CN102208073A - Rewarding network advertisement system and method thereof - Google Patents
Rewarding network advertisement system and method thereof Download PDFInfo
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- CN102208073A CN102208073A CN2010101369424A CN201010136942A CN102208073A CN 102208073 A CN102208073 A CN 102208073A CN 2010101369424 A CN2010101369424 A CN 2010101369424A CN 201010136942 A CN201010136942 A CN 201010136942A CN 102208073 A CN102208073 A CN 102208073A
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Abstract
The embodiment of the invention provides a rewarding network advertisement system and a rewarding network advertisement method thereof. Effects of propagandizing advertisement contents and promoting the advertisement viewing benefit can be achieved by judging whether an issue standard of advertisement viewing bounty is met in a question and answer interaction mode within a limited time. The system comprises a member management module, an advertisement display interface module, an advertisement management module and a reward management module.
Description
Technical field
The present invention relates to a kind of award formula network ads system, relate in particular to a kind of ad system that adopts the interaction mode of question and answer in the binding hours.
Background technology
At present because restriction on newspaper licensing releasing, the opening of CATV (cable television) and the rise of the Internet, allow the number of watching of each medium reduce sharply rapidly, the advertiser buys the cure-all medicine that medium have not been propagandas, and therefore the notice that will how to use limited advertising budget to buy the consumer has begun to become the another kind of new thinking of marketing.
Along with the rise of the Internet, contact consumer's cost greatly reduces, so the advertiser can take out the part advertising budget and feed back to the network member who watches this advertisement, and this kind web advertisement way of marketing is the marketing of the award formula web advertisement.Award formula web advertisement marketing at present mostly is the notice that attracts the consumer with E-mail mode.
In realizing process of the present invention, the inventor finds, there are the following problems at least for this method: the binding gold that receives awards is then collected mail, clicked to its main operating mode exactly, can say without any entertaining, cause member's motivation just to take bonus merely, ad content is not promptly had impression be indifferent to yet, and can't effectively promote advertisement benefit.
Summary of the invention
The embodiment of the invention provides a kind of award formula network ads system, can allow the marketing of the award formula web advertisement attract consumer's notice and allow the consumer stay deep impression, can promote advertisement benefit really.
For achieving the above object, embodiments of the invention adopt following technical scheme:
A kind of system that rewards the formula network ads system comprises:
The member management module is used to provide member's application to reach the more relevant information of recruit with the service withdrawed from;
The advertisement display interface module is connected with member's administration module is two-way, and this module is installed on member's the digital device, upgrades and playing advertisements content and the record of transmission audience rating of advertisement in order to receive;
The advertising management module is used for being connected with the advertisement display interface module is two-way, and this module is used for the input flow process of managing advertisement, and the File Format of media file changes shelves, advertisement benefit measures and the output of audience rating of advertisement report;
The incentive management module is connected with member's administration module is two-way, is used to manage member's the rating bonus and the granting of bonus.
The system that the embodiment of the invention provides, owing to use a kind of interesting marketing methods that have, then deepen the impression of consumer to ad content, thus advertisement benefit promoted.
Description of drawings
The award formula network ads system synoptic diagram that Fig. 1 provides for the embodiment of the invention;
The advertisement display interface module receives, upgrades advertising flow figure in the award formula network ads system that Fig. 2 provides for the embodiment of the invention;
Process flow diagram is watched in the advertisement of advertisement display interface module in the award formula network ads system that Fig. 3 provides for the embodiment of the invention;
The advertisement putting process flow diagram of advertising management module in the award formula network ads system that Fig. 4 provides for the embodiment of the invention.
Embodiment
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
As shown in Figure 1.Award formula network ads system provided by the present invention comprises:
Advertisement display interface module 12, with 11 two-way connections of member's administration module, this module is installed on member's the digital device (as: mobile phone, personal computer, mobile computer, interactive TV or other web-enabled device), in order to reception, renewal and playing advertisements content and the record of transmission audience rating of advertisement, and be connected mutually with various third party's advertisement interaction systems 3 simultaneously;
As shown in Figure 2, after member's digital device start, promptly enter reception, upgrade advertising flow 121, advertisement display interface module in the digital device can start 1211 voluntarily, and checks network connects whether set up 1212, termination routine 1200 when network connection nothing is set up.Connect the i.e. inspection of foundation as network and have or not new version module 1213, promptly download and update module version 1214 as new version module, as do not have that new version module promptly returns rating record and downloads ad describes 1215, reexamine and have or not new advertisement film will download 1211, termination routine 1200 when no new advertisement film will be downloaded.To download if any new advertisement film and promptly to delete old advertisement, and according to installing the form downloads ad film storage of supporting 1217, and then store new advertisement and describe content, and wait for the advertisement notice time 1218, reexamining advertisement notifies the time whether to arrive 1219, the rechecking advertisement notice time when advertisement notice time no show still, arrive up to the time.Arrive the mode (sound, image or vibrations etc.) of promptly using this digital device to be fit to as the advertisement notice time and notify member 1220, whether member's decision watches 1221 then, do not watch that when member's decision advertisement is a termination routine 1200, watch that as member's decision advertisement promptly enters advertisement and watches flow process 123.
As shown in Figure 3, when the member watches advertisement, the advertisement display interface module promptly can enter advertisement and watch flow process 123, and with advertisement according to seen number of times and bonus the ordering 1231, reading displayed advertisement description document and then playing advertisements 1232 are again checked then and are watched in the process and to press interactive button whether by interactive button 1233 in the process of watching, promptly carry out the interaction mode 1234 of this advertisement appointment, finish to return advertisement picture 1235 up to this interaction.As watch and do not press interactive button in the process, will watch up to this advertisement and finish, and upgrade rating and note down 1236, check the advertisement problem 1237 of whether not answering then, after determining not answer the advertisement problem, the advertisement problem of multiselect one promptly can occur and begin to countdown 1238, judge whether to answer questions advertisement problem 1239, when the advertisement problem is all answered questions, the bonus 1240 that promptly can add up and not upload.Answered the advertisement problem or answer wrong advertisement problem and promptly can skip bonus 1240 these steps flow charts that add up and do not upload as the member, directly check whether also have advertisement can watch 1241, if skip to down advertisement first 1242 when other advertisement is arranged, get back to reading displayed advertisement description document and then playing advertisements 1232 these steps flow charts then.If when not having other advertisement, judge promptly whether the member watches advertisement 1243 again, when the member will watch advertisement again, i.e. the advertisement 1244 that selection is desired to watch, and then get back to reading displayed advertisement description document and then playing advertisements 1232 these steps flow charts.When the member does not watch advertisement again, promptly can return this rating record 1245, and wait for the renewal 1246 automatically of advertisement next time.
As shown in Figure 4, when the advertiser has new advertisement to upload, promptly enter advertisement putting flow process 131, to make things convenient for the advertiser that advertisement project information and advertisement film archive 1311 are provided, read the project start-stop day that the advertiser sets then, member's screening conditions, bonus and number 1312, judge according to the member's advertisement planning table that meets screening conditions and could throw in 1313, judge that again the screening number is less than or equal to target number 1314, when the screening number is less than or equal to the target number, but promptly supply 1315, and judge whether in the time limit that limits, to confirm result 1317 with the not eligible preferable member of performance in the past.As when screening number, promptly only select to watch the preferable member of performance 1316 in the past, and judge whether in the time limit that limits, to confirm result 1317 greater than the target number.In the time limit that the advertiser is not limiting, confirm the result, be the advertisement planning table space 1318 of cancellation of project program results, and then get back to the steps flow chart of the project start-stop day, member's screening conditions and the number 1312 that read the advertiser again and set with the release member.Confirm the result as the advertiser in the time limit that limits, promptly project is set up, and state is pending, wait project initial day 1319 was arrived when project in initial day, and state becomes in the execution, the member can see this advertisement 1320, when the member finishes watching advertisement then, promptly can return the rating record, with more all rating records 1321 of new projects, when the project deadline is arrived, state becomes winds up the case, and produces the form 1332 of winding up the case, and is termination routine 1300 then.
The above; only be the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, all should be encompassed in protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion by described protection domain with claim.
Claims (11)
1. reward the formula network ads system for one kind, it is characterized in that, comprise:
The member management module, the application that is used to provide the member with withdraw from service, and recruit's information of being correlated with more;
The advertisement display interface module, with the two-way interaction of member's administration module, this module is installed on member's the digital device, in order to reception, renewal and playing advertisements content and the record of transmission audience rating of advertisement;
The advertising management module, with the two-way interaction of advertisement display interface module, this module is used for the input flow process of managing advertisement, and the File Format of media file changes shelves, advertisement benefit measures and the output of audience rating of advertisement report;
The incentive management module, with the two-way interaction of member's administration module, this module is used to manage the granting of member's rating bonus.
2. award formula network ads system according to claim 1 is characterized in that described digital device comprises: mobile phone, personal computer, mobile computer, interactive TV or other web-enabled device.
3. award formula network ads system according to claim 1, it is characterized in that the lard speech with literary allusions form of part of described medium archives comprises: digital video file form, digital audio file form, digital still picture file form, digital dynamic picture file form or text file form.
4. award formula network ads system according to claim 1 is characterized in that, comprising: the described advertisement display interface module third party advertisement interaction systems different with more than one simultaneously is connected mutually.
5. award formula network ads system according to claim 1 is characterized in that, comprising: third party's web advertisement that described advertising management module is simultaneously different with more than one mechanism that measures is connected mutually.
6. award formula network ads system according to claim 1 is characterized in that, comprising: the described incentive management module cooperation manufacturer reward mechanism different with more than one simultaneously is connected mutually.
7. reward the formula network advertisement method for one kind, it is characterized in that, comprising:
Utilize the question and answer interaction mode of binding hours to confirm whether the member meets the granting of watching the advertisement bonus, to reach the exploitation content and to promote the audience rating of advertisement benefit.
8. according to the described award formula of claim 7 network advertisement method, wherein the question and answer interaction mode of binding hours is for when ad playing finishes, and the advertisement problem that multiselect one promptly can occur allows the member do and answers, and begins to countdown.
9. described according to Claim 8 award formula network advertisement method when wherein multiselect one advertisement problem is answered questions, confirms that promptly the member meets the granting of watching the advertisement bonus.
10. described according to Claim 8 award formula network advertisement method, wherein multiselect one advertisement problem is answered and is staggered the time, and confirms that promptly the member does not meet the granting of watching the advertisement bonus.
11. according to claim 7,9 or 10 described award formula network advertisement methods, wherein the granting of bonus is done the granting foundation with cooperation manufacturer reward mechanism.
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CN2010101369424A CN102208073A (en) | 2010-03-31 | 2010-03-31 | Rewarding network advertisement system and method thereof |
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CN2010101369424A CN102208073A (en) | 2010-03-31 | 2010-03-31 | Rewarding network advertisement system and method thereof |
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Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2013097054A1 (en) * | 2011-12-29 | 2013-07-04 | Yahoo! Inc. | Providing revenues to users affiliated with a sales reward system |
CN106485531A (en) * | 2015-08-29 | 2017-03-08 | 广东赢时科技有限公司 | The transmission method of controlled information and system |
CN107248088A (en) * | 2017-05-26 | 2017-10-13 | 蚌埠市麦沃特信息科技有限公司 | A kind of advertisement promotion platform |
CN108734521A (en) * | 2018-05-24 | 2018-11-02 | 赵永强 | Displaced type ad system and its method are consumed about APP |
WO2024040374A1 (en) * | 2022-08-22 | 2024-02-29 | 赵立祥 | Multimedia interactive point system |
-
2010
- 2010-03-31 CN CN2010101369424A patent/CN102208073A/en active Pending
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2013097054A1 (en) * | 2011-12-29 | 2013-07-04 | Yahoo! Inc. | Providing revenues to users affiliated with a sales reward system |
CN106485531A (en) * | 2015-08-29 | 2017-03-08 | 广东赢时科技有限公司 | The transmission method of controlled information and system |
CN107248088A (en) * | 2017-05-26 | 2017-10-13 | 蚌埠市麦沃特信息科技有限公司 | A kind of advertisement promotion platform |
CN108734521A (en) * | 2018-05-24 | 2018-11-02 | 赵永强 | Displaced type ad system and its method are consumed about APP |
WO2024040374A1 (en) * | 2022-08-22 | 2024-02-29 | 赵立祥 | Multimedia interactive point system |
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Application publication date: 20111005 |