CN102340460A - Mail providing method and device - Google Patents
Mail providing method and device Download PDFInfo
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- CN102340460A CN102340460A CN2011103397616A CN201110339761A CN102340460A CN 102340460 A CN102340460 A CN 102340460A CN 2011103397616 A CN2011103397616 A CN 2011103397616A CN 201110339761 A CN201110339761 A CN 201110339761A CN 102340460 A CN102340460 A CN 102340460A
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Abstract
The invention discloses a mail providing method and device. The method comprises the following steps of: S1, selecting a target user; S2, determining a product to be recommended for the target user; and S3, generating a recommendation mail which carries the mail identifier information of the target user and the product information recommended for the target user. In the invention, personalized mails are provided to different users based on a recommendation engine, thus the provided product information is more targeted and the user satisfaction is improved.
Description
Technical field
The present invention relates to the data forwarding field, particularly relate to a kind of method and device that mail is provided to the user.
Background technology
In the prior art, sending product information through the transmission mail to the user is to let e-mail sending and existing user and potential user set up the important means of getting in touch rapidly.But usually all users are sent same product information in the prior art, this just makes the user often receive many own uninterested product informations, causes the user to dislike.Therefore, the too wide in range mode of this product information recommended range of prior art has caused user's low satisfaction.
Summary of the invention
In view of this, the present invention proposes a kind of method and device that mail is provided, to solve the problem of the product information wide scope of recommending through mail in the prior art.
The method of mail is provided according to an embodiment of the invention, may further comprise the steps: step S1: the select target user; Step S2: confirm product to said targeted customer's recommendation; Step S3: generate and recommend mail, said recommendation mail to carry said targeted customer's mailbox identification information and the product information of recommending to said targeted customer.
According to aforesaid method, said step S2 comprises: step S21: the user is divided into a plurality of user's groups; Step S22: with a plurality of product groups of production sharing; Step S23: search all products that the user in user's group under the said targeted customer taked behavior; Step S24: as the product of recommending to the targeted customer, the affiliated product group of wherein said targeted customer was taked the described product group of product of behavior for the targeted customer with the product except that the product of the product that does not belong to the affiliated user's group of targeted customer and said targeted customer's behavior in said all products.
According to aforesaid method, said step S23 comprises: step S231: will taked the product of behavior to be stored in the consumer products storehouse by the user in each user's group respectively; Step S232: from said consumer products storehouse, search all products that the user in user's group under the targeted customer taked behavior.
According to aforesaid method, said behavior comprises buying behavior and usage behavior.
According to aforesaid method, said step S3 comprises: step S31: the mail template is provided; Step S32: in said mail template, fill in said targeted customer's mailbox identification information and the product information of recommending to said targeted customer.
According to aforesaid method, said product information comprises that ID number of product, the title of product, the description of contents of product, the trade mark of product, the download address of product, the type and/or the product of product download or quantity purchase.
The device of mail is provided according to an embodiment of the invention, comprises: selected cell is used for the select target user; Recommendation unit is used for confirming the product to said targeted customer's recommendation; The mail generation unit is used for generating and recommends mail, said recommendation mail to carry said targeted customer's mailbox identification information and the product information of recommending to said targeted customer.
According to aforesaid device, said recommendation unit comprises: user grouping module is used for the user is divided into a plurality of user's groups; The product grouping module is used for a plurality of product groups of production sharing; Product is searched module, is used for searching all products that the user of user's group under the said targeted customer taked behavior; The recommended products acquisition module; Be used for the product of said all products except that the product of the product that does not belong to user's group under the targeted customer and said targeted customer's behavior as the product of recommending to the targeted customer, the affiliated product group of wherein said targeted customer was taked the described product group of product of behavior for the targeted customer.
According to aforesaid device, said product is searched module and comprised: sub module stored is used for will being taked the product of behavior to be stored in the consumer products storehouse by the user of each user's group respectively; Search submodule, be used for all products that user under the targeted customer is searched in the said consumer products storehouse user group taked behavior.
According to aforesaid device, said mail generation unit comprises: template provides module, is used to provide the mail template; Information is filled in module, is used for filling in said targeted customer's mailbox identification information and the product information of recommending to said targeted customer in said mail template.
Can be known that by technique scheme the present invention has following beneficial effect: embodiments of the invention provide personalized mail based on recommended engine to different users, make the product information that is provided have more specific aim, have improved user satisfaction.
With reference to the accompanying drawing description of a preferred embodiment, above-mentioned and other purpose of the present invention, feature and advantage will be more obvious through following.
Description of drawings
Fig. 1 is for provide the flow chart of the method for mail according to an embodiment of the invention;
Fig. 2 is according to an embodiment of the invention to the flow chart of the method for targeted customer's recommended products;
Fig. 3 is for provide the block diagram of the device of mail according to an embodiment of the invention;
Fig. 4 is the block diagram of recommendation unit according to an embodiment of the invention.
Embodiment
To describe specific embodiment of the present invention in detail below.Should be noted that the embodiments described herein only is used to illustrate, be not limited to the present invention.And in following explanation, different " embodiment " or " embodiment " refer to is not necessarily same embodiment.In addition, special characteristic, structure or the characteristics among one or more embodiment can be by any suitable form combination.
See also shown in Figure 1ly, it is the flow chart of the method that mail is provided of one embodiment of the invention.In this embodiment, may further comprise the steps:
Step S1: select target user;
Because in an embodiment of the present invention, realize recommending Different products through mail, therefore, confirm the targeted customer, suitable product information to be provided to this targeted customer to different user.
In one embodiment, the user who sends object as mail comprises the user who once product was taked behavior, and the behavior here for example is buying behavior or usage behavior, and the targeted customer is some among the user.
In the present embodiment, each among the user is with can be used as the targeted customer per family.
Step S2: confirm product to targeted customer's recommendation;
Here, can adopt recommend method of the prior art to come recommended products, for example adopt employed recommend method on the existing Web website for the targeted customer.
In addition, the product in the embodiment of the invention comprises app (application program).
A kind of method to targeted customer's recommended products has also been proposed in the embodiments of the invention, as shown in Figure 2, comprising:
Step S21: the user is divided into a plurality of user's groups;
It will be understood by those skilled in the art that and can take multiple mode according to actual conditions to user's grouping, for ease of explanation, below is that example is explained with network children education product.For example, the age cohorts when registering in the website with the user, can with the user be divided into 0-1 year group, 1-2 the year a plurality of groupings such as group.
Step S22: with a plurality of product groups of production sharing;
Grouping to product also can be adopted multiple mode, for example, makes grouping with the type of product, and in the children education product, the type of product comprises mathematics, intelligence development, and language, cognition, music, national literature is brought up, and reads etc.
Step S23: search all products that the user in user's group under the targeted customer taked behavior;
Wherein, the user taked the product of behavior to comprise the product that the user buys/uses.
If store each user's behavior record on the website, can the user's who comprise in user's group behavior record be stored in the database, for searching.
Preferably, step S23 comprises step S231: will taked the product information of behavior to be stored in the consumer products storehouse corresponding to each user's group by the user in each user's group respectively; Step S232: from the consumer products storehouse, search all products that the user in user's group under the targeted customer taked behavior.
In one embodiment, web site stores has user's behavioural information table, wherein records user's behavior and user's information such as email address.Can from the user behavior information table, obtain the product information that the user taked behavior, and can therefrom obtain the user mail address and recommend the mail step to use for follow-up generation.
Wherein, product information comprises product IDs (Identity, sign) number or title etc.
Step S24: as the product of recommending to the targeted customer, the product group was taked the affiliated product group of product of behavior under the wherein above-mentioned targeted customer for the targeted customer with the product that had not only belonged to product group under the targeted customer in all products but also do not taked behavior by the targeted customer.
For example, targeted customer A belongs to 0-1 year user group, buys the music1 that belongs to music group, and then the affiliated product group of user A is a music group; The user of 0-1 year user group taked the product of behavior to comprise the music1 that belongs to music group, and music2 and music3 belong to language1, language2 and the language3 of group of languages.
Wherein, Belong to the product language1 of group of languages, language2 and language3 do not belong to the product of the affiliated product group of targeted customer A, and music1 is the product of targeted customer A behavior; Therefore, recommend product music2 and music3 except that these four products to targeted customer A.
Step S3: generate and recommend mail, said recommendation mail to carry said targeted customer's mailbox identification information and the product information of recommending to said targeted customer.
Wherein targeted customer's mailbox identification information comprises email address, can from the user behavior information table of web site stores, obtain; Product information comprises ID (Identity, sign) number of product, the title of product, the description of contents of product, the logo (trade mark) of product, the download address of product, type, product number of downloads or the product purchase quantity etc. of product.
Preferably, step S3 comprises step S31: the mail template is provided; Step S32: in the mail template, fill in targeted customer's mailbox identification information and the product information of recommending to the targeted customer.
In one embodiment, the mail template can be the template that is stored on the server, comprises the rule encoding that is used for dynamic replacement addresses of items of mail and Mail Contents that has defined in this template.When generating the recommendation mail, replace with targeted customer's mailbox identification information and the product information of recommending to the rule encoding that has defined in this template with regular expression to the targeted customer.Fill in targeted customer's mailbox identification information and the product information of recommending through using the rule encoding that has defined in this template to replace to accomplish to the targeted customer with regular expression.
Need to prove that the method flow number of steps is not to carry out precedence in order to limit it among the present invention, any execution flow process that reconfigures by method step, the method with impartial effect that produces is all the scope that the present invention is contained.
The method that mail is provided of embodiments of the invention provides personalized mail based on recommended engine to different users, makes the product information that is provided have more specific aim, has improved user satisfaction.
Corresponding with said method, the present invention also proposes a kind of device that mail is provided, and sees also shown in Figure 3; In the present embodiment; This device comprises: selected cell 31, recommendation unit 32 and mail generation unit 33, and wherein, selected cell 31 is used for the select target user; Recommendation unit 32 is used for confirming the product to targeted customer's recommendation; Mail generation unit 33 is used for generating and recommends mail, this recommendation mail to carry this targeted customer's mailbox identification information and the product information of recommending to this targeted customer.
Preferably, see also shown in Figure 4ly, recommendation unit 32 comprises: user grouping module 321 is used for the user is divided into a plurality of users' groups; Product grouping module 322 is used for a plurality of product groups of production sharing; Product is searched module 323, is used for searching all products that the user of user's group under this targeted customer taked behavior; Recommended products acquisition module 324; The product that is used for above-mentioned all products had not only been belonged to product group under the targeted customer but also do not taked behavior by the targeted customer is as the product of recommending to the targeted customer, and wherein the product group was taked the affiliated product group of product of behavior under this targeted customer for the targeted customer.
Further, product is searched module 323 and can be comprised: sub module stored 3231 is used for will being taked the product of behavior to be stored in the consumer products storehouse corresponding to each user's group by the user of each user's group respectively; Search submodule 3232, be used for all products that user under the targeted customer is searched in this consumer products storehouse user group taked behavior.
For the realization details of the device that mail is provided, can repeat no more at this referring to the specific descriptions of method embodiment.
The device that mail is provided of embodiments of the invention provides personalized mail based on recommended engine to different users, makes the product information that is provided have more specific aim, has improved user satisfaction.
Those skilled in the art can understand, combine here various exemplary method step that the disclosed embodiments describe and device unit all can electronic hardware, software or the combination of the two realize.In order to be clearly shown that the interchangeability between the hardware and software, more than various exemplary steps and unit are all carried out description generally with its functional form.This functional be to realize or realize depending on the design constraint that certain applications and whole system are realized with software with hardware.Those skilled in the art can be directed against each certain applications, realize in many ways described functional, but the result of this realization should not be construed as and on the contrary deviates from scope of the present invention.
Though described the present invention with reference to several exemplary embodiments, should be appreciated that used term is explanation and exemplary and nonrestrictive term.Because the present invention's practical implementation and do not break away from the spirit or the essence of invention in a variety of forms; So be to be understood that; The foregoing description is not limited to any aforesaid details; And should in enclose spirit that claim limited and scope, explain widely, therefore fall into whole variations and remodeling in claim or its equivalent scope and all should be the claim of enclosing and contain.
Claims (10)
1. the method that mail is provided is characterized in that, may further comprise the steps:
Step S1: select target user;
Step S2: confirm product to said targeted customer's recommendation;
Step S3: generate and recommend mail, said recommendation mail to carry said targeted customer's mailbox identification information and the product information of recommending to said targeted customer.
2. method according to claim 1 is characterized in that, said step S2 comprises:
Step S21: the user is divided into a plurality of user's groups;
Step S22: with a plurality of product groups of production sharing;
Step S23: search all products that the user in user's group under the said targeted customer taked behavior;
Step S24: as the product of recommending to the targeted customer, the product group was taked the affiliated product group of product of behavior under the wherein said targeted customer for the targeted customer with the product that had not only belonged to product group under the targeted customer in said all products but also do not taked behavior by said targeted customer.
3. method according to claim 2 is characterized in that, said step S23 comprises:
Step S231: will taked the product of behavior to be stored in the consumer products storehouse corresponding to each user's group by the user in each user's group respectively;
Step S232: from said consumer products storehouse, search all products that the user in user's group under the targeted customer taked behavior.
4. method according to claim 2 is characterized in that said behavior comprises buying behavior and usage behavior.
5. method according to claim 1 is characterized in that, said step S3 comprises:
Step S31: the mail template is provided;
Step S32: in said mail template, fill in said targeted customer's mailbox identification information and the product information of recommending to said targeted customer.
6. method according to claim 1; It is characterized in that said product information comprises or combination in any in ID number of product, type, product number of downloads and the product purchase quantity of the download address of the trade mark of the description of contents of the title of product, product, product, product, product.
7. the device that mail is provided is characterized in that, comprising:
Selected cell is used for the select target user;
Recommendation unit is used for confirming the product to said targeted customer's recommendation;
The mail generation unit is used for generating and recommends mail, said recommendation mail to carry said targeted customer's mailbox identification information and the product information of recommending to said targeted customer.
8. device according to claim 7 is characterized in that, said recommendation unit comprises:
User grouping module is used for the user is divided into a plurality of user's groups;
The product grouping module is used for a plurality of product groups of production sharing;
Product is searched module, is used for searching all products that the user of user's group under the said targeted customer taked behavior;
The recommended products acquisition module; The product that is used for said all products had not only been belonged to product group under the targeted customer but also do not taked behavior by said targeted customer is as the product of recommending to the targeted customer, and the product group was taked the affiliated product group of product of behavior under the wherein said targeted customer for the targeted customer.
9. method according to claim 8 is characterized in that, said product is searched module and comprised:
Sub module stored is used for will being taked the product of behavior to be stored in the consumer products storehouse corresponding to each user's group by the user of each user's group respectively;
Search submodule, be used for all products that user under the targeted customer is searched in the said consumer products storehouse user group taked behavior.
10. method according to claim 7 is characterized in that, said mail generation unit comprises:
Template provides module, is used to provide the mail template;
Information is filled in module, is used for filling in said targeted customer's mailbox identification information and the product information of recommending to said targeted customer in said mail template.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103397616A CN102340460A (en) | 2011-11-01 | 2011-11-01 | Mail providing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103397616A CN102340460A (en) | 2011-11-01 | 2011-11-01 | Mail providing method and device |
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| CN102340460A true CN102340460A (en) | 2012-02-01 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2011103397616A Pending CN102340460A (en) | 2011-11-01 | 2011-11-01 | Mail providing method and device |
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| CN107592334A (en) * | 2017-07-17 | 2018-01-16 | 阿里巴巴集团控股有限公司 | A kind of information popularization method, apparatus and equipment |
| CN109768919A (en) * | 2019-01-29 | 2019-05-17 | 深圳市小满科技有限公司 | E-mail sending method, device, computer installation and storage medium |
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| CN101276451A (en) * | 2007-03-28 | 2008-10-01 | 富士通株式会社 | Information processing device, information processing method and information processing program |
| CN101452473A (en) * | 2007-12-03 | 2009-06-10 | 索尼株式会社 | Information processing terminal, information processing method, and program |
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| CN107146095A (en) * | 2016-03-01 | 2017-09-08 | 阿里巴巴集团控股有限公司 | Exhibition information processing method, device and the mailing system of a kind of mail |
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Application publication date: 20120201 |