CN102378049A - Intelligent network television playing platform - Google Patents
Intelligent network television playing platform Download PDFInfo
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- CN102378049A CN102378049A CN2010102593709A CN201010259370A CN102378049A CN 102378049 A CN102378049 A CN 102378049A CN 2010102593709 A CN2010102593709 A CN 2010102593709A CN 201010259370 A CN201010259370 A CN 201010259370A CN 102378049 A CN102378049 A CN 102378049A
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Abstract
The invention discloses an intelligent network television playing platform used for transmitting a network television service content to a television. The intelligent network television playing platform comprises a server host and a client host, wherein the server host is used for providing background, layout configuration, a subject and the network television service content; the client host acquires the background, the layout configuration, the subject and the network television service content from the server host, so that the television displays the background, the layout configuration, the subject and the network television service content; the client host provides a layout setting option to transmit a choice of a user to the server host, so that the background, the layout configuration and the subject selected by the user are transmitted back.
Description
Technical field
The present invention is relevant with Web TV, particularly about a kind of intelligent TV network playing platform that can be decided in its sole discretion background, space of a whole page configuration, theme by the user.
Background technology
Existing Web TV is by the dealer of system fixing interface menu to be provided, in be built in STB, operate for the user.Except the dealer of system sees through online updating mechanism, and STB is upgraded outside the interface menu that it provided, the background of interface menu, the space of a whole page, subject information or the like all immobilize, and can only determine whether change by the dealer of system.Yet such interface menu may not be certain to meet each rating family, causes video program Chang Wufa to be clicked broadcast by real interested rating family, makes its economic benefit of performance that it can't be real.And the advertisement that sees through the Web TV broadcast also faces similar problem.
Existing television advertising pattern, the advertizer must analyze the characteristic of its consumption group, and prediction needs the period and the channel of broadcast.For the rating family that televiews; Because it is uncontrollable to its demands of individuals classification, unidirectional broadcast, rating time length especially that the time that advertisement occurs is not timing, advertisement; Therefore the rating family can't be selected time spot and the content that will see voluntarily, in case miss when then do not certainly lead to the expectation of broadcasting again after the advertisement for advertisement.For advertisement benefit, the advertizer can only see through afterwards indirect data such as questionnaire, market reaction and assess.For the Web TV of video on demand, the broadcasting time that video program is unfixing, but the advertizer still can insert advertising segment to the characteristic of video program in video program, or on the menu interface of Web TV, add the advertisement field.The mode of this kind advertisement need not predicted period of broadcast, only needs to analyze the pairing consumption of each a video program group and gets final product.Yet for advertisement benefit, the advertizer also can only see through afterwards indirect data such as questionnaire, market reaction and assess.
Summary of the invention
In view of the above problems, the present invention proposes a kind of intelligent TV network playing platform, is available for users to decide in its sole discretion background, space of a whole page configuration, theme, to meet its demand.
For reaching above-mentioned purpose, the present invention proposes a kind of intelligent TV network playing platform, in order to transmit Web TV service content to a television set, comprises a server-side main frame and a client host.This server-side main frame is in order to provide background, space of a whole page configuration, theme and Web TV service content; And client host; Obtain background, space of a whole page configuration, theme and Web TV service content by this server-side main frame; And make this television set display background, space of a whole page configuration, theme and Web TV service content; Wherein this client host provides a space of a whole page to set option, with the selection that transmits the user to this server-side main frame, with the selected background of passback user, space of a whole page configuration, theme.
Intelligent TV network playing platform of the present invention, possessing the general networking TV provides outside the characteristic of video on demand, and the user can see through the interface menu of Web interface, defines space of a whole page configuration and theme voluntarily, obtains optimal content.And the characteristic of video on demand also helps user's decision and watches time length or repeat to watch the number of times of content.
Description of drawings
Fig. 1 is the Organization Chart of the embodiment of the invention.
Fig. 2 is in the embodiment of the invention, the Organization Chart of client host.
Fig. 3 is the use sketch map of the embodiment of the invention.
The primary clustering symbol description
100 client hosts
110 control modules
120 audio-visual output interfaces
130 remote control receiver modules
140 communication modules
200 server-side main frames
210 server admin unit
220 video process unit
230 data are prospected the unit
240 muster counting units
250 information feedback unit
300 television sets
400 remote controllers
Embodiment
See also Fig. 1 and shown in Figure 2, be a kind of intelligent TV network playing platform that the embodiment of the invention disclosed, comprise a client host 100 and a server-side main frame 200.The user sees through 100 pairs of server-side main frames 200 of a client host and sends request, obtains the Web TV service content.
Consult shown in Figure 1ly, client host 100 comprises the audio-visual output interface of a control module 110, one 120, a remote control receiver module 130 and a communication module 140 at least.
As shown in Figure 1, control module 110 be a system single chip controller (System-On-Chip Controller, SoC), in order to executive system routine and deal with data.
Like Fig. 1 and shown in Figure 2, audio-visual output interface 120 is electrically connected on control module 110.Control module 110 provides an interface menu, sees through audio-visual output interface 120 and exports a television set 300 to, on television set 300, shows this interface menu.The specification of audio-visual output interface 120 is the video signal input specification terminal specifications that cooperate television set 300, comprises RF terminal port, AV terminal port, S terminal port or HDMI terminal port.
Like Fig. 1 and shown in Figure 2, remote control receiver module 130 is electrically connected on control module 110, in order to receive the controlling signal that a remote controller 400 sends, is shown in the interface menu on the television set 300 for user's operation.Remote control receiver module 130 is to adopt IR radio frequency, RF radio frequency or bluetooth communication agreement, and remote controller 400 is that the corresponding controlling signal of emission is for 130 receptions of remote control receiver module.Have a plurality of buttons on the remote controller 400, respectively corresponding different control commands.But user's remote controller 400 makes remote controller 400 emission control signal to remote control receiver modules 130, produces corresponding control command control client host 100, chooses or carry out the interface menu that is shown in television set 300.
Consult Fig. 1 and shown in Figure 2 again, server-side main frame 200 comprises a server admin unit 210, a video process unit 220, data and prospects unit 230, a muster counting unit 240 and an information feedback unit 250.
Server admin unit 210 is in order to handle the message that exchanges with client host 100; With the Web TV service content of confirming that client host 100 requires; And storage various interface menu is set the space of a whole page, muster record, feedback theme etc.; The said setting space of a whole page more comprises background, space of a whole page configuration and the theme that is appeared on television set 300 screens, and space of a whole page deploy content comprises literal, picture or the film configuration kenel in a display frame.
See through the Web TV service content that server admin unit 210 confirms that client host 100 requires, video process unit 220 can be found out the Web TV service content that client host 100 requires, for external transmission.
Muster counting unit 240 is in order to the number of times of statistics user's muster advertisement or notice information.
Data are prospected the number of times of unit 230 according to muster advertisement or notice information, carry out data and prospect and analyze, with the most suitable advertisement that provides of decision or notice information.
Information feedback unit 250 makes the server admin unit 210 of server-side main frame 200 and the control module 110 of this client host 100 set up communication link in order to connect this telecommunication network.
Consult Fig. 1, Fig. 2 and shown in Figure 3; The intelligent TV network playing platform is that the user by client host 100 starts client host 100; The control module 130 of client host 100 sees through communication module 110, telecommunication network and information feedback unit 250, is obtained the interface menu of a Web interface by server admin unit 210.And control module 110 is this interface menu, sees through audio-visual output interface 120 outputs, and being presented in television set 300, and the user can see through a remote controller 400 as input interface, to operate this interface menu.
Like Fig. 1 and shown in Figure 3, in start-up course, the user can see through remote controller 400 operations; Instruction is chosen in input, sets in the option at the space of a whole page, chooses background, space of a whole page configuration and theme; The control module 110 of client host 100 can be with aforesaid selection; See through communication module 110, telecommunication network and information feedback unit 250, be sent to server admin unit 210, server unit can be sent to the selection of background, space of a whole page configuration and theme video process unit 220 and store.Simultaneously, when server admin unit 210 confirm that client hosts 100 send choose the request of background, space of a whole page configuration and theme the time, then, be sent to video process unit 220 again with the request of background, space of a whole page configuration and theme.
Then video process unit 220 is found out its stored background, space of a whole page configuration and theme, just can see through server admin unit 210, information feedback unit 250, telecommunication network and communication module, is sent to the control module 110 of client host 100.Control module 110 receives background, space of a whole page configuration and the theme that video process unit 220 provides; Be corresponding display signal with further changing it; See through audio-visual output interface 120 and be sent to television set 300; Change the space of a whole page and heading message that television set 300 is shown, but so the rating family selective system dealer of the client host diversified background, the space of a whole page that are provided appear in television set 300.
The all given client identifying information of each client host; According to this identifying information; Server admin unit 210 can be analyzed advertisement or bulletin content that should identifying information; And loading aforesaid advertisement or bulletin content by video process unit 220, advertisement or bulletin content that appointment is sent with charge free send this client host to, so that advertisement or bulletin content are obtained in special object or rating family.
Likewise, aforesaid advertisement or bulletin content are to see through telecommunication network and communication module, are sent to the control module 110 of client host 100.Control module sees through audio-visual output interface 120 again makes it be shown in television set 300.The user sees through remote controller and selects after the muster, and the muster of each advertisement or notice information is back to muster counting unit 240, with the number of times of statistics rating family muster advertisement and bulletin content.
At last, the number of times of muster advertisement of rating family and bulletin content is sent to data and prospects unit 230, carries out data and prospects and analyze, with the most suitable advertisement that provides of decision or notice information.
Intelligent TV network playing platform of the present invention; Possessing the general networking TV provides outside the characteristic of video on demand; The user can see through the interface menu of the Web interface that server admin unit 210 provides, and defines space of a whole page configuration and theme voluntarily, obtains optimal content.And the characteristic of video on demand also helps user's decision and watches time length or repeat to watch the number of times of content.
For the Web TV ISP, its advertisement and notice information can be added up by the number of times of muster effectively, to analyze to period, number of times, area.Simultaneously, the Web TV ISP is according to the client identifying information, with the client classification, plays different contents can be directed against different regions/rating family, even initiatively is directed against the rating family and likes exclusive particular advertisement content is provided, to promote its business efficiency.As far as the ad. craft; System can provide data to prospect data, for example advertisement by the total degree of muster, advertisement different period muster number of times, advertisement in different regions muster number of times etc., therefore for the advertizer; Can promote its advertisement benefit, avoid unnecessary waste.
Claims (8)
1. an intelligent TV network playing platform is characterized in that, in order to transmit Web TV service content to a television set, comprises:
One server-side main frame is in order to provide background, space of a whole page configuration, theme and Web TV service content; And
One client host; Obtain background, space of a whole page configuration, theme and Web TV service content by this server-side main frame; And make this television set display background, space of a whole page configuration, theme and Web TV service content; Wherein this client host provides a space of a whole page to set option, with the selection that transmits the user to this server-side main frame, with the selected background of passback user, space of a whole page configuration, theme.
2. intelligent TV network playing platform as claimed in claim 1 is characterized in that: this client host comprises:
One control module is in order to executive system routine and deal with data;
One audio-visual output interface is electrically connected on this control module, and this control module provides, and background, the space of a whole page dispose, theme, see through audio-visual output interface and export this television set to;
One remote control receiver module is electrically connected on this control module, in order to receive a controlling signal, is shown in background, space of a whole page configuration, theme on this television set with operation;
One communication module is electrically connected on this control module, makes this control module connection telecommunication network and set up data flow with this server-side main frame to link, and this control module sees through communication module and obtains background, space of a whole page configuration, theme by this server-side main frame; And
One remote controller is in order to send this controlling signal, with operation background, space of a whole page configuration, theme.
3. intelligent TV network playing platform as claimed in claim 2 is characterized in that: this control module is a system single chip controller.
4. intelligent TV network playing platform as claimed in claim 2 is characterized in that: the specification of this audio-visual output interface comprises RF terminal port, AV terminal port, S terminal port or HDMI terminal port.
5. intelligent TV network playing platform as claimed in claim 2 is characterized in that: this remote control receiver module is to adopt IR radio frequency, RF radio frequency or bluetooth communication agreement, and this remote controller is that the corresponding controlling signal of emission is for this remote control receiver module reception.
6. intelligent TV network playing platform as claimed in claim 1 is characterized in that: this server-side main frame comprises:
One server admin unit in order to handle the message that exchanges with this client host, with the Web TV service content of confirming that client host requires, and stores the interface menu setting space of a whole page, muster record, the feedback theme that comprises background, space of a whole page configuration, theme;
One video process unit; In order to store and management each item Web TV service content; See through the Web TV service content that this server admin unit confirms that this client host requires, this video process unit is found out the Web TV service content of this client host requirement, for external transmission;
One muster counting unit is in order to the number of times of statistics user's muster advertisement and notice information;
One data are prospected the unit, according to the number of times of muster advertisement and notice information, carry out data and prospect and analyze, with the most suitable advertisement that provides of decision or notice information; And
One information feedback unit is with so that this server admin unit and this client host are set up communication link.
7. intelligent TV network playing platform as claimed in claim 1 is characterized in that: this space of a whole page deploy content comprises literal, picture or the film configuration kenel in a display frame.
8. intelligent TV network playing platform as claimed in claim 1; It is characterized in that: all given client identifying information of this client host; According to this identifying information; This server-side host analysis is to advertisement or bulletin content that should identifying information, and loads aforesaid advertisement or bulletin content, and advertisement or bulletin content that appointment is sent with charge free send this client host to.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102593709A CN102378049A (en) | 2010-08-19 | 2010-08-19 | Intelligent network television playing platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102593709A CN102378049A (en) | 2010-08-19 | 2010-08-19 | Intelligent network television playing platform |
Publications (1)
| Publication Number | Publication Date |
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| CN102378049A true CN102378049A (en) | 2012-03-14 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2010102593709A Pending CN102378049A (en) | 2010-08-19 | 2010-08-19 | Intelligent network television playing platform |
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| CN103997665A (en) * | 2013-02-19 | 2014-08-20 | 冠捷投资有限公司 | Setting system and method for display device |
| CN108012181A (en) * | 2017-12-08 | 2018-05-08 | 深圳Tcl新技术有限公司 | Replacing background method, smart television and the storage medium of menu interface |
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Application publication date: 20120314 |