CN102469428A - Method and system for promoting value-added services to user terminal - Google Patents

Method and system for promoting value-added services to user terminal Download PDF

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Publication number
CN102469428A
CN102469428A CN2010105507902A CN201010550790A CN102469428A CN 102469428 A CN102469428 A CN 102469428A CN 2010105507902 A CN2010105507902 A CN 2010105507902A CN 201010550790 A CN201010550790 A CN 201010550790A CN 102469428 A CN102469428 A CN 102469428A
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terminal
value
control device
switch control
video
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CN2010105507902A
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Chinese (zh)
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姜进章
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Individual
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Individual
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Abstract

The invention provides a method and a system for promoting value-added services to a user terminal. The method comprises the steps as follows: when exchange control equipment receives a call request containing both a voice connection identity and a video connection identity, and sent by a calling terminal, the video connection between the calling terminal and a called terminal is established; multimedia data promotion is carried out to at least one between the calling terminal and the called terminal through utilizing the video connection; and when the off-hook of the called terminal is detected, the promotion of the multimedia data stops and the established video connection is converted into voice connection, for facilitating the establishment of talk between the calling terminal and the called terminal on the voice connection. Through adopting the invention, richer businesses can be provided for the user during the talk establish process.

Description

A kind of method and system that pushes value-added service for user terminal
Technical field
The present invention relates to the network communications technology, particularly a kind of method and system that pushes value-added service for user terminal.
Background technology
Along with the continuous development of wireless communication technology, user terminals such as mobile phone, smart phone have become requisite product in people's life, and the service of diversification day by day is provided gradually.
Existing user terminal is mainly used in the voice call service of setting up; Its process can be as shown in Figure 1; The switch control device of calling terminal in wireless network sends call request; The sign that comprises terminal called in this call request, wherein, switch control device can be mobile switching centre (MSC) or radio network controller (RNC); Switch control device makes a call to terminal called according to the identification information of terminal called, begin to dialed terminal bell, after terminal called is answered, set up with calling terminal between voice be connected.
In order to produce more value-rising, operator often hopes to set up the business that provides abundant more in the process in above-mentioned voice call.
Summary of the invention
The invention provides a kind of for user terminal pushes the method and system of value-added service, so that set up the business that provides abundant more in the process in voice call.
Technical scheme provided by the invention is following:
At first, a kind of method for user terminal propelling movement value-added service is provided, this method comprises:
Switch control device receives that calling terminal sends when comprising the call request of voice connection identifier and video connection identifier, sets up calling terminal and is connected with video between the terminal called;
Utilize said video to connect at least one the propelling movement multi-medium data in said calling terminal or terminal called;
After detecting the terminal called off-hook, stop to push said multi-medium data and the said video that will set up connects and converts voice into and connect, converse so that calling terminal is connected foundation with terminal called at said voice.
Wherein, at least one the propelling movement multi-medium data that utilizes said video to connect in said calling terminal or terminal called specifically comprises:
Said switch control device sends the value-added service agreement request to value-added server after said video connects foundation, carry the sign at least one terminal in said calling terminal or the terminal called in this value-added service agreement request;
Said value-added server is confirmed the value-added service of said at least one terminal subscribes, and pushes the multi-medium data of said value-added service to said at least one terminal.
Wherein, the multi-medium data that pushes said value-added service to said at least one terminal specifically comprises:
Said value-added server sends to WMG with the multi-medium data of said value-added service;
Said WMG sends to said switch control device after said multi-medium data being converted into the data of H324 form;
Said switch control device sends to said at least one terminal with the data of said H324 form.
In addition, converting the said video connection of setting up into the voice connection specifically comprises:
Said switch control device sends conversion Modify message respectively to said calling terminal and said terminal called;
After treating that parameter negotiation that voice connect finishes, said calling terminal and said terminal called are replied to said switch control device and are converted Modify Complete message.
Particularly, said switch control device is: moving exchanging center MSC or wireless controller RNC.
The present invention also provides a kind of system for user terminal propelling movement value-added service, and this system comprises: switch control device, calling terminal and terminal called;
Said calling terminal is used for sending the call request that comprises voice connection identifier and video connection identifier to said switch control device; Receive the multi-medium data that said switch control device pushes; Behind the terminal called off-hook, with terminal called between the voice set up be connected and set up conversation;
Said switch control device, when being used to receive said call request, the video of setting up between said calling terminal and the terminal called connects; Utilize said video to connect at least one the propelling movement multi-medium data in said calling terminal or terminal called; After detecting said terminal called off-hook, stop to push said multi-medium data and the said video that will set up connects and converts the voice connection into;
Said terminal called is used to receive the multi-medium data that said switch control device pushes; , said voice set up conversation on connecting behind the off-hook with calling terminal.
Further, this system also comprises: value-added server;
Said switch control device sends the value-added service agreement request to said value-added server after said video connects foundation, carry the sign at least one terminal in said calling terminal or the terminal called in this value-added service agreement request;
Said value-added server when being used to receive said value-added service agreement request, being confirmed the value-added service of said at least one terminal subscribes, and is pushed the multi-medium data of said value-added service to said at least one terminal.
In addition, this system also comprises: WMG;
Said value-added server sends to WMG with the multi-medium data of said value-added service;
Said WMG sends to said switch control device after being used for converting said multi-medium data the data of H324 form into;
Said switch control device sends to said at least one terminal with the data of said H324 form.
Particularly, when said switch control device converts the voice connection in the said video connection that will set up, send conversion Modify message respectively to said calling terminal and terminal called;
Said calling terminal and said terminal called after the parameter negotiation that said voice connect finishes, convert Modify Complete message to said switch control device answer.
Wherein, said switch control device is: moving exchanging center MSC or wireless controller RNC.
Can find out by above technical scheme; Realized that through the present invention at least one in calling terminal or terminal called pushes multi-medium data in original ring process; For example, value-added services such as pushed advertisement provide abundant more business to set up in voice call in the process to the user.
Description of drawings
Fig. 1 sets up the process sketch map for voice call in the prior art;
Fig. 2 is a main method flow chart provided by the invention;
The detailed method flow chart that Fig. 3 provides for the embodiment of the invention;
The system configuration sketch map that Fig. 4 provides for the embodiment of the invention.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer, describe the present invention below in conjunction with accompanying drawing and specific embodiment.
Main method provided by the invention can be as shown in Figure 2, mainly may further comprise the steps:
Step 201: switch control device receives that calling terminal sends when comprising the call request of voice connection identifier and video connection identifier, sets up calling terminal and is connected with video between the terminal called.
Wherein switch control device can be MSC or RNC.
Step 202: utilize this video to connect and push multi-medium data to calling terminal and/or terminal called.
Switch control device can trigger value-added server and push multi-medium data to calling terminal and/or terminal called in this step.
In this step, can push identical multi-medium data with terminal called to calling terminal, also can push different multi-medium datas.
Step 203: behind the terminal called off-hook, stop to push this multi-medium data and convert the video connection of setting up into the voice connection, so that calling terminal is set up conversation with terminal called on voice are connected.
Through specific embodiment said method is described in detail below, the detailed method flow chart that Fig. 3 provides for the embodiment of the invention, as shown in Figure 3, this method can specifically may further comprise the steps:
Step 301: calling terminal sends the call request of carrying voice connection identifier (BC1) and video connection identifier (BC2) to MSC/RNC.
In the present invention; Call request is expanded, only can be carried the voice connection identifier in the call request of audio call in the prior art, in the present invention in order to realize the propelling movement of multi-medium data; In call request, carry the video connection identifier; To realize that preferentially setting up video in the flow connects to push multi-medium data at ringing phase, behind the terminal called off-hook, converts the video connection into voice and connects.
Step 302:MSC/RNC sends to terminal called with this call request.
MSC/RNC sends call request according to the sign of the terminal called in the call request to terminal called.
Step 303: set up video between terminal called and the calling terminal and connect (VT), call out thereby set up.
When step 304:MSC/RNC confirms to set up between terminal called and the calling terminal video connection, send the value-added service agreement request of carrying calling terminal identification to value-added server.
If network configuration is the multi-medium data that pushes value-added service to terminal called, then only the terminal called sign is carried in the value-added service agreement request and sends to value-added server; If network configuration is the multi-medium data that pushes value-added service to calling terminal, then only calling terminal identification is carried in the value-added service agreement request and sends to value-added server; If network configuration is all to push value-added service to calling terminal and terminal called; The terminal of perhaps in calling terminal and terminal called, having subscribed to value-added service pushes value-added service, then calling terminal identification is identified all to be carried in the value-added service agreement request with terminal called to send to value-added server.Be example only to push value-added service among Fig. 3 to calling terminal.
Step 305: value-added server is confirmed the value-added service that calling terminal is subscribed to, and pushes the multi-medium data of this value-added service to calling terminal.
On value-added server, preserve user subscription information; When receiving the value-added service agreement request; Confirm whether the terminal called sign and/or the corresponding user of calling terminal identification that wherein carry have subscribed to value-added service; If subscribed to value-added service, then the multi-medium data with this value-added service is pushed to terminal called and/or calling terminal.If do not subscribe to, then do not push multi-medium data.
The propelling movement process of multi-medium data specifically comprises: value-added server sends to WMG with multi-medium data; WMG sends to MSC/RNC after this multi-medium data being converted into the data of H324 form of 3GPP standard, is connected through the video of setting up by MSC/RNC to be pushed to calling terminal and/or terminal called.
Wherein, the multi-medium data of propelling movement can be that the flash animation subscribed to of user, video clip etc. are to enrich user's experience.Also can be the advertisement that pushes of operator etc. realizing value-added service, for example follow-uply can realize multiple business: the user can offset telephone expenses through the form of subscribing to advertisement.
The terminal iidentification that relates among the present invention can be international mobile subscriber identity (IMSI) or Integrated Service Digital Network number etc.
Set up video through said process and connect, promptly adopt video channel to carry the multi-medium data that ringing phase pushes, thereby guarantee the quality of value-added service.
Step 306: when MSC/RNC detected the terminal called off-hook, the notice value-added server stopped to push multi-medium data.
Step 307:MSC/RNC sends transforming message (Modify) to calling terminal and terminal called, connects to be used for converting the video connection into voice.
Step 308: after converting, MSC/RNC receives that calling terminal and terminal called reply converts (Modify complete) message.
In fact; Step 307 and step 308 are falling processes that video traffic arrives speech business; Video connects when converting voice connections (just the video traffic channel switch is a voice traffic channel) into; Need carry out necessary connection variation of parameter, promptly accomplish the negotiation of parameter modification, thereby accomplish professional falling through step 307 and 308 process.
Step 309: calling terminal begins voice call with terminal called on voice are connected.
More than be the detailed description that method provided by the present invention is carried out, be described in detail in the face of system provided by the present invention down.As shown in Figure 4, system provided by the present invention can comprise: switch control device 401, calling terminal 402 and terminal called 403.
Calling terminal 402 is used for sending the call request that comprises voice connection identifier and video connection identifier to switch control device 401; Receive the multi-medium data that switch control device 401 pushes; Behind terminal called 403 off-hooks, with terminal called 403 between the voice set up is connected to set up and converses.
Switch control device 401, when being used to receive call request, the video of setting up between calling terminal 402 and the terminal called 403 connects; Utilize video to connect at least one the propelling movement multi-medium data in calling terminal 402 or terminal called 403; After detecting terminal called 403 off-hooks, stop to push multi-medium data and convert the video connection of setting up into the voice connection.
Terminal called 403 is used to receive the multi-medium data that switch control device 401 pushes; , voice set up conversation on connecting behind the off-hook with calling terminal 402.
Further, this system also comprises: value-added server 404.
Switch control device 401 sends the value-added service agreement request to value-added server 404 after video connects foundation, carry the sign at least one terminal in calling terminal 402 or the terminal called 403 in this value-added service agreement request.
Value-added server 404 when being used to receive the value-added service agreement request, is confirmed the value-added service of above-mentioned at least one terminal subscribes, and pushes the multi-medium data of value-added service at least one terminal.
In addition, this system can also comprise: WMG 405.
Value-added server 404 is when above-mentioned at least one terminal pushes multi-medium data, and specifically the multi-medium data with value-added service sends to WMG 405.
WMG 405 sends to switch control device 401 after being used for converting multi-medium data the data of H324 form into.
Switch control device 401 sends to above-mentioned at least one terminal with the data of H324 form.
Particularly, switch control device 401 sends Modify message respectively to calling terminal 402 and terminal called 403 when converting the video connection of setting up into the voice connection.
Calling terminal 402 and terminal called 403 after the parameter negotiation that voice connect finishes, are replied conversion Modify Complete message to switch control device 401.
Above-mentioned switch control device 401 can be MSC or RNC.
Can find out that by above description method and system provided by the invention has the following advantages:
1) realized that through the present invention at least one in calling terminal or terminal called pushes multi-medium data in original ring process, for example, value-added services such as pushed advertisement provide abundant more business to set up in voice call in the process to the user.
2) realize that framework is consistent with existing 3GPP definition, in full accord with the network architecture maintenance of existing Ring Back Tone service, do not need agreement to do non-standard processing.
3) multi-medium data of the value-added service of use video traffic channel bearing propelling movement can guarantee the value-added service quality.
4) network architecture can keep in full accord with the existing network architecture of Ring Back Tone service of supporting
The above is merely preferred embodiment of the present invention, and is in order to restriction the present invention, not all within spirit of the present invention and principle, any modification of being made, is equal to replacement, improvement etc., all should be included within the scope that the present invention protects.

Claims (10)

1. one kind for user terminal pushes the method for value-added service, it is characterized in that this method comprises:
Switch control device receives that calling terminal sends when comprising the call request of voice connection identifier and video connection identifier, sets up calling terminal and is connected with video between the terminal called;
Utilize said video to connect at least one the propelling movement multi-medium data in said calling terminal or terminal called;
After detecting the terminal called off-hook, stop to push said multi-medium data and the said video that will set up connects and converts voice into and connect, converse so that calling terminal is connected foundation with terminal called at said voice.
2. method according to claim 1 is characterized in that, at least one the propelling movement multi-medium data that utilizes said video to connect in said calling terminal or terminal called specifically comprises:
Said switch control device sends the value-added service agreement request to value-added server after said video connects foundation, carry the sign at least one terminal in said calling terminal or the terminal called in this value-added service agreement request;
Said value-added server is confirmed the value-added service of said at least one terminal subscribes, and pushes the multi-medium data of said value-added service to said at least one terminal.
3. method according to claim 2 is characterized in that, the multi-medium data that pushes said value-added service to said at least one terminal specifically comprises:
Said value-added server sends to WMG with the multi-medium data of said value-added service;
Said WMG sends to said switch control device after said multi-medium data being converted into the data of H324 form;
Said switch control device sends to said at least one terminal with the data of said H324 form.
4. method according to claim 1 is characterized in that, converts the said video connection of setting up into the voice connection and specifically comprises:
Said switch control device sends conversion Modify message respectively to said calling terminal and said terminal called;
After treating that parameter negotiation that voice connect finishes, said calling terminal and said terminal called are replied to said switch control device and are converted Modify Complete message.
5. according to the described method of the arbitrary claim of claim 1 to 4, it is characterized in that said switch control device is: moving exchanging center MSC or wireless controller RNC.
6. the system for user terminal propelling movement value-added service is characterized in that this system comprises: switch control device, calling terminal and terminal called;
Said calling terminal is used for sending the call request that comprises voice connection identifier and video connection identifier to said switch control device; Receive the multi-medium data that said switch control device pushes; Behind the terminal called off-hook, with terminal called between the voice set up be connected and set up conversation;
Said switch control device, when being used to receive said call request, the video of setting up between said calling terminal and the terminal called connects; Utilize said video to connect at least one the propelling movement multi-medium data in said calling terminal or terminal called; After detecting said terminal called off-hook, stop to push said multi-medium data and the said video that will set up connects and converts the voice connection into;
Said terminal called is used to receive the multi-medium data that said switch control device pushes; , said voice set up conversation on connecting behind the off-hook with calling terminal.
7. system according to claim 6 is characterized in that this system also comprises: value-added server;
Said switch control device sends the value-added service agreement request to said value-added server after said video connects foundation, carry the sign at least one terminal in said calling terminal or the terminal called in this value-added service agreement request;
Said value-added server when being used to receive said value-added service agreement request, being confirmed the value-added service of said at least one terminal subscribes, and is pushed the multi-medium data of said value-added service to said at least one terminal.
8. system according to claim 7 is characterized in that this system also comprises: WMG;
Said value-added server sends to WMG with the multi-medium data of said value-added service;
Said WMG sends to said switch control device after being used for converting said multi-medium data the data of H324 form into;
Said switch control device sends to said at least one terminal with the data of said H324 form.
9. system according to claim 6 is characterized in that, when said switch control device converts the voice connection in the said video connection that will set up, sends conversion Modify message respectively to said calling terminal and terminal called;
Said calling terminal and said terminal called after the parameter negotiation that said voice connect finishes, convert Modify Complete message to said switch control device answer.
10. according to the described system of the arbitrary claim of claim 6 to 9, it is characterized in that said switch control device is: moving exchanging center MSC or wireless controller RNC.
CN2010105507902A 2010-11-19 2010-11-19 Method and system for promoting value-added services to user terminal Pending CN102469428A (en)

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103401923A (en) * 2013-07-31 2013-11-20 张先锋 Intelligent terminal for intelligent push of advertisements and buying and selling comments
CN103703798A (en) * 2012-07-31 2014-04-02 华为技术有限公司 Advertisement insertion method, device, and system
CN106447398A (en) * 2016-09-30 2017-02-22 北京金山安全软件有限公司 Service providing method and device and electronic equipment
WO2017101300A1 (en) * 2015-12-15 2017-06-22 乐视控股(北京)有限公司 Calling method and device, and terminal
CN107426408A (en) * 2017-05-23 2017-12-01 深圳市保千里电子有限公司 A kind of recommendation method and system of multimedia messages

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103703798A (en) * 2012-07-31 2014-04-02 华为技术有限公司 Advertisement insertion method, device, and system
CN103401923A (en) * 2013-07-31 2013-11-20 张先锋 Intelligent terminal for intelligent push of advertisements and buying and selling comments
CN103401923B (en) * 2013-07-31 2016-08-10 张先锋 The smart terminal of intelligently pushing is evaluated in advertisement and dealing
WO2017101300A1 (en) * 2015-12-15 2017-06-22 乐视控股(北京)有限公司 Calling method and device, and terminal
CN106447398A (en) * 2016-09-30 2017-02-22 北京金山安全软件有限公司 Service providing method and device and electronic equipment
CN107426408A (en) * 2017-05-23 2017-12-01 深圳市保千里电子有限公司 A kind of recommendation method and system of multimedia messages

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Application publication date: 20120523