CN102238104A - System and method for distributing messages to communicating electronic devices - Google Patents

Abstract

The present disclosure related to a system and a method for distributing messages to electronic devices is provided. The method comprises: identifying two devices that have been communicating with each other and that have at least one common attribute; identifying an advertisement campaign that matches the at least one common attribute; and transmitting a set of advertisements relating to the advertisement campaign to the two devices.

Description

The system and method for the electronic equipment dispatch messages in communication

Technical field

Disclosure as herein described relates to and being used for to the electronic equipment set, as the mobile electron communication equipment, and the system and method for dispatch messages and/or content.

Background technology

Current, send advertisement and other message to mobile communication equipment.The number of the advertisement that is provided may be too much for the user of equipment.Usually under the situation of not considering the recipient, provide advertisement to equipment.

PCT publication number WO 2009/072741 discloses a kind of advertising method that uses social networking service.U.S. Patent Publication No. 2009/0216620 discloses a kind of system that is used for providing the targeted advertisements service of social networks.

Need overcome the system and method for these defectives.

Summary of the invention

In first aspect, provide a kind of method that is used for to the electronic equipment dispatch messages.Described method comprises: identify two users that communicated by letter each other via two equipment, wherein these two users have at least one public attribute of determining by certain mode; Identify the medium of described at least one public attribute of coupling, such as advertising campaign; And to described two equipment transmission media collection relevant, such as advertising aggregator with described advertising campaign.Can be with its refinement: identify two equipment, wherein, the data (it can relate to associated user's attribute) that are associated with these two equipment have at least one public attribute; Identify the advertising campaign of described at least one public attribute of coupling; And to described two equipment transmission advertising aggregator relevant with described advertising campaign.

Described method also comprises: utilize and described two device-dependent additional datas, with at least one active state among the user who determines described two equipment; And, identify the form of the advertisement in the described advertising campaign that will in described advertising aggregator, comprise based on described additional data.

In described method, the preference that provides from social network sites can be provided described at least one public attribute.

In described method, described at least one public attribute can be by the number of described two equipment the public contact person that the user shared of the account of described social network sites.

In described method,, can on described equipment, produce described advertisement after described equipment sends described advertisement.The audio/visual component of advertisement for example can be provided to output equipment (for example loud speaker, display, lamp or the like).Alternatively or additionally, the data and the source information that can send to equipment according to Advertisement Server make up part or all of this advertisement on equipment.

In described method, can be based on the active state of first member in described group, first member in described group provides first advertisement, and based on the active state of second member in described group, second member provides second advertisement in described group.

In described method, identify by two equipment and communicated by letter each other and step with two users of at least one public attribute can comprise: check the record of the communication that sends by transmitting apparatus, to identify the recipient of described communication; Identify and described transmitting apparatus associated attributes; Identify the receiving equipment of described communication; Determine whether described receiving equipment has the attribute that the described attribute that is associated with described transmitting apparatus is complementary; And if described receiving equipment has the attribute that the described attribute that is associated with described transmitting apparatus is complementary, then described transmitting apparatus and described receiving equipment are designated described two equipment.

In described method, the step that identifies the advertising campaign of described at least one public attribute of coupling can comprise: initiate inquiry, to seek the advertisement of described at least one public attribute of coupling in the database of advertising campaign.

In described method, described first member's active state can relate to described first member's position.

In described method, described first member's active state can relate to described first member's mobile data.

In described method, if described mobile data is indicated described first member's the threshold speed that is moved beyond, then described advertisement can comprise audio component; And if described mobile data indicate described first member mobilely be no more than described threshold speed, then described advertisement can provide audio frequency and visual component.

In described method, if described active state indicates described first member to be associated with the driver of the vehicles, then described advertisement only can comprise audio component.

In described method, the step that identifies two users that communicated by letter each other by two equipment can comprise: use cluster analysis to identify described two equipment from bigger equipment group, promptly analyze the number of the overlapping interest between any two equipment in described bigger group, thereby identify this two equipment.

In described method, described two equipment can communicate by asynchronous communication.

In described method, described two equipment can communicate by synchronous communication.

In second aspect, provide a kind of server that is used for to the electronic equipment dispatch messages.Described server comprises: the activity analysis module, be used to identify two users of two equipment of having communicated by letter each other, and wherein, these two users have at least one public attribute; And first medium motion that identifies described at least one public attribute of coupling, it can be advertising campaign; And the medium sending module, it can be an advertisement delivery module, is used for sending the advertising aggregator relevant with described advertising campaign to described two equipment.

In described server, described activity analysis module can be utilized and described two device-dependent additional datas, with at least one active state among the user who determines described two equipment; And, identify the form of the advertisement in the described advertising campaign that will in described advertising aggregator, comprise based on described additional data.

In described server, the preference that provides from social network sites can be provided described at least one public attribute.

In described server, at least one public attribute can be by the threshold value of described two equipment the public contact person that the user shared of the account of described social network sites.

In described server, can be based on the active state of first member in described group, first member in described group provides first advertisement, and based on the active state of second member in described group, second member provides second advertisement in described group.

In described server, described activity analysis module can identify described two equipment of having communicated by letter each other in the following manner: check the record of the communication that is sent by transmitting apparatus, to identify the recipient of described communication; Identify and described transmitting apparatus associated attributes; Identify the receiving equipment of described communication; Determine whether described receiving equipment has the attribute that the described attribute that is associated with described transmitting apparatus is complementary; And if described receiving equipment has the attribute that the described attribute that is associated with described transmitting apparatus is complementary, then described transmitting apparatus and described receiving equipment are designated described two equipment.

In described server, the step that identifies the advertising campaign of described at least one public attribute of coupling can comprise: initiate inquiry, to seek the advertisement of described at least one public attribute of coupling in the database of advertising campaign.

In described server, described first member's active state can relate to described first member's position.

In described server, described first member's active state can relate to described first member's mobile data.

In described server, if described mobile data is indicated described first member's the threshold speed that is moved beyond, then described advertisement can comprise audio component; And if described mobile data indicate described first member mobilely be no more than described threshold speed, then described advertisement can provide audio frequency and visual component.

In described server, if described active state indicates described first member to be associated with the driver of the vehicles, then described advertisement only can comprise audio component.

In described server, described attributive analysis module can use cluster analysis to identify two users of described two equipment from bigger equipment group, promptly analyze the number of the overlapping interest between two users of any two equipment in bigger group, thereby identify this two equipment.

In described server, described two equipment can communicate by asynchronous communication.

In described server, described two equipment can communicate by synchronous communication.

In other respects, the set of above-mentioned aspect and the various combinations of subclass are provided.

Description of drawings

Now will be by with reference to the accompanying drawings, the embodiment of the present disclosure as example is only described, wherein:

Fig. 1 is the schematic diagram of the equipment in the communication network, and in an embodiment, this network comprises to the equipment group provides the communicating medium server;

Fig. 2 A is the Vean diagram of the equipment group of communicating by letter each other among Fig. 1, and it shows the interest at these equipment that shone upon by the medium that media server provided of Fig. 1;

Fig. 2 B is another Vean diagram of the equipment group of communicating by letter each other among Fig. 1, and it shows the interest at these equipment that shone upon by the medium that media server provided of Fig. 1;

Fig. 3 is when the media server of Fig. 1 identifies the medium of the equipment group that will send to Fig. 1, by the flow chart of the performed instantiation procedure of this media server;

Fig. 4 be in the cluster tool of Fig. 1 equipment schematically illustrate figure;

Fig. 5 is the block diagram of specific internal parts of the equipment of Fig. 4;

Fig. 6 is the block diagram of two mobile detecting systems in the equipment of Fig. 4; And

Fig. 7 is the block diagram of parts of the media server of Fig. 1.

Embodiment

Following description and wherein said embodiment are provided, and only conduct is to the usefulness of the example explanation of the specific embodiment of principle of the present disclosure.Provide these examples so that these principles and the disclosure are explained, but not limited.In the following description, in whole specification and accompanying drawing, come the similar part of mark with the reference numeral of identical correspondence.

Usually, embodiment provides a kind of and has been used for distribution and management offers equipment, the system and method for the communication of electronic equipment (for example, but being not limited to (portable) Wireless Telecom Equipment, hand-hold electronic equipments, laptop computer or personal computer).In order to assist to understanding according to the example practical application of the system and method for this instruction, will be by with reference to a kind of example media item type, promptly ad content is described the media item that can send.A kind of communication and/or medium can be advertisements.Usually, advertisement can comprise in text message, designator, figure, sound or other audio/visual content one or multinomial.Can provide advertisement to equipment with various forms and medium, comprise the content of giving the stream transmission of equipment as message (for example Email, text message or voice mail message), as the inline linking in the addressable webpage of this equipment, conduct.Similarly, can use the data of the equipment of offering, on equipment, produce all or part of of advertisement.Similarly, advertisement can be embedded and/or be integrated in the application, make the user of equipment not need to carry out any request or other action just can produce advertisement on equipment.For example, can produce advertisement as the visual output in the webpage, or as the output (for example as the banner during the call (banner)) when using operation.For convenience, and nonrestrictive purpose, term as used herein " advertisement " comprises any data of the equipment of offering with " message " or communicates by letter.The purpose of dividing sending advertisement can be to promote particular commodity, service or incident.Can provide advertisement by the one or more servers that link to each other with cellular logic.Yet, can also provide advertisement by other equipment from network.Message can be included in any communication between the equipment, and this communication comprises advertisement.

One or more equipment that the feature of embodiment is being communicated by letter towards each other provide advertisement.These two equipment are associated with two users.Particularly, for the equipment of communicating by letter, profile (profile) characteristic of execution analysis to identify the associated user, such as interest/preference/setting/topic/or the like, it can represent the public attribute between the user of the equipment of communicating by letter.Based on the set of the public attribute that identifies, check various advertising campaigns (advertisementcampaign), to identify the set with the overlapping advertising campaign of these two users' public attribute.Yet,, send one or more advertisements to the member device that is associated with member in the group for overlapping advertising campaign.Can be according to member's current communication rank in the group, to group in member's associated device send different advertisements.The communication rank of equipment has reflected the current and nearest operating position of equipment.If this equipment has received and/or sent the communication of specific quantity in nearest time frame, can think that then this activity grade is enough to receive a kind of advertisement of form, with respect to being for the advertisement of another kind of form.If when this equipment has received and/or sent the communication of low quantity in this time frame, then can provide the advertisement of another kind of form to it.

For the consistency in the disclosure, unless the disclosure illustrates separately, term " equipment group " means that the such equipment of expression assembles: no matter how identify mode that this equipment assembles, this equipment is assembled analyzed, to identify overlapping interest or the characteristic that receives the cluster tool of advertisement in this group from advertising campaign.Sometimes public interest/setting/preference/position/topic/characteristic of the user of two equipment or the like broadly can be called the public attribute that is associated with the user of these two equipment.Yet can allow attribute of user and equipment itself be associated via the setting in the equipment or via the setting that is associated with the user of equipment.

In one embodiment, provide advertisement by network to the equipment group.Handle advertisement by the application or the module that are provided in the software on the Advertisement Server in network, firmware or the hardware.Alternatively, can in equipment, store and handle advertisement.Additionally, can between equipment and one or more server, divide use and module aspect.

Now, according to an embodiment, provide the description to network and example communication device, this communication equipment has the access rights to server in the network, and this network comprises Advertisement Server.The concrete feature of embodiment is discussed afterwards.

Referring to Fig. 1, system 100 shows the equipment 102a that communicates by letter with network 104.Equipment 102a is one or both the communication equipment that has in data and the voice communication capability; It can be can support voice, the multi-mode equipment of data and other type communication.Equipment 102a can be radio hand-held equipment, cell phone, smart phone, PDA(Personal Digital Assistant) and/or the computer (desk-top or portable) with (wireless) network interface card, network adapter and/or network interface controller (NIC) of being installed in wherein.

Equipment 102a can comprise that support equipment 102a and other close on the short-range communication subsystem of the communication between the system or equipment (they do not need must be similar devices).For example, the short-range communication subsystem can comprise and is used to provide the infrared equipment that communicates with the system that supports similar functions and the circuit that is associated and parts or Bluetooth (trade mark) communication module.

Equipment 102a can also comprise mobile detection module (describing after a while), and it can be used for determining speed and the acceleration of equipment 102a.Equipment 102 can also have from one or more satellite received signals, thereby allows use triangle location technology to come global positioning system (GPS) module (describing after a while) of the position of computing equipment.

Equipment 102a can have radio-frequency (RF) identification (RFID) ability, thereby equipment 102a can comprise RFID transponder and/or RFID reader.RFID uses radio wave identifying object automatically, and it can carry out in a number of ways.A kind of example recognition technology storing identification data, this recognition data can be included in the sequence number that memory device (such as microchip) is gone up identification equipment 102a, and the RFID transponder of this memory device and equipment 102a inside communicates.The RFID reader makes the RFID transponder can send the recognition data of having stored to the RFID reader in the scope of RFID reader.The scope of RFID reader can depend on its power output and the radio frequency that uses.The RFID reader can receive the radio wave that the RFID transponder sends, and is translated into the digital information that can be handled by the processor on equipment 102a or the associated server.

Miscellaneous equipment 102 (102b, 102c and 102d especially) can have arbitrary feature or the whole feature of equipment 102a.

Return Fig. 1, in system 100, equipment 102a is depicted as and some network services, can implement each network with any known network architecture topological structure.Example network is described below.

Network 104 provides a series of application, service and data by server 106a, 106b, the 106c (being referred to as " application server 106 ") that is associated with it to coupled equipment (for example equipment 102a).A public collection and the communication point of interface server 108 as the parts outside application server 106 and the network 104 is provided.Equipment (such as equipment 102a) connects by wireless connections or by the outside via the Internet 110 and links to each other with network 104.

Wireless network 112 provides slave unit 102a communication link to network 104.Network 112 also provides the communication between equipment 102a and the equipment 102c.Wireless network 112 can be data-centric network, voice-centric network or dual-mode network.In one embodiment, wireless network 112 is embodied as the Wi-Fi network, it generally follows the standard that is provided with by its working group " 11 " by IEEE LAN/MAN standard committee (being called IEEE 802).802.11 standard pin has defined medium access control (MAC) in Open System Interconnection (OSI) protocol model and physics (PHY) layer to WLAN.Wireless network 112 comprises well-known to those skilled in the art antenna and supportive radio transmission apparatus.Access point (AP) 114 has been shown in the network 112, and in one embodiment, AP 114 is IEEE 802.11 radio receivers/transmitter (or transceivers), and it is as the bridge between network 112 and the network 104.

Cellular network 116 provides alternative communication network to equipment 102a, allows it to communicate by letter with network 104.The coverage of network 116 can with the overlapped coverage of network 112.Cellular network 116 provides the voice-and-data service to equipment 102.Data-centric technology at cellular network 116 comprises Mobitex (trade mark) wireless network (" Mobitex ") and DataTAC (trade mark) wireless network (" DataTac ").Voice-centric technology at cellular network 116 comprises PCS Personal Communications System (PCS) network, as global system for mobile communications (GSM) and time division multiple access (TDMA) system.Some network provides multiple systems.For example, dual-mode wireless network comprises code division multiple access (CDMA) network, general packet radio service (GPRS) network and the so-called third generation (3G) network, such as the enhancing data rate (EDGE) and the universal mobile telecommunications system (UMTS) of global evolution.Other network communications technology that can dispose comprises that for example Ultra-Mobile Broadband (UMB), Evolution-Data Optimized (EV-DO), high-speed packet insert high-speed packet access (HSPA+) of (HSPA), evolution or the like.Access point 118 can provide the point of the interface communication between network 116 and the network 104.

Note the communication of embodiment after the equipment 102 with following user provides cutting: this user is a part of predetermined group with the interest (or attribute or setting) of folding with the compared parameter renegotiation of advertising campaign.As example, the example user of equipment 102 has been shown in three kinds of varying environments of Fig. 1, can partly use these three kinds of environment whether overlapping with compared interest/setting/parameter of other users of other equipment 102 with interest/setting/parameter of determining them.Each environment is discussed successively.

At first, the user of equipment 102a is depicted as is arranged in vehicles 120a.So, the user of equipment 102a can be the driver of vehicles 120a, or the passenger.Vehicles 120a drives in city or non-The Surroundings in Cities in its normal running, such as on road that limits and highway, in forest or the like.When definite equipment 102a is in vehicles 120a, depend on that equipment and the driver of vehicles 120a still are that passenger (and which passenger) is associated, this environment provides an advertisement context at the user of equipment 102a.Other passenger among the vehicles 120a also can have equipment 102 or the like (not shown).Produce the context of " friend " between can the holder's (set of driver and passenger) in the vehicles.Embodiment can distinguish the driver of imputed passenger and the vehicles in the vehicles.In some advertising campaigns, the passenger in the vehicles can be preferred target audience than the driver, receives and check the more time of advertisement and the thing that allows him divert one's attention still less because the passenger can have.Similarly, the vehicles 120 (it can be automobile, train, aircraft, ship or the like) can have the gathering of equipment 102 therein.

Secondly, system 100 shows the user of the equipment 102b that is positioned on the bicycle 120b.So, the user of equipment 102b generally is operator's (although on tandem bicycle, the user may be the passenger) of bicycle 120b.Bicycle 120b rides in city and non-urban environment in its normal use, such as on the road that limits, on path and afield.As the user who determines equipment 102b and bicycle 120b together the time, this environment provides another advertisement context at the user of equipment 102b.

The 3rd, system 100 shows the equipment 102c that carries as by user 120c.User 120c can be in walking, jog, stand, be sitting in the table before, in the dining room, have a meal, in the gymnasium exercise, be in and see TV or the like.When definite equipment 102c and user 120c together, this environment provides the another advertisement context at the user of equipment 102c.User 120c may be just with another user's walking with equipment 102 (not shown)s of separating.

Equipment 102d is the laptop computer with network 104 direct communications.Apparently, can use methods and applications as known in the art, determine the position and the speed data of equipment 102 based on the position signalling that receives (such as those signals) from the GPS module.

Referring to network 104, provide and wherein other relevant details of example application server 106.Each server can with the unit that communicates in the network 104 (such as equipment 102 and other application server 106) direct communication.

PBX (PBX) server 106a provide information client side, and its permission equipment 102 is set up local voice and transfer of data and set up voice-and-data with external equipment and network and transmits in network 104.PBX server 106a provides and being connected of PSTN (not shown), and is used for incoming call and the exhalation audio call of route at network 104 and the enterprise that is associated thereof.On a side, PBX server 106a links to each other with external call system (as PSTN) via direct inward dialing (DID) main line.In one embodiment, PBX server 106a can use the isdn signaling agreement, is connected to set up with the circuit switching of interrupting by PTSN and relevant signaling and communication.

Voice-mail server 106b provides the storage of voicemail data file, retrieval and processing, and PBX server 106a that is associated with network 104 or VoIP (based on the voice of the Internet) system's (not shown) can be handled this voicemail data file.When staying voice mail in the mailbox the user, voice-mail server 106b can also notify the user.

Equipment and/or the server of medium (or advertisement) server 106c in network 104 provides storage and forwarding to advertisement.In one example, from one or more advertising network (not shown)s of communicating by letter, receive advertisement with Advertisement Server 106c.Advertisement Server 106c provide platform, and this platform is collected environmental data from personnel, and determine to provide what advertisement to them.In a particular embodiment, the relevant device by personnel 102 provides advertisement to personnel.The data of storage can provide at user's the current interest and the context data of active state in equipment 102.For example, can be used to represent the current active state of associated user with the current mobile relevant data of equipment 102.Embodiment can be based on imputed user's current active state, and optionally sign and the equipment in network 102 and/or server divide the form of sending advertisement.Database 122 can be associated with server 106c, and can comprise advertisement and the data relevant with the advertising campaign that will optionally be distributed to equipment 102.Be to be understood that in description provided herein, can reflect personnel's state by information from associated device 102 tracking/storages/derivation of personnel.The user that the personnel with equipment 102 can be called this equipment 102.

E-mail server 106d provides storage, retrieval and the processing to Email, SMS, MMS and other data file that can be handled by network 104.Other application server 106 (for example video streaming transmission server or the like) can be provided.

As the common interface point between unit in the network 104 and the communication unit (such as equipment 102), interface server 108 is provided, it is communicated by letter with each application server 106 in network 104, and " gateway " interface that is provided to external entity (such as equipment 102, network 116 and network 112) is connected.In one embodiment, come all communications between treatment facility 102 and the application server 106 by interface server 108.Each application server 106 also can have the separate connection with external entity.Database 124 is associated with interface server 108, and can comprise equipment 102 and application server 106 configuration data, its permission communicates by application server 106.Be to be understood that, under some configurations, provide interface server 108 as comprising the plurality of modules be responsible for the various aspects of the interface of equipment 102 at interior logic entity, described aspect provides or the like such as email disposal, web navigation process, advertisement, annex.

Under the situation of the parts that identify example network, provide the further details of the notable feature of embodiment.

Whether the attribute of embodiment analyst's group is the candidates that receive advertisement from server 106c to determine them.For example, the personnel that share certain public attribute that identify from social groups website (such as Facebook (trade mark) or Twitter (the trade mark)) target as advertisement can be sent to this advertisement on their associated device.Alternatively, the public attribute of user group can relate to the equipment that their relating to connects the equipment of parameter correlation with network or have shared preference setting (for example identical time zone is provided with, the identical owner, identical surname, identical postcode be provided with or the like).The various combinations and the single weighting of attribute can be provided.

An admissible factor is whether equipment communicates with one another when analyzing.If send advertisement to two (or more) equipment that are in the communication session recently, then the user can share and comment on this advertisement fast.Equipment can be by various communication systems (for example cellular call, voice mail message, Email, text message, instant message or the like) and other devices communicatings.Equipment can with one or more devices communicatings.Can in group, broadcast some communications by all devices.Other communication can be sent as point-to-multipoint communication.Can initiate communication with a kind of form (for example Email), and continue with another kind of form (for example text message).The equipment that do not require communicates with one another.Communication can be occurred in over.

In case determined user's group/equipment group, the target or the parameter of various advertising campaigns compared with the attribute that the user organizes related equipment, see whether there is overlapping attribute.Under the overlapping situation of the crossing attribute of the parameter of advertising campaign and group, the common factor of three components of gained identifies cluster tool, can provide advertisement from the advertising campaign (campaign) of coupling to this cluster tool.Analysis result by gained, equipment in this set has following attribute: they once on one's own initiative with another devices communicating, and based on the overlapping attribute between user and/or equipment and the advertising campaign, with the user's of the equipment of sending to advertising campaign between exist certain logic to be connected.

In case be to receive advertisement from selected advertising campaign with this equipment group id, then embodiment can attempt identifying user in the group and/or other characteristics of equipment, to improve the selection to the advertisement that can be sent to equipment in the advertising campaign.Can improve analysis by any standard, any nearest activity such as analysis user and/or equipment, the preference that analysis is associated with user and/or equipment is analyzed the position and/or the mobile data that are associated with equipment, and the current status data of analytical equipment.Can assess other standards.

Should be appreciated that the analysis of carrying out about Fig. 2 A and 2B is the technology that is used to analyze overlapping interest.In other embodiments, to the portrayal of the number of overlapping interest and type and be identified at the user and/or relevant device between can change.Similarly, " cluster " analytical technology that is used for determining cluster tool can be used in the number of the overlapping interest between any two equipment tolerance as " degree of approach " between these two equipment, to determine in all classification the cluster of the equipment of " approaching " each other.Cluster analysis can be used in combination other distance metrics between these two equipment, such as the nearest communication frequency between these two equipment.

Should be appreciated that and in different phase, to carry out aspect embodiment above-mentioned.For example, at first advertising campaign can be identified, the set of the equipment of activation can be identified then.

The further details relevant with the example ad dissemination system based on " propelling movement " of embodiment is provided.Two example case study systems are provided among Fig. 2 A and Fig. 2 B.

At first, Fig. 2 A shows the example case study to the attribute of the user of equipment group.Wherein, Wien Figure 200 provides user's the various attributes of equipment 102a, 102b of Fig. 1 and the example of communication event to occur simultaneously.The gathering (collection) of the data point of communicating by letter that the indicating equipment that AOI has been contained in circle each expression in 202 and 204 sent and/or received in preset time.Not shown all data points.Enclose 202 indication equipment 102a and send to the communication (for example, voice, email message, text message) of equipment 102b.Number of examples strong point 206a, 206b with the 206c mark by communicating by letter that equipment 102a sends.The particular community of communication has been indicated in the position of particular data point, for example curling stone, weather, physical culture, friend, work, Facebook link or the like.Circle 204 is illustrated in the communication that the equipment 102b in the system 100 receives.Number of examples strong point 208a, 208b and 208c mark the communication that receives by equipment 102b.The particular community of communication has been indicated in the position of particular data point.For the Vean diagram analysis, wherein, circle 202 and 204 intersects, the communication of the shared attribute (such as region-of-interest, background information or topic) of the transmission/reception between equipment 102a and 102b that intersecting area 210 has been indicated.Data point 206b and 208b can be associated, and indicating equipment 102a has called out equipment 102c, and this calling can be associated with special interests.Data point 206c and 208c can be associated, and indicating equipment 102a has sent and comprised the Email of equipment 102b as the recipient at least, and this Email can be associated with special interests.Other addresses in the unreceipted herein destination and the tabulation of making a copy for.Temporal information can be associated with each data point.Can filter enclosing 202 and 204 content, to come restriction of message based on time, participant, size, communication means and other parameters.Notice that Fig. 2 A shows synchronous communication (for example voice telephone calls) and asynchronous communication (for example Email).Can with coupling session parameter (for example transmit leg, recipient, call duration time or the like), identify synchronous communication by comparing the communications records at each equipment place.Can by relatively each equipment place at relevant parameter a series of communications records of (for example transmit leg, recipient, Email time or the like) (for example, the email message of order), identify asynchronous communication.Can provide other Vean diagrams, with mapping other aspects by the communication of equipment 102 processing.

Figure 200 can identify user's set of the equipment that may wish to watch same advertisement.For example, the user of equipment may wish to watch a reason of advertisement can be in their network with " meeting by chance " of friend.Can determine friend by the data in the social networks (such as Facebook).

Interest to communication can be constrained to special interests, attribute, parameter and setting.Interest and attribute can be contained any topic, such as hobby, the collected works of reading recently, hobby, product, brand, the thing of liking, the thing of disliking, demand, hope or the like.Can on equipment, store such attribute in this locality.Can stored parameter and setting in equipment, or derive this parameter and setting in the data (for example positional information, mobile message, network connection information or the like) that can slave unit receive.Can identify attribute by checking the interest (for example Facebook is provided with) that on social network sites, captures.Can also scan to identify the special key words of indication special interests by content, determine interest communication (Email, instant message, text or the like).Can also be by the user by the interest further refinement of the preference engine on the equipment or on the network to indicating by the content scanning engine.Can also further limit interest by the cluster of the interest in the contacts network (from address-book data, instant message contact person and outside social network data) of checking the user.For example, if to certain topic (for example culinary art) interested " friend " outnumber the predefine threshold value, then the user of equipment 102 also is confirmed as cooking interested.

Compare with the attribute of the set of advertising campaign with the user interest that is associated with communication equipment shown in the zone 210 then.By the circle 212 this attributes of representing at advertising campaign.Intersecting area 214 shows the attribute with the overlapping advertising campaign of the user interest of communication equipment.Similarly, the user that the matching identification of zone in 214 goes out to have following feature: it has the equipment of communicating by letter each other, and has with certain of the attributes match of one or more advertising campaigns and assert attribute.Similarly, the advertising campaign of zone in 214 can with communication equipment 102a and 102b height correlation.

Based on the result of identified areas 21, then embodiment can relevant advertisement send to equipment 102a and the 102b that catches equally with the advertising campaign of catching in 214 with the zone in regional 214.

Next, Fig. 2 B provides another example case study to the attribute of equipment group.Wien Figure 200 (2) shows the various attributes of 102 groups of equipment that are added on Fig. 1 and the common factor of activity grade.Obtained this attribute by analysis to the activity of the associated user of equipment.The gathering of the data point of communicating by letter that has sent and/or received in preset time to locking equipment has been indicated in circle 202 (2) and circle each expression in 204 (2).Particularly, circle 202 (2) expressions are by the communication (for example voice, email message, text message) of the subclass transmission of the equipment 102 with a community set.Number of examples strong point 206a (2), 206b (2) with 206c (2) mark by communicating by letter that equipment 102a-c sends.The communication that circle 204 (2) expressions are received by the subclass of the equipment 102 with a different community set.Number of examples strong point 208a (2), 208b (2) and 208c (2) mark the communication that receives by equipment 102b-102c.Intersecting area 210 (2) has been indicated the communication of transmission/reception between a cluster tool.Data point 206b (2) and 208b (2) can be associated together, and indicating equipment 102d is calling device 102c.Data point 206c (2) and 208c (2) can be associated together, and indicating equipment 102a has sent and comprised the Email of equipment 102b as the recipient at least.

Zone 210 (2) is included in the data point of the communication between the equipment with public attribute.Circle 212 (2) shows the attribute of the set of advertising campaign, and it is compared with zone 210 (2).Zone 214 (2) shows the advertising campaign overlapping with the interest of communication equipment.Similarly, in zone 214 (2), exist communicating by letter each other and having equipment mark with certain identification attribute of the attributes match of one or more advertising campaigns.

As mentioned above, can make up other Vean diagram, with as required based on relate to the time, in position, communication type, movable or the like the one or more parameters any illustrate and identify other activity characteristic.Vean diagram has illustrated with graphics mode can identify the user with scheduled event and/or the mode of equipment.In one embodiment, each equipment 102 can have the activity log at its one or more application, can scan and analyze this daily record to determine its nearest activity grade.Be to be understood that the application activity analysis is to identify the equipment at two or more advertising campaigns simultaneously.

Can between the user of equipment 102-102d, carry out this analysis, maybe can pass through center cell,, carry out this analysis such as by server 106c based on principle of reciprocity.Should be appreciated that in other embodiments, can be by carrying out one or more processes away from equipment 102 or should be used on equipment 102.

In case finished activity analysis, embodiment selects at the appropriate advertising format of the communication equipment 102 that will receive advertisement and/or appropriate advertisement.Afterwards, on the equipment that is applied in 102 of operation on the equipment 102, produce the advertisement of this form.Ad data can be provided as one of following data format or their combination: video (for example .mpg .avi .flv .rm .wmv or the like), image (for example .jpg .GIF .gif or the like), audio frequency (for example .mp3 .ra .wav .wma or the like), flash, html or the like.Equipment 102 produces the ad data that receives according to specific data format (for example video, audio frequency or the two).Depend on the ad data that receives, equipment 102 can show the advertising image that has or do not have audio frequency on their display, shows the advertisement video that has or do not have audio frequency, or passes through their only audio plays advertisement of loud speaker.Can on equipment 102, produce advertisement according to the data that offer equipment 102.When equipment 102 had produced advertisement, they can provide tracking data to central server (such as Advertisement Server 106c), were used for advertisement and followed the tracks of purpose.Can send this tracking data to another server.

When determining whether when one or more equipment send advertisements and send which advertisement, can to consider the history/form/frequency/duration of the communication between the communication equipment.For example, consider the equipment 102a and the 102b that communicate via call and Email.Call provides both sides the sure indication of communication on one's own initiative each other.The sure indication that single Email provides transmit leg communicating by letter with the recipient on one's own initiative.Response provides the recipient just in the sure indication of active communication.The history of the nearest Email between two equipment provides both sides each other just in the sure indication of active communication.This of transmit leg and recipient rank of communicating by letter can be used for determining which equipment should receive the form of advertisement and this advertisement.

For example, the number and the type of the communication that can in the preset time section, send or receive according to the equipment in the cluster tool, the different members in cluster tool provides the advertisement of different-format.Referring to Fig. 2 A, intersecting area 214 identifies equipment 102a and has sent Email to equipment 102b.Yet if equipment 102b does not respond (in special parameter) to this Email subsequently, the form that can adjust advertisement is to attempt this fact of reflection.Can be according to activity analysis, each in equipment 102a and 102b provides the advertisement different advertisements of different advertising campaigns (or from) of a different-format in the advertising campaign.Additional parameter can be considered the size of message of sum, transmission of the message that sends in the section in preset time and the frequency that sends message.

Can also pass through the user's of marking equipment activity contexts, determine advertising format at equipment.A kind of context is based on the current state of user and/or equipment.For example, connect if exist between equipment 102a and vehicles 120a, then equipment 102a can export the audio component of advertisement by the loud speaker of vehicles 120a.In another embodiment, when equipment 102 is among the vehicles 120a, can carry out equipment 102a and determining that the driver of vehicles 120a still is associated with the passenger of the vehicles.Can be connected and carry out that this is definite by analyzing whether having produced Bluetooth (trade mark) between the electronic equipment of vehicles 120a and the equipment 102a.Alternatively, can provide software setting, it is set to indicating equipment 102a still is that the passenger is associated with the driver.Correspondingly, when when equipment 102a provides advertisement, if equipment 102a is associated with the driver, the advertisement that a kind of form then can be provided (for example, has only audio frequency), if and equipment 102a then can provide the advertisement (video and the audio frequency that for example, have map) of another kind of form when being associated with the passenger.Similarly, there is coordination on the advertisement form of the equipment 102a in offering vehicles 120a.

Can based on equipment really allocation infer another activity contexts.The strength signal of the cellular network signals that can use signal from the mobile detection module of equipment, receive from the signal and the equipment 102 of its global positioning system (GPS), satellite feedback or the like are determined the position of equipment.Additionally, equipment 102 can link to each other with the vehicles 120 via wired or wireless connection (for example Bluetooth (trade mark)), and equipment 102 can provide the activity/mobile message from the vehicles.

If when on equipment 102, producing advertisement, change has taken place at equipment 102 detected active states, then can send another updating message to server 106c by slave unit 102, and server 106c can send the order that stops to produce or send the order of advertisement or replace this advertisement with another advertisement subsequently.Alternatively, the primary advertising that offers equipment 102 can have conditionity trigger condition flag (flag), and it is used to determine whether produce this advertisement on equipment 102.Equipment 102 can check the state of this flag and/or make this flag according to current detection to the condition of equipment 102 upgrade.

Referring now to Fig. 3,, flow chart 300 provides the example development of following process, and how Advertisement Server 106c determines to identify the set of the equipment 102 that will receive advertisement from 102 groups of bigger equipment.This analysis can be incorporated described a little earlier one or more groups/set identification parameter into.

At first, at piece 302, the definite equipment group that is used to send a part of advertising campaign that will assess of server 106c.The data (for example Facebook attribute, network attribute or the like) that can use the setting of the related interests, preference or their relevant devices that are used for the marking equipment group are to this equipment group label in addition.Then at piece 304, the device request communication log data of Advertisement Server 106c from this group.At piece 306, Advertisement Server 106c slave unit 102 received communication daily record datas.The communication log data that sent by equipment 102 may have the form that be can read by Advertisement Server 106c, or these data may be handled by interface server 108 and/or Advertisement Server 106c.

At piece 308, server 106c asks additional data, and this additional data provides the context to interest, preference or the setting that is associated with the user or the equipment itself of equipment.The setting that provides from social network sites can be provided this additional data.These data can comprise any information, comprise activity log, at the connection state information of the connection of any other things or network (for example vehicles 120, network 116 or another equipment 102 (not shown)s), the information relevant with the position of equipment 102 (for example by gps data, by to comprise cellular network and IP address come automatic network be connected analysis of data or the like), with availability relevant information (can from calendar data, derive), in the preference setting of the application of equipment 102 operations, information of time and date or the like.If time/date is working day, can determine a context (for example, in the work).For example, if time/date is weekend, can determine a context (for example, in the leisure).Date can also be indicated season (for example winter, spring, summer, autumn).Can come deduction equipment or its user's context by additional data.For example, can derive active state, such as: in the passenger in the driving, in the automobile, the walking, in the meeting, be in, travel frequently in, in the leisure time, shopping or the like.

In piece 310, in case found the common factor of the attribute of the attribute of communication equipment 102 and advertising campaign, server 106c just selects and the advertising campaign of interest/preference/state matches and the advertising format that can send to equipment 102.For example, if the attribute that identifies at communication equipment relates to fishing, then can provide and the advertisement that relates to ship of going fishing and being associated to equipment.In addition, might be associated with the driver of the vehicles if determine one of communication equipment 102, then Advertisement Server 106c can select the advertisement of audio format for equipment 102.If there is not connection in the information indication from equipment 102 between equipment and automobile, then Advertisement Server 106c can use the velocity amplitude of the equipment 102 of derivation, to determine the other context at advertisement.For example, one or more pre-set velocity threshold values can be set (for example, 50km/h).

Generally speaking, the remarkable activity in the flow chart 300 is as follows:

-from the complete or collected works of user and/or equipment, identify the user's group and/or the equipment group of having communicated by letter each other.

-from user's group/equipment group, identify the related interests/preference/setting of user/equipment.

-alternatively, the member from group collects the affix context data.This additional data can indicating equipment move, position and/or state.

-for the user/equipment in the group, identify the equipment that communication is provided and has at least one total attribute.This attribute is analyzed with respect to the attribute that advertising campaign provides.Select the advertising campaign of this attribute of coupling.Based on additional data, at the appropriate form of the advertisement selection of this equipment.The advertisement of the form with appropriate selection is provided to equipment.

Being to be understood that to provide other process and piece in flow chart 300.The calendar application item that another feature can be used device access is to determine among user's set/cluster tool which public attribute is a) now and at b) foreseeable future is the most relevant with this user's group/equipment group.

Should be appreciated that in other embodiments, can be by one or more processes of piece that should be used for execution graph 3 away from server 106c.For example, can carry out attribute, and equipment 102 can provide the message of its attribute of indication simply to server 106c on the locking equipment 102.

Can implement other algorithms with the advertisement and the coupling of communicating by letter.A kind of Algorithm Analysis is specifically communicated by letter, and further analyzes transmit leg and recipient's aspect then, to identify the attribute of coupling.Wherein, when initiating communication, can send or analyze the record of this communication by server 106c, with recipient and any context that identifies this communication by equipment.If this communication is Email or text message, can determine context by the subject line or the content of message.Because transmitting apparatus is known, so can determine the interest of transmit leg.This can be by checking any association the social networks parameter and/or determine with any setting or the preference of equipment or its association.Next, for each recipient of communication, the attributive analysis that can be correlated with.Under the situation of the interest/preference/setting of receiving equipment and transmitting apparatus coupling, server 106c can initiate inquiry, to seek any advertisement of coupling this interest/preference/setting in the database of advertising campaign.

Now, provide the further details relevant with advertising format.Server 106c can have the related database 122 of stores advertisements and form.Below Table A provide advertising format and about send the example matrix of the condition of specific format/advertisements to particular device 102.Given advertising format can be made of one or more different audio/visual components.Audio component can be voice and/or the music that produces on the loud speaker of equipment 102.Visual component can be still image, video, banner, text or any graphic element that produces on the display of equipment 102.

Table A

Can be in database 122 data among the storage list A, and can be updated periodically these data.Can also in database 122, store the attribute list of the correspondence of each advertising campaign.This corresponding lists can compare with the attribute that the quilt of the group that is identified as the equipment 102 that communicates with one another is assert, to attempt identifying the suitable advertising campaign with the attributes match of equipment.

In another embodiment, can provide the advertisement of given format to equipment 102 according to correlation based on mobile data and/or other status indicator and/or the determined equipment 102 of information that is associated with equipment 102.For example, the GPS positional information of use equipment 102, Advertisement Server 106c can identify the advertisement at equipment 102, and shop, service or incident are sold near the retail that particular commodity is provided this advertisement recommendation apparatus 102 directly to households.Also can use the direction (for example north, south, east, west or the like) that moves of equipment 102.This directional information can be used for filtering advertisements (for example, if advance, then only providing the advertisement that closes on entity at the east side in the street of being advanced northwards).Advertisement Server 106c can also select ad content based on the user's of equipment 102 preference.Can derive user's preference from multiple source, described source comprises user's equipment setting and order (for example Really Simple Syndication, Rich Site Summary or the like), and the event history that is stored in the user on the equipment 102.For example, user's preference can be indicated the interest to physical culture, and based on this information, Advertisement Server 106c can select to send the advertisement that relates to physical culture commodity, service and incident to user's equipment 102.

In another embodiment, Advertisement Server 106c can use the peer identification information from equipment 102.For example, for vehicles 120a, can use equipment 102a by its driver.Can also there be a plurality of equipment 102c, 102d or the like among the vehicles 120a, and equipment 102a can obtain identification data near equipment by using RFID, Bluetooth (trade mark) connection or other communication link, identifies other neighbouring equipment 102c, 102d or the like.Advertisement Server 106c can slave unit 102a request peer identification.The data that equipment 102a provides can be as the abundant designator that moves about peer device 102c, 102d or the like to Advertisement Server 106c.This does not have under the situation of mobile detectability at peer device may be useful.Use the peer identification data, Advertisement Server 106c can optionally send ad data to peer device 102c, 102d or the like.In another embodiment, Advertisement Server 106c can be synchronously to the transmission of the ad data of the equipment 102 groups (as equipment 102c, 102d or the like) of in same vehicles 120a, advancing, make that the equipment in this group produces identical advertisement simultaneously to their users separately.In another embodiment, advertisement synchronously can be between equipment 102a that belongs to the driver and passenger's equipment 102c, 102d different, making provides the advertisement of different-format to driver and passenger.For example, passenger devices can receive the form of the visual component that comprises advertisement, and driver's equipment 102a will not receive this identical visual component.

Can also by storage in equipment 102 be associated with user's preference be provided with status indicator be provided.In being provided with below this preference can be indicated one or multinomial: base color scheme of the preference (for example Ms/Mr. or the like) of current time zone, current ownership place telephone number, address, basic font, basic ring back tone, GUI, basis communication acoustic generator, basis communication preference (for example Wi-Fi preferential, only use Wi-Fi) or the like.In these designators each or multinomial another state that can be used to infer at this user's thought.Provide this preference among the user GUI of general operation on equipment 102, allow it is changed.Provide access rights to embodiment, to carry out the part that state of mind is analyzed to these data.

The data of the application of operation provide additional status indicator on can always comfortable equipment 102.For example, calendar application (after a while describe) can provide user-dependent current location and the state information with equipment 102.Similarly, GPS uses the current location information can provide relevant with equipment 102.Can use data from other application.This application can move away from equipment 102, and the status indicator that relates to equipment 102 still is provided.

Should be appreciated that and to make up one or more above-mentioned analyses, and it is weighted the more detailed analysis of conduct to the current state of the user's of equipment 102 thought.

Be to be understood that, can be reconfigured at described function of equipment 102 (with server 106c) and operation among Fig. 2 A, Fig. 2 B and Fig. 3, with (promptly by the corresponding component in its system 100, the function that equipment 102 is carried out can be carried out on server 106c, and vice versa) or another parts implemented.Can provide appropriate message and imperative structures with the function between each parts synchronously.

Creating in the advertising format of equipment 102 distributions, server 106c can be provided for the order of the communication of the equipment that is initiated to 102 to another server, and this communication comprises message, and this message comprises the advertisement that the destination is an equipment 102.For example, if the form of advertisement is Email or voice mail, server 106c can send to be used to send and comprise order advertisement, that comprise the message of text or speech message to server 106d or 106b, and server 106c request server 106d or 106b send the appropriate message that comprises identical content to equipment 102.

Should be appreciated that in one embodiment Advertisement Server can provide these functions by software, hardware and/or firmware that move or operation therewith on its microprocessor.Interface server has communicating to connect of in the network these servers; And the second communication link that arrives electronic equipment.Interface server can have device communication module, and this module receives at the request of visiting one or more services or server by the instruction slave unit that offers microprocessor; And produce and send response access request to this equipment.Interface server can also have server com-munication module, is used for the state of at least one ability of analytical electron equipment; Produce and send the set of access request to the server set of its one or more services that can visit or server; Supervision is from the response of server; From described response, extract visit information; And processing is at the visit information of the response of this equipment.The set that interface server produces this access request according to the analysis to the described state of the ability of electronic equipment.

In case identified the analysis to equipment 102 set, Advertisement Server 106c makes up each advertisement and its member in set is sent.

In another embodiment, can provide ad system based on " propelling movement ".Wherein, can intactly or partly provide on equipment 102 aspect one or more that activity analysis and advertisement analyze, and in case finish this analysis, equipment 102 can send at the request from the advertisement of the specific format of server 106c.Can satisfy the equipment of scheduled event threshold value with sign by in the group membership, sharing the current active rank, carry out this activity analysis.

The further details of the parts of the equipment 102 relevant with the process that relates to an embodiment is provided now.Referring to Fig. 4, electronic equipment 102 is based on the computing platform of the personal digital assistant functionality with enhancing and cell phone and electronic mail features.Yet be to be understood that electronic equipment 102 can be based on the structure Design and Features of other electronic equipment, such as smart phone, desktop computer, beep-pager or have the laptop computer of telephone device.In the present embodiment, electronic equipment 102 comprises shell 400, LCD 402, loud speaker 404, LED indicating device 406, touch pad 408, ESC (" escape ") key 410, keypad 412, comprises the phone headset of earplug 414 and microphone 416.Touch pad 408 and ESC button 410 can inwardly be pushed, as the device that provides the additional input of equipment 102.Can push ESC button 410 along the path of arrow " A ".The trace ball (not shown) can be provided.

Should be appreciated that as skilled in the art to understand, can make shell 400, and it can be formed suitably all parts of encirclement and housing apparatus 102 with any suitable material.

Can use any known radio telephone system, come operating equipment 102 to carry out radiotelephone call such as global system for mobile communications (GSM) system, code division multiple access (CDMA) system, CDMA 2000 systems, Cellular Digital Packet Data (CDPD) system and time division multiple access (TDMA) system.Other radio telephone system can comprise a lot of forms of Bluetooth (trade mark) and 802.11 WiMAXs, for example 802.11a of support voice, 802.11b, 802.11g or the like.Other embodiment comprise can analog circuit the streaming data communication of IP-based voice (VoIP) type of call of exchange.Earplug 414 can be used to listen to call and other voice message, and microphone 416 can be used for speaking and sound import message to equipment 102.

Referring to Fig. 5, in schematic diagram 500, provide the functional part of equipment 102.This functional part generally is electronics, structure or electric mechanical equipment.Particularly, provide microprocessor 502 to relate to nearly all data, transmission, the input and output of equipment 102 with control and reception.Microprocessor 502 is shown schematically as with keypad 412 and other internal unit is coupled.Microprocessor 502 is the integrated operation of control appliance 102 and parts thereof preferably.The example microprocessor that is used for microprocessor 502 comprises the microprocessor of Data 950 (trade mark) series, 6200 series and PXA900 series all can obtain from Intel Corporation company.

Microprocessor 502 links to each other by being connected with a series of electronics of its each input and output pin with other unit in the equipment 102.Microprocessor 502 has its IRQ incoming line from the various device received signal of permission.Provide and be received on the IRQ circuit detected signal and its appropriate interruption firmware that is reacted.

Except microprocessor 502, Fig. 5 also schematically shows other internal unit of equipment 102.These equipment comprise: display 402; Loud speaker 404; Keypad 412; Communication subsystem 504; Short-range communication subsystem 506; Auxiliary I/O equipment 508; Serial port 510; The microphone port 512 that is used for microphone 416; Flash memory 514 (it provides the persistent storage to the data that comprise the local data that relates to an employed state flags of embodiment); Random-access memory (ram) 516; Clock 518 and miscellaneous equipment subsystem (not shown).Equipment 102 preferably has bi-directional RF (RF) communication equipment of voice communications versus data communications ability.In addition, equipment 102 preferably has the ability of communicating by letter with other computer system via the Internet.Equipment 102 can have the SIM card (not shown).

Microprocessor 502 performed operating system softwares preferably are stored on the computer-readable medium, such as flash memory 514, but can also be stored on the memory devices of other type, such as read-only memory (ROM) or similar memory cell.In addition, systems soft ware, a specific equipment application or their part can be loaded in the volatile memory provisionally, such as RAM 516.The signal of communication that mobile device receives can also be stored among the RAM 516.

Except its operation system function, microprocessor 502 also makes it possible to executive software application on equipment 102.Can be during manufacture on equipment 102 being designated prevailingly of installation and control basic device operations (as voice communications module 520A and data communication module 520B) use the set that 520 software (or firmware) is used, or after download.Calendar application 520C and address book application 520D provide useful trace tool to the user of equipment 102.Can use the context of determining the state that moves of equipment 102 from the data of calendar application 520C in one embodiment.Calendar application 502C can also handle and also provide the relevant information of expecting state with equipment 102 activity in the near future.Block of state 520E monitors and the state of the various abilities of assessment apparatus 102 (for example it communicates to connect, the power of battery, available memory), and is stored in data on the equipment 102 with this information updating.Module 520E can also periodically or produce when state changes and send the communication relevant with this information to external equipment (such as interface server 108).The interest and the activity data of attributive analysis module 520F analytical equipment 102.It receives data internally and in the setting that provides of external source (such as the setting of application of social network sites and operation on equipment 102) and the preference.Module 520F can combine the calendar application data with other information sources, with the improvement view of the active state that produces equipment, existing present active state also has active state in the future.Module 520F can also analyze the data from the parts of equipment 102, such as moving detecting circuit 536, motion circuit 538 and circuits for triggering 540, GPS module 546, RFID module 544, communication module 504, short-range communication subsystem 506, time and calendar data or the like.These data can be used for determining the position of direction that whether equipment 102 move, move, mobile speed, equipment and the landform what type equipment is in (highway, railway, water, not on the way or the like) jointly.Can also use override (override) (hardware/software) data and switch setting to determine the interest and the activity contexts of equipment 102.Module 520F can provide status message to server 106c or other external equipment based on the change of the request that receives or activity and/or mobile status.Before sending this status message, module 520F can force threshold value to activity and/or mobile data.Module 520F can be periodically or as requested or when the movable of equipment and/or move when changing, and produces and send the communication relevant with these data to external equipment (such as interface server 108 or server 106c).Advertisement processing module 520G receives and any component of the advertisement of the equipment of offering 102, and provides this component to correct output equipment (for example display 402, loud speaker 404).If the component of advertisement is provided as Email, then data communication module 520B will handle this component.Similarly, can be during manufacture install on the equipment 120 additional software module or after it is downloaded on the equipment 102, this additional software module is such as being software module 520N, it for example is personal information manager (PIM) application.Can in flash memory 514, store the data that are associated with each application.

The process of implementing as preceding provide and described feature at equipment 102, process and application can be provided data communication module 520B, the tracking mode of the various parts of permission equipment 102 generation equipment 102, and produce message and send this message to external equipment (such as interface server 108).

Carry out the communication function that comprises data and voice communication by communication subsystem 504 and short-range communication subsystem 506.Generally, subsystem 504 and 506 provides other interface of signal level at equipment 102 handled all communication technologys.The control operated that various application 520 provide other process, and write down communication log.Communication subsystem 504 comprises receiver 522, transmitter 524 and one or more antenna, shown in reception antenna 526 and transmitting antenna 528.In addition, communication subsystem 504 also comprises processing module, as digital signal processor (DSP) 530 and local oscillator (LO) 532.The communication network that equipment 102 expections operate in is depended in the particular design of communication subsystem 504 and enforcement.For example, the communication subsystem 504 of equipment 102 can be operated with Mobitex (trade mark), DataTAC (trade mark) or general packet radio service (GPRS) mobile data communication network, and can with multiple voice communication network in any operate, such as advanced mobile phone service (AMPS), time division multiple access (TDMA), code division multiple access (CDMA), CDMA 2000, personal communication service (PCS), global system for mobile communications (GSM) or the like.The data of other type and voice (phone) network, no matter be separate or integrate, can use with equipment 102.In anything part, communication subsystem 504 provides the ability of using the various communication technologys to communicate by letter with miscellaneous equipment to equipment 102, comprises instant message (IM) system, text message (TM) system and Short Message Service (SMS) system.

Except process communication signals, DSP 530 also provides the control to receiver 522 and transmitter 524.For example, can control the gain that is applied to the signal of communication in receiver 522 and the transmitter 524 adaptively by the automatic gaining controling algorithm of in DSP 530, implementing.

Short-range communication subsystem 506 make it possible to equipment 102 and not necessarily other of similar devices close between the system or equipment and communicate.For example, the short-range communication subsystem can comprise infrared equipment and the circuit and parts or Bluetooth (trade mark) communication module that are associated, is used to provide and the communicating by letter of the system that supports similar functions.

To the whole electronic installation power supply of ambulatory handheld communication equipment is power supply 534.In one embodiment, power supply 534 comprises one or more batteries.In another embodiment, power supply 534 is single battery group, particularly rechargeable battery.The mains switch (not shown) provides " ON/OFF " switch of equipment 102.Can provide the power interface (not shown) with the combination of hardware, firmware, software or these unit, with the access authority of the parts in the control appliance 102 optionally to power supply 534.When the activating power switch, initiate to use 520 to open equipment 102.When the deexcitation mains switch, initiate to use 520 with closing device 102.Can also control power supply by miscellaneous equipment with by software application 520 to equipment 102.Other parts in the equipment 102 comprise optical sensor 542.RFID module 544 can comprise RFID responsor and/or RFID reader.

Referring to Fig. 6, under the situation of some algorithms of having described embodiment, provide by moving detecting circuit 536 and associated components thereof in equipment 102, how to implement embodiment aspect further details.Wherein, show two transducer arrangements of equipment 102.Circuit 600A shows the transducer 538 that directly links to each other with the interruption of microprocessor 502 and serial line interface incoming line.Correspondingly, the software that is provided at operation on the microprocessor 502 detects moving of equipment 102 optionally to monitor the signal from transducer 538 to determine when.Circuit between transducer 538 and the microprocessor 502 can be considered to a version of circuit 536.The software of operation determines when transducer 538 has produced significant signal on microprocessor 502.Circuit 600B shows the transducer 538 that links to each other with the circuits for triggering 540A with two differential comparator 602A and 602B, and these two differential comparator 602A and 602B are attached to simulation multiplexer 604 with their output.The control signal that multiplexer is produced according to microprocessor 502 optionally provides its output.By analog to digital converter 606 simulation of multiplexer 604 output is converted to the digital signal set, analog to digital converter 606 provides this output to microprocessor 502 then.Under the situation of other enforcement, the software of operation determines when transducer 538 has produced significant signal on microprocessor 502.Can be in memory 514 or 516 reading of the determined position of storing software.Software can also be created the average reading of mobile reading.This average reading can be used for determining when when equipment 102 be in resting position (for example equipment 102 only moves inappreciable amount) effectively in resting position or its.

For any embodiment, low acceleration of gravity MEMS (microelectromechanical systems) accelerometer can be used for motion sensor 538.In addition, this accelerometer can be an any kind almost, comprises capacitive character, piezoelectricity, piezoresistive or based on the accelerometer of gas.The low acceleration of gravity MEM accelerometer of example is LIS302DL three number of axle word accelerometers that can obtain from the STMicroelectronics of Geneva, Switzerland.The accelerometer sensing is according to motion (for example inclination, inertia or vibrations) or the detected acceleration of gravity, and is converted into the signal of telecommunication (producing corresponding output changes), and can be available under one, two or three configurations.Accelerometer can produce numeral or analog output signal.

Because the change of accelerometer detection speed detects specific speed in order to use accelerometer, can be used for detection speed from the signal of accelerometer and change, then it is analyzed to determine whether bottom given (on average) speed is associated with this change.For example in the vehicles that move, when equipment when mobile, during the vehicles are being driven, quicken (may from stopping), deceleration (may reduce to and stop) and when street corner turns to, can detect different acceleration.These rapid changes can be mapped on the predetermined speed rank, can use these speed steps to select given advertising format then.

The sensitivity of the accelerometer when being used as motion sensor 538 in order to improve accelerometer can be proofreaied and correct its output to compensate each axle offset amount and change of sensitivity.Can also carry out in system level and proofread and correct, end-to-end correction is provided.Can also carry out correction by the set of a large amount of measurements of collecting device under different orientations.Other circuit that is to be understood that the various combination that uses transducer and trigger unit and threshold dector can be used to provide the function of transducer 538 and circuit 540.

In other embodiments, can substitute motion sensor 538 or combination with it with different equipment, described different equipment is such as being spring supporting switch, tilt switch, gyroscope, mercoid switch, GPS module 546 or any miscellaneous equipment that can produce signal in response to the mobile or directed change of equipment 102.Preferably, this equipment has low quiescent dissipation current characteristics.

Now, provide the further details relevant with the feature of server 106c.Referring to Fig. 7, show the general features of server 106c that is used to handle electronic communication according to an embodiment.In one embodiment, server 106c is based on universal computing platform.It can have the form factors of desk-top or laptop computer.It can be a mini-computer.In the present embodiment, computer 106c comprises main treating stations 700.Server 106c has microprocessor 702 and memory 704 in inside.Connectivity port 706 provides a communication connecting system, allows server 106c to link to each other with network 104, and the visit to equipment 102 and miscellaneous equipment is provided.Using 708 is the software of carrying out on microprocessor 702, and can be stored as database 122 in memory 704.Can stores advertisements motion and their associated attributes data in database 122.

Application 708 controls comprise the basic operation of the computer 106c of port 706.Connect to use 708A other communication of connection level between other unit (such as interface server 108) in server 106c and the network 104 be provided, with final permission to handling the access of Email, IM, data and other transfer of data by server 108.Interest/activity contexts analytical applications 708B initiates request msg, identifying the interest/preference/setting relevant with equipment 102, and the activity contexts of definite equipment 102.Should be appreciated that and to carry out attributive analysis by the one or more modules in server 106c and the equipment 102.When server 106c selected advertisement, equipment 102 can be carried out attributive analysis or can provide related data (position, move, calendar item of the foreseeable future, current communication link or the like) to server 106c, and wherein server 106c carries out this analysis.Then, use 708B and can receive interest and activity contexts data by slave unit 102, to determine to be sent out the equipment group of advertisement.In case determine the interest and the activity contexts of equipment, advertisement selection is used 708C and is selected advertisement and send this advertisement to equipment 102 based on specified conditions (for example according to Table A).Additionally, can send advertisement to equipment 102 according to other scheduling and trigger condition.Use 708B and can initiate the order that is used for sending the message that the advertisement that is provided is provided that the destination is an Another Application server 106 (such as e-mail server 106d or voice-mail server 106b) to equipment 102.So, use 708A-C execution graph 3 described processes at server 106c.

In another embodiment, the equipment in the network can periodically send the data of the attribute that identifies them to Advertisement Server 106c.

Described the embodiment at following system, this system provides interface server, so that the intermediate treatment to equipment in the network and the communication between the server to be provided.Be to be understood that embodiment can implement this feature in any communication protocol or system.Be to be understood that in the parts of an equipment any feature of interface server as described herein can being incorporated in the network 104 or another server.

Should be appreciated that the embodiment that can in the combination of electronic hardware, firmware and software, implement to relate to equipment, server and system.Can be with firmware and software implementation for a series of processes, application and/or the module of function described herein be provided.Can carry out algorithm as herein described and process with different order.Can use interrupt routine.Can in volatibility as herein described and nonvolatile devices, store data, and can upgrade this data by hardware, firmware and/or software.Other network implementation example can use non-client-server framework to come supervisory communications.

Should be appreciated that the system and method according to embodiment can solve following problem: how to provide the common data item by pushing or pull machine-processed a plurality of mobile communication equipments in mobile communications network.By based on the attribute of between two or more communication equipments, sharing, from a plurality of available devices of network, operating, select the individual collections of two or more equipment compositions, embodiment can realize giving those selected devices with appropriate data item particular dispensed.To the definite minimizing that can provide of this selectivity target of equipment and/or content to the total traffic in the network, because it can eliminate or reduce the needs that push (or pulling) data item in network to all devices of operating, opposite data item is distributed to those equipment of its attribute and predefined attribute type coupling.In addition, the character of the data item that is sent out and the coupling of this attribute can further reduce the traffic carrying capacity in the network, because the data item of pushed (or pulling) is carried out pre-filtering earlier, they just are distributed to the target mobile device then.

As used herein, speech " and/or " be intended to represent compatible logic OR.That is, " X and/or Y " is intended to represent that X or Y or the two have both at the same time.

In the disclosure, when threshold value or measured value were provided as approximation (for example, when threshold value with word " approximately " qualification), it was effective that the certain limit of value is understood that for this value.For example, for the threshold value that is illustrated as approximation, can use than illustrated value larger about 25% and little about 25% scope.The dimension of threshold value, value, measured value and feature only is used to embodiment is described and is unrestricted, unless otherwise specified.In addition, as example, with given threshold value " fully " coupling can be about the scope understood within the threshold value of the approximation that can be applicable to threshold value and that can be applied to this threshold value (above and below) in value.

Limit the disclosure by this paper claims, and aforementioned description is only as the usefulness to the explanation of embodiment of the present disclosure.Those of ordinary skills can envision some modification to previous embodiment, although these modifications of not explicit herein discussion, these are revised and do not break away from the scope of the present disclosure that is defined by the following claims.

Claims (20)

1. method that is used for to the electronic equipment dispatch messages, described method comprises:

Identify two equipment of having communicated by letter each other and having had at least one public attribute;

Identify the advertising campaign of described at least one public attribute of coupling; And

Send the advertising aggregator relevant to described two equipment with described advertising campaign.

2. the method that is used for to the electronic equipment dispatch messages according to claim 1 also comprises:

Utilize and described two device-dependent additional datas, to determine in described two equipment the active state of at least one; And

Based on described additional data, identify the form of the advertisement in the described advertising campaign that will in described advertising aggregator, comprise.

3. the method that is used for to the electronic equipment dispatch messages according to claim 1, wherein, the preference that provides from social network sites is provided described at least one public attribute.

4. the method that is used for to the electronic equipment dispatch messages according to claim 2, wherein, described at least one public attribute is by the number of described two equipment the public contact person that the user shared of the account of described social network sites.

5. the method that is used for to the electronic equipment dispatch messages according to claim 1 wherein, after described equipment sends described advertisement, produces described advertisement on described equipment.

6. the method that is used for to the electronic equipment dispatch messages according to claim 2, wherein, active state based on first member in the group that comprises described two equipment, provide first advertisement to described first member, and, provide second advertisement to described second member based on the active state of second member in described group.

7. the method that is used for to the electronic equipment dispatch messages according to claim 6, wherein, the described step of having communicated by letter each other and having had two equipment of at least one public attribute that identifies comprises:

Check the record of the communication that transmitting apparatus sends, to identify the recipient of described communication;

Identify and described transmitting apparatus associated attributes;

Identify the receiving equipment of described communication;

Determine whether described receiving equipment has the attribute that the described attribute that is associated with described transmitting apparatus is complementary; And

If described receiving equipment has the attribute that the described attribute that is associated with described transmitting apparatus is complementary, then described transmitting apparatus and described receiving equipment are designated described two equipment.

8. the method that is used for to the electronic equipment dispatch messages according to claim 7, wherein, the described step that identifies the advertising campaign of described at least one public attribute of coupling comprises: initiate inquiry, to seek the advertisement of described at least one public attribute of coupling in the database of advertising campaign.

9. the method that is used for to the electronic equipment dispatch messages according to claim 6, wherein, described first member's active state relates to described first member's position.

10. the method that is used for to the electronic equipment dispatch messages according to claim 6, wherein, described first member's active state relates to described first member's mobile data.

11. the method that is used for to the electronic equipment dispatch messages according to claim 10, wherein:

If described mobile data is indicated described first member's the threshold speed that is moved beyond, then described advertisement comprises audio component; And

If described mobile data is indicated described first member mobilely is no more than described threshold speed, then described advertisement provides audio frequency and visual component.

12. the method that is used for to the electronic equipment dispatch messages according to claim 11, wherein:

If described active state indicates described first member to be associated with the driver of the vehicles, then described advertisement only comprises audio component.

13. the method that is used for to the electronic equipment dispatch messages according to claim 6, wherein, the described step of having communicated by letter each other and having had two equipment of at least one public attribute that identifies comprises:

Use cluster analysis from bigger equipment group, to identify described two equipment, promptly analyze the number of the overlapping interest between any two equipment in described bigger equipment group, thereby identify this two equipment.

14. the method that is used for to the electronic equipment dispatch messages according to claim 2, wherein, described two equipment communicate by asynchronous communication.

15. the method that is used for to the electronic equipment dispatch messages according to claim 2, wherein, described two equipment communicate by synchronous communication.

16. a server that is used for to the electronic equipment dispatch messages, described server comprises:

The activity analysis module is used to identify two equipment of having communicated by letter each other and having had at least one public attribute; And the advertising campaign that identifies described at least one public attribute of coupling; And

Advertisement delivery module is used for sending the advertising aggregator relevant with described advertising campaign to described two equipment.

17. the server that is used for to the electronic equipment dispatch messages according to claim 16, wherein, described activity analysis module:

Utilize and described two device-dependent additional datas, to determine in described two equipment the active state of at least one; And

Based on described additional data, identify the form of the advertisement in the described advertising campaign that will in described advertising aggregator, comprise.

18. the server that is used for to the electronic equipment dispatch messages according to claim 16, wherein, the preference that provides from social network sites is provided described at least one public attribute.

19. the server that is used for to the electronic equipment dispatch messages according to claim 17, wherein, described activity analysis module identifies described two equipment of having communicated by letter each other in the following manner:

Check the record of the communication that transmitting apparatus sends, to identify the recipient of described communication;

Identify and described transmitting apparatus associated attributes;

Identify the receiving equipment of described communication;

Determine whether described receiving equipment has the attribute that the described attribute that is associated with described transmitting apparatus is complementary; And

If described receiving equipment has the attribute that the described attribute that is associated with described transmitting apparatus is complementary, then described transmitting apparatus and described receiving equipment are designated described two equipment.

20. the server that is used for to the electronic equipment dispatch messages according to claim 16, wherein, described attributive analysis module uses cluster analysis to identify described two equipment from bigger equipment group, promptly analyze the number of the overlapping interest between any two equipment in described bigger equipment group, thereby identify this two equipment.

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