CN102542349A - Invited client determining method and device - Google Patents
Invited client determining method and device Download PDFInfo
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- CN102542349A CN102542349A CN2010106149581A CN201010614958A CN102542349A CN 102542349 A CN102542349 A CN 102542349A CN 2010106149581 A CN2010106149581 A CN 2010106149581A CN 201010614958 A CN201010614958 A CN 201010614958A CN 102542349 A CN102542349 A CN 102542349A
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Abstract
The invention discloses an invited client determining method and device, relates to the field of electronic commerce, and is used for reducing marketing cost of enterprises. The method comprises the steps of: acquiring expected target number of persons required to be invited by each channel respectively, input by a user, wherein the channels are used for informing clients of participating in current activity; determining the client inviting success rate of the current activity; determining the respective client inviting success rate of each channel; and calculating the actual target number of persons required to be invited by the channels respectively according to the client inviting success rate of the current activity and the respective client inviting success rate of each channel. The embodiment of the invention is mainly applied to a process for predicting the number of invited clients in the electronic commerce activity.
Description
Technical field
The present invention relates to e-commerce field, relate in particular to a kind of client's of being invited definite method and device.
Background technology
Along with the continuous development of e-commerce technology, more and more enterprises also uses database customer information to be carried out the management of electronization gradually.When enterprise carries out marketing activity through customer information database, can inquire about and analyze customer information easily.This marketing mode based on database not only can help enterprise's exploitation and obtain more new client, also can help enterprise to promote frequent customer's loyalty.
In the prior art, enterprise marketing department can pass through multiple passage notice such as note, EDM (Email Direct Marketing, Email Marketing), phone and invited the client to participate in this enterprise marketing activity.Because communication way such as note, phone, EDM all need spend the many expenses of enterprise, and the different interested marketing activities of client also is not quite similar.If the marketing activity of each type is all notified to all clients, cause unnecessary information to bother to the uninterested client of current marketing activity possibly for part, influence client's satisfaction, also increased the enterprise marketing cost simultaneously.Therefore, how to different marketing activities, different passages realizes that precision marketing also becomes the difficult problem that marketing mode faced based on database gradually.
Summary of the invention
Embodiments of the invention provide a kind of client's of being invited definite method and device, can reduce the enterprise marketing cost.
For achieving the above object, embodiments of the invention adopt following technical scheme:
A kind of definite method of being invited the client comprises:
The every kind of passage that obtains user input is the re-set target number of required invitation separately, and said passage is used to notify the client to participate in current active;
The client who confirms said current active invites success ratio;
Confirm that said every kind of passage client separately invites success ratio;
Inviting success ratio and said every kind of passage client separately according to the client of said current active invites success ratio and calculates said every kind of passage realistic objective number of required invitation separately.
A kind of definite device of being invited the client comprises:
Acquiring unit, the every kind of passage that is used to obtain user's input is the re-set target number of required invitation separately, and said passage is used to notify the client to participate in current active;
First confirms the unit, is used for confirming that the client of said current active invites success ratio;
Second confirms the unit, is used for confirming that said every kind of passage client separately invites success ratio;
Computing unit is used for client according to said current active and invites success ratio and said every kind of passage client separately and invite success ratio and calculate said every kind of passage realistic objective number of required invitation separately.
In the described embodiment of the invention of technique scheme; The user imports every kind of passage separately after the re-set target number of required invitation; Invite success ratio and every kind of passage client separately invites success ratio through the client who obtains this current activity, can calculate current active need be through said every kind of passage realistic objective number of required invitation separately.When the user as the person of active organization need invite the client to participate in a certain marketing activity; The embodiment of the invention can provide the realistic objective number of a needs invitation for this user; The user can send invitation through each passage according to this realistic objective number; Compare with need sending to invite to all clients in the prior art, the embodiment of the invention can provide a number reference value for the user sends when inviting to the client, reduces the enterprise marketing cost.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
The process flow diagram of definite method of a kind of client of being invited that Fig. 1 provides for the embodiment of the invention 1;
The structural drawing of definite device of a kind of client of being invited that Fig. 2 provides for the embodiment of the invention 2.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
Embodiment 1:
The embodiment of the invention provides definite method of a kind of client of being invited, and is as shown in Figure 1, comprises the steps:
101, the every kind of passage that obtains user input is the re-set target number of required invitation separately, and said passage is used to notify the client to participate in current active.
Said passage is to be used to notify the client to participate in a kind of communicative channel of current active, and during practical application, said passage can be call, note, mail, any in microblogging or the website.Above-mentioned every kind of passage is the summation of the re-set target number of required invitation separately, can express the total number of persons that the user counts on one's card and is invited to.
For example; A kind of application scenarios that the embodiment of the invention provides is: user A has organized the activity in 7 days 6 evenings an of Maldives; Said user A hopes that the total number of persons that success is invited to is 200 people, and every kind of passage of the user A input that this step gets access to re-set target number of required invitation separately can be represented as follows:
Passage one: hope that the re-set target number (being the re-set target number of the required invitation of call passage) of successfully inviting through call is 100 people;
Passage two: hope that the re-set target number (being the re-set target number of the required invitation of short message channel) of successfully inviting through note is 50 people;
Passage three: hope that the re-set target number (being the re-set target number of the required invitation of mail passage) of successfully inviting through mail is 50 people.
102, the client who confirms said current active invites success ratio.
The client of said current active invites success ratio can reflect that the invitation of sending to current active can successfully be invited to the client and participate in the probability in the current active.For example, possibly send invitation to 10000 people, (promptly clearly inform these 10000 people should activity Q and relevant information thereof) to movable Q.But in fact, possibly have only 1000 people successfully to be invited to and to have participated in movable Q.At this moment, the inviting success ratio and can be expressed as of movable Q: 1000/10000*100%=10%.
During concrete the application, optional, the implementation that a kind of client of definite said current active invites success ratio is following: at first, obtain all the completion activities under the affiliated Activity Type of said current active.Then; Confirm that according to P=(U/V) * 100% client of said current active invites success ratio, wherein, P is that the client of said current active invites success ratio; U is said all total numbers of persons of the successful participation of completion activity, and V is said all total numbers of persons of completion invitation that activity is sent.
For example, having organized the activity in 7 days 6 evenings an of Maldives with user A is example, and the information of the activity of completion that known users A successfully held is shown in following table one:
Table one
Because the activity in 7 days 6 evenings of Maldives belongs to type of tour, the client of activity in said Maldivian 7 days 6 evenings invites success ratio and is: (number of Bali's number+Europe movable success participation in 7 days 6 evenings that movable success is participated in 5 days 4 evenings)/(Bali's late activity in 5 days 4 is sent the number of invitation+Europe and sent the number of invitation 7 days 6 evenings)=(100+200)/(2000+5000) * 100%=4.29%.
Can draw thus, it is 4.29% that the client of current active (Maldives's late activity in 7 days 6) invites success ratio.
Need to prove; Because the otherness between the dissimilar activities; Client calculating current active (Maldives's late activity in 7 days 6) invites success ratio, does not use the movable related data of investment in gold, invites the calculating accuracy of success ratio so that guarantee the client of current active.
103, confirm that said every kind of passage client separately invites success ratio.
The client of said passage invites success ratio can reflect the probability that can successfully be invited to the client through this passage.For example, user B uses the mode of call to notify 1000 client's participation activity P, but in fact has only 200 people successfully to hear the phone of informing movement P.Other 800 people possibly be because client shutdown, and client's missed call etc. are former thereby do not receive.At this moment, the client of this passage of call invites success ratio and can be expressed as: 200/1000*100%=20%.
During concrete the application, optional, the implementation that a kind of definite said every kind of passage client separately invites success ratio is following: according to R
i=(X
i/ Y
i) * 100% confirms that said every kind of passage client separately invites success ratio, wherein, R
iThe client who is i kind passage invites success ratio, X
iBe the total number of persons that successfully is invited to through i kind passage, Y
iFor sending the total number of persons of invitation through i kind passage.
For example, having organized the activity in 7 days 6 evenings an of Maldives with user A is example, and it is following that the client of employed each passage of known users A invites success ratio:
Passage one: it is 21% that the client of call invites success ratio.The telephone number of the telephone number/all-calls of whole access success of specifically being deposited according to user A.
Passage two: it is 35% that the client of note invites success ratio.Whole note number/all outer numbers of sending short messages that send success receipt of receiving of specifically being deposited) according to user A.
Passage three: it is 77% that the client of mail invites success ratio.Whole mail number/all SMTP numbers that send success receipt of receiving of specifically being deposited according to user A.
104, inviting success ratio and said every kind of passage client separately according to the client of said current active invites success ratio and calculates said every kind of passage realistic objective number of required invitation separately.
During concrete the application, optional, a kind ofly calculate said every kind of passage the implementation of the realistic objective number of required invitation is following separately: according to T
i=N
i/ (R
i* P) calculate said every kind of passage realistic objective number of required invitation separately, wherein, T
iBe the realistic objective number of the required invitation of i kind passage, N
iBe the re-set target number of the required invitation of i kind passage of user input, R
iThe client who is i kind passage invites success ratio, and P is that the client of said current active invites success ratio.
For example, having organized the activity in 7 days 6 evenings an of Maldives with user A is example, can learn through step 101: the re-set target number of the required invitation of call passage of the user's input that gets access to is 100 people; The re-set target number of the required invitation of short message channel is 50 people; The re-set target number of the required invitation of mail passage is 50 people.
Can learn through step 102: it is 4.29% that the client of current active (Maldives's late activity in 7 days 6) invites success ratio.
Can learn through step 103: it is 21% that the client of call invites success ratio; It is 35% that the client of note invites success ratio; It is 77% that the client of mail invites success ratio.
So, this step can calculate: the realistic objective number of the required invitation of call passage is: 100/ (4.29%*21%)=11101 people; The realistic objective number of the required invitation of short message channel is: 50/ (4.29%*77%)=1514 people; The realistic objective number of the required invitation of mail passage is: 50/ (4.29%*35%)=3331 people.Just, in fact current active need be sent the total number of persons (that is summation of the realistic objective number of the required invitation of each passage) of invitation and be: 11101+1514+3331=15946 people.
Can find out; Current active (Maldives's late activity in 7 days 6); Successfully be invited to 200 people if desired, and send when inviting according to the re-set target number of the required invitation of each passage in the above-mentioned steps 101, the target total number of persons that then in fact need send invitation is 15946 people.
In sum; The embodiment of the invention can be sent the general objective number of invitation for the user provides an actual needs; This general objective number that need send invitation can satisfy the demand of the re-set target total number of persons of current active; Compared with prior art, the user need not send invitation to all clients, but the realistic objective number of the required invitation of each passage that draws with reference to aforementioned calculation is sent invitation and got final product; When guaranteeing have the re-set target number to be participated in current active, reduce user's cost of marketing.
In addition; If next user A holds other a activity (for example Singapore, Malaysia and Thailand travel); Can use this moment the data of current active (Maldives 7 days 6 evening activity) to calculate, the client that the client who obtains a up-to-date activity invites success ratio and each passage invites success ratio.The movable each time number of sending invitation and the number that successfully is invited to all can provide the data foundation for movable prediction next time.
Embodiment 2:
The embodiment of the invention provides definite device of a kind of client of being invited, the number that this device adopts the method described in the embodiment 1 to confirm to be invited the client.As shown in Figure 2, comprising: acquiring unit 11, the first is confirmed 12, the second definite unit 13 and computing unit 14, unit.
Wherein, every kind of passage that acquiring unit 11 is used to obtain user's input is the re-set target number of required invitation separately, and said passage is used to notify the client to participate in current active; Said passage comprises: call passage, short message channel, mail passage, microblogging passage or website passage.First confirms that unit 12 is used for confirming that the client of said current active invites success ratio; Second confirms that unit 13 is used for confirming that said every kind of passage client separately invites success ratio; Computing unit 14 is used for client according to said current active and invites success ratio and said every kind of passage client separately and invite success ratio and calculate said every kind of passage realistic objective number of required invitation separately.
The device that the embodiment of the invention provided; When the user imports every kind of passage separately after the re-set target number of required invitation; Invite success ratio and every kind of passage client separately invites success ratio through the client who obtains this current activity, can calculate current active need be through said every kind of passage realistic objective number of required invitation separately.When the user as the person of active organization need invite the client to participate in a certain marketing activity; The embodiment of the invention can provide the realistic objective number of a needs invitation for this user; The user can send invitation through each passage according to this realistic objective number; Compare with need sending to invite to all clients in the prior art, the embodiment of the invention can provide a number reference value for the user sends when inviting to the client, reduces the enterprise marketing cost.
Further, can confirm that unit 12 carries out the function segmentation, specifically comprises: acquisition module and determination module to said first.
Wherein, acquisition module is used to obtain all the completion activities under the affiliated Activity Type of said current active; Determination module; Be used for confirming that according to P=(U/V) * 100% client of said current active invites success ratio; Wherein, P is that the client of said current active invites success ratio, and U is said all total numbers of persons of the successful participation of completion activity, and V is said all total numbers of persons of completion invitation that activity is sent.
Further, said second confirms that the unit specifically is used for according to R
i=(X
i/ Y
i) * 100% confirms that said every kind of passage client separately invites success ratio, wherein, R
iThe client who is i kind passage invites success ratio, X
iBe the total number of persons that successfully is invited to through i kind passage, Y
iFor sending the total number of persons of invitation through i kind passage.
Further, said computing unit specifically is used for according to T
i=N
i/ (R
i* P) calculate said every kind of passage realistic objective number of required invitation separately, wherein, T
iBe the realistic objective number of the required invitation of i kind passage, N
iBe the re-set target number of the required invitation of i kind passage of user input, R
iThe client who is i kind passage invites success ratio, and P is that the client of said current active invites success ratio.
The embodiment of the invention is mainly used in the e-commerce initiative, to the process of being invited client's number to predict, can a number reference value be provided for the user when sending invitation to the client, reduces the enterprise marketing cost.
The above; Be merely embodiment of the present invention, but protection scope of the present invention is not limited thereto, any technician who is familiar with the present technique field is in the technical scope that the present invention discloses; Can expect easily changing or replacement, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of said claim.
Claims (10)
1. a definite method of being invited the client is characterized in that, comprising:
The every kind of passage that obtains user input is the re-set target number of required invitation separately, and said passage is used to notify the client to participate in current active;
The client who confirms said current active invites success ratio;
Confirm that said every kind of passage client separately invites success ratio;
Inviting success ratio and said every kind of passage client separately according to the client of said current active invites success ratio and calculates said every kind of passage realistic objective number of required invitation separately.
2. definite method of being invited the client according to claim 1 is characterized in that said passage comprises: call, note, mail, microblogging or website.
3. definite method of being invited the client according to claim 1 is characterized in that, the client of said definite said current active is invited success ratio to comprise:
Obtain all the completion activities under the affiliated Activity Type of said current active;
Confirm that according to P=(U/V) * 100% client of said current active invites success ratio; Wherein, P is that the client of said current active invites success ratio, and U is said all total numbers of persons of the successful participation of completion activity, and V is said all total numbers of persons of completion invitation that activity is sent.
4. definite method of being invited the client according to claim 1 is characterized in that, said definite said every kind of passage client separately invites success ratio and comprises:
According to R
i=(X
i/ Y
i) * 100% confirms that said every kind of passage client separately invites success ratio, wherein, R
iThe client who is i kind passage invites success ratio, X
iBe the total number of persons that successfully is invited to through i kind passage, Y
iFor sending the total number of persons of invitation through i kind passage.
5. definite method of being invited the client according to claim 1; It is characterized in that, said client according to said current active invite success ratio and said every kind of passage client separately invite success ratio calculate said every kind of passage separately the realistic objective number of required invitation comprise:
According to T
i=N
i/ (R
i* P) calculate said every kind of passage realistic objective number of required invitation separately, wherein, T
iBe the realistic objective number of the required invitation of i kind passage, N
iBe the re-set target number of the required invitation of i kind passage of user input, R
iThe client who is i kind passage invites success ratio, and P is that the client of said current active invites success ratio.
6. a definite device of being invited the client is characterized in that, comprising:
Acquiring unit, the every kind of passage that is used to obtain user's input is the re-set target number of required invitation separately, and said passage is used to notify the client to participate in current active;
First confirms the unit, is used for confirming that the client of said current active invites success ratio;
Second confirms the unit, is used for confirming that said every kind of passage client separately invites success ratio;
Computing unit is used for client according to said current active and invites success ratio and said every kind of passage client separately and invite success ratio and calculate said every kind of passage realistic objective number of required invitation separately.
7. definite device of being invited the client according to claim 6 is characterized in that, said first confirms that the unit comprises:
Acquisition module is used to obtain all the completion activities under the affiliated Activity Type of said current active;
Determination module; Be used for confirming that according to P=(U/V) * 100% client of said current active invites success ratio; Wherein, P is that the client of said current active invites success ratio, and U is said all total numbers of persons of the successful participation of completion activity, and V is said all total numbers of persons of completion invitation that activity is sent.
8. definite device of being invited the client according to claim 6 is characterized in that, said second confirms that the unit is used for according to R
i=(X
i/ Y
i) * 100% confirms that said every kind of passage client separately invites success ratio, wherein, R
iThe client who is i kind passage invites success ratio, X
iBe the total number of persons that successfully is invited to through i kind passage, Y
iFor sending the total number of persons of invitation through i kind passage.
9. definite device of being invited the client according to claim 6 is characterized in that said computing unit is used for according to T
i=N
i/ (R
i* P) calculate said every kind of passage realistic objective number of required invitation separately, wherein, T
iBe the realistic objective number of the required invitation of i kind passage, N
iBe the re-set target number of the required invitation of i kind passage of user input, R
iThe client who is i kind passage invites success ratio, and P is that the client of said current active invites success ratio.
10. definite device of being invited the client according to claim 6 is characterized in that said passage comprises: call passage, short message channel, mail passage, microblogging passage or website passage.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010106149581A CN102542349A (en) | 2010-12-21 | 2010-12-21 | Invited client determining method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010106149581A CN102542349A (en) | 2010-12-21 | 2010-12-21 | Invited client determining method and device |
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| CN102542349A true CN102542349A (en) | 2012-07-04 |
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| CN2010106149581A Pending CN102542349A (en) | 2010-12-21 | 2010-12-21 | Invited client determining method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107590688A (en) * | 2017-08-24 | 2018-01-16 | 平安科技（深圳）有限公司 | The recognition methods of target customer and terminal device |
| CN108470297A (en) * | 2017-02-23 | 2018-08-31 | 阿里巴巴集团控股有限公司 | Invite information processing method, apparatus and system |
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| CN101073094A (en) * | 2004-08-17 | 2007-11-14 | 利虎公司 | Universal network market system |
| CN101441751A (en) * | 2007-11-23 | 2009-05-27 | 李孟儒 | Transaction program for processing group buying of network transaction platform |
| CN101887562A (en) * | 2009-05-13 | 2010-11-17 | 买愿望资讯科技有限公司 | Party service platform system and method |
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| US20040111316A1 (en) * | 2000-07-31 | 2004-06-10 | Roseanne Luth | Multi-layer surveying systems and methods with multi-layer incentives |
| CN101073094A (en) * | 2004-08-17 | 2007-11-14 | 利虎公司 | Universal network market system |
| CN1780344A (en) * | 2004-11-22 | 2006-05-31 | 詹胜智 | Automatic personnel number statistical method by telecommunication system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108470297A (en) * | 2017-02-23 | 2018-08-31 | 阿里巴巴集团控股有限公司 | Invite information processing method, apparatus and system |
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Application publication date: 20120704 |