CN102546605A - Mobile application popularization system and method - Google Patents
Mobile application popularization system and method Download PDFInfo
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- CN102546605A CN102546605A CN2011104363320A CN201110436332A CN102546605A CN 102546605 A CN102546605 A CN 102546605A CN 2011104363320 A CN2011104363320 A CN 2011104363320A CN 201110436332 A CN201110436332 A CN 201110436332A CN 102546605 A CN102546605 A CN 102546605A
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Abstract
The invention provides a mobile application popularization system and method. The mobile application popularization system comprises a client side, a developer server and a platform server; the client side is used for collecting the mobile application behavior of a user, sending the relevant request according to the mobile application behavior of the user and receiving the corresponding returned data; the developer server is used for uploading the developed mobile application, setting the exchange popularization which corresponds to the developed mobile application, the shunting proportion of an independent advertisement, the advertisement project which corresponds to the independent advertisement and the priority of the advertisement project, setting the blacklist which corresponds to the uploaded mobile application and examining the preset data list which corresponds to the mobile application; and the platform server is used for acquiring requested data, determining the mobile application type which is determined to start by the mobile application request, acquiring the optimum recommendation site according to the mobile application type, the exchange popularization which corresponds to the mobile application type, the shunting proportion of the independent advertisement, the advertisement project which corresponds to the independent advertisement, the priority of the advertisement project and the blacklist which corresponds to the uploaded mobile application, packaging the optimum recommendation site, and popularizing the packaged optimum recommendation site to the client side. Due to the adoption of the mobile application popularization system, the popularization influence can be improved, and the user group can be enlarged.
Description
Technical field
The present invention relates to the mobile communication technology field, particularly a kind of mobile application system and method.
Background technology
In order to solve the popularization demand that moves the developer who uses; The way of promotion that prior art generally adopts is unidirectional popularization, promptly directly downloads from moving on application market or the website, still; This unidirectional way of promotion receives the traditional mobile application market or the restriction of website; Have following defective: the mobile application that recommend (1) is more fixing, and limited amount, so the obtainable number of users of developer institute's every day is very unstable; (2) can only be single the mobile application of recommendation exploitation, the user is limited, influence surface is little; (3) can only help the developer to do popularization, be difficult to other service.
Summary of the invention
The object of the invention is intended to solve at least one of above-mentioned technological deficiency.
For achieving the above object, one aspect of the present invention proposes a kind of mobile application system, comprising: client is used to collect the behavior of user's mobile application, and sends association requests according to said behavior to Platform Server, and receives corresponding return data; Developer's server; Be used to the developer who moves application operating platform is provided; Upload the mobile application of said developer's exploitation; Said uploading is set move uses pairing exchange and promote shunting ratio and pairing advertisement project of said autonomous advertisement and priority thereof with autonomous advertisement, and be provided with said upload to move use pairing blacklist, and check said upload to move use corresponding tentation data form; And Platform Server; Be used to obtain the request msg that said client is sent; Confirm the type of the mobile application of said startup according to the described request data; Type and the pairing blacklist promoted with the mobile application of shunting ratio, advertisement project and the priority thereof of autonomous advertisement, startup according to the pairing exchange of the mobile application of said startup obtain the optimum position of recommending, and optimumly recommend the position to encapsulate and recommend the position to be pushed to said client the optimum of said encapsulation said.
In one embodiment of the invention, said developer's server further comprises: uploading unit is used for uploading said mobile application to said Platform Server, and fills in the relevant introduction and the corresponding icon of said mobile application; The shunting administrative unit; Be used for according to its corresponding said exchange popularization of the said mobile application setting of uploading and the shunting ratio of autonomous advertisement; And pairing advertisement project of said autonomous advertisement and priority thereof are set, and the said mobile pairing blacklist of using of uploading is set; And form checks the unit, be used to check said upload to move use pairing tentation data form.
In one embodiment of the invention; Said Platform Server further comprises: acquiring unit; Be used to obtain the request msg that said client is sent; And confirm type and user's the behavior of the application request of said startup based on the described request data, shunting ratio and pairing advertisement project of autonomous advertisement and the priority thereof with autonomous advertisement is promoted in the pairing exchange of mobile application of obtaining said startup simultaneously; Computing unit; Be used for promoting promotion project and the advertisement project that obtains said presort with the type of the mobile application of the shunting ratio of autonomous advertisement and said startup and user's behavior, the promotion project of said presort and advertisement project carried out sorting calculation obtain recommending based on said exchange; Screening unit is used for obtaining optimum recommendation position based on the mobile said recommendation of the blacklist screening position of using correspondence of said startup; Encapsulation unit is used for the said optimum position of recommending is encapsulated; And push unit, be used for recommending the position to be pushed to said client the optimum of said encapsulation.
In one embodiment of the invention, said computing unit further comprises: the promotion project storing sub-units is used to obtain and stores promotion project and weights thereof; The promotion project computation subunit is used for moving application type according to said startup and obtains pairing promotion project and weights thereof, and according to the shunting ratio that said exchange is promoted said promotion project is carried out weights and calculate new weights; Advertisement project computation subunit is used for according to the shunting ratio of said autonomous advertisement and the priority of the pairing advertisement project of said autonomous advertisement, said advertisement project is carried out weights calculate; The ordering subelement is used for promoting shunting ratio and the weights of said advertisement project and the new weights of said promotion project with autonomous advertisement according to said exchange, and said advertisement project and promotion project are sorted obtains said recommendations.
In one embodiment of the invention; Said computing unit also comprises regularly computation subunit of promotion project; Be used for the promotion project of said storage is regularly carried out weights calculating; Upgrade said promotion project storing sub-units according to said result of calculation, wherein, the refreshing weight of said promotion project equals said user's download amount and multiply by preset weight value.
In one embodiment of the invention, said promotion project timing computation subunit also is used for the promotion project of said storage is classified according to said mobile application type.
In one embodiment of the invention, said mobile application system also comprises memory module, is used to store the various information of said client, developer's service end and Platform Server, for said developer's service end and Platform Server provide information source.
Mobile application system according to the embodiment of the invention; At least has following advantage; (1) move recommendation mutually between application, the crowd that extends one's service fast can improve the influence surface of popularization rapidly; When a mobile number of users of using reaches certain scale; So long as the user that should move use see easily all that this moves and use the recommendation position of recommending, can move the influence surface that application promoted with some and bring up to all user crowds rapidly this moment, greatly improves some and use recommended influence surface and probability.(2) the mobile application of recommending the user is not fixed, and it is comparatively stable that therefore single mobile application is presented in the preceding number of times of user plane, and the amount of popularization is also more stable.(3) justice, owing to be mutual popularization, so certain moves and uses the amount released move with certain that to use the amount that obtains be the comparison balance in the certain hour section.(4) realize that mutual popularization and developer manage the perfect adaptation of autonomous advertisement.At first, can freely control the priority of autonomous advertisement, and can freely suspend and not want the advertisement that pushes away; Secondly, mutual popularization and developer manage autonomous advertisement dispense flow rate ratio freely, for example promote the bigger developer of demand, can the ratio of promoting alternately be heightened, and the developer that the profit demand is bigger can heighten the ratio of autonomous advertisement.(5) reduce manpower and the bandwidth cost that moves application and development team.
The present invention also proposes a kind of mobile application method on the other hand, may further comprise the steps: S1: the mobile application request that receives the user; S2: the developer uploads said mobile application; Said shunting ratio and pairing advertisement project of said autonomous advertisement and the priority thereof of uploading pairing exchange popularization of mobile application and autonomous advertisement is set, and the said pairing blacklist of mobile application of uploading is set; S3: the type of confirming the mobile application of said startup according to said mobile application request; Type and the pairing blacklist promoted with the mobile application of shunting ratio, advertisement project and the priority thereof of autonomous advertisement, startup according to the pairing exchange of the mobile application of said startup obtain the optimum position of recommending, and optimumly recommend the position to encapsulate and recommend the position to be pushed to client the optimum of said encapsulation said.
In one embodiment of the invention; Said step S3 further comprises: S31: confirm the type of the mobile application of said startup based on said mobile application request, and obtain the pairing exchange popularization of mobile application of said startup and shunting ratio and the pairing advertisement project of autonomous advertisement and the priority thereof of autonomous advertisement; S32: promote promotion project and the advertisement project that obtains said presort with the type of the mobile application of the shunting ratio of autonomous advertisement and said startup based on said exchange, the promotion project of said presort and advertisement project are carried out sorting calculation obtain recommending the position; S33: the mobile said recommendation of the blacklist screening position of using correspondence based on said startup obtains optimum recommendation position; S34: the said optimum position of recommending is encapsulated; S35: recommend the position to be pushed to said client the optimum of said encapsulation.
In one embodiment of the invention, said step S32 further comprises: S321: obtain and store promotion project and weights thereof; S322: move application type according to said startup and obtain pairing promotion project and weights thereof, and according to the shunting ratio that said exchange is promoted said promotion project is carried out weights and calculate new weights; S323:, said advertisement project is carried out weights calculate according to the shunting ratio of said autonomous advertisement and the priority of the pairing advertisement project of said autonomous advertisement; S324: according to the weights of said advertisement project and the new weights of said promotion project, said advertisement project and promotion project sorted obtains said recommendations.
In one embodiment of the invention; Said step S32 comprises that also the promotion project to said storage regularly carries out weights calculating; Upgrade said promotion project storing sub-units according to said result of calculation; Wherein, the refreshing weight of said promotion project equals said user's download amount and multiply by preset weight value.
In one embodiment of the invention, said step S32 also comprises the promotion project of said storage is classified according to said mobile application type.
In one embodiment of the invention, store the various information of said client, developer's service end and Platform Server, for said developer's service end and Platform Server provide information source.
According to the mobile application method of the embodiment of the invention, realize that certain moves amount of use releasing and moves with certain and use the balance of amount in the certain hour section that obtains, and realize mutual promote and the developer manages the perfect adaptation of autonomous advertisement; At first, can freely control the priority of autonomous advertisement, and can freely suspend and not want the advertisement that pushes away; Secondly; Mutual popularization and developer manage autonomous advertisement dispense flow rate ratio freely, for example promote the bigger developer of demand, can the ratio of promoting alternately be heightened; The developer that the profit demand is bigger can heighten the ratio of autonomous advertisement.
Aspect that the present invention adds and advantage part in the following description provide, and part will become obviously from the following description, or recognize through practice of the present invention.
Description of drawings
Above-mentioned and/or additional aspect of the present invention and advantage are from obviously with easily understanding becoming the description of embodiment below in conjunction with accompanying drawing, wherein:
Fig. 1 is the structural representation of the mobile application system of one aspect of the present invention embodiment;
Fig. 2 is the structural representation of developer's server of one embodiment of the invention;
Fig. 3 is the structural representation of the Platform Server of one embodiment of the invention;
Fig. 4 is the structural representation of the computing unit of one embodiment of the invention; And
Fig. 5 is the present invention's flow chart of the mobile application method of embodiment on the other hand.
Embodiment
Describe embodiments of the invention below in detail, the example of said embodiment is shown in the drawings, and wherein identical from start to finish or similar label is represented identical or similar elements or the element with identical or similar functions.Be exemplary through the embodiment that is described with reference to the drawings below, only be used to explain the present invention, and can not be interpreted as limitation of the present invention.
Fig. 1 is the structural representation of the mobile application system of one aspect of the present invention embodiment.As shown in Figure 1, the mobile application system according to the embodiment of the invention comprises: client 100, developer's server 200 and Platform Server 300.
Client 100 is used to collect the behavior of user's mobile application, and sends association requests according to behavior to Platform Server 300, and receives corresponding return data, and wherein, user's behavior comprises downloads, click.Particularly, client 100 is collected user's behavior, delivers to Platform Server 300 according to user's behavior generation Intra-request Concurrency then.Developer's server 200 is used to the developer who moves application operating platform is provided; Upload the mobile application of developer's exploitation; Setting is uploaded and is moved shunting ratio and pairing advertisement project of autonomous advertisement and the priority thereof of using pairing exchange popularization and autonomous advertisement; And be provided with to upload to move and use pairing blacklist, and check to upload to move and use pairing tentation data form.Platform Server 300 is used to obtain the request msg that client 100 is sent; Confirm the type of the mobile application of startup according to request msg; Type and the pairing blacklist promoted with the mobile application of shunting ratio, advertisement project and the priority thereof of autonomous advertisement, startup according to the pairing exchange of the mobile application that starts obtain the optimum position of recommending, and the optimum that optimum recommends the position to encapsulate and will encapsulate is recommended to be pushed to client 100.
Fig. 2 is the structural representation of developer's server of one embodiment of the invention.As shown in Figure 2, in one embodiment of the invention, developer's server 200 comprises that uploading unit 210, shunting administrative unit 220 and form check unit 230.
Uploading unit 210 is used for uploading mobile the application to Platform Server 200, and fills in and move relevant introduction and the corresponding icon of using.Shunting administrative unit 220 is used for according to the mobile application setting uploaded its corresponding exchange and promotes the shunting ratio with autonomous advertisement, and pairing advertisement project of autonomous advertisement and priority thereof are set, and is provided with to upload to move and uses pairing blacklist.Form is checked that unit 230 is used to check upload and move to be used pairing data sheet.Wherein, Data sheet comprises certain every day of moving application of new number of users, accumulates customer volume, starts mobile number of times of using of customer volume, startup that moves application and the average duration that moves the application use etc.; According to these forms, the developer can grasp and move the behaviour in service of using.
Fig. 3 is the structural representation of the Platform Server of one embodiment of the invention.As shown in Figure 3, in one embodiment of the invention, Platform Server 300 comprises acquiring unit 310, computing unit 320, screening unit 330, encapsulation unit 340 and push unit 350.
Acquiring unit 310 is used to obtain the request msg that client 100 is sent; And the type of the application request that confirm to start according to request msg and user's behavior, shunting ratio and autonomous pairing advertisement project of advertisement and the priority thereof with autonomous advertisement is promoted in the pairing exchange of mobile application of obtaining startup simultaneously.Computing unit 320 is used for obtaining according to the type of the mobile application of the shunting ratio of exchange popularization and autonomous advertisement and startup and user's behavior the promotion project and the advertisement project of presort; The promotion project of presort and advertisement project are carried out sorting calculation obtain recommending the position; Particularly; User's behavior comprises the behavior of user's download, the behavior of user launches application etc.Screening unit 330 is used for recommending the position to obtain optimum recommendation position based on the mobile blacklist screening of using correspondence that starts.Encapsulation unit 340 is used for recommending the position to encapsulate to optimum.Push unit 350 is used for recommending the position to be pushed to client 100 optimum of encapsulation.
Fig. 4 is the structural representation of the computing unit of one embodiment of the invention.As shown in Figure 4, in one embodiment of the invention, computing unit 320 comprises regularly computation subunit 325 of promotion project storing sub-units 321, promotion project computation subunit 322, advertisement project computation subunit 323, ordering subelement 324 and promotion project.
Promotion project storing sub-units 321 is used to obtain and stores promotion project and weights thereof.Promotion project computation subunit 322 is used for obtaining pairing promotion project and weights thereof according to the type of start to move using, and according to the shunting ratio that exchange is promoted promotion project is carried out weights and calculate new weights.Advertisement project computation subunit 323 is used for according to the shunting ratio of autonomous advertisement and the priority of the pairing advertisement project of autonomous advertisement, the advertisement project is carried out weights calculate.Ordering subelement 324 is used for promoting shunting ratio and the weights of advertisement project and the new weights of promotion project with autonomous advertisement based on said exchange, and advertisement project and promotion project are sorted obtains recommending the position.Promotion project regularly computation subunit 325 is used for the promotion project of storage is regularly carried out weights calculating; Upgrade promotion project storing sub-units 321 according to result of calculation; Wherein, The refreshing weight of promotion project equals the user's download amount and multiply by preset weight value, the promotion project of storage is carried out real-time update can accurately hold the operating position of move using, and makes and recommends the position more to press close to client and developer.Wherein, promotion project regularly computation subunit 325 also is used for the promotion project of storage is classified according to mobile application type, classifies and can practice thrift computing time moving to use according to mobile application type.
In one embodiment of the invention; Move the application system and also comprise the memory module (not shown); Be used to store the various information of client 100, developer's service end 200 and Platform Server 300, for developer's service end 200 and Platform Server 300 provide information source.
Mobile application system according to the embodiment of the invention; Has following advantage; (1) move recommendation mutually between application, the crowd that extends one's service fast can improve the influence surface of popularization rapidly; When a mobile number of users of using reaches certain scale; So long as the user that should move use see easily all that this moves and use the recommendation position of recommending, can move the influence surface that application promoted with some and bring up to all user crowds rapidly this moment, greatly improves some and use recommended influence surface and probability.(2) the mobile application of recommending the user is not fixed, and it is comparatively stable that therefore single mobile application is presented in the preceding number of times of user plane, and the amount of popularization is also more stable.(3) justice, owing to be mutual popularization, so certain moves and uses the amount released move with certain that to use the amount that obtains be the comparison balance in the certain hour section.(4) realize that mutual popularization and developer manage the perfect adaptation of autonomous advertisement.At first, can freely control the priority of autonomous advertisement, and can freely suspend and not want the advertisement that pushes away; Secondly, mutual popularization and developer manage autonomous advertisement dispense flow rate ratio freely, for example promote the bigger developer of demand, can the ratio of promoting alternately be heightened, and the developer that the profit demand is bigger can heighten the ratio of autonomous advertisement.(5) reduce manpower and the bandwidth cost that moves application and development team.
Fig. 5 is the present invention's flow chart of the mobile application method of embodiment on the other hand.As shown in Figure 5, the mobile application method according to the embodiment of the invention may further comprise the steps:
Step S101, reception user's mobile application request.Wherein, mobile application request comprises download request, starts request etc.
Step S102, developer upload mobile the application, shunting ratio and pairing pre-determined advertisement project of autonomous advertisement and the priority thereof of uploading pairing exchange popularization of mobile application and autonomous advertisement are set, and the pairing blacklist of mobile application are uploaded in setting.
The execution that it should be understood that step S101 and S102 is order in no particular order.
Step S103; Confirm the type of the mobile application of startup according to moving application request; Type and the pairing blacklist promoted with the mobile application of shunting ratio, advertisement project and the priority thereof of autonomous advertisement, startup according to the pairing exchange of the mobile application that starts obtain the optimum position of recommending, and the optimum that optimum recommends the position to encapsulate and will encapsulate is recommended to be pushed to client.
Particularly, at first, confirm the type of the mobile application of startup, and obtain the pairing exchange popularization of mobile application of startup and shunting ratio and the pairing advertisement project of autonomous advertisement and the priority thereof of autonomous advertisement based on moving application request.Move the platform that the type of using is meant that portable terminal is supported, for example Android (is the open source code operating system on basis with Linux), iOS (Apple is the operating system of iPhone exploitation) etc.
Promote promotion project and the advertisement project that obtains presort with the type of the mobile application of the shunting ratio of autonomous advertisement and startup based on exchange, the promotion project of presort and advertisement project are carried out sorting calculation obtain recommending the position.More specifically, at first, obtain and store promotion project and weights thereof; Wherein, this process can be accomplished before the step S103, promotion project comprise that all developers on this platform upload all move application; Obtain pairing promotion project and weights thereof according to starting mobile application type again; And according to the shunting ratio that exchange is promoted promotion project is carried out weights and calculate new weights, then according to the shunting ratio of autonomous advertisement and the priority of the pairing advertisement project of autonomous advertisement, the advertisement project is carried out weights calculate; Last according to the weights of advertisement project and the new weights of promotion project, advertisement project and promotion project sorted obtains to recommend the position.
For example; Certain moves the mobile application app1 that application developer A has uploaded own exploitation; The mutual popularization shunting ratio that is provided with is 10%, and the shunting ratio of autonomous advertisement is 90%, after then the user of client starts the mobile application app1 that this developer A developed; Have 10% probability and go to transfer and participate in the mutual promotion project of promoting, have 90% probability to remove to transfer the autonomous ad content of this developer A input.If transfer in the process at certain; Release autonomous ad content earlier; The autonomous advertisement project of the setting of developer A is used app11 and priority w11=10, app12 and priority w12=5 thereof, app13 and priority w13=5 thereof, app14 and priority w14=5 thereof, app15 and priority w15=2 thereof, app16 and priority w16=2 thereof, app17 and priority w17=2 thereof, app18 and priority w18=1 thereof and app19 and priority w19=1 thereof for moving; The order that then obtains releasing according to the priority separately that is provided with is app11, app12, app13, app14, app15, app16, app17, app18, app19; But this moment, total recommendation position number of releasing was 10; Then the number of entry of autonomous advertisement is not enough; Replenish with promotion project, the promotion project that for example can release this moment has the mobile application app2 and the weight w 2=8 thereof of developer B exploitation, the mobile application app3 and the weight w 2=7 thereof of developer C exploitation; According to weights app2 is released, the recommendation position of this moment is app11, app12, app13, app14, app15, app16, app17, app18, app19, app2.
It should be understood that described example only is used to explain the present invention, and can not be interpreted as limitation of the present invention.
In one embodiment of the invention, step S 103 also regularly carries out weights calculating to the promotion project of storage, upgrades the promotion project storing sub-units according to result of calculation, and wherein, the refreshing weight of promotion project equals the user's download amount and multiply by preset weight value.Promotion project to storage carries out the operating position that real-time update can accurately be held mobile application, makes to recommend the position more to press close to client and developer.
In one embodiment of the invention, step S103 also classifies according to mobile application type to the promotion project of storage.Classify and to practice thrift computing time moving to use according to mobile application type.
In one embodiment of the invention, store the various information of said client, developer's service end and Platform Server, for said developer's service end and Platform Server provide information source.
Recommend the position to obtain the optimum position of recommending based on the pairing blacklist screening of the mobile application that starts again.Utilize blacklist mechanism can get rid of the mobile application of recommending the rival.
Recommend the position to encapsulate to optimum at last, and the optimum that will encapsulate recommend the position to be pushed to client.
According to the mobile application method of the embodiment of the invention, realize that certain moves amount of use releasing and moves with certain and use the balance of amount in the certain hour section that obtains, and realize mutual promote and the developer manages the perfect adaptation of autonomous advertisement; At first, can freely control the priority of autonomous advertisement, and can freely suspend and not want the advertisement that pushes away; Secondly; Mutual popularization and developer manage autonomous advertisement dispense flow rate ratio freely, for example promote the bigger developer of demand, can the ratio of promoting alternately be heightened; The developer that the profit demand is bigger can heighten the ratio of autonomous advertisement.
In sum, the mobile application system and method according to the embodiment of the invention has following beneficial effect at least:
(1) moves recommendation mutually between application; Crowd fast extends one's service; Can improve the influence surface of popularization rapidly, when a mobile number of users of using reaches certain scale, see easily all that this moved the recommendation position that application is recommended so long as should move the user who uses; Can move the influence surface that application promoted with some and bring up to all user crowds rapidly this moment, greatly improves some and use recommended influence surface and probability;
(2) the mobile application of recommending the user is not fixed, and it is comparatively stable that therefore single mobile application is presented in the preceding number of times of user plane, and the amount of popularization is also more stable;
(3) justice, owing to be mutual popularization, so certain moves and uses the amount released move with certain that to use the amount that obtains be the comparison balance in the certain hour section;
(4) realize mutual promote and the developer manages the perfect adaptation of autonomous advertisement, at first, can freely control the priority of autonomous advertisement, and can freely suspend and not want the advertisement that pushes away; Secondly, mutual popularization and developer manage autonomous advertisement dispense flow rate ratio freely, for example promote the bigger developer of demand, can the ratio of promoting alternately be heightened, and the developer that the profit demand is bigger can heighten the ratio of autonomous advertisement;
(5) reduce manpower and the bandwidth cost that moves application and development team.
Although illustrated and described embodiments of the invention; For those of ordinary skill in the art; Be appreciated that under the situation that does not break away from principle of the present invention and spirit and can carry out multiple variation, modification, replacement and modification that scope of the present invention is accompanying claims and be equal to and limit to these embodiment.
Claims (13)
1. a mobile application system is characterized in that, comprising:
Client is used to collect the behavior of user's mobile application, and sends association requests based on said behavior to Platform Server, and receives corresponding return data;
Developer's server; Be used to the developer who moves application operating platform is provided; Upload the mobile application of said developer's exploitation; Said uploading is set move uses pairing exchange and promote shunting ratio and pairing advertisement project of said autonomous advertisement and priority thereof with autonomous advertisement, and be provided with said upload to move use pairing blacklist, and check said upload to move use corresponding tentation data form; And
Platform Server; Be used to obtain the request msg that said client is sent; Confirm the type of the mobile application of said startup according to the described request data; Type and the pairing blacklist promoted with the mobile application of shunting ratio, advertisement project and the priority thereof of autonomous advertisement, startup according to the pairing exchange of the mobile application of said startup obtain the optimum position of recommending, and optimumly recommend the position to encapsulate and recommend the position to be pushed to said client the optimum of said encapsulation said.
2. mobile application according to claim 1 system is characterized in that said developer's server further comprises:
Uploading unit is used for uploading said mobile application to said Platform Server, and fills in the relevant introduction and the corresponding icon of said mobile application;
The shunting administrative unit; Be used for according to its corresponding said exchange popularization of the said mobile application setting of uploading and the shunting ratio of autonomous advertisement; And pairing advertisement project of said autonomous advertisement and priority thereof are set, and the said mobile pairing blacklist of using of uploading is set; And
Form is checked the unit, is used to check the said mobile pairing tentation data form of using of uploading.
3. mobile application according to claim 1 system is characterized in that said Platform Server further comprises:
Acquiring unit; Be used to obtain the request msg that said client is sent; And confirm type and user's the behavior of the application request of said startup according to the described request data, shunting ratio and pairing advertisement project of autonomous advertisement and the priority thereof with autonomous advertisement is promoted in the pairing exchange of mobile application of obtaining said startup simultaneously;
Computing unit; Be used for promoting promotion project and the advertisement project that obtains said presort with the type of the mobile application of the shunting ratio of autonomous advertisement and said startup and user's behavior, the promotion project of said presort and advertisement project carried out sorting calculation obtain recommending based on said exchange;
Screening unit is used for obtaining optimum recommendation position based on the mobile said recommendation of the blacklist screening position of using correspondence of said startup;
Encapsulation unit is used for the said optimum position of recommending is encapsulated; And
Push unit is used for recommending the position to be pushed to said client the optimum of said encapsulation.
4. mobile application according to claim 3 system is characterized in that said computing unit further comprises:
The promotion project storing sub-units is used to obtain and stores promotion project and weights thereof;
The promotion project computation subunit is used for moving application type according to said startup and obtains pairing promotion project and weights thereof, and according to the shunting ratio that said exchange is promoted said promotion project is carried out weights and calculate new weights;
Advertisement project computation subunit is used for according to the shunting ratio of said autonomous advertisement and the priority of the pairing advertisement project of said autonomous advertisement, said advertisement project is carried out weights calculate;
The ordering subelement is used for promoting shunting ratio and the weights of said advertisement project and the new weights of said promotion project with autonomous advertisement according to said exchange, and said advertisement project and promotion project are sorted obtains said recommendations.
5. mobile application according to claim 4 system is characterized in that said computing unit also comprises:
Promotion project is computation subunit regularly; Be used for the promotion project of said storage is regularly carried out weights calculating; Upgrade said promotion project storing sub-units according to said result of calculation, wherein, the refreshing weight of said promotion project equals said user's download amount and multiply by preset weight value.
6. mobile application according to claim 4 system is characterized in that said promotion project regularly computation subunit also is used for the promotion project of said storage is classified according to said mobile application type.
7. mobile application according to claim 1 system; It is characterized in that; Said mobile application system also comprises memory module; Be used to store the various information of said client, developer's service end and Platform Server, for said developer's server and Platform Server provide information source.
8. a mobile application method is characterized in that, may further comprise the steps:
S1: the mobile application request that receives the user;
S2: the developer uploads said mobile application; Said shunting ratio and pairing advertisement project of said autonomous advertisement and the priority thereof of uploading pairing exchange popularization of mobile application and autonomous advertisement is set, and the said pairing blacklist of mobile application of uploading is set;
S3: the type of confirming the mobile application of said startup according to said mobile application request; Type and the pairing blacklist promoted with the mobile application of shunting ratio, advertisement project and the priority thereof of autonomous advertisement, startup according to the pairing exchange of the mobile application of said startup obtain the optimum position of recommending, and optimumly recommend the position to encapsulate and recommend the position to be pushed to client the optimum of said encapsulation said.
9. mobile application method according to claim 8 is characterized in that said step S3 further comprises:
S31: confirm the type of the mobile application of said startup based on said mobile application request, and obtain the pairing exchange popularization of mobile application of said startup and shunting ratio and the pairing advertisement project of autonomous advertisement and the priority thereof of autonomous advertisement;
S32: promote promotion project and the advertisement project that obtains said presort with the type of the mobile application of the shunting ratio of autonomous advertisement and said startup according to said exchange, the promotion project of said presort and advertisement project are carried out sorting calculation obtain recommending the position;
S33: obtain the optimum position of recommending based on the said recommendation of the pairing blacklist screening of the mobile application of said startup position;
S34: the said optimum position of recommending is encapsulated;
S35: recommend the position to be pushed to said client the optimum of said encapsulation.
10. mobile application method according to claim 9 is characterized in that said step S32 further comprises:
S321: obtain and store promotion project and weights thereof;
S322: move application type according to said startup and obtain pairing promotion project and weights thereof, and according to the shunting ratio that said exchange is promoted said promotion project is carried out weights and calculate new weights;
S323:, said advertisement project is carried out weights calculate according to the shunting ratio of said autonomous advertisement and the priority of the pairing advertisement project of said autonomous advertisement;
S324: according to the weights of said advertisement project and the new weights of said promotion project, said advertisement project and promotion project sorted obtains said recommendations.
11. mobile application method according to claim 10 is characterized in that said step S32 also comprises:
Promotion project to said storage regularly carries out weights calculating, upgrades said promotion project storing sub-units according to said result of calculation, and wherein, the refreshing weight of said promotion project equals said user's download amount and multiply by preset weight value.
12. mobile application method according to claim 10 is characterized in that said step S32 also comprises:
Promotion project to said storage is classified according to said mobile application type.
13. mobile application method according to claim 8 is characterized in that, further comprises step:
Store the various information of said client, developer's service end and Platform Server, for said developer's service end and Platform Server provide information source.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110436332.0A CN102546605B (en) | 2011-12-22 | 2011-12-22 | Mobile application popularization system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110436332.0A CN102546605B (en) | 2011-12-22 | 2011-12-22 | Mobile application popularization system and method |
Publications (2)
| Publication Number | Publication Date |
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| CN102546605A true CN102546605A (en) | 2012-07-04 |
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| CN103678398B (en) * | 2012-09-21 | 2018-09-07 | 腾讯科技（深圳）有限公司 | searching method and system |
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| CN103020846A (en) * | 2012-12-14 | 2013-04-03 | 百度在线网络技术（北京）有限公司 | Mobile application pushing method and system |
| CN103020845A (en) * | 2012-12-14 | 2013-04-03 | 百度在线网络技术（北京）有限公司 | Mobile application pushing method and system |
| CN103020846B (en) * | 2012-12-14 | 2019-11-26 | 百度在线网络技术（北京）有限公司 | A kind of method for pushing and system of mobile application |
| CN104134153A (en) * | 2014-07-28 | 2014-11-05 | 北京掌上秀科技有限公司 | Internet service promotion system |
| CN107111826A (en) * | 2014-11-12 | 2017-08-29 | 谷歌公司 | The image of application is automatically selected |
| CN105610886A (en) * | 2014-11-25 | 2016-05-25 | 腾讯科技（深圳）有限公司 | Information pushing control method and information pushing platform |
| CN106453593A (en) * | 2016-10-26 | 2017-02-22 | 腾讯科技（深圳）有限公司 | Message pushing method and device |
| CN106453593B (en) * | 2016-10-26 | 2020-09-04 | 腾讯科技（深圳）有限公司 | Message pushing method and device |
| CN110413165A (en) * | 2019-06-26 | 2019-11-05 | 五八有限公司 | Icon configuration method, device, electronic equipment and computer-readable medium |
| CN110413165B (en) * | 2019-06-26 | 2021-07-16 | 五八有限公司 | Icon configuration method and device, electronic equipment and computer readable medium |
| CN113613027A (en) * | 2021-07-30 | 2021-11-05 | 广州方硅信息技术有限公司 | Live broadcast room recommendation method and device and computer equipment |
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Effective date of registration: 20160922 Address after: Four Beijing area 100102 Chaoyang District Dongyuan Wangjing No. 9 Building 3 layer 301 Patentee after: Alibaba (Beijing) Software Service Co., Ltd. Address before: 100080 B1, Suzhou Street, Beijing, Haidian District, 505 Patentee before: Beijing Ruixun Lingtong Technology Co.,Ltd. |