dimension code 101.Trade company is returned certificate two-dimension code 101 be placed on shops cashier position, inside and outside the shop, carry out mobile phone and return the movable propaganda of certificate, connect step 1005 below;
In step 1005, during trade company's return ticket for promotion carried out, trade company waited for that the user consumes, and connects step 2001 below;
In step 2001, the user operates user terminal 103 and carries out user's registration through communication network 102 to return ticket for promotion background data center 105, submits user profile to, connects step 2002 below;
In step 2002, the user is after businessman's consumption, and the return ticket for promotion cell-phone customer terminal scanning trade company in the operation customer mobile terminal 103 returns certificate two-dimension code 101, and certificate is returned in application, connects step 2003 below;
In step 2003; Return ticket for promotion background data center 105 receives the data that customer mobile terminal 103 returns the certificate application; Data release news and mate checking through return certificate transaction processing module and businessman's return ticket for promotion of return ticket for promotion background data center 105; After background data center 105 checkings, 102 notice merchant tenninal 104 users return the certificate application through checking through communication network, connect step 2004 below;
In step 2004, trade company's operation merchant tenninal 104 confirms that the user returns the certificate application, returns certificate and is issued to customer mobile terminal 103 through communication network 102 notices, connects step 2005 below;
In step 2005, the user successfully obtains to return certificate, can arrive the exchange of shops of trade company and return certificate, connects step 2006 below;
In step 2006, during trade company's return ticket for promotion carried out, trade company waited consumer's exchange, connect step 3001 below;
In step 3001, the user arrives shops of trade company once more, and operation customer mobile terminal 103 is selected the certificate that returns that obtains before, prepares sales promotion and exchanges application, connects step 3002 below;
In step 3002, the user operates return ticket for promotion cell-phone customer terminal shooting trade company and returns certificate two-dimension code 101, selects to return the certificate amount of money, submits to the return ticket for promotion background data center and returns certificate exchange application, connects step 3003 below;
In step 3003; Return ticket for promotion background data center 105 receives the user and returns certificate exchange application; The certificate information of returning that obtains before certificate transaction processing module and this user of returning in the return ticket for promotion background data center 105 is mated authentication, user's qualification is verified, after the checking; Notice merchant tenninal 104 can be returned certificate and exchange, and connects step 3004 below;
In step 3004, the operation merchant tenninal 104 affirmation users' of trade company the certificate that returns is exchanged, and connects step 3005 below;
In step 3005, the return ticket for promotion background data center is deducted user's the certificate that returns, and notifies the user to return certificate simultaneously and successfully uses, and finishes to step 3006.
Persons of ordinary skill in the art may appreciate that said method can also comprise the following steps:
After returning the completion of certificate exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
Trade company through the return ticket for promotion background data center, provides the user feedback questionnaire to the user who returns certificate application and exchange, and the user is to returning the suggestion of certificate in investigation.
With tame department stores, the step that it is movable that the form that adopts method of the present invention to return certificate is carried out return ticket for promotion is an example, describes below.
In the whole nation, stand in great numbers in the department stores in the city at present, Market competition, and returning certificate is the most frequently used way of marketing of businessman.Receive condition and limitation of the technology, department stores activity sales promotion is at present returned certificate and need be organized large quantities of personnel, and management is relatively more chaotic, and this certificate mode of returning is bored sky by the people easily, causes the user profile error, and cost is high, and the space has greatly improved.
Adopt the present invention, the smart mobile phone and the trade company that can effectively utilize in people's hand return the certificate two-dimension code, and the return ticket for promotion of accomplishing commodity is movable.
At first, the personnel of this department stores enterprise planning department through PC and browser, open center, return ticket for promotion backstage and register, and submit the market title to, address, telephone number, relevant informations such as contact person and operation license.
After this department stores registration, just can return stock trader family end and issue the return ticket for promotion action message of department stores, for example: " purchase and consumption is returned 50 yuan on certificate for full 100 yuan " through the PC login.
The personnel of department stores enterprise planning department submit to and return the certificate action message, and the return ticket for promotion action message of department stores has just been received at center, return ticket for promotion backstage, and return the certificate two-dimension code for these department stores generate trade company.The personnel of department stores enterprise planning department just can return the certificate two-dimension code through the stock trader family end printing trade company that returns among the PC, are posted in cashier.
The user does shopping to department stores, has bought 688 yuan in an overcoat, and the Shopping Guide has opened receipt; The user holds the shopping receipt and hands over money to cashier, and the cashier points out the user can participate in mobile phone and returns certificate, and the user takes out mobile phone; The startup mobile phone returns certificate and uses, and the trade company of taking cashier returns the certificate two-dimension code, and identification back data are sent to the checking processing that certificate is returned at center, return ticket for promotion backstage through user's mobile phone; Background authentication success, the checking result reaches cashier's machine through network, the cashier returns 50 according to this customer consumption amount of money with full 100 " return the certificate rule; return 688 yuan of consumption amount of money place inputs in the end of stock trader family at panel computer; provide amount of money place and generate 300 yuan automatically returning certificate, the cashier submits to mouse point, and background system returns certificate and handles; return certificate with regard to the electronics that has obtained 300 yuan during the anti-certificate of user mobile phone is used, mobile phone return certificate use can inquire about see this 300 yuan return certificate.
Spent several days, the user comes this department stores shopping once more, has taken a fancy to 388 yuan in an overcoat, and the Shopping Guide has opened receipt, and the user holds the shopping receipt and hands over money to cashier, and waiter points out the user to return the certificate payment by mobile phone electronic.The user takes out mobile phone, starts mobile phone and returns the certificate application, selects to return the certificate redemption option; 300 yuan of certificate redemption amount are returned in input, and the trade company of taking cashier then returns the certificate two-dimension code, and identification back data are sent to the checking processing that certificate is returned at center, return ticket for promotion backstage through user's mobile phone; Verify successfully through network notice cashier's machine after the background authentication that the cashier sees and verify successfully returning stock trader family end, then returns the certificate exchange with regard to selecting; Amount of money place inserts 388 yuan in consumption, simultaneously return certificate amount of money place according to these department stores return the certificate rule, show that returning certificate uses 300 yuan of the amount of money; The cashier confirms errorless; Confirm to return certificate with click and use, system will keep a record on the backstage, and user mobile phone returns the certificate application and receives that is also used 300 yuan of notices of returning certificate simultaneously; This mobile phone returns certificate and accomplishes to using smoothly from returning the certificate application, and returns certificate through mobile phone and use to inquire and return the record that certificate uses.
Like this, these department stores have attracted new client through the mobile phone return ticket for promotion, have consolidated the frequent customer, have reached the purpose of return ticket for promotion.More usefully can pass through the return ticket for promotion background data center, understand and participate in the client who returns certificate, can understand client's feedback through forms such as survey return visits subsequently, improve service better.
Through above description taken together with the accompanying drawings; One of ordinary skill in the art will appreciate that; The present invention has made full use of customer mobile terminal, and trade company returns certificate two-dimension code and merchant tenninal, the security mechanism of utilizing the return ticket for promotion background data center to provide; Reduced the cost and risk of return ticket for promotion effectively, had than the large economy benefit.
Should be noted that and understand, under the situation that does not break away from the desired the spirit and scope of the present invention of accompanying Claim, can make various modifications and improvement the present invention of above-mentioned detailed description.Therefore, the scope of the technical scheme of requirement protection does not receive the restriction of given any specific exemplary teachings.
Claims (8)
1. retail trade return ticket for promotion system and method that adopts portable terminal.This system comprises that return ticket for promotion background data center, merchant tenninal, customer mobile terminal, trade company return certificate two-dimension code and communication network, wherein:
Said return ticket for promotion background data center comprises trade company's administration module, trade safety management module, returns certificate transaction processing module, user management module and central database.
Said trade company administration module is used to manage the merchant information of entering system, comprises name of firm, address, managerial personnel, telephone number etc.
Said trade safety management module is used to set the user and rationally returns the certificate application and return the restriction rule that certificate is exchanged, and issue is returned certificate application identifying code and returned certificate exchange identifying code, thereby guarantees to return the reliability of certificate transaction.
The said certificate transaction processing module of returning is used for handling trade company and returns the certificate action message, receives user's returning the certificate application and return certificate and exchange coupling and the management of returning the certificate action message with trade company in merchants.
Said user management module is used to manage the user profile of entering system, comprises address name, sex, portable terminal telephone number etc.
Said centre data library module is used for the data storage and the backup of system.
Said merchant tenninal is to be used for trade company to return certificate information processed terminal device, comprises trade company's interface module, return ticket for promotion release module, returns the certificate granting and exchanges approval module and statistical effect analysis module.
Said trade company interface module is used for interface display and trade company's interaction process of merchant tenninal client.
Said return ticket for promotion release module is used to handle movable typing, the submit operation of return ticket for promotion of trade company.
Said certificate granting and exchange approval module are used to handle returning the certificate application and returning the certificate exchange of said customer mobile terminal submission.
Said statistical effect analysis module is used for accomplishing trade company and returns the movable data statistic analysis of certificate.
Said customer mobile terminal is the information terminal apparatus that is used for mobile data applications, comprises subscriber interface module, sweeps yard analysis module and return certificate and obtain and exchange the application module.
Said subscriber interface module is used for the interface display and the user interaction process of customer mobile terminal client.
The said yard analysis module of sweeping is used for accomplishing camera focusing and the Image Acquisition of said trade company being returned certificate two-dimension code shooting process, and resolves said trade company and return the information of working out in the certificate image in 2 D code.
The said certificate that returns obtains and exchanges the application module, is used for the message exchange through said communication network and said return ticket for promotion background data center, accomplishes the user and returns the certificate application or return the processing that certificate is exchanged operation.
Said trade company returns the certificate two-dimension code, be encoded recording trade company return the certificate action message by said return ticket for promotion background data center generate by the chequered with black and white rectangle square formation geometric figure of certain rule in plane distribution.
Said communication network is the communication network of said return ticket for promotion background data center and said merchant tenninal and said customer mobile terminal.
2. system according to claim 1 is characterized in that said trade company returns the two-dimension code that the certificate two-dimension code is based on the QR code system.
3. system according to claim 1 is characterized in that said customer mobile terminal is a smart mobile phone.
4. system according to claim 1 is characterized in that, said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine and other information terminal apparatus.
5. system according to claim 1 is characterized in that, said merchant tenninal, said customer mobile terminal are connected through said communication network with said return ticket for promotion background data center.
6. the method based on the realization retail trade return ticket for promotion of the said system of claim 1 comprises the following steps:
Trade company uses merchant tenninal to the registration of return ticket for promotion background data center, submits name of firm, address to, information such as telephone number, contact person;
After trade company's registration, the operation merchant tenninal is communicated by letter with the return ticket for promotion background data center through communication network, issue return ticket for promotion action message;
The return ticket for promotion background data center is that trade company's coding generation is returned the certificate two-dimension code with the movable corresponding trade company of return ticket for promotion, and the confession merchant tenninal shows or prints;
The user uses customer mobile terminal to the registration of return ticket for promotion background data center, submits user profile such as subscriber directory number and sex, age, income to;
Behind the customer consumption, the operation customer mobile terminal is taken trade company and is returned the certificate two-dimension code, and the code value information of parsing is sent the return ticket for promotion background data center through communication network;
The return ticket for promotion background data center receives data, then customer mobile terminal is carried out Data Matching through the code value of communication network transmission and the return ticket for promotion activity by the merchant tenninal issue in the central database;
Data are verified according to the transaction controlling mechanism in the return ticket for promotion background data center; Data after the checking are returned merchant tenninal through communication network; Trade company's operation merchant tenninal is according to the customer consumption volume and return the certificate active rule, confirms to provide the certificate that returns of respective numbers, returns certificate information and delivers to customer mobile terminal through communication network; Return certificate granting success, trade company waits for that the user returns certificate and exchanges;
When the user carried out the return ticket for promotion exchange, the user operated the return ticket for promotion two-dimension code that customer mobile terminal is taken trade company, through resolving coded data, through the communication network data transmission, submitted to the application of return ticket for promotion background data center and returned the certificate exchange;
Return ticket for promotion background data center inspection user's the certificate that returns is exchanged code value and is provided the coupling of returning certificate with trade company, through the checking of transaction risk controlling mechanism, returns then and exchanges sequence number and exchange identifying code at random to merchant tenninal;
Merchant tenninal receives authorization information; Trade company's operation merchant tenninal is returned certificate and is exchanged affirmation; Carry out exchanges data with the return ticket for promotion background data center through communication, confirm that the user that the scene takes place returns the exchange sequence number and exchange identifying code that certificate is exchanged operation, the user successfully exchanges and returns certificate;
At last, trade company is through statistical effect function, the statistical study that draws this return ticket for promotion activity effect.
7. method according to claim 6 is characterized in that, also comprises step:
After returning the completion of certificate exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
8. method according to claim 6 is characterized in that, also comprises step:
Trade company through the return ticket for promotion background data center, provides the user feedback questionnaire to applying for and having exchanged and returned the preferential user of certificate, and the investigation user is to the suggestion of return ticket for promotion.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100700438A CN102663615A (en) | 2012-03-16 | 2012-03-16 | System and method for retail coupon promotion by adopting mobile terminal |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2012100700438A CN102663615A (en) | 2012-03-16 | 2012-03-16 | System and method for retail coupon promotion by adopting mobile terminal |
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| CN102663615A true CN102663615A (en) | 2012-09-12 |
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| CN2012100700438A Pending CN102663615A (en) | 2012-03-16 | 2012-03-16 | System and method for retail coupon promotion by adopting mobile terminal |
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| CN103810616A (en) * | 2012-11-02 | 2014-05-21 | 周世雄 | Method and system for electronic and mobile marketing using unique code means |
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Application publication date: 20120912 |