CN102609864A - Method, device, server and system for releasing advertisements - Google Patents
Method, device, server and system for releasing advertisements Download PDFInfo
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- CN102609864A CN102609864A CN2012100345328A CN201210034532A CN102609864A CN 102609864 A CN102609864 A CN 102609864A CN 2012100345328 A CN2012100345328 A CN 2012100345328A CN 201210034532 A CN201210034532 A CN 201210034532A CN 102609864 A CN102609864 A CN 102609864A
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Abstract
The invention discloses a method for releasing advertisements, which comprises the following steps: A, sending an advertisement acquiring request to an advertisement server by an advertisement releasing device, wherein the request comprises a plurality of numbers of the advertisement space, which need to be shown on an advertisement web interface; B, receiving the advertisement request by the advertisement server, and finding according to the numbers of the advertisement space so as to obtain corresponding advertisement information needing to be displayed and returning the advertisement information to the advertisement releasing device; and C, receiving the advertisement information by the advertisement releasing device, extracting the advertisement information needing to be displayed, and releasing the corresponding advertisement on the advertisement web interface. According to the method for releasing advertisements, the advertisement showing requests of a plurality of advertisement space can be merged into one-time web request, thereby bringing the promotion to the server and network transmission performance. Moreover, the invention also discloses an advertisement releasing device, an advertisement releasing server and an advertisement releasing system.
Description
Technical field
The present invention relates to a kind of advertisement delivery method, especially refer to a kind of method and system that the batch processing issue is carried out in advertisement that be used for, belong to internet arena.
Background technology
Present page ad-request is to adopt each advertisement position to ask advertisement respectively, and there is following problem in this scheme:
1. many requests all need be experienced processes such as three-way handshake at every turn, form a plurality of connections simultaneously, connect thereby take server in a large number
2. there are a large amount of repeating datas between the server and client side, to come and go, thereby increased volume of transmitted data
3. server is repeatedly asked, handles respectively at server end, in processing page advertisement mutual exclusion in logic can more complicated
Summary of the invention
The present invention is directed to the shortcoming of prior art, a kind of advertisement delivery method is provided, this method can be brought server and the less advantage of network transmission performance load.In addition, the invention also discloses a kind of advertisement distributing system, ad distribution device and Advertisement Server.
According to one object of the present invention, the invention provides a kind of advertisement delivery method, comprising:
A, ad distribution device initiate to obtain ad-request to Advertisement Server; Wherein, include a plurality of advertisement position numberings that on the advertisement web interface, need show in this request;
After B, Advertisement Server termination are received said ad-request, search and obtain the corresponding advertising message that should show and return to said ad distribution device according to advertisement position numbering;
C, ad distribution device are received said advertising message, and the advertising message that extraction should show is also carried out the issue of corresponding advertisement on the advertising page face.
Wherein, preferably, before the steps A, also comprise: for all advertisement positions on the advertisement webpage carry out the advertisement position numbering.
Wherein, preferably, in the steps A, specifically comprise:
The ad distribution device uses javascript to initiate to obtain ad-request to said Advertisement Server.
Wherein, preferably, among the step B, specifically comprise:
Advertisement Server carries out poll according to said advertisement position numbering and obtains the advertising message that each advertisement position should show, and uses the REST mode that data are described, and is written in the response traffic;
Wherein, comprised relevant javascript code and Html address in the said advertising message.
Wherein, preferably, among the step C, specifically comprise:
Said ad distribution device is carried out said javascript code and is carried out the demonstration and the issue of corresponding advertisement according to javascript in the said advertising message and Html address.
The present invention has taked after the such scheme, will repeatedly ask to merge into one-time request, and client can significantly reduce the linking number that server produces like this, thereby uses identical number of servers can serve more user.
In addition, the invention also discloses a kind of ad distribution device, comprising:
The ad-request unit is used for initiating to obtain a plurality of ad-request to Advertisement Server; Wherein, include a plurality of advertisement positions numberings that on the advertisement interface, need carry out the advertisement displaying in this request;
The ad distribution unit is used to receive said advertising message, extract the advertising message that should show and the issue of carrying out corresponding advertisement on the advertising page face.
Wherein, preferred construction is also to comprise: the advertisement position numbered cell, all advertisement positions that are used on the webpage carry out the advertisement position numbering.
Wherein, preferred construction is that said ad-request unit is used to use javascript to initiate to obtain ad-request to said Advertisement Server;
Said ad distribution unit is used for javascript and Html address according to said advertising message, carries out said javascript code and carries out the issue of corresponding advertisement.
In addition, the invention also discloses a kind of Advertisement Server, comprising:
Receiving element is used to receive the ad distribution device and initiates to obtain ad-request;
Wherein, include a plurality of advertisement positions numberings that on the advertisement interface, need carry out the advertisement displaying in this request;
The unit is searched in advertisement, be used to receive said ad-request after, obtain the corresponding advertising message that should show of said advertisement position numbering according to advertisement position numbering;
Transmitting element is used for said advertising message is returned to said ad distribution device.
Wherein, preferred construction is that the unit is searched in said advertisement, is used for carrying out poll according to said advertisement position numbering and obtains the advertising message that each advertisement position should show; Wherein, comprised relevant javascript code and Html address in the said advertising message.
In addition, the invention also discloses a kind of advertisement distributing system, comprise aforementioned ad distribution device and Advertisement Server.
The present invention has taked after the such scheme, will repeatedly ask to merge into one-time request, and client can significantly reduce the linking number that server produces like this, thereby uses identical number of servers can serve more user.
And, can also reduce a large amount of repeating datas, be reduced to portion by many parts of identical datas, thereby effectively reduce volume of transmitted data.
And, when the server-side processes advertisement,, handle a plurality of advertisement positions of the same page because being merged into a request, and can handle the relation between the advertisement position effectively, thereby effectively evade the phenomenon of advertisement conflict.
Other features and advantages of the present invention will be set forth in instructions subsequently, and, partly from instructions, become obvious, perhaps understand through embodiment of the present invention.The object of the invention can be realized through the structure that in the instructions of being write, claims and accompanying drawing, is particularly pointed out and obtained with other advantages.
Description of drawings
Below in conjunction with accompanying drawing the present invention is carried out detailed description, so that above-mentioned advantage of the present invention is clearer and more definite.
Fig. 1 is the schematic flow sheet of advertisement delivery method of the present invention;
Fig. 2 is the schematic flow sheet of the embodiment of advertisement delivery method of the present invention;
Fig. 3 is the structural representation of advertisement distributing system of the present invention;
Fig. 4 is the structural representation of ad distribution device of the present invention;
Fig. 5 is the structural representation of Advertisement Server of the present invention.
Embodiment
Present technique has been used following prior art:
The http agreement: HTTP (HTTP, HyperText Transfer Protocol) is to use the most a kind of procotol on the internet.All WWW files all must be observed this standard.
Rest agreement: rest, promptly REST (Representational State Transfer statement sexual state shifts) is a kind of design and development scheme to network application, can reduce the complicacy of exploitation, improves the scalability of system.
Method embodiment one:
Fig. 1 is the schematic flow sheet of advertisement delivery method of the present invention;
As shown in Figure 1, said advertisement delivery method comprises the following steps:
S101: the ad distribution device initiates to obtain ad-request to Advertisement Server; Wherein, include a plurality of advertisement position numberings that on the advertisement web interface, need show in this request;
S102: after the Advertisement Server termination is received said ad-request, search and obtain the corresponding advertising message that should show and return to said ad distribution device according to advertisement position numbering;
S103: the ad distribution device is received said advertising message, and the advertising message that extraction should show is also carried out the issue of corresponding advertisement on the advertising page face.
Wherein, before step S101, also comprise: for all advertisement positions on the advertisement webpage carry out the advertisement position numbering.
And, among the said step S101, specifically comprise:
The ad distribution device uses javascript to initiate to obtain ad-request to said Advertisement Server.
Among the step S102, specifically comprise:
Advertisement Server carries out poll according to said advertisement position numbering and obtains the advertising message that each advertisement position should show, and uses the REST mode that data are described, and is written in the response traffic;
Wherein, comprised relevant javascript code and Html address in the said advertising message.
And, among the step S103, specifically comprise:
Said ad distribution device is carried out said javascript code and is carried out the demonstration and the issue of corresponding advertisement according to javascript in the said advertising message and Html address.
The present invention has taked after the such scheme, will repeatedly ask to merge into one-time request, and client can significantly reduce the linking number that server produces like this, thereby uses identical number of servers can serve more user.
And, can also reduce a large amount of repeating datas, be reduced to portion by many parts of identical datas, thereby effectively reduce volume of transmitted data.
And, when the server-side processes advertisement,, handle a plurality of advertisement positions of the same page because being merged into a request, and can handle the relation between the advertisement position effectively, thereby effectively evade the phenomenon of advertisement conflict.
Method embodiment two:
Fig. 2 is the schematic flow sheet of the embodiment of advertisement delivery method of the present invention;
As shown in Figure 2, said method comprises the following steps:
S201: for each advertisement position is numbered respectively; For example 273,274,280 or the like;
S202:, in required parameter, carry the advertisement position numbering of this ad-request to the Advertisement Server initiation request; P=273 for example, 274,280;
S203: carry out poll according to the advertisement position numbering and obtain the advertising message that each advertisement position should show;
S204: send the advertising message that comprises know clearly relevant javascript and Html;
Specifically comprise: use the REST mode that data are described, be written in the response traffic, comprised relevant javascript and Html in the advertising message.
S205: split out the pairing advertising message of each advertisement position, and carry out relevant javascript code, correspond on the advertisement position separately and show.
Specifically comprise: the ad distribution device is received after the data stream that Advertisement Server returns; It is handled; Split out the pairing advertising message of each advertisement position, and correspond on the advertisement position separately and show, and the relevant javascript code of corresponding execution.
In addition; For preceding signposting,, generally be to send request to Advertisement Server respectively owing to paste before having several; Can take many network bandwidths and server resource like this; For this situation, then can a request be merged in the request of pasting before a plurality of, thereby saved the network bandwidth and server resource.
System embodiment one:
Fig. 3 is the structural representation of advertisement distributing system of the present invention; As shown in Figure 3, said advertisement distributing system comprises: ad distribution device and Advertisement Server, and wherein, said ad distribution device is used for initiating to obtain ad-request to Advertisement Server; Wherein, include a plurality of advertisement position numberings that on the advertisement web interface, need show in this request;
Said Advertisement Server is used for after receiving said ad-request, searches and obtains the corresponding advertising message that should show and return to said ad distribution device according to advertisement position numbering;
Said ad distribution device is used to receive said advertising message, and the advertising message that extraction should show is also carried out the issue of corresponding advertisement on the advertising page face.
Wherein, Fig. 4 is the structural representation of ad distribution device of the present invention; Fig. 5 is the structural representation of Advertisement Server of the present invention.
As shown in Figure 4, said ad distribution device comprises:
The ad-request unit is used for initiating to obtain a plurality of ad-request to Advertisement Server; Wherein, include a plurality of advertisement positions numberings that on the advertisement interface, need carry out the advertisement displaying in this request;
The ad distribution unit is used to receive said advertising message, extract the advertising message that should show and the issue of carrying out corresponding advertisement on the advertising page face;
The advertisement position numbered cell, all advertisement positions that are used on the webpage carry out the advertisement position numbering.
And said ad-request unit is used to use javascript to initiate to obtain ad-request to said Advertisement Server;
Said ad distribution unit is used for javascript and Html address according to said advertising message, carries out said javascript code and carries out the issue of corresponding advertisement.
As shown in Figure 5, said Advertisement Server comprises:
Receiving element is used to receive the ad distribution device and initiates to obtain ad-request;
Wherein, include a plurality of advertisement positions numberings that on the advertisement interface, need carry out the advertisement displaying in this request;
The unit is searched in advertisement, be used to receive said ad-request after, obtain the corresponding advertising message that should show of said advertisement position numbering according to advertisement position numbering;
Transmitting element is used for said advertising message is returned to said ad distribution device.
And the unit is searched in said advertisement, is used for carrying out poll according to said advertisement position numbering and obtains the advertising message that each advertisement position should show; Wherein, comprised relevant javascript code and Html address in the said advertising message.
The present invention has taked after the such scheme, and this system can be with repeatedly asking to merge into one-time request, and client can significantly reduce the linking number that server produces like this, thereby uses identical number of servers can serve more user.
And, can also reduce a large amount of repeating datas, be reduced to portion by many parts of identical datas, thereby effectively reduce volume of transmitted data.
And, when the server-side processes advertisement,, handle a plurality of advertisement positions of the same page because being merged into a request, and can handle the relation between the advertisement position effectively, thereby effectively evade the phenomenon of advertisement conflict.
One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment can be accomplished through the relevant hardware of programmed instruction; Aforesaid program can be stored in the computer read/write memory medium; This program the step that comprises said method embodiment when carrying out; And aforesaid storage medium comprises: ROM (read-only memory) (Read Only Memory; Abbreviation ROM), various media that can be program code stored such as RAS (Random Acess Memory is called for short RAM), magnetic disc, terminal phone software or CD.
What should explain at last is: the above is merely the preferred embodiments of the present invention; Be not limited to the present invention; Although the present invention has been carried out detailed explanation with reference to previous embodiment; For a person skilled in the art, it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement.All within spirit of the present invention and principle, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (11)
1. advertisement delivery method comprises:
A, ad distribution device initiate to obtain ad-request to Advertisement Server; Wherein, include a plurality of advertisement position numberings that on the advertisement web interface, need show in this request;
After B, Advertisement Server termination are received said ad-request, search and obtain the corresponding advertising message that should show and return to said ad distribution device according to advertisement position numbering;
C, ad distribution device are received said advertising message, and the advertising message that extraction should show is also carried out the issue of corresponding advertisement on the advertising page face.
2. advertisement delivery method according to claim 1 is characterized in that, before the steps A, also comprises: for all advertisement positions on the advertisement webpage carry out the advertisement position numbering.
3. advertisement delivery method according to claim 1 and 2 is characterized in that, in the steps A, specifically comprises:
The ad distribution device uses javascript to initiate to obtain ad-request to said Advertisement Server.
4. advertisement delivery method according to claim 3 is characterized in that, among the step B, specifically comprises:
Advertisement Server carries out poll according to said advertisement position numbering and obtains the advertising message that each advertisement position should show, and uses the REST mode that data are described, and is written in the response traffic;
Wherein, comprised relevant javascript code and Html address in the said advertising message.
5. advertisement delivery method according to claim 4 is characterized in that, among the step C, specifically comprises:
Said ad distribution device is carried out said javascript code and is carried out the demonstration and the issue of corresponding advertisement according to javascript in the said advertising message and Html address.
6. ad distribution device comprises:
The ad-request unit is used for initiating to obtain a plurality of ad-request to Advertisement Server; Wherein, include a plurality of advertisement positions numberings that on the advertisement interface, need carry out the advertisement displaying in this request;
The ad distribution unit is used to receive said advertising message, extract the advertising message that should show and the issue of carrying out corresponding advertisement on the advertising page face.
7. ad distribution device according to claim 6 is characterized in that, also comprises: the advertisement position numbered cell, all advertisement positions that are used on the webpage carry out the advertisement position numbering.
8. ad distribution device according to claim 6 is characterized in that, said ad-request unit is used to use javascript to initiate to obtain ad-request to said Advertisement Server;
Said ad distribution unit is used for javascript and Html address according to said advertising message, carries out said javascript code and carries out the issue of corresponding advertisement.
9. Advertisement Server comprises:
Receiving element is used to receive the ad distribution device and initiates to obtain ad-request;
Wherein, include a plurality of advertisement positions numberings that on the advertisement interface, need carry out the advertisement displaying in this request;
The unit is searched in advertisement, be used to receive said ad-request after, obtain the corresponding advertising message that should show of said advertisement position numbering according to advertisement position numbering;
Transmitting element is used for said advertising message is returned to said ad distribution device.
10. Advertisement Server according to claim 9 is characterized in that the unit is searched in said advertisement, is used for carrying out poll according to said advertisement position numbering and obtains the advertising message that each advertisement position should show; Wherein, comprised relevant javascript code and Html address in the said advertising message.
11. an advertisement distributing system is characterized in that, comprises arbitrary described ad distribution device of claim 6～8 and the arbitrary described Advertisement Server of claim 9～10.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201210034532.8A CN102609864B (en) | 2012-02-16 | 2012-02-16 | A kind of advertisement delivery method, device, server and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210034532.8A CN102609864B (en) | 2012-02-16 | 2012-02-16 | A kind of advertisement delivery method, device, server and system |
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| CN102609864A true CN102609864A (en) | 2012-07-25 |
| CN102609864B CN102609864B (en) | 2016-12-14 |
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Cited By (5)
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| CN104239308A (en) * | 2013-06-08 | 2014-12-24 | 北京齐尔布莱特科技有限公司 | Access, integrating and optimizing method for page advertising requests |
| CN105119955A (en) * | 2015-07-09 | 2015-12-02 | 中国科学院计算技术研究所 | Method and system for supporting reading of multi-page directory in distributed file system |
| CN105931077A (en) * | 2016-04-20 | 2016-09-07 | 北京盛世光明软件股份有限公司 | Method, device and terminal for displaying advertisement in browser |
| CN107332903A (en) * | 2017-06-29 | 2017-11-07 | 北京金山安全软件有限公司 | Information popularization method and device and electronic equipment |
| WO2022179267A1 (en) * | 2021-02-27 | 2022-09-01 | 华为技术有限公司 | Advertisement display method, apparatus and system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104239308A (en) * | 2013-06-08 | 2014-12-24 | 北京齐尔布莱特科技有限公司 | Access, integrating and optimizing method for page advertising requests |
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| CN105931077A (en) * | 2016-04-20 | 2016-09-07 | 北京盛世光明软件股份有限公司 | Method, device and terminal for displaying advertisement in browser |
| CN107332903A (en) * | 2017-06-29 | 2017-11-07 | 北京金山安全软件有限公司 | Information popularization method and device and electronic equipment |
| WO2022179267A1 (en) * | 2021-02-27 | 2022-09-01 | 华为技术有限公司 | Advertisement display method, apparatus and system |
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| Publication number | Publication date |
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| CN102609864B (en) | 2016-12-14 |
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